Patent ID: 8880672
Filing Date: 2014-11-04
Classification: G06Q,H04L

Abstract:
1. A computer-implemented method comprising: receiving a redistribution set including a plurality of present users and excluding a plurality of past users who were previously included in the redistribution set, wherein each user of the plurality of present users and the plurality of past users is associated with a corresponding inclusion time specifying when the respective user was included in the redistribution set, wherein the redistribution set is associated with a pre-defined duration for which selected content is to be presented to each user of the plurality of present users for the pre-defined duration starting from the corresponding inclusion time associated with the respective user, and wherein each user of the plurality of past users was previously removed from the redistribution set after expiration of the pre-defined duration starting from the corresponding inclusion time associated with the respective user, and wherein the selected content includes one or more advertisements; detecting a modification to the pre-defined duration, wherein the modification to the pre-defined duration results in a modified duration including one of an extended duration or a shortened duration; in response to detecting the modification, determining, for each user of the plurality of present users and the plurality of past users, whether the modified duration starting from the corresponding inclusion time associated with the respective user has expired; modifying the redistribution set of users to include one or more past users of the plurality of past users or to exclude one or more present users of the plurality of present users based on the determining, resulting in a modified redistribution set of users; and using the modified redistribution set of users to target content to the plurality of present users in the modified redistribution set.