I Am Legend is unique in that it will satisfy no one.

Rating: 5/10 (7 February 2008)

Like The Golden Compass, I Am Legend is another movie that could have been. Will Smith: "I could have been a contender!" The first half of the movie is great. It shows that Smith is actually a pretty fine actor. It also gives us the best pick for best non-human supporting actor since Wilson the volleyball. But the movie takes a sharp downturn into mediocrity, all too obviously turning out a boring, conventional, studio-driven end. Should I have expected any different? Probably not.
The movie is unique in that it will satisfy no one. If you want a big-budget action hit you'll be bored with the first hour. If you want a good movie you'll be bored with the second hour. If you're one of those people who is a sucker for advertising in movies you'll be financially ruined after buying every Apple-related product and a Ford Territory to drive them home in. And if you read the book that this was apparently based on you'll wonder "why?!" until you can get to the video store and rent The Omega Man.