Patent ID: 8527359
Filing Date: 2013-09-03
Classification: G06Q

Abstract:
1. A non-transitory computer-readable medium embodying a program executable in a computing device by one or more processors, comprising: code that renders an immersive view of a product in a client computing device, the immersive view featuring an image of the product surrounded by a user interface layer that provides information about the product, the user interface layer including at least one component for initiating an order of the product; code that hides the user interface layer when a cursor moves onto a portion of the immersive view corresponding to the image of the product, wherein the code that hides the user interface layer is further configured to decrease the opacity of the user interface layer when the cursor moves toward the image of the product and to increase the opacity of the user interface layer when the cursor moves toward a component of the user interface layer; code that replaces the image of the product in the immersive view with a higher resolution image of the product when the cursor selects the image of the product; and code that automatically starts playback of a video stream of the product in place of the image of the product when the cursor moves over the image of the product, wherein the image of the product corresponds to an initial frame of the video stream of the product.