Patent ID: 8553886
Filing Date: 2013-10-08
Classification: G06Q

Abstract:
1. A computer-readable recording medium that stores a computer program for managing information on a plurality of radio tags, the computer program causing the computer to execute a process comprising: requesting issue of an advertisement identifier for identifying an advertisement, to an advertisement management device which manages the advertisement to be displayed in addition to tag information including traceability information stored in a radio tag when a user's terminal displays the tag information including the traceability information, the user's terminal being used by a purchaser of an item attached with the radio tag; receiving the advertisement identifier requested at the requesting from the advertisement management device; storing the advertisement identifier associated with a tag identifier of the radio tag in a storage device of the computer; writing the advertisement identifier stored in the storage device at the storing, to the radio tag to which the corresponding tag identifier has been written so that the advertisement identifier can be read from the radio tag and specified when the user's terminal requests the advertisement to the advertisement management device; receiving the tag identifier from the user's terminal, stored in the radio tag; and transmitting, to the user's terminal, the traceability information and an address of the advertisement management device in the storage device, associated with the tag identifier received from the user's terminal, when receiving the tag identifier from the user's terminal, stored in the radio tag, the address being transmitted so that the user's terminal requests the advertisement to the advertisement management device using the address of the advertise management device, the advertisement management device transmits the advertisement associated with the advertisement identifier to the user's terminal, and the user's terminal receives the advertisement from the advertisement management device and displays the advertisement with the traceability information.