Patent ID: 7243105
Filing Date: 2007-07-10
Classification: G06F,Y10S

Abstract:
1. An apparatus for use in updating a user profile, the user profile being suitable for use in providing customized services to a respective user, the apparatus comprising: an input for receiving event statistics relating to a user's activity; a first rule store for storing a first set of rules; an inference engine for interring updates to a user profile for the user according to said first set of rules using event statistics received at said input; a store for storing user preference data; a store for storing a set of personalized rule weightings in respect of said user; a second rule store for storing a second set of rules; adjustment means for adjusting said personalized rule weightings according to said second set of rules and with reference to said stored user preference data; and wherein said inference engine is arranged to use said personalized rule weightings in the application of said first set of rules to the inference of profile updates and thereby to determine and output a set of at least one update to the user profile.