Patent ID: 7389239
Filing Date: 2008-06-17
Classification: G06Q

Abstract:
1. A computer-readable medium having a program for use with a computer for managing marketing of a plurality of intellectual property rights assets, the program comprising: logic for receiving intellectual property rights asset protection data, wherein the intellectual property rights asset protection data includes protection data corresponding to a plurality of intellectual property rights assets, wherein each intellectual property rights asset is defined and maintained as an asset by the existence of legally-enforceable intellectual property protection rights pertaining to that intellectual property rights asset; logic for storing the intellectual property rights asset protection data in an intellectual property rights asset protection database including a plurality of intellectual property rights asset protection data records, wherein at least one intellectual property rights asset protection data record corresponds to at least one intellectual property rights asset; logic for determining a market value for the at least one intellectual property rights asset; and logic for generating a marketing project plan with a schedule of marketing tasks for the at least one intellectual property rights asset based on both a template plan and on the determined market value.