Patent ID: 8606294
Filing Date: 2013-12-10
Classification: H04W

Abstract:
1. A computer-implemented method of estimating demographic information associated with a selected geographical area based on tracks of travel of a plurality of mobile device users, the method comprising: for each mobile device user of a plurality of mobile device users, obtaining a track of travel of the mobile device user generated by a corresponding mobile device; for each mobile device user of the plurality of mobile device users, determining a location of an intermediate ending point of the portion of a track of travel of the mobile device user, the intermediate ending point of each track being within a selected geographical area; for each mobile device user of the plurality of mobile device users, determining a location of an intermediate starting point of the portion of the track of travel of the mobile device user, the intermediate starting point being within a starting geographical area; estimating a ratio of mobile device users transiting into the selected geographical area versus mobile device users that are residents of the selected geographical area based on a count of the number of tracks having the intermediate ending point within the selected geographical area; and estimating demographic information associated with the selected geographical area based on the estimated ratio and based on demographic information associated with the starting geographical areas.