Patent ID: 8949889
Filing Date: 2015-02-03
Classification: G06Q,H04H,H04N

Abstract:
1. A method for personalizing a product placement in video content, comprising: receiving, from a client device, a product placement request based in part on an area tag associated with video content, the product placement request received by a computing device having a processor and a memory, and the video content being stored in a format that includes the area tags; identifying a user profile using authentication credentials associated with the user profile, the user profile comprising consumption attributes including: when the video content was viewed, where the video content was viewed, or how often the video content was viewed; selecting the product placement based on the area tag, the identified user profile and an advertiser profile of an advertiser involved in sponsoring the product placement, the advertiser profile including an advertiser restriction in the area tag restricting the product placement from selection based on the video content or the identified user profile; and providing the product placement to the client device for display in the video content as defined by the area tag, using the computing device.