Patent ID: 8640162
Filing Date: 2014-01-28
Classification: G06Q,H04N

Abstract:
1. A method for delivering targeted advertising data in an internet protocol television system, the method comprising: selecting an advertising target group of opt-in internet protocol television subscribers based on an advertiser's advertising target request and an advertising price proportional to a correlative advertising interest index for an advertising type for each of the advertising target group of opt-in internet protocol television subscribers; multicasting advertising data selected from an internet protocol television advertising server to the advertising target group of opt-in internet protocol television subscribers; receiving a request for the follow-on advertising data from a particular opt-in internet protocol television subscriber in the advertising target group; selecting an advertising type to fulfill the request for the follow-on advertising data for the particular opt-in internet protocol television subscriber from video on demand unicast from the internet protocol television advertising server, web page data, and bookmark data, wherein the bookmark data indicates an index into advertising data stored on the internet protocol television advertising server, wherein the advertising type is based on the correlative advertising interest index for the advertising type for follow-on advertising data for the particular opt-in internet protocol television subscriber, wherein the correlative advertising interest index indicates a degree of interest in the and reflects a different price for each of a plurality of advertising types for the follow on advertising data; and sending follow-on advertising data in the form of a selected follow-on advertising type based on the correlative advertising interest index, to the particular opt-in internet protocol television subscriber in the advertising target group in response to the request for follow-on advertising, wherein the follow-on advertising sent to the particular opt-in internet protocol television subscriber includes video follow-on advertising data inserted at the internet protocol television advertising server when available internet protocol television bandwidth between the internet protocol television advertising server and the particular opt-in internet protocol television subscriber is greater than a first network bandwidth percentage availability, the follow-on advertising data is web link advertisement data when the currently available bandwidth between the internet protocol television advertising server and the one internet protocol television subscriber is less than a second percentage, wherein the second percentage is less than the first percentage and the follow-on advertising data is bookmark data sent to the particular opt-in internet protocol television subscriber when the bandwidth between the internet protocol television advertising server and the particular opt-in internet protocol television subscriber is less than a third percentage, where the third percentage is less than the second percentage.