Enjoyable only for the actors, nothing profound in the story.

Rating: Null/10 (23 October 2005)

Will Smith is Alex 'Hitch' Hitchens, the 'hitch' a play on his occupation as a date doctor, his results are getting two people hitched up. The story is very predictable but is entertaining for Will Smith and the other actors occupying the major roles.
Eva Mendes was my favorite as Sara who becomes the seemingly unattainable object of Hitch's passion. You would think this would be a 'slam dunk' for a guy who makes his living hitching people, but it doesn't work out that way. Hitch seems right at home giving advice to others, but very clumsy at helping himself. Maybe because there was more at stake??
Kevin James is perfect as (almost fat) Albert, the really nice guy who seems destined to finish last. But he is deeply in love with high-powered Allegra Cole (Amber Valletta). Most of the movie involves Hitch's work with Albert to shape him up into something that Allegra desires. In the end, it is Albert's own approach, not Hitch's, that makes the difference.
(This is the movie with the famous scene, shown in trailers, where Hitch eats seafood and has a very bad allergic reaction that makes his face swell up into something grotesque.)