Patent ID: 7698173
Filing Date: 2010-04-13
Classification: G06Q

Abstract:
1. A computer readable storage medium with stored instructions for performing when executed a method for customizing at a host computer displays for presenting products to a plurality of users accessing an online shopping site, comprising: (a) collecting store visit data for said plurality of users, said store visit data: (b) analyzing said store visit data for each of said plurality of users to calculate a preferred number of presentation elements and preferred locations of presentation elements appearing on a computer display; (c) analyzing said store visit data for each of said plurality of users to determine product content preferences; (d) selecting a number of presentation elements for a computer display customized for each of said plurality of users according to said preferred number of presentation elements and said preferred locations of presentation elements; (e) generating automatically a first computer display for a first user comprising a first preferred number of presentation elements selected and located on said display for said first user according to said first user's preferred number and preferred locations of presentation elements appearing in a computer display, said presentation elements customized according to said first user's preferred appearance of presentation elements (f) adding product content to said first number of presentation elements selected and located on said display for said first user, said product content selected for said first user according to said first user's product content preferences; (g) generating automatically a second computer display for a second user comprising a second preferred number of presentation elements selected and located on said display for said second user according to said second user's preferred number and preferred locations of presentation elements appearing in a computer display, said presentation elements customized according to said second user's preferred appearance of presentation elements; (h) adding product content to said second number of presentation elements selected and located on said display for said second user, said product content selected for said second user according to said second user's product content preferences; (i) transmitting said first computer display with said first preferred number of presentation elements and said content customized according to said first user's preferences from said host computer to a first computer for display to said first user; and (j) transmitting said second computer display with said second preferred number of presentation elements and content customized according to said second user's preferences from said host computer to a second computer for display to said second user.