Patent ID: 9043831
Filing Date: 2015-05-26
Classification: G06Q,H04N

Abstract:
1. A method of delivering an advertising message to a mobile computing and communication device, comprising: a. establishing an ad hoc communication link between a digital television system and the mobile device; b. broadcasting a program comprising a series of frames by the television system; c. receiving by the television system a control signal from the mobile device; d. freezing a frame being displayed by the television system, said frame further including a plurality of displayed items, at least one of the displayed items is associated with an advertising message stored in a data storage unit of the television system; e. transmitting a data file including said frame and said associated advertising message from the television system to the mobile device; f. displaying said frame on a display of the mobile device, said displayed item is marked with a visible symbol indicating that said displayed items are associated with the advertising message; g. selecting said displayed item by a user through actuating an input device of the mobile device; and h. rendering the advertising message to the user through the mobile device.