Patent ID: 8788337
Filing Date: 2014-07-22
Classification: G06Q

Abstract:
1. An apparatus, comprising: means for identifying a set of transaction data associated with account identifiers of a plurality of users who have made purchases from a merchant, wherein the merchant is a first merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective first merchants; means for determining a spending distribution, wherein the spending distribution is a first spending distribution based on the transaction data, configured to schedule presentations of media content of a plurality of categories; means for determining a presentation ratio of the media content of the plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the first merchant; means for scheduling a presentation mix of the media content of the plurality of categories based on the first spending distribution means for presenting the media content of the plurality of categories to a location of the first merchant for display on a media channel; means for identifying a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant; means for adjusting the presentation ratio of the media content at the media channel at a location of the first merchant; means for comparing, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting; and means for determining, based on the effect identified from the adjusting, an adjusted presentation ratio and presentation mix of the media content of the plurality of categories.