Patent ID: 8776112
Filing Date: 2014-07-08
Classification: G06Q,H04N

Abstract:
1. A system comprising: a data store, including an access module communicatively coupled to an access device, said access module configured to receive a request sent by the access device, the request being for access to a media content instance included in the media content; a matching module configured to match at least one advertising content instance included in the advertising content to the media content instance based on the media content attribute data, user profile data, and content matching data; and wherein the matching module matches the at least one advertising content instance to the requested media content instance by matching the desired demographic of the content matching data to the content-provider-target-demographic data and the media-consumption-demographic data of the media content attribute data, giving a greater weight to the media-consumption-demographic data than to the provider-target-demographic data; and wherein said access module is further configured to provide the matched at least one advertising content instance to the access device for user presentation.