Patent ID: 8601093
Filing Date: 2013-12-03
Classification: G06F

Abstract:
1. A web pages selection system for web pages selection mechanism comprising: a processor; a pattern recognition unit which analyzes a plurality of network requests to access a content having a plurality of landing pages and identifies a plurality of repeated patterns of characterizing features therein, said plurality of network requests are received from a plurality of browsers installed in a plurality of user terminals; a calculation unit which uses said processor to compute, for each said repeated pattern, a plurality of statistic features; and a rule constructing unit which defines a web pages selection rule for each of at least some of said plurality of repeated patterns, said web pages selection rule comprises at least one criterion for matching with characterizing features associated with at least one additional network request and a target web pages selection distribution set according to respective said plurality of statistic features, said target web pages selection distribution is set for distributing traffic derived from said at least one additional network request among said plurality of landing pages; a redirection engine which matches said web pages selection rule to said at least one additional network request according to respective said at least one criterion and automatically redirects a browser of another user terminal from which said at least one additional network request is received to one of said plurality of landing pages according to respective said target web pages selection distribution of said matched web pages selection rule; wherein the plurality of landing pages comprise campaign landing web pages comprising promotional content of a campaign; wherein said plurality of statistic features comprise a plurality of probabilities, each said probability is a probability of a rate of occurrence of desired user actions responsive to selection of a specific web page; wherein the target web pages selection distribution is defined based on the plurality of probabilities.