Brilliant concept, pretty well executed

Rating: 7/10 (29 April 2012)

The movie starts out as an almost cheesy crime fighting adventure film with superheroes and gadgets and the whole deal. It lasts a few moments before finally the reveal at the end of the "show" that it's actually just a TV show and is all fake. From there on you know interesting stuff's going to happen.
One of the twists though, is despite nearly everyone knowing it's a TV show, the dog, which is one of the superheroes, thinks the show is real life. He thinks he really has powers and really needs to save his owner who (in the latest TV show) ends up being taken but not rescued (as a response to a request from someone from networking). So he's off in the real world to try to find her, in the meantime she thinks he's gone forever.
I really liked how they mixed the TV studio concept with friendship. I'm into video editing and I really enjoy seeing how people make TV shows and movies and despite from a slightly fictional world it's still cool to see how their TV show could have been "made" if it were real life.
Anyway, I want to rate it 8 but it's not quite there to make the full rounds. It did a brilliant job with the ending and I really enjoyed it, but I don't feel it's a 7 either. It's like a 7.5. But IMDb doesn't let you do that, so I'd just rate it as 7.
So I rate it 7.5 out of 10.