Patent ID: 7430724
Filing Date: 2008-09-30
Classification: G06F,G06Q,G09G,H04L,H04M,H04W

Abstract:
1. In a communication network that includes a ticker server and communication devices having display devices on which tickers can be rendered, a method for determining how to display content on the tickers, comprising: identifying at least two content items, including a first content item and a second content item, that are available to be displayed on a ticker of a communication device, wherein the at least two content items are identified based on attributes including (1) a geographic location of the communication device and (2) a geographic location associated with each of the at least two content items; at the communication device, assigning a first score to the first content item and a second score to the second content item, the first score and the second score being based on at least a proximity of the communication device to locations pertaining to the at least two content items, the proximity being determined from the geographic location of the communication device and the geographic location associated with each of the at least two content items, wherein a manner of displaying at least one of the first content item and the second content item is specified by the first score and second score; using a scheduling system of the communication device, scheduling display of the first content item and the second content item based on the first score and the second score; and displaying at least one of the first content item and the second content item in the ticker of the communication device.