Patent ID: 8869193
Filing Date: 2014-10-21
Classification: G06Q,H04N

Abstract:
1. A computer program product, tangibly embodied on a non-transitory computer readable medium, for providing targeted content for advertising, the computer program product including computer-executable instructions that, when executed by a set top box, cause the set top box to perform operations including: receiving program content and the targeted content, wherein the targeted content received is associated with user information stored locally on the set top box; determining at what position during the program content to include the targeted content; rendering the program content and the targeted content, with the targeted content included at the position determined in the program content, for presentation to a user; reporting by the set top box to a scanning module occasions in which the set top box inserted the targeted content into the program content, such that reporting the occasions by the set top box causes an advertiser to be charged each time the targeted content is inserted for the occasions; to report the occasions to the scanning module, performing by the set top box generic reporting of the program content inserted with the targeted content without revealing the targeted content according to a level of privacy in reporting the occasions, the generic reporting by the set top box further includes reporting when the targeted content was included during the program content and reporting where the targeted content was included in the program content according to the level of privacy while not revealing the targeted content.