Patent ID: 9107030
Filing Date: 2015-08-11
Classification: H04W

Abstract:
1. A wireless communication system for use with a wireless communication device and a position location system providing position location data indicating positions of the wireless communication device as the wireless communication device moves, said wireless communication system comprising: a memory; a processor operatively coupled to the memory and configured to receive the position location data, the processor being configured to process the position location data to determine whether the wireless communication device is in proximity to a certain location and to determine whether an advertisement should be sent to the wireless communication device when the wireless communication device is in proximity to the certain location in accordance with a plurality of historical demographics associated with the user of the wireless communication device, the processor being configured to track and to store user action and user inaction based on the advertisement transmitted to the wireless communications device, the processor being configured to update a plurality of historical demographics based on the user action and the user inaction, the processor being configured to track patterns of usage that are independent of the transmitted advertisements and to update a particular user demographic stored in the database based on the tracking patterns of usage that are independent of the transmitted advertisements, the processor being configured to add the user to an existing user demographic based on the tracked patterns of usage of the user, wherein the user is a registered user, and wherein unregistered users are part of the existing user demographic; and a transceiver operatively coupled to the processor, the transceiver being configured to transmit the advertisement to the wireless communication device if the wireless communication device is in proximity to the certain location and if the plurality of historical demographics indicate that user is interested in receiving the advertisement when the wireless communication device is in proximity to the certain location, the transceiver being configured to receive a response to the advertisement from the wireless communication device, the transceiver being configured, based on the received response, to transmit a version of the advertisement to the wireless communication device that includes a discount, wherein the advertisement to which the wireless communication device responded is a teaser advertisement, wherein the version of the advertisement that includes the discount is a full version of the advertisement, and wherein the wireless communication device includes a handheld cellular device.