Patent ID: 9071886
Filing Date: 2015-06-30
Classification: G06Q,H04N

Abstract:
1. A method implemented using a programmed hardware computer system, the method comprising: (a) using the computer system, selecting, based at least in part on a display type, a user profile from among a set of user profiles that are associated with respective devices of a set of two or more online devices associated with one another based on proxy location, which set includes a content-selecting device, wherein the selected user profile is not associated with the content-selecting device; (b) using the computer system, causing a television advertisement to be (i) selected, based on the selected user profile, and (ii) directed to a content-receiving device; (c) wherein the display type of part (a) is the display type of a display used to present the television advertisement in combination with media content selected by the content-selecting device and received by the content-receiving device; and (d) wherein the device association based on proxy location of part (a) is indicated by stored electronic indicia generated as a result of one or more online devices of the set being estimated to have been at a location shared with the content-selecting device; and (e) using the computer system, inferring the suitability of the display for viewing by multiple viewers based on screen resolution of the display or if the received media content.