Patent ID: 7870023
Filing Date: 2011-01-11
Classification: G06Q,Y10S

Abstract:
1. A method which is implemented by a computing system that includes a processor for selecting one or more advertisements to display to a viewer, the method comprising: the computing system identifying, for a defined target, each advertisement from a plurality of advertisements as either a committed advertisement or a flexible advertisement; upon identifying a first absolute weight for each committed advertisement and a relative weight for each flexible advertisement, the computing system defining a total flexible advertising inventory value as the difference between the sum of the first absolute weights for the committed advertisement content and a base factor; the computing system defining a second absolute weight for each of the flexible advertisements based upon the relative weight of the flexible advertisement, the sum of the relative weights of the flexible advertisement, and the total flexible advertising inventory value; and the computing system randomly selecting the advertisement based upon the first absolute weight of the committed advertisement and a second absolute weight of the flexible advertisement.