Patent ID: 7225142
Filing Date: 2007-05-29
Classification: G06Q,G09F

Abstract:
1. A system for providing to a user advertising on a hypertext network, comprising: a. a server having advertisements, said server connected to the network; b. a client computer comprising advertising software, a display device, a storage device, an input device and a browser, said client computer connected to the network, said advertising software controlling the presentation of a first set of information to the user in a first region of said display device, said browser controlling a presentation of a second set of information to the user in a second region of said display device, said advertising software adapted to receive an advertisement selected based on an analysis of the content of at least one page displayed to a user by said browser in said second region of said display device, said advertising software adapted to include said advertisement in said first set of information presented to the user in said first region of said display device, and said advertising software and said browser adapted to function independently of each other on said client computer by displaying information in different regions of said display device, wherein an advertisement displayed to the user by said advertising software in said first region of said display device comprises at least one link that loads and displays a page in said second region of said display device by said browser when said link is selected by a user.