Patent ID: 8683537
Filing Date: 2014-03-25
Classification: G06T,H04N

Abstract:
1. A non-transitory computer-readable storage medium, comprising computer instructions, which, responsive to being executed by a processor, cause the processor to perform operations comprising: altering media content in an internet protocol television network by providing a watermark in the media content, wherein the watermark comprises an embedded link to additional media content, and wherein the watermark comprises first altered media content; invoking an editor to associate the watermark with a first metadata pointer that points to the additional media content according to the embedded link; receiving a user selection of the watermark in the first altered media content; accessing according to the first metadata pointer the additional media content from a computer having access to the internet protocol television network responsive to the user selection of the watermark, wherein the additional media content replaces portions of the first altered media content to form second altered media content which includes portions of the first altered media content and the additional media content; storing the second altered media content; creating a second metadata pointer that points to the second altered media content; and sending a library comprising the first and second metadata pointers to a server for use in presentation of a media on demand option for access to the additional media content and the second altered media content by a user device having access to the internet protocol television network, wherein a selection of the watermark in the first altered media content by the user device invokes access to the additional media content and the second altered media content via the library.