Patent ID: 7925534
Filing Date: 2011-04-12
Classification: G06Q

Abstract:
1. An advertisement supplying system for displaying a point which gives viewing persons an incentive to view an advertisement in combination with advertisement information on a terminal apparatus connected thereto via a computer network, comprising: a memory storing thereinto identification information of a customer and a point degree owned by the customer in relation to each other; a user interface accepting the identification information of the customer from a terminal apparatus of the customer; and a web control unit acquiring the point degree owned by the customer from said memory, said owned point degree being related to the accepted identification information of the customer, wherein the web control unit determines a display point degree to be displayed in combination with the advertisement information based upon a relationship between the point degree owned by the customer and the display point degree with reference to a predetermined rule, said rule being that a point degree owned by the customer increases in response to the customer selecting the advertisement and the display point degree decreases for display in combination with a subsequent display of the advertisement information, and the display point degree does not decrease to zero for the subsequent display of the advertisement information in response to the customer first selecting the advertisement.