Patent ID: 8386502
Filing Date: 2013-02-26
Classification: G06Q

Abstract:
1. A computerized method of providing a market identification system (MIS), comprising: creating, by a processor, an entry for customer data in a data processing system, wherein storage of the customer data enables searching of customer attributes included in the customer data about customers of a financial institution, wherein each of the customer attributes are assigned a confidence level indicating a robustness of the customer attributes that illustrates a representation of a number of customers out of the total number of customers that the customer data is available for each of the customer attributes; receiving, by the processor, a query for searching the customer data for the customer attributes about the customers of the financial institution; retrieving customer data, by the processor, in response to the query about the customers of the financial institution, wherein the customer data comprises the customers that meet the customer attributes queried; de-identifying the retrieved customer data, by the processor, such that the customers of the financial institution that meet the customer attributes cannot be identified; aggregating the retrieved customer data, by the processor, wherein aggregating the retrieved customer data comprises combining the customers that meet the customer attributes queried into an available market size and combining the confidence levels for each of the customer attributes queried into an available market confidence level; and displaying, by the processor, the available market size and the available market confidence level.