Patent ID: 8996395
Filing Date: 2015-03-31
Classification: G06Q

Abstract:
1. A system comprising: a first subsystem comprising a first storage and at least a first machine connected to a telephone system of a business, the first machine generating a plurality of call events from telephone communications between representatives of the business and a plurality of external entities and storing the plurality of call events to the first storage, each call event of the plurality of call events comprising data about at least one of an inbound call or an outbound call between the business and a user; a second subsystem operating independent of the first subsystem, the second subsystem comprising a second storage operated independent of the first storage and at least a second machine connected to computer systems of the business representatives, the second machine generating a plurality of business events from activity performed by the business representatives and storing the plurality of business events to the second storage separate from the plurality of call events, each business event of the plurality of business events comprising data identifying an activity performed by a representative of the business in association with a user; and a data intelligence extraction subsystem comprising a third storage and at least a third machine with a processor and operating by execution of the processor to (i) aggregate the plurality of call events from the first storage and the plurality of business events from the second storage to the third storage, (ii) match a first business event from the plurality of business events comprising first data directed to a particular user with a first call event from the plurality of call events comprising unique second data identifying an activity that a business representative performs in association with the particular user, and (iii) compile a data asset for the particular user by appending the first data from the first business event and the second data from the first call event, wherein the data intelligence extraction subsystem tracks a cradle-to-grave engagement between the business and the particular user by further appending to the data asset unique third data from any of a second call event and a second business event subsequently generated by the respective first or second subsystem as a result of a subsequent interaction between the business and the particular user.