Patent ID: 7765142
Filing Date: 2010-07-27
Classification: G06Q

Abstract:
1. A method for a server to transmit broadcast programming multimedia content, by a broadcaster, comprising the steps of: using said server to start a bid cycle by providing a notification, via a first communication channel, of at least one available program for transmission over a broadcast channel; receiving at said server at least two bids above a minimum offer price from different parties for said at least one available program; aggregating, via a host within a broadcast system, all of said bids received to establish an aggregate bid value; comparing said aggregate bid value to a broadcaster determined threshold value; adjusting a length of the bid cycle and the threshold value in response to a response rate of bids such that time of the bid cycle is shortened and the threshold price is increased when said response rate is high and said bid cycle is lengthened and the threshold price is lowered when said response rate is low, ending said bid cycle and transmitting via said server said at least one available program to said different parties, with respective bids equal to or above said minimum offer price, if said aggregate bid value is at least equal to said threshold value; billing the parties for the program according to their respective bid price, if said bid price was equal to or above said minimum offer price; offering said at least one program to a non-bidding party at an average program bid price calculated from the aggregative bid value divided by the numbers of parties being billed in the previous step; transmitting said at least one program to said non-bidding party when said non-bidding party pays said average program bid price.