I thought it was merely okay

Rating: 7/10 (16 December 2013)

The story was not super-compelling for me. There just wasn't enough on-screen time to really develop the relationship between the two sisters. I realize screen-time and Arendelle-time are different, just it didn't come through for me. It didn't make me cry. It was a cute enough story, and that's all I can say about it.
It was insufficiently racially diverse. Out of all those people in the crowd scenes, they could have made some of them people of color. I mean, it's a fantasy land with magical snow and talking snowmen! Surely, compared to a talking snowman, having some people of color wouldn't be the end of the world??
Calling it "Frozen" was a pretty bad decision. By giving it a juvenile, humorous title, they've taken away the mysterious, magical, serious feel of a fairy tale. And it does have funny moments, but at its core it's intended to be a heartwarming and emotional story, not a slapstick. Disney needs to quit making titles worse.
On that note --- it wasn't The Snow Queen. I'm still waiting for a Snow Queen movie. The Snow Queen is charming in a very different way, a story not about princesses, but about an ordinary girl. Gerda is like Frodo: she loves her quiet life but goes out anyways to rescue her friend. Along the way she matures and grows. I want to see the sorceress with the enchanted garden, and the robber girl, and the passing princess, and the old women who talk about Gerda's inner strength. I want to see the ending that isn't flashy romantic happily ever after, but rather a relief muted by the passage of time.
The scenery was very beautiful. Let It Go was a lovely and memorable song. Prince Hans was exceptionally well written.