Patent ID: 8671046
Filing Date: 2014-03-11
Classification: G06Q

Abstract:
1. A method for buying and selling of click-through traffic from a seller's web site comprising the steps of: (a) registering a plurality of buyers interested in buying click-through traffic of visitors to the seller's web site; (b) establishing a link from the seller's web site to an intermediary web site, and storing respective links to the plurality of interested buyers' web sites at the intermediary web site, wherein the respective link to each respective buyer's web site can be addressed through the intermediary web site by a corresponding buyer-specific link displayed on the seller's web site during a trial period to be conducted with each corresponding buyer; (c) conducting a pre-bidding trial of click-through traffic from the seller's web site with the plurality of interested buyers by linking the seller's web site through the intermediary web site to each interested buyer's web site in turn during a given trial period so that each buyer can assess what click-through traffic they will receive from the seller's web site; (d) conducting a bidding process after the trial period is concluded, in which the interested buyers who participated in the pre-bidding trial can then bid a price each is willing to pay to obtain the click-through traffic from the seller's web site; and (e) enabling the seller to select a winning bid of a buyer in the bidding process in order to conclude a sale of the right to obtain the click-through traffic from the seller's web site to the winning buyer's web site.