Patent ID: 8671425
Filing Date: 2014-03-11
Classification: H04H,H04L,H04N

Abstract:
1. A method, comprising: providing a multimedia applications gateway that is connected to an access gateway for an end user domain of an end user device, the access gateway communicatively coupled to the end user device; receiving, at the multimedia applications gateway via the access gateway, multimedia program content, the multimedia applications gateway converting the multimedia program content from a program media source into a first communication having an open standards protocol recognized by the end user device, the first communication representing programming content; receiving directly, at the multimedia applications gateway from an advertising media source, multimedia advertising content, the multimedia applications gateway converting the multimedia advertising content into a second communication having the open standards protocol recognized by the end user device, the second communication representing advertising content; storing the second communication in a local memory of the multimedia applications gateway; and retrieving the second communication from the local memory, inserting the second communication at a location within the first communication, and presenting the first and second communications on the end user device.