Patent ID: 8903864
Filing Date: 2014-12-02
Classification: G06F,G06Q,H04L

Abstract:
1. A method to provide anonymous audience measurement data to a recipient, the method comprising: sampling, with a processor, customer data stored in a customer database to generate a first customer ample representative of a demographic profile, the first customer sample including first customer identification information for a first subset of customers represented in the first customer sample; processing, with the processor, log data obtained from a network server using the first customer identification information to determine first audience measurement data associated with the first subset of customers in the first customer sample, the first audience measurement data including the first customer identification information; and in response to verifying, based on the log data, that the first customer sample is also representative of a network usage profile in addition to the demographic profile, removing, with the processor, the first customer identification information from the first audience measurement data to determine the anonymous audience measurement data to send to the recipient.