Patent ID: 9083676
Filing Date: 2015-07-14
Classification: G06F,H04L

Abstract:
1. A method for reliably using ping to account for interactions with electronic content, the method comprising: receiving, at one or more servers, a request for a content item from a user device and selecting a content item in response to the request; determining, by the one or more servers, whether the user device is ping enabled; generating, by the one or more servers, a hyperlink for inclusion with the selected content item, the hyperlink having a target URL and a ping attribute, wherein at least one of the target URL and the ping attribute is based on a result of the determination whether the user device is ping enabled; distributing, by the one or more servers, the selected content item and the generated hyperlink to the user device; receiving, at the one or more servers, a ping request from the user device, wherein the ping request is received at the one or more servers in response to an interaction with the distributed content item if the user device is ping enabled, wherein the ping request includes the target URL and an identifier of the distributed content item; and accounting for the interaction with the distributed content item in response to receiving the ping request from the user device.