Product placement

Rating: 2/10 (1 June 2005)

I usually like Sci-Fi movies like this, and looked forward to see it as a friend got it on DVD. The story was quite nice, the computer animation awesome.
But most deranging was the intrusive product placement by Audi. Most of the cars in the movie were recent Audis (mainly A2 which are not even built anymore, as far as I know) in a futuristic shape, and of course the Audi RSQ Concept, driven by Smith. That ruined the whole show more me.
Not because personally I don't like Audi (it's for those cannot effort BMW oder Mercedes, and after all it's just Volkswagen ;-) ). I also hate product placement in James Bond and other movies. Where I think James Bond should drive British cars, and not BMW or whatever non British car they want to promote.
So the whole movie was a Audi promotion for me. If I saw it in a cinema or rent the DVD myself I'd been angry for the money I paid to FOX. So I'm only angry for the waste of time. I think I'd given the movie a 7 if the product placement weren't there.