Patent ID: 8677397
Filing Date: 2014-03-18
Classification: H04H,H04N

Abstract:
1. A computer-implemented method for packaging media and data for transmission over a broadband communications network link for display at a terminal destination comprising: collecting a plurality of media segments from a database for transmission to said terminal destination, each of said media segments comprising a fragment of a content message; creating targeting information for transmission to said terminal destination, said targeting information defining a plurality of versions of said content message formed from two or more of the plurality of media segments and a target segment audience; packaging said plurality of media segments and said targeting information in a single electronic package file; and transmitting the single electronic package file and instructions to unpack said single electronic package file, the instructions being configured to instruct said terminal destination to analyze said targeting information to determine which one of the plurality of versions of said content message to assemble based on the target segment audience, assemble one or more of the collected plurality of media segments to generate said content message, and display said assembled content message at said terminal destination in accordance with the targeting information.