Patent ID: 7665134
Filing Date: 2010-02-16
Classification: G06F

Abstract:
1. A method of profiling a user including: electronically creating one or more units of decoy content, each unit of decoy content being designed such that one or more characteristics of the user may be inferred based at least in part on the user's behavior with respect to the unit of decoy content; monitoring the user's behavior with respect to the one or more units of decoy content; inferring, using a processor, one or more characteristics of the user based at least in part on the user's behavior with respect to the one or more units of decoy content; and creating one or more numerical values associated with the one or more characteristics, the one or more numerical values representing one or more characteristic scores indicating an extent to which the user exhibits the one or more characteristics when performing or not performing actions with respect to the one or more units of decoy content.