Patent ID: 8170912
Filing Date: 2012-05-01
Classification: G06Q

Abstract:
1. A method of analyzing online advertising information, the method comprising: receiving consumer data from a plurality of client computers; creating, in a computer, a database based on the consumer data, wherein the database comprises a plurality of hierarchy tables configured to store at least some of the consumer data, each hierarchy table comprising at least one fact associated with at least one dimension, wherein the plurality of hierarchy tables are arranged such that at least one of the plurality of hierarchy tables has a highest number of dimensions and a second of the plurality of hierarchy tables has a lowest number of dimensions; receiving user selected values from a front end, the front end having an interface displaying a selection area with user selectable values that change depending on an initially selected value; extracting data from the plurality of hierarchy tables within the database based on the user selected values; receiving alert conditions from a user using the front end, the alert conditions comprising dimensions and facts; and alerting the user when the consumer data meets the alert conditions.