Patent ID: 9189794
Filing Date: 2015-11-17
Classification: G06Q

Abstract:
1. A method of displaying an advertisement (ad), comprising: providing a single ad comprising a plurality of elements conveying a plurality of messages of varying importance; splitting said ad into a plurality of segments, wherein each segment is assigned an aggregate weightage based on the elements of the ad that are in that segment, wherein each element is assigned a weightage; providing a mobile handheld display device (MHDD) having a display screen; dividing said display screen into at least a banner space and a content space; adjusting each of said ad segments to individually fit into and fill said banner space; and rolling and filling each of said ad segments into said banner space one segment at a time in sequence for display therein for a determined duration wherein each said ad segment starts as rolling in sequence in the banner space, then expands to display each said ad segment, ad segment by ad segment, until all ad segments are displayed on the full display screen of the MHDD.