Patent ID: 7177851
Filing Date: 2007-02-13
Classification: G06F,G06N,G06Q

Abstract:
1. A method of determining the relative affinity of one or more consumers from a group of consumers for a form of a product, comprising: a) presenting, over a computer network and to the group of consumers, a group of product forms, each of the product forms including a particular combination of attributes; b) enabling members of the group of consumers to express a preference for a subset of the presented product forms; c) capturing data indicative of the preferences expressed by members of the group of consumers; d) inputting at least some of the captured data into a computer program to provide a derived group of product forms, at least one of the derived group of product forms including a new attribute or a new combination of attributes; e) presenting, to the at least some of the group of consumers, the derived group of product forms; and f) repeating steps b) through e) to collect data indicative of the relative affinity of one or more consumers from the at least some of the group of consumers for a form of the product, wherein the product comprises a mass produced good, a consumer good, a manufactured good, a service, advertising material, or packaging material.