Jack in the Box

Rating: 5/10 (5 July 2013)

Despicable Me was a success the moment it opened, a literal out-of-nowhere film that had the makings of a huge box office hit. Not surprising the challenge that followed in making something better. I brought my BLT sandwich, as ever, in case of mediocre results.
The screening was packed. Little kids everywhere, a real logistics nightmare for the parents and cinema. They loved it, making horrible noises and kicking. Particularly upon the appearance of the minions - there's a huge cash cow waiting if they can produce another film, perhaps even a nonsensical minion spin off. Some rather original jokes, steady plot. Enjoyed the fact that most of the film takes place in one location, none of this fancy, lets fly to Africa and back nonsense of other films, where they feel exciting locations makes up for an inconsistency in dialogue. Nothing violent, no foul language, a fine plot for its target audience. A meagre sense of pace, quite a lot of change in direction, but overall one may enjoy this as much as his children. If you have younger counterparts, take them to see this, they will enjoy it. The sort of thing they'll look back on in later life and say "Remember how good this was?" as we all did with our TV and films. Though, unfortunately, they never have quite the same effect years on.
Although it's not really aimed at folks my age, the film had pleasant moments. They have managed to exceed themselves. Not my type of film at all, in fact I don't know why I went, but these days films just don't get me going like they used to, so I went mainly to review. I found my BLT getting quite dry, but this film did not enough to withhold me from my sandwich. And nice it was.