Patent ID: 8732010
Filing Date: 2014-05-20
Classification: G06Q

Abstract:
1. A computer-implemented method for presenting advertisement content, comprising: obtaining, by one or more computing devices, an advertisement, the advertisement comprising a landing page link that causes a landing page associated with the advertisement to be presented upon selection of the advertisement, the landing page comprising content related to the advertisement; extracting, by the one or more computing devices, information from the content of the landing page that is less than a full content of the landing page; creating, by the one or more computing devices, a microsite for the advertisement, the microsite comprising the information extracted from the content of the landing page; modifying, by the one or more computing devices, the landing page link such that selection of the advertisement causes the microsite to be presented instead of the landing page; transmitting, by the one or more computing devices, the advertisement for presentation on a user computing device; receiving, by the one or more computing devices, an indication that the advertisement transmitted for presentation on the user computing device has been selected; and transmitting, by the one or more computing devices, the microsite for presentation on the user computing device in response to receiving the indication that the advertisement has been selected.