Patent ID: 9159083
Filing Date: 2015-10-13
Classification: G06Q

Abstract:
1. A method of evaluating content on a computer network, comprising: obtaining, by a data processing system, a quality score of content configured for display with a web page, wherein the quality score is based at least in part on keywords associated with the content and at least on one of a term of a search query and metadata associated with the web page; identifying a user metric of a computing device based on activity of the user, the user metric indicating a relative amount of clicks of content items previously presented to the user with respect to an amount of clicks of content items by other users; generating an adjusted quality score of the content based on the quality score and the user metric by: selecting a parameter for an auction based on the adjusted quality score, the parameter indicating a weight for the auction between a bid value based auction and a content quality based auction, selecting the parameter based on the adjusted quality score comprising, in response to decreasing the quality score to generate the adjusted quality score, selecting the parameter to indicate a heavier weight toward the bid value based auction as compared to when the adjusted quality score is generated by increasing the quality score.