Patent ID: 8387086
Filing Date: 2013-02-26
Classification: G06Q,H04N

Abstract:
1. On a computing device, a method for controlling delivery of advertising content for a VOD content item, comprising: receiving a set of VOD metadata that includes a first configuration of ad avails to be included in the VOD content item, the first configuration specifying a first set of locations of ad avails in the VOD content item and a size of each ad avail in the first configuration of ad avails; comparing the first configuration of ad avails to a second configuration of ad avails to be included in the VOD content item based upon one or more VOD content item characteristics, the second configuration of ad avails being specified in a set of one or more policy rules and the second configuration of ad avails specifying a second set of locations of ad avails in the VOD content item and a size of each ad avail in the second configuration of ad avails; determining a number of ad avails to be included in the VOD content item based on the comparison of the first configuration of ad avails and the second configuration of ad avails in light of the set of the one or more policy rules; determining a number of advertisements to be included in the VOD content item based upon the number of ad avails determined to be included in the VOD content item; and obtaining an ad decision based upon the number of advertisements to be included in the VOD content item.