Patent ID: 8762201
Filing Date: 2014-06-24
Classification: G06Q

Abstract:
1. A method, comprising: identifying first information associated with an advertisement presented utilizing a first medium, wherein the first information includes a time at which the advertisement was presented, a duration of the advertisement, a price of the advertisement, and a number of users to which the advertisement was presented; receiving second information associated with user activity involving a plurality of different second mediums; correlating the first information and the second information for gauging an effect of the advertisement on the user activity involving the plurality of different second mediums, utilizing a processor, wherein the correlating includes identifying at least a portion of the second information that is associated with at least a portion of the user activity that took place during a time period relevant to the time at which the advertisement was presented; and displaying data in a plurality of categories within a graphical user interface (GUI), where the data is determined from the correlating of the first information and the second information, and where the categories include a determined spike in site visits associated with the presentation of the advertisement, a determined spike in page views associated with the presentation of the advertisement, and a determined spike in email registrations associated with the presentation of the advertisement; wherein the second information includes a plurality of elements including a number of visits to a site of an advertiser, a number of electronic mail newsletter and promotion registrations, a number of search queries, a number of search engine marketing queries, a number of purchases of good and/or services, and a number of telephone, email, and short message service (SMS) communications between consumers and representatives associated with the advertisement; wherein the gauging includes calculating a score representative of the effect of the advertisement on the user activity involving the plurality of different second mediums, where the score is calculated utilizing a value assigned to each of the plurality of elements included in the second information, and where each value is weighted according to a predetermined importance of each corresponding element assigned by the advertiser; wherein each category of the plurality of categories is displayed in association with a corresponding incremental life time value return on investment value, and each of the incremental life time value return on investment values is calculated by multiplying a life time value weight of the category by an average number of current data for the category and by a conversion rate.