Patent ID: 6286005
Filing Date: 2001-09-04
Classification: G06Q,H04H,H04N

Abstract:
A computer system comprising:a CPU;a memory coupled to the CPU;a database residing in the memory, the database comprising a plurality of person-by-person media-related records which describe a series of choices and decisions made by an identified sample audience in relation to a media vehicle;a database mining engine residing in the memory and being executed by the CPU; anda scoring mechanism residing in the memory, the scoring mechanism evaluating the series of choices and decisions made by individual persons in the identified sample audience as described in the person-by-person media-related records and generating a score for a proposed advertising schedule based on the person-by-person media-related records in the database, the score of the proposed advertising schedule quantifying the effectiveness of the proposed advertising schedule based upon the series of choices and decisions made bv the individual persons in the identified sample audience.