Patent ID: 7974888
Filing Date: 2011-07-05
Classification: G06F,G06Q

Abstract:
1. A system for outsourced generation of behavior-based content, the system comprising: a computer system that comprises one or more computers that implement a service for generating behavior-based content for each of a plurality of web sites, the computer system programmed via service code to implement: at least one event reporting interface that enables each of the web sites to report events to the service, including item viewing events in which a web site user selects a catalog item for viewing and item purchase events in which a web site user purchases a catalog item; a data repository that stores event data descriptive of the events reported by the web sites, including the item viewing events and item purchase events; an association mining system that analyzes the reported item viewing events and item purchase events in combination, on a site-by-site basis, and based thereon, generates, for each web site, a respective set of data values that reflect purchase tendencies of users who view particular items, each data value representing, for a respective item pair composed of a first catalog item and a second catalog item, a tendency of users who view the first catalog item to purchase the second catalog item; a data retrieval interface that enables each web site to selectively retrieve, from its respective set of data values, the data values for particular catalog items, said data retrieval interface enabling each web site to expose said data values to users in association with the corresponding catalog items to thereby assist users in making purchase decisions; and a billing component that determines, for each web site, a respective monetary amount to be charged for usage of the service, said monetary amounts being dependent upon actual levels of usage of the service.