Patent ID: 8065702
Filing Date: 2011-11-22
Classification: A63F,G06F,G06Q,G07F,H04N

Abstract:
1. A method for presenting advertisements on a network, comprising: for each player, P, of a plurality of players communicating with a first network node for playing one or more games, the steps (i) and (ii) following are performed: (i) combining advertising related data and game information for a corresponding one of the games, thereby resulting in combined data; (ii) transmitting on the network, according to programmatic instructions performed at the first network node, the combined data to a node of the network for the player P when the player P plays the corresponding one game at the node for the player P; wherein a game instance presentation, including a presentation for presenting the game information and advertising corresponding to the advertising related data, is presented at the node for the player P, the advertising selectively determined from a plurality of advertisements so that the advertising is selected according to one or more criteria related to: (a) information indicative of the player P, or (b) a geographic location related to the player P; and wherein responsive data from an input by the player P to the game instance presentation is transmitted on the network; wherein at least a portion of the responsive data is used in providing the at least one advertiser with one of: (a) information related to corresponding advertising provided to the players, and (b) information for determining an effectiveness of the corresponding advertising.