Patent ID: 7752236
Filing Date: 2010-07-06
Classification: G06Q,Y10S

Abstract:
1. A computerized method of enhancing a lead record received from a business entity computing device, the method comprising: entering into a lead record enhancement arrangement with a plurality of business entities, each business entity having a business entity computing device, the plurality of business entities representing a plurality of vertical business market segments; receiving in a first computing device a lead record from at least one of the plurality of business entity computing devices, at least one lead record comprising information regarding an individual, the business entity having an interest in the individual as a potential customer or client of the business entity, and the lead record information configured to assist the business entity in entering into a business transaction with the individual, the first computing device comprising a third party computing device independent of the at least one business entity computing device; providing at least one second computing device in communication with the first computing device but not in communication with the at least one business entity computing device, the second computing device comprising a third party computing device independent of the business entity computing device; determining the vertical business market segment associated with the business entity; storing the at least one lead record on one or more storage devices associated with the first computing device; providing a computer readable default data bundle associated with the at least one lead record based at least partly on the determined vertical business market segment of the business entity, the default data bundle indicating one or more additional data items associated with the at least one lead record that are to be retrieved from the second computing device, wherein the additional data items are not included in the at least one lead record; modifying the default data bundle by adding one or more indicators of data items to the default data bundle, wherein at least one of the indicators of data items is added to the default data bundle based on a geographic residence location indicated in the received lead record; generating at the request of the business entity in the first computing device a computer readable customized data bundle based at least in part on the determined vertical business market segment of the business entity; transmitting at least a portion of the default data bundle or the customized data bundle to the second computing device; receiving from the second computing device at least some of the additional data items indicated in the default data bundle or the customized data bundle; storing the received additional data items on the one or more storage devices; generating an enhanced lead record comprising at least a portion of the at least one lead record received from the business entity computing device and at least a portion of the additional data items received from the second computing device; and transmitting the enhanced lead record to the business entity computing device.