Patent ID: 8510773
Filing Date: 2013-08-13
Classification: G06Q,H04L,H04N,H04W

Abstract:
1. A system, comprising: an interface module configured to receive a plurality of sets of local advertising content from a plurality of local advertising content providers, receive a plurality of sets of national advertising content from a plurality of national advertising content providers and receive a plurality of sets of listing advertising content from a plurality of remnant advertising content providers; a database configured to store the plurality of sets of local advertising content and a plurality of sets of information, each set of information from the plurality of sets of information being associated with a user from a plurality of users; and a processing module operatively coupled to the interface module and the database, the processing module configured to select, from the plurality of sets of local advertising content, a set of local advertising content associated with a local advertising content provider from the plurality of local advertising content providers when the set of local advertising content is identified based on a location of the user, the processor module configured to select, from the plurality of sets of national advertising content, a set of national advertising content associated with a national advertising content provider from the plurality of national advertising content providers when the set of national advertising content is identified based on the location of the user and a geographic scope of the set of the national advertising content and when no local advertising content from the plurality of local advertising content is identified, the processor module configure to select, from the plurality of sets of listing advertising content, a set of listing advertising content associated with a remnant advertising content provider from the plurality of remnant advertising content providers when no local advertising content from the plurality of local advertising content is identified and when no national advertising content from the plurality of national advertising content is identified, the processor module configured to modify at least a portion of the selected set of local advertising content, set of national advertising content or set of listing advertising content based at least in part on a set of information from the plurality of sets of information associated with the user.