Patent ID: 8209331
Filing Date: 2012-06-26
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method, comprising: obtaining, during a session and by one or more computers, data identifying content provided to a particular user during the session; determining, during the session and by one or more computers, a first context for the session, the first context indicating a category of user interest derived from the content provided to the particular user during the session, wherein determining the first context comprises: receiving, during the session and after determining the first context, a first search query from the particular user; identifying, by one or more computers, a first contextual click model for the first search query based upon content provided to past users during sessions that were previously identified as being associated with the first context; and providing, by one or more computers and in response to receiving the first search query, the identified first contextual click model to a search engine, wherein search results for the first search query are ranked based at least in part on the first contextual click model.