Patent ID: 8843394
Filing Date: 2014-09-23
Classification: G06Q

Abstract:
1. One or more computer-readable storage media comprising hardware storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method for mapping identifiers, the method comprising: accessing an activity log including a first single line having at least two identifiers, wherein each of the at least two identifiers represents an association between an activity log event and an entity associated with the activity log event; associating the at least two identifiers with each other; identifying at least one of the at least two identifiers in a subsequent line of the activity log as well as at least one additional identifier; merging the subsequent line with the first single line to create an output line including each of the at least two identifiers and the at least one additional identifier; and generating a customized advertisement for the at least two identifiers and the at least one additional identifier utilizing the output line created when the first single line and the subsequent line were merged together.