Patent ID: 7885951
Filing Date: 2011-02-08
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method for embedding at least one media hotspot within a digital media file, comprising: disposing the digital media file in an accessible relation to at least one viewer via a web site, wherein the web site is hosted by at least one web server, the web server being disposed in a communicative relation with an interactive computer network, demarcating the at least one media hotspot to correspond with at least a portion of the digital media file, in response to an associating request received from a separate target entity, associating, in electronic digital form, a resultant action with the at least one media hotspot, the associating request being communicated via the interactive computer network, compensating an interactive media service entity in exchange for associating the at least one resultant action with the at least one media hotspot, the interactive media service entity being affiliated with the at least one web site, compensating a user in exchange for associating the at least one resultant action with the at least one media hotspot, wherein the user is affiliated with the digital media file, defining the demarcating request as identifying an area disposed within the digital media file, identifying at least one temporal portion of the digital media file, defining the associating request as at least identifying the at least one media hotspot, and communicating an identification of the at least one resultant action to the interactive media service entity via the interactive computer network, wherein the user is different than the interactive media service entity.