Patent ID: 9094718
Filing Date: 2015-07-28
Classification: G11B,H04N

Abstract:
1. A method comprising: at a multimedia device, storing information that specifies one or more specified brands and/or one or more specified advertisers; based on inspecting captioning data that accompanies multimedia content, locating within the captioning data one or more words known to occur in advertisements that are associated with at least one of the one or more specified brands and/or the one or more specified advertisers; based at least partially on locating the one or more words in the captioning data, automatically identifying in the multimedia content, by the multimedia device, an advertisement that is associated with at least one of the one or more specified advertisers and/or at least one of the one or more specified brands; in response to identifying the advertisement, while playing the multimedia content at the multimedia device, performing at least one of: