Patent ID: 9225955
Filing Date: 2015-12-29
Classification: G06F,G06Q,H04N

Abstract:
1. An apparatus for management of media files processed according to a method having the following steps: playing of the unprocessed media file on a player suitable for the media file, in each instance, recording of selected objects of the media file, generation of object data concerning the selected objects, and their compilation in an XML file or in another suitable file format, wherein this XML file or the other file contains a time stamp for every selected object, which comprises the display time and duration of the selected object in the media file to be processed, and/or a location stamp, which designates the location of the display of the selected object in the media file, as well as an object description, which comprises a visual object reproduction, as well as sales information concerning each selected object, comprising at least one offer of an online shop concerning the selected object, linking of the media file with the XML file or the other file, in such a manner that at the time point of display of the selected object, in each instance, in the media file, display of the object data is offered and/or takes place automatically, and then, as a function of the user reaction, for example in the form of a mouse click, the sales information is additionally displayed, wherein said apparatus comprises at least seven tables connected with one another, namely a media data table with the data of the media files, an online shop table with the data of the connected online shops, a product table with the data of the offered products in each instance, a product shop table with the data concerning designation of the product offer in each instance, a content table with the data of the complete offer of the products offered within the scope of the processed media files in each instance, a time stamp of the offer in the media file, in each instance, as well as a time stamp of entry of the processed media file into the system, a product time point table of the products offered in the system, a tracking table with the recorded user data, in each instance, broken down, in each instance, by online shop ID and/or product ID.