Patent ID: 8813118
Filing Date: 2014-08-19
Classification: H04N

Abstract:
1. A system comprising: a content delivery subsystem configured to provide an enhanced content data stream, wherein said enhanced content data stream includes media content from a first source and interactive advertising content that is based on predefined criteria and is from a second source; and a content processing subsystem communicatively coupled to said content delivery subsystem, said content processing subsystem configured to: the first source, which is a media content provider configured to provide a media stream that includes said media content; the second source, which is a network services provider configured to add said interactive advertising content to said media stream to form said enhanced content data stream, wherein the addition of said interactive advertising content is based on a context of said media stream and said predefined criteria; wherein said network services provider is further configured to select said interactive advertising content to add to said media stream based on filtering of said interactive advertising content according to a geographic region to which said enhanced content data stream is provided, and said content processing subsystem is further configured to select said at least a subset of said interactive advertising content by filtering said interactive advertising content based on a specific physical location, within the geographic region, of the content processing subsystem, wherein the specific physical location is included in said predefined criteria.