A case study in what happens when you prioritize agenda over content.

Rating: 1/10 (7 March 2019)

Super hero movie fatigue aside (can you please make actual films again, H-Wood?) this is thoroughly mediocre in all aspects. Brie Larson is about as interesting as a hole in the wall. Dour and humorless. Both here and in real life. Way to attack the intended audience. I'm sick and tired on intended and manufactured controverse as a marketing tactic. People are beyond sick of it and are voting with their wallets. These super hero films all blend together eventually and being completely unfamiliar with the character (my first reaction when they announced the film was literally: "Captain who...?") I was completely lost as to what was going on half the time. It's colourful and competent craftsmanship as far as effects go but with an uninteresting lead it really becomes a chore. Heck, even the paid off shills seem to be underwhelmed by it. You could easily skip this as it adds nothing to the overall Marvel arc. I bet Marvel is gonna scale back Captain Marvel's involvement in the upcoming Avengers film, as rumored (apparently there's an alternative ending ready to go if this bombs). Awfully bland film. I doubt it'll lose money though. The brand is well established at this point so lots of people are gonna attend just by default Marvel allegiance.