Patent ID: 9083938
Filing Date: 2015-07-14
Classification: G09B,H04N

Abstract:
1. A non-transitory computer readable storage medium storing one or more computer programs adapted to cause a processor based system to execute steps comprising: receiving content; accessing a social networking website hosted on a computer network and locating within the social networking website a plurality of different playback control records created for the content by members of the social networking website, wherein each of the plurality of different playback control records are configured to vary the content during playback of the content by both (a) inserting at least one advertisement into the content and by (b) varying the content in at least one other manner chosen by a creator of each respective playback control record; receiving at least one of the located playback control records; receiving the at least one advertisement; and varying the content during playback of the content according to the at least one located playback control record.