Patent ID: 8954580
Filing Date: 2015-02-10
Classification: G06Q,H04L

Abstract:
1. A method of estimating Internet traffic, the method comprising: identifying one or more characteristics related to which it is desired to estimate Internet traffic; determining a fraction of a target population consisting of users displaying the one or more characteristics by analysis of a census-based measurement of internet traffic for at least one website; receiving clickstream data at a host processing facility from a group of participants that connotes Internet activity of individual members of the group of participants, the Internet activity relating to at least one website; identifying a fraction of the group of participants that share the one or more characteristics; determining a behavioral composition by scaling the fraction of the group of participants by the fraction of the target population; and producing, at the host processing facility, an estimate of the target population's activity with respect to at least a part of the Internet that includes the at least one website by scaling the clickstream data for the fraction of the group of participants by applying a weight based on the behavioral composition and the relative size of the target population.