Patent ID: 8719095
Filing Date: 2014-05-06
Classification: G06Q,H04L

Abstract:
1. A method for targeting advertising to a receiving peer device, said method comprising: requesting content from a directory service, the request performed by said receiving peer device on a peer-to-peer network; receiving a list of peers in the peer-to-peer network having said requested content; selecting a serving peer from said received list of peers; establishing communications with said selected serving peer; receiving a list of chunks of content and associated ads available from said selected serving peer; requesting a chunk of content and associated ads available from said selected serving peer, said associated ads are associated with said chunk of content; and receiving said requested chunk of content and randomly selected associated ads from said selected serving peers; storing said received chunk of content and said randomly selected ads; ranking said received ads by said receiving peer device, wherein highly ranked ads are chosen for rendering; selecting content from which stored chunks of content are to be deleted; determining a percentage of expired ads associated with said selected content; deleting said expired ads; selecting an equal percentage of said stored chunks of content as the percentage of expired ads to delete; and deleting said selected chunks of content.