Patent ID: 8265989
Filing Date: 2012-09-11
Classification: G06Q

Abstract:
1. A computer-implemented process for determining expected base sales for a sold product, comprising: obtaining sales data for a product sold at a point of sale location, the sales data organized in a time series according to a time period; obtaining causal data identifying a promotional event for at least one of the product and the point of sale location; excluding sales data corresponding to the promotional event to determine a time series of non-promoted sales data for the product; processing, using a processor, the non-promoted sales data using a double exponentially smoothed moving average model including a smoothing constant that assigns exponentially decreasing weights to older sales data values as the sales data becomes older in time, the processing comprising: generating, using the processor, expected base data for the product based on the double exponentially smoothed moving average model; and outputting the expected base data for the product to a user.