Patent ID: 9015741
Filing Date: 2015-04-21
Classification: H04N

Abstract:
1. A computer-implemented method for replacing a portion of a first sequence of media content with replacement media content at a media system, the method comprising: receiving at the media system, the first sequence of media content from a media content distributor over a first communication network; presenting the first sequence of media content to an end-user of the media system; generating a fingerprint of the first sequence of media content, wherein the fingerprint is for comparison with a plurality of reference fingerprints so as to identify the first sequence of media content and determine a reference position within the first sequence of media content; sending a request for a replacement sequence of content to a content replacement system over a second communication network that is distinct from the first communication network, wherein the request is based at least in part on the fingerprint of the first sequence of media content; receiving, at the media system, a response to the request, the response including the replacement media content, wherein the replacement media content is selected based at least in part on the identified first sequence of media content; and presenting the replacement media content to the end-user of the media system instead of the portion of the first sequence of media content, wherein the presenting of the replacement media content begins at an offset position in the first sequence of media content relative to the reference position within the first sequence of which the fingerprint is generated.