Patent ID: 7676405
Filing Date: 2010-03-09
Classification: G06Q,H04H,H04L,H04N

Abstract:
1. A computer-implemented method of forecasting inventory for media play on a broadcast station, the method comprising: collecting, by an updater module executing on one or more processors, media play data for a previous time period just ended; and updating, by the updater module, a set of historical media play data, stored by a data store, based on the collected media play data; automatedly generating, by a forecast engine module executing on the one or more processors, inventory forecast based on the updated historical media play data and a schedule of the broadcast station for a next time period, wherein the inventory forecast includes an estimated number of spots available for media play on the broadcast station during the next time period; adjusting, by a manager module executing on the one or more processors, spots available for media play during the next time period based on the inventory forecast, wherein the adjusting comprises adjusting a play time of a spot for media play; and pricing, by the manager module, the spots available for media play during the next time period based on a result of the adjusting.