Patent ID: 8275659
Filing Date: 2012-09-25
Classification: A63F,G06Q,G07F

Abstract:
1. A method in a multimedia environment for determining a measure of advertising effectiveness for a plurality of advertisements provided by an advertising provider, comprising: incorporating, using a processor, into a portion of the multimedia environment and presenting on an output device content from at least one of the plurality of advertisements; generating, using the processor, an effectiveness measure associated with the presented advertisement content by determining a measure of quality of exposure and duration of exposure to the advertisement content, wherein the measure of quality of exposure is indicative of a likelihood of user observation based on an avatar interaction with an object of the multimedia environment, wherein the object is associated with the advertisement content, and wherein the determining the measure of quality of exposure comprises determining a location and viewing angle of the avatar relative to the presented advertisement content and using the determined location and viewing angle to determine the measure of quality of the exposure; and forwarding the generated effectiveness measure to the advertising provider.