Patent ID: 7610597
Filing Date: 2009-10-27
Classification: G06Q,H04N

Abstract:
1. A method for providing spot content, the method comprising the steps of: providing a media stream interspersed with spot markers to processors for a plurality of users, each spot marker indicating a type of spot content for insertion at a position of said spot marker; producing a user profile at each of said processors, each of said user profiles having one or more parameters associated with a user of the processor, each said parameter having a value; providing a stream of spot contents to said processors, each spot content having an associated frame which indicates a type of said spot content and includes at least one of said parameters and a value thereof; at each said processor, selecting ones of said spot contents which have values for one or more of said spot content frame parameters which match values for one or more of the corresponding parameters of said user profile associated with the processor; and generating at each said processor a user information stream comprising said media stream with said selected spot contents having a type matching said type indicated by said spot marker inserted at positions of said spot markers, wherein: said media stream comprises a plurality of media units each corresponding to one of said spot markers, each spot marker includes a categorization of the corresponding one of said media units, and the method further comprises selecting a spot content for each spot marker based on the categorization of the spot marker, and generating the user information stream comprises inserting the selected spot content into the media stream at the position of the spot marker, and retaining the corresponding media unit in the media stream.