Patent ID: 7937286
Filing Date: 2011-05-03
Classification: G06F,G06Q

Abstract:
1. A resource system for providing market insights comprising: a transaction database server that includes a transaction database and a first customer information database, wherein: a card analytical services component that includes a plurality of reporting and analytical modules, the analytical modules providing marketing analyses based at least on the interaction between the transaction database and the first customer information database, a panel card component creating a transaction questionnaire based at least on the card transaction data from the transaction database, sending an e-mail to each of a plurality of customers, based on the card transaction data of the plurality of customers, requesting that the plurality of customers complete the transaction questionnaire on a website and to receive responses to the questionnaire; and a value shopper component providing targeted sales programs to customers identified based at least on the marketing analyses, the marketing-related reports, the questionnaire, and the associated responses to the questionnaire.