Patent ID: 7870053
Filing Date: 2011-01-11
Classification: G06Q

Abstract:
1. A method of presenting information via a digital device having presentation resources, comprising: sending a request for profile information to a user of the digital device; receiving profile information directed to products and services of interest to the user; receiving bids for the presentation resources of the digital device from a plurality of product/service providers, wherein each bid identifies a monetary benefit, associated with a product/service of a given product/service provider, offered to the user of the digital device; ranking the bids based on an amount of the monetary benefit offered to the user; filtering out bids from product/service providers that are not offering a product/service of interest to the user based on the profile information; responsive to filtering out bids from product/service providers that are not offering a product/service of interest to the user; re-ranking the bids from product/service providers that are offering a product/service of interest to the user to form re-ranked bids; apportioning the presentation resources of the digital device in accordance with the re-ranked bids; and presenting information for at least one of the plurality of product/service providers using the apportioned presentation resources.