Patent ID: 6463786
Filing Date: 2002-10-15
Classification: A61B,G09B

Abstract:
A method for selecting an odour to match a particular target or priming stimulus, comprising evaluating a number of odour/target combinations by presenting to a plurality of subjects one or more odours under different conditions, at least one of said conditions being presentation of the odour under verbal suppression and at least some of said conditions being in the presence of one or more targets or priming stimuli, said condition of verbal suppressing representing a pure odour condition reducing the possibility of non-perceptual, semantic encoding of odours, subsequently testing recognition of said one or more odours by the subjects and monitoring implicit odour memory by, evaluating the results of implicit memory by comparing speed of response and confidence in response for odour/target combinations presented to the subjects and thereafter selecting on the basis of said evaluation the odour/target combination or combinations indicated as having the greatest degree of subconscious association.