Patent ID: 8527333
Filing Date: 2013-09-03
Classification: G06Q

Abstract:
1. A method of displaying information to users comprising: receiving, via a network, a bid from each bidder among a plurality of bidders, where a bid comprises content to be displayed to a user, a price to be paid by the bidder when the content is accepted by a user, and a search term; designating a bid among the plurality of the bids; receiving, via a network, a request for information from a user and a search term; selecting, with a processor, a bid based on a comparison of the request's search term with the bid's search term, and further based on a quality component and a price component, wherein the quality component is based on an estimate of the user's interest in the bid's content, wherein the price component of the bids that are not designated is based on the bid's price, and wherein the price component of the designated bid is based on the highest price associated with the plurality of bids; and displaying, on an electronic display, the selected bid's content to a user.