Obnoxious and tedious film

Rating: 1/10 (18 February 2013)

Obviously this film has a clever premise and a number of cute gimmicks along the way (like floor 7 & 1/2), but ultimately they seem to exist just to be in-your-face quirky and zany. They aren't developed in a thought-provoking way, they're simply gimmicks draped around a flimsy and trite social commentary.
All the same, this film could at least have been entertaining if it didn't expect you to endure its grating and drab characters. OK, I get it, the characters are all unlikable so that the movie can show how flawed our society is; that's a real cute concept but the characters need to at least be INTERESTING to be worthwhile and satisfying. In keeping with the film's premise, the characters are uniformly flat and gimmicky.
The film attempts heavily to be sophisticated and dark and thoughtful in terms of sex, but it's annoyingly adolescent and immature. The sexual tone seems like it was guided by kids who thought "talking dirty about private parts" was the coolest, most grown-up thing in the world. The film fails to accept sex as a natural part of life, instead reinforcing the common American view that the most simple and boring sexuality makes someone a special snowflake. Since the film takes itself so seriously on this subject, it wears thin fast.
All in all, only watch this film if you feel like you can ignore its obnoxious style and can glean some small entertainment value from the silly gimmicks. Don't watch it expecting anything legitimately thought- provoking, deep or meaningful.