Patent ID: 8468056
Filing Date: 2013-06-18
Classification: G06Q,H04N

Abstract:
1. A method executed by a computer system, the method comprising: switching from streaming a media stream to a client computer to streaming an advertisement (“ad”) stream to the client computer; determining that a quantity of past audience rejection indications received from the client computer over a predetermined time period prior to said switching is less than a predetermined quantity, wherein the past audience rejection indications relate to rejections by an audience member associated with the client computer of past presentations of ad streams; in response to said determining that the quantity of past audience rejection indications received from the client computer over the predetermined time period prior to said switching is less than the predetermined quantity: receiving an audience rejection indication relating to the ad stream from the client computer after the predetermined time interval has lapsed since switching from the media stream to the ad stream; and in response to said receiving the audience rejection indication, interrupting streaming of the ad stream prior to completion of the ad stream and resuming streaming of the media stream to the client computer.