Patent ID: 8417570
Filing Date: 2013-04-09
Classification: G06Q

Abstract:
1. A non-transitory computer readable media comprising instructions that, when executed by a processor, perform a method for servicing requests for media, the method comprising: receiving a request from an advertiser to purchase feedback units for an advertisement, wherein advertisement is obtained from the advertiser; in response to receiving the request from the advertiser: receiving a first media request associated with a first target device; obtaining a first user account associated with the first media request, wherein the first user account comprises first user category criteria; identifying the first media object and a second media object, wherein the first media object and the second media object satisfy the first user category criteria and wherein the second media object comprises user-submitted content; selecting the first media object based on a determination that the first media object is ranked higher than the second media object, wherein a ranking of the first media object is based on the modified first feedback metadata and a ranking of the second media object is based on second feedback metadata, and wherein the modified first feedback metadata is greater than the second feedback metadata; sending, in response to the selecting, the advertisement to the first target device, wherein the advertisement is presented on a lock screen of the first target device.