Patent ID: 6637028
Filing Date: 2003-10-21
Classification: H04H

Abstract:
A method of commercializing products that are present in a television broadcast of a program, the method comprising the steps of:inputting product information that identifies a plurality of products which are present in the program and a time of presence within the program for each of the products; inputting skew information that identifies a correspondence between an actual time of broadcast and a relative time within the program for at least one segment of the program; inputting a signal that was generated in response to an indication of interest made by a user while watching the television broadcast; determining a time-of-interest corresponding to the indication of interest made by the user based on a time of arrival of the signal inputted in said signal inputting step; identifying a specific portion of the program that was being broadcast at the time-of-interest based on the time-of-interest and the inputted skew information; determining an assortment of products that were present in the television broadcast at the time-of-interest based on the specific portion identified in said identifying step and the inputted product information; and presenting the determined assortment of products to the user.