Patent ID: 8260858
Filing Date: 2012-09-04
Classification: A63F,G06Q,H04L,H04M,H04W

Abstract:
1. A method, comprising: receiving a massively multiplayer online game request from a mobile unit; associating the mobile unit with a group of massively multiplayer online gamers included in a set of massively multiplayer online gamer groups; assigning the set of massively multiplayer online gamer groups to a game session; hosting the game session to facilitate gameplay among the set of massively multiplayer online gamer groups assigned to the game session through a set of mobile units associated with the set of massively multiplayer online gamer groups; receiving a set of advertisements; receiving a set of target demographic information related to the set of advertisements; determining a set of user associations for a user of the mobile unit; comparing the set of target demographic information to the set of user associations; and providing an advertisement in the set of advertisements to the mobile unit, based at least in part on the comparing.