Patent ID: 7778877
Filing Date: 2010-08-17
Classification: G06Q

Abstract:
1. A Clearinghouse system in communication with a computer network that includes a plurality of Merchant sites and a plurality of content provider web pages, each Merchant site providing computer-based access to at least one of goods and services, the system comprising: a first software module embodied on a non-transitory computer readable medium, wherein the first software module when executed causes a computer to configure promotions for placement in content provider web pages, wherein said first software module causes said computer to configure said promotions so that: a non-transitory computer-readable medium containing promotional presentations based on said common coding protocol, wherein each of said promotional presentations is associated with a promotion in a content provider web page; a second software module embodied on a non-transitory computer readable medium, wherein the second software module when executed causes said computer to handle Web browser requests for a promotional presentation associated with a promotion in a content provider web page, wherein said second software module causes said computer to retrieve from said computer-readable medium said promotional presentation associated with said promotion, and communicates said promotional presentation to said Web browser; and wherein said system includes a clearinghouse server that tracks commerce associated with said promotions.