Patent ID: 9037501
Filing Date: 2015-05-19
Classification: G06Q

Abstract:
1. A non-transitory computer-readable medium storing a program executable in a computing device, the program comprising: code that identifies a collection of alternative shopping options based upon a subject matter of at least one network page to be presented to a user, the at least one network page being generated by a first network site, and wherein at least one of the alternative shopping options comprises a purchase opportunity associated with a second network site; code that determines a plurality of estimates of benefit with respect to the first network site based at least in part on a probability that a respective one of the alternative shopping options will be selected by the user and a profitability of the respective one of the alternative shopping options; code that determines a subset of the alternative shopping options to be included in the at least one network page based at least upon the plurality of estimates of benefit, wherein at least one of the alternative shopping options in the subset comprises a purchase opportunity to be consummated through the second network site; and code that includes the subset of the alternative shopping options in the at least one network page.