Patent ID: 8099412
Filing Date: 2012-01-17
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method of determining privacy-safe queries for providing to an advertiser, the method comprising: receiving a request from the advertiser for query statistics for an ad provided by the advertiser; identifying a first set of search queries from a search query log that includes search queries submitted to a search service over a predetermined length of time, wherein the search query log indicates that each query in the first set of search queries triggered at least one display of the ad that resulted in a user clicking on the ad; identifying a second set of search queries from the first set of search queries, the identifying including selecting search queries from the first set of search queries and for each selected search query: providing the second set of search queries and query statistics for each query in the second set of search queries to the advertiser in response to the request.