What is the big deal?

Rating: 7/10 (29 June 2014)

This is an entertaining film with a clever plot and interesting ideas, but why do people rave about it being the greatest film of the decade? It really is no more revolutionary than the Matrix was in the 90's, it most definitely is not as masterfully made as the Lord of the Rings films, and the action is no better than any other sci-fi or super-hero film that comes out.
As said, I enjoyed the film and is certainly enjoyable, but I would not be eager to watch it again as I don't think it is one of those films that can be watched over and over. Is it just the legion of Nolan fans? Or am I missing something that makes people give this a 10/10?