Patent ID: 8781611
Filing Date: 2014-07-15
Classification: G06Q

Abstract:
1. A server system, comprising: a processor; and a storage device having instructions stored thereon executable by the processor to: obtain athletic performance information and selectively store that information in a plurality of athlete-user accounts, each athlete-user account being associated with a respective athlete competing in one or more athletic events; obtain a set of advertisement parameters which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts, the set of advertisement parameters including at least one performance parameter associated with a first time achievement; identify, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has attained the first time achievement; and direct the advertisement message to the target athlete-user account in response to the athlete attaining the first time achievement, the advertisement message including: an offer for a product or a service, and an indication of the first time achievement achieved by the athlete associated with the target athlete-user account.