Patent ID: 9082136
Filing Date: 2015-07-14
Classification: G06Q

Abstract:
1. A computer-implemented method for providing third party content, the method comprising: receiving a plurality of respective identifiers, each respective identifier being associated with a respective one of a plurality of devices; determining a respective proximity of each of the respective devices to a content presentation medium; processing, with a processor executing code, the respective proximities of the devices to the content presentation medium to identify two or more respective groups of the respective devices; processing, with the processor executing code, the respective identifiers to determine one or more characteristics, the one or more characteristics pertaining to users of the respective devices within each of the respective groups; selecting, based on one of the identified groups and at least a portion of the one or more characteristics pertaining to users of the respective devices within said one of the identified groups, one or more third party content items that satisfy criteria associated with an ad for users of the respective devices within said one of the identified groups; configuring, based on (a) the respective proximities of the one or more devices within said one of the identified groups to the content presentation medium and (b) the one or more characteristics pertaining to users of the respective devices within said one of the identified groups, the one or more third party content items for presentation at the content presentation medium; and presenting the one or more third party content items at the content presentation medium while the devices of said one of the identified groups remain in closer proximity to the content presentation medium than a remainder of the identified groups.