Patent ID: 7165266
Filing Date: 2007-01-16
Classification: H04N

Abstract:
1. A computer program product for use in a system that includes a set top box capable of receiving content and television programming, the computer program product comprising one or more computer-readable storage media having computer-executable instructions for implementing a method for integrating the content concurrently with the television programming, wherein the method comprises: retrieving electronic program guide (EPG) data from a server, wherein the EPG data includes batch links associated with the television programming; extracting real time links from the television programming, wherein the real time links are associated with the television programming; during a display of a program included in the television programming, identifying at least one link from the batch links and the real-time links; providing notification that the at least one link is identified; and displaying content accessed through the identified at least one link, wherein the content is displayed concurrently with the program.