Patent ID: 8819727
Filing Date: 2014-08-26
Classification: H04H,H04N

Abstract:
1. A method comprising the steps of: obtaining, by an operator of a content network, from an external programming source, a digital video program, said program including: (i) at least one segmentation message of a first type, inserted therein by said external programming source, specifying at least one location for at least a first advertisement, and (ii) at least one segmentation message of a second type, inserted therein by said external programming source, specifying at least one location for at least a second advertisement; said operator of said content network making said program available under a first condition, with said first advertisement in accordance with said at least one segmentation message of said first type, while ignoring said at least one segmentation message of said second type; and said operator of said content network making said program available under a second condition, different than said first condition, with said second advertisement in accordance with said segmentation message of said second type, while ignoring said at least one segmentation message of said first type.