Patent ID: 9052536
Filing Date: 2015-06-09
Classification: A47F,G02B,G02F,G09F,G09G

Abstract:
1. A display case door assembly for a product storage device, the display case door assembly comprising: a transparent unit comprising a front panel, a rear panel, and a transparent LCD panel positioned between the front panel and the rear panel, wherein the transparent LCD panel is configured to present visual media content; a lighting element configured to provide lighting for the transparent LCD panel and for products within the product storage device; and a light guide configured to selectively direct light emitted from the lighting element toward the transparent LCD panel and the products within the product storage device; wherein the lighting element is attached to a surface of the LCD panel and configured to emit light in a direction away from the LCD panel and toward the products within the product storage device; wherein the light guide is configured to cause the light emitted by the lighting element to be reflected back toward the LCD panel and through the LCD panel.