Patent ID: 8463647
Filing Date: 2013-06-11
Classification: G06Q

Abstract:
1. An electronic shelf label system comprising: a server configured to transmit shelf label data, advertisement data, and timing data indicating a timing at which advertisement information corresponding to the advertisement data is to be displayed; and an electronic shelf label including at least one processor and configured to receive the shelf label data, the advertisement data, and the timing data from the server and compare a current time with the timing at which the advertisement information is to be displayed, and to, in response to a determination that the current time is the timing at which the advertisement information is to be displayed, display the advertisement information together with shelf label information corresponding to the shelf label data and to, in response to a determination that the current time is not the timing at which the advertisement information is to be displayed, display the shelf label information, wherein the electronic shelf label is configured to, when displaying the advertisement information together with the shelf label information, display the shelf label information in a size smaller than a size of the shelf label information displayed when the current time is not the timing at which the advertisement information is to be displayed.