Patent ID: 7657457
Filing Date: 2010-02-02
Classification: G06Q

Abstract:
1. A computing apparatus configured for operating a graphical user interface (GUI) for enabling a customer to select products, comprising: a displaying mechanism configured to display at least one virtual shelf and a purchase icon representing a purchase composed of items selectable by the customer, the virtual shelf containing a plurality of virtual products, each virtual product representing an available product and including a selectable product element and a selectable price tag element attached the product element, the product element providing a graphical representation of the available product and the price tag element indicating a price of the product; and a selection mechanism responsive to customer's selection of the product element for controlling the displaying mechanism to display information on the product represented by the product element, and responsive to customer's selection of the price tag for controlling the displaying mechanism to modify the purchase icon so as to reflect addition of the product represented by the product element to the purchase.