Patent ID: 8082175
Filing Date: 2011-12-20
Classification: G06Q

Abstract:
1. A computer-implemented method of providing a promotion plan for merchandising of products for sale by an enterprise comprising: receiving base data for said products, said base data including allowable offers for said products and price rules that affect said offers; establishing, by a processor, a margin budget for said promotion plan, said margin budget defining an amount of margin, relative to a non-promotion price, said enterprise is willing to forgo for a promotion event implementing said promotion plan and is equal to a margin at said non-promotion price minus a margin at a promotion price; generating, by a processor, a scenario for said promotion plan in response to said base data; optimizing, by the processor, said scenario to resolve a strategy solution for said promotion plan that includes three objectives of said enterprise to obtain decisions for said promotion plan in accordance with said promotion strategy, said decisions being constrained by said margin budget and said optimizing comprises: presenting, by the processor, said promotion plan indicating said obtained decisions for implementation by said enterprise during said promotion event, said obtained decisions including a list of said products, each of said products in said list being associated with one of said offers and one of said price rules.