Patent ID: 6496804
Filing Date: 2002-12-17
Classification: G06Q

Abstract:
A computer-implemented method of identifying desirable customers for targeted advertising or marketing, comprising the steps of:applying a removable mailing label, bearing a name and address for identifying a subscriber, to a subscription periodical publication delivered to the said subscriber; providing a customer benefit program activated by removing said removable mailing label from said publication and applying said removable mailing label to a customer benefit redemption form; creating a computer database record containing information identifying a subscriber, who participates in said customer benefit program by removing said label from said publication and applying said removable mailing label to a customer benefit redemption form and submitting the customer benefit redemption form to a redemption agent; compiling a computer database comprising records of said persons who participate in said customer benefit program, and also containing records identifying a product whose sale is promoted by said customer benefit program, from one or more of said records.