Patent ID: 7895088
Filing Date: 2011-02-22
Classification: G06Q,H04N

Abstract:
1. A system for the delivery and display of content in movie theaters and in high traffic areas, the system comprising: (a) a network interconnecting a plurality of movie theaters, wherein each theater comprises a plurality of display screens, wherein the plurality of display screens at each movie theater comprises: (b) a customer interface operable to (c) a central processing system located remotely from the movie theaters, wherein the central processing system is in communication with the customer interface, wherein the central processing system is configured to schedule the display of advertising content on selected ones of said second type of display screens located in the movie theaters in accordance with the selection made by the customer via the customer interface; and (d) means for digitally transmitting content to the movie theaters from the central processing system via the network for display on at least a portion of the plurality of display screens, wherein the content transmitted to the movie theaters comprises advertising content for display in high traffic areas within the movie theater and content for display on the at least one movie screen within the movie theater.