Patent ID: 8959563
Filing Date: 2015-02-17
Classification: H04N

Abstract:
1. A method of operating a content delivery network having a plurality of consumer premises equipment (CPE) associated therewith, said method comprising: establishing a plurality of at least partly different program streams for servicing at least some of said plurality of CPE; receiving a request for program delivery from at least one CPE of said network; maximizing viewing impressions for a target advertisement versus a most profitable delivery option for servicing said request by said at least one requesting CPE by evaluating at least two possible delivery options for servicing said request, said act of evaluating comprising an analysis of each of said at least two possible delivery options based at least in part on an impression count for said target advertisement and at least one profit or revenue consideration relating to said network; and performing one of said at least two possible delivery options in order to service said request; wherein said at least two possible options comprise: (i) creating a new program stream for servicing said request, and causing said at least one requesting CPE to tune thereto; or (ii) causing said at least one requesting CPE to tune to a pre-existing program stream by migrating said requesting CPE from a first program stream having content which is logically correlated to a demographic associated with said at least one requesting CPE to a second program stream less logically correlated to said demographic than said first program stream.