Patent ID: 6487538
Filing Date: 2002-11-26
Classification: G06Q

Abstract:
A method of advertising using a computer system comprising:obtaining at least one user request at an Internet Service Provider from a known user of said Internet Service Provider, wherein said known user is a client of said Internet Service Provider; obtaining information to be displayed to said known user from a first source, wherein said information to be displayed comprises information obtained in response to said at least one user request; maintaining a history of all said information obtained in response to said at least one user request by said known user; developing profile information relating to said known user from said history of all said information obtained in response to said at least one user request; obtaining a first advertisement from said first source; associating said first advertisement with said information to be displayed, wherein said associating said first advertisement is performed by said Internet Service Provider; transmitting said information to be displayed to said known user; transmitting said first advertisement to an advertisement slot of said known user; said Internet Service Provider using said profile information for negotiating a cost for and selling said advertisement slot for at least one second advertisement to a second source without intervention from said known user; said Internet Service Provider obtaining said at least one second advertisement from said second source; associating said at least one second advertisement with said information to be displayed, wherein said associating said at least one second advertisement is performed by said Internet Service Provider; transmitting said at least one second advertisement to said advertisement slot.