2009 Review: Avatar

Rating: 9/10 (1 February 2010)

For the past year, it has been impossible to escape the whirlwind of hype surrounding James Cameron's return to feature films, the first time since his "Titanic" became a box-office juggernaut and an awards show darling. Such intense media coverage can become a film's most pivotal blessing...or it's most tragic curse. In the case of "Avatar", Cameron seemed to be in masterful control of the hype from the beginning, releasing each new piece of publicity with carefully calculated precision (a teaser poster here, sneak peek screenings there, etc.). All of this would have been rendered useless, however, had "Avatar" not lived up to the expectations of not just ardent fanboys, but really everyone. When James Cameron makes a film, it seems, no one is immune from the buzz.
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