Patent ID: 8392283
Filing Date: 2013-03-05
Classification: G06Q

Abstract:
1. A computing appliance comprising: a processor; an interface to the Internet; a data store containing a number of virtual catalog items for service through a website; and software executing from a machine-readable physical medium, the software causing the computing appliance to: record a number of impressions of each of the virtual catalog items that has occurred over a defined period; record a number of sales of each of the virtual catalog items that has occurred over the defined period; calculate the average sales price for each of the virtual catalog items for the defined period; multiply the average sales price by the number of sales recorded previously for each item; divide the total sales figure recorded for each item by the total number of impressions recorded for that item over the defined period deriving a revenue contribution value for each item; and in response to a request to display items, serving individual ones of the items included in the request according to highest revenue contribution value for those items.