Patent ID: 8788320
Filing Date: 2014-07-22
Classification: G06Q

Abstract:
1. A method in a computing device for generating advertisement sets for new release items having release dates, the method comprising: for each category of items of an item data store, generating one or more histograms at a plurality of deltas with respect to the release dates of the items, the one or more histograms measuring at least one of a number of clickthroughs or a number of conversions for the items in the category for each plurality of deltas; in response to inspecting the one or more histograms at each of the plurality of deltas, selecting a first delta in the plurality of deltas to be a start time of a new release advertising window for the category and selecting a second delta of the plurality of deltas to be an end time of the new release advertising window; setting the start time and the end time for the new release advertising window; identifying, by a processor, one or more new release items in the category from the item data store having release dates within the start time and the end time that have been set for the new release advertising window; obtaining one or more attributes for at least a portion of the new release items from the item data store, each of the new release items having at least one attribute including at least a category attribute indicating a category of the item; identifying, by a processor one or more new release item and keyword pairs, each respective new release item and keyword pair including a new release item and at least one keyword from within text of one of the obtained attributes of the respective new release item; generating, by a processor, advertisements from the attributes of the new release items for the items of the new release item and keyword pairs; creating, by a processor, advertisement sets for the new release item and keyword pairs that include the advertisement generated for the new release item of a respective release item and keyword pair and the keyword of the respective keyword item pair; and submitting the created advertisement set to an advertisement place service for placement.