Patent ID: 8655907
Filing Date: 2014-02-18
Classification: G06F,G06Q

Abstract:
1. A method of providing data related to conversion paths, the method comprising: receiving information regarding a plurality of conversion paths, wherein each conversion path comprises one or more user interactions each user interaction having a corresponding position in the conversion path, wherein the corresponding position of each user interaction in the conversion path is based on a number of user interactions from a conversion interaction or based upon a date of the conversion interaction, wherein a user interaction of the one or more user interactions comprises characteristics that are associated with the user interaction, wherein each conversion path corresponds to a user, and wherein each conversion path ends with the conversion interaction; receiving a list of channel groups, wherein each channel group comprises one or more group rules, and wherein each channel group comprises a group name; determining, using a processor, a channel group for each user interaction of each conversion path of the plurality of conversion paths based on the one or more group rules of each channel group of the list of channel groups and the characteristics associated with the user interaction, wherein the determined channel group has a group rule corresponding to a characteristic of the characteristics associated with the user interaction; aggregating, using the processor, into groups each user interaction of each conversion path of the plurality of conversion paths based on the determined channel group for each user interaction; receiving a selection of one or more aggregated groups of user interactions to visualize; and providing display data representative of one of a line chart, a bar chart, a histogram, or a pie chart based on the corresponding position in the conversion path of each user interaction of the selected one or more aggregated groups of user interactions.