Cloverfield..I tried to hate it...I really,really did..honest!!

Rating: 9/10 (4 April 2008)

Warning...this may contain spoilers!
Okay,let's see..painfully thin plot line? Check. Characters that are so obnoxious and brain-dead no one cares if they live or die? Check. Obvious references to 9/11 and it's impact on middle America? Check.
The entire dotcom viral marketing for this movie was very intriguing,and the hype and build-up were quite widespread.Personally, I tend to stay away from such marketing,as I feel it sometimes spoils the outcome of the featured movie.
But I didn't.I fell hook, line and sinker.I followed the viral campaign religiously.
I watched this film and I wanted to hate it. I really did. In fact, I'd made up my mind about it before even seeing it! Sound crazy? I know.
The first 10 or 15 minutes of this film are almost yawnsome, as an attempt at some character establishment takes place, but after that, the film is non-stop heart in the mouth slap my face seat gripping material. It's well written, and it's obvious that the characters are meant to be perceived in a certain way,so you find yourself caring for the doofus behind the camera. It's real disaster/horror/sci-fi/love story rolled into one, and it really is THAT good.Believe the hype. Congratulations to JJ Abrhams and his entire crew for making cinema exciting again.
Now excuse me, I have a viral to decipher.