Patent ID: 8055540
Filing Date: 2011-11-08
Classification: G06Q,H04H

Abstract:
1. A radio system for a vehicle to provide broadcasted radio programming and advertising content to an occupant of a vehicle, comprising: a vehicle radio having an input for receiving audio data and at least one output for providing audio signals representative of the received audio data; a radio broadcast receiver having an antenna for receiving two or more radio broadcast streams, with a first one of the radio broadcast streams including radio advertisements and a second one of the radio broadcast streams including audio content that contains intermittent advertising slots each identified by a marker contained with that broadcast stream, the radio broadcast receiver being coupled to the input of the vehicle radio to provide the vehicle radio with the received audio content; and an advertising control unit connected to said radio broadcast receiver to receive at least some of the radio advertisements contained in the first radio broadcast stream, said advertising control unit including a recording device which stores radio advertisements received from said radio broadcast receiver; wherein, upon receipt of one of the markers contained within the second broadcast stream, said advertising control unit is operable to access one of the stored radio advertisements, with the accessed radio advertisement being inserted into the advertising slot identified by the received marker so that the accessed radio advertising is included within the audio content sent to the input of the vehicle radio.