Patent ID: 7386798
Filing Date: 2008-06-10
Classification: G06F,G06Q,H04L

Abstract:
1. A computer implemented method for enabling a lead user to share an on-line media content experience with one or more followers, the method comprising: detecting multimedia content of interest presently being experienced by a lead user on a lead user system; identifying at least one property associated with the detected multimedia content of interest presently being experienced by the lead user on the lead user system; accessing a list of one or more followers associated with the lead user; accessing, from electronic storage, information related to interests of one or more followers included on the accessed list; comparing the at least one property associated with the detected multimedia content of interest presently being experienced by the lead user on the lead user system with the information related to the interests of one or more followers included on the accessed list; based on comparison results: inviting the identified followers to experience the multimedia content of interest presently being experienced by the lead user on the lead user system; and enabling the identified followers to access the multimedia content of interest presently being experienced by the lead user on the lead user system.