Patent ID: 8693844
Filing Date: 2014-04-08
Classification: G06Q,H04N

Abstract:
1. A computer-implemented method for bookmarking a first media program for subsequent viewing, comprising: playing a second media program offered by a media program provider, the media program provider offering media programs for playing, wherein advertisements are played during playing of the media programs in advertisement slots; during an advertisement slot of playing the second media program, displaying, in a first interface, a recommended media program advertisement trailer that recommends the first media program when it is determined that the first media program should be recommended to a first viewer for subsequent viewing instead of an advertisement using a priority assigned to the media program advertisement trailer and the advertisement based on expected revenue, wherein expected revenue for the advertisement is based on payment received from an advertiser and expected revenue for the media program advertisement trailer is based on advertisements served if the first viewer watches the first media program; accepting, via the first interface, input from the first viewer requesting that the first media program be recorded as a bookmark in a list of one or more maintained bookmarks, wherein the list of one or more maintained bookmarks identifies corresponding one or more media programs offered by the media program provider for subsequent viewing by the first viewer; recording a reference to the first media program with the bookmark, wherein the first media program is different from the recommended media program advertisement trailer; displaying the list of the one or more maintained bookmarks; accepting input from the first viewer selecting the bookmark in the list; and in response to the selecting, displaying the first media program to the first viewer using the reference.