Patent ID: 8788327
Filing Date: 2014-07-22
Classification: G06Q

Abstract:
1. A method comprising: receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item, wherein the received group of content items are stored in a local repository on the user device; identifying a request from an application of the user device to present a content item in association with particular application content, wherein the request includes information associated with the application content for use in identifying a content item responsive to the request; selecting, using one or more processors, a content item from the group of previously received content items in the local repository using the metadata for the content items, the information associated with the application content, and local targeting information, wherein the local targeting information is maintained on the user device; presenting the selected content item along with the particular application content; and notifying a remote server when the selected content item is presented to the user.