Patent ID: 7111235
Filing Date: 2006-09-19
Classification: G06F

Abstract:
1. A computer readable medium encoded with structured information for expressing specific business content, the structured information comprising: a plurality of categories, wherein each category represents an aspect of a particular business for which an instantiation of at least a portion of the structured information is applied; and a plurality of elements associated with at least a subset of the plurality of categories, wherein each element represents a sub-aspect of the particular business for which an instantiation of at least a portion of the structured information is applied, wherein the structured information is arranged hierarchically such that a particular business for which an instantiation of at least a portion of the structured information is applied is expressed hierarchically by applying an XSL transformation to the information of the XFDF format form such that the information pertinent to one particular business is stored in the instantiation of categories and elements pertinent to that one particular business in accordance with the XFDF and EPS format forms, wherein a portion of the structured information includes at least one element of at least one category that is flagged as representing voice portal content while another portion of the structured information includes at least one element of at least one category that is flagged as representing text for a wireless pocket pager advertisement, wherein the advertisement style is identified by a universal directory advertising code (UDAC) selectable from a plurality of predefined UDAC's, sub-UDAC's and combinations of UDACs.