Patent ID: 9178634
Filing Date: 2015-11-03
Classification: G06Q,H04H,H04N

Abstract:
1. Content management apparatus for use within a content delivery network, said apparatus comprising: an advertising subsystem having an advertising content store, said advertising subsystem configured to identify at least one advertising placement opportunity in delivered content; a data collection subsystem; a processing subsystem in data communication with said data collection subsystem; a data storage subsystem in data communication with said processing subsystem, said data storage subsystem configured to store user-related data; and an anonymization module configured to substantially anonymize at least portions of said user-related data, said anonymized user-related data being stored in said data storage subsystem based on at least one anonymous identifier; wherein said data collection subsystem is configured to gather said user-related data, and said processing subsystem is configured to process said user-related data and generate an advertising product based at least in part on said processed user-related data and said at least one placement opportunity; wherein said processing subsystem is further configured to assign a plurality of parameters configured to describe said advertising product and enable an automatic purchase of a particular one of said advertising product when at least a percentage across said plurality of parameters relating to said particular one of said advertising product matches a purchaser-determined threshold percentage identified by said purchaser; and wherein said at least one anonymous identifier comprises a cryptographic hash of at least a media access control (MAC) address associated with a consumer premises equipment (CPE) of a user.