Patent ID: 7346615
Filing Date: 2008-03-18
Classification: G06F,Y10S

Abstract:
1. A machine-implemented method comprising: a) accepting search query information including a word; b) determining one or more words related to the word included in the accepted search query; c) generating an item request including d) retrieving items using the item request, each of the items having an associated performance value which is a function of at least one of (A) a selection rate associated with the item and (B) a conversion rate associated with the item; e) applying the performance value of each of the retrieved items to a minimum performance threshold to generate a set of filtered items, wherein the performance value of any item retrieved on the basis of the one or more words determined to be related to the word included in the accepted search query is applied to a higher minimum performance threshold than the minimum performance threshold used for the performance value of any item retrieved on the basis of the word included in the accepted search query; and f) sending at least some of the filtered items towards a client device for rendering.