Patent ID: 9189561
Filing Date: 2015-11-17
Classification: G06F

Abstract:
1. A non-transitory computer-readable storage medium configured with code, which when executed by a processor, causes the processor to execute a method for facilitating analysis of a plurality of paths corresponding to website visits that are represented in an analytics database, the method comprising the steps of: providing an interface for receiving input consisting of a first selection of a first checkpoint corresponding to a first webpage visit and a second selection of a second checkpoint corresponding to a second webpage visit, wherein selection of the first checkpoint and the second checkpoint defines a selected website visitation path in which the first webpage visit is followed by the second webpage visit; in response to receiving the input, accessing an analytics database storing a plurality of website visitation paths corresponding to representations of website visits to identify each of the website visitation paths that includes the first checkpoint followed by the second checkpoint; in response to identifying each of the website visitation paths that includes the first checkpoint followed by the second checkpoint, analyzing the identified website visitation paths to find a first common bridge event that occurs in at least two of the identified website visitation paths and identifying a subset of the identified website visitation paths in which (i) the first common bridge event occurs between the first checkpoint and the second checkpoint in each of the identified website visitation paths of the subset and (ii) at least one other event occurs between the first checkpoint and the first common bridge event in at least one of the identified website visitation paths of the subset; and outputting bridge event analysis information based at least in part on the subset of the identified website visitation paths, wherein the bridge event analysis information comprises an identification of the first common bridge event.