Patent ID: 6512551
Filing Date: 2003-01-28
Classification: H04N

Abstract:
A display system, comprising:a display monitor; a broadcast television signal receiver operable in response to broadcast television signals to generate a display at a first area of said display monitor; and a control sub-system connected to and located proximate said receiver, said control sub-system including a storage unit to store a plurality of preselected items of application information at first individual storage locations of said storage unit; said control subsystem operable to store at second individual storage locations of said storage unit, a plurality of items of sponsor information downloaded via vertical blanking intervals or a select portion of a bandwidth associated with said broadcast television signals; wherein selective launching of a stored item of said application information, to generate a display at an area of said display monitor different from said first area, concurrently and without user intervention generates a display of a selectable item of said stored sponsor information at an area of said display monitor different from said first area without interrupting display of said broadcast television signals; and wherein display of an item of stored sponsor information in response to launching of a selected application information item is based on priority queuing of information items stored in said storage unit.