Patent ID: 9031580
Filing Date: 2015-05-12
Classification: H04W

Abstract:
1. A computer-implemented method of estimating demographic information associated with a selected tile based on tracks of a plurality of mobile device users, the method comprising: for each mobile device user of the plurality of mobile device users, using the positioning system to perform a series of location determinations to obtain location estimates along a track of the mobile device user; for each mobile device user of the plurality of mobile device users, associating a current location estimate of the mobile device user along the track with at least one previous location estimate of the mobile device user along the track to produce a nanotrack; for each nanotrack ending in the selected tile, determining an origin tile in which the nanotrack started; and estimating demographic information associated with the selected tile, by a computer system, based on visitor demographics including demographic information associated with the origin tiles of nanotracks ending in the selected tile.