Patent ID: 8788324
Filing Date: 2014-07-22
Classification: G06Q

Abstract:
1. A checkout method, comprising: transmitting to a customer device payment options available for selection by a customer, using the customer device, for completing a transaction with a merchant, wherein at least one of the payment options is a preferred payment option for the merchant; generating, by one or more computing devices, a reward for the customer, the reward associated with the at least one preferred payment option and based at least in part on a profit of the transaction to be received by the merchant for accepting the at least one preferred payment option, the profit being based on one or more items in a shopping cart associated with the customer; transmitting to the customer device an indication of the reward to the customer in association with the at least one preferred payment option, the reward provided by the merchant; in response to receiving a selection of the at least one preferred payment option, determining whether the at least one preferred payment option is included in an account associated with the customer; in response to determining that the at least one preferred payment option is not included in the account and at a time after receiving the selection of the at least one preferred payment option: in response to determining that the at least one preferred payment option is included in the account, providing the reward or an indication of the reward to the customer via the customer device after the customer uses the at least one preferred payment option to complete the transaction.