Patent ID: 8639572
Filing Date: 2014-01-28
Classification: G06Q

Abstract:
1. A computer implemented method for advertisement selection from multiple sources, comprising: receiving, by a content provider server, a request for a content page from a user device; selecting, by the content provider server, at least one advertisement source server from a plurality of advertisement source servers from which to select an advertisement to be displayed in an advertisement spot of the content page based on a first criteria; generating, by the content provider server, a content page template referencing the selection of the at least one advertisement source server for the advertisement spot of the content page; generating, by the content provider server, the content page from the content page template, wherein the advertisement to be displayed in the advertisement spot of the content page is selected from a plurality of advertisements from the selected at least one advertisement source server referenced in the content page template based on a second criteria; providing, by the content provider server, the content page to the user device; and providing, by the content provider server, the selected advertisement for presentation with the content page to the user device; wherein the first criteria for selecting the at least one advertisement source server and the second criteria for selecting the advertisement are different criteria; and wherein selecting the at least one advertisement source server comprises: