Patent ID: 7234155
Filing Date: 2007-06-19
Classification: G06Q,H04L,H04N

Abstract:
1. A broadcast network end viewer terminal, comprising: a tuner configured to tune to any one of multiple broadcast video programming reception channels to receive, via a broadcast network, (i) broadcast video programming scheduled on the one of the multiple reception channels to which the tuner is tuned and (ii) commerce related information associated with multiple products; a processor configured to execute a first application to thereby direct a simultaneous display of a list of the multiple products associated with the received commerce related information with a display of the scheduled broadcast video programming; a display screen configured to display the scheduled broadcast video programming and, in accordance with the directive, to simultaneously display the list of the multiple products; and a controller operable by the end viewer to select one of the products in the displayed list of products for purchase; wherein, based on the end viewer selection of the one product for purchase, the processor is further configured to (i) determine, based on the received product related information, if product configuration data is required for the one product selected for purchase, and (ii) if product configuration data is determined to be required, execute a second application to thereby direct a simultaneous display of a request for product configuration data for the one product selected for purchase with the display of the scheduled broadcast video programming, and the display screen is further configured, in accordance with this directive, to simultaneously display the request for product configuration data with the display of the scheduled broadcast video programming.