Raimi returns to his roots, He should have left them buried.

Rating: 2/10 (18 October 2009)

This was just not a very good movie, and I don't see what all the raving is about.
Sam Raimi has achieved a lot of mainstream success, first with the Hercules and Xena franchise, then with the Spiderman movies. But we all remember he got his start with the schlocky "Evil Dead" comedy/horror movies. "Drag me to Hell" is in that vein, but it doesn't work.
Oh, mind you, the production values are much better. Even the acting is a bit better. But are they as much fun? Not really.
First, we have him doing to Alison Lohman what he normally used to do to Bruce Campbell. Sorry, comic/horror violence is just not as funny when the victim is a woman. And certainly not when she meets a gruesome end at the film's conclusion. So this somewhat likable girl is put through a ringer for the whole movie with no real redemption, no prevailing over evil.
The supporting cast is totally unlikable, especially Justin Long as her castrati boyfriend. Some of the scenes were just there for comic effect. She just HAPPENED to have an anvil hanging from a rope that she could drop on the head of the Gypsy Zombie Apparition? Who's her interior decorator, Wile E. Coyote?