Gross and hilarious fun

Rating: 10/10 (2 July 2011)

I think I figured out the recent spate of hate reviews on this movie. PETA got a social hate campaign together due to some scenes in the film involving animals that didn't even construe any cruelty towards them. I knew this was the case when one of the hate reviews (raddi8989) claimed that Ebert hated the movie, when he actually liked this movie. Go check RT for yourself. Then I clicked on other reviews w/ only 1 star and every single reviewer created an IMDb account just to boycott this film, pretty much proving that this was a boycott campaign against the film. Anyways, here's my review:
Hardcore Raimi fans are gonna hate on me, but I'm gonna say it anyways: this is Sam Raimi's best work yet. The jokes don't come as often as they do in Army of Darkness, but he uses more of the story to set them up, so that when they do come, they're even more shockingly hilarious than the ones in AoD. This is definitely a more jolting horror than AoD & the Evil Deads. But Raimi invests more in character building in this film, leading us to both squirm and bust up laughing at all the punishment that Alison takes. Other contemporary horror-film directors NEED to take notes from this film. I don't expect them to make their films as funny as Raimi's, but at least learn to build your characters and make the storyline worth the journey.
Anyways, if you like scary roller coasters, this is the maliciously fun film for you.