Patent ID: 8965042
Filing Date: 2015-02-24
Classification: G06Q,G07F

Abstract:
1. A method for measuring retail display effectiveness, comprising: recording, using a single video imaging device, a set of moving objects in a field of view of the single video imaging device, the single video imaging device being directed at a product display for obtaining image data of the product display, the product display having at least one product in a store having at least one product that is outside the product display, the field of view being limited to a portion of the store that is not an entirety of the store; specifying, by a user via a graphical user interface (GUI), the single video imaging device; selecting, by the user via the GUI, a time period within the recording on the single video imaging device, wherein the time period includes a date and a time interval; defining, by the user via the GUI, a plurality of regions of interest (ROIs), wherein the defining includes: tracking, using a computer device, the set of moving objects in the field of view of the imaging device using video image tracking to obtain a track in relation to the product display during the selected time period; obtaining statistics for the track, wherein the statistics include: displaying, via the GUI, a table that shows the statistics for the single video imaging device, the date, and the time interval for each of the plurality of ROIs, wherein the statistics are displayed in response to the particular condition for the predefined alert being satisfied or upon a request from the user.