Patent ID: 8155446
Filing Date: 2012-04-10
Classification: G06Q,H04H

Abstract:
1. A computer-implemented method comprising: defining a dynamic region in two or more frames of a digital media segment comprising a portion of a digital media file and being defined by at least two time markers comprising a start time and an end time, the dynamic region containing at least part of a visible feature in the one or more frames; analyzing a relationship between an external data set that is collected from one or more subjects viewing the digital media segment and the dynamic region, the external data set comprising eye-tracking data for the one or more subjects; and reporting a metric indicative of a subject interest level in the visible feature, the reporting of the metric comprising plotting the external data set in conjunction with a display frame selected from the two or more frames to produce a snapshot comprising screen locations gazed at by the one or more subjects while viewing the digital media segment and the dynamic region, the snapshot comprising a still image of the display frame overlaid with one or more series of connected points that show the screen locations gazed at by the one or more subjects while viewing the two or more frames.