Patent ID: 8719865
Filing Date: 2014-05-06
Classification: G06F,G11B

Abstract:
1. A computer-implemented method, comprising: receiving, from a plurality of advertisers and by a data processing apparatus, a plurality of bids corresponding to video advertisements that are available for insertion into a video, each of the plurality of bids corresponding to a respective video advertisement, and the bids being values with which advertisements are selected for insertion into the video; for each video advertisement: selecting, by a data processing apparatus, one or more video advertisements for insertion into the video, each of the one or more video advertisements being selected based on the modified bid corresponding to the video advertisement; and for each of the selected one or more video advertisements, computing a price to charge the advertiser for insertion of the selected video advertisement into the video, the price being computed based at least in part on the modified bid corresponding to the selected video advertisement and an actual viewing duration for the selected video advertisement inserted into the video, the price being charged in response to the actual viewing duration meeting at least the specified threshold for the advertisement.