Patent ID: 7016892
Filing Date: 2006-03-21
Classification: G06F,G06Q,Y10S

Abstract:
1. A method of generating directed content, the method comprising: receiving a set of lists of search terms from a plurality of remote web services that are adapted to receive submissions of at least one search term and perform a search for the search term submitted, each list of search terms in said set of lists being associated with, and maintained by, the respective web service, each list of search terms in said set of lists including search terms submitted to said respective web service that were used by said respective web service to perform searches; distilling said set of lists of search terms into a frequency database, the database having search frequency information indicating, for respective search terms, a frequency with which each of the search terms were submitted to one or more of the plurality of remote web services for searching by the respective remote web service; obtaining a query; searching the frequency database for matches between said query and search terms in the database, the matches indicating that the obtained query was submitted as a search term to one or more of the plurality of remote web services; selecting the matches between said query and search terms in which search terms have at least one of highest associated frequencies and highest rankings, each selected match indicating a respective selected remote web service to which said query was submitted as a search term; and generating directed content based on one or more of the respective selected web services so that the directed content is generated based on the remote web services having at least one of the highest associated frequencies and the highest rankings for the obtained query; wherein said directed content is linked to a remote web service.