Patent ID: 9202241
Filing Date: 2015-12-01
Classification: G06F,G06Q

Abstract:
1. A method of determining advertising information which is implemented by a computer usable medium executing on a computing system comprising: identifying search results corresponding to a search query generated automatically with the computing system; wherein said search query includes keywords generated automatically based on identifying first topics derived from content and/or links of a first webpage; further wherein said search results include search data associated with one or more electronic documents from one or more second webpages separate from said first webpage; analyzing at least a first one of the one or more electronic documents of said search data with the computing system to identify or derive a set of one or more second topics associated with said search results; automatically identifying an advertisement for said search results relevant to the at least first one of the one or more electronic documents of said search data with the computing system based on said set of one or more second topics; wherein said advertisement is not determined based exclusively by matching keywords presented in said search query.