Patent ID: 7844894
Filing Date: 2010-11-30
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method, the method comprising: receiving user input specifying a landing page, the landing page comprising one or more sections, each section having a respective original version of content; receiving user input identifying one or more sections of the landing page and for each of the identified sections receiving user input specifying one or more additional versions of content, the original versions and the additional one or more versions together constituting alternative versions for each respective section, and the landing page with the alternative versions for the identified sections together constituting an experiment; determining page fragments corresponding to the user input, wherein the page fragments comprise one or more scripts operable, when interpreted as part of an instrumented landing page in a client-side browser, to choose, for each section of the landing page, an alternative version from the alternative versions for the section and to cause a landing page variant including the chosen alternative versions to be displayed by the browser to a browsing user; and providing instructions to a designer, the instructions describing how to insert the page fragments into the landing page to produce an instrumented landing page.