Patent ID: 6282567
Filing Date: 2001-08-28
Classification: G06F,G06Q,Y10S

Abstract:
A method for performing enhanced marketing operations upon the Internet, the method comprising:downloading, across the Internet, an application program and an application program add-on from a company web server to each of a plurality of client web servers;installing the application program upon each of the plurality of client web servers;for each application program installed, installing the application program add-on upon the corresponding client web server;downloading marketing content from the company web server to each of the plurality of client web servers across the Internet, wherein the marketing content includes a search term and a link to a corresponding web site;upon each of the plurality of client web servers, creating at least one search engine content page that includes the search term and the link to the corresponding web site; andsending a request to a search engine to spider the plurality of search engine content pages residing on the plurality of client web servers so that a search performed on the search engine site for the search term will return the link to the corresponding web site.