Patent ID: 8910199
Filing Date: 2014-12-09
Classification: H04H,H04N

Abstract:
1. A system for displaying targeted content on a television at a television viewing location, comprising: means for receiving; a plurality of sets of primary content at the television viewing location, each of the plurality of sets of primary content having at least one targeted content display opportunity, and each of the plurality of sets of primary content comprising a subset of a category of content; a plurality of sets of targeted content at the television viewing location, each of the plurality of sets of targeted content adapted for display on the television during a targeted content display opportunity, individual sets of targeted content associated with at least one of a plurality of content providers, and each of the plurality of sets of targeted content specifying: means for ascertaining the identity and/or a characteristic of a television viewer watching the television at, or just prior to, the time of the targeted content display opportunity, means for processing instructions and/or data for selecting one of the received plurality of sets of targeted content for display to the television viewer during the targeted content display opportunity in accordance with a criterion based on: