Patent ID: 9165312
Filing Date: 2015-10-20
Classification: G06Q,H04W

Abstract:
1. A method comprising: causing presenting, by a computer using an offer chain logic, a primary offer in a graphical user interface of a mobile computing device; causing playing, by the computer using the offer chain logic, a primary video or other offer in response to an acceptance of the primary offer; detecting, by an app, an end of playing the primary video or acceptance of another offer; causing presenting, by the computer using the offer chain logic, a secondary offer, comprising a call to action, at the mobile computing device; receiving data, from the app, indicating that a conversion was completed in connection with the device that was based on the secondary offer; determining, by the computer using the offer chain logic, a sum of the value conferred in connection with the device for accepting both the primary offer and the secondary offer, and potentially tertiary offers; using the sum of the values in optimizing subsequent presentations of the primary offer to other users of mobile devices; wherein the method is performed by one or more special-purpose computing devices.