Patent ID: 6662215
Filing Date: 2003-12-09
Classification: G06F,G06Q,H04L

Abstract:
A data communication method, comprising the steps of:(a) transmitting a first request communication from a user computing arrangement to a first server arrangement via a communications network; (b) transmitting a second request communication from the first server arrangement to a second server arrangement, the second request communication including data representing at least one characteristic of a user of the user computing arrangement; (c) selecting one of a plurality of population segments in accordance with the at least one characteristic of the user; (d) determining a content in accordance with the population segment selected in the selecting step (c), the content corresponding to a combination of a plurality of concept elements; (e) transmitting a first response communication from the second server arrangement to the first server arrangement in response to the second request communication, the first response communication including data representing the content determined in the determining step (d); and (f) transmitting a second response communication from the first server arrangement to the user computing arrangement via the communications network in response to the first request communication, the second response communication including at least the content determined in the determining step (d) wherein the determining step (d) comprising the steps of: defining a plurality of predetermined content executions; selecting a plurality of respondents from each of the plurality of population segments; obtaining from each of the plurality of respondents an evaluation of the content executions; assigning the content executions to a respective one of the plurality of population segments; and determining, for each of the plurality of population segments, an optimization of the predetermined content executions in accordance with the evaluations obtained.