Patent ID: 8799285
Filing Date: 2014-08-05
Classification: G06Q

Abstract:
1. A computer-implemented method, comprising: identifying an original group of key terms associated with an ad campaign, each key term comprising a key word or key phrase, wherein the ad campaign includes a plurality of creatives including a first creative and a second different creative; determining a semantic relatedness of the plurality of key terms in the group of key terms; automatically classifying the original group of key terms into two or more sub-groups each having one or more key terms, at least one of the subgroups having key terms that have a higher similarity level than the key terms in the original group; for each sub-group, identifying a corresponding creative of the first or second different creative for which the sub-group optimizes a performance measure including determining performance of a given creative when served in response to a match of the key terms of the sub-group; and providing a recommended match between a sub-group and a creative based on the identification including providing a recommendation for a first sub-group from the two or more subgroups to be associated with the first creative and a second sub-group from the two or more sub-groups to be associated with the second creative.