Patent ID: 9009753
Filing Date: 2015-04-14
Classification: H04H

Abstract:
1. A method of receiving feedback on ad assets inserted within an ad avail in a video stream at a client device, the method comprising the steps of: (a) defining a plurality of ad assets, the ad assets being compatible with the video stream; (b) transmitting the ad assets to the client device, the ad assets being downloaded to the client device in non-critical time periods without regard to upcoming ad avail time slots, the client device then receiving an indication of an upcoming ad avail time slot, and determining one or more ad assets to insert in the upcoming ad avail time slot by the steps of: i) ranking the ad assets for a group to which the client device belongs, ii) reviewing the ranked ad assets for the group to which the client device belongs, in an order of their ranking, until an ad asset is identified which has been transmitted to the client device, iii) selecting a highest ranked ad asset which has been transmitted to the client device, and iii) selecting a default ad asset for the group if no ad asset in the ranking of ad assets for the group is stored on the client device; (c) receiving a list of all ad assets inserted into ad avails by the one or more client devices, and storing a total number of times a first ad asset has been inserted into an ad avail by the one or more client devices; (d) receiving information regarding user playback of each ad asset included in the list received in said step (c); and (e) determining whether to maintain the ad asset based on an evaluation of the list received in said step (c) and the information received in said step (d), said step (e) including the step of removing the first ad asset if it is determined that the total number of times the ad asset has been inserted into an ad avail has exceeded a predetermined number of insertions for the first ad asset.