Patent ID: 7281218
Filing Date: 2007-10-09
Classification: G06Q,Y10S

Abstract:
1. A computer-implemented method for selecting a target audience for a marketing campaign using a graphical user interface, the method comprising: presenting, in a first window on a display device of a computer, graphical representations of data attributes, wherein: a data attribute represents a valid entry in contact records stored in a data source, and a contact record represents a potential target for a marketing campaign; presenting, in a second window on the display device of the computer, a graphical representation of a first set of contact records, wherein: the first set of contact records represents an initial profile of a target audience for a marketing campaign, and the graphical representation of the first set of contact records reflects how many contact records are included in the first set; receiving a first user input that selects a first graphical representation of a first data attribute presented in the first window; after receiving the first user input, presenting action areas in the second window on the display device of the computer, wherein an action area represents an operation that can be performed using the first data attribute and the first set of contact records; receiving a second user input that selects one of the presented action areas; determining a second set of contact records by performing an action that is represented by the selected action area and uses the first data attribute and the first set of contact records; and presenting, in the second window on the display device of the computer, a graphical representation of the second set of contact records, wherein: the second set of contact records represents an updated profile of the target audience for the marketing campaign, and the graphical representation of the second set of contact records indicates how many contact records are in the second set.