Patent ID: 8645198
Filing Date: 2014-02-04
Classification: G06Q

Abstract:
1. A method performed by a computing system to evaluate an advertising strategy with respect to a subject web site, the method comprising: receiving, by the computing system, a specification of the advertising strategy, the specification indicating how to apply the advertising strategy to select one of a plurality of advertising campaigns in response to each page request against the subject web site, wherein the plurality of advertising campaigns each correspond to a different advertising campaign conducted on behalf of at least one advertiser on the subject web site; applying, by the computing system, the advertising strategy in accordance with the received advertising strategy specification to a sequence of page requests earlier received against the subject web site wherein applying the advertising strategy includes selecting one of the plurality of advertising campaigns for each page request in the sequence of earlier-received page requests; and assessing, by the computing system, the results of applying the advertising strategy in accordance with the received advertising strategy specification to the earlier-received page requests.