Patent ID: 6481133
Filing Date: 2002-11-19
Classification: G09F

Abstract:
A shelf product management and information display for identifying product allocated to a portion of a shelf at a point of purchase and for providing a purchaser with extended information pertaining to the allocated product, the display comprising:an elongate basal element for extending longitudinally along a portion of a shelf at a point of purchase, adjacent a front edge of the shelf, the basal element including a forward edge for extending adjacent the front edge of the shelf, and a rearward edge laterally opposite the forward edge; a channel element extending longitudinally adjacent the forward edge of the basal element; a first display area extending along the channel element for carrying information pertaining to product allocated to the portion of the shelf; a wall element extending longitudinally adjacent the rearward edge of the basal element and spaced laterally from the forward edge, the wall element having an altitudinally upper portion; a second display area extending longitudinally along the basal element and located between the forward edge and the rearward edge of the basal element for carrying extended information pertaining to the allocated product; a cover element extending longitudinally in juxtaposition with the basal member, the cover element having a forward border and laterally opposite rearward border, an obverse face located laterally between the forward border and the rearward border, and a reverse face located laterally between the forward border and the rearward border; a third display area extending along the obverse face of the cover element for carrying further information pertaining to the allocated product; a fourth display area extending along the reverse face of the cover element for carrying further extended information pertaining to the allocated product; a hinge connecting the cover element with the altitudinally upper portion of the wall element for selective movement of the cover element between a closed position wherein the cover element overlies the basal element, with the fourth display area confronting the second display area and both the fourth display area and the second display area hidden from view, while the first display area and the third display area are available for view, and an open position wherein the cover element is raised altitudinally away from the basal element to expose the fourth display area and the second display area for view; and a mounting arrangement on the basal element for securing the basal element to the shelf.