Patent ID: 8438154
Filing Date: 2013-05-07
Classification: G06Q

Abstract:
1. A method for generating information for an online advertisement, the method comprising: a) generating a first plurality of search results using a search query and an index of advertiser Web page information; b) determining, for each of the first plurality of search results, at least one of (A) landing page information and (B) ad creative information using a corresponding one of the first plurality of search results; c) generating, for each of the first plurality of search results, an ad using the determined at least one of a landing page information and ad creative information; and d) generating a search result page including wherein the generated ads are maintained as distinct from the second plurality of search results on the search result page, wherein the second plurality of search results is a predetermined number, and wherein the predetermined number of the second plurality of search results is no less than a number of ads included on the generated search results page.