Patent ID: 9077458
Filing Date: 2015-07-07
Classification: H04H,H04N

Abstract:
1. On a computing device, a method of selecting an advertisement for display to a targeted viewer, the method comprising: for each of a plurality of advertisements, aggregating a plurality of emotional response profiles from a corresponding plurality of prior viewers of the advertisement to form an aggregated emotional response profile for the advertisement, each of the emotional response profiles comprising a temporal record of a prior viewer's emotional response to the advertisement when viewed by the prior viewer, and one or more advertisements of the plurality of advertisements comprising at least a first portion and a plurality of possible second portions; sending a first portion of a particular advertisement for display to the targeted viewer of the particular advertisement; receiving input of the targeted viewer's emotional response to the first portion of the particular advertisement; selecting a second portion of the particular advertisement from the plurality of possible second portions for the particular advertisement based on a correlation of the targeted viewer's emotional response to the first portion of the particular advertisement to the aggregated emotional response profiles; and sending the second portion of the particular advertisement to be output for display to the targeted viewer.