Patent ID: 8959450
Filing Date: 2015-02-17
Classification: G06Q

Abstract:
1. A method of providing data related to conversion paths, the method comprising: receiving information regarding a first plurality of conversion paths, wherein each conversion path comprises one or more user interactions, each user interaction of the one or more user interactions of a conversion path having a corresponding position in the conversion path, wherein each user interaction comprises a plurality of dimensional data related to the user interaction, wherein each conversion path corresponds to a single user, and wherein each conversion path ends with a conversion interaction; receiving a first dimension type and a first dimension value for a first filtering user interaction; determining a second plurality of conversion paths from the first plurality of conversion paths, each conversion path of the second plurality of conversion paths comprising the first filtering user interaction in the conversion path; generating a first set of one or more groups of user interactions from the determined second plurality of conversion paths, each user interaction of the first set of one or more groups corresponding to a user interaction having a corresponding position in the conversion path preceding a corresponding position of the first filtering user interaction in the conversion path, each group of the first set of one or more groups of user interactions grouped based, at least in part, on a second dimension type and a second dimension value; generating a second set of one or more groups of user interactions from the determined second plurality of conversion paths, each user interaction of the second set of one or more groups corresponding to a user interaction having a corresponding position in the conversion path subsequent to the corresponding position of first filtering user interaction in the conversion path, each group of the second set of one or more groups of user interactions grouped based, at least in part, on a third dimension type and a third dimension value; and providing display data representative of the first filtering user interaction, the first set of one or more groups of user interactions preceding the first filtering user interaction, and the second set of one or more groups of user interactions subsequent to the first filtering user interaction.