Patent ID: 8898698
Filing Date: 2014-11-25
Classification: G06Q,H04N

Abstract:
1. A computer-executed method for sending messages to authors of social media content items, comprising: identifying a plurality of candidate social media content items broadcasted by a social media source; identifying a plurality of media events from a time-based media source, the time-based media source independent from the social media source, and the media events including a television media event and an advertisement media event; for each of the candidate social media content items, determining, using a computer processor, a confidence score indicative of a probability that the candidate social media content item is relevant to the television media event; aligning a subset of the candidate social media content items with the television media event based on the confidence scores; forming a population of authors comprising authors of the subset of the candidate social media content items; determining that the advertisement media event has aired during an airing of the television media event; and responsive to the airing of the advertisement media event, sending the population of authors a message.