Patent ID: 8626563
Filing Date: 2014-01-07
Classification: G06Q

Abstract:
1. A method of enhancing an electronic sales lead record, the method comprising: receiving, by a computer system comprising one or more hardware processors, from a requesting entity, a list of electronic sales lead records including at least a first electronic sales lead record and a second electronic sales lead record, wherein each of the electronic sales lead records comprises at least an individual identifier and a name field; selecting, by the computer system, business rules associated with the requesting entity, the business rules indicating criteria for matching individual sales lead records with respective statistical models, some of the statistical models being customized based on criterion provided by the requesting entity and a scoring output preference provided by the requesting entity; selecting, by the computer system, a first statistical model associated with the requesting entity in response to one or more data items of the first electronic sales lead record matching criteria associated with the first statistical model, as indicated in the selected business rules; applying, by the computer system, the first customized statistical model to the first electronic sales lead record in the list to generate a first propensity score associated with the first electronic sales lead record; selecting, by the computer system, a second customized statistical model associated with the requesting entity in response to one or more data items of the second electronic sales lead record[ matching criteria associated with the second customized statistical model as indicated in the selected business rules, wherein the second customized statistical model is distinct from the first customized statistical model; applying, by the computer system, the second customized statistical model to the second electronic sales lead record in the list to generate a second propensity score associated with the second electronic sales lead record; generating, by the computer system, enhanced sales lead records which include at least the propensity scores associated with respective electronic sales lead records, wherein the propensity scores indicate respective propensities to purchase one or more products or services; and transmitting, by the computer system, the enhanced sales lead records to the requesting entity.