Patent ID: 7814098
Filing Date: 2010-10-12
Classification: G06F

Abstract:
1. A computer-implemented method of computing a keyword's mass indicating keyword's relevance using a programmed computer apparatus, comprising: (i) electronically computing a strength of a keyword based on an electronically-computed keyword strength criteria, (ii) electronically computing a list of forward link neighbor keywords for a keyword and electronically-computed proximity scores of said neighbor keywords relative to said keyword, (iii) electronically computing a list of back link neighbor keywords for a keyword and electronically-computed proximity scores of said keyword relative to said neighbor keywords, (iv) electronically computing the keyword mass as an aggregation function of at least one of the following: the strength of said keyword, strengths of the forward link neighbor keywords to said keyword, strengths of the back link neighbor keywords to said keyword, the proximity scores of the forward link neighbor keywords relative to said keyword, the proximity scores the back link neighbor keywords relative to said keyword, a measure of word quantity in said keyword, measures of word quantity in the forward link neighbor keywords for said keyword, and measures of word quantity in the back link neighbor keywords for said keyword; wherein (a) the forward link strength of said keyword is electronically computed as a function of at least one of the following: the strength of said keyword, the strength of forward link neighbors of said keyword, the measure of word quantity in said keyword, and the measures of word quantity in the forward link neighbors of said keyword; (b) the back link strength of said keyword is electronically computed as a function of at least one of the following: a strength of said keyword, the strength of the back link neighbors of said keyword, the measure of word quantity in said keyword, and the measures of word quantity of the back link neighbors of said keyword; (c) the keyword's mass is electronically computed as a function of at least one of the following: the strength of said keyword, the forward link strength of said keyword, and the back link strength of said keyword.