Patent ID: 7761464
Filing Date: 2010-07-20
Classification: G06F

Abstract:
1. A system that facilitates varying search results, comprising: a computer executable interface component that receives a query from a device employed by a first user at a physical location; a computer executable result diversification component that modifies a diversity represented by a set of search results obtained by a search engine in response to the query based at least in part upon one or more of a plurality of dimensions of diversity such that at least a predetermined number of results for one or more categories associated with each of the one or more of the plurality of dimensions of diversity are included in the result set, wherein: a computer executable personalization component that generates, from the first set of search results, a set of search results personalized to the first user comprising results relating to one or more of the dimensions of diversity determined to be meaningful to the first user based at least in part on content previously encountered by the first user, the personalization component further employing the device from which the query is received to generate the set of search results personalized to the first user; and a processor configured to execute the computer executable components.