Patent ID: 8706738
Filing Date: 2014-04-22
Classification: G06F,G06Q

Abstract:
1. A method for identifying a title to associate with a new web page to be published, the method comprising: selecting, by a computer system, a title from a plurality of titles, wherein each title is associated with a respective one of a plurality of web pages; determining, by the computer system, a value for the selected title, wherein the value is based on the number of times that the selected title appears in the plurality of titles, and is further based on the number of web pages that link to the selected title; determining a plurality of n-grams for a group of the plurality of web pages having the selected title; selecting a first n-gram score determined for a first n-gram of the plurality of n-grams, the first n-gram score being greater than a second n-gram score determined for a second n-gram of the plurality of n-grams; associating a search term bid price with the first n-gram score; and in response to the value exceeding a first threshold level and the search term bid price exceeding a second threshold level, identifying the selected title to associate with the new web page to be published, wherein the second threshold level corresponds to a value at which a profit is earned after costs of creating and publishing the web page.