Patent ID: 6704727
Filing Date: 2004-03-09
Classification: G06F,Y10S

Abstract:
A method of generating a search term list in response to an input from a user, the method comprising:(a) providing a server coupled with a database; (b) maintaining a master set of search terms in the database; (c) determining a value score for each search term in the master set, wherein the value score for each term is determined in response to a number of times that the search term is used during a period of time and by an amount of revenue generated by each search term; (d) receiving an input from the user via the server; (e) selecting a first set of search terms from the master set of search terms in response to the input received from the user; and (f) selecting a second set of search terms from the first set of search terms in response to the value score associated with first set of search terms.