Patent ID: 6669929
Filing Date: 2003-12-30
Classification: A61K,A61Q

Abstract:
A dentifrice composition comprising an orally acceptable vehicle which a transparent clear gel dentifrice comprising a polishing agent, surfactant, a thickening or gelling agent and humectant in an aqueous vehicle, said clear gel dentifrice containing an aesthetically shaped decorative film flake matrix comprising (A) titanium coated mica, and admixtures of (A) with (B) polyethylene powder colored with F. D & C dyes; and/or (C) F. D. & C certified food color additive colorants, dyes, pigments, and lakes, and (D) mixtures of (A) (B) and (C), said decorative film flake matrix being aesthetically shaped to appeal to consumers and to their children when visible in said transparent substantially clear gel dentifrice, said decorative film flake matrix being formed from a dried film matrix of F. D & C certified food color additive colorant, a water soluble hydroxyalkyl cellulose polymer and a starch, said dried film then being cut or punched into various attractive shapes, including hearts, stars, diamonds, and circles, said shaped flakes having a particle size of 0.01 to 0.50 inches.