Why use Mandarin name just to get publicity

Rating: 1/10 (27 April 2013)

Ironman 3 is about Tony Stark, no doubt about it. It tires to go deep into character. The problem starts with the villain. First they show Ben Kingsley as Mandarin and then they ridicule the comic book villain. They should know Mandarin acquired 10 rings from crashed alien space ship. He could have been portrait as per his known comic character and not some low life druggist.
From all of the Ironman series, this is the most pathetic. Fooling the audience is not the art of film-making. There has to be story behind.
Lots of decision of Tony Stark is seen as whim. First he destroys all of his Ironman suits and robots and in the end he say he will be Ironman. What is the point of making Pepper Potter as one of the genetically modified fire character, just to be cured after 5sec.
There was reason behind not removing shrapnel from Tony's heart. This was the main reason why he became Ironman. That was the origin. If he could have been operated upon then why Ironman1, Ironman2, Ironman3, etc.
Lots of flaws and just tone of visual and cranking noise and exploding humans. What is this? Its Ironman 3