Patent ID: 8112301
Filing Date: 2012-02-07
Classification: G06Q

Abstract:
1. A computer-implemented method for facilitating analysis of consumer behavior in association with advertising exposure or program delivery, the method comprising: collecting in an advertising measurement system: matching at least portions of the collected advertising data, the collected clickstream data, the collected purchase data, and the collected program data in the advertising measurement system at a household data level with at least one electronic computer processor configured for processing data received from the program delivery source, the advertising data source, the programming data source, and the purchase data source, wherein the matching further includes: storing the matched advertising data, clickstream data, purchase data, and programming data in at least one electronic data storage medium operatively associated with the computer processor; applying at least one cleansing algorithm or editing algorithm to the collected data, the matched data or the stored data; and, calculating at least one return on investment metric or true target index metric based on the collected data, the matched data or the stored data.