Patent ID: 6718310
Filing Date: 2004-04-06
Classification: G06Q

Abstract:
A method of determining customer motivations in an on-line shopping session, comprising the steps of:associating a respective set of class codes with each of a plurality of product records in a database; each such product record including respective product information; retrieving product information for one or more products from the database; forwarding the retrieved product information to a remotely-located requester; receiving a purchase selection from the requestor for a particular product; determining whether the purchased particular product is related to a current prime motivator product; incrementing in the database a derivative count for the purchased particular product if the purchased particular product is determined to be related to the current prime motivator product; and if not, incrementing in the database a prime motivator count associated with the purchased particular product and labeling the purchased particular product as the current prime motivator product.