First I hated, then I loved it

Rating: 7/10 (18 June 2018)

I've seen Hereditary with low expectations because I knew it was from the same producers of The Witch and Spring Breakers (two movies I hated).
Is a slow burn movie, the viewer should be with the right mood to appreciate it. The cast is great (Toni Collette deserves an Oscar, her interpretation is one of the best I've seen ), the cinematography is good and the plot is interesting.
The fact why a lot of people hated was all fault of the marketing, the trailers showed a film with a different vibe directed to the main audiences. For example: I watched with my brother, he was expecting something like The Conjuring or Orphan. But I said to him to don't create high expectations because he was going to see something really different.
To be honest, I didn't like Hereditary so much when I left from the theater, I needed to think a lot about what I watched, because there were some shocking, disturbing and disgusting scenes that made me a little uncomfortable. But that is what cinema does, I mean, create emotions on us. Now, I can say, I really liked this movie even if it can be a little boring sometimes.
So, for me Hereditary is a masterpiece, has a good dark story to tell, the things start to get darker during the 2nd act and then there's a lot of intense and terrifying scenes until the weak climax. Yes, I did not like the ending, is a bit stupid and clichÃ©, the director is awesome but he could do a better ending.
It's a post-modern classic, I took some time to think about everything I watched, is shocking and really dark, I only would change the ending and add some jump scares just to put the mainstream audience happy.
Rating: 7.5/10