Patent ID: 7809603
Filing Date: 2010-10-05
Classification: G06Q

Abstract:
1. A clearinghouse for content, comprising: an ad generator comprising a plurality of templates, and adapted for generating a creative based on at least one of said plurality of templates from at least one processor; an ad generator interface adapted to enable a user to interact with said ad generator, wherein, in an interaction with said ad generator using said ad generator interface, at least one endorsement is requested by the user for inclusion in the creative; a content provision rules engine adapted for using the at least one processor to execute at least one of a plurality of computer programmable rules, the executed at least one of the rules being asserted by an endorser of the endorsement to govern the inclusion of the endorsement in the creative; a content provision interface adapted to enable the endorser to interact with said content rules engine to assert the plurality of rules; an approval engine provided by the at least one processor and adapted to facilitate reviewing and approving inclusion of the endorsement in the creative by the endorser, in accordance with ones of the plurality of rules; and an approval engine interface provided at least partially by the at least one processor and adapted to enable the endorser to interact with said approval engine.