Patent ID: 9092757
Filing Date: 2015-07-28
Classification: G06Q

Abstract:
1. A method for personalizing a user online experience, the method comprising: constructing, via at least one computing device, at least one attitude model based, at least in part, on an activity stream indicative of activities and/or interactions performed by users during engaging in online activities, wherein the activity stream at least comprises: click logs, logs related to advertisements presented to the user, metrics from website analytic software, logs indicative of user exposure to or interaction with multimedia or user-generated content, social graphs, logs indicative of activity on social networking websites, e-mail communications, instant messaging communications, social networking metrics, or a combination thereof, and wherein the at least one attitude model is indicative of a user attitude toward at least one online interaction; via the at least one computing device, generating an attitude profile for at least one user based at least partially on the at least one attitude model, wherein the attitude profile indicates a user's attitude toward the at least one online interaction; and via the at least one computing device, personalizing an online experience of the at least one user based at least partially on the user's attitude in the attitude profile.