Patent ID: 9185112
Filing Date: 2015-11-10
Classification: G06F,G06Q,H04L

Abstract:
1. A method comprising: receiving, at a web server, a request to login to a web page of a web site that is hosted by the web server, the request comprising a user login identity for logging a user into the web page, the user login identity authenticating the user based on a separate account managed by an authentication provider different from the web server, the web site comprising a plurality of web pages configured to be logged into based on a plurality of user login identities; contacting, at the web server, the authentication provider to authenticate the user login identity; contacting, at the web server, the authentication provider to identify social profile data that is associated with the separate account, the social profile data comprising an interest that is associated with the separate account; identifying, at the web server, personalized content from potential content based on the interest by at least: permitting, at the web server, the login to the web page based on the authentication provider authenticating the user login identity; and providing, at the web server, the personalized content as part of the web page of the web site hosted by the web server.