Patent ID: 8620795
Filing Date: 2013-12-31
Classification: G06Q

Abstract:
1. A computerized system with a platform having software on a non-transitory computer readable medium which when executed by a computer operates through a web-based interface, a market of future advertising contracts, wherein the contracts are tradable or re-sellable prior to the delivery of the advertising, comprising: a server; an on-line system that operates on the server for sellers of future advertising space to create re-sellable advertising contracts, wherein the on-line system automatically prompts the sellers with contractual options to consider; an on-line system that operates on the server for presenting the re-sellable advertising contracts to purchasers of advertising space; an on-line system that operates on the server for the purchasers of future advertising space to purchase the re-sellable advertising contracts, wherein the on-line system for the purchasers of future advertising space to purchase the re-sellable advertising contracts comprises an analytics engine that programmatically enables the purchase through historical marketplace data based on statistical data of the user's performance in the marketplace and heuristic data across the marketplace as a whole, wherein the analytics are performed prior to the delivery of the advertising; and an on-line system for the purchasers of the re-sellable advertising contracts to re-sell the advertising contracts prior to performance of the advertising contracts, such that the re-sellable advertising contracts are re-sold and then delivered.