Patent ID: 7725477
Filing Date: 2010-05-25
Classification: G06F

Abstract:
1. A machine-implemented filtering system for an online listing service that facilitates searching for and selectively displaying items comprising: a processor that facilitates searching for and selectively displaying items; a query component that receives a search query associated with a user; wherein the search query comprises user-based search terms, a location and distance radius parameter, and a trust parameter; and an analysis component that parses the search query and filters a plurality of listings to converge on a set of listings that satisfy the search query; a listing display component that dynamically displays one or more listings respectively associated with one or more listing entities based at least in part on search terms within the search query, wherein a geographic location is respectively associated with each of the one or more listings, and wherein a trust categorization is respectively associated with the each of the one or more listings, wherein the trust categorization comprises a trusted listing entity that has a trust relationship with the user and a listing entity that does not have the trust relationship with the user, wherein the trusted listing entity is a listing entity of the one or more listing entities that is determined to be the trusted listing entity based at least in part on belonging to at least one online community to which the user belongs, and a listing entity that does not have a trust relationship with the user is another listing entity of the one or more listing entities that is determined to not have a trust relationship with the user based at least in part on not belonging to the at least one online community to which the user belongs, and wherein each listing of the one or more listings is displayed based upon the trust categorization associated with each listing or each listing associated with a listing entity that does not have a trust relationship with the user is omitted from the one or more listings when the one or more listings is displayed.