Patent ID: 9225795
Filing Date: 2015-12-29
Classification: H04L,H04N

Abstract:
1. A method for enabling recipient interaction with a content stream, the method comprising: identifying representations, of real-world objects or services in content, to be sent to a recipient via the content stream; associating identifiers with at least a subset of the representations, the identifiers including enabled and disabled identifiers having respective enabled and disabled states to indicate whether interactions with the subset of the representations are enabled or disabled; sending the content with the identifiers to the recipient in a manner enabling the recipient to interact with the subset of the representations via the identifiers, interactions by the recipient, during times the subset of the representations associated with the enabled identifiers are presented to the recipient, causing information, selected based on the identifiers, to be provided to the recipient or a third party recipient; observing the interactions; and determining metrics associated with the interactions observed, the determining including determining metrics associated with the interactions with the enabled identifiers and determining metrics associated with attempts at interactions with the disabled identifiers by the recipient of the content stream.