Patent ID: 8538800
Filing Date: 2013-09-17
Classification: G06Q

Abstract:
1. A method comprising: conducting, by a business management system implemented on a computer, different types of Internet-based marketing campaigns for a business, wherein the different types of Internet-based marketing campaigns comprise two or more of: an email campaign, a search engine marketing campaign, an Internet advertising campaign, and an electronic coupon campaign; analyzing, by the business management system, a web site of the business; receiving, by the business management system, key performance indicator (KPI) data for different key performance indicators of the web site of the business, wherein the different key performance indicators comprise two or more of: a number of visitors to the web site, a page rank of the web site, a number of sales, a product inventory, and a number of communications from consumers received by the business; receiving, by the business management system, event data for each of the different types of Internet-based marketing campaigns, wherein the event data comprises: an action taken by the business, timing of the action, and an amount spent in taking the action; evaluating, by the business management system, impact of the different types of Internet-based marketing campaigns on the different key performance indicators based on the KPI data and the event data; generating, by the business management system, a report that includes statistics related to return on investment that the different types of Internet-based marketing campaigns had on the different key performance indicators and one or more recommended actions related to Internet-based marketing based on return on investment; and presenting, by the business management system, a window to display the KPI data and the event data on a screen of the computer, the window comprising: