Patent ID: 8788335
Filing Date: 2014-07-22
Classification: G06Q,G07C

Abstract:
1. An online content distribution system that hosts an online marketing campaign, comprising: a server connected to a network; and a plurality of use devices connected to the network; wherein the server is configured to host an interactive web site that provides access to at least one piece of content that forms part of the marketing campaign; wherein the interactive web site enables the uploading of pieces of content in response to the online marketing campaign and the distribution of pieces of uploaded content; wherein that at least one piece of content that forms part of the marketing campaign is a piece of uploaded content; wherein each user device is configured to interact with the interactive web site; wherein the server is configured to track the number of times the at least one piece of content that forms part of the marketing campaign is accessed and the number of other interactions that user devices have with the interactive web site; wherein the number of other interactions that user devices have with the web site are selected from the group consisting of uploading a piece of content, voting for a piece of content, commenting on a piece of content, reviewing a piece of content, sharing a piece of content with a user device, and propagating a piece of content to a second web site distinct from the interactive web site; and wherein the server is configured to determine a cost to charge for hosting the marketing campaign based upon at least the number of times that at least one piece of content that forms part of the marketing campaign is accessed and the number of other interactions that user devices have with the web site; the web site enables a user device to automatically propagate a piece of content to another web site; and the interactions tracked by the server include tracking the number of times the at least one piece of content that forms part of the marketing campaign is propagated to another web site.