Patent ID: 7407099
Filing Date: 2008-08-05
Classification: G06Q

Abstract:
1. A method of achieving a tailored content response said method comprising: receiving a machine readable indicia wherein at least a first portion of said machine readable indicia pertains to said product identifier and at least a second portion of said machine readable indicia pertains to said device identifier; identifying a product in a database wherein said product is associated with said product identifier, said identifying a device profile wherein said device profile is associated with said device identifier, said device profile comprising context information for a device; dynamically computing a user profile; and compiling said tailored content response for said device based upon said product, said context information and said user profile, and wherein said receiving the machine readable indicia further comprises: receiving said machine readable indicia wherein at least a first portion of said machine readable indicia pertains to a universal unique identifier (UUID) of a radio frequency identification (RFID) tag.