Patent ID: 9002774
Filing Date: 2015-04-07
Classification: G06Q

Abstract:
1. A computer-implemented method for forecasting a future value of a volume of impressions for an advertisement, the method comprising: generating a forecasting model comprising a seasonal function representing a seasonal variation and a trend function representing a trend, the seasonal function comprising seasonality coefficients and the trend function comprising trend coefficients; minimizing a cost function comprising an error between a first set of values and estimated values corresponding to the first set of values computed using the forecasting model; computing, with at least one processor, the seasonality coefficients and the trend coefficients; adjusting the seasonality coefficients based on historical values of the seasonality coefficients; adjusting the trend coefficients based on historical values of the trend coefficients; forecasting, with the at least one processor, the future value using the adjusted seasonality coefficients and the adjusted trend coefficients; and determining, based on the future value, at least one of the pricing, placement, or hardware or software capacity required to display the advertisement.