Patent ID: 8270330
Filing Date: 2012-09-18
Classification: H04H

Abstract:
1. A method for presenting media data via a mobile device, the method comprising: receiving a request to present media data; receiving the media data and targeted advertising from a media data source, wherein the media data is received on a mobile device from the media data source via at least one protected network that maintains digital rights management for the media data, and wherein the media data represents information regarding media content available to a media host device, and wherein the advertising targeted to mobile device users is not inserted into media data for delivery to receivers that are not mobile devices; inserting the targeted advertising into the media data, wherein the targeted advertising is inserted by an advertising insertion component; caching the media data, derived from the media host device, with inserted targeted advertising via a media caching server; sending the cached media data with inserted targeted advertising to the mobile device; and presenting the media data via the mobile device.