Patent ID: 8131132
Filing Date: 2012-03-06
Classification: G06F,G11B,H04N

Abstract:
1. A method for transmitting a media asset with interactive content, the method comprising: receiving a textual script of a screenplay corresponding to the media asset, wherein the textual script includes natural language textual annotations that uniquely define the interactive content and timing contingencies during which to display the interactive content; storing a media asset corresponding to the script on a master storage medium; parsing the annotations to determine, based on the timing contingencies, a first time interval in the media asset during which to display the interactive content; converting the annotations to computer language instructions that represent the interactive content and the first time interval; adding the computer language instructions to the master storage medium on which the media asset is stored; and providing the master storage medium to a distribution source for transmission of the media asset and the computer language instructions stored on the master storage medium to a media equipment device.