Patent ID: 6463585
Filing Date: 2002-10-08
Classification: H04H,H04M,H04N

Abstract:
A method for targeting advertisements to a plurality of television terminals, comprising:assigning at least one primary advertisement to each of a program channel; assigning at least one alternate advertisement to at least one feeder channel; and generating a switching plan, wherein the switching plan instructs each of the television terminals to select one of the program channel and the at least one feeder channel during a program break occurring in a broadcast of a program on the program channel, wherein generating the switching plan comprises: assigning each of the television terminals to at least one group, designating a unique group mask for each of the groups, and assigning each of the groups to one of the program channel and the at least one feeder channel, wherein the group mask indicates which of the television terminals tune to the program channel and the at least one feeder channel during the program break.