Patent ID: 7774815
Filing Date: 2010-08-10
Classification: H04N

Abstract:
1. A method, comprising: receiving a television signal and presenting a video program provided by the received television signal on a display screen; identifying a first subject matter of the video program; selecting, from ticker data available for display in an interactive ticker, a first item with a subject matter that is related to the identified first subject matter of the video program, wherein the first item is not pre-selected, prior to presenting the video program, for display with the video program when requested by a viewer; providing the interactive ticker on the display screen with the video program having presented in the interactive ticker the first item, wherein the interactive ticker is a continuously scrolling ticker; and when the first subject matter changes to a second subject matter, selecting and presenting a second item from the ticker data in the interactive ticker, wherein the second item has a subject matter that is related to the second subject matter; wherein providing the interactive ticker on the display screen with the video program having presented in the interactive ticker the first item includes: