false advertising

Rating: Null/10 (7 October 2004)

I have no problem with this movie. It is, at best, a good high concept film. Good mind-bending stuff. What I have a problem with is how the studios insist on publicing movies as something that they're not. Now, I admit that I was going to rent this movie regardless of what it said on the box. I like the writer, I liked the previews... what I don't understand is why the studio found it necessary to sell it as a hilarious comedy on the box. It is not a hilarious comedy. It is a good film in other ways, but by no means is it a hilarious comedy. It's not a comedy at all. It's a drama, and it may be Jim Carey's best roll to date, in that he plays a rather subdued person, which is in stark contrast to the character we all know him to be. So many films suffer from false advertising... why make this out to be a comedy when it's clearly not? Plenty of viewers would appreciate this film as a high concept drama. The thought process of the studios continues to confound me.