Patent ID: 8769402
Filing Date: 2014-07-01
Classification: G06F,G06Q,H04L

Abstract:
1. A method for optimising the placement of at least two advertisements on a screen managed by a display system, said method comprising: displaying a web browser on the screen; receiving an instruction to load a website; sending a website request packet of data to a publisher of the website; receiving, in packet form, website instruction data, the website instruction data including: generating a single request packet comprising at least two of the advertisement requests, each advertisement request associated with a display section; sending the single request packet to a server; receiving a single display packet of data from the server, the single display packet comprising, for the at least two display sections: receiving a renewed single display packet of data more than three seconds after the time at which the first single display packet of data was received; sending an advertisement packet of data to one or more ad servers, the advertisement packet requesting an advertisement to be displayed in each display section; receiving the requested advertisement from the ad server; and displaying each of the received advertisements in the display section associated with that advertisement.