Patent ID: 8869055
Filing Date: 2014-10-21
Classification: G06F,G06Q

Abstract:
1. A method comprising: under control of one or more computer systems of a service configured with specific executable instructions, receiving content from a content provider that is separate from the service; identifying a portion of the content that is associated with a specific item, the specific item being available for consumption from the service; determining that the specific item satisfies a selection criterion used to indicate instances in which designators are to be associated with portions of the content, wherein the selection criterion comprises a predetermined user interest that is based at least in part on user transaction history; in response to the determining that the specific item satisfies the selection criterion, associating a designator with the portion of the content to signify the specific item; transmitting the designator to the content provider for publication with the content; receiving an indication that a user has activated the designator within the content while the user is accessing a site hosted by the content provider; and at least partly in response to the receiving of the indication: identifying a user account of the user maintained at the service; and in response to the identifying the user account and while the user remains on the site hosted by the content provider, associating the specific item with the user account by storing an indication of the specific item in a list associated with the user account.