Boring film, for adults and kids

Rating: 3/10 (11 July 2011)

I took two 6 year old boys to see the film. They became bored by it within a half hour and began fidgeting. I tried to appreciate the film technically, but even that didn't make it any more compelling or entertaining. Long sections of the story drug along, slowing the momentum appreciably. I attribute this to uninspired direction and editing, or maybe it was kept long to fit in all the ads. I was annoyed by all the product placements aimed at the kids.. and adults. In fact, the film seemed to simply be a vehicle (pun intended) for advertisements. This is common enough, and annoying in adult films, but I resent it in kid oriented entertainments.