Patent ID: 9037487
Filing Date: 2015-05-19
Classification: G06Q

Abstract:
1. A method comprising: receiving, by a computer, a request for an auction lot of video advertisements within an inventory segment of video ad inventory for distribution with one or more episodes of one or more video programs via a streaming video system; estimating, by the computer, a first share of voice for a number of ad impressions that are committed to one or more ad campaigns in the inventory segment when the inventory segment includes a first portion for committed ad campaigns and a second portion of auctioned ad campaigns; estimating, by the computer, a second share of voice for a number of ad impressions that are projected to be allocated to one or more ad campaigns in the auction lot during a specified time period when the inventory segment includes the first portion for committed ad campaigns and the second portion of auctioned ad campaigns; estimating, by the computer, an aggregate share of voice for one or more ad campaigns allocated to the inventory segment using the first share of voice and the second share of voice; determining, by the computer, a measure of inventory pressure for the auction lot in response to receiving the request, based on the aggregate share of voice for the one or more ad campaigns allocated to the inventory segment; calculating, by the computer, a floor price for the auction lot based on the measure of inventory pressure; and providing, by the computer, information defining the floor price and the auction lot to an auction system.