Patent ID: 8326692
Filing Date: 2012-12-04
Classification: G06Q,H04N

Abstract:
1. A method for providing an electronic transactional environment, the method comprising: storing, in an electronic database, user registration data and product information data relating to a plurality of products; transmitting, by a server, towards a set-top box the product information data relating to at least one of the plurality of products in response to a user session initiation request, wherein the set-top box displays on a display device multiple navigable pages using the product information data, the product information data including product information for the at least one of the plurality of products and the product information is displayed on at least one portion of at least one of the multiple navigable pages; updating the product information data in the electronic database on a continuous basis to reflect real-time changes to the product information data; transmitting the updated product information data by the server to the set-top box as a display update, which updates the product information displayed on at least one of the multiple navigable pages; identifying the user of the set-top box by comparing the user registration data and data relating to a transaction request executed by the user of at least one of the multiple navigable pages; generating customized transaction order data based on the identified user; and transmitting, by the server, the customized transaction order data to the set-top box of the identified user.