Patent ID: 7493640
Filing Date: 2009-02-17
Classification: H04N

Abstract:
1. A method for presenting advertisement in a video apparatus having an electronic program guide, comprising the steps of: a. determining whether a channel change command has been issued; b. determining a new channel from a list of channels in response to the channel change command having been issued; c. determining an associated advertisement to be displayed with a new channel; d. generating for display a signal comprising a video program received from the new channel, program information from the electronic program guide corresponding to the new channel, and the advertisement associated with the new channel, wherein the method further comprising the steps of: e. automatically highlighting the advertisement being displayed so that the user may select the advertisement; f. sending back data to a server indicating whether an advertisement has been selected; and g. sending back additional data to said server indicating a source of said advertisement wherein said video apparatus receives advertisements to be displayed in said electronic program guide from a plurality of different sources.