Patent ID: 8819726
Filing Date: 2014-08-26
Classification: H04N

Abstract:
1. An apparatus for providing advertising information relating to a media program, the apparatus comprising: at least one communication interface; a memory configured to store processor-executable instructions; and at least one processing unit communicatively coupled to the memory and the at least one communication interface, wherein upon execution of the processor-executable instructions, the at least one processing unit is configured to: wherein the ad programming signal transmitted from the at least one processing unit to the second user viewing device represents an interactive advertisement, and wherein, responsive to receiving the signal, the second user viewing device is configured to present the at least one first advertisement as an interactive advertisement; wherein the at least one processing circuit is further configured to receive data from the second user viewing device relating to the interaction of a user of the second user viewing device with the interactive advertisement; and wherein the interaction of the user with the interactive advertisement is a single tap or click, and wherein the at least one processing unit is configured to: