Patent ID: 7784682
Filing Date: 2010-08-31
Classification: G06Q,G07F

Abstract:
1. A method of operating a promotional program for users of at least one automated teller machine (ATM) of a banking institution, wherein the method comprises: receiving a device from the user at the at least one ATM; determining, using a computer processor, whether the user is an existing customer or a potential customer of the banking institution, wherein the existing customer is a present account-holder with the banking institution and the potential customer is not a present account-holder with the banking institution: accessing, using a computer processor, an existing customer transaction history if the user is an existing customer, wherein the existing customer interaction history comprises the user's: (1) transaction history with the at least one ATM of the banking institution, (2) transaction history with the banking institution, and (3) transaction history with third parties; accessing, using a computer processor, a potential customer transaction history if the user is a potential customer, wherein the potential customer transaction history comprises the user's history of transactions with the at least one ATM of the banking institution, wherein the potential customer transaction history is identified by at least one identifier associated with the user; and dispensing an indicia redeemable for a prize, wherein the dispensing of the indicia is accomplished through the use of the at least one ATM,