Patent ID: 8997142
Filing Date: 2015-03-31
Classification: H04N

Abstract:
1. A method of inserting local ad assets within an ad avail in a video stream at a client device, the method comprising the steps of: (a) receiving a plurality of ad assets at the client device; (b) receiving at the client device a list of groups to which the client device is assigned; (c) receiving at the client device a decision matrix including an ordered list of decisions, each decision setting forth identification of a group and representing an ad asset, the ad assets periodically ranked for each group in the list of groups in the decision matrix; (d) receiving the video stream; (e) determining a splice-coming point in the video stream in advance of a coming ad avail in the video stream; (f) selecting an ad asset from the decision matrix received in said step (c), the selection including the steps of: (g) splicing the selected ad asset in the ad avail of the video stream.