Patent ID: 7292559
Filing Date: 2007-11-06
Classification: G09F

Abstract:
1. An advertising system comprising: an advertising sign having one or more sign apparatuses that receive a terminal address indicating an address of a terminal which is transmitted from a wireless device; and an advertising server that transmits advertising data to the terminal, wherein each of the sign apparatuses comprises: a plurality of wireless receiving units, each having a narrow directionality, that cover reception of a signal in a desired communication space by arranging the wireless receiving units so that patterns of the directionality of the respective wireless receiving units do not overlap, and respectively receive terminal addresses respectively transmitted from a plurality of wireless devices as electromagnetic waves, including electrical waves and light, or sound waves, including ultrasonic waves; a memory that stores the terminal addresses respectively received by the wireless receiving units; a central control unit that reads one of the terminal addresses stored by the memory; and an external interface that inputs the terminal address read by the central control unit and transmits the input terminal address to the advertising server via a public network or the Internet, and the advertising server receives the terminal address transmitted from each of the sign apparatuses and transmits the advertising data to the terminal having the address indicated by the received terminal address.