Patent ID: 8886575
Filing Date: 2014-11-11
Classification: G06Q

Abstract:
1. A computerized method of selecting an algorithm for generating models configured to identify similar user identifiers, the method comprising: receiving, at a processing circuit, a first plurality of models, each model generated by a first algorithm and configured to generate a list of similar user identifiers based on a first list of user identifiers; generating, by the processing circuit, a plurality of lists of similar user identifiers, each list of similar user identifiers corresponding to a model in the first plurality of models; identifying, by the processing circuit, user queries associated with user identifiers on the plurality of lists of similar user identifiers, wherein a user query is an invocation of a computation regarding content to be displayed when a user identifier opens a web page; receiving, by the processing circuit, predicted click-through rates for the user queries associated with the user identifiers on the list of similar user identifiers associated with each model; computing, by the processing circuit, an average predicted click-through rate for each model based in part on the predicted click-through rates for user identifiers on the list of similar user identifiers associated with each model; and computing, by the processing circuit, a single weighted average predicted click-through rate associated with the first plurality of models generated by the first algorithm.