love the premise at the start but not the twist

Rating: 6/10 (20 December 2014)

A nameless man (Edward Norton) suffering from insomnia is a traveling investigator for a car company. He goes to a support meeting. He is addicted and starts going to all kinds of support meetings. He encounters another meeting groupie Marla Singer (Bonham Carter). She is uninhibited. On a flight home, he encounters Tyler Durden (Brad Pitt) who makes his own soap. They bond over their dislike of consumerism. Man with no name loses his apartment due to a gas explosion. Outside a bar, Tyler asks him to hit him. He starts staying at Tyler's dilapidated isolated mansion.
I want to like this a lot more. I want this movie to say something about consumerism and effeminization of society. I want this movie to take a profound stance on the state of the male position in modern society. It also touches on the isolation of the modern world. It seems set up for something great but then the movie gives a twist that takes much of the punch away. The movie becomes about the twist and I don't know what the movie says about anything else.