Patent ID: 6708156
Filing Date: 2004-03-16
Classification: G06Q

Abstract:
A system for facilitating modeling of market sales volume comprising:a server including a database having a number of client files, wherein each client file is an organized client data file including a number of linked web pages which are downloadable and displayable to a client program at a remote client having a graphical user interface; an input device coupled to the remote client and on-line to the server; at least one web page including a data field for entering a parameter for an analysis of a client file; and software means operable on the server and the client program at the remote client for projecting penetration of products or merchandise at a predetermined number of weeks, W, since a launch of a product, based on weekly data of initial purchases from a launch of a product according to a method, the method comprising: generating a curve from weekly sales data wherein the curve plots a set of weekly sales data versus number of weeks from the launch of the product; retrieving a component of the curve (B) representing a degree of belly of the curve; retrieving a component from the curve representing a slope (S); and performing a calculation to produce a predicted or continued market penetration value using the B component and the slope component in a formula, wherein the formula is: Predicted=Exp(S)Ã—W(B).