Patent ID: 7725349
Filing Date: 2010-05-25
Classification: G06Q

Abstract:
1. A computer implemented method of setting the value of a coupon comprising: distributing at least two coupons, each coupon having a coupon value; receiving by a computer a request for a reset value of one of the at least two coupons in response to a customer presenting the one of the at least two coupons for redemption for a purchase of a product from a retailer, after distributing the one of the at least two coupons; accessing market demand information for the product corresponding to the one of the at least two coupons in response to the request; determining by the computer a market demand value based on the market demand information; setting by the computer the reset value based on the market demand value; and providing the reset value for the one of the at least two coupons to the retailer, in response to setting by the computer the reset value; and applying the reset value and not the coupon value to the purchase of the product.