Patent ID: 7958106
Filing Date: 2011-06-07
Classification: G06Q

Abstract:
1. A method for determining content categories and delivering content to a client device, comprising: transmitting a data agent including a rules engine to a client device in response to a request for content, the rules engine adapted to categorize content transmitted to the client device; transmitting a plurality of rules to the client device for use by the rules engine in the data agent; receiving an indication of a content category for content transmitted to the client device, wherein the content category is determined by evaluating the collected data with the rules and the rules engine; associating the client device with a segment of client devices using a segment identifier based at least in part on the content category; and transmitting content to the client device based on the association of the client device with the segment of client devices, wherein the indication of content category and the segment identifier are distinct from each other.