Patent ID: 6389429
Filing Date: 2002-05-14
Classification: G06F,G06Q

Abstract:
A software system comprising:a. a plurality of source databases, each source database comprising: 1. a plurality of source audience member records, and 2. a plurality of source fields for each source audience member record; b. a target database comprising: 1. a plurality of target audience member records, at least some of which identify the same audience member identified by at least one source database audience member record, and 2. a plurality of target fields for each target audience member record; c. means for mapping the plurality of target database fields to corresponding source fields of the plurality of source databases, and, for each such mapping, means for ranking a relative priority of the mapping; d. means for specifying a ranking for each of the plurality of target fields relative to the rankings of the field's mappings to the plurality of source databases; e. means for selecting from at least one of the plurality of source databases, a source audience member record that matches a target audience member record; f. means for updating the fields in the target matching record of the target database from multiple mapped fields in the plurality of source databases, including selecting, from among the source database fields to which the target database fields are mapped and the target database field itself, the highest ranked priority fields.