Patent ID: 8554683
Filing Date: 2013-10-08
Classification: G06Q,H04L

Abstract:
1. A method for conducting a secure real-time auction for online display advertising in a computer system, comprising: an auctioneer establishing one or more different private keys, each different private key being used to communicate with a different bidder; the auctioneer receiving a request for an ad impression from a user browser; the auctioneer determining a reserve bid for the ad impression; the auctioneer determining one or more bidders to bid for the ad impression; the auctioneer determining a scale factor for the ad impression, the scale factor including a mechanism to obfuscate actual bid values before and during a real-time bidding process; the auctioneer sending a bidding package to the user browser, the bidding package including; based on the bidding package, the user browser: the auctioneer receiving a pixel call from the user browser with details regarding the winning bid.