Have we lost the concept of Super Heros?

Rating: 4/10 (22 July 2007)

OK So I was never a huge comic fan but I'm still stunned that 'Marvel' was OK allowing its name to be branded across the very first screen ... followed by what I can only describe as unmitigated ignorance.
If a person is really blessed with superpowers, and could do really amazing things like become a human fire ball (Johnny), strutting around in a towel (between gym sessions) doing the sexy, steam-dry, 'look-at-me-I'm-so-hot' trick for a female army officer is hardly the way to spend ones time when the fate of the world rests on your shoulders...(he was really really hot in that scene BTW but it's not the point!)
And, if you have the misfortune to end up naked on the sidewalk outside your apartment block (Sue)... it was only for a few seconds, and it's not as if the media got a full frontal shot of her boobs, would you really sit up stairs in your big old glass fronted princess chamber, channel surfing to see how many stations were talking about YOU and your recent naked accident, and then howl at your fiancée about how awful it is to be in the limelight all the time and how it's impossible to get away from all the attention... it was a real 'shout at the screen' moment for me. Was I watching a movie or was I watching Big Brother meets American Dream on Sunset Beach... painful.
And lastly when Reed answers back to the army guy with a series of one liners that was supposed to be a slam-down, I thought he belittled himself and his fiancée by objectifying her with statements like... 'yeah, and I walked away with the hottest chick in school while you were still the Quarterback.' like he's commending her for her blond hair and white teeth... and her response to this... NO JOKE... was... I'm so hot for you right now!" I think the director must have forced the script write into this, maybe his grandkids told him it would sound really hip, about 10 years ago.
To sum up... the movie has great special effects, lots of eye candy for boys and girls, cheap gags, no moral value system or character depth and I actually found it a bit of a time and brain theft. Put it this way... although they are superheroes, they should and probably will, all win the Darwin Awards at some stage.