Patent ID: 8700024
Filing Date: 2014-04-15
Classification: G06Q,H04L,H04M,H04W

Abstract:
1. A method for providing enhanced commercial activities to a mobile device user, said method comprising the steps of: providing a user with an application for use in conducting commercial transactions through a mobile wireless device, said application configured to display at least a first advertisement related to at least one commercial product; receiving an incoming communication from said wireless device, via said application, at an enhanced services platform of a directory assistance center, wherein information about said at least first advertisement and said at least one commercial product is processed by said enhanced services platform; retrieving stored account information associated with said user; retrieving options related to said commercial product and providing said user with said options relating to said commercial product; and based on said commercial product and based on said retrieved stored account information associated with said user, selecting at least one second advertisement for display on said user's device via said application, said at least one second advertisement being related to said commercial product, wherein said at least one second-advertisement for display on said user's device is displayed on a skin advertising space of said application on a display on said mobile device.