Patent ID: 8065703
Filing Date: 2011-11-22
Classification: G06Q,H04H,H04L,H04N

Abstract:
1. A method for use in connection with delivering selected assets from collections of available assets to users of a broadcast network, said broadcast network primarily involving synchronized distribution of broadcast content to multiple users, said method comprising the steps of: providing, at customer premises equipment devices of users of said broadcast network, a first collection of available assets, wherein said first collection of available assets is transmitted to said customer premises equipment devices in synchronization with a first delivery opportunity associated with a first program selected by a respective one of said users, and a second collection of available assets, wherein said second collection of available assets is transmitted to said customer premises equipment devices in synchronization with a second delivery opportunity associated with said first program selected by said respective one of said users, wherein an asset of said first collection can be selected independent of a selection of an asset of said second collection; first operating a first one of said customer premises equipment devices to make a selection of at least a first selected asset of said first collection of available assets and at least a second selected asset of said second collection of available assets for delivery to a user and to play said first and second selected assets, in connection with said respective first and second delivery opportunities associated with said first program, said selection based at least in part on information inferred by said first customer premises equipment device so as to distinguish between different users of said first customer premises equipment device based on events at said first customer premises equipment device monitored over time; and second operating said first one of said customer premises equipment devices to monitor asset selections and to report, to a monitoring system associated with said network, delivery of at least said first selected asset of said first collection of available assets and at least said second selected asset of said second collection of available assets such that the monitoring system receives information indicating delivery of said first and second selected assets to an appropriate one of said different users, wherein reports from customer premises equipment devices indicate an accuracy in matching said first or second selected assets to users such that instances where said first or second selected assets were played to inappropriate users are accounted for in measuring targeted audiences for said first or second selected assets.