Patent ID: 8799944
Filing Date: 2014-08-05
Classification: H04N

Abstract:
1. A method comprising: providing a video signal to a set-top-box for display on a television to a viewer, the video signal conveying an advertisement to the viewer, the video signal further conveying an indication that supplemental information is available regarding the advertisement; receiving a first request for the supplemental information at the set-top-box; generating a second request for the supplemental information regarding the advertisement from the set-top-box to a processor wherein the second request for the supplemental information further comprises a set-top-box identifier and a channel identifier indicating a currently selected display channel; accessing a first database by the processor using the set-top-box identifier included in the second request for the supplemental information to determine a geographical location associated with the set-top-box; accessing a second database, remote from the set-top-box, by the processor using the channel identifier included in the second request for the supplemental information to retrieve, in response to the second request for supplemental information, data identifying the advertisement that is being displayed when the first request for the supplemental information is received at the set-top-box; using, by the processor, the geographic location accessed from the first database and the data identifying the advertisement accessed from the second database to launch a third request for supplemental information to a third database; receiving, by the processor, the supplemental information from the third database in response to the third request; transmitting, from the processor to the set-top-box, at least a portion of the supplemental information received from the third database; and generating a second video signal conveying the supplemental information.