Patent ID: 8069459
Filing Date: 2011-11-29
Classification: G06Q,H04N

Abstract:
1. A method, comprising: receiving from a provider of a first content stream an indication of a promotional time slot to be rendered available on the first content stream; accessing a program schedule indicative of television programs scheduled to begin airing on respective content streams at respective start times; consulting said schedule to identify at least one eligible television program, an eligible television program being a television program that is scheduled to air on a content stream provided by a provider different from the provider of the first content stream and whose start time falls within a time window of acceptable viewability relative to the promotional time slot; and causing conveyance of an advertisement for a target television program during the promotional time slot; wherein when two or more eligible television programs are scheduled to air on content streams provided by at least two providers different from the provider of the first content stream, the method further comprises selecting the target television program from among the two or more eligible television programs by determining a potential revenue associated with each of the two or more television programs, the target television program being a television program associated with the greatest potential revenue.