Patent ID: 7797389
Filing Date: 2010-09-14
Classification: G06Q

Abstract:
1. A data processing system for using an anti-caching graphics interchange format process for tracking and reporting non-hypertext markup language e-mail campaigns, the data processing system comprising: a bus, a storage device connected to the bus, wherein the storage device contains computer usable code; a communications unit connected to the bus; and a processing unit connected to the bus, wherein the processing unit executes the computer usable code to place an instruction set in a non-hypertext markup language e-mail to form a modified e-mail, wherein a data type of a field for the instruction set is set to hypertext markup language, and send the modified e-mail to a server for a distribution list, wherein the instruction set is executed when the modified e-mail is opened, wherein the instruction set executes computer usable code to capture and record attributes about a reader of the modified e-mail, requesting a web page at a website, pass information about the e-mail and the reader, cause a local server to request the website from an original version of the website located on an original server in response to a non-existence of the web page, cause the original server to capture relevant information about the e-mail and the reader as tracking information, and transmit the captured tracking information to a collection device.