Patent ID: 8214358
Filing Date: 2012-07-03
Classification: G06F,G06Q,Y10S

Abstract:
1. A method for adaptively selecting content to be displayed on a web page comprising: assigning a popularity value for documents based on a number of selections of each document; storing the popularity value in a database; identifying a subset of the documents upon receiving a first request for the web page, wherein the subset is identified based on the popularity value of the documents; displaying the subset of the documents on the web page in response to the first request, wherein the displaying comprises an indicia of each document including a corresponding link; monitoring, for subsequent requests for the web page, a selection of the corresponding link for each of the documents over a time interval; adjusting the popularity value of the documents based on a relative number of selections for each of the documents in the subset, wherein a greater number of selections of the links for a corresponding document during the time interval increases the popularity value of that document; updating the adjusted popularity value for each document in the subset when a document is added or removed from the subset, wherein the adjusted popularity value for each document in the subset is reduced when a document is added to the subset and the adjusted popularity value for each document in the subset is increased when a document is removed from the subset; and updating the subset of the documents upon receiving a future request for the web page, wherein the updated subset is identified based on the updated popularity value of the documents and the future request occurs after the time interval has expired.