Patent ID: 8468045
Filing Date: 2013-06-18
Classification: G06Q

Abstract:
1. A system, having a memory, for constructing a demand generation equation to predict for an offering a level of demand that will be generated by allocating particular levels of resources to different marketing activities, comprising: a component configured to receive a plurality of observations from a user; a component configured to, for each of at least two of the plurality of observations: a component configured to estimate, using the variable values retrieved for the observations, an equation that relates the candidate driver variables to the outcome variable to produce coefficients for each of the candidate driver variables; and a component configured to conduct statistical diagnostics on the estimated equation to validate the estimated equation, wherein the component configured to conduct statistical diagnostics comprises a component configured to determine whether the estimated equation falls within the range of elasticity norms from an elasticity library, and wherein at least one of the components comprises computer-executable instructions stored in the memory for execution by the system.