Patent ID: 8706722
Filing Date: 2014-04-22
Classification: G06F,G06Q,Y10S

Abstract:
1. A method for adaptively selecting documents and advertisements to be displayed on a web page comprising: receiving a popularity value of the documents that is based on a number of selections of each of the documents; receiving a popularity value of the advertisements that is based on a number of selections of each of the advertisements; identifying a subset of the documents for display, wherein the subset of documents is identified based on the popularity value of the documents; identifying at least one of the advertisements for display, wherein the at least one of the advertisements is identified based on the popularity value of the advertisements and relation to the subset of documents; displaying the subset of the documents on the web page; displaying the at least one of the advertisements with the subset of the documents on the web page, wherein the displayed advertisements are related to at least one of the displayed documents; updating the subset of the documents that are identified based on a relative number of selections for each of the documents, wherein the popularity value of a particular document increases with selections of that particular document; and updating which of the at least one of the advertisements is displayed based on selections of the at least one of the advertisements, wherein the popularity value increases for at least one of the advertisements that is displayed as a number of selections increases.