Patent ID: 8799404
Filing Date: 2014-08-05
Classification: G06Q

Abstract:
1. A method for providing content, comprising: determining a correlation between a previous weather condition and at least one previous interaction with a web site, the weather condition occurring at or near a time during which the previous sequence of pages was accessed during the website visit, wherein the correlation is indicative of the previous weather condition impacting the at least one previous interaction, wherein the at least one previous interaction comprises a previous sequence of pages accessed during a previous visit to the website; determining that a client computer system visiting the website has accessed a sequence of pages that is similar to the previous sequence of pages; obtaining weather information corresponding to a geographic location of the client computer system based on determining that the client computer system has accessed the sequence of pages similar to the previous sequence of pages, wherein the weather information describes a weather condition similar to the previous weather condition; identifying content to be provided from the content provider in response to request for content from the client computer system based at least in part on the weather information corresponding to the geographic location of the client computer system and based on the correlation between the previous weather condition and the at least one previous interaction; and providing, to the client computer system, the identified content.