Patent ID: 6953513
Filing Date: 2005-10-11
Classification: B42C,B42D,G09F,Y10T

Abstract:
1. A method of making magazines which include a pop-up structure wherein a pop-up piece is operatively attached between facing pages, which method comprises: printing a plurality of signatures on a web fed press, which signatures each include at least two pairs of consecutively numbered or designated pages which are designed for assembly to create a magazine, conveying said signatures along a path as a part of the assembly of a magazine, providing a plurality of similar flat pop-up pieces at a location adjacent said path, which pieces are die-cut single sheets and carry indicia relevant to advertising that appears on one of said consecutive pages and also carry pressure-sensitive adhesive on a front surface, said pieces being attached to one another in series as a strip with a line of weakness between adjacent pieces, bursting each said piece along the line of weakness from the following piece in said strip, placing one of said burst pieces upon a specific location on each specific page bearing such advertising as the signature including that page is traveling along said path, which location is spaced from any edge of said page by moving said burst piece in the same direction and at the same speed at which said signature is traveling, and adhesively securing a rear surface of a base section of said piece thereto, positioning an additional one of said signatures which contains a page that is consecutive with said specific page in juxtaposition therewith so that there is adherence thereto at the location of said pressure-sensitive adhesive, completing the assembly of said magazine, whereby said pop-up piece becomes adhesively attached between two facing consecutive pages to form a pop-up structure such that, when a recipient of the magazine opens same to spread said consecutive two pages, said pop-up piece assumes an attention-attracting three-dimensional configuration in direct association with said specific page having said relevant advertising printed thereupon.