Patent ID: 7389472
Filing Date: 2008-06-17
Classification: G06F

Abstract:
1. A data system for serving a set of pieces of content to a user, comprising: a memory; and a data structure stored on said memory, said data structure comprising: a first posting corresponding to the set of pieces of content to be served, the first posting including a description of each piece of content including a name of the piece of content, a type of the piece of content, and a location of the piece of content; a first template pointed to by the first posting, the first posting for being presented to the user according to the first template such that the set of pieces of content are to be viewed in a first manner, the first template including a placeholder within which each piece of content is to be presented, and positioning information setting forth a layout position for each placeholder; a second posting corresponding to the set of pieces of content to be served, the second posting including a description of each piece of content including a name of the piece of content, a type of the piece of content, and a location of the piece of content; a second template pointed to by the second posting, the second posting for being presented to the user according to the second template such that the set of pieces of content are to be viewed in a second manner, the second template including a placeholder within which each piece of content is to be presented, and positioning information setting forth a layout position for each placeholder; and a content definition information (CDI) module being separate from but shared by and pointed to by both the first and second templates, the CDI module including therein content definition information for each placeholder of the first and second templates including the name and type of the piece of content corresponding to the placeholder, such name and type of the piece of content matching a corresponding name and type of piece of content as set forth in each of the first and second postings.