Patent ID: 8600779
Filing Date: 2013-12-03
Classification: A63F,G06Q

Abstract:
1. A computer-readable medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to: receive, by way of a network, a facilitator search criterion and a target search criterion; determine a facilitator rating for each of a plurality of participants in a virtual world based on the facilitator search criterion, the facilitator rating indicating an influence of each of the plurality of participants on other participants in the virtual world; determine a target rating for each of the plurality of participants in the virtual world based on the target search criterion, the target rating indicating a relevance of each of the plurality of participants to receive an advertiser supplied advertisement; provide a first list of participants ranked in order of influence in the virtual world according to the facilitator rating; provide a second list ranked in order of relevance to receive the advertisement according to the target rating; receive, by way of the network, a first user selected participant from the first list and a second user selected participant from the second list; upon receiving the first user selected participant from the first list and the second user selected participant from the second list, utilize the first user selected participant to provide the advertiser supplied advertisement to the second user selected participant in the virtual world; wherein the facilitator rating comprises a popularity level for each of the plurality of participants from a viewpoint of the advertiser; wherein the computer-executable instructions further cause the computer to determine the popularity level for each of the plurality of participants based on a number of friends associated with each of the plurality of participants, an amount of area roamed in the virtual world by each of the plurality of participants, and a chat frequency of each of the plurality of participants; wherein the facilitator rating comprises a popularity level for each of the plurality of participants from a viewpoint of an administrator of the virtual world; wherein the computer-executable instructions further cause the computer to determine the popularity level for each of the plurality of participants based on a login frequency of each of the plurality of participants, an amount of time spent by each of the plurality of participants in the virtual world, and an amount of content created by each of the plurality of participants for the virtual world; wherein the facilitator rating comprises a popularity level for each of the plurality of participants from a viewpoint of other participants in the virtual world; and, wherein the computer-executable instructions further cause the computer to determine the popularity level for each of the plurality of participants based on a quality of content created by each of the plurality of participants for the virtual world, an amount of participation by each of the plurality of participants in the virtual world, an amount of technical support provided by each of the plurality of participants for other participants in the virtual world, and a level of adoption of content created by each of the plurality of participants in the virtual world.