Awesome.

Rating: 10/10 (7 March 2010)

Most people will tell you Cloverfield is about a monster that attacks Manhattan. However, it's so much more than that. I would describe Cloverfield as a drama rather than a monster movie, but it really combines all these elements: Drama, romance, action, mystery, horror, and sci-fi.
When first hearing that Cloverfield is about a monster that attacks Manhattan, it would be likely to think of the movie as unoriginal, but it is the exact opposite of that. Cloverfield is directed using the hand-held(shaky camera) technique, which is a gutsy move, as not everyone likes the technique. The film is portrayed as if it's raw footage of the monster attacking Manhattan, found by the US government after the attack. Many people complain about the filming, and say that it's like an amateur filmed it, but I personally loved the cinematography. The hand-held technique also gives the movie a really mysterious vibe, because you only know as much as an average person would. There's no scientist there to explain the monsters origins and how to destroy it, which is really annoying to me in most monster movies.
Another original thing about Cloverfield is the viral marketing. Viral marketing is advertising a product through some form of media(in Cloverfield's case, the internet) indirectly and relies on word of mouth. Some of the Cloverfield viral websites: Slusho, Tagruato, 1-18- 08, and many others. Following the viral campaign was lots of fun, and added a lot to the experience of the movie.
People complain about the camera technique, the mystery, the plot, basically everything I like about the movie. I guess it's just a difference in opinion, and it can't be proved one way or another.
Overall, I thought Cloverfield was great. It's one of my favorite movies of all time. 10/10.