Patent ID: 6601041
Filing Date: 2003-07-29
Classification: G06Q

Abstract:
A method of operating a computerized system that targets advertisements to users of a communications network, comprising:defining advertising campaigns and defining advertisements to be displayed to users of the communications network in accordance with the advertising campaigns and targeting criteria associated therewith; defining an advertising sequence which requires that a series of said advertisements be displayed to a user in a sequential order; receiving requests for advertisements from applications running on the communications network; in response to a request for an advertisement, selecting an advertisement from said advertisements in accordance with an advertisement selection process and providing an identification of the selected advertisement to the requesting application, wherein the advertising selection process selects the advertisement based on a prioritized collection of said advertisements; determining whether the selected advertisement is part of said advertising sequence; if the selected advertisement is part of said advertising sequence, modifying the advertisement selection process such that a next advertisement in the advertising sequence is selected in response to a next request for an advertisement in connection with a same user to which the previously selected advertisement in the advertising sequence was provided.