Patent ID: 7882522
Filing Date: 2011-02-01
Classification: H04N

Abstract:
1. A method comprising: rendering an electronic program guide (EPG), the EPG comprising: a program listing of multiple programs; a program indicator that indicates a particular program in the program listing; and a details area comprising a picture-in-picture (PIP) window in which additional data is displayed concurrently with the program listing of multiple programs; determining a first program that is represented by a program listing currently indicated by the program indicator; providing detailed data associated with the first program as the additional data displayed in the details area; receiving a navigation command; responsive to receiving the navigation command, modifying the program indicator to indicate a second program in the program listing; automatically determining, based on the navigation command, whether or not a user is likely to be interested in the second program; when the navigation command comprises an up arrow command, a down arrow command, a left arrow command or a right arrow command, indicating a user request to navigate to a program listing that is adjacent to the program listing of the first program, determining that the user is likely to be interested in the second program; when the navigation command comprises a page up command, a page down command, a page right command, or a page left command, indicating a user request to navigate to a program listing that is not adjacent to the program listing of the first program, determining that the user is not likely to be interested in the second program; responsive to determining that the user is likely interested in the second program, displaying detailed data associated with the second program as the additional data displayed in the details area of the EPG; and responsive to determining that the user is likely not interested in the second program, displaying data that is targeted to the user in the details area of the EPG, the data that is targeted to the user not being associated with the second program and being displayed in the details area instead of the detailed data associated with the second program.