Patent ID: 7805666
Filing Date: 2010-09-28
Classification: G06F

Abstract:
1. A computer system for utilizing a multi-layered data model for determining image choice across a set of audience-specific documents comprising: a data storage medium storing instructions and a computer configured to process said instructions comprising: obtaining a current audience identifier from a user, wherein said current audience identifier is associated with a current audience comprising a group of document consumers; obtaining an audience inheritance hierarchy for said current audience identifier, wherein said audience inheritance hierarchy comprises a first audience identifier and a second audience identifier, wherein said second audience identifier is not determined by said first audience identifier; obtaining image data for said current audience identifier from said data storage medium; determining that said image data for said current audience identifier does not exist, obtaining inherited image data associated with said first audience identifier; when that said image data associated with said current audience identifier and said inherited image associated with said first audience identifier do not exist, obtaining inherited image data associated with said second audience identifier; wherein the obtaining inherited image data associated with the first and second audience identifiers corresponding to a parent audience of said current audience using said audience inheritance hierarchy, and the existence of inherited image data associated with said first audience identifier is checked before the existence of inherited image data associated with said second audience identifier is checked; and generating a document comprising said obtained inherited image data corresponding to said current audience and said parent audience.