Patent ID: 7451177
Filing Date: 2008-11-11
Classification: G06Q,H04N

Abstract:
1. A method for obtaining, delivering and presenting information content on a player device, the method comprising the steps of: receiving user information associated with content to be obtained in the form of a content item; obtaining content programming information by conducting a search based at least in part on the user information, the obtained content programming information identifying a source for the content item and a time at which the content item is available; enabling the reception by the player device of the content item by accessing the identified source at the identified time, generating a unique identifier for each content item and tagging the content item with the unique identifier; logically dividing at least one content item into sub-segments, wherein the step of logically dividing the at least one content item into sub-segments is applied to an advertisement and further comprising the steps of: defining one sub-segment as a request for information sub-segment; and defining another sub-segment as a request for purchase sub-segment; storing the received content item; receiving a request for presenting the content item; and presenting the content item on the player device; receiving an actuation signal while the content item is being presented and a time stamp identifying a particular location within the presentation of the content item; based on the received time stamp, identifying which sub-segment was actively being presented when the actuation signal was received; and if an actuation signal is received while presenting the request for information sub-segment of the advertisement, providing further information associated with the advertisement; and if the actuation signal is received while presenting the request for purchase sub-segment, initiating a transaction for a purchase associated with the advertisement.