Patent ID: 8140390
Filing Date: 2012-03-20
Classification: G06Q,H04N

Abstract:
1. A non-transitory computer readable storage medium, containing a computer program comprising computer executable instructions for performing a method of presenting advertising data at an end user device, the computer program comprising: instructions to present video data on an end user device main display at the end user device; instructions to receive a trick play command data having a trick play duration, at the end user device during the replay presentation of the video data at the end user device main display; instructions to present on the end user main display at the end user device, a primary advertising data item during execution of the trick play command, the advertising data item having an advertising data item duration; and instructions to present a remaining portion of the primary advertising data item during a remaining portion of the advertising data item duration on a picture in picture display on the main display after expiration of the trick play durations; instructions to present a plurality of secondary advertising data items in picture in picture displays on the main display during presentation of a remaining portion of the primary advertising data on the main display; and instructions to also present each of the secondary advertising data items one at a time on the main display, wherein each of the secondary advertising data items are presented on the main display for a prorated portion of the trick play duration wherein the duration of each of the secondary advertising data items on the main display is based on a correlation between advertising characterization data for each of the secondary advertising data items and an end user profile for an end user associated with the end user device.