Patent ID: 8997131
Filing Date: 2015-03-31
Classification: H04N

Abstract:
1. A non-transitory computer-readable medium embodying a program executable in a computing device, comprising: code that provides for a networked storage system having a plurality of storage buckets for each one of a plurality of users, wherein at least one of the users causes a broadcast media item to be stored in one of the storage buckets for later consumption; code that locates a first advertisement in the broadcast media item; code that determines whether the first advertisement is directed to a regional audience by analyzing an audio signal associated with the first advertisement; code that identifies a second advertisement based on a purchase history with respect to an electronic commerce system associated with the at least one of the users; code that, responsive to the first advertisement being directed to a regional audience, replaces the first advertisement in the broadcast media item with the second advertisement; code that associates a link with the second advertisement, the link initiating an action in the electronic commerce system with respect to an item sold through the electronic commerce system; and code that sends the broadcast media item to a client computing device.