Sadly homogenized

Rating: 5/10 (20 April 2015)

I dunno what to make of "Brave". It says PIXAR before the title, but this is very much a Disney movie, from the gags and rhythms right down to the cutesy tone. I think that's the biggest thing; it's just kinda generic. Which is disappointing because it's set in the underused Scotland (and features some really picturesque locales). But mostly, it's the weak story, and it feels surprisingly long for 90 minutes. There was some great buildup with Merida's archery, but no payoff for such an independent female warrior.
It started out with promise, but falls right in line with "Tangled" and "Frozen" product.
5/10