Patent ID: 8566170
Filing Date: 2013-10-22
Classification: G06Q

Abstract:
1. A method, comprising: encoding for display to a buyer at least one product offered by at least one seller at an initial price; tracking activity of the buyer throughout an electronic commerce system, wherein the electronic commerce system is at least one of an electronic auction system, a fixed price electronic marketplace, or an electronic marketplace allowing for price negotiation between the buyer and the at least one seller; identifying a hesitance of the buyer in the activity to purchase the at least one product from the at least one seller by detecting when the buyer searches for a substitute product, wherein the substitute product differs from the at least one product; offering at least one concession from the at least one seller to the buyer in association with the offering of the at least one product, the at least one concession comprising a revised offer configured to provide incentive to the buyer to purchase the at least one product within the electronic commerce system, wherein the revised offer expires within a predetermined amount of time; encoding for display to the buyer a retail value of the revised offer; and transmitting the revised offer to the buyer, wherein the step of transmitting further comprises alerting the buyer of the revised offer using at least one of an electronic mail message, a short message service message, a popup window, or an on-screen message.