I've seen it twice and "like it" but never believe in the premise

Rating: 5/10 (23 January 2018)

(SPOILERS)
It's a very clever script, very tight with some great foreshadowing and humor but after watching it twice, here's what I don't understand: Why would ANY wealthy white person want to be Black? It makes zero sense to me. They talk about wanting to be "cool" and "strong" and "Black is in" (really?) but we know the horrific prejudice that remains. I could see black people wanting to be white to enjoy White Privilege, but whites wanting to be black? It just never made any sense to me. Still, a fine film.