Patent ID: 8863177
Filing Date: 2014-10-14
Classification: H04H,H04N

Abstract:
1. A system for inserting advertisement data into broadcast data, the system comprising: broadcast output terminals for outputting broadcast data to a broadcast data output area of a screen output area, and dividedly generating an advertisement data output area at a lower end portion of the screen output area to output advertisement data for a certain time period when advertisement output conditions are met; a broadcast data transmission server for transmitting broadcast data to t3he broadcast output terminals through a relay station or a relay satellite; and advertiser terminals for transmitting advertisement data and advertisement information to an advertisement data transmission server configured for receiving advertisement data from the advertiser terminals and storing the advertisement data, and transmitting the advertisement data to the broadcast output terminals, wherein the broadcast output terminals include: a communication module, connected to a broadcast access network or Internet network, for performing a data transmission and reception with the broadcast data transmission server and the advertisement data transmission server and performing protocol matching and filtering; a remote controller information receiver for receiving remote control signals with respect to an advertisement data output setting signal of a viewer, a screen ratio adjustment signal of advertisement data, a detailed information check signal of advertisement data, a channel switch signal, and a power ON/OFF signal; a screen output controller for controlling outputting of broadcast data and advertisement data through the broadcast output terminals; an advertisement insertion controller for controlling inserting of advertisement data transmitted from the advertisement data transmission server into a screen area and outputting the same by interworking with the screen output controller; a broadcast data output controller for controlling receiving of digital broadcast data from the broadcast data transmission server and outputting the received digital broadcast data through the broadcast output terminals; a broadcast data recording controller for receiving the digital broadcast data from the broadcast data transmission server, and recording and storing the digital broadcast data; a data storage unit for storing advertisement data transmitted from the advertisement data transmission server, storing terminal unique number information, and receiving an advertisement data output setup signal of the viewer and a screen ratio adjustment signal of the advertisement data and storing the set information associated with them; and a controller for controlling outputting of advertisement data to the screen for a certain time period when an advertisement output condition signal is received from the remote controller information receiver, in a state that a setup signal with respect to an advertisement data screen output is received through the remote controller information receiver and the advertisement data is received from the advertisement data transmission server and stored; and a timer installed in the controller for calculating an advertisement output time.