Patent ID: 8949875
Filing Date: 2015-02-03
Classification: H04H,H04N

Abstract:
1. A method for generating an interactive video-on-demand (iVOD) interactive television program by an interactive television programming server configured for transmission to an iVOD interactive television programming transceiver, comprising: receiving media content for the iVOD interactive television program by the interactive television programming server; receiving a participant response by the interactive television programming server from the interactive television programming transceiver through an Internet Protocol (IP) back channel; dynamically generating iVOD interactive television programming content by the interactive television programming server using the received media content and the participant response, wherein the dynamically generating the interactive television programming content by the interactive television programming server comprises: processing the participant response, generating participant response content based on the processed response, and merging the participant response content based on the processed response with the media content; receiving an interactive component by the interactive television programming server based on the processing of the participant response, the generating of the participant response content based on the processed response, and the merging of the participant response content based on the processed response with the media content; dynamically generating the iVOD interactive television program by the interactive television programming server using the iVOD interactive television programming content and the interactive component; transmitting the iVOD interactive television program by the interactive television programming server to the interactive television programming transceiver through a forward channel; and updating the media content in accordance with the participant response so that later receptions of the media content by the interactive television programming server reflect the updated media content, wherein the forward channel is a television network, wherein the media content is a digital video signal and generating the iVOD interactive television program further includes: wherein the interactive component comprises a trigger comprising: