Patent ID: 9038107
Filing Date: 2015-05-19
Classification: G06Q,H04L,H04N

Abstract:
1. A method for delivering customized video advertisement to a user device over an electronic network, the method comprising: receiving, from the user device at a computer system, identification data associated with a user of the user device; identifying personalized data of the user based on the identification data, wherein the personalized data of the user includes at least one of an age, an income, a location, a gender, content preference categories, and hobbies of the user; generating a customized video list for the user, the customized video list including a recommended customized digital video program and a customized digital video advertisement the customized video list being generated by: delivering said customized video list over the electronic network from the computer system to the user device, wherein the customized video list is presented to the user; receiving, at the computer system, an indication of the user's selection of the recommended customized digital video program and/or the customized digital video advertisement listed in said customized video list; and based on the user's selection, transmitting the recommended customized digital video program and the customized digital video advertisement from said list over the electronic network to the user device for immediate viewing independent of the broadcast schedule.