Patent ID: 9026457
Filing Date: 2015-05-05
Classification: G06Q

Abstract:
1. A method, comprising: identifying, by a computer-based system comprising a processor configured for tailored marketing of consumers, a period of excess inventory of a merchant based on merchant data; combining, by the computer-based system, the merchant data with related transaction data; segmenting, by the computer-based system, the merchant data and the transaction data based on at least one of: time, industry, location, complementary merchants, or competing merchants, wherein the segmenting identifies inventory turnover opportunities using a merchant demand pattern; analyzing, by the computer-based system, the merchant data to determine a merchant revenue cycle; tailoring, by the computer-based system, marketing to the consumers to shift demand towards the merchant to create tailored marketing; sorting, by the computer based system and according to a concentric circles algorithm, the consumers based on the likelihood of the consumers to respond to the tailored marketing for the merchant, and based on the merchant's desire for demand during the period of excess inventory, wherein the concentric circles algorithm includes the tailored marketing to a first group of consumers that are more likely to respond because the first group of consumers are existing high spending and highly profitable consumers of the merchant, and progressively including, by the computer-based system, tailored marketing to a second group of consumers based on the merchant's desire for increased demand and depth of inventory, wherein the second group of consumers include consumers that are lower spending and less profitable than the first group of consumers.