Patent ID: 7974870
Filing Date: 2011-07-05
Classification: G06Q

Abstract:
1. A computer-implemented sales activity management system comprising: a database implemented by the computer that stores activity management information concerning activity content of each salesperson and sales negotiation item information concerning each sales negotiation item that each salesperson is in charge of, wherein a sales negotiation item is an item identifying a sales negotiation which a salesperson conducts with a customer, and the sales negotiation item information includes at least a customer identifier for identifying the customer and information of sales negotiation progress level indicating progress of the sales negotiation; an activity content evaluation unit implemented by the computer that evaluates the activity content of each salesperson based on at least one of the activity management information and the sales negotiation item information, registered in said database; an evaluation report document information creating unit implemented by the computer that generates, for each salesperson, an evaluation report document information including evaluation report information concerning the activity content of a salesperson, based on the evaluation results by said activity content evaluation unit; a customer database implemented by the computer that stores customer information concerning customers; a customer targeting unit implemented by the computer that extracts sales negotiation item information wherein a sales negotiation progress level of the sales negotiation item is equal to or greater than a predetermined level among a plurality of sales negotiation items that are in progress by a salesperson from the database, targets the customer identified by a customer identifier included in the extracted sales negotiation item information, extracts the customer information of the targeted customer from the customer database, and adds the extracted customer information as priority customer information for the salesperson to said evaluation report information in the evaluation report document information of the salesperson; an evaluation report document information sending unit implemented by the computer that sends, for each salesperson, the generated evaluation report document information of the salesperson including the customer information added by the customer targeting unit and the evaluation report information, to a terminal device of the salesperson connected to the sales activity management system through a communication network; and a knowledge database implemented by the computer that stores at least one of knowledge information concerning know-how and knowledge in sales activity and sales support information including at least one data of various promotional material, sales activity record, and delivery achievement concerning apparatuses, for using in sales activity, correlating the at least one data with customer information registered in the customer database, wherein said customer targeting unit extracts at least one of knowledge information and sales support information relating to the targeted customer from the knowledge database and sends the information to said terminal device, when sending the evaluation report document information to said terminal device and the evaluation report document information creating unit generating advice information for advising the salesperson.