Patent ID: 8914382
Filing Date: 2014-12-16
Classification: G06Q

Abstract:
1. A method comprising: receiving a request from a second user of a social network for a social page associated with a first user of the social network; accessing, via a server, a user interest profile associated with the second user, the user interest profile comprising interest scores associated with activity related to interests of the second user, said interest scores corresponding to types of content that said second user has interacted with during said activity, each second user interest score is grouped according to an interest category and ranked within the respective interest category based on other interests scores in the interest category; accessing, via the server, a social networking profile of the first user, the social networking profile comprising content scores for information on the social page of the first user, each content score is grouped according to a content category; determining, via the server, which interest scores and content scores are within a similar category; for each determined category, matching, via the server, the second user's interest score and the content scores; identifying, via the server, the content scores of the first user that correspond to the second user's interest scores based on the said matching; ranking, via the server, the identified content scores of the first user in accordance with the second user's interest scores; and identifying, via the server, the information that corresponds to each ranked content score.