Patent ID: 8311996
Filing Date: 2012-11-13
Classification: G06F,G06Q

Abstract:
1. A method comprising: accessing a knowledge base including a plurality of prior search queries for a search engine and corresponding prior search results provided by the search engine; identifying, from the plurality of prior search queries, a plurality of underserved search queries, wherein each of the underserved search queries comprises a search query pattern having a below threshold number of search results; aggregating the plurality of underserved search queries into a for-sale taxonomy category and at least one other taxonomy category, the for-sale taxonomy category including individual underserved search queries that search for items for purchase or sale; selecting a first content creator to generate first targeted content based on attributes of the for-sale taxonomy category, wherein: selecting a second content creator to create second targeted content for the at least one other taxonomy category, the second content creator being selected using a first-come first-served process.