You just have to divine the odor

Rating: 1/10 (19 September 2012)

For awhile I thought I'd lost my bearings on knowing what makes a film popular. I'm relieved to say it was just temporary. The film which made me question my ability was "Bridesmaids". An outstandingly tacky and outrageously badly acted piece of work if there ever was one.
Guided by all the positive reviews from the usual media suspects, I watched this film with others. Quite early on we were throwing popcorn and booing: We must have got the wrong movie, but no this was it!
The first inkling that reviewers had acted like lemmings in gushing all over this movie was the IMDb score. It is low for a highly acclaimed, mass audience film. The next and more telling indicator is the review in Variety which rated it pretty bad!
Lastly, in a film festival forum (now a YouTube video) the director of Bridesmaids was asked what his formula for success was? He said not following the script! Hey! It had a script, could have fooled me! You can't knock its success though, Bridesmaids has grossed over $250m!
Here's the insight. When the lady who gets over 50,000 viewers on YouTube watching her dog fart was asked what she would do for an encore, she replied add another farting dog on her show!
There's a market for this type of entertainment. You just have to divine the odor. And there's an obvious need for Voltaire at an earlier stage in the school curriculum