Patent ID: 9225741
Filing Date: 2015-12-29
Classification: G06F,G06Q,H04L

Abstract:
1. A method, comprising: creating, by one or more computing devices, a database record for a first user, the database record including a plurality of profile fields and data in at least one of the profile fields; assigning, by the one or more computing devices, an initial risk score to the first user based on the data in the at least one of the profile fields; identifying, by the one or more computing devices, a cluster of second users based on the similarities of database records associated with the second users and the database record for the first user; assigning, by the one or more computing devices, a cluster-based score to the first user, the cluster-based score associated with the cluster of the second users and indicating a receptiveness to an advertisement; and taking, by the one or more computing devices, an action to the first user based on the initial risk score and the cluster-based score of the first user.