Bad Marketing, Great Movie.

Rating: 9/10 (28 July 2003)

I can't believe I never saw this movie. But then again, I can believe it. The only thing I can remember about this film when it was in theaters, was the stupid "evil bunny" image they used to sell the film. That image combined with the title was a complete turnoff for me. It seemed as though it was a Stephen King type film, which I'm not into in the least. I'm not sure how that "evil bunny" mask was
representative of the film. It's a damn shame they couldn't have marketed this film better, because it's a damn good movie.
I didn't expect a lot of the things I saw, and the story was about as engrossing as anything I've ever seen. The story and the acting were compelling, and the casting was great.
Somebody screwed the pooch in the marketing department on this. It should have done better in box office.