Patent ID: 8527869
Filing Date: 2013-09-03
Classification: G06F,G06Q,H04L

Abstract:
1. A method for web page personalization, comprising: profiling a web page to create a web page profile by parsing the web page to extract different types of content components and associating a classification selected from a plurality of classifications with each one of different types of the content components, wherein the plurality of classifications comprises psychographic categories, the web page profile being distinct from and stored separately from the web page; providing a user profile having a plurality of psychographic categories, each psychographic category having an affinity rating and a confidence value, the affinity rating and the confidence value of the psychographic categories of the user profile being derived from the user's actual web surfing activity associated with a plurality of web sites; comparing the psychographic categories of the web page profile to the psychographic categories of the user profile to identify matching psychographic categories; checking whether the web page is subject to personalization by determining whether the web page profile specifies preferences or instructions regarding the handling of the personalization; if the web page is not subject to personalization, producing an unmodified web page; and if the web page is subject to personalization, producing a modified web page by: