A movie that scares the right people while encouraging the wrong ones.

Rating: 10/10 (18 June 2000)

If you have seen this movie only once, you must watch it again. The surprising twist at the end is more than enough reason to see it twice.
If you have never seen the movie or have only seen it once, don't read this next part.
Upon watching the movie a second time, I noticed very clearly the subliminal images interwoven throughout the movie to remind the viewer that they are seeing things in flashback from the shattered mind of a man suffering from the stress of everyday living exacerbated by out-of-control consumerism intravenously fed to him on a daily basis. These subliminal images take the plot to a completely new level, transforming the viewer's perception of the events unfolding before them as if watching an entirely different movie for the first time.
This is a movie that makes you wonder if we are all a little "nuts" from the media perpetuating our unrealistic view of the "ideal" American from the moment we were born. Kudos to the director for capturing the subtle details of "Jack's" fragile state of mind from beginning to end without making it campy, clinical, or forced. This is one of my all-time favorites for its subtlety, attention to detail, originality, and its thought provoking nature.