Patent ID: 8243636
Filing Date: 2012-08-14
Classification: H04L,H04W

Abstract:
1. A computer implemented method comprising: receiving, by a processor, a message sent through a data communications network, the message including transmission data identifying a recipient destinations of the message and a message body identifying content thereof which is specified by a sending party, the message further being associated with a tag, wherein the tag is not directly related to the content of the message; identifying, by the processor, a recipient of the message on the basis of the transmission data for message modification; reviewing, by the processor, a schedule identifying entertainment activities, wherein the schedule is accessed from an electronically available entertainment listing; selecting, by the processor, in response to receiving the message, data in accordance with an entertainment activity that overlaps, at least in part, with a time of transmission or reception of the message an advertisement corresponding to the tag, provided the recipient of the message has not opted out from receiving advertisements corresponding to the tag; creating, by the processor, a modified message including the data selected in accordance with an entertainment activity that overlaps, at least in part, with a time of transmission or reception of the message; and