Patent ID: 8041717
Filing Date: 2011-10-18
Classification: G06Q,Y10S

Abstract:
1. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with a webpage, the method comprising the steps of: receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier; receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including: determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics; associating the first advertisement with the webpage; and transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility.