Patent ID: 9118774
Filing Date: 2015-08-25
Classification: G06F,G06Q,H04M

Abstract:
1. A computer-implemented method of presenting promotional content to a user of a communication device, the method comprising: receiving, at a server system and from a communication device, information relating to the communication device, the information relating to the communication device including at least one of information identifying a location of the communication device, information identifying a limitation of the communication device, or information related to content presented on the communication device; identifying with the server system a result that is responsive to the information relating to the communication device, the result including unformatted advertising content submitted by an advertiser for presentation to a user of the communication device; identifying a plurality of stored presentation formats that are eligible for use in presenting the result, wherein each stored presentation format: accessing, with the server system, stored data that indicates a preference of the user for a particular presentation format among the plurality of stored presentation formats, wherein the preference of the user is based upon at least behavior of the user responsive to previous result presentations; based at least upon the accessing, dynamically selecting the particular presentation format for the result from the plurality of stored presentation formats, wherein: preparing the result for presentation by the communication device by populating the one or more document component areas of the selected presentation format with the advertising content of the result; and providing, to the communication device, the result in the selected presentation format for display by the communication device.