Patent ID: 7536002
Filing Date: 2009-05-19
Classification: G06Q,H04L,H04M

Abstract:
1. A method of routing incoming customer telephony calls to presentations relating to products or services predicted to be of interest to the customer, the method comprising: forming a call routing strategy for a customer, in anticipation of at least one incoming call from the customer, by performing the following steps: receiving information of a call at the central server system; generating a first routing control signal to route the call to an interactive voice response unit shared by a plurality of call sites, wherein the interactive voice response unit is external to an exchange carrier providing the call; receiving input from a caller at the interactive voice response unit, the input at least identifying the caller as the customer for whom the call routing strategy has been pre-formed; and generating a second routing control signal for routing the call to one of said plurality of call sites based at least in part on the pre-formed call routing strategy associated with that customer.