Virgin-approved.

Rating: 6/10 (5 June 2015)

*Warning, review contains MAJOR spoilers*
With all the respect to the movie's premise, the tribute to Dostoevsky and plenty of nudity, I'm afraid that the movie is a bit short on the... action.
Between rather poor exposition scenes, which could be forgiven in an indie movie, the plot is presented in a pretty dubious way. "It" has weird rules, and performs them in a pretty inconsistent manner.
A gruesome murder? Why? A plain rape? Okay, that's for the camera. Hair-grabbing? What for? I thought "it"'s sexual conscience incarnate, not some Paranormal demon. Infinite strength is used solely on knocking people away, breaking small holes and windows, but never to get to the point. Why even be susceptible physically?
And the method of passing it on... sheesh. It's even sillier than the Ring. You don't have to show the tape, just keep banging everyone you see. Always hated that person? Give in, have at it, and you can be sure he dies. Damn, the possibilities of abusing this power, it's a perverted Death Note!
And the transformations... what's up with them? "Takes the most effective form"... Aka a totally naked person for no apparent reason. Or a ghoulish child. Or a undead urinating lady. And then the old woman, man and even the target himself. But, once again, the best thing is to clearly transform into a Frankenstein to break a small hole and enter as a ghoul. So effective. Perhaps it's afraid of doorknobs?
People say it's not reliant on jump scares. To be honest, it has only barely less sound shocks than Paranormal. And all of them are even less reasonable.
All in all, the movie is better themed than Paranormal, the potential for the franchise exists. Because the cliffhanger... is real. But if it's real, then "it" learned how to wear bright clothes and actually increased its pace. Maybe next time it will be more effective and less expositional.
With all the rules established, it's pretty pointless to keep it psychological. It's physical, it's invulnerable... it's a thing to be toyed with. Just like Alien.
So let there be sequel. Deaths. Origins. Incredible situations. The proper milking of the franchise. It's rare, but I think the sequel in this case would be better than the original, because while the original can pave the road, but can't really ride it.