Patent ID: 7841107
Filing Date: 2010-11-30
Classification: A43B

Abstract:
1. A method for displaying content in a shoe system comprising the steps of: providing a shoe that has an upper; selecting a first region on the upper to display content and forming a first display area within the first region of the upper that permits an interior of the shoe to be visible therethrough; identifying a first area on an innerliner that is constructed to be worn directly on a foot inside the upper of the shoe; the innerliner being separate and freely removable from the shoe; the first area being an area that is specifically selected in view of the location of the first display area such that when the innerliner is worn with the shoe, the first area is in registration with the first display area; and placing first content on the innerliner in the first area such that the first content is displayed when the innerliner is worn with the shoe, thereby allowing the shoe to have different, customizable appearances depending upon the content; wherein the first display area is at least one of transparent, semi-transparent or translucent.