Number 1 at U.K box office for weeks and weeks. WHY?

Rating: 2/10 (21 April 2014)

Admittedly I'm not exactly the target audience for this movie but I'm utterly mystified as to why Frozen is such a big hit. The plot is dire, full of clichés, boring and predictable. Apart from the ice palace scene, which was admittedly pretty cool, the animation is unremarkable. The endless songs are uninspired and grating. It's just so obnoxiously Disney, everything about it, the gurning animals, the sickly sentimentality, the songs, everything. For some reason the writers have gone back in time to the stuff they were putting out in the 80's and early 90s. Don't get me wrong, I enjoyed films like Beauty and The Beast, Hercules, Lion King, Aladdin and so on, but that was over two decades ago. Besides, nobody else was putting out big budget animated movies anyway and we didn't have anything to compare them to. There is absolutely nothing original or groundbreaking about this movie. In an era of films like UP, Wall-E, Toy Story, this kind of output is baffling to me. Remember when Shrek came out and brilliantly mocked the fairytale, twee, sickly sentiment of Disney? It's like things have come full circle. And people seem to absolutely love it! It's very puzzling to me, what am I missing?