Patent ID: 9043828
Filing Date: 2015-05-26
Classification: G06Q,H04N

Abstract:
1. A method comprising: selecting, from a buffer, a first frame of a video content item; selecting a region of interest of the video content item visible in the first frame; identifying a first image in the region of interest; using object recognition techniques to match, by a computer, the first image received in a request for an advertisement with a second stored image, the second stored image being directly associated with one or more sponsored-content items; selecting, by the computer, a sponsored-content item from the one or more sponsored-content items to be presented based on an association between the second stored image and the sponsored-content item; selecting, based on a dynamic sampling rate that depends on a number of frames in the buffer, a second frame of the video content item; comparing the second frame of the video content item with the first frame of the video content item to determine whether the first and second frames are statistically similar; and upon determining that the first and second frames are statistically similar, associating the first image from the first frame with the second frame and selecting an advertisement based on the first image from the first frame.