Patent ID: 9106964
Filing Date: 2015-08-11
Classification: G06Q,H04N

Abstract:
1. A method, comprising: receiving an indication at a compliant device that an entertainment content is associated with a content policy information, the content policy information relating to presentation of one or more advertisements during, or prior to, presentation of the entertainment content, the content policy information obtained using a content identifier (CID) that is ascertained through one or both of: (a) extraction of watermarks embedded in the one or more advertisements or the entertainment content or (b) computation and matching of fingerprints associated with the one or more advertisements or the entertainment content; receiving an indication that the CID associated with the entertainment content or the one or more advertisements is associated with a plurality of advertisement award programs for a particular user of the complaint device; providing an advertisement award program message indicating that modified presentation of the one or more advertisements is allowed in exchange for a specific number of award points of an advertisement award program; upon receiving an indication that modified presentation of the one or more advertisements in exchange for the specific number of award points is desired, allowing the one or more advertisements to be presented in a modified form, and upon receiving an indication that modified presentation of the one or more advertisements in exchange for the specific number of award points is not desired: (a) presenting the one or more advertisements without modification, wherein at least one of the one or more advertisements is associated with the CID that corresponds to more than one of the plurality of advertisement award programs for the particular user of the compliant device, (b) determining by the compliant device which of the plurality of the one or more advertisement award programs constitutes a preferred award program, and (c) crediting the preferred award program with award points associated with the at least one of the one or more advertisements that were presented in unmodified form.