Patent ID: 9146911
Filing Date: 2015-09-29
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method, comprising: receiving expandable content item requests for publishers, each request specifying a publisher resource address of a publisher resource and a content item environment in the resource, the publisher resource address defined by a resource path that includes a domain name of the publisher; for each content item request, providing request data for a prediction specifying an expansion direction for the content item environment based on position data for the resource and the content item environment, the request data specifying the publisher resource address of the resource and the content item environment in the resource; for each prediction for which a successful prediction of a predicted expansion direction occurs, selecting an expandable content item having an expansion direction that is consistent with the predicted expansion direction; for each prediction for which a successful prediction does not occur: for each content item request, providing response data in response to the content item request that causes the selected expandable content item to be provided for the content item environment.