Patent ID: 6578009
Filing Date: 2003-06-10
Classification: G06Q

Abstract:
A marketing strategy support system having a server apparatus and a plurality of client apparatuses which can be connected through a communication device to the server apparatus,said server apparatus comprising: a first file device for storing business customer sales information indicative of a sale Y1 of each business customer with regard to at least two proximate terms; a second file device for storing territory sales information indicative of total sales in each territory with regard to said terms; a third file device for storing own-product-business customer sale information indicative of a sale of one's own company's product to each business customer with regard to said terms; a first calculating device for calculating a deviation value A of the sale Y1 in each business customer, in which all business customers targeted for an analysis are used as a population, in accordance with the business customer sales information stored in said first file device; a second calculating device for calculating a change rate Y2 to a term of the total sales in each territory indicated by the territory sales information stored in said second file device as an index indicative of a growth of a total buying power in each territory, and also calculating a deviation value B of the change rate Y2 in each territory, in which all territories targeted for the analysis are used as a population; a third calculating device for calculating a sale X1 on an actually sold base corresponding to a sale of one's own company's product to each business customer in accordance with the own-product-business customer sale information stored in said third file device, and also calculating a deviation value C of the sale X1 in each business customer, in which said all business customers are used as a population; a fourth calculating device for calculating a change rate X2 to a term of the sale X1 as an index indicative of a growth of a selling power in each business customer, and also calculating a deviation value D of the change rate X2 in each business customer, in which said all business customers are used as a population; a fifth calculating device for calculating a PPM (Product Portfolio Management) parameter Y indicative of an attractiveness of each business customer as a weighted average of the deviation values A and B, and also calculating a PPM parameter X indicative of one's own company's strength of each business customer as a weighted average of said deviation values C and D; a fourth file device for storing the calculated PPM parameters Y and X in correlation with each business customer; and a server side modem for transmitting the PPM parameters Y and X stored in said fourth file device, through said communication device to said client apparatus, in response to a request from said client apparatus, and each of said client apparatuses comprising: a client side modem for obtaining the PPM parameters Y and X stored in said fourth file device through said communication device and said server side modem; a display device for displaying a scatter diagram in which the obtained PPM parameters Y and X are plotted on X-Y coordinates; and a judging device for judging, based on the obtained PPM parameters Y and X, whether or not one's own company's product is being sold to a given business customer at a predetermined proportion of the selling power of said given business customer.