Patent ID: 7716700
Filing Date: 2010-05-11
Classification: H04N

Abstract:
1. A method for presenting programming content including a first commercial therein, comprising: generating a commercial table including information indentifying alternate commercials corresponding to the first commercial, said commercial table identifying a plurality of different alternate commercials corresponding to different trick play speeds and directions of playback operation; storing in said commercial table an ending frame identifier identifying an ending I-frame of said first commercial; receiving a request for manipulation of a presentation of the programming content, the request including information concerning a manipulation speed affecting the presentation of said first commercial; and in response to the request, accessing said commercial table and selecting, based on the information in said commercial table, an alternate commercial corresponding to both the first commercial and to a trick play speed and direction indicated by said request for manipulation of the presentation, for presentation, in lieu of at least a portion of the first commercial.