Patent ID: 8312487
Filing Date: 2012-11-13
Classification: H04N

Abstract:
1. A method for arranging advertising comprising: determining, by a processing device, surfing characteristics of a plurality of viewers, the surfing characteristics bearing on a likelihood of a respective viewer channel surfing; assigning, by the processing device, some of a plurality of advertisement time slots to first times for a first channel among a plurality of channels that the plurality of viewers is predicted to view based on the surfing characteristics; predicting a surfing destination channel for the plurality of viewers based on viewer destination characteristics bearing on a likelihood of a respective viewer selecting a particular destination channel; assigning no advertisement time slots to the surfing destination channel during the first times so that no advertisements are presented on the surfing destination channel while advertisements are presented on the first channel during the first times to form an advertising schedule to reduce simultaneous channel surfing during at least one of the plurality of advertisement time slots; and delivering programming with a plurality of advertisements according to the advertising schedule.