Patent ID: 8027871
Filing Date: 2011-09-27
Classification: G06Q

Abstract:
1. A method of enhancing a lead record, the method comprising: receiving a lead record from a requesting entity, the lead record comprising a plurality of data items including at least a surname field for storing a surname data item and a contact field for storing a contact information data item, the contact information data item comprising at least one of: a telephone number, a facsimile number, a pager number, and an email address; determining, by a computer system, a contactability score associated with the lead record, the contactability score indicating a likelihood that an individual associated with the lead record is associated with the contact information data item, wherein the contactability score is based at least partly on information received from one or more data sources regarding a relationship between the contact information data item that is associated with the lead record and other data items associated with the lead record; wherein determining the contactability score further comprises: selecting a data bundle indicating one or more additional data items associated with the lead record that are to be retrieved from one or more data sources; transmitting, by the computer system, at least a portion of the data bundle to the one or more data sources; receiving from the one or more data sources at least some of the additional data items indicated in the data bundle; generating, by the computer system, a propensity score that is customized for the requesting entity, wherein the propensity score is based on at least one of the data items of the received lead record or the additional data items received from the one or more data sources, the propensity score indicating a propensity of an individual that is of interest to the requesting entity, the propensity score being generated based on one or more statistical models customized based on criteria and desired scoring output specified by the requesting entity; generating the enhanced lead record comprising at least a portion of the lead record received from the requesting entity, at least a portion of the additional data items received from the one or more data sources, and the generated propensity score; and transmitting the enhanced lead record to the requesting entity.