Patent ID: 8051455
Filing Date: 2011-11-01
Classification: G06Q,H04N

Abstract:
1. In a television network having a television distribution system and a backchannel communication path, a system for receiving a response from a consumer to content viewed by the consumer on a television and for providing an Internet-based deliverable to the consumer as a result of said response, comprising: a token registry configured to: a token encoder in communication with the token registry, the token encoder configured to insert the token into the television content at multiple times over the duration of the television content for delivery over a television distribution system in a television network, wherein each instance of the token inserted into the television content is accompanied by data identifying a temporal location of that instance of the token within the television content; a video receiving device associated with the consumer configured to: a data collector, coupled to the video receiving device via the backchannel communication path and to the token registry, configured to receive the consumer response data signal, and to forward the signal to the token registry; and a consumer portal in communication with the token registry configured to provide the at least one Internet-based deliverable associated with the token-encoded television content to the consumer over the Internet subsequent to receipt of the consumer response data signal by the token registry; wherein the token registry is further configured to provide the token owner with data indicative of consumer response activity to the token registered to the token owner based at least in part on the consumer response data signal, wherein the data indicative of the consumer response activity comprises data indicative of the temporal location of the token that was last received by the video receiving device before receipt of the command signal from the consumer.