Product placement disaster

Rating: 1/10 (9 August 2004)

Finally a decent treatment of artificial intelligence in a movie (much better than in the movie "A.I." for example) that computer scientists will appreciate. But the movie was completely spoilt for me by the BLATANT and PLOT-IRRELEVANT product placement. It really grates when the hero pauses in totally unrealistic and deep despair because his pair of Converse trainers has been ruined (actually he has far bigger and better things on his mind), or when your eyes are distracted by the glowing red Audi logo occupying the passenger seat next to him. I'm really surprised the director let himself be prostituted like that. It just wasn't necessary and I won't be watching any more of his films. Saw Stepford Wives the day after and enjoyed it much more(unlike I, Robot they have some product slagging which is very funny).