Patent ID: 7769820
Filing Date: 2010-08-03
Classification: H04L

Abstract:
1. A computer-implemented method for determining whether or not web page universal resource locators (URLs) are associated with trusted or fraudulent web sites, comprising: as a user browses the world wide web using computing equipment, obtaining a URL for a web page of unknown authenticity, wherein the URL comprises a second level domain and wherein the second level domain comprises a top level domain; obtaining, with computing equipment, a web site attribute that is associated with the URL and separate from the URL; identifying, with computing equipment, a proposed brand that is associated with the URL using information from the URL and information from the web site attribute, wherein identifying the proposed brand comprises: querying, with computing equipment, a search engine to determine whether the proposed brand is legitimately associated with the URL, comprising: computing, with computing equipment, a Boolean trust factor using the link count and the ranked list.