Patent ID: 7284066
Filing Date: 2007-10-16
Classification: G06Q

Abstract:
1. A method for advertising over a network and broadcast media combination, comprising the steps of: receiving at a user's computer at a location on the network an audio signal from a broadcast generated by an advertiser over a broadcast network, such that both the broadcast and the advertiser are linked, which audio signal has embedded therein unique coded information, not comprising routing information over the network; extracting the unique coded information from the audio signal in response to the step of receiving; connecting, without user intervention, the user's computer to an advertiser's location in response to the step of extracting the unique coded information from the audio signal, and the advertiser's location being correlated to the unique coded information; in conjunction with the step of connecting, causing user profile information of the user to be sent from the user's computer to the advertiser's location over the network without user intervention, such that the sending of user profile information is caused by the extraction step; receiving the user profile information at the advertiser's location; and generating advertising information to forward to the user based upon the user profile information being forwarded to the advertiser's location and forwarding this advertising information to the connected user; wherein broadcast of the audio signal causes both a connection to the advertiser's location on the network and a push of user profile information thereto.