Patent ID: 8285337
Filing Date: 2012-10-09
Classification: G06Q

Abstract:
1. Method for mobile advertising on a personal cellular telecommunications device having a display screen, the method comprising the steps of: (a) displaying a Level 0 interactive display message including a content precursor on the display screen, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor; (b) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content; (c) on a subscriber invoking the Level 0 interactive display message, displaying a Level 1 interactive advertisement display message including a visual advertising component, and an advertisement-request response mechanism for requesting advertising information associated therewith; and (d) on a subscriber invoking said advertisement-request response mechanism, providing the advertising information to the subscriber.