Patent ID: 8818866
Filing Date: 2014-08-26
Classification: G06Q

Abstract:
1. A content display processing apparatus comprising a hardware processor for managing: an advertisement-information reception unit configured to receive and store in a memory: an advertisement downloading unit configured to download from an advertisement agency server, in reference to the advertisement-space definition file stored in the memory, advertisement data to be inserted in each of the advertisement spaces provided by a respective advertising agency assigned to the advertisement space; an assignment changing unit configured during the real-time display of an advertisement space to: determine an advertisement agency assigned for the advertisement space, with reference to the advertisement-space definition file; and evaluate, with reference to the license list, whether or not the assigned advertisement agency has an expired license or has been set with a deny flag, wherein, if the assigned advertisement agency has an expired license or has been set with a deny flag, as indicated by the license list, the assignment changing unit is configured to cancel an assignment of the assigned advertisement agency, to invalidate the assignment of the advertising agency to the advertisement space, and to update the advertisement-space definition file for the advertisement space; and a display processing unit configured to insert, during real-time display of the content on a user's display screen, advertisement data downloaded from the advertisement agency server of a respective advertisement agency assigned in the advertisement-space definition file and to display accordingly.