Patent ID: 8744911
Filing Date: 2014-06-03
Classification: G06Q

Abstract:
1. A method comprising: identifying a community within a network, wherein the community comprises a plurality of members of the network; determining, by one or more computers, a weight of the community based, at least in part, on a quantity of direct links among the members of the community and a quantity of indirect links among the members of the community; for each member of the community, determining, by the one or more computers, a respective score of influence, at least in part by determining a change between the weight of the community when the member is included in the community and a weight of the community when the member is excluded from the community; identifying a plurality of influencers in the community based, at least in part, on the determined scores of influence, wherein the plurality of influencers are members of the community with highest scores of influence; and associating, by the one or more computers, advertisements with profiles of at least some the plurality of influencers.