Great movie - even for non-Marvel fans

Rating: 9/10 (25 May 2018)

I've seen some terribly negative reviews so thought I'd write my two cents to counteract them. This movie is beautiful.
I'm a Marvel fan, so I definitely have a greater appreciation of this film than someone who isn't, but I went with my friend who's never seen an action or superhero movie in her life and she really enjoyed it too.
The acting is great; the villain is truly a sympathetic antagonist. His motives are clear. The film has quite a few unexpected twists that keep surprising you; there's enough comedy and a ton of color to make it fun. The protagonists are exceptional - you love them and feel them.
The visuals are spectacular! The film is based in a hidden country that comes to life on screen. You can believe it's real; you want to believe it's real. The creators of this film have created an entire new culture with such depth, showing off its tradition and color in so many different ways.
At the same time, it's not too surreal (except for the nearly-magical and incredibly diverse Vibranium technology, which is kind of the whole point). A good part of the movie takes place in modern urban locales, adding a whole different vibe.
The action is fantastic. Different characters have their own style, strengths, and weaknesses. Every movement made sense.