Patent ID: 8700657
Filing Date: 2014-04-15
Classification: G06Q,H04H,H04L

Abstract:
1. A method to monitor media presentations, the method comprising: identifying a media presentation device associated with a Domain Name Service (DNS) query based on a public Internet Protocol (IP) address that originated the DNS query and a destination address of the DNS query; identifying a media source based on a domain name requested in the DNS query; attempting to identify media presented in association with the DNS query based on at least one of tagging data and metering data; crediting, with a processor, a panelist associated with the media presentation device with exposure to the identified media from the media source via the media presentation device when the media is identified; and crediting, with the processor, the panelist associated with the media presentation device with exposure to media from the media source via the media presentation device when the media is not identified.