It's about business

Rating: 9/10 (5 June 2016)

Frothy entertainment this is not. A compelling story of business it is. If you're in the process of starting a business or know somebody who is, this picture is definitely worth a little over two hours of your time. And, it's fun.
This picture is about a particular business -- The Miracle Mop -- and it's about business in general. And, it's about women. For once the men in the story are mostly two-dimensional knuckleheads who lack imagination. Mr. DiNiro plays one of these men very faithfully indeed.
People in Sili Valley would say it's about their favorite buzzword, "disruption." Ms. Lawrence plays, with excellence, a character determined to make the most of her circumstances, by creating a durable -- not disposable -- household product.
There's a plot narrative about her destiny as matriarch. That plot line is adapted from countless business success stories about men, and reworked for Ms. Lawrence's character. To me it's a little jarring because it takes a stereotype and turns it inside out.
Let's hope Ms. Lawrence's career in her business -- movies -- turns out as well as her character Joy's career. The business world could use a few more hard-nosed matriarchs.