Patent ID: 8429011
Filing Date: 2013-04-23
Classification: G06Q

Abstract:
1. A computer implemented method for targeting advertisement, comprising steps of: analyzing, by a computer-based system, web content against a defined topic; obtaining, by the computer-based system and based on the analyzing, topic-matching content related to the defined topic; processing, by the computer-based system, the topic-matching content; extracting, by the computer-based system and based on the processing, topical memes associated with the topic-matching content, wherein each of the extracted topical memes is a point of discussion within the defined topic; measuring, by the computer-based system, an engagement level for each piece of the topic-matching content; obtaining, by the computer-based system and based on the measuring, a respective viral dynamics metric for each said piece of the topic-matching content, wherein a viral dynamics metric indicates popularity of the piece of the topic-matching content; accumulating, by the computer-based system and for each of the extracted topical memes, the viral dynamics metrics of the pieces of the topic-matching content; obtaining, by the computer-based system and based on the accumulating, a respective aggregate viral dynamics value for each of the extracted topical memes; determining, by the computer-based system, a most active meme from the extracted topical memes, based on the aggregate viral dynamics value for each of the extracted topical memes; identifying, by the computer-based system, web pages containing the most active meme; selecting, by the computer-based system, an advertising network servicing a number of content sources hosting the identified web pages; selecting, by the computer-based system, an advertisement assigned to the most active meme; and delivering, by the computer-based system, said selected advertisement to said number of said content sources through said advertising network.