Patent ID: 8668139
Filing Date: 2014-03-11
Classification: G06F,G06Q

Abstract:
1. A method in which a communication terminal of a user protects an individual's privacy when providing a service based on an electronic tag, the method comprising: replacing a code stored in an electronic tag, which is attached to a product, with a new code; and setting a privacy policy for a service associated with the product, wherein a personalized service provider which provides the service associated with the product, associates the product with the new code and maintains information about this association, wherein the replacing of the code stored in the electronic tag with the new code comprises: reading the code from the electronic tag attached to the product; accessing the personalized service provider; sending user information and the code to the personalized service provider and requesting the personalized service provider to issue the new code; receiving the issued new code, which will replace the code, from the personalized service provider; and recording the received new code on the electronic tag.