Patent ID: 8751435
Filing Date: 2014-06-10
Classification: G06Q

Abstract:
1. A method comprising: monitoring for a predetermined behavioral event initiated by a user on a client computer; determining, on the client computer, an affinity metric for the predetermined behavioral event in response to an occurrence of the predetermined behavioral event, wherein determining the affinity metric comprises (i) determining a frequency of occurrence of the predetermined behavioral event for each of a plurality of first time periods, (ii) comparing the determined frequencies of occurrence of the predetermined behavioral event, and (iii) determining a historical trend of the frequency of occurrence of the predetermined behavioral event over a second time period equal to the sum of the plurality of first time periods based on the comparison of the determined frequencies; determining, on the client computer, an avidity metric for the predetermined event in response to the occurrence of the predetermined behavioral event, wherein the avidity metric is indicative of a ranking of the frequency of occurrences relative to a predetermined criteria; and determining, on the client computer, a behavioral index for the user based on the affinity metric and the avidity metric.