Patent ID: 8930238
Filing Date: 2015-01-06
Classification: G06Q

Abstract:
1. An advertising system, comprising: a response receiver configured to receive a response from a mobile user device to an ad presentation, said response comprising user information and an ad identifier; and an ad service transmitter that transmits an executable object to said mobile user device, said executable object providing a service on said mobile user device that is modified by said user information, wherein said mobile user device includes a memory and a processor for executing said executable object to provide said service on said mobile user device, wherein said service comprises an executable object configured to complete a user's purchase of goods and services in an online transaction, wherein said service further comprises a modified service ID code to identify an entire ad transaction through the modification of the service to complete purchasing goods or services based on the service, and wherein said modified service ID code is transmitted to the ad service transmitted upon the user's purchase of goods and services.