Box Office

Rating: Null/10 (27 September 1999)

I just saw the weekend box office returns and was shocked to see that American Beauty brought in only 2.2 million. I feel it was the best movie I've seen this year. Maybe the promotional campaign was not effective or robust enough to bring in the crowds. Maybe DreamWorks is apprehensive about dumping millions into promotion for a drama this time of year. I would think that this is their one good opportunity for some oscars at the end of March.