Patent ID: 9147204
Filing Date: 2015-09-29
Classification: G06Q,H04L,H04W

Abstract:
1. A device comprising: one or more modules implemented at least partially in hardware, the one or more modules configured to perform operations comprising: receiving both a mobile message having originated with a second mobile device and one or more advertisements associated with the mobile message, the one or more advertisements having been identified for association with the mobile message by an advertising service, the one or more advertisements identified responsive to a determination having been made by the advertising service as to whether at least one of the device or the second mobile device has opted into a mobile message advertising feature and based in part on content of the mobile message, wherein a mobile device that has opted into the mobile message advertising feature enables advertisements to be identified for association with mobile messages sent to and mobile messages received from the mobile device that has opted into the mobile message advertising feature; and displaying both the mobile message and the one or more advertisements on the device.