Patent ID: 7590586
Filing Date: 2009-09-15
Classification: G06Q

Abstract:
1. A method for selecting, during a broadcast of a television program to an audience, a provider of content for a commercial time slot within the broadcast of the television program, comprising: acquiring, by a computerized system, at a first time after the broadcast begins, first on-air information comprising at least a first audience rate of the audience actually receiving the broadcast after the broadcast begins; sending by the computerized system to a plurality of content providers, via an electronic communication network, notification of availability of the commercial time slot including information that is associated with the television program and the commercial time slot, and the first on-air information; in response to the information and the first on-air information, receiving, by the computerized system, via the electronic communication network, before the commercial time slot begins, from one or more of the content providers, a respective first auction application for the commercial time slot; selecting, by the computerized system, content from one of the content providers for the commercial time slot based upon the one or more first auction applications; and broadcasting, via the electronic communication network, the selected content to the audience at the commercial time slot within the broadcast of the television program.