Patent ID: 8990105
Filing Date: 2015-03-24
Classification: G06Q

Abstract:
1. A method for providing search retargeting to advertising entities, the method comprising: receiving, using a hardware processor, one or more seedwords relating to a topic for targeting advertisements associated with an advertiser; automatically selecting, using the hardware processor, keywords for the topic based on the received one or more seedwords; receiving, using the hardware processor, an address associated with monitoring code and receiving one or more campaign targeting requirements; causing, using the hardware processor, the monitoring code at the address to include a dynamic field; determining, using the hardware processor, that user search information associated with a user matches at least a portion of the automatically selected keywords and determining that the one or more campaign targeting requirements have been met; and replacing, using the hardware processor, the dynamic field of the monitoring code at the received address with the automatically selected keywords in response to the determination such that the monitoring code including the keywords instructs an advertisement server to serve one or more advertisements associated with the advertiser to the user on an affiliate website in response to a device associated with the user loading the affiliate website.