Patent ID: 8600828
Filing Date: 2013-12-03
Classification: G01S,G06Q,H04L,H04W

Abstract:
1. A method of acquiring actual real-time shopper behavior data approximate to a period of product selection by a shopper in a store filled with one or more purchasable items, comprising: providing a First Moment of Truth device to said shopper, said First Moment of Truth device comprising a location tracking device; providing a communications multi-network about said store, said First Moment of Truth device being communicatively coupled to said communications multinetwork, said communications multi-network comprising: collecting said actual real-time shopper behavior data using said First Moment of Truth device; transferring said actual real-time shopper behavior data through said star communication network of said communications multi-network to said data collection device; creating location tracking data using said location tracking device of said First Moment of Truth device; transferring said location tracking data through said mesh communication network of said communications multi-network to said data collection device; and storing in said data collection device said actual real-time shopper behavior data and historical progression data, said historical progression data comprising substantially all said location tracking data created by said location tracking device of said First Moment of Truth device, wherein when a presumed location of said shopper is not continuously tracked and updated using said location tracking device, said presumed location of said shopper is updated by said data collection device for a predetermined interval of time.