Patent ID: 8595064
Filing Date: 2013-11-26
Classification: G06Q

Abstract:
1. A method implemented by a host computer system, the method comprising: acquiring access to a set of digital content, associated user engagement criteria and reward criteria provided by a content provider, the engagement criteria identifying a user community platform having a plurality of member users and further defining target user parameters for the digital content, the reward criteria defining a required level of engagement to qualify for a reward; establishing a user interface and a content delivery network in association with the user community platform; accessing a member user database associated with the user community platform, the member user database comprising user information corresponding to one or more of the target user parameters; determining one or more target users for engagement of at least one item of the set of digital content based on the target user parameters and the user information; engaging a target user to interact with the user interface and enabling the user to provide personalized user criteria for engaging one or more of the digital content; delivering selected digital content to the user via the user interface, the content selected from the set of digital content based on the user criteria and the user engagement criteria; confirming completion of the user engagement in accordance with the reward criteria; providing access by the user to a predetermined reward based upon confirmed completion of the engagement; and collecting user engagement data in accordance with the engagement criteria and providing the content provider with access to the user engagement data.