Patent ID: 8768765
Filing Date: 2014-07-01
Classification: G06Q

Abstract:
1. A computer-implemented method for logging advertisement conversions, the method comprising: transmitting, by a computer, an advertisement for presentation on a user mobile device, the advertisement being associated with an advertiser; recording, by the computer, information identifying the advertisement, the information identifying the advertisement comprising an identification of the advertisement transmitted to the user mobile device, wherein the identification of the advertisement is stored on the user mobile device in response to an impression of the advertisement on the user mobile device; receiving, by the computer, notification from the user mobile device that the user mobile device received merchant identifying information from a Near Field Communication (“NFC”) device at a location associated with a merchant, the notification comprising at least the merchant identifying information and the identification of the advertisement associated with the advertiser stored on the user mobile device; determining, by the computer, that the advertiser associated with the advertisement is the merchant based at least in part on a determination that the information identifying the advertisement recorded by the computer matches the identification of the advertisement stored and transmitted by the user mobile device and the merchant identifying information; and in response to determining that the advertiser associated with the advertisement is the merchant, logging, by the computer, conversion information indicating that transmission of the advertisement resulted in a conversion event.