Patent ID: 8335708
Filing Date: 2012-12-18
Classification: G06Q

Abstract:
1. A method, comprising: storing historical event information including details of one or more historical events, the one or more historical events including one or more actions that trigger a request to serve one or more advertisements, and the historical event information including one or more of a keyword, a channel, a time frame, a location, and a profile; generating an index utilizing the one or more of the keyword, the channel, the time frame, the location, and the profile of the one or more historical events; mapping information associated with a new campaign to the stored historical event information utilizing the index; and utilizing a processor, simulating a scenario based on the mapped information associated with the new campaign and the stored historical event information by applying the stored historical event information to the new campaign, utilizing the mapping facilitated by the index, for exposing a potential relevance of an advertisement of the new campaign to at least one of target users and competing advertisements.