Patent ID: 7647387
Filing Date: 2010-01-12
Classification: G06F,G06Q

Abstract:
1. A method for a first server to select content to be displayed on a computer accessing a Web site of a second server, comprising the steps of: the second server collecting user identification data from the computer accessing the Web site; the second server sending the collected user identification data and a request for content to the first server; the first server retrieving user information corresponding to the user identification data from a database of user information accessible to the first server; the first server applying the retrieved user information to a rule base including a plurality of rules; the first server servicing the request for content by selecting advertising to be displayed on the second server's Web site based upon a result of the application of the retrieved user information to at least one of the plurality of rules; the first server sending an address of the selected advertising to the accessing computer, and causing the accessing computer to fetch the selected advertising from the address sent to the accessing computer and to integrate the fetched advertising into a currently displayed page of the Web site.