Patent ID: 9152980
Filing Date: 2015-10-06
Classification: G06Q,H04L

Abstract:
1. A method for use in an electronic commerce (e-commerce) system having at least one processor, an email server and a database utilizing Simple Mail Transfer Protocol (SMTP) and an exchange of SMTP emails, the method comprising: storing, by the database, information that includes an identifier of a customer, an email address of the customer, and a plurality of identifiers, each identifier related to a different product; generating, by the at least one processor, an advertising SMTP email message that is addressed to the email address of the customer including: a plurality of visible SMTP mailto links respectively associated with a plurality of predetermined and mutually different quantities of a specific product, wherein each visible SMTP mailto link includes: wherein each visible SMTP mailto link, upon selection, generates a unique order reply SMTP email message from the email address of the customer that includes only the non-visible unique identifying information from the associated one of the plurality of identifiers; transmitting, by the email server, utilizing SMPT, the advertising SMTP email message to the email address of the customer; receiving, by the email server, a unique order reply SMTP email message from the customer, wherein the message indicates an order by the customer for a specific product in a predetermined and mutually different quantity, wherein the unique order reply SMTP email message is responsive to the advertising SMTP email message, wherein the unique order reply SMTP email message is addressed to the email address of the e-commerce system, and the at least one processor and the email server performing an order execution procedure based on the received unique order SMTP email message, wherein the order execution procedure comprises transmitting, by the email server, one or more payment messages to a payment processing system to purchase the specific product in the predetermined and mutually different quantity for the customer.