Patent ID: 8448057
Filing Date: 2013-05-21
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method of selecting an audience segment from a pool of tracked entities based on a composite index indicating an aggregate similarity of the audience segment to an archetypical audience, the computer-implemented method comprising: receiving user input indicating the archetypical audience, wherein the archetypical audience comprises tracked entities; scoring tracked entities from the pool of tracked entities with a tracked entity score configured to indicate a similarity between the tracked entity and the archetypical audience, by building a model based at least in part on analyzing consumption histories for the tracked entities in the archetypical audience; displaying on a device a graphical representation illustrating a distribution of the tracked entities with respect to the tracked entity scores; receiving a second user input indicating the audience segment via a manipulation of the graphical representation; determining a value for the composite index and a value for an audience segment size for the audience segment, based at least in part on the second user input; and displaying the values for the composite index and audience segment size in association with the graphical representation.