Patent ID: 8688519
Filing Date: 2014-04-01
Classification: G06Q

Abstract:
1. A method for providing targeted advertising information, the method comprising: receiving a plurality of actions from a respective plurality of users within a geographic region, the plurality of actions being performed on user devices associated with corresponding ones of the users and having associated timestamps; determining, by one or more processors, that the plurality of received actions from the respective plurality of users correspond to an event occurring within a first period of time based on actions exceeding a first action threshold; obtaining at least one keyword for the geographic region from the plurality of received actions; determining, by the one or more processors, that the first period of time is associated with a recurring event within the geographic region; using the at least one keyword and information identifying a peak of the actions within the first period of time to select an advertisement to direct to a given user within the geographic region; and providing the advertisement to the given user within the geographic region during a subsequent recurrence of the event.