Patent ID: 8997139
Filing Date: 2015-03-31
Classification: G06Q,H04N

Abstract:
1. A method of conducting a transaction, comprising: displaying a television (TV) program on a cable TV or satellite TV; showing, without being prompted by a prospective purchaser who is viewing the TV program, an interactive graphical component on the cable television (TV) or satellite TV during the displaying of the TV program, wherein the interactive graphical component indicates that an item associated with the TV program is available for purchase, wherein the interactive graphical component is being shown at one or more predetermined trigger points embedded within the TV program, wherein the one or more predetermined trigger points are based on time, and wherein the item includes a product embedded in the TV program in a manner such that the product appears in a scene of the TV program while the TV program is being displayed on the cable TV or satellite TV; receiving, in response to a gesture-based user interaction with the cable TV or satellite TV, authentication information of the prospective purchaser of the item; and completing a purchase of the item in response to the authentication information.