Patent ID: 8700599
Filing Date: 2014-04-15
Classification: G06F,G06Q

Abstract:
1. A method of suggesting context dependent keywords for advertising, comprising: identifying a set of seed queries from a context, wherein the context is one of a source keyword, a search query, a category, or a landing page; inputting the set of seed queries to a search engine; retrieving a predetermined number of web pages returned by the search engine upon executing the set of seed queries; extracting candidate keywords from the web pages returned by the search engine, wherein the candidate keywords are extracted by a processor of a computing device; evaluating relevance scores of the candidate keywords; selecting an expanded set of keywords from the candidate keywords based on the relevance scores of the candidate keywords, wherein the expanded set of the keywords are selected by the processor of the computing device; re-ranking the keywords in the expanded set selected from the candidate keywords based on past performance data and bid data; and selecting an advertisement for display based on the expanded set of the keywords as re-ranked based on the past performance data and the bid data.