Avatar = Reincarnation or Recycling?

Rating: 5/10 (20 December 2009)

Avatar does not seem to be a movie that is suited to the cynic as audience (!). What of Ehwa (Gaia?) in a distant planet, an indigenous people with lifestyle and roots in the bounty of nature around them, their inevitable conflict with the human race and its endless quest for resources – this is all schmuck, says the cynic. There is a been-there done that aura about the movie – whether it echoes the indigenous tribes and fragile ecosystem of the Brazilian (and a dozen other) rainforests, or whether the unlimited greed for mineral resources brings to mind America's global warmongering in search of oil, it seems that the core of the movie is drawn around a rehash of all-too-familiar elements and the fact that these elements are of course finding increasing resonance in an increasingly aware world does not take away from the fact that the core of the movie is somewhat unimaginative. But what is undeniable is the sheer quality of the graphics and the overall cinematography – the attention to detail and the sheer quality and complexity of the visual imagery bring to mind Jurassic Park – another genre-defining milestone in the use of technology by Hollywood. This is a movie that is likely to be a resounding commercial success in the short to medium term, but on a more measured inspection both critics and the public may find it wanting