Patent ID: 8335721
Filing Date: 2012-12-18
Classification: G06Q

Abstract:
1. A computer-implemented method, comprising: receiving, by a reservation system comprising one or more computers, placement inventory data from publishers, the placement inventory data defining placements that the publishers are offering for reservation through an online reservation system; receiving, by the reservation system, a placement query from an advertiser, the placement query including targeting criteria that defines target placements for the advertiser; identifying, by the reservation system, available placements from the placements defined in the placement inventory data, the available placements being the target placements that satisfy the placement query based on their placement inventory data and are available for reservation; providing, by the reservation system, reservation data for the available placements to the advertiser, the reservation data defining reservation requirements for each available placement; receiving, by the reservation system, acceptance data from the advertiser, the acceptance data identifying an accepted placement from among the available placements; providing, by the reservation system, the acceptance data to a publisher of the accepted placement; receiving, by the reservation system and from the advertiser, a first performance measurement that was tracked by the advertiser for advertisements presented in the accepted placement, the first performance measurement identifying a first measure of advertisement performance during the reservation period; receiving, by the reservation system and from the publisher, a second performance measurement that was tracked by the publisher for the advertisements presented in the accepted placement, the second performance measurement identifying a second measure of advertisement performance during the reservation period; identifying, by the reservation system, a discrepancy between the first performance measurement and the second performance measurement; and reconciling, by the reservation system, the discrepancy.