Patent ID: 8160909
Filing Date: 2012-04-17
Classification: G06Q

Abstract:
1. A computer system based including a server with a processor and a memory, having a site optimizer integrated with an electronic commerce platform, the site optimizer comprising: test creation software module stored in the server memory and containing program code which when executed by the processor in the server causes the server to perform operations of configuring a site optimizer test having a first and a second offer cell and a site traffic segmentation rule that defines a percentage of incoming site traffic to direct to the first offer cell and a remaining percentage of incoming site traffic to direct to the second offer cell such that 100 percent of incoming site traffic is defined to be directed to one of the first and the second offer cells; and test deployment module stored in the server memory and containing program code which when executed by the processor in the server causes the server to perform operations of executing the site optimizer test by randomly assigning one of the first and second offer cells to each shopping session in accordance with the site traffic segmentation rule such that a shopper is directed to only one assigned offer cell within the site optimizer test, the test deployment module maintaining continuity of the offer cell for a particular shopper throughout each shopping session by checking for an offer cell assignment cookie for the particular shopper which stores the offer cell assignment and utilizing such stored offer cell assignment for the shopping session when the cookie exists, and the test deployment module setting a cookie as a unique session identifier for a shopping session when no offer cell assignment cookie exists for the particular shopper.