Patent ID: 8768772
Filing Date: 2014-07-01
Classification: G06Q,Y10S

Abstract:
1. A method comprising: receiving, from a first user of a social bookmarking system, one or more keywords that classify a reference to a content, wherein the one or more keywords are not included in the reference; wherein the one or more keywords are not included in the content; in response to receiving the one or more keywords from the first user, associating the one or more keywords with the reference; based on the association between the one or more keywords and the reference, automatically creating an association between the reference and an advertisement that also is associated with the one or more keywords; receiving, from a second user who has not submitted keywords to the social bookmarking system, a request for the content; and in response to the second user's request for the content, and based on the association between the reference and the advertisement, presenting at least the advertisement to the second user; wherein the method is performed by one or more computing devices.