Patent ID: 7146329
Filing Date: 2006-12-05
Classification: G06Q

Abstract:
1. An individually targeted content delivery method comprising: anonymously collecting event data associated with at least one set top box in a defined region in a privacy compliant manner; deriving at least one user model for each set top box in said region by using the collected event data with aggregated demographic data for the population in the region to estimate the fraction of people having one or more demographic characterizations that experience some one or more defined events at the set tap boxes in the region, said estimate(s) comprising a regional model applicable to all set top, boxes in the region, and using said regional model with event observations at the particular set top box to calculate which demographic specification most closely matches viewing behavior at the particular set top box; storing the derived at least one user model and an identifier corresponding to the set top box from which the at least one user model is derived in a storage means for later retrieval; selecting content and associated content attributes to be delivered to at least one of said set top boxes in the region; delivering the selected content and content attributes to the set top box; causing the selected content to be presented by the at least one set top box when a correlation exists between the content attributes and the user model associated with the set top box.