Patent ID: 7730424
Filing Date: 2010-06-01
Classification: G06F,G06Q,H04M

Abstract:
1. A method operable on a mobile device for selecting information of interest to a user, comprising: a) receiving product and service information from a plurality of participating product and service providers; b) enabling the user to electronically display at least three virtual graphical wheels, the first virtual graphical wheel comprising a plurality of indicators identifying actions identifying activities of interest to a user, the second virtual graphical wheel comprising a plurality of indicators identifying topics associated with the actions and a third virtual graphical wheel comprising a plurality of indicators identifying narrowing criteria associated with the actions and the topics; c) enabling the user to electronically rotate the at least three virtual graphical wheels to: wherein the selected action, topic and narrowing criteria are linked in an implied hierarchical order in that the selected topic further defines the previously selected action identifying an activity of interest to the user by particularizing the object of the action identifying said selected activity of interest and the selected narrowing criteria further defines the previously selected topic by particularizing the topic, d) based on the selected activity interest to the user, selected topic and selected narrowing criteria, identifying, in real-time, at least one participating product or service provider from among said plurality of product and service providers that satisfy the criteria defined by the user selected action, topic and narrowing criteria, wherein the selected narrowing criteria is based on additional filtering criteria specified by the user, the criteria being and specific to the user including one or more personalized current or targeted geographical and temporal filters; and wherein the plurality of indicators identifying actions, topics and narrowing criteria are dynamically updated in real-time on said at least three virtual graphical wheels in accordance with said current or targeted personalized geographical and/or temporal filters specific to the user.