Patent ID: 6314451
Filing Date: 2001-11-06
Classification: G06Q,Y10S

Abstract:
Apparatus for use in rendering an information object, comprising a web advertisement, through an executing web browser and in response to a first web page provided to the browser, the apparatus comprising:a processor;a memory connected to the processor and storing both computer executable instructions and the first web page, the first web page having a plurality of computer readable instructions representing page content and code, the code comprising an advertising tag; andan output device responsive to the processor;wherein the processor, in response to the executable instructions and the code:dynamically writes a plurality of predefined applet tags, that collectively implement a script, into the first web page;downloads in response to subsequent execution of the script, an agent from a corresponding network server into the memory; andthereafter instantiates and executes the agent under web browser, the agent having an applet, wherein the applet:issues a request, via a network connection, to a specified network server to download a manifest file for the information object from the specified network server, wherein the manifest file comprises a manifest of names of a plurality of predefined informational files that collectively comprise part of the information object, a network address at which each of the informational files can be accessed and associated configuration information necessary to properly render the information object;accesses and downloads, to the memory, each informational file, specified in the manifest file, from its corresponding network address, to the extent said each informational file does not then reside within the memory; andin response to an occurrence of a user-initiated event, as detected by the agent through monitoring a user click-stream, which initiates a transition from the first web page to a second web page and which signifies a start of an interstitial interval:ceases any further download of the manifest file or any informational file specified in the manifest file, to the extent any downloading of said manifest file or said any informational file is then occurring; andinitiates processing, through the browser, of informational files for a previously downloaded information object so as to render the previously downloaded object during an interstitial interval to the user.