Patent ID: 8425310
Filing Date: 2013-04-23
Classification: G06Q,G07F

Abstract:
1. A system, for tracking patron events at a plurality of devices, the plurality of devices including electronic gaming machines and non-gaming machines, each game device having a value associated therewith, the value associated with the electronic gaming machines being a theoretical hold of the respective electronic gaming machine, and the value associated with the non-gaming machines being an estimated profit percentage of the respective non-gaming machine, comprising: a plurality of player tracking devices, each player tracking device being associated with one of the electronic gaming machines, the player tracking devices for identifying patrons interacting with the system, for tracking wagers made by the patrons on the electronic gaming machines and for recording wager data associated with each wager made by the players and a respective electronic gaming machine, the wager data including a device type associated with respective gaming machine, an electronic gaming machine identifier, and an amount of the respective wager; and, a server in communication with the player tracking devices for receiving the wager data associated with the one of the patrons and the respective gaming machine from the player tracking device and storing the wager data in a database and for establishing a first player rating as a function of the wager data and the theoretical hold percentage associated with the respective gaming machine, the server being in communication with the non-gaming machines for receiving transaction data associated with a transaction associated with the one of the patron's use of the non-gaming machines and storing the transaction data in the database, the transaction data including a device type associated with the respective non-gaming machine, an identifier of the non-gaming machine, and an amount of the transaction, the server configured to calculate a profit margin associated with the non-gaming machine transaction based on the transaction amount and the estimated profit percentage of the respective non-gaming machine for establishing a second player rating as a function of the transaction data and the calculated profit margin associated with the non-gaming machine transaction, the server for establishing a single player rating as a function of the first player rating and the second player rating.