Patent ID: 8364559
Filing Date: 2013-01-29
Classification: G06Q

Abstract:
1. A method comprising: receiving, at a host of a virtual shopping cart associated with a user, an indication that the user has selected multiple items offered on an electronic marketplace of a first merchant for a first total price, wherein the multiple items include a first item that performs a first function and a second item that performs a second function, and wherein the first item does not perform the second function and the second item does not perform the first function; adding, by the host, the multiple items offered by the first merchant on the electronic marketplace to the virtual shopping cart associated with the user at least partly in response to the receiving of the indication; determining, by a computer processor, that at least one competitor merchant offers a substitute item for the multiple items, wherein the determination is based on whether the substitute item performs both the first function of the first item and the second function of the second item and is at a lower price than the first total price; and creating a display of items that includes the multiple items from the first merchant and at least the substitute item from the at least one competitor merchant having the lower price that does not exceed the first total price.