Patent ID: 8234265
Filing Date: 2012-07-31
Classification: G06Q

Abstract:
1. A computer-implemented method, comprising: receiving, in a data processing device, user session data for a plurality of user sessions, the user session data for each user session including search queries and corresponding content performance data for the user session, the content performance data representing user actions in response to content being provided responsive to the search queries; segmenting, by a data processing device, the user session data into session subsets based on a session delineator, each session subset including search queries that were received within a threshold proximity of other search queries in the session subset, the threshold proximity being specified by the session delineator; classifying, by a data processing device, each search query as belonging to a particular query performance group based on an advertisement performance measure corresponding to the search query, the advertisement performance measure being computed based on the content performance data corresponding to the search query, wherein classifying each search query to a particular query performance group comprises: selecting, by a data processing device, reference query pairs, each reference query pair including a high-performing query from the high-performing query group and a low performing query from the low-performing query group, each reference query pair being a query pair that is defined for at least a threshold number of session subsets; generating, by a data processing device, query rules based on the reference query pairs, each query rule specifying that content responsive to a high-performing query from a reference query pair be identified in response to receipt of a low-performing query from the reference query pair; and providing, by a data processing device and based on the query rules, content responsive to a high-performing query specified by a query rule in response to receipt of a low performing query specified by the query rule.