Patent ID: 9076154
Filing Date: 2015-07-07
Classification: G06Q

Abstract:
1. A computer implemented method comprising: receiving, from a first computer system, data based on information sent by a first user and by a second user, the information being exchanged in a collaborative environment that enables the first user to interact with at least one other user; identifying an advertisement based at least in part on the received data; transmitting, by a second computer system, data that causes the first computer system to display, in the collaborative environment, the advertisement to the first user; and transmitting, by the second computer system, data that causes the first computer system to refresh the advertisement at a variable rate based at least in part on (i) a speed of exchange of the information and (ii) online status changes of either the first user or the second user, the advertisement being scrolled with a particular portion of the information as additional information is exchanged between the first user and the second user, wherein the advertisement is displayed adjacent to the particular portion of the information.