Patent ID: 8234169
Filing Date: 2012-07-31
Classification: G06Q

Abstract:
1. A method for direct marketing of a primary product or service with a prospective customer comprising: (a) establishing a first communications link between a prospective customer using a device providing a unique identification number and a marketer's communications device; (b) automatically transmitting the unique identification number associated with the prospective customer's device to the marketer's communications device; (c) establishing a second communications link between the marketer's communications device and a marketer's computer operably connected to a tangible memory apparatus having a prospective customer database comprising prospective customer information associated with the unique identification number of the prospective customer's device; (d) the marketer's computer pulling in or developing a predictive modeling score or customer value, based on the prospective customer information; (e) preparing and entering into a database a plurality of scripts targeted for prospective customers, based on a prospective customer's modeling score or customer value and the primary product; (f) the wording of said plurality of scripts differing based upon a prospective customer's modeling score or customer value and the primary product; (g) the marketer's computer selecting, prior to the primary offering with the prospective customer, which script the marketer will use to communicate with the prospective customer based on the prospective customer's modeling score or customer value and the primary product.