Patent ID: 7263499
Filing Date: 2007-08-28
Classification: G06Q,G06T

Abstract:
1. An electronic commerce system, comprising: a user terminal operable by a user, the user terminal including a display and a user input interface operable to receive input from a user for purchasing a commodity; a first storage unit operable to store image data of commodities for sale to the user and user purchase history data including information concerning one or more prior purchases of one or more of the commodities by the user; a second storage unit operable to store image data of backgrounds; a first acquisition unit operable to acquire content data of one of the commodities and content data of one of the backgrounds selected by the user via the user terminal; a second acquisition unit operable to acquire image data representing an image of the one commodity from the first storage unit and image data of the one background from the second storage unit; an adjustment unit operable to adjust a scale of custom image data prepared by the user by comparing image information indicating a scale incorporated into the custom image data with a scale image; a graphics unit operable to extract coordinates of the image of the one commodity that can be seen from a viewpoint selected by the user from among a plurality of different user-selectable viewpoints and to produce a display image by combining an image of the one commodity according to the extracted coordinates and an image of the one background created from the image data of the one background; wherein the graphics unit includes a unit for incorporating the scale image into the display image; and a supply unit operable to supply the display image to the user terminal and to supply the user purchase history data to the user terminal, thereby enabling the display image and the user purchase history data to be displayed on the display, whereby the supply unit is operable to display the user purchase history data for reference by the user in considering purchase of the one commodity depicted in the display image, and the user input interface is operable to receive the user input for purchasing the one commodity in response to the display of the display image.