Patent ID: 8560493
Filing Date: 2013-10-15
Classification: G06Q

Abstract:
1. A method performed by one or more processing devices, comprising: receiving a request and information indicative of a local time in a time zone from which the request was sent; accessing, in response to the request, a first mapping of (i) one or more first time ranges, to (ii) one or more prices to be paid for display of an advertisement; determining, from the one or more first time ranges in the first mapping, a particular first time range that comprises the local time; identifying, from the one or more prices in the first mapping, a particular price that is mapped to the particular first time range; accessing a second mapping of (i) one or more second time ranges, to (ii) one or more estimated performance metrics for the advertisement; determining, from the one or more second time ranges in the second mapping, a particular second time range that comprises the local time; identifying, from the one or more estimated performance metrics in the second mapping, a particular estimated performance metric that is mapped to the particular second time range; and determining, at least partly based on the particular price and the particular estimated performance metric, a score for the advertisement.