Patent ID: 6588013
Filing Date: 2003-07-01
Classification: H04N

Abstract:
A system in which promotional material is provided by a main facility to at least one television distribution facility for distribution to the user television equipment of a plurality of users, the system comprising:means at the television distribution facility for selecting at least some of the promotional material for distribution to the user television equipment of the plurality of users according to a promotional material selection algorithm; means for distributing the selected promotional material to the user television equipment of the plurality of users; means for logging in a promotional event log which of the promotional material was distributed by the means for distributing the promotional material; means for providing the promotional event log to the main facility; means at the main facility for automatically analyzing the promotional event log to determine whether the selected promotional material was optimally selected by the means for selecting; means at the main facility for changing the promotional material selection algorithm when the means for analyzing determines that the selected promotional material was not optimally selected; and means for providing the changed promotional material selection algorithm to the television distribution facility for use by the means for selecting.