Patent ID: 7882140
Filing Date: 2011-02-01
Classification: G06Q

Abstract:
1. An electronic media distribution system arranged to insert secondary content into programmed primary content, said system comprising: a first database storing a plurality of primary content files, each of which contains primary content and has an associated identification code; a second database storing a plurality of secondary content files, each of which contains secondary content and has an associated identification code, said second database being separate from said first database; a first play list library storing a plurality of programmed play lists, each of which contains a sequential list of identification codes for respective primary content files which defines the order in which said primary content files are to be distributed, said programmed play lists only containing identification codes for primary content files; and a common server directly connected to said first and second databases and to said play list library, the server programmed to: two or more user interfaces, each of which is separate and distinct from and directly connected to the common server with no intervening network, each of said user interfaces arranged to: said server further programmed to: