Patent ID: 7848499
Filing Date: 2010-12-07
Classification: G06Q,H04M

Abstract:
1. A method of advertising a plurality of similar products, using a computer system linked to a telephone system comprising: (a) assigning to each of a plurality of advertising media elements, said media elements advertising a first product or service, a respective associated telephone number; (b) assigning the answering of said telephone numbers to a sales person or persons, or an automated answering system; (c) communicating, to a computer based telephone services providing system, said assignment of said telephone numbers to said sales person or persons; (d) imprinting, audibly mentioning or otherwise communicating each respective associated telephone number in the respective advertising media element to which it is assigned; (e) placing said advertising media elements; (f) recording in a computer database, as response information, information relating to calls placed, in response to each of said advertising media elements, to said telephone numbers; (g) assigning a lifetime to each media elements; (h) recycling, and storing said lifetime using a computer database, said associated numbers at the end of said assigned lifetime; (i) repeating steps (a) through (e), inclusive, for a similar second product or (j) using a computer to analyze and correlate said response information for said first product or service, and said second product or service to determine effectiveness of said advertising media elements; and (h) using a computer to correlate the results of said analyzing to determine the effectiveness of said advertising media elements.