Appears to be much better than it actually is

Rating: 6/10 (18 June 2017)

I did enjoy the movie. It is very well made indeed - not too openly scary, but it has its moments, at the same time atmosphere is built up perfectly and cinematography is hard to criticize. It's well paced and you don't feel tired of it, it's a quick set up - escalation - resolution sequence which keeps you interested at all times. Acting is top notch, as well as direction.
However, as soon as you take a step back and think about it, the script is just too shallow for such a great effort from the cast. The premise is too obvious and gets revealed very early in the movie, so that fragile balance between "just a bit weird, but nothing to worry about" and "get out now" is broken when things haven't even started to unfold yet.
I won't talk about plot holes or character behaviour making no sense within the set up proposed. If you watch it you'll realize plenty of scenes were shot for the sake of beautiful picture and don't fit within the context of events, at all.
And since everyone is talking about this topic, I'll mention it as well, although I do think it's beyond ridiculous, it didn't even cross my mind before I saw the reviews. If you are outraged that this movie is "racist" towards whoever you think it is, you are paranoid. Really, there are certainly racist or just not very sensitive people depicted in the movie, but they are CHARACTERS which are (mildly) racist, movie itself is totally fine. Yes, there are groups of white people who have preoccupied opinions about black people. Yes, there are black people who talk like... well... like stereotypical black people. It's reality, get over it.