Patent ID: 8234166
Filing Date: 2012-07-31
Classification: G06Q

Abstract:
1. A method for determining whether a user of a network should be targeted for the delivery of advertisements over the network, comprising: providing a user interface that enables an authorized user to select one or more tests from a plurality of tests, wherein each test can be used to determine whether a particular user segment in a plurality of user segments should be targeted for the delivery of advertisements via a particular Web site in a plurality of Web sites accessible over a network, wherein the plurality of tests analyze data received from a first database, a second database, and a third database, the first database storing user segment behavioral data, the second database storing attributes associated with each of the advertisements, the third database storing performance data associated with each of the advertisements; automatically determining by a first computer whether each of the plurality of user segments should be targeted for the delivery of advertisements via each of the plurality of Web sites, wherein the automatically determining comprises automatically applying only those tests selected by the authorized user via the user interface to each unique user segment and Web site combination; storing the results of the determination in one or more data structures, wherein each data structure includes an identification of a Web site in the plurality of Web sites and one or more user segments that should be targeted for the delivery of advertisements via the identified Web site; accessing the data structure(s) by a second computer to determine whether a user that belongs to at least one of the plurality of user segments and that has accessed one of the plurality of Web sites should be targeted for the delivery of advertisements via the accessed Web site; and automatically determining by the first computer whether one or more user segments that were previously determined to be targeted for the delivery of advertisements via one or more Web sites should be excluded for the delivery of advertisements via the one or more Web sites by applying those tests selected by the authorized user via the user interface to each unique user segment and Web site combination.