I think it's time to let it go.

Rating: 3/10 (26 February 2016)

Before I go into this review, I'm just going to say: I hate Frozen. For three years, kids have been constantly buying their merchandise, singing their songs and rejoicing that it is the best film ever. And it's not always just the kids. I can understand why Frozen is liked by many, but at the same time I can't. How can a film last for three years. I will first talk about the story, the character development, the music, the presentation and my point of view on how the film is so successful and 'good'.
The plot is very bland and it's all over the place. To have a good successful film you need a great plot, something that this film doesn't have. There seems to be no character development in the plot either, but we'll get to that soon. The climax is so weak and the main villain is the good guy cliché is strong in this. However, the story isn't the worst thing about this film...
The characters are so two dimensional. Elsa has nothing promising about her character apart from her ice powers. By 'conceal', I think she means hold back the character development.. Anna is just a clumsy princess with a fun and energetic nature. I've heard that one about 20 times... Olaf is just placed in the film for the sake of comedy. He's just a character that's there to attempt to make the film funny, but it just makes the film cringe worthy. The other characters are empty shells just there for the sake of making the film a bit more crowded.
The music is quite forgettable and bland. When people talk about the soundtrack being good, they're only talking about 'Let it go'. This song has been overplayed, overpraised and it is overrated. The lyrics are terrible and the chorus is lazy.
If I can praise this film for anything, it's the animation. The animation is great and vibrant. The character designs are decent and the backgrounds and effects are high quality, and you can tell that they spent all their effort on the presentation. Probably explains the lack of effort on the other categories.
This is not only my opinion, but mostly true on why the film is still popular: the children. This film was made for children. But why? Steven Universe, Adventure Time and other kids shows have good plot, animation and music, and they're for children, so what is this films excuse? Adults even enjoy some kid shows. The children encourage businesses to feed off their excitement. Overdosing on toys, songs and spin offs. There's probably even going to be a sequel that's even worse than before, with even more bland characters and long lasting music. I'm afraid of what kids films have come too. Disney. Please stop...