Patent ID: 6438882
Filing Date: 2002-08-27
Classification: G09F

Abstract:
An advertising deflectable illuminated display assembly for placement so as to extend from a mounting site, comprising a shelf location, generally perpendicularly into a shopping aisle when in a neutral position, the display assembly comprising:a peripheral frame; a viewing region within the frame into which at least one sign is removably positioned; at least one source of illumination carried by the frame; a circuit comprising first electrical conductors carried by the frame by which power is communicated to the source of illumination; a base for attachment to the mounting site; a displaceable cantilevered coupling spanning between the frame and the base, the coupling comprising a rotor and a stator, the rotor and stator being interconnected to accommodate rotation of the rotor in respect to the stator, and the stator being non rotatably connected to the base; a source of power carried at the displaceable cantilevered coupling; second electrical connectors carried at the displaceable coupling and communicating electrical power from the power source along the displaceable cantilevered coupling and the frame to the circuit independent of whether the frame is displaced from or in its neutral position; the displaceable cantilever coupling comprising biasing structure with memory urging the frame from a displaced position to the neutral position.