Patent ID: 8639688
Filing Date: 2014-01-28
Classification: G06Q

Abstract:
1. A computer-executed method that identifies, for an initial product to advertise, a product that is likely to be of interest to consumers of the initial product, the method comprising: receiving a first product identifier, which includes a set of terms associated with the initial product; determining optimized contextual information for a target market category of the initial product, wherein the optimized contextual information includes a set of terms associated with the initial product or the target market category; performing association mining, by searching a set of documents in a publicly available corpus that mention the first product identifier and the optimized contextual information, to determine a target product that is likely to be of interest to consumers of the initial product; and in response to determining the target product by performing association mining on the set of documents, determining a confidence value for the target product using documents related to the optimized contextual information, wherein computing the confidence value involves computing a ratio of the set of documents that mention the initial product, the target product, and the optimized contextual information, to the set of documents that mention the initial product and the optimized contextual information.