Patent ID: 8281336
Filing Date: 2012-10-02
Classification: G06F,G06Q,H04L,H04N

Abstract:
1. A method implemented using a programmed hardware computer system, the method comprising: using online profile information derived automatically from online activity of a first user via a first online user interface device indicated by a first online user interface device identifier, with the computer system automatically electronically transmitting data to a third party, which data is used to facilitate direction of a first television advertisement, for presentation, selectively, via a first set-top box indicated by a first set-top box identifier, which first set-top box identifier is electronically associated with the first online user interface device identifier by a third-party provider of television service to the first user, without causing online behavioral profile information derived from the online activity of the first user to be transmitted to the television service provider, and without receiving from the television service provider personally identifiable information pertaining to the first user.