Patent ID: 8433603
Filing Date: 2013-04-30
Classification: G06Q

Abstract:
1. A computer implemented method comprising: determining, using one or more processors, a precision value and an estimate value for a conversion rate ratio for a publisher, wherein the estimate value for the publisher includes a mean (m′) and a standard deviation (s′); determining, using the one or more processors, a precision value and estimate value for a conversion rate ratio for a group of peers of the publisher, wherein the estimate value for the group of peers of the publisher includes a mean (m) and a standard deviation (s); generating, using the one or more processors, a modified estimate value for the conversion rate ratio of the publisher using the precision value of the publisher, the precision value for the group of peers of the publisher, and the estimate value for the conversion rate ratio for the group of peers of the publisher, communicating, using the one or more processors, the modified estimate value for the conversion rate ratio for the publisher to one or more advertisers.