Patent ID: 8046266
Filing Date: 2011-10-25
Classification: G06Q

Abstract:
1. A method comprising: offering, by a computing device, a plurality of gift instruments for purchase by a gift instrument purchaser for a gift instrument recipient; receiving, by the computing device, from the gift instrument purchaser, a selection of at least one of the offered plurality of gift instruments, said selected gift instrument having identification data associated therewith; receiving, by the computing device, from the gift instrument purchaser, customization information for association with the gift instrument, said customization information comprising redemption recommendation information comprising query terms, wherein the query terms describe one or more of the following: a category, a type, a feature, and a characteristic of a product or service; associating, by the computing device, the received customization information with the identification data for the gift instrument in a memory area; receiving, by the computing device, from the gift instrument recipient, a request to redeem the gift instrument, said request including the identification data; upon receiving the request to redeem the gift instrument, dynamically generating, by the computing device, a list of one or more products or services based on the query terms and a value of the gift instrument by performing a search on a catalog using the query terms; and providing, by the computing device, the dynamically generated list of the one or more products or services to the gift instrument recipient.