Patent ID: 6144944
Filing Date: 2000-11-07
Classification: G06Q

Abstract:
A method of providing information using a computer system, the method comprising:receiving a request for a dynamically generated display of information, the request being associated with request information, the request information helping characterize a user;requesting one or more advertisements for use in generating the dynamically generated display of information;generating a subset of advertisements from a set of advertisements using selection criteria, the subset of advertisements including the one or more advertisements, the selection criteria corresponding to the request information, the generating the set of advertisements including accessing one or more programs, each program of the one or more programs for adding to and refining the subset of advertisements using the selection criteria;providing at least a reference to the one or more advertisements from the subset of advertisements upon the earlier occurrence of, the completion of all of the one or more programs adding to and refining the subset, a determination that the one or more advertisements is to be provided prior to the completion;providing a description of the dynamically generated display of information, the description corresponding to the reference; anddisplaying the dynamically generated display of information using the description, the dynamically generated display including the one or more advertisements.