Patent ID: 9100223
Filing Date: 2015-08-04
Classification: G06Q,H04L

Abstract:
1. A computer-implemented method comprising: performing, using a computer device, analysis of an information collection reflecting network activities by an individual user, the network activities occurring in response to earlier content distributions, wherein a given content distribution includes distribution of content formatted in accordance with one or more of multiple formats in a configurable content area that presents particular content to the individual user, wherein the analysis includes: selecting, using the computer device and for a subsequent content distribution to be made to the user, at least one of the multiple formats based at least in part on the analysis; determining, based on performing the analysis, whether the individual user is more likely or less likely at a particular time corresponding to a time of the content distribution to select the configurable content area; selecting, based on the selection of the at least one format, particular content for inclusion in the configurable content area that was not included in the earlier content distributions to the individual user, wherein the particular content to be presented in the configurable content area is revenue-generating content when the individual user is more likely to select the configurable content area and the particular content is non-revenue generating content when the individual user is less likely to select the configurable content area; and providing a document that is responsive to a request, the document including the selected particular content and having the selected at least one format.