Patent ID: 6422999
Filing Date: 2002-07-23
Classification: A61B

Abstract:
A method of assessing consumer reaction to a marketing stimulus, comprising:(a) exposing a sample population comprised of a plurality of members to a marketing stimulus for a period of time; (b) measuring surface electromyography signals from a zygomatic muscle of each member of the sample population during an exposure period; (c) measuring electrodermography signals, selected from at least one of galvanic skin response signals, skin conductance level signals and skin potential level signals of each member of the sample population during an exposure period; (d) equating or translating the electromyography signals to an appeal value for each member; (e) equating or translating the electrodermography signals to an impact value for each member; and (f) visually representing each of the appeal and impact values identified with the marketing stimulus to which the members were exposed when the measurements were taken.