Patent ID: 8104059
Filing Date: 2012-01-24
Classification: H04N

Abstract:
1. A tangible non-transitory computer readable storage medium, having a computer program embedded therein, that when executed by a processor performs a method useful for delivering advertising data in an internet protocol television system, the computer program comprising: instructions to receive at a plurality of internet protocol television system nodes having a plurality of system node filters located upstream from an end user device in the internet protocol television system, a plurality of advertising tokens, wherein each of the advertising tokens contain advertising tokens data, advertising characteristics data and address data; instructions to adaptively and sequentially filter on at least two of the plurality of internet protocol television system nodes, the advertising tokens data from at least two of the advertising tokens based on a correlation between the advertising characteristics data and adaptive filtering criteria data wherein the adaptive filtering criteria data differs at each of the plurality of internet protocol television system nodes and is based on monitoring profile data and adaptively updating the advertising filtering criteria data for each of internet protocol television system node filters to represent an adaptively updated average profile for a plurality of current end users served by each of the internet protocol television system nodes; instructions to extract separate portions of an adaptive uniform resource indicator from the at least two of the advertising tokens that have been sequentially filtered through the at least two of the plurality of internet protocol television system node filters, the address data representing at least two portions of an adaptive uniform resource indicator advertising address on the Internet World Wide Web, based on the address data in the each of the at least two advertising tokens that have passed through the at least two of the plurality of internet protocol television system node filters; instructions to concatenate the address data from the at least two advertising tokens that have sequentially passed through the at least two of the plurality of internet protocol television system node adaptive filters to form the adaptive uniform resource indicator advertising address for a web site on the Internet World Wide Web; and instructions to receive advertising data from the web site indicated by the adaptive uniform resource indicator advertising address to the end user device through an internet protocol television system node.