Patent ID: 8635327
Filing Date: 2014-01-21
Classification: H04L

Abstract:
1. A computer-implemented method comprising: producing, by a computing device, an access history profile by filtering one or more transaction logs originating from one or more servers to select transactions associated with a session identifier, wherein the session identifier is distinct from identification of a client or a user of the client, wherein the session identifier identifies a series of related requests made by the client to the one or more servers, wherein the one or more servers are configured to receive a request from the client that does not include a session identifier; determining link traversals from an advertising page to a product page by evaluating the access history profile; determining accesses to the product page resulting from the link traversals to the product page; and determining an amount to charge a merchant for advertising based on the determined accesses to the product page, a particular link traversal to the product page, or the number of sales resulting from a path comprising the determined link traversals from the advertising page to the product page.