Patent ID: 8935797
Filing Date: 2015-01-13
Classification: G06F,G06Q,H04L

Abstract:
1. A computer implemented method comprising: generating, by a computer-based system configured for protecting consumer privacy, a first hash code; associating, by the computer-based system, the first hash code with a first user identification (ID), wherein the first user ID is associated with a consumer, wherein the consumer is associated with a transaction account code, transaction data, and demographic information, wherein the transaction account code comprises personally identifiable information (PII) and the first user ID comprises non-personally identifiable information (non-PII), and wherein the transaction data comprises financial transaction data associated with a transaction account of the first user; transmitting, by the computer-based system, the transaction data, the demographic information, the first user ID, and the first hash code to a first service; wherein the first service associates online data associated with a browsing history with the transaction data and demographic information, in response to the first hash code matching a second hash code, wherein the online data identifies an abandoned online cart of the consumer, wherein the second hash code is retrieved by the first service based on a second user ID associated with the online data, wherein the computer-based system does not have access to the online data, and wherein the first service does not have access to the transaction account code.