Make it stop. Please.

Rating: 4/10 (6 February 2015)

Welp, Disney finally did it. They Lion King'd "Frozen". I actually really liked this movie when it first came out (you live with a wife and small children, it tends to happen). I liked the songs - an unlikely scenario, for me - I liked the layers to Elsa's character, harking back to the Beast, and I really am impressed with Bell's and Menzel's singing voices. Still am. Always will be.
But then they had to go and rev up the unholy death machine that is Disney marketing and ruin it. No matter where you go, there's that stock image of Elsa and Anna grinning at you, just slapped on every possible thing that is able to be purchased in this country (if I see one more effing Olaf ... ), it's so half-assed, it's insulting. Between this and the songs that you just can't seem to escape, this movie has been beaten into submission. But unlike "The Lion King", this was actually a pretty good movie. But I just don't have the constitution for it anymore. Because they couldn't just let it be. And I know that marketing shouldn't have any impact on how you rate a movie here. Most of the time I'd wholeheartedly agree with that. But here's a textbook example of how a studio can muck things up for someone's enjoyment of a movie - and that is entirely germane to this situation.
God help us all with Star Wars.
4/10