Patent ID: 9111302
Filing Date: 2015-08-18
Classification: G06Q

Abstract:
1. A method of data communication for a retail organization, comprising: sending from an intermediate data processing entity first data to at least one mobile terminal based on data from at least one data processing device associated with the retail organization for use in presentation of a user interface by the at least one mobile terminal based on the first data received from the intermediate data processing entity and generation of second data at the least one mobile terminal based on user generated content data input via the user interface for sending to the intermediate data processing entity for generation of further content data, wherein the user generated content data input by the user of the at least one mobile terminal comprises data collected by the user in relation to the goods, services and/or customers of the retail organization; receiving the second data at the intermediate data processing entity from at least one mobile terminal, wherein the second data comprises said user generated content data input by the user of the at least one mobile terminal; storing at least a part of said second data comprising said user generated content data received by the intermediate data processing entity in a database associated with the intermediate data processing entity; generating third data comprising further content data at the intermediate data processing entity based at least in part on said second data comprising said user generated content data; and communicating the third data comprising said further content data from the intermediate data processing entity to at least one of at least mobile terminal and/or at least one data processing device associated with the retail organization.