Patent ID: 7620026
Filing Date: 2009-11-17
Classification: G06Q,H04L,H04W

Abstract:
1. A method of operating an electronic billboard, the method comprising: detecting a mobile electronic device within a predetermined distance of the electronic billboard; establishing an ad hoc wireless connection with the mobile electronic device; receiving information about a user of the mobile electronic device and/or about current operating parameters of the mobile electronic device from the mobile electronic device over the ad hoc wireless connection; transmitting location-specific data that is associated with a geographic location of the electronic billboard to the mobile electronic device over the ad hoc wireless connection responsive to receiving the information from the mobile electronic device, wherein the location-specific data comprises content that is based on the information received from the mobile electronic device, and wherein transmitting the location-specific data comprises transmitting targeted advertising content to the mobile electronic device over the ad hoc wireless connection responsive to receiving the information; and updating displayed location-specific data on the electronic billboard responsive to receiving the information from the mobile electronic device.