Patent ID: 8079045
Filing Date: 2011-12-13
Classification: G06Q,H04N

Abstract:
1. A method for displaying a targeted advertisement to a viewer of a display of an audiovisual system in conjunction with displaying a broadcast stream on the display, the method comprising: a. selecting a broadcast stream; b. displaying the selected broadcast stream on the display; c. receiving a first signal from a viewer control interface indicating a viewer command to the audiovisual system, wherein the audiovisual system is responsive to the viewer command by initiating a corresponding action selected from the group consisting of: fast-forwarding the displayed selected broadcast stream, pausing the displayed selected broadcast stream, and replaying the displayed selected broadcast stream; d. defining a viewer profile of the viewer of the display based on a content of the displayed selected broadcast stream, the viewer command indicating a reaction by the viewer to the content of the displayed selected broadcast stream, and a timestamp; e. selecting a first advertisement for display during a selected advertisement time from a plurality of stored advertisements based on the viewer profile of the viewer of the display; and f. displaying the first advertisement on the display during the selected advertisement time;