Patent ID: 8228196
Filing Date: 2012-07-24
Classification: G06Q,H04Q

Abstract:
1. A system for displaying advertisements based on electronic tags, comprising: a mobile device configured to read information from a first radio frequency identification tag associated with a first previously purchased item and a first individual and a second radio frequency identification tag associated with a second previously purchased item and a second individual and to transmit the information, wherein the first previously purchased item is carried or worn by the first individual; a server configured to receive the information, select an advertisement of a common category of items between the first and second individuals based on the information by associating the information with categories of the previously purchased items, and transmit the selected advertisement; and a display configured to receive the selected advertisement and display the selected advertisement, wherein the server is further configured to evaluate the effectiveness of the selected advertisement by determining whether at least one of the first previously purchased item and the second previously purchased item is subsequently detected at a location associated with an item of the selected advertisement.