Patent ID: 8666825
Filing Date: 2014-03-04
Classification: G06Q

Abstract:
1. A method for embedding e-commerce and community building capability into an Internet-connected seller website hosted by a seller, comprising steps: (a) maintaining on an Internet-connected e-commerce server, separate from the seller website, a product database of products to be sold by a seller on the seller website; (b) incorporating a seller script that is executable in a web browser into at least one web page displaying at least one image representing a product offered for sale by the seller on the seller website, such that the script is executed each time the one or more web pages are opened in a browser application; (c) in response to a buyer, operating an Internet-connected computerized appliance separate from the seller website and the e-commerce server, using an Internet browser application, opening a web page on the seller website, downloading to the buyer's web browser upon execution of the seller script a dynamic page analyzer application from the ecommerce server; (d) executing the dynamic page analyzer application by the buyer's web browser, determining by functions of the dynamic page analyzer one or more images in the web page requiring an interactive toolbar, and adding an interactive toolbar in the web page proximate each image requiring an interactive toolbar, each interactive toolbar including at least one e-commerce control corresponding to a product; (e) requesting by the web browser, in response to selection of an e-commerce control from a toolbar by the buyer, that the e-commerce server provide a dynamic cart script to the buyer's web browser; (f) upon execution of the dynamic cart script by the buyer's web browser, displaying a dynamic cart that enables the buyer to interactively specify an order for the product corresponding to the e-commerce control and to the image corresponding to the toolbar; and (g) sending the specification of the order to the e-commerce server for fulfillment of the order.