Patent ID: 9213862
Filing Date: 2015-12-15
Classification: G06F,G06Q,H04L

Abstract:
1. A computer-implemented method for delivering personalized content in a website, the method being performed on a computer having at least one processor, comprising: a website server receiving a request from a user for website content at a website, the website server comprising a computer having at least one processor; the website server accessing a persona for the user which identifies a generalized profile of personal and financial characteristics for the user selected from a predetermined, discrete set of personas wherein the set of personas is not different for each user and each of the personas identifies a different profile of personal and financial characteristics, the persona for the user determined by analyzing personal and financial data of the user and determining a persona from the predetermined, discrete set of personas which has a generalized profile of personal and financial characteristics which best matches the personal and financial data of the user; the website server transmitting website content to the user wherein the website content is personalized to the user based on the persona for the user.