Patent ID: 6829854
Filing Date: 2004-12-14
Classification: G09F,Y10S

Abstract:
A point-of-purchase display assembly for extension transversely into a shopping aisle from a merchandise storage site, the assembly comprising;a clamp which the assembly is proximally releasibly attached to a molding at the merchandise storage site along the shopping aisle; an advertising carrier disposed at a distal portion of the assembly; advertising information associated with the carrier; a support interposed between the clamp and the carrier, the support removably and deflectibly holding the carrier so that the carrier normally cantilevers transversely into the shopping aisle; at least one source of illumination which does not require observer-activation and is visible in both directions along the shopping aisle, the source of illumination being associated with the carrier, the at least one source of illumination being in electrical communication with a source of electrical power; the support comprising a cylindrical housing in which the source of electrical power is located.