Patent ID: 8332405
Filing Date: 2012-12-11
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method comprising: reading, by a processor from a marketing system database, identifiers of marketing projects, each identifier identifying a marketing activity, promotion, or campaign in the marketing database; mapping to a trade node the identifiers of those marketing projects in the marketing database having a field with a remuneration entry to a trade partner or customer; mapping to a media node the identifiers of those marketing projects in the marketing database having a field with a known media entity name; mapping to a key timing node any remaining identifiers that do not map to either the trade node or the media node; presenting, in a cluster area of a filter search tool, a selectable list of the identifiers organized in a tree structure by their respective trade, media, and key timing nodes; receiving a selection of at least one marketing project identifier; updating, in respective tabs of an additional search area of the filter search tool, at least one list of: (a) time periods, (b) accounts, (c) products, (d) agreements, and (e) marketing plans, to show only those associated with the received marketing project identifier selection; receiving a selection of at least one of the updated time periods, accounts, products, agreements, and marketing plans; and compiling data, through the processor, from the marketing system database satisfying both the received marketing project identifier selection and the received updated time periods, accounts, products, agreements, and marketing plans selection.