Patent ID: 8996405
Filing Date: 2015-03-31
Classification: G06F,G06Q,H04L,H04M

Abstract:
1. A method, comprising: receiving, at a receiver, a bid on a keyword for an advertisement, wherein the keyword is a character string; identifying the keyword by a processor communicatively coupled to the receiver; adding, by the processor, a universal identification of a mobile carrier to the character string, wherein there is one universal identification for the mobile carrier; adding, by the processor, a separator to the character string, wherein the separator is between the keyword and the universal identification of the mobile carrier; receiving, at the receiver, a search request from a mobile device via the mobile carrier, wherein the search request includes search parameters that include the keyword; identifying the search parameters by the processor; manipulating, by the processor, the search parameters so that the search request is associated with the mobile carrier; matching, by the processor, the manipulated search parameters against the character string, wherein the character string includes the keyword, the separator, and the universal identification of the mobile carrier, wherein the matching includes: identifying the keyword, the separator, and the universal identification of the mobile carrier in the character string; and using the separator to distinguish the keyword from the universal identification of the mobile carrier; and transmitting, by a transmitter communicatively coupled to the processor, the advertisement via mobile carrier according to the matching of the manipulated search parameters against the character string.