Patent ID: 9053129
Filing Date: 2015-06-09
Classification: G06F,G06Q

Abstract:
1. A method comprising: determining, by a computer device, a first collection of historical occurrences of one or more content item pairs being presented together in association with a single resource; storing, by the computer device, in a first data structure an entry that indicates a first count of the first collection of historical occurrences of the one or more content item pairs; determining, by the computer device and for each content item pair of the one or more content item pairs, a second collection of historical occurrences of a first content item of the content item pair being interacted with when it was presented in a lesser position in a block of content items, wherein the lesser position is not a first position in the block of content items; for the content item pair including the first content item of the content item pair and a second content item of the content item pair, storing, by the computer device, in a second data structure a second count of a number of times in the second collection of historical occurrences that the first content item was interacted with while in a less prominent position relative to the second content item of the content item pair while the second content item was not interacted with; determining, by the computer device, entries in the first data structure where the first count exceeds a first threshold; for each determined entry and by the computer device, locating a corresponding entry in the second data structure and determining if a ratio of the second count for the corresponding entry in the second data structure to the first count for the entry in the first data structure exceeds a predetermined second threshold; and when the ratio exceeds the predetermined second threshold, determining, by the computer device, that a dichotomy exists and storing information about the determined dichotomy in a data storage system.