Starts great, but I was laughing by the end

Rating: 6/10 (31 August 2017)

Everyone has praised this film's premise and execution and I will say that I found it creepy until I started thinking about it. If it could look like anything, why would it look like an old lady or a brutal rape victim or a giant man? You know, the most obvious things it could possibly be? Still, it was unique and well made so I was willing to overlook that... until it got to the beach scene. How anyone made it through this scene without laughing is beyond me.
So the characters decide to run to a beach house and just hang out there waiting for it to arrive. When it finally does, it walks up behind the main character and... strangles her? No. Breaks her neck? No... it gently lifts her hair up... that is to say her hair magically rises into the air by itself. The other guy notices and tries to help her but gets punted right off the screen by nothing. It was seriously hilarious.
But nothing topped the climax where it shows up looking like bearded Henry Cavill's Superman and their plan is to push it into a pool and throw toasters in to electrocute it. But instead, it just starts throwing the toasters at the people. Then one of the kids shoots one of the other kids and it was the funniest thing ever.
I'd still recommend seeing it for its uniqueness, but seriously... HOW did anyone find this movie scary after that?