Patent ID: 7661116
Filing Date: 2010-02-09
Classification: G06Q,H04H,H04N

Abstract:
1. A computer-implemented method of displaying advertisements to viewers via a display device in order to increase value received over time from advertisers for display of the advertisements, the method comprising: receiving, for each of multiple advertisements, instructions from an advertiser regarding display of an advertisement, ascertaining, at or just prior to the time of an advertisement display opportunity, a number of viewers in a vicinity of the display device and a distinctive characteristic of at least one of the viewers, wherein the distinctive characteristic is ascertained without requiring action by the at least one viewer; selecting, at or just prior to the time of the advertisement display opportunity, one of the multiple advertisements to display, wherein the selection is made based on the received instructions and the ascertained distinctive characteristic of the at least one viewer; displaying, via the display device, the selected advertisement to the number of viewers, including the at least one viewer; recording an indication that the displayed advertisement was displayed to the number of viewers; and receiving the value from the advertiser based on the recorded indication regarding the number of viewers and the ascertained distinctive characteristic of the at least one viewer.