Patent ID: 9098165
Filing Date: 2015-08-04
Classification: G06F,G06Q,H04L

Abstract:
1. A method comprising: receiving a request for a sponsored story, the sponsored story for display to a viewing user and comprising information about an interaction performed in connection with another user of a plurality of users who is connected to the viewing user in a social networking system; receiving targeting criteria for the requested sponsored story, the targeting criteria identifying a set of user profile information items required for the viewing user to be eligible to be presented with the sponsored story, the user profile information items for each user being included in a profile for the user maintained by the social networking system; applying the targeting criteria to a viewing user profile for a viewing user, where the applying comprises, for one or more of the user profile information items of the targeting criteria: determining that the viewing user is eligible to be presented with the sponsored story based at least in part on the connection user profile including the one or more of the user profile information items of the targeting criteria; and providing the sponsored story for display to the viewing user.