Patent ID: 7743330
Filing Date: 2010-06-22
Classification: G11B,H04H,H04N

Abstract:
1. A method, comprising: receiving, at an operations center including one or more processors, a plurality of virtual objects targeted to a plurality of different groups of viewers, wherein said operations center is configured to communicate with a terminal; identifying at the operations center a plurality of virtual object locations within each of a plurality of frames of a video program; creating a plan which includes rules for selecting, for each of the virtual object locations, one of the plurality of virtual objects to display in that virtual object location, the rules based on measures of compatibility between image content surrounding that virtual object location and each of the different groups of viewers; and transmitting, from the operations center, said video program, one or more of the plurality of virtual objects, and said plan to said terminal, wherein said one or more of the plurality of virtual objects are separate from said video program.