Patent ID: 9058340
Filing Date: 2015-06-16
Classification: G06F,G06Q,H04L

Abstract:
1. A computer-implemented method for enabling content providers to provide targeted content to users, the method comprising: accessing a first mapping that maps specific subscriber computing device IDs to corresponding segments, said subscriber computing device IDs associated with particular network users, said first mapping generated using user-specific data associated with said network users; accessing a second mapping that maps segments to corresponding geographic regions, said second mapping generated using aggregated data associated with residents of said regions; and providing a query interface that provides functionality for retrieving segment data associated with particular subscriber computing device IDs, said query interface configured to receive, from a content provider, a request that specifies a subscriber computing device ID and to respond to the request by a process that comprises: said method performed by a computing system that is programmed to perform the method, said computing system comprising one or more computing devices.