Reinvention?

Rating: 4/10 (23 January 2009)

Let's consider for a moment what happened here. The producers of James Bond bet in favour of a reinvention of sorts. Out goes Pierce Brosnan, in comes Daniel Craig. So far, so good.
In simple terms this reinvention meant that the humour, camp and flamboyance got thrown out of the window, and the formula of the generic modern masculine action-film was applied instead (a la "Mission Impossible" and the "Bourne" films). The public responded, the critics declared the film a success.
For the next bond film, "Quantum of Solace", the producers thought they should repeat the formula of the modern-day hyper-action film. And why not? After all both public and critics had agreed that the "reinvention" of "Casino Royale" was well worthwhile. And guess what. "Quantum of Solace" received a lukewarm reception because.. it had strained too much from the traditional "cool" and cosmopolitan Bond formula.
What does that tell you?