Marvel dug themselves a hole.

Rating: 7/10 (4 June 2019)

When you first walked out, like I, you probably thought 10/10. But, then the details filter through the Marvel beans, and leave a bitter decaf after-taste.
It was a good movie. A great movie. Fight scenes were epic - kinda. But, 20 years later will people re-watch it as fervently as "A New Hope'?
Short version: too many plots/characters to cram into 3 hrs. They themselves a hole.
---SPOILERS---
Great movie must haves:

memorable cool lines/scenes.
character building - you feel like they are larger than life.
unforgetable emotional moments
villain that's not black/white evil
I can't believe they just did that.. innovative (ie clever plot twists)
optional: Humour

Character building:
Cap talks about moving on at group therapy - but himselft hasn't. Black Widow can't let go. Tony finally started the family he always deserved. And most importantly even though Thor finally went for the head, without Thanos, and Asgard gone, becomes empty shell of a man.
Emotional moments:
Black Widow sacrifice felt very forced.. how exactly were we even remotely as attached to her as to Gamora?
Tic-tac seeing Cassie was good. We dont see what Cap ended up doing... so...
So, left with only Tony. His talk with his father drags kinda too much.
But, his send-off was fitting.
Tony holding Peter as he fades good? Not even close... even Infinity War's Scarlet being forced to kill Vision, and then being forced to see him re-animated was more heart wrenching.
Villain:
Thanos turned into black/white evil baddie, and somehow super-powered without Gauntlet... Lame.
Thanos with all the advanced knowledge of knowing what had happened... Lame.
CapMarvel shows up/ disappears for 2.9hrs of 3hr movie... Lame.
Black Order is back, but somehow much much weaker... Lame.
Innovative/Plot Twists:
Almost everybody kinda knew time travel is happening. Show us what you got!
New powers? New weapons? New characters?
We get past evil Nebula, and past evil truned good Gamora - no surprise.
Tic-tac gets big. Spidey swings. Capt wields shield. Thor uses lightning... nothing new. Deus-Ex Machina whole Avengers base is destroyed, but no characters killed, and Scubby van intact.
Like many fanboys, I loved seeing all the big characters do their thing.
The 1st act was certainly "different" and unexpected, and maybe Marvel tried to make up by making the big fight more of the same old.