Patent ID: 7744468
Filing Date: 2010-06-29
Classification: G07F

Abstract:
1. A promotions apparatus operable over a network in conjunction with a gaming machine, said promotions apparatus including: a configuration workstation coupled over a network to the gaming machine, said configuration workstation in communication with a modeling parameters database configured to store modeling parameters and data comprising conditions that when satisfied allow one or more promotions to be generated, said configuration workstation configured to automatically generate one or more promotions in accordance with information stored in said modeling parameters database, said configuration workstation configured to store said generated one or more promotions in a promotion database, said configuration workstation including a content manager program operable to transmit one or more of said promotions over the network to the gaming machine including a calendar day associated with each promotion, at least one of said generated promotions being specific to a player at the gaming machine; touch screen display means on the gaming machine operable to display a calendar screen image having a plurality of day boxes including a calendar day associated with each promotion, with the promotions received from the configuration workstation being displayable in associated calendar day boxes, the calendar screen image displaying the at least one player-specific promotion; the display means on the gaming machine allowing a player to make a selection of a day box associated with a promotion and displayed on the display means; and means for implementing the selected promotion responsive to the selection by the player.