It Fails

Rating: 1/10 (7 April 2015)

First off, the opening sequence is completely unnecessary, and only serves to establish "it" kills- -a given attribute. If all it does is offer hugs and free popcorn, why would it need to follow? Just set up a booth at a carnival.
Second, "It Follows" is a quintessential example of idiot characters. The "don't go in there" trope is rarely absent. The scripting rarely pushes the plot forward and is largely unrealistic, like the character reactions. The only logical thing they do is run from "it."
"It Follows" is a 2-hour montage of logical inconsistencies painted with a brush of blurry camera work, lazy editing, and sound production that sounds more often like a malfunction in the speakers of the auditorium. The music was distracting and smacked of grating '80s slasher flicks, but not in a way that could even be mistaken as homage.
One thing that makes horror effective is an explanation of the evil, while leaving specifics like how or even whether it can be defeated up to the protagonists to figure out. This movie barely accomplishes the latter, while the former is left a mystery. That tactic can work, but it fails here because there is no explanation of why it is passed on the way it is, or how it was created.
"It Follows" is like a teen slasher that wants to be trendy and cool, kind of like the junior in high school that wants to drink with the college kids. It may seem like it's fitting in, but in reality it stands out in an awkward way and ends up being ignored while it gags in the bathroom.