Patent ID: 8108249
Filing Date: 2012-01-31
Classification: G06Q

Abstract:
1. A method for predicting the profit attributable to a proposed sales promotion of a product, wherein the product has a wholesale price and a manufacturing cost per unit sales, the method comprising using a computer to perform the following steps: establishing a base volume for sales of the product in the absence of promotions, wherein the establishing act includes performing non-parametric regression of historical shipping data; determining a sales lift for a plurality of single promotions; correlating the sales lift with promotion information to provide a sales lift model; proposing a promotion having a cost per unit sales for a promotion time period and having a planned sale price for the product; applying the sales lift model to the proposed promotion to predict sales of the product for the promotion time period; calculating manufacturer profit based upon the product's predicted sales, cost per unit sales for promotion, wholesale price, and manufacturing cost per unit sales during the promotion time period.