Patent ID: 9123050
Filing Date: 2015-09-01
Classification: G06Q

Abstract:
1. An apparatus for providing content, comprising: a display which displays a content; a sensing unit which photographs a target area including a user; an estimation unit which estimates a user's interest regarding content displayed on the display by tracking the user included in the photographed target area; and a generation unit which generates the content differently according to the user's interest; and an output unit which outputs the generated content to the display, wherein the generation unit generates a tracking advertisement which has a location, a size, and a height which is based on a location and a height of the user, when the interest level of the user is at a first level, and generates a following avatar which has a location, a size, a gender, an age, and a voice which is based on the location, a gender, and an age of the user, when the interest level of the user is at a second level which is greater than the first level, and wherein the first level is greater than a level of interest of an ordinary user but smaller than the second level.