Average movie, a really bad Marvel movie, a disaster for Endgame

Rating: 1/10 (8 March 2019)

Captain Marvel feels to me the same way as Solo: Star Wars Story - the movie that noone wanted and noone needed. Instead of Black Widow or Scarlett Witch films, Marvel decided to introduce a character that had 9 (nine) reboots of its comic, and market it as The Strongest and the new lead, replacing the Iron Man in the future. I don't know where to start to explain how miscast and misplaced that is.
Long time ago, in a galaxy far, far away Marvel was at its lowest, having sold many of its characters to survive, and had to use a b-rate Iron Man for its movie, which was an immense success due to charisma and carrying of Robert Downey Jr, character progression and struggle through movie, character flaws, weaknesses and humour.
This time Marvel is at its peak, ready to present the culmination of a decade-long development of franchise, having a huge roster of popular and well presented characters.
What would be the worst possible things for Marvel to do in current situation? Lets's see:

present an unpopular provocative character out of nowhere
market it as the strongest, as if being the strongest is what makes characters likable and popular
devalue all the decade-long popular and developed cast by claiming that the new character will succeed where they all failed
allow the lead actor to make provocative devisive speeches on public time and time again
make a totally mediocre movie for a character that is supposed to be central in their culmination final movie

That's the literal description of Captain Marvel, and while I was watching Brie Larson's unphased unchanging bored face for two hours straight, I could not find any reason in my mind why Marvel did this at this time. All I felt after the end credits was a stunning emptiness inside.
It's not a bad movie, though the action scenes were very choppy and I can't remember the soundtrack at all. But for a Marvel movie that leads to Endgame, this is a disaster, thus - 1/10 from me, from the bottom of my heart and soul.