Patent ID: 7882037
Filing Date: 2011-02-01
Classification: G06Q

Abstract:
1. A method of retailer electronic distribution (RED) of digital content for building a digital inventory of products offered by publishers to retailers to sell comprising: uploading content from publishers to a RED server to offer as products for retailers to sell; enrolling the content via the RED server by storing publisher marketing metadata comprising any merchandizing and product information that is to be offered to consumers via retailers; providing a catalog feed from the RED server to retailers comprising a list of the enrolled content; receiving at the RED server retailer selection of at least one item of content from the catalog feed; storing retailer information specific to that retailer via the RED server to facilitate rebranding the at least one item of content; and performing abstract fulfillment with respect to publishers by dynamically rebranding via the RED server the at least one item of content when selected by a consumer from that retailer using the retailer-specific information corresponding to that retailer, the publisher only having to unload the content for that product one time.