Patent ID: 6535889
Filing Date: 2003-03-18
Classification: G06F,G06Q,Y10S

Abstract:
A method for displaying an interactive electronic representation of a corresponding static media object, comprising:identifying a conventional static media object with a unique identification tag; the unique identification tag appearing on the conventional static media object along with an image having at least two objects; the unique identification tag and the image with the at least two objects represented within the image being visible to the user on the conventional static media object; creating an association between the unique identification tag and an interactive electronic representation of the static media object, the interactive electronic representation including at least two multimedia objects; receiving the unique identification tag and a user identification code; displaying the interactive electronic representation of the static media object in response to receiving the unique identification tag; receiving control input selecting one of the multimedia objects within the interactive electronic representation; and in response to the selection of the multimedia object, associating demographic information with the user identification code.