Patent ID: 8521731
Filing Date: 2013-08-27
Classification: G06F

Abstract:
1. A computerized method for providing query-based advertising content, the method comprising: electronically, via a processing device, receiving a web query from a client device coupled to the processing device over a network; electronically, via the processing device, generating one or more web query feature vectors based upon a rewrite of one or more terms of the web query; electronically, via the processing device, generating an ad query associated with the web query, wherein the ad query is generated on the basis of the one or more web query feature vectors; electronically, via the processing device, retrieving a plurality of advertisements based on the generated ad query; generating a plurality of advertisement feature vectors associated with the plurality of advertisements; comparing the ad query with the plurality of advertisement feature vectors; selecting one or more advertisements from the plurality of advertisements based on a relevant match between the ad query and the plurality of advertisement feature vectors; comparing a query to feature vector relationship with a store of feature vectors associated with the one or more advertisements, comprising returning the one or more advertisements based on a comparison of the rewritten feature vector, search feature vector, and ancillary feature vector to the store of feature vectors associated with one or more advertisements.