Patent ID: 8671020
Filing Date: 2014-03-11
Classification: G06Q,H04M

Abstract:
1. A method in a computing system for adjusting a pool of phone numbers utilized for call tracking, the method comprising: providing a pool of phone numbers to be allocated for inclusion in advertisements; storing one or more tracking parameters that enable a call to one of the plurality of phone numbers to be correlated with a particular publication channel in which an advertisement containing the phone number was published when calls to the phone numbers are received; evaluating the pool of phone numbers according to pool evaluation criteria for dynamically adjusting the number of phone numbers allocated to the pool to determine whether the size of the pool should be adjusted, the pool evaluation criteria being selected from an accuracy of correlating the phone numbers with publication channels, a cost to maintain the pool of phone numbers, or both an accuracy of correlating the phone numbers with publication channels and a cost to maintain the pool of phone numbers; adjusting the pool of phone numbers by adding one or more phone numbers to the pool or removing one or more phone numbers from the pool if the evaluation indicates that the pool should be adjusted; and providing phone numbers from the pool in response to requests for call tracking.