Patent ID: 8752086
Filing Date: 2014-06-10
Classification: G06Q,H04L,H04N

Abstract:
1. A method of sending content to a media player, the method comprising: receiving a plurality of non-advertising content by at least one computing device; determining selected non-advertising content from the plurality of non-advertising content at the at least one computing device; receiving a plurality of advertising content, at the at least one computing device, each advertising content from the plurality of advertising content having a duration; for each advertising content from the plurality of advertising content, determining, at the at least one computing device, partial experiences of the duration of the advertising content consumed by a plurality of media consumers; determining, at the at least one computing device, selected advertising content from the plurality of advertising content for a media consumer based on (a) first profile data associated with the media consumer, (b) second profile data associated with the selected non-advertising content, and (c) third profile data associated with the selected advertising content, and (d) statistical data associated with the selected advertising content, the statistical data being indicative of the partial experiences of the duration of the selected advertising content consumed by the plurality of media consumers; associating the selected advertising content with the selected non-advertising content in at least one media file at the at least one computing device; and sending the at least one media file from the at least one computing device to the media player associated with the media consumer.