Patent ID: 9069770
Filing Date: 2015-06-30
Classification: G06F,G06Q,H04B,H04L,H04W

Abstract:
1. A method of providing a user with digital content related to an item, the item associated with a smart tag encoded with an item identifier that identifies the item, the smart tag configured to transmit the item identifier to an electronic device of the user when the electronic device is positioned proximate to the smart tag, the method comprising: receiving, at a server from an application running on the electronic device of the user, a request to provide digital content related to the item, the request including a user identifier of the user and the item identifier transmitted from the smart tag to the electronic device upon the user positioning the electronic device proximate to the smart tag; determining, by the server, whether the item is registered to the user, wherein the item is determined to be registered to the user if the item identifier is associated in a data store with the user identifier; if the item is determined to be registered to the user, causing the application running on the electronic device of the user to display registered-user digital content that is designated for registered users; and if the item is determined not to be registered to the user, causing the application running on the electronic device of the user to offer the user an option to register the item to the user and to display to the user digital content that is designated for non-registered users; wherein the registered-user digital content is different from the digital content that is designated for non-registered users.