Patent ID: 9081808
Filing Date: 2015-07-14
Classification: G06F,G06Q,H04L

Abstract:
1. A method comprising: identifying, by a server system, a targeting group, wherein the targeting group comprises a plurality of users and the target group defines a set of characteristics for a target delivery of content items to advertisement slots; determining, by the server system, one or more available content items from an inventory that at least partially match the set of characteristics associated with the targeting group; ranking, by the server system, the determined content items; and storing, by the server system, the ranked content items in association with the targeting group forming a list of eligible pre-selected content items for the targeting group, such that when a request for a content item to display in an advertisement slot is received that identifies the targeting group, one or more of the pre-selected content items responsive to the request are delivered for display in the advertisement slot without evaluating the inventory.