Patent ID: 7478089
Filing Date: 2009-01-13
Classification: G06F,G06Q,Y10S

Abstract:
1. A method for delivering contextually relevant advertising information to end users of a data network, the data network including a first client system associated with an end user, the method comprising: identifying a first portion of document content relating to a first document intended for display on the client system, the first document being associated with a first URL associated with a first content provider; performing a keyword search analysis on the first portion of document content, wherein the keyword search analysis includes analyzing the first portion of document content for a keyword information, the keyword information including one or more keywords provided by an entity other than an end user of the client system; identifying a first portion of text of the first portion of document content which is contextually related to a first portion of the keyword information; performing a concept search analysis on the first portion of document content, wherein the concept search analysis includes grouping or linking selected keywords into one or more concepts, and includes analyzing the first portion of document content for at least a portion of said concepts; selecting, using the first portion of concepts, a first portion of contextually relevant advertising information to be displayed at the client system, the first portion of contextually relevant advertising information being provided by a first campaign provider; analyzing the first portion of document content for a dynamic keyword information based on language and grammar rules; dynamically generating keywords relating to the first portion of document content based upon the dynamic keyword information analysis; selecting, using the first portion of keyword information, a first portion of contextually relevant advertising information to be displayed at the client system, the first portion of contextually relevant advertising information being provided by a first campaign provider; generating, using the first portion of contextually relevant advertising information, a first set of markup instructions for performing markup operations on at least a portion of the first portion of text to thereby generate a first portion of marked up text to be displayed to the user, wherein the first set of markup instructions includes instructions for displaying the first portion of contextually relevant advertising information in a manner which conveys an association with the first portion of marked up text; and providing the first set of markup instructions to the client system to thereby cause the first portion of contextually relevant advertising information to be displayed at the client system.