Patent ID: 8655695
Filing Date: 2014-02-18
Classification: G06Q

Abstract:
1. A computer-implemented method for generating an expanded user segment based on a target segment of users, the method comprising the following steps performed by one or more processors: receiving information about online activity by a first plurality of users, the information including a unique user ID associated with each of the first plurality of users; extracting, from the received information, data about the first plurality of users who are associated with a plurality of specified target features; selecting a combination of two or more of the plurality of specified target features as an output for building at least one model; building the model that represents the probability of any user being associated with the selected combination of the plurality of specified target features, based on the extracted data about the first plurality of users; using the model to score a second plurality of users relative to the selected combination of the plurality of specified target features, based on information received about online activity by the second plurality of users; and generating an expanded user segment by grouping users who have been scored above a threshold value for the selected combination of the plurality of specified target features.