Patent ID: 9129309
Filing Date: 2015-09-08
Classification: G06Q,H04L,H04W

Abstract:
1. A method comprising: obtaining, by a processor of a portable electronic device, a user profile via a communication link, wherein the user profile is obtained responsive to a presence of the portable electronic device in an area of a local area network; providing, by the processor, user services at the portable electronic device according to the user profile; enabling control, by the portable electronic device, of a controllable device associated with a system coupled to the local area network; identifying, by the processor, interests associated with a user of the portable electronic device according to tracking of actions at the portable electronic device; identifying, by the processor, first advertisements to be presented by the controllable device based on the interests that are identified; identifying, by the processor, a response from the portable electronic device to a presentation of one of the first advertisements; reanalyzing, by the processor, the actions that are tracked in conjunction with the response to identify refined interests associated with the user; matching, by the processor, the refined interests to second advertisements; presenting, by the processor, the second advertisements by way of the controllable device; and terminating, by the processor, the communication link responsive to a determination that the portable electronic device is outside the area associated with the local area network.