Patent ID: 7426479
Filing Date: 2008-09-16
Classification: G06Q

Abstract:
1. A method of tracking customer activity comprising the steps of: receiving customer prepurchase activity information from an information terminal operative to present to a customer product information related to an item presented at the information terminal, the customer prepurchase activity linked to the item presented based on item information from a radio frequency identification (RFID) label on the item; receiving subsequent customer purchase activity information from a transaction terminal, the subsequent customer purchase information including item information from RFID labels on purchased items; analyzing the subsequent customer purchase activity information obtained from the transaction terminal and the customer prepurchase activity information from the information terminal to identify relationships between customer prepurchase activity taking place at the information terminal before a customer has made a purchase decision, and purchase activity undertaken at the transaction terminal; and generating a report presenting an analysis of identified relationships between customer prepurchase activity and purchase activity.