Patent ID: 8413182
Filing Date: 2013-04-02
Classification: G06Q,H04H,H04N

Abstract:
1. A method of inserting advertisements into a streaming video at an intermediary system, the method comprising: receiving, at the intermediary system, a data stream including a video content selection comprising: processing, with at least one processor, the data stream by the intermediary system, the processing of the data stream comprising extracting the metatag from the first content segment; identifying, with the at least one processor, an advertising descriptor based on characteristics of a scene and the metatag extracted from the first content segment, wherein the advertising descriptor reflects a temporal transformation of the advertising object within the scene from a first appearance at a first instance to a second appearance at a second instance, and wherein the advertising object does not change its appearance between a third instance and a fourth instance even though the position of the advertising object does change between the third instance and the fourth instance, wherein the identifying the advertising descriptor includes referencing a selection weight rule configured to promote selection of the advertising object from a set of available advertising objects based on a numerical selection weight value associated with the advertising object, the numerical selection weight value being included in the metatag embedded within the first content segment; selecting the advertising object based on the identified advertising descriptor to reflect the temporal transformation of the advertising object within the scene so that the advertising object appears as if the advertising object was originally captured in the first content segment; receiving temporal characteristics of the advertising object; receiving temporal characteristics of the template object in the first content segment; modifying the advertising object responsive to the temporal characteristics of the template object so that the advertising object changes over time; modifying the video content selection by inserting the advertising object in the data stream such that the advertising object is integrated into a scene of the video content selection, where an image scene of the video content selection is modified to integrate and enable visual display of content from within the scene of the video content selection and the advertising object concurrently and so that the advertising object appears as if the advertising object was originally captured in the first content segment and so that the advertising object is displayed consistent with the temporal characteristics of the template object in the first content segment; and transmitting the video content selection to a recipient.