On a Disney level, Disappointing

Rating: 4/10 (2 June 2014)

'Frozen' is Disney's animation studio's latest feature and has been receiving praise and recognition for it's musical numbers, screenplay, and being compare to the Disney Renaissance. There was one time I could recall an add for Frozen being played on the television comparing to 'The Lion King'. Friends and family were urging me to see it saying "It amazing. It's the best! You haven't seen it? Then there must be something damn wrong with you!". I thought " Could this be Disney's chance to revive itself back into former glory?" (by the way the only reason why I didn't rush in to see Frozen in cinemas was that annoying 'Let It Go' song. When you have two younger sister's singing the song repeatedly, it can make you go crazy.) So I watched it hoping that it could reached the supposedly Disney Renaissance quality.
and.....
and....
nothing...
Okay, it's not a bad film at all. It's fine. Compare it other animated films and you can still see that Disney Animation studies is still on top of the ladder regarding animation.( I can see that the DreamWorks, and Blue Sky studios are creeping on Disney's/Pixar's backs with the quality of their films- Pixar however is still holding on.) However on a Disney level, comparing it past animated films, it's quite disappointing. Frozen is about two sisters who are princesses. Elsa, who has powers to manipulate snow and ice and her younger sister Anna. Anna questions why Elsa shuts her out. After a little fight Elsa sets the kingdom into a internal winter.
The storyline was completely rushed. There wasn't really an 'epic journey'across the snow. I did not feel for any of the characters at all. Youwill be surprised how many plot holes and unanswered questions are in the film.(Note: I haven't read 'The Snow Queen'-the story that it is based on, but shouldn't they develop the characters if the actual story focuses on the depth into the characters?) The characters are really forgettable. It's as if there trying to be new and different from past Disney animation movies, but it really comes off as awkward. I thought Tangled was able to pull that off well, but this...I think they were trying too hard. I surprised how this got lots of acclaim and yet Tangled only got a little amount of recognition.
Now this is the part I am the most disappointed about; there isn't really a climax with the villain. Disney films usually have the bad guy playing a huge part in the film. Sadly with this film, they tried to focus more on the connection between the two sisters, but when the whole entire film is rushed, that connection obliviously fails. Oh and they forgot to build up the villains! Everyone likes a villain in Disney films. With Frozen they tried to pull the 'unexpected bad guy twist' so they can attempt to focus on the other characters. Once again you do not see development of the villains. These villains complete wimps compared to the others villains in Disney films.
On the bright side if you love computer animation, the visuals are of course great. This keeps improving. The musical numbers are okay. Their easily unforgettable because they all the musical numbers sounded the same. (Personally, I would love for Disney to return back to it's 2D animation roots or ad least try and pull off animation like Disney's short film "Paperman" (2012) which is one of my favourite short films from Disney from all time.) Overall this film is just easily forgettable, but better than some of the animated films made today. I don't get what a lot of the hype is about. I hope Disney with eventually redeem themselves for what there good at, and that's storytelling.