Patent ID: 7756880
Filing Date: 2010-07-13
Classification: G06F

Abstract:
1. A method for providing content items located on a server to a client on a mobile device, the server being able to communicate with the client via a communication network, comprising the following steps: a) transferring a first content recommendation list request from the client to the server; b) generating a first portion of a content recommendation list comprising several content recommendation list entries arranged in an ordered sequence at the server in dependence on a user feedback profile, each content recommendation list entry representing a content item; c) transferring the first portion of the content recommendation list from the server to the client; d) providing a visual representation of the content recommendation list entries in the first portion of the content recommendation list through a client user interface, each entry being selectable and arranged such that for each entry, user feedback may be generated and corresponding user feedback information sent to the server; e) expanding the partially transferred content recommendation list at the server by generating a second portion of the content recommendation list comprising a plurality of additional content recommendation list entries based on the user feedback information; f) transferring from the client to the server, upon a user attempt to scroll past a last displayed entry in the first portion of the content recommendation list, a second recommendation list request for the second portion of the content recommendation list that was generated based on the user feedback information; and g) in response to the second recommendation list request: