Patent ID: 9124947
Filing Date: 2015-09-01
Classification: G06Q,H04L,H04N

Abstract:
1. A method for streaming media in an adaptive bit rate system, the method comprising: responsive to a request for an on demand asset, identifying a first period in at least one of a plurality of differently encoded files of the on demand asset in which an adaptive bit rate media segment associated with the request for the on demand asset is located, identifying an ad break that is associated with the first period; generating a manifest file referencing adaptive bit rate media segments that occur within the first period of the at least one of the plurality of differently encoded files of the on demand asset for use by an adaptive bit rate client device for retrieval of the referenced media segments, following an indication that desired adaptive bit rate media segments during the first period have been retrieved, appending to the manifest file references to ad content associated with the ad break that is associated with the first period; waiting for a playback duration of the ad break to expire before appending to the manifest file references to adaptive bit rate media segments that occur within a second period of the at least one of the plurality of differently encoded files of the on demand asset, wherein said appendages to the manifest file include at least one of: