Kevin Feige hoped Brie Larson could "get into a groove with the audience". She did not.

Rating: 2/10 (10 March 2019)

Kevin Feige, Nov 22, 2016 (Variety):
Why was Brie Larson the right fit?
With Captain Marvel, who has powers that approach a level that we haven't seen before in our films, you need to counter-balance that by finding somebody who is also very human and very relatable and can get into a groove with the audience, where they're willing to see her fly through the sun and punch a moon away from a spacecraft. At the same time, we need her to land and have relatable flaws.
Brie is a person you're going to want to go on this journey with, just like Benedict or Robert or Chris Pratt.
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In short, Brie Larson failed miserably at what Kevin Feige hoped she could accomplish in Captain Marvel. Whether it was the direction or a failure of range, she looked as though she was wearing an "Edgar-suit". For me, this worked in the first act when we/she didn't know she was human but really fell flat in acts two and three. She was as miscast as Hayden Christensen playing Anakin Skywalker.
I hope Marvel reconsiders her role in Endgame and MCU +10 because any character who can "fly through the sun and punch a moon away from a spacecraft" leaves no suspense as failure is impossible for the character, let alone portrayed in a way that is so unrelatable and, frankly, unlikable.
This is easily the worst of the MCU. Without Nick Fury this movie would have been completely miss-able (and probably should be missed by hardcore comic book fans).