Patent ID: 8210918
Filing Date: 2012-07-03
Classification: A63F,G06Q

Abstract:
1. A computer-implemented method for operating a fantasy league using at least one fantasy server system, the method comprising: storing fantasy player information regarding performance history of one or more real-world athletes selected as fantasy players; storing sponsorship information associated with the fantasy player on at least one of an individual basis and a team basis; receiving a fantasy player transaction request from a fantasy client device; determining a fantasy player transaction result including at least one item of fantasy player information responsive to said fantasy player transaction request; associating at least one item of sponsorship information to the fantasy player transaction result based at least in part upon said sponsorship information associated with the fantasy player and a sponsorship selection criteria; and transmitting the fantasy player transaction result and the at least one associated item of sponsorship information to the fantasy client device at least partially as at least one of feed formatted content and subfeed formatted content.