Patent ID: 6898572
Filing Date: 2005-05-24
Classification: G06Q

Abstract:
1. A method for the management of advertising space comprising: advertising, by plural advertising space providers, by providing advertising space on surfaces of articles having utility other than solely the display of printed matter, or on the surface of wrappings for such articles, and by displaying advertisements on at least some of said surfaces; entry, by plural advertising space providers, of information about available advertising space on said surfaces, into a database for storage therein, the database being controlled by a host computer connected to, and accessible for searching of said database through, a global communications network; entry, by plural advertising parties, of information about conditions under which each advertising party desires to publish advertisements, into said database for storage therein; searching of the database by plural advertisers, wherein each advertiser searching the database transmits a search query through the global communication network to the host computer from a location remote from the host computer, and the host computer transmits a response, identifying available advertising space responsive to the search query, through said network; and searching of the database by plural advertising space providers, wherein each advertising space provider searching the database transmits a search query through the global communication network to the host computer from a location remote from the host computer location, and the host computer transmits a response identifying advertisers responsive to the search query through said network.