A nightmare that never stops

Rating: 9/10 (20 April 2015)

"It Follows" starts with a very simple and effective idea, uses perfect lighting, unique cinematography, design, and a memorable soundtrack in the suburban setting of Detroit. Twisting these elements into a nightmare that never stops, it's one of the scariest films of the last decade.
Think of "it" as a sexually transmitted infection. You might get it from someone, it might not show immediately, but when it does, it's the worst thing you've ever seen, but instead of visiting the local practitioner for a fix, the only way to say goodbye is by passing it to someone else, and like a festering infection, it's in your bloodstream and could return at any time.
"It follows" uses a number of conventional horror tropes that really help amplify the terror. There are many moments where you just want to yell, "look behind you" and grip the edge of your seat in the hope that the characters can see what you can.
Water is used as a recurring motif and really gives a mysterious quality to the imagery. I feel the use of fluid substances is a warning sign and carries meaning that is much deeper than what is prevalent on the surface. Places like the beach, the pool and a lake give a sense of danger and fear of what lies beneath.
What is unique about this film is the amazing cinematography, very smart at times. The director of photography makes an intelligent use of constant pans, slowly building tension. There are and a number of inventive camera tricks which give this film its signature style.
The synthesized soundtrack along with the production design gives a retro vibe, however it's hard to figure out what era the film is set. The film uses a mash up of 80's and 90's decor but I can't help but wonder if this is the time zone the film is set, or if the kids are just poor and edgy with their outfit choices.
I think this film is what all horror fans have been waiting for. "It Follows" really creeps and crawls and is an inspiring film of our generation.