iRobot Advertising

Rating: 6/10 (5 March 2007)

Within minutes of the start of "I, Robot", the product placement starts. Fortunately, the blatant plugging of product doesn't distract too much from this basic by-the-numbers action flick.
Alex Proyas handles the movie with his customary aplomb and his second unit team do a good job with the action sequences. Anyone who's read any of my other reviews knows that I hate CGI intruding into a live-action film, but I'll make an exception for "I, Robot". Despite the overkill in some of the robot mass attack scenes, the design and execution of them is top-notch.
The actors manage to acquit themselves pretty well among all the hardware on show, and Will Smith is on fine form as a future cop with a grudge against robots.
The robot design is exquisite, although distinctly "Apple iRobot" in flavour. More product placement?
A letdown for classic sci-fi buffs, but a pretty good action movie. Worth a look if you've nothing better to do.