Patent ID: 8725683
Filing Date: 2014-05-13
Classification: G06F,G06Q,H04L

Abstract:
1. A method of feed generation using objects comprising: receiving, in a customer relationship management (CRM) application at a first computing device, a request from a CRM application client at a second computing device to transmit a CRM program object to the CRM application client via a Really Simple Syndication (RSS) feed, the CRM program object comprising a set of data from a CRM database accessible by the CRM application, the set of data related to a business entity of a CRM system; determining, in the CRM application, from the request: generating a feed definition based on the determined scope of the CRM program object, and the determined attributes of the CRM program object; generating the RSS feed in the CRM application via converting the feed definition to the RSS feed, wherein the converting comprises: identifying feed-level information comprising metadata indicating a type and current definition of the CRM program object, the metadata comprising attribute definitions, validation rules, and display information for the business entity; attaching the feed-level information to the RSS feed; and transmitting the RSS feed to the CRM application client as a serialized object having sortable attributes.