Patent ID: 9117224
Filing Date: 2015-08-25
Classification: G06Q

Abstract:
1. A method for providing an alternate or ancillary product choice in response to an order placed by a customer-controlled point of sale device, comprising the steps of: storing, in a memory element for at least one specially programmed computer, an artificial intelligence program (AIP); receiving, from a first wireless communications device (WCD) and using an interface element in the at least one specially programmed computer, a first portion of an order for a first item or service available from a first business entity, the order part of a transaction between a user of the first WCD and the first business entity; determining, using a processor in the at least one specially programmed computer: determining, using the processor and the AIP, a sequence of a plurality of offer types, generating, using a processor in the at least one specially programmed computer and the AIP, an offer in response to the first item or service and based on the transaction history of the user, the location, the business target goal, the determined sequence of offer types, and the point within the transaction, wherein the offer includes at least one second item or service available from the first business entity and wherein the at least one second item or service: is a substitute for the first item or service; includes a plurality of said second items or services in a package offer; or is a complement to the first item or service; transmitting, using the interface element, the offer to a wireless communications network for transmission to the first WCD; receiving, from the first WCD and using the interface element, a second portion of the order for a third item or service available from the first business entity; modifying, using the processor and the AIP, the offer in response to the first item or service and the at least one third item or service and based on the transaction history of the user, the location, the business target goal, and the point within the transaction, wherein modifying the offer includes adding a first incentive to the offer; modifying a second incentive included in the offer; adding at least one fourth item or service available from the first business entity; or deleting at least some of said at least one first, second or third item or service from the order or offer; and, transmitting, using the interface element, the modified offer to the wireless communications network for transmission to the first WCD; receiving, from the first WCD and using the interface element, an acceptance by the user of the modified offer; altering, using the processor, the transaction based on the acceptance of the modified offer, wherein the first WCD is an order taking device for the transaction in a retail establishment at the location.