Beautiful movie, it will probably turn off those seeking conventional horror.

Rating: 10/10 (12 August 2015)

This movie is getting a lot of bad reviews by some users here. I think that is stemming from people going into the movie with preconceived notions of what it should be. I would describe this movie more as a cross between The Virgin Suicides/The Ring/and the slender-man mythos. The cinematography is amazing and the sound design/score knocks it out of the park. John Carpenter-esque retro electronic music and subsonic rumbles create an atmosphere of dread.
This movie is by turns dreamy and terrifying. Let the movie's slow pace (and the pace of "it") hypnotize you. Don't be put off by reviewers who went in expecting torture porn.