Not being a fan of horror films, I will attempt to be kind.

Rating: 6/10 (27 October 2009)

Universal was known as a maker of horror films, they usually ran no more than 75 minutes, They usually had a major actor in the lead, (Karloff or Lugosi,or Lon Chaney.)
Running time 100 minutes. way too long
The supporting cast were from there stable of actors, The supporting cast (also the love interest) would be from the roster of players such as Louise Allbriton & Robert Paige.
In DRAG ME TO HELL, We have no major actor in the lead.
The two leads here are Alison Lohman & Justin Long. They both are as effective as the 2 actors mentioned in preceding paragraph.
Sam Raimi directed is his usual style. The production team he assembled for this created a very good & effective mood,
The story, sorry to say is laughable. To be honest, there are very few good horror stores.
The make-up & special effects are first rate, 'tis a shame the story & acting is not.
The very ending was a slight surprise to me.
Ratings" **1/2 (out of 4) 71 points (out of 100) IMDb 6 (out of 10_)
PS< I did say I was being kind, Didn't I.