Patent ID: 7739295
Filing Date: 2010-06-15
Classification: G06F,G06Q,H04L

Abstract:
1. A computer-based method performed in a computer system for identifying a product relating to a web page configured to be displayed through a first web site, the method comprising: storing in the computer system a plurality of previously submitted queries submitted through a second web site by users of the second web site, said second website associated with a vendor that offers products for consumption, each of the previously submitted queries having a popularity value stored in the computer system; receiving at the computer system a request for product information from an associate of the vendor, said request including content derived from the web page; identifying at the computer system previously submitted queries that match at least a portion of the content derived from the web page, the identified previously submitted queries from the plurality of previously submitted queries; selecting at the computer system an identified previously submitted query based at least in part on the popularity value of the identified previously submitted query; submitting from the computer system the selected previously submitted query to a product search engine to identify a product, based at least in part on experience-based relevance of the product to the selected previously submitted query, said experience-based relevance based at least in part on interactions of users with results of queries similar to the selected previously submitted query, that is related to the content; and providing from the computer system information about the identified product to be displayed on the web page through the first web site.