Patent ID: 9059950
Filing Date: 2015-06-16
Classification: G06Q,H04L

Abstract:
1. A method comprising: receiving, by a processor, a forwarding request from a first requesting device, the forwarding request requesting to forward an item of invitational content; upon receiving the forwarding request, generating a unique identifier; creating a forwarding entry, the forwarding entry including the unique identifier and an identifier identifying the item of invitational content; returning, by the processor, to the first requesting device, a link to a content delivery server appended with the unique identifier; delivering the item of invitational content to a second requesting device in response to receiving a request from the second requesting device, wherein the item of invitational content is delivered as part of a viral campaign that dictates a target spend range for the viral campaign; and utilizing at least one throttling method to manage a spend of the viral campaign.