Patent ID: 6964321
Filing Date: 2005-11-15
Classification: E04H

Abstract:
1. The method for presenting merchandise having given trade dress at an outdoor paved surface, comprising the steps of: defining a retailing geometric boundary at said paved surface; providing a plurality of anchors about said boundary, each extending below said surface and mutually spaced apart to establish bay distances, each said anchor having a vertically disposed sleeve having a support distance located below said paved surface; providing a plurality of first poles, each having an insertion end configured for slideable insertion to the extent of said support distance within a said sleeve and extensible, when inserted within a said sleeve, an overhead signage sight height from said surface to a top; positioning said first poles within said anchor sleeves to define a retail floor pattern having an entrance region and a shopper aisle extending therefrom to a shopper exit region; interconnecting a said pole top with a next adjacent said pole top with a horizontally disposed signage support to define a three-dimensional retailing region with a select number of merchandising bays extending between adjacent said poles from at least a portion of said geometric boundary to said shopper aisle; suspending merchandise information signage from said signage support at said boundary along said bays; said signage extending downwardly from said signage support within a shopper line of sight region to a lower border adjacent a bay access elevation above said surface; positioning said merchandise within said bay below said bay access elevation and locating said merchandise in correspondence with said merchandise information signage; and providing a cash/wrap region adjacent said shopper aisle.