Patent ID: 8417558
Filing Date: 2013-04-09
Classification: G06Q

Abstract:
1. A computer implemented method of improving the performance of a viral marketing program comprising: exposing, via a computer network, a first offered incentive to a first plurality of users; requiring a pre-defined first consumer viral marketing action to be completed to receive the first offered incentive; collecting, via the computer network, first data indicative of the first plurality of users' progress toward achieving the pre-defined first consumer viral marketing action, which collected first data provides a likelihood of the first offered incentive obtaining an objective; exposing, via the computer network, a second offered incentive to a second plurality of users; requiring a pre-defined second consumer viral marketing action to be completed to receive the second offered incentive; collecting, via the computer network, second data indicative of the second plurality of users' progress toward achieving the pre-defined second consumer viral marketing action, which collected second data provides a likelihood of the second offered incentive obtaining the objective; and comparing, utilizing a processor, the collected first data to the collected second data using a metric to identify which of the first and second offered incentives is more likely to obtain the objective.