Patent ID: 9209984
Filing Date: 2015-12-08
Classification: H04L

Abstract:
1. A method, comprising: assigning, by a server system, a first communication reference to a plurality of advisers, the plurality of advisers comprising a first adviser, and the first communication reference corresponding to an encoded reference to facilitate real-time communication; storing, in a database of the server system, the first communication reference in association with the plurality of advisers and contact information obtained from the plurality of advisers; transmitting, by the server system, the first communication reference over a network in response to a first content request from a first user device; processing, by the server system, a first message received via the network that indicates a first user selection corresponding to the first communication reference; responsive to the processing of the first message, decoding, by a first server and/or a first router of the server system, the first communication reference to determine information associated with the first adviser and stored in the database; connecting, by the server system, a communication device of the first adviser and the first user device to facilitate real-time communications; collecting, by the server system, statistic data related to real-time communications facilitated by the server system, the statistic data comprising first data about a communication connection between the communication device of the first adviser and the first user device; receiving, by the server system from a second user device, a request with a reference to first content that is hosted by a third party server, and, based on the reference to the first content, retrieving by the server system content relevant to the request; analyzing, by the server system, the first content to determine a set of search terms that are representative of a topic of the first content and do not refer to a specific entity; determining, by the server system, second statistics data relative to the set of search terms, the first content, and rates of prior communication connections per presentations of options to connect with a set of one or more advisers, the second statics data corresponding to a subset of the statistic data related to real-time communications; identifying, by the server system, a relevant entity using the set of search terms and the second statistics data, the relevant entity corresponding to a second advisor; transmitting, to the second user device, a response to the request, the response comprising second content for presentation with a representation of the first content, the second content comprises information about the relevant entity and a real-time communication reference of the relevant entity; processing, by the server system, a second request received from the second user device and based at least in part on the real-time communication reference; establishing, by the server system and responsive to the second request: connecting the first voice over Internet protocol call and the second voice over Internet protocol call.