Patent ID: 7441710
Filing Date: 2008-10-28
Classification: G06F,G06Q,G07F,H04W

Abstract:
1. A method of delivering manufacturer-specified consumer product information to consumers in the marketplace, said method comprising the steps of: (a) for a plurality of UPN-labeled consumer products offered for sale within the marketplace, having the manufacturer of said plurality of UPN-labeled consumer products or an agent thereof, access a relational database and store therein, information elements representative of (b) said manufacturer and/or its agent remotely and actively managing said UPN/TM/PD/URL data links by updating information elements stored in said relational database so as to compose a menu of URLs for each consumer product registered in said relational database, for delivery and presentation to consumers in the marketplace; (c) operably connecting an Internet information server to the infrastructure of the Internet and to said relational database server, so as to enable said Internet information server to service a request made by an Internet-enabled consumer product information kiosk, for information on the Internet about one of said plurality of UPN-labeled consumer products registered with said relational database by said manufacturer; (d) operably connecting one or more Internet-based product information servers, to the infrastructure of Internet, in which information resources related to one or more of said plurality of UPN-labeled consumer products and are stored at said plurality of URLs; (e) operably connecting a plurality of Internet-enabled client computers to the infrastructure of the Internet; (f) transmitting from at least one of said Internet-enabled client computers, a request for information on the Internet about a UPN-labeled consumer product registered with said relational database, wherein each said request may include any one or more of the UPN, TM and PD symbolically linked to the UPN assigned to a registered UPN-labeled consumer product on which consumer product information on the Internet is being sought by a consumer within said marketplace; and (g) receiving at said Internet information server, the request transmitted by said Internet-enabled client computer, and recovering the UPN, TM and/or PD contained in said request so as to enable said Internet information server to access said URLs symbolically linked to the UPN, TM and/or PD and stored in said relational database, and then transmit said accessed URLs to said Internet-enabled client computer for use in accessing information resources stored in said Internet-based product information servers, at said URLs.