Patent ID: 8140376
Filing Date: 2012-03-20
Classification: G06Q

Abstract:
1. A computer implemented method of improving the performance of a viral marketing program comprising: developing a plurality of trials of a viral marketing program wherein each of the plurality of trials has a plurality of attributes at least one of which differs from an attribute of the other of the plurality of trials and wherein the viral marketing program has a business objective; exposing a first plurality of users to a first trial of the plurality of trials and a second plurality of users to a second trial of the plurality of trials collecting, via the computer network, first data indicative of the first plurality of users' responses to exposure to the first trial which collected first data provides the likelihood of the first trial obtaining the business objective and second data indicative of the second plurality of users' responses to exposure to the second trial which collected second data provides the likelihood of the second trial obtaining the business objective; comparing, utilizing a processor, the collected data using a metric to identify a trial of the plurality of trials of the viral marketing program that is more likely to obtain the business objective than a non-identified trial; and continuing to utilize the identified trial in the viral marketing program while ceasing use of a non-identified trial.