Patent ID: 7734507
Filing Date: 2010-06-08
Classification: G01S,G06Q,H04W

Abstract:
1. Method using a name server in combination with a mobile device for directing a user of the mobile device from a current location to a product, comprising the steps of: recording an identification code of the product in the mobile device; transmitting said identification code, using the mobile device, to a name server, downloading, using the server utilizing the identification code, product-related data into the mobile device, wherein said product-related data includes at least a geographical location in whose vicinity a product can be bought, and said user visiting said geographical location directing said user at said geographical location to the product using said mobile device by establishing a direct contactless connection between said mobile device and a RFID element with which said product is marked using the identification code or product-related data previously supplied by the name server, wherein said RFID element is affixed to said product and is read by a reader element connected to said mobile device.