Patent ID: 9143839
Filing Date: 2015-09-22
Classification: G06F,H04H,H04L,H04N

Abstract:
1. A method of operating a content server system, comprising: receiving at the content server system an internet request that is directed to a particular URL (Uniform Resource Locator), the internet request originating and initiated by a user rather than from a particular supported continuous media resource; determining whether a PPC (program presentation context) parameter that indicates that the particular supported continuous media resource is currently being presented to the user is associated with the internet request, the PPC parameter originating separately from the particular supported continuous media resource; in the event that the PPC parameter is determined to be associated with the internet request, the content server system responding to the internet request with first substantive user-relevant content with relevance that is at least in part a function of the URL and at least in part a function of the particular supported continuous media resource currently being presented to the user; and in the event that the PPC parameter is determined to not be associated with the internet request, the content server system responding with second substantive user-relevant content with relevance that is at least in part a function of the URL and different from the first content, and wherein the second content comprises content other than a portion of the particular supported continuous media resource.