Patent ID: 7958457
Filing Date: 2011-06-07
Classification: G01S,G06F,G06Q,H04L,H04M,H04W

Abstract:
1. A method for automatically selecting at least one element of a set of content items for presentation to a user through a device, comprising: determining a current context of said device, wherein said context has at least one dimension; automatically determining a relevancy value for each element of said set of content items with respect to said current context; automatically generating a probability value for each element of said set of content items from said relevancy values by mapping said relevancy value to an unadjusted probability value, wherein said mapping is a non-linear mapping defined by the equation: probabilistically selecting at least one of said plurality of content items in accordance with each item's probability value; and presenting said at least one selected content item to said user through said device.