Patent ID: 7802281
Filing Date: 2010-09-21
Classification: G06Q,H04H,H04N

Abstract:
1. An information providing apparatus comprising: first combining means for combining product information and gift information of a product relating to a drawing to be performed, with information of a completed broadcast program showing the product to thereby provide first combined information, and outputting the first combined information for broadcast transmission to a plurality of end users; first judging means for judging whether the broadcast time of a target scene of a broadcast program in which to introduce the product to be presented has been reached; inserting means for inserting a start signal into said broadcast program when said target scene has been reached; receiving means for receiving drawing result information indicating at least one winner of the drawing from a facility that determines the drawing winners, the drawing results being generated based on participation of the plurality of end users that is transmitted from an end user equipment; second combining means for combining the drawing result information received by the receiving means with information of the broadcast program to thereby provide second combined information, and outputting the second combined information including the drawing winners for broadcast transmission to a plurality of end user equipment via a uni-directional network; and second judging means for judging whether an alternative button depression has been manipulated corresponding to re-accessing a call center with an updated purchase order independent of said first judging means, wherein a photograph of the drawing winner with information of a completed broadcast program is displayed at the plurality of end user equipment, and wherein the product is used in the broadcast program and a displaying period of a message announcing the drawing matches a displaying period during which the product is used in the broadcast program and the start signal is inserted between the outputting of the first combined information and the outputting of the second combined information.