Patent ID: 8463656
Filing Date: 2013-06-11
Classification: G06Q

Abstract:
1. A non-transitory machine-readable medium comprising instructions, which when implemented by one or more processors perform the following operations: receiving, via a data communication session, a request for first data, the request including a search query for items offered for purchase and a location of a mobile computing apparatus; searching for items offered for purchase based on the search query and the location of the mobile computing apparatus; accessing the first data associated with items offered for purchase, the first data including a location of an item offered for purchase and an item identifier of the item offered for purchase; transmitting, via the data communication session, a response to the request, the response including the first data; receiving, via the data communication session, the item identifier from the mobile computing apparatus; accessing second data associated with the item identifier; transmitting, via the data communication session, instructions including the second data to a communication portal server, the second data including a user identifier, the instructions instructing the communication portal server to initiate a voice communication session according to a communication identifier associated with the user identifier, the voice communication session to provide an option via the voice communication session to purchase the item offered for purchase; and initiating, on the communication portal server and in response to the instructions, the voice communication session according to the communication identifier associated with the user identifier to provide the option via the voice communication session to purchase the item offered for purchase.