Patent ID: 8224814
Filing Date: 2012-07-17
Classification: G06Q

Abstract:
1. A computer-implemented method comprising: processing a query to identify item listings and product listings that satisfy the query; designating each listing slot in a search results page for use in displaying an item listing or a product listing that satisfies the query, the designation based on a comparison of a demand score for a particular product listing with a portion of an aggregated demand score for item listings that has been allocated to each listing slot based on the historically observed percent of purchases that each listing slot represents; displaying an item listing in each listing slot designated for use in displaying an item listing, the item listings presented relative to one another in an order that is based on a listing performance score assigned to each item listing; and displaying a product listing in each listing slot designated for use in displaying a product listing, the product listings presented relative to one another in an order based on a listing performance score assigned to each product listing.