Patent ID: 7165105
Filing Date: 2007-01-16
Classification: G06F,G06Q,H04L,Y10S

Abstract:
1. A method for logical view visualization of user behavior in a networked computer environment, wherein the networked computer environment includes resources, pages and sites and the user behavior includes requesting resources, viewing pages and visiting sites, comprising the steps of: collecting raw data reflecting user behavior; refining the raw data into page views and visit data for storing in a data mart; clustering pages to define super pages and storing page to super page mappings reflecting the relationship between pages and super pages in the data mart; applying an automated clustering means to the page view, visit and super page data in the data mart to discover clusters of visits to define super visits having visit behavior characteristics; and scoring the visit data stored in the data mart against the super visit clusters to classify visits into super visits according to visit behavior characteristics.