Patent ID: 8543459
Filing Date: 2013-09-24
Classification: G06Q,H04W

Abstract:
1. A method comprising: presenting, using one or more computing devices, a user interface to a campaign sponsor for customizing selection criteria for a campaign including a user selectable control for specifying one or more criteria, where at least one criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the prescribed geographic location; receiving, using the one or more computing devices, a selection from the campaign sponsor of one or more criteria to be associated with the campaign including a selection of one of user presence or interest; determining, using the one or more computing devices, for a given content request whether a user is present or merely interested in a geographic location; and serving, using the one or more computing devices, content from the campaign when a content item request satisfies the criteria for the campaign.