Patent ID: 9106942
Filing Date: 2015-08-11
Classification: H04N

Abstract:
1. A method for managing display of personalized advertisements in a user interface (UI) of an on-screen interactive program guide (IPG), the method comprising: determining whether a user group of a current primary user matches with at least one of targeted user groups; selectively adding advertisement asset images corresponding to the matched user group into an advertisement bouquet; calculating a number of impressions of each of the advertisement asset images to display to the current primary user on a given day, wherein the number of impressions for each of the advertisement asset images displayed to the current primary user on a preceding day is updated in an actual impression tracker table of a database (DB) server, as part of a first tier daily-based wakeup tasks for the given day; calculating an advertisement sequence for each of the advertisement asset images to display to the current primary user on the given day; optimizing performance for delivery and display of the advertisement asset images comprises: displaying the advertisement asset images during at least one of organizing, navigating, gifting, downloading and buffering at least one of AV and multimedia contents, wherein the advertisement asset images are displayed in the areas in the folder icons in a favorite channel list and recorded content organizer.