Patent ID: 7177822
Filing Date: 2007-02-13
Classification: G06Q

Abstract:
1. A computer-implemented method for providing congruent marketing data to a plurality of venue specific clients having different requirements for the data wherein the marketing data is first compiled into a centralized database from a plurality of disparate sources, comprising: creating the centralized database for maintaining the marketing data; compiling marketing data from the plurality of disparate data sources into the centralized database wherein the marketing data is compiled into the centralized database on a periodic basis; creating a venue specific database for each venue specific client as a subset of data contained within the centralized database by extracting the subset of data from the centralized database based on the requirements for each client wherein the venue specific database is in a format specific to the venue specific client and the subset of data for each venue specific database is different; and providing access to the venue specific database through an interface module.