Not bad.

Rating: 6/10 (26 March 2009)

Hitch is a good film for a night in with the boyfriend/girlfriend or husband/wife but does not really have much allure if you do not fall within this category. Indeed prior to watching Hitch I knew that I was not the kind of individual that this film was aiming to please, so in this respect it may not come as a surprise that after the initial beginning I struggled to keep focused on proceedings.
The film does have a certain appeal with Will Smith using his natural charisma as Alex Hitchens to provide helpful advice to his fellow men desperate to get the girl of their dreams. Plus there are some interesting figures and remarks on the world of dating.
However, there are only a few funny moments, a few giggles which is a shame because this may have been the key ingredient to maintain viewers whose interest was waning. I must mention Eva Mendes who looks stunning and performs well if not quite up to the efforts of Will Smith.
'Hitch' just wasn't for me, it is well made (production design etc) but quite simply I am not the target audience. It was okay to watch, enjoyable at times but it seemed a bit of an effort to get through.