Patent ID: 9141700
Filing Date: 2015-09-22
Classification: G06F,G06Q,H04L

Abstract:
1. A method to estimate visits from searches attributable to keywords when the keywords are no longer transmitted in webpage referrals from search engines due to secured search, the method comprising: identifying a webpage for which data is sought, the data relating to visits from searches attributable to keywords; identifying an entity reporting keywords actually used in secured internet searches; retrieving from the entity a keyword reported as actually used in a secured internet search that resulted in a visit to the webpage; obtaining percentage values associated with different positions of webpages on search result pages; obtaining a number of secured searches performed using the keyword; determining a position of the webpage on a search results page resulting from searching the keyword; and estimating a number of visits to the webpage that result from secured searches of the keyword based on the number of searches performed using the keyword and a percentage value associated with the position of the webpage on the search results page.