Patent ID: 7672865
Filing Date: 2010-03-02
Classification: G06Q

Abstract:
1. A method for semi-supervised insight discovery, the method being implemented by one or more data processors and comprising: seeking, by at least one data processor, pair-wise relationships between large numbers of entities, in a variety of domain specific contexts, from appropriately filtered and customized transaction data; representing, by at least one data processor, the pair-wise relationships between the entities in a graph structure containing a set of nodes representing entities, and a set of edges representing strength of relationships between pairs of nodes; discovering, by at least one data processor, insights in the form of relationship patterns of interest that may be projected or scored on individual or groups of transactions or customers; and using, by at least one data processor, said insights to make data-driven-decisions for a variety of business goals; said graph structure comprising any of the following types of structures: