Patent ID: 8442859
Filing Date: 2013-05-14
Classification: G06Q

Abstract:
1. A method comprising: receiving, by one or more computing devices, an inventory description of an advertising asset for sale; generating, by the one or more computing devices, plurality of sell orders each representing the advertising asset using a different combination of attributes of the advertising asset, wherein the attributes represent characteristics of an audience or display space; prioritizing, by the one or more computing devices the plurality of sell orders to generate an order posting subset of the plurality of sell orders in accordance with historical data associated with the plurality of sell orders; and posting, by the one or more computing devices, the advertising asset for sale under each of the sell orders of the order posting subset concurrently, wherein each of the sell orders of the of the order posting subset is usable to match a buy order with the advertising asset, and wherein matching the buy order with any one of the sell orders of the order posting subset cancels the remaining of the sell orders of the order posting subset.