Good superhero movie but no LOTR

Rating: 8/10 (19 August 2014)

Let me say I am into all things scifi, and have read many a graphic novel. I have enjoyed all (well, most) of the other Marvel movies. This movie is very good, and even excellent within it's genre. The characters are spot on, the visual effects are extremely well done, and the plot is quite engrossing, particularly for an action film.
HOWEVER, this is not another LOTR or Star Wars. This movie is not a 10/10 unless you're comparing it only to films in its own narrow genre. This isn't an exam, where you get a 10 if you don't get any answers wrong. This is a pretty shallow summer action flick, and a good one, but not genre-defying or earth-shattering. Most people will not remember it when next summer rolls around. I think the studios must have worked out how to game the system.
By all means, go see it. It's a fun film. Took my 9 year old son with me, and he had a great time too. Just don't set your expectations too high.