Patent ID: 7555106
Filing Date: 2009-06-30
Classification: G06Q,H04L,H04M,H04Q

Abstract:
1. A method of assigning an extension number to a telephone number in real time, the method comprising: assigning a unique telephone number to an advertiser account from a collection of active telephone numbers stored in a database as an advertiser creates an account and an advertisement and; associating the account, advertisement, and telephone number assignment details with one another and storing into the database and; assigning automatically and storing in the database a numerical identifier for the individual advertisement and associating it with the advertiser account within which it was created and the assigned telephone number associated with said advertiser and; assigning automatically and storing in the database a numerical identifier to a publisher account as a publisher creates an account into the database and; displaying dynamically in an Internet-based advertisement served by the inventor and published by the publisher at the publisher's website the telephone number assigned to the advertiser and; displaying dynamically as an extension number after the telephone number a combination of the numerical identifier of the individual advertisement and the numerical identifier of the publisher and; connecting by telephone prospects who call the assigned telephone number and enter the displayed extension number to the advertiser and; identifying and tracking such calls by the advertiser, advertisement and the publisher thereby; allowing accurate charges to the advertiser account per advertisement and accurate measurement of the tally of calls generated by a unique publisher's publication of the advertisement.