Patent ID: 8250599
Filing Date: 2012-08-21
Classification: G06F,G06Q,H04H,H04N

Abstract:
1. A method comprising: storing data representative of a plurality of possible offers on a remote server; selecting an offer from among said plurality of possible offers based on viewer profile data, current programming data, and merchant advertisement ranking based on a pre-purchased advertisement preference, the selected offer is a commercial time-based offer for commercial redemption at an online marketplace, the online marketplace being a website for the merchant where the commercial redemption is electronically performed thereon, the commercial time-based offer made available for commercial redemption at the on-line marketplace within a specified time period; transmitting said selected offer to a client-side device for display on a display device in conjunction with the display of either a selected programming content or programming information associated with the programming content, wherein said client-side device is to receive broadcast content from a broadcast source and non-broadcast content over a network, wherein said non-broadcast content includes said selected offer; displaying said selected offer on a display portion of a remote control device for controlling a set top box that provides the broadcast data to a television display, the television display being different from the display portion of the remote control device and wherein the remote control receives the selected offer directly from the remote server via a wireless communication network; updating the viewer profile data to indicate prior transmission of the selected offer; receiving a user response to said selected offer at the merchant website; and updating a merchant conversion profile based on said user response, wherein the merchant conversion profile is based on the ratio of the number of consummated transactions to the number of visits to the online marketplace needed to generate such transactions.