Patent ID: 7773939
Filing Date: 2010-08-10
Classification: G06Q,H04H,H04L,H04N

Abstract:
1. An apparatus that processes a response to a data stream associated with a broadcast channel, comprising: a first communication connection that receives information about a broadcast, the information comprising at least a segment identifier and a specific occurrence of a scheduled broadcast of at least one audio segment from a broadcaster; a database having an entry for a unique reference tag corresponding to at least the segment identifier and the specific occurrence of the scheduled broadcast; a data packet generation module that generates a data packet corresponding to at least the unique reference tag, a broadcast identifier and a database identifier, wherein the data packet is formatted for broadcast as a first signal stream together with an audio segment as a second signal stream; and a second communication connection that receives a response data packet transmitted from a user device, wherein the response data packet comprises information corresponding to a user identifier and the unique reference tag.