Patent ID: 9027053
Filing Date: 2015-05-05
Classification: H04H,H04N

Abstract:
1. A method comprising: receiving entertainment programming broadcast to a user at a user set-top box; receiving commercials broadcast to a user at a user set-top box, the commercials having characteristics; saving at least a portion of the broadcast commercials at the user set-top box for selectively rendering later; gathering user characteristics at the set-top box and associating them with a user of the set-top box; computing interest potential indices for the saved commercials at the set-top box by comparing the gathered user characteristics associated with the user against the characteristics of the respective commercial and adding up the number of matching characteristics, the total number of matching characteristics for a particular commercial and a particular user providing the interest potential index for that particular commercial and user combination; saving the computed interest potential indices for the user in association with each respective saved commercial at the user set-top box; selecting saved commercials in accordance with the saved computed interest potential indices; and rendering the entertainment programming broadcast interposed with the selected saved commercials to the user.