Patent ID: 6708155
Filing Date: 2004-03-16
Classification: G06Q

Abstract:
A computer-implemented decision management process comprising:applying a decision management strategy for controlling behavior of clients of an organization, the strategy being formed of components operating together, the components being at least one of the group consisting of an attribute, a function, a function set, a segment, a test group and a report group; determining results of the applied strategy; selecting, by an end user of the process, a respective component forming the strategy for optimization; selecting, by the end user, potential replacement components and performance metrics for the potential replacement components; applying the selected potential replacement components to prior performance data of the clients; determining results of the applied potential replacement components; and automatically optimizing the selected component forming the strategy, without optimizing the other components forming the strategy, in accordance with the determined results of the applied strategy, the determined results of the applied potential replacement components, and the metrics, to achieve goals of the organization, wherein the selected performance metrics includes a threshold for the potential replacement components, said automatically optimizing replacing the selected component with a respective potential replacement component if performance improvement results of the respective potential replacement component satisfy the threshold.