Patent ID: 8307998
Filing Date: 2012-11-13
Classification: A47F

Abstract:
1. A display fixture for the display of greeting cards, comprising: an upper tier display and a lower tier display positioned below the upper tier display, each of the lower and upper tier displays supported by a supporting structure and comprising rows with pockets configured to hold the greeting cards; a card highlighter display positioned along at least one of the rows of the upper tier display, the card highlighter display configured to attract a consumer's attention to certain of the greeting cards placed within the card highlighter display, at least some of the greeting cards presented by the card highlighter display in a full-facing manner to display all or substantially all of the full card face; the pockets in the upper tier display, other than a bottom row of pockets in the upper tier display, configured to display a portion of the greeting cards in a manner other than the full-facing manner; and the pockets in the lower tier display, other than a bottom row of pockets in the lower tier display, configured to display another portion of the greeting cards in a manner other than the full-facing manner.