Patent ID: 8935721
Filing Date: 2015-01-13
Classification: G06Q,H04N

Abstract:
1. A method of advertising management for use in a content distribution network, comprising: receiving first information regarding a weight or variance to be applied to at least one demographic criteria to be met by a first audience of an advertisement at an advertising management apparatus within said content distribution network; receiving second information regarding at least one parameter relating a second audience to an opportunity for insertion of one or more advertisements at said advertising management apparatus; utilizing said advertising management apparatus to generate first data related to a quality of a match between said first information and said second information; said advertising management apparatus adjusting said weight or said variance to be applied to said at least one demographic criteria to be met by said first audience based at least in part on said first data related to said quality of said match; and utilizing at least said adjusted weight or said adjusted variance to generate second data related to said quality of said match.