Patent ID: 8606645
Filing Date: 2013-12-10
Classification: G06Q,G06T

Abstract:
1. A method of facilitating an augmented reality presentation of retail products, the method being implemented on a device that includes one or more processors executing one or more computer program modules corresponding to an augmented reality application which, when executed, perform the method, the method comprising: receiving, by the augmented reality application from an image capture unit of the device, an image of a retail item; detecting, by the augmented reality application, a triggering feature in the image, wherein the triggering feature includes a depiction of a retail product, a unique identifier corresponding to the retail product, or text describing the retail product; determining, by the augmented reality application, the retail product based on the triggering feature; simultaneously presenting, by the augmented reality application on a display of the device, the image and a three-dimensional multimedia demonstration overlaid on the image and relating to the retail product based on the determination of the retail product; receiving, by the augmented reality application, a touch input during the presentation of the multimedia demonstration; presenting information about the retail product based on the touch input; determining, by the augmented reality application, that a user account associated with viewing of the presentation of the information satisfies a threshold number of views of presentations of retail products associated with a retailer; and presenting, by the augmented reality application, a promotion associated with the retailer based on the determination that the user account satisfies the threshold number.