Patent ID: 8249930
Filing Date: 2012-08-21
Classification: G06Q,H04W

Abstract:
1. A computer-implemented method, comprising: receiving, by a data processing apparatus, a request for a map space of a map, the request specifying a reference location and a zoom level parameter at which the reference location is to be presented in the map space; determining, by the data processing apparatus and based on the reference location and the zoom level parameter that are specified by the request, a number of available content item spaces for the map space, each available content item space being a portion of the map space that is available for presentation of a content item; receiving, by the data processing apparatus, content item bids for the map space, the content item bids each including a bid zoom level parameter; selecting, by the data processing apparatus, content item bids based on each of the bid zoom level parameters that correspond with the zoom level parameter specified by the request; selecting, by the data processing apparatus, data identifying content items for presentation in the number of available content item spaces for the map space, the data identifying the content items being selected based, at least in part, on values of the selected content item bids; and providing, by the data processing apparatus, the data identifying the content items that were selected for presentation in the number of available content item spaces.