Patent ID: 9178956
Filing Date: 2015-11-03
Classification: G06Q,H04L

Abstract:
1. A method comprising: receiving, by a processing device from a plurality of web browsers, a first plurality of requests for a web page and a second plurality of requests for the web page, wherein each of the first plurality of requests is associated with a tracking cookie returned by a web browser and each of the second plurality of requests is associated with a tracking cookie rejected by a web browser; determining a number of total tracked hits to the web page corresponding to a number of requests in the first plurality of requests; determining a number of unique tracked hits to the web page corresponding to a number of unique web browsers of the first plurality of requests, wherein the number of unique web browsers of the first plurality of requests is determined in view of the returned tracking cookies; determining a number of total untracked hits to the web page corresponding to a number of requests in the second plurality of requests; and estimating, by the processing device, a number of unique untracked hits to the web page corresponding to a number of unique web browsers of the second plurality of requests, wherein the number of unique untracked hits to the webpage is estimated in view of the number of total untracked hits to the web page, the number of unique tracked hits to the web page, and the number of total tracked hits to the web page.