Tagline says it all (and I mean all)

Rating: 5/10 (6 February 2010)

Tagline is "Boy meets girl. Boy falls in love. Girl doesn't." This is about all the plot is, other than some quality production and acting.
The bad: The plot was way too predictable, and the characters simplistic. How many times does a girl need to say I'm not in love with you for you to get the message? If you're a teenager it's understandable, but not as an adult! The fact that the characters write greeting card is silly -- conveniently it allows the characters to express the way they're really feeling. This is how everyone knows how Tom himself really feels. At least we now know who these people are who get paid well to write a few lines of clichés a month.
The good: The acting is good -- Joseph Gordon-Levitt is convincing as the boy with the crush, and it is easy to like him because he remains faithful to his feelings. I also like that he is able to effectively display his feelings. His charm on the screen makes the plot seem richer than it is.
Zooey is also believable, although I would expect her to have rejected Tom early and put even more distance between them. She has a strong screen presence, and plays a good "too good to fall in love" character.
I do like the idea of flipping the days around, but sadly I think this is necessary to keep the plot from being boring. The other redeeming thing was that Summer didn't leave her husband at the end.
The production is polished, the editing and photography are well done, and I do like the random LA scenes which are easily identifiable -- eg the Ahmanson theatre and downtown overlooks which are good settings for the moods the film tries to make.
Summary: Overall this film is a slick production, but way too predictable. The hero doesn't waiver in his pursuit, and the target of his affections never falls for him. So what is the point of the movie? It certainly isn't "love conquers all" . . . what is it?