Patent ID: 8234281
Filing Date: 2012-07-31
Classification: G06Q

Abstract:
1. A computer-implemented method of matching advertising, the method comprising the steps of: receiving a selection of one or more keywords and advertising information for ads from advertisers; associating a group of advertisers with a first seed, the first seed including a group of keywords selected by said group of advertisers, the group of keywords including a first representative keyword, wherein more than one of said advertisers have selected the first representative keyword; storing a first advertising list corresponding to said first seed in an advertising database and storing the advertising database in a memory, the first advertising list including advertising information of said group of advertisers tied to the first seed; receiving a selection of one or more keywords and advertising information for ads from a first advertiser; determining if at least one of said one or more keywords of the first advertiser is included in said group of keywords of the first seed; if at least one of said one or more keywords is included in said group of keywords of the first seed, associating the first advertiser with the first seed and associating the advertising information of the first advertiser with the first advertising list; if the remaining keywords of the first advertiser are not included in said group of keywords, expanding said group of keywords so as to include said remaining keywords of the first advertiser; determining at least one keyword of content of a target web page; determining a seed for the target web page based on a group of keywords of the first seed and the determined at least one keyword of the content; and providing ads using an advertising list corresponding to the determined seed from the advertising database.