Patent ID: 6308327
Filing Date: 2001-10-23
Classification: H04N

Abstract:
A method for selectively inserting interactive content at a live TV studio into a TV broadcasting presentation whereby said interactive content is related to content of said broadcasting presentation, comprising:storing at least one file containing interactive content and a list referring to said content;capturing audiovisual programming from a TV broadcasting presentation;monitoring a transaction services unit for viewer interaction with the interactive content;presenting to an operator at the live TV studio said list;enabling said operator at the live TV studio to navigate said list by scrolling the list;enabling said operator at the live TV studio to navigate said list by display an interactive content of the list identified by an embedded hyperlink information;enabling said operator at the live TV studio to navigate said list by sorting to rearrange the order of the contents;enabling said operator at the live TV studio to preview an item of the interactive content in the list;receiving from the operator at the live TV studio a selection of said content, an indication of a time for presentation of the selected content, and a position for presentation of the selected content within said broadcasting audiovisual programming; andcombining said selected content with said broadcasting audiovisual programming based on the viewer interaction with the interactive content, said selected content being in said position for presentation and available at said time for presentation.