Patent ID: 8086224
Filing Date: 2011-12-27
Classification: G06Q,H04L,H04W

Abstract:
1. A server including software stored thereon for sending an advertisement to a user operating a wireless communication device, the server comprising: a memory storing software code for receiving an identity of the user, receiving a location of the user for a fee; searching a database containing a plurality of user-specific advertisements; identifying a user-specific preference associated with the user in the database, the database containing a plurality of user-specific preferences; identifying a location-specific preference associated with the location of the user in the database, the database containing a plurality of location-specific preferences; selecting a user-specific advertisement based on the identified user-specific preference and the identified location-specific preference in the database; receiving an activation of a location-blocking option; and sending the selected user-specific advertisement to the wireless communication device over a communication network without transmitting the location of the user in the selected user-specific advertisement.