Patent ID: 9204196
Filing Date: 2015-12-01
Classification: G06F,G06Q,H04H,H04L,H04N

Abstract:
1. A method comprising: receiving at least one advertising content preference associated with a user, wherein the at least one advertising content preference is associated with at least one type of viewing platform associated with the user; transmitting, via a network to a display device for display, a menu of advertising content, wherein the advertising content is associated with a variable incentive for viewing the corresponding advertising content; receiving at least one input, sent by the user via a network using a user interface, corresponding to a selection of advertising content from the menu; transmitting, via a network to the display device for display, the selected advertising content based on the received at least one advertising content preference; monitoring the viewing of the selected advertising content, wherein monitoring the viewing of the advertising content further comprises receiving one or more inputs, sent by the user via the user interface, in response to one or more prompts transmitted to the display device at a specified rate throughout display of the entire advertising content, and further wherein the one or more inputs comprise rating the advertising content; determining an incentive value for the variable incentive based on the received one or more inputs; storing the incentive value in an advertising incentive account associated with the user; and awarding the incentive value to the user for viewing the selected advertising content.