Patent ID: 8189231
Filing Date: 2012-05-29
Classification: G06F,G06T

Abstract:
1. A computer-implemented method for evaluating an advertisement, the method comprising: receiving an electronic file comprising an advertisement; identifying attributes of the received advertisement; receiving one or more ad space parameters associated with a printed publication; receiving an evaluation specification that defines a maximum acceptable variance between the ad space parameters and the attributes; automatically comparing one or more of the attributes of the advertisement with the one or more ad space parameters and the received evaluation specification; automatically generating results based on the comparison of the one or more attributes of the advertisement with the one or more ad space parameters; automatically determining to accept the advertisement for publication based on the generated results being within the received evaluation specification; automatically determining not to accept the advertisement for publication based on the generated results being outside the received evaluation specification; and automatically altering at least one of the one or more attributes of an unaccepted advertisement such that the attributes satisfy the ad space parameters.