Patent ID: 7315830
Filing Date: 2008-01-01
Classification: G06Q

Abstract:
1. A method of permitting a user to order merchandise on a client computer that communicates with a server, the server responding to on-demand requests for a Web page containing promotional items of merchandise, wherein the server sends to the client computer the Web page and an auxiliary file containing descriptive data related to the promotional items, comprising: receiving, at the client computer, the Web page and the auxiliary file, to produce a graphical depiction of one or more promotional items on a graphical user interface coupled to the client computer and configured to receive input from the user; displaying descriptive data related to at least one of the promotional items in response to a request from the user, wherein the descriptive data is read from the auxiliary file in response to the request from the user without further accessing and querying said server and displayed with the graphical depiction on said graphical user interface; and sending the descriptive data related to one of the promotional items to a selection panel in response to a selection request from the user, wherein the selection panel is displayed with the graphical depiction on said graphical user interface, wherein said sending is implemented by the client computer reading the auxiliary file and without accessing and querying the server for the descriptive data to be sent.