Patent ID: 6196920
Filing Date: 2001-03-06
Classification: A63F,G06Q

Abstract:
A system for advertising while on-line games are being played, comprising:a plurality of client machines including at least a first client machine, said first client machine storing executable game software for playing at least a first on-line game that includes at least one of a first card game and a first board game having a first set of game elements including at least a first game element associated with playing said first on-line game, said game software being provided with at least first advertising information and associating said first advertising information with at least said first game element, said game software executing on said first client machine and controlling said first advertising information to be located within said first game element including controlling movement of said first advertising information with said first game element when said first game element moves as part of playing said first on-line game;a central subsystem for providing said first advertising information to said first client machine and for monitoring playing of said first on-line game including monitoring to determine when said first on-line game is finished; anda communications network that enables said central subsystem to communicate with said plurality of client machines including said first client machine.