Patent ID: 7015875
Filing Date: 2006-03-21
Classification: G06F,G06Q,G09F

Abstract:
1. An advertising billboard device comprising: a plurality of servers; a display controller, wherein said display controller is adapted to receive content from said servers and display said content on an advertising billboard; and at least one passive display unit, provided by said advertising billboard, in communication with said display controller, wherein said passive display unit visually displays the information from said content, wherein said passive display unit is configured to retain a viewable image when not being actively written to or addressed; wherein said display controller is adapted to receive, store, and display content from the plurality of servers, wherein said display controller comprises a hierarchical control scheme, wherein said display controller is operable to select at least one server from said plurality of servers in accordance with said hierarchical control scheme, wherein content is displayed from a server that is selected in accordance with said hierarchical control scheme.