Patent ID: 8401887
Filing Date: 2013-03-19
Classification: G06Q

Abstract:
1. A computer-based method for targeting users of mobile devices with mobile device specific content, the method comprising the steps of: providing a mobile marketing platform comprising a site design tool, the mobile marketing platform configured to create an advertising campaign targeted to users of the plurality of mobile devices, wherein the advertising campaign comprises a plurality of activities and one or more objectives, the one or more objectives comprising at least one performance metric; creating a site using the site design tool in response to user actions; publishing the site using the mobile marketing platform; setting up one activity of the plurality of activities, wherein the published site is designated as a landing page for the one activity using the mobile marketing platform, the landing page accessible through a link; transmitting an advertising message with the link to the plurality of mobile devices; receiving mobile device information in response to one or more users of the mobile devices accessing the link; generating content for display on the plurality of mobile devices using a common file format hierarchy in response to the mobile device information; and rendering the content generated using the common file format for each mobile device as a function of mobile device type.