Patent ID: 8788358
Filing Date: 2014-07-22
Classification: G06Q

Abstract:
1. A system for creating a mobile application framework to extend or promote branding of a plurality of customers within a targeted industry segment, comprising: computer memory comprising a resource that, with the aid of a computer processor, (i) organizes a set of substantially identical branding features provided by a developer into a plurality of pre-defined branding categories, wherein the plurality of pre-defined branding categories are designed for the targeted industry segment to promote or extend the brand of each of the plurality of customers, and (ii) creates a plurality of mobile applications for the customers within the targeted industry segment, wherein each mobile application includes a common user interface with the set of substantially identical branding features and a set of unique customized branding features designed for each particular customer that is distinguishable from other customers within the targeted industry segment; wherein each of the mobile applications, when presented on a display of a mobile device, includes (i) a navigation menu for accessing the plurality of pre-defined branding categories, and (ii) submenus for providing access to specific functions within the pre-defined branding categories; and wherein the branding features and pre-defined branding categories are accessible in the mobile applications to extend or promote branding of the customers within the targeted industry segment.