Patent ID: 8787884
Filing Date: 2014-07-22
Classification: G06Q,H04L,H04W

Abstract:
1. A method of providing different advertisements at a mobile communications device that stores a plurality of advertisement components, comprising: receiving at the mobile communications device at least some of the plurality of advertisement components via a mobile communications network while a user is using the mobile communication device, the advertisement components including frameworks, values, and parameters used to construct the different advertisements; receiving at the mobile communications device different advertisement recipes, each advertisement recipe specifying a framework and a particular configuration of values and parameters within the framework, from among the components stored in the mobile communications device and received via the mobile communications network, to include in an advertisement, wherein the components that are stored in the mobile communications device are stored in advance of receipt of the advertisement recipes, and the components that are received via the mobile communications network are received in advance of the receipt of the advertisement recipes; constructing at the mobile communications device the different advertisements from among the components stored in the mobile communications device in advance of the receipt of the advertisement recipes and the components received via the mobile communications network in advance of the receipt of the advertisement recipes, each advertisement being constructed from the framework and the particular configuration of values and parameters within the framework specified for the advertisement, according to the received different advertisement recipes; and providing the different advertisements at the mobile communications device that correspond to the received different advertisement recipes.