Patent ID: 8412604
Filing Date: 2013-04-02
Classification: G06Q

Abstract:
1. A method for identifying customers of a financial institution for product offerings comprising operating a computer to perform the steps of: receiving, at the computer, from one or more financial information databases, financial data of customers of said financial institution and their accounts, the financial data comprising variables; based on the financial data, identifying one or more clusters of customers from among the customers; identifying a financial product to be associated with a first cluster of customers; and identifying, by the computer, a subset of variables from among the variables of the financial data wherein the subset of variables characterizes customers who have a propensity to respond positively to an offer; wherein the financial data comprises financial accounts of the customers of the financial institution; wherein the financial data further comprises financial information from a debit usage database or a credit usage database; and wherein the subset of variables includes at least two or more of a total number of deposits made into a user's financial account, duration as a user of the financial account, whether or not online banking is used, a number of transfers into the financial account, a FICO score, a user's age, a number of times logging onto the financial account, whether or not a money market account is owned, an age of the most recent account, a total amount spent using checks, a total sum of ATM (automated teller machine) debits made in a period of time, or a total number of transactions made at an ATM.