Fun(ish), forgettable, Disney fantasy. Won't bore you, but won't change your life!

Rating: 7/10 (8 December 2013)

This is Disney at it's simplest and surest - a plain and fun fantasy about a princess with magical powers, a handsome prince, a couple of goofy characters to provide regular light relief, and a couple of really mean villeins, of course.
Very 'Disney' in it's values - the family is no. 1, good people are beautiful and young, bad people typically ugly, old and have eastern European accents, animals are cute. Actually, the film does break a couple of these rules, but one is very conscious that this is Disneytopia, right down to the emotional manipulation and total lack of depth to any character. Yes, I know it's a kids movie, but all the same ...
Pros: passes the time and gives some smiles, although no big laughs for the adults, or for the children really.
Cons: animation is a little lacking - TV rather than big-screen quality much of the time. Also, there is a LOT of singing, and nothing particularly memorable! (E.g., "Something, something ... let's build a snowman, ... something.") I'd have preferred a bit more goofing around with the fun characters.
Overall: my wife and I saw it on a Sunday evening with a lot of young children in the cinema - not a lot of reaction from them, while it held the attention, would have like to have heard more laughter. Definitely a middling 7/10 from me. Spend an afternoon at the mall for the same (or less) amount of money and have more fun.