How to make an unerotic erotic movie

Rating: 1/10 (29 April 2015)

I watched this because I was advised to by... feminist women, who found it great.
OK, first the sex scenes. They are rare and short, but more particularly they give the impression of having been edited by a puritan committee, which is totally awkward, because contradicting the intention to show kink. They stink, not of BDSM violence, but of such a hypocritical mixture of peeping and decency.
Then, the emotional build-up maybe? Because that would differentiate a mainstream movie from cheap porn, right? Well, the male lead shows the emotions of a real estate agent walking a client through posh apartments, while all the time doubting that the client can pay. And as far as the fascinating virility goes, it turns out he has Mummy issues. The female lead displays the emotions of a girl visiting a new sports club. And eventually she decides she's not interested anyway. Good thing the director made her bite her lips a few times, so we can notice she felt some kind of fear. But her eyes looked totally uninterested throughout. The guy too.
In the meanwhile, you have to sit through a lot of seemingly irrelevant scenes. In that respect they have achieved the feat of making those scenes feel both extremely long and extremely rushed. You constantly wonder if you might have missed something, that would explain where is the dramatic tension. Or even why the characters are there.
So, basically, a very unpleasant movie. The real phenomenon is why it attracted such crowds. Surely the trailer made it appear hot, that accounts for the male audience presumably, so congrats to the producers for the tease of the decade. But what about those who declared it fascinating even after having watched it? Apparently, exclusively women.
Here people like me are left in the role of a chemist during an experiment, seeing that something happens, and concluding that there must be a chemical element that has not been detected yet. The only element that I can assume is that the guy is immensely rich.
To conclude, I would say that this is a success, not at all a failure. It achieved exactly what it was meant to achieve: lots of bucks.
It will give lots of women an opportunity to complain about domestic abuse. Then lots of men will reply that a relationship where the woman says yes all the time, then finally says no and walks out free, is not domestic abuse. And altogether it will make a lot of tickets sold.