Patent ID: 7762878
Filing Date: 2010-07-27
Classification: A63F,G06Q

Abstract:
1. A computer readable medium comprising computer executable instructions, which when executed by a computer cause the computer to perform a method comprising: storing, in the computer readable medium, fantasy player information regarding performance history of one or more real-world athletes selected as fantasy players; storing, in the computer readable medium, sponsorship information associated with the fantasy player on at least one of an individual basis and a team basis; receiving a fantasy player recommendation request from a first fantasy client device, said recommendation request designating a second fantasy client device to receive a player recommendation result; determining the fantasy player recommendation result including at least one item of fantasy player information associated with a recommended fantasy player responsive to said fantasy player recommendation request; associating at least one item of sponsorship information to the fantasy player recommendation result based at least in part upon said sponsorship information associated with the fantasy player and a sponsorship selection criteria; and transmitting the fantasy player recommendation result and the at least one associated item of sponsorship information to the second fantasy client device.