Patent ID: 7110659
Filing Date: 2006-09-19
Classification: H04H,H04N

Abstract:
1. An apparatus for recording and reproducing a broadcast program, comprising: a receiver configured to receive program content data broadcasted, the program content data including commercial content data, the commercial content data including commercial identify information, the commercial identify information including a commercial identifier and a server address of a commercial audience response control server; a memory configured to record the program content data received by said receiver; a decoder configured to decode the program content data in case of reproducing the program content data stored in said memory, and to extract the commercial identify information from the decoded program content data; a presentation unit configured to inform a viewer of the commercial identify information in case of reproducing the commercial content data; and a sending unit configured to create commercial audience response information in response to the viewer's selection for the commercial identify information, the commercial audience response information including the commercial identifier and an identifier of said apparatus, and to send the commercial audience response information to the commercial audience response control server.