Patent ID: 8769564
Filing Date: 2014-07-01
Classification: G06Q,H04N

Abstract:
1. A method comprising: determining, by a current transmission engine of an advertisement synchronization device, via feedback from a first device that a user is engaged with a first media platform of a first type; determining, by the current transmission engine, via feedback from a second device and via a pairing process that the user is engaged with a second media platform of a second type different from the first type; polling, by the current transmission engine, a first media platform transmitter to determine that a first advertisement is being transmitted at a given time on the first media platform; selecting, by the advertisement synchronization device, a second advertisement of the second type based on business rules and weighting information to personalize the second advertisement to the user; and synchronizing and transmitting the second advertisement to the second media platform of the user with the first advertisement transmitted at the given time on the first media platform.