Patent ID: 7917387
Filing Date: 2011-03-29
Classification: G06Q

Abstract:
1. A computer implemented method of executing a marketing campaign in connection with a computer network site facilitating interactive searches for items characterized by fixed capacity and deferred consumption, by means of which a site visitor submits a search request relating to consumption of the items and thereby obtains search results concerning availability of the items, the method comprising: receiving, by a computer system, from each of a plurality of suppliers of the items, a marketing campaign comprising at least one promotion for one or more of the supplier's items, and execution criteria for executing the marketing campaign; storing, by the computer system, in a database marketing campaigns received from the plurality of suppliers of the items; receiving, by the computer system, a search request from a visitor to the computer network site for an item to be consumed in future by the visitor; searching, by the computer system, suppliers of items to be consumed in the future to obtain search results identifying items matching the visitor's search request; searching, by the computer system, the database for at least one marketing campaign having execution criteria matching the visitor's search request; selecting, by the computer system, at least one promotion of at least one marketing campaign having execution criteria matching the visitor's search request; and transmitting, by the computer system, the search results and the selected at least one promotion to a device for presentation via the computer network site.