Patent ID: 8019650
Filing Date: 2011-09-13
Classification: G06Q

Abstract:
1. A computer-implemented method for producing an item comparison, comprising: recording data reflecting items that previously have been presented to a user as being comparable items; receiving a request from the user for an item comparison for an item of interest selected by the user; determining, based on the recorded data, one or more items that previously have been presented to the user that are comparable to the item of interest; and producing an item comparison that compares a plurality of items, including the item of interest and at least some of the determined one or more comparable items that previously have been presented to the user, said item comparison comprising a comparison table in which each of a plurality of rows or columns corresponds to a respective attribute shared by the plurality of items, said comparison table providing an attribute-by-attribute comparison of the plurality of items; said method performed by a computing system that comprises one or more computers.