Patent ID: 8682741
Filing Date: 2014-03-25
Classification: G06F,G06Q,H04L

Abstract:
1. A non-transitory, computer readable medium having recorded therein a software program that contains suitable programming instructions which, when executed by a data processing apparatus, cause the data processing apparatus to perform a method for analyzing a website, the method comprising: recording data relating to the online behavior of a plurality of users through the website; building a behavioral portrait for each of the plurality of users based on the data; categorizing the behavioral portraits of the plurality of users into a plurality of portrait types; and analyzing the behavior of the plurality of users on the website as a function of portrait type; wherein the behavioral portrait is built by applying psychological portrait scoring to the data, and wherein the data includes items selected from the group consisting of the pages a user navigates, the items the user clicks on, search terms entered by the user, check-out information, pages abandoned by the user, and the selection of “top 10” items by the user.