Patent ID: 8042131
Filing Date: 2011-10-18
Classification: G06Q,H04H,H04N

Abstract:
1. A method of displaying Electronic Program Guide (EPG) advertisements and programming advertisements in a television network environment, the method comprising: (a) storing an EPG advertisement queue, the EPG advertisement queue containing an ordered list of EPG advertisements; (b) storing a plurality of programming advertisements to be inserted in a programming avail; (c) linking each programming advertisement with at least one EPG advertisement to form a plurality of EPG-programming advertisement combinations; (d) when the EPG is invoked immediately subsequent or concurrent to a displayed programming advertisement, displaying the EPG advertisement that is highest in the EPG advertisement queue and which is also contained in the EPG-programming advertisement combination corresponding to the displayed programming advertisement; and (e) reordering the EPG advertisement queue by placing the displayed EPG advertisement at the bottom of the EPG advertisement queue.