Patent ID: 7822631
Filing Date: 2010-10-26
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method for an electronic marketplace to select customer-supplied item reviews for presentation to other customers based on automatically assessed quality of the item reviews, the assessed quality of an item review being based at least in part on automatically calculated trust scores of customers associated with the item review, the method comprising: tracking activities of customers of the electronic marketplace in performing multiple types of interactions with the electronic marketplace, the tracking being performed by one or more programmed computing systems of the electronic marketplace; for each of the customers, automatically calculating a trust score for the customer based at least in part on the tracked activities of the customer, the calculated trust score for a customer reflecting a level of trust granted by the electronic marketplace regarding future activities of the customer, the automatic calculating of the trust score for the customer being performed by the one or more programmed computing systems; receiving multiple textual item reviews that are each supplied by one of the customers and that are each related to one of multiple items provided by the electronic marketplace to customers; and for each of the item reviews, using the item review by,