Patent ID: 9147199
Filing Date: 2015-09-29
Classification: G06F,G06Q,H04L

Abstract:
1. A computer implemented method for determining whether a region of a web page is in view, comprising: receiving, at a client device, an advertisement for display within a region of a web page, the advertisement comprising a test feature within the region, the test feature having a first behavioral characteristic that has a first value that depends on rendering the test feature within a viewable portion of the web page in a browser window of the client device, the viewable portion comprising the region of the web page, wherein the first behavioral characteristic comprises a frame progression rate of the test feature; generating a control feature having a second behavioral characteristic that has a second value that depends on rendering the control feature outside of the viewable portion of the browser window; rendering the test feature and the viewable portion of the web page at the client device, the test feature rendered within the viewable portion; monitoring the first value of the first behavioral characteristic of the test feature by the client device responsive to rendering the test feature and the viewable portion of the web page at the client device; monitoring the second value of the second behavioral characteristic of the control feature by the client device responsive to monitoring the first value; and determining, by comparing the first value with the second value, that the region is within the viewable portion of the web page in the browser window.