Patent ID: 7370073
Filing Date: 2008-05-06
Classification: G06Q,H04N

Abstract:
1. A system for generating and using viewership profiles to facilitate distributing promotions based on the profiles of at least one network device, comprising: a promotion agent embedded in a network device for collecting viewership activity data of the network device; a life-cycle manager server which receives the viewership activity data from the promotion agent and correlates the viewership activity data with program schedules to determine a viewer behavior associated with the network device; the life-cycle manager server matches the determined viewer behavior to a group profile to determine a class of viewer associated with the network device; the life-cycle manager server generates a viewership profile for the network device based on the correlated viewer behavior and the matched class of viewer associated with the network device, the generated viewership profile including the viewer behavior associated with the network device and the class of viewer associated with the network device; the life-cycle manager server informing the network device of a type of individual on which distribution of promotions to the network device is based, by forwarding the viewership profile to the promotion agent, the viewership profile including long-term viewership activity data of the network device; and the promotion agent collecting short-term viewership activity data of the network device and comparing the collected short-term activity data with the long-term activity data of the viewership profile in order to determine a type of individual presently interacting with the network device, the determined type of individual used to match the viewership profile with a membership criteria to generate a promotion group for distributing promotions.