Patent ID: 8312002
Filing Date: 2012-11-13
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method, comprising: obtaining search event data for a plurality of search events resulting in a referral to a particular document, wherein each of the plurality of search events comprises a submission of a search query to one of a plurality of search engines, a return of search results associated with the search query, and a selection of a search result associated with the particular document, and wherein the search event data comprises indications of a plurality of different search queries submitted to one or more of the plurality of search engines in the plurality of search events; identifying a particular search query from the plurality of different search queries submitted to one or more of the plurality of search engines in the search event data based on an analysis of a number of occurrences of the particular search query in the plurality of different search queries in the search event data; updating a set of keywords associated with the particular document to include the particular search query in response to determining that the particular search query is not substantially similar to the one or more keywords in the set of keywords; and selecting supplemental content for inclusion in the particular document based on the updated set of keywords.