a familiar formula used effectively

Rating: Null/10 (25 October 2007)

Alex Hitchens is the cure for the common man, a professional "date doctor" who makes a living by dispensing invaluable relationship advice to his comrades which they in turn use to woo the women of their dreams. He has his work cut out for him when he meets Albert Brennaman (James), a financial consultant and chronic doofus who's head over heels in love with a rich and powerful heiress. Hitch also finds his own personal challenge when he meets the jaded Sara (Mendes), a gorgeous gossip columnist and careerist whose dedication to her work and firm guard against the opposite sex throws him for a loop. Formulaic at times, especially as it nears its conclusion, but charming and laugh-out loud funny thanks to a very appealing cast, not to mention an engaging script that would be particularly insightful for those who are socially challenged. An enjoyable, old-fashioned date movie. ***