Patent ID: 7920850
Filing Date: 2011-04-05
Classification: G06Q,H04L,H04M

Abstract:
1. A method for a hospitality entity to communicate goods and services to a guest based on events occurring at a facility of the hospitality entity, the method comprising: receiving from a guest an opt-in decision to participate in a program of the hospitality entity that offers goods and services to the guest through SMS texts transmitted to a mobile phone of the guest; associating an unique identifier with the mobile phone of the guest, the unique identifier comprising a plurality of alpha-numeric characters; recognizing a first event, the first event is checking-in at the facility of the hospitality entity by the guest; transmitting a first executable offer to the mobile phone through a first SMS text sent to the mobile phone, the first executable offer based on the first event and comprising a discount for at least a good or service provided by the hospitality entity, the first SMS text comprising the unique identifier; determining that the first executable offer has been accepted by the guest by recognizing the unique identifier prior to conveyance of the good or service of the first executable offer to the guest, the acceptance of the first executable offer representing a second event; transmitting a second executable offer to the mobile phone through a second SMS text sent to the mobile phone, the second SMS text comprising the unique identifier, the second executable offer transmitted subsequent to a time period associated with the second event, a content of the second executable offer based on at least the acceptance of the first executable offer and [at least one of] a time of day, a current date, [a current local climate,] a current entertainment event, and a current activity of the guest.