Patent ID: 8302030
Filing Date: 2012-10-30
Classification: G06F,G06Q

Abstract:
1. A system for selecting sponsored content from a first and second mobile content inventory, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of: (a) receiving in association with a webpage request from the cellular phone of a user a request for a sponsored content from a publisher for presentation of the sponsored content on the cellular phone of the user, wherein the webpage request corresponds to a webpage provided by a publisher and is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the cellular phone with the carrier; (b) receiving a hashed user identification corresponding to the user of the cellular phone, wherein the hashed user identification is associated with a profile of the user containing: (c) receiving a time limit associated with the hashed user identification and within the time limit performing the steps of: