Patent ID: 7908165
Filing Date: 2011-03-15
Classification: G06Q,G06T

Abstract:
1. A method of generating performance curves for enabling user customized marketing communications proficiency and performance optimization, comprising: collecting and storing historical vehicle data and response data relating to a marketing plan in a database; normalizing said data to a standardized schema using a predictive analytics and forecasting engine; performing non-linear polynomial regression analysis on the normalized data for generating a plurality of curves using said predictive analytics and forecasting engine; displaying said plurality of curves to said user using at least one server computer and one user computer in communication with said predictive analytics and forecasting engine; and creating a Vehicle Cast category for each distinct type of vehicle instance, creating a Default Classification category for each class of vehicle, and generating said plurality of curves for each said category resulting in Vehicle Cast curves and respective Default Classification curves representing performance of each said vehicle and Vehicle Cast category, wherein each of said plurality of curves is virtualized so as to be independent of any instances of said historical vehicle data and response data.