Patent ID: 8954567
Filing Date: 2015-02-10
Classification: G06Q,H04N

Abstract:
1. A method comprising: receiving, by a traffic data store, first data indicative of first traffic data for a mediaplan during a first time span and second data indicative of second traffic data for the mediaplan during a second time span, the first and second traffic data representing numbers of unique entities that have interacted with a location during, respectively, the first and second time spans; using, by a prediction engine, a function derived from at least one of data received from a user device, the received first data, and the received second data and one of an arbitrary number of unique entities or an arbitrary third time span to predict third traffic data representing a number of unique entities interacting with the location during the third time span; and outputting the prediction of third traffic data to the mediaplan, the mediaplan associated with at least one of an advertising campaign and a media strategy; where the function, when the arbitrary third time span does not exceed the first and second time spans, uses an exponential that includes a difference of dot products using natural logs of combinations of the first, second and arbitrary third time spans and the first and second traffic data, divided by a difference of natural logs of the first and second time spans; and where the function otherwise uses a difference of dot products using combinations of the first, second and arbitrary third time spans and the first and second traffic data, divided by a difference of the first and second time spans.