The "Pixar magic" is, much like Tom Cruise's sanity, lacking.

Rating: 6/10 (22 June 2012)

Visually stunning, but substantially lacking, Brave checks in near the bottom of my favorite Pixar movies list, right next to Ratatouille. Sure, the cinematography is beautiful and the effects are top-notch. But this is Pixar. I don't expect anything less. There are simply some parts of the job that you should always do well. Don't fix me a beautifully garnished barbecue platter and then expect a pat on the back when it turns out the plate actually has very little barbecue on it. Brave contains several nice elements, but the "Pixar magic" is, much like Tom Cruise's sanity, lacking.
A lot of my disappointment hinges on the film's inability to meet my expectations, and that fault rests on the shoulders of the marketing department. Whoever put together the trailer needs a lesson on "false advertisement." After I initially saw the trailer for Brave I thought, "Cool. Looks like Pixar is taking the concept of Braveheart, animating it, creating a female protagonist, and making it fun for the whole family. I'm on board! They'll never take OUR FREEDOM!"
Unfortunately, the film takes a weird turn about halfway through and puts its own twist on the ol' "mother and daughter trying to repair their relationship" dynamic. Now before you skewer me and throw me on the grill, please keep in mind that I did enjoy the film. I just never could get excited about it. It starts off slowly, delivers a twist I neither expected nor wanted, and fails to deliver the charm we've come to expect from films such as Toy Story, The Incredibles, Cars, etc. It's a prime example of a one-and-doner – once you've seen it, there really isn't much to warrant an encore viewing.
And one warning to parents – there are quite a few moments that will be too scary and intense for the wee ones. If there is a chance that storms, witches, darkness, and bears trying to maul children could frighten your child then you might want to think twice before taking them to see this. At least a couple of kids started crying at the screening I attended, and one other asked her mom to let her leave the theater.
Anyway, I know good and well that reviewing a Pixar film is about as pointless as carving Jell-O with a Ginsu knife. I could tell you it was the movie equivalent of a shirtless Michael Moore and you'd still go see it. So be it. Thus are the limitations of my influence.