Patent ID: 8359235
Filing Date: 2013-01-22
Classification: G06Q

Abstract:
1. A computer-implemented method of a server for identifying businesses to solicit for purchase of online advertising from an advertising system, the method comprising: storing a map database comprising map objects, each map object having a geographic location; storing a listing database comprising listing data associated with a plurality of businesses, the listing data for each business including an address for each business and eligibility data indicating whether the business has been previously contacted to receive customized marketing collateral for soliciting the business to advertise online with the advertising system; storing an image database comprising images of the plurality of businesses in the listing database; generating, by the server using the map database, a digital map representing a geographical region, the digital map including map objects having a geographic location in the geographical region; generating by the server using the map database and the listing database, a list of businesses having addresses located in the geographic region represented by the digital map; determining, for each business included in the list, whether the business is eligible to receive a customized marketing collateral for soliciting the business to advertise online with the advertising system based on the eligibility data in the listing database, the customized marketing collateral including one or more images of the business selected from the image database and associated business data; and transmitting the digital map and the list of businesses from the server to a client device of a user for display, each business represented on the digital map by a marker at a location on the digital map corresponding to an address of the business, and wherein the marker indicates whether the business has been determined to be eligible to receive the customized marketing collateral.