Patent ID: 8549554
Filing Date: 2013-10-01
Classification: G09G,H04N

Abstract:
1. A method, comprising the steps of: identifying stage props in content for replacement, wherein each stage prop comprises an object placed in a scene and bounded by a shape in the content; determining location information for each identified stage prop; determining visual effects information associated with each identified stage prop; generating a profile for each identified stage prop that indicates where a replacement image should be shaded and where a light source should be positioned based on a camera view of each identified stage prop; creating a reference file that includes the profile, location and the visual effects information associated with each identified stage prop; and determining a value associated with each identified stage prop based on factors associated with each identified stage prop's appearance in the content; wherein the reference file is stored in a tangible computer readable medium; and wherein the value is of a type that will influence a price to be paid for advertising; and wherein the step of generating a profile is performed by a software tool that accepts input information about a stage prop from a user, looks up a reference image associated with the stage prop intended to be replaced, and then automatically performs an analysis of the reference image and the stage prop to generate the profile.