Patent ID: 8700452
Filing Date: 2014-04-15
Classification: G06Q

Abstract:
1. A computer-implemented method, comprising: receiving, at one or more processors, through a user interface a request from an advertiser requesting advertising placements by an advertising service, the advertising placements to be billed on a cost-per-conversion pricing model; determining, by the one or more processors, from quality data related to the advertiser that the advertiser qualifies for billing on a cost-per-conversion pricing model; providing, by the one or more processors, advertising of the advertiser to a publisher; billing, by the one or more processors, the advertiser on a cost-per-conversion pricing model in accordance with the request of the advertiser; and monitoring, by the one or more processors, stability data related to the advertiser while billing the advertiser on the cost-per-conversion pricing model and, when a first stability index derived from the stability data falls below an exit threshold, automatically switching billing for the advertising placements from the cost-per-conversion pricing model to an alternative pricing model.