Patent ID: 7568211
Filing Date: 2009-07-28
Classification: G06Q,H04H

Abstract:
1. A system to implement a business model for advertising revenue that allows advertising hosts to reliably detect registered audience members who respond to advertisements by coming into close physical proximity of designated locations, so that corresponding advertisers are capable of being billed accordingly, the system comprising: identifiers placed at designated locations in the real-world associated with advertisements from advertisers, wherein the identifiers contain information to identify the advertisements with which they are associated and comprise radio frequency identification (RFID) tags encoded with identifying information for the advertisements associated with those identifiers, using either active or passive radio transmission, such that the tags can be remotely sensed electromagnetically within a certain range by an RFID reader; an electronic environment that is capable of presenting advertisements that are associated with the designated locations; advertisements associated with the designated locations presented in the electronic environment; a data processing module to track information related to the advertisements and the registered audience members who respond to such advertisements; data processing devices used by the registered audience members capable of receiving and presenting information and advertisements from the electronic environment and uploading transaction and registration information generated by the registered audience members; a data communications network to intercommunicate between the data processing module, electronic environment, electronic advertisements, and data processing devices; and detectors for physically detecting the presence of the registered audience members who come into close proximity of the designated locations, wherein such detectors are capable of being uniquely associated with the registered audience members via serial numbers contained within the detectors or by unique identifying features of the registered audience members themselves, are capable of being integrated with the data processing devices, distinct from the data processing devices but cooperating with them, or entirely separate from the data processing devices but capable of communicating with the data communications network, and comprise radio frequency identification (RFID) readers having radio frequency transceivers carried by responding audience members coming into close proximity of the designated locations, wherein the radio transceiver portion of the RFID readers, including the antenna and an embedded, unique serial number, is implemented in a modular card selected from the group consisting of an SDIO and Mini SDIO, wherein a single transaction is defined to occur in the event of a registered audience member coming into proximity of a single designated location and being detected by a detector, and wherein, after a detector detects the identity of a particular identifier, and, optionally, ascertains its location, the identity is then aggregated with the location, if available, time of transaction, serial number from the detector, and an optional checksum into a transaction code that is then optionally encrypted prior to subsequent uploading to the advertising host.