Patent ID: 8204783
Filing Date: 2012-06-19
Classification: G06Q,H04L

Abstract:
1. A method of directing electronic advertisements, the method comprising: (a) for each of a multitude of different electronic visitors to a first media property, responsive to receiving information about at least one of a plurality of profile attributes possibly applicable to the visitor, automatically electronically authorizing a third-party second media property to allow display, to the electronic visitor when the visitor visits the second media property at a time after the visitor visits the first media property, of an advertisement correlated with the profile-attribute information received about the visitor, subject to a visitor-specific condition for display of the advertisement; and (b) automatically electronically authorizing a third-party third media property, for the electronic visitor to the first media property, to allow display, to the electronic visitor when the visitor visits the third media property at a time after the visitor visits the first media property, of an advertisement correlated with the profile-attribute information received about the visitor, for a price charged by the third media property that is less than a profile-attribute-dependent price that an advertiser is willing to pay for display of the advertisement.