The marketing is what messed the movie up.....BIG TIME.

Rating: 8/10 (14 March 2017)

Having seen the Ultimate Cut of the movie I have to say that this was the film that should've came to theaters. The story makes so much more sense and actually adds some weight to the plot. Why it couldn't have been that way well...I blame the marketing 100%.
First off let's take the title for instance. Yes the film includes Batman and Superman and their objectives, but the overall film really isn't about them fighting. Do they fight yes. For the reasons you think, absolutely not. Them having problems with each other I believe do move the story forward and add to what happened in the previous MOS. However the basis of the title 'Batman v Superman's for what it is trying to do is very inaccurate. Not only does the fight end just short of that epic oomph we all wanted, it does nothing to bring that weight of importance for the entire film. It's just sort of....is... Which is fine. But to call a film BvS as if that scene is central to the plot and it's entirety is just plain bait and gives audiences more of a reason to complain. Dawn of Justice would've sufficed and when you watch it you'll see why.
Second, the trailers. I unfortunately saw all 3 of the trailers before the film released and when I went to the theater I was hoping for something that would surprise me and leave me speechless....and I wasn't. The trailers sold all the big cool points of the movie and kills the euphoria of seeing the highlights of the film. Doomsday I think was a great choice for the story and final showdown. So why the hell would you put his entire presence and all his glory in the trailer for us to look at. If they kept him out of sight I would've been all around excited. Say what you will about his CGI but I believe had they used him as a major hidden character to sweep the rug from its viewers it possibly could've been forgiven. Instead they show him and the three heroes together ready for a final showdown. Which leads me to my next point...
Wonder woman. Now I'm not saying she shouldn't have been in the movie. Not at all. But in the film Gal Gadot's character steals the show without a doubt. Seeing WONDER WOMAN of all superheroes on the big screen and in action was not only a very pleasant surprise, but a dream come true. I can only imagine what I would've felt like if I DIDN'T know she was in the movie and revealed in as epic fashion as she was in the Ultimate Cut. But no, that hidden gem was all over the place. In the posters, trailers, Internet, even the Blu-ray box art. The FREAKING BOX ART. Why! The movie is called BVS for God's sake. They practically are telling me that instead of two heroes fighting, it's in fact 3. That does nothing but tell me what to expect and kills any chance of me giving it a standing ovation just like there was in a very early screening for the studios before trailers were even released. She's the best parts of the movie when the film isn't even ABOUT her. Whoever thought putting her face all over the marketing prints to be a selling point should be fired in my opinion. With respect to Civil War, there's a character that was revealed in one trailer for like 5 secs and that was it. When I saw the movie he stole that one whole major 15 min scene and I indeed was jumping for joy shamelessly in front of my friends because marvel did a terrific job keeping his presence under wraps. And the box art doesn't even show a lick of him keeping me oblivious the entire time.
The box art for BvS spoils the best part for the film which in my opinion is the dumbest idea EVER and embarrassing for the fans that have been wanting a Wonder woman forever. Showing her glory like a unwrapped Xmas gift would've have been epic to say the least and it's quite a shame.
Having said all that the movie was very entertaining and honestly not as bad as critics and some others are saying. There's great action, great casting, great characters and even a great story (given you watch the Ultimate Edition. Please do) and it definitely is better than MoS in almost all cases. I think Snyder did a great job and can't wait for the JL movie. The only thing disappointing is that the marketing spoiled it all and left me wanted more and didn't get it. I got what was given to me. Which isn't a good thing. I urge you that if you're excited or even a tad curious for what the JL movie could bring I'd will stay away from his trailers in the future for that one.