Fittingly Retro Touch, But Ridiculously Overrated

Rating: 3/10 (2 June 2009)

Maybe I would have liked it more if it didn't have so much hype. Sure, horror movie standards aren't too high these days, and I applaud Drag Me to Hell for being somewhat retro. However, it just isn't good, as camp nor as terror.
The gypsy curse plot can only go so far without requiring some shaking up, and DMTH is void of any form of twist to make it interesting, instead feeling like something typical in a half-hour segment of the Twilight Zone. The gore is relatively subdued (it is PG-13), and when it does show up in one "eye-popping" scene, its laughably CGI. It's hard to tell whether or not it actually wanted to be laughable, especially in one scene where a demon dances on a table, or an attack via handkercheif.
Credit where credit is due, Drag Me to Hell has some creepy bits, especially in the first half, but the movie just tailspins into stupidity. I really don't understand how this is so highly rated other than pure Raimi fanboyism. If you're a horror movie buff, you'll probably find something in this movie that you haven't seen in a long time, living in the environment of far too many PG-13 horror wannabes, but other than some nostalgia, this is a very run of the mill and forgettable horror flick.