Patent ID: 9135640
Filing Date: 2015-09-15
Classification: G06Q

Abstract:
1. A computer-implemented method comprising: receiving, from a user, a request for content; identifying content sources eligible to satisfy the request; determining index values for the content sources, each index value being an indication of an extent to which content provided by a content source has been delivered; determining that a content source may be selected to deliver content by determining that an index value for the content source is between first and second thresholds, the first threshold distinguishing between content sources that must be selected based on prior delivered content and content sources that may be selected based on prior delivered content, and the second threshold distinguishing between content sources that may be selected based on prior delivered content and content sources that may not be selected based on prior delivered content; assigning a relative value to the request for the content source based on at least one characteristic of the request, wherein the relative value is based on a historical rate of conversion of content from the content source and an average economic value to the content source realized by selection of content from the content source; selecting the content source when the relative value of the request for the content source is greater than a point on a threshold value function, the point corresponding to an intersection of an index value for the selected content source and the threshold value function; and transmitting an indication of a selected content source.