Patent ID: 8510653
Filing Date: 2013-08-13
Classification: G06Q

Abstract:
1. A method for serving ad creatives to a client, said method comprising steps of: using a processor device configured to perform: monitoring a plurality of open conversation windows of the client during a login session, wherein each open conversation window comprises a conversation between said client and a correspondent such that said client is corresponding with a different correspondent in each window; receiving client state information associated with each open conversation window; said client state information comprising: sending the client state information for each open conversation window to a client state information store for storage; receiving an indication of initiation of a new login session for the client; responsive to the initiation of a new login session, retrieving the client state information for the correspondents associated with said new login session; dynamically computing a template for a combination ad creative customized for each open conversation window associated with the new login session, wherein said combination ad creative comprises multiple ads targeting indicated content of previous conversations with identified correspondents as determined by the retrieved client state information; generating the combination ad creative from the template, wherein generating the combination ad creative further comprises including multiple ads, wherein each ad targets a different correspondent in the new login session; and serving the combination ad creative to the client.