Patent ID: 9053493
Filing Date: 2015-06-09
Classification: G06Q

Abstract:
1. A method performed by one or more processing devices, comprising: receiving, by a processing device, a request for advertising content to supplement a response to an input initiated by a first user; outputting, by the processing device, first advertising content in response to the request, the first advertising content comprising a graphical user interface control feature that is displayable along with the first advertising content, the graphical user interface control feature enabling the first user to register a negative reaction to the first advertising content; obtaining, by the processing device, information relating to the first advertising content based on the negative reaction; identifying, by the processing device, second advertising content having one or more characteristics in common with the first advertising content; identifying, by the processing device, one or more second users having one or more characteristics in common with the first user based on a search of a user profile of the first user or a search of a social graph of the first user; determining, based on the information relating to the first advertising content, whether to provide the second advertising content to the one or more second users; and providing, by the processing device and based on the determining, the second advertising content to the one or more second users.