Patent ID: 8326630
Filing Date: 2012-12-04
Classification: G06F,G06Q

Abstract:
1. A method for managing online advertising, comprising: determining a mobile device characteristic based on a mobile device context of a mobile device; determining a user characteristic based at least in part on a user context that includes natural language information based on a user interaction with a mobile device and sentiment information based on the user interaction with the mobile device, the sentiment information including a mood, emotional state or attitude of a user of the mobile device; determining an advertisement based at least in part on the determined mobile device characteristic and the determined user characteristic; determining a time, based at least in part on the mood, the emotional state or the attitude, at which the user is expected to desire, need, and/or be predisposed to have a positive response to the advertisement; and selectively delivering the advertisement at the time to the user of the mobile device.