Patent ID: 7873541
Filing Date: 2011-01-18
Classification: G06Q

Abstract:
1. A computer implemented method of providing aggregated advertising pricing data to a plurality of remote clients for assisting the remote clients in the purchasing of advertisements, each client having a client terminal coupled to a computer network, the method comprising: electronically receiving client advertising pricing data from at least two of the plurality of remote clients wherein the advertising pricing data comprises data related to actual purchases of advertisements from a plurality of sellers and wherein at least two of the plurality of remote clients have each purchased a comparable advertisement from a first seller; aggregating the received client advertising pricing data to generate pricing information for the comparable advertisement, and storing the aggregated advertising pricing data in an electronic database system wherein the client advertising pricing data is not readily ascertainable from the aggregated advertising pricing data; making the aggregated pricing data, but not the client advertising pricing data of another client, electronically available over the computer network to one or more of the plurality of clients at the client terminals; and generating customized advertising pricing reports for at least one of the plurality of remote clients to assist the remote client in the purchasing of advertisements based on the aggregated advertising pricing data; wherein one of the plurality of remote clients makes an advertising business decision based on the customized advertising pricing reports.