Patent ID: 8947515
Filing Date: 2015-02-03
Classification: G06Q,H04N

Abstract:
1. An apparatus for identifying active access, by a viewer, of a source containing an advertisement, the apparatus comprising: a video capture device for recording user interaction in an area on a video; and a video processor electrically coupled to the video capture device, the video processor configured to analyze the video obtained by the video capture device, the video obtained by the video capture device including an image of one of the advertisement and the source containing the advertisement, wherein the video processor analysis includes identification of active access, by the viewer, of the source containing the advertisement, wherein the source containing the advertisement is electrically decoupled from the video capture device, and wherein the analysis further includes identification from the image of the one of the advertisement and the source containing the advertisement included in the video obtained by the video capture device of at least one of the advertisement and the source containing the advertisement, wherein the identification of active access is signaled at least partially by the viewer touching the source and wherein the video processor analysis includes identifying information about the active access of the advertisement.