Patent ID: 9129476
Filing Date: 2015-09-08
Classification: G07F

Abstract:
1. A method for targeting player incentives to potential player populations, the method comprising the acts of: identifying at least one qualified player, wherein qualification of the player is based on a predetermined set of criteria, the predetermined set of criteria comprising at least one of: one or more personal attributes of the player and historical conduct of the player; permitting the qualified player to refer at least one other person to receive an invitation to an electronic game; tracking referral information associated with the at least one other person, wherein the referral information comprises at least one of: one or more personal attributes of the person and historical conduct of the person; determining a worth associated with the at least one other person by comparing the referral information with the predetermined set of criteria of the qualified player, wherein the comparison is indicative of the person's propensity towards gambling; delivering an invitation to the at least one other person if the comparison yields matching characteristics; and determining a value associated with the qualified player based, at least in part, on the worth associated with the at least one other person, wherein the value of the qualified player increases or decreases based, in part, on the worth associated with the at least one other person.