Patent ID: 8041601
Filing Date: 2011-10-18
Classification: G06Q

Abstract:
1. A computer-implemented method for automatically targeting Web-based advertisements, comprising: identifying, by a computer system including one or more computers on a network, advertisements relative to a query, wherein identified advertisements describe characteristics relative to at least one of a product and a service; scoring, by the computer system, the advertisements according to a degree of a match between the query and the characteristics of the identified advertisements; creating, dynamically by the computer system, an advertising creative, using at least the characteristics of at least one such identified advertisement, to include in the corresponding advertisement, wherein the act of dynamically creating the advertising creative further uses terms from the query to summarize the at least one of a product and a service described by the advertisement in the advertising creative dynamically; and providing, by the computer system, at least some of the advertisements as Web-based content.