You get what you deserve

Rating: 3/10 (26 June 2010)

They say you get what you deserve, and I think the success of Avatar is indicative of Hollywood's opinion of the average film-goer. Sure the special effects are spectacular and the planet setting is beautifully realized, but in terms of narrative and character strength, the film is sadly lacking.
Coupled with it's heavy handed message, for me it perfectly represents Hollywood's feeling about it audience: if we whack enough bells and whistles on it and build up enough hype, they'll come. I like to think that today's audience is more sophisticated than they are given credit for. I just wish the box office figures backed me up.