Patent ID: 8244225
Filing Date: 2012-08-14
Classification: G06Q,H04W

Abstract:
1. A system for distributing information forming part of an information campaign to a user's mobile device in a mobile communication network, the system comprising: a campaign message capturing module to capture information defining campaign messages to be distributed on behalf of an information provider to a mobile device; a communication module to receive a campaign message request associated with a mobile device, the campaign message request generated by embedded architecture content forming part of art application program of a mobile device service provider, the campaign message request being generated on the activation or use of the application program of the service provider on the mobile device, and distribute a selected campaign message to the mobile device or mobile device service provider, in response to the received campaign message request; and a distribution management module to associate the campaign message request with target profile information defined by the information provider in order to select a suitable campaign message for distribution by the communication module.