Why is everyone so scared?

Rating: 7/10 (5 December 2011)

Given how many people crapped their pants from this movie, I'm anticipating negative feedback...
For a thriller it does a decent job, at least some of the time. I found myself feeling pretty scared during the first third of the movie, but then it suddenly transitions from frightening to weird. With the introduction of some comic relief characters, the movie begins its downward slope (in my opinion). I was initially refreshed to have the scary mood lifted, but it never returned...
I recommend watching this movie, but don't expect it to be the scariest thing in the world. Again, don't know why so many people were crying about this movie.
One other thing... I don't understand why many reviewers said the scare tactics were unique. They were not at all novel... It was filled with very obvious pop-out scenes, and used the same slow suspense that paranormal banked on.