Patent ID: 7363302
Filing Date: 2008-04-22
Classification: G06Q,Y10S

Abstract:
1. A computer-implemented method for associating advertisements with ad spots of a document, the document having at least one ad spot of a first ad spot type and at least one ad spot of a second ad spot type, the computer-implemented method comprising: a) accepting an advertisement having a score and being provisionally associated with an ad spot of the first ad spot type; b) determining whether to move the advertisement from the ad spot of the first ad spot type to a vacant ad spot of the second ad spot type based on the score of the advertisement; and c) if it is determined to move the advertisement from the ad spot of the first ad spot type to the vacant ad spot of the second ad spot type, then assigning the advertisement to the vacant ad spot of the second ad spot type, otherwise assigning the advertisement to the ad spot of the first ad spot type; and d) serving the advertisement for rendering with the document.