Patent ID: 7269643
Filing Date: 2007-09-11
Classification: G06F,G06Q,H04L

Abstract:
1. A Web site quality measurement method, the method comprising the steps of: logging visitor data and session data for a Web site viewing session established between a Web site visitor and a Web site comprising a plurality of Web site pages, wherein the logged visitor data comprises a plurality of visitor-specific metrics including a network identifier corresponding to a document browser client used by the Web site visitor, configuration data associated with the document browser client, a source identifier indicating a network source that referred the document browser client to the Web site, and wherein the logged session data comprises a plurality of session-specific metrics including at least one page identifier for identifying each page served to the document browser client and a time indicator of a duration of time that each page served is viewed by the Web site visitor; dynamically ranking at least a portion of said logged visitor data and session data based upon ranking criteria loaded when the Web site viewing session is established, the ranking criteria being obtained through a subscription to factors associated with Web site visitor data, at least one of the factors being generated and loaded at the time the ranking is performed; statistically analyzing the visitor data and session data to compute a composite score for said Web site viewing session based upon said individually ranked data, the composite score providing a quality measurement of the Web site; generating a plurality of composite scores for a plurality of Web site viewing sessions and matching user-specific and session-specific metrics to equivalently compare a quality of each Web site viewing session based upon a comparison of the composite scores; generating a plurality of composite scores computed at different times to establish a relative trend of quality associated with the Web site; weighting said individually ranked logged data based upon pre-established weights associated with said visitor data and session data; computing a weight composite score for said Web site viewing session based upon said weighted data; adding said computed weighted composite score to a database of historical scores for said Web site visitor; and wherein said step of computing said weighted composite score further comprises the step of: averaging said historical scores for said Web site visitor; weighted said averaged historical scores based upon pre-established weights associated with said historical scores; and, computing said weighted composite score for said Web site viewing session based upon said weighted data and said weighted average historical scores.