I genuinely cannot fathom how someone could not love this film.

Rating: 10/10 (27 April 2018)

I have to admit, Marvel is just full of geniuses.
So we're in a setting where we have roughly a dozen superheroes so maybe you fear the lack of character development, insufficient movement on the plot, or perhaps you just suspect a very thin plot. Free yourselves from those perceptions and rest assured that Marvel knows what it is doing:
Instead of trying to significantly build on their massive number of heroes, it almost seems to focus more on the villain, Thanos, who I believe gets the most amount of screen time in this movie. I personally found this brilliant because it doesn't over-complicate the story of any one single hero and eliminates some sense of superficiality we would often otherwise get. Each relationship between the protagonists seems believable and too much time isn't spent on a single particular protagonist. Shifting the balance to the development of the antagonist enables a great flow to the movie, both in terms of character and plot development, and it does this so seamlessly.
So prepare yourself for there is humble and perfect amount of comedy; there is action so spectacularly executed that it supersedes my imagination; there's love, loss, and even just a little heartbreak. It's truly one of the greatest roller coaster's I've been in my life.
Don't go into it being overly critical and keep in open mind. Also yes, they will always continue to encourage you to spend more money with this franchise; but, you know what? - I will be more than happy to keep spending it and I think you will be too. :)
Congrats on another fantastic addition to the franchise! (y)