Vigorous Raimi's horror flick not on par with cult classic "The Evil Dead".

Rating: 7/10 (6 June 2009)

"Drag Me to Hell" the story of an unfortunate young bank teller played by Alison Lohman who,when refuses a loan to an old witch,ends up on the wrong end of a gypsy curse,a curse that makes her the target of an ancient demon called lamia that wishes to torment her for three days and three nights before coming back for its final prize:her soul.I often regard "The Evil Dead" as the milestone of a horror genre.It's extremely creepy and insanely gory horror film that pulls no punches with its lovingly putrid nastiness.Unfortunately "Drag Me to Hell" has more in common with Raimi's "Evil Dead 2","Darkman" and "Army of Darkness".There are plenty of witty jokes and some well-executed jump scares,but the lack of gore and violence is disappointing.Still there are moments so outrageous,so unbelievably over-the-top that you will squirm in your seat.The plot is very simple,but it's refreshing to see something original after neverending stream of remakes.7 out of 10.