Greatest Product Placement in Film History

Rating: Null/10 (17 July 2002)

Spoiler Alert
Since the famous Taco Bell scene in "Demolition Man", it must have been difficult to position a movie to be any more like an advertisement. Nonetheless, Cast Away has done it! The first 20 minutes of the film are a huge FedEx advertisement, and the rest of the film is punctuated by FedEx ads every 15 minutes or so, just like watching a film on TV! Truely a masterpiece of product placement.
Despite my reservations for such annoyance (couldn't they have invented a generic package company? "Ace Delivery" or something?) this film remains entertaining. My only other complain is the sappy and annoying reuinification with Tom Hanks' chilly wife who finds it impossible to see him again. How lame!