How to sell the same product again to the same person.

Rating: 2/10 (5 January 2012)

Yes, the movie made money. Yes, it was filmed in L.A. and N.Y. - where else, duh! Yes, the old salesmen trick of repackaging the same product to sell to the same schmuck by changing the packaging a little works as usual and always has and always will. So what do the cloistered writers, producers and directors in N.Y. & L.A. do with their lives well, sit in little pretend manly cubicles trying to tweak another dollar out of the rom-com boxed-in consumer. What is the formula that's tweaked? Middle class white professionals that cuss a lot to bluff toughness; sex dominates their discussions; monetary self interest dominates their social consciousness; parties, bars and objects- du-jour their support system. What's tweaked? Change an actor or two but not too many; change an office/occupation but not too many; change the social scenes but not too many. Everything else stays the same predictable self including the ending. Ah hah moment, the monetary comfort of predictability in exchange for the psychological comfort of predictable fantasy.