Patent ID: 7467349
Filing Date: 2008-12-16
Classification: G06F

Abstract:
1. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising: monitoring user interaction with a hyperlink that points to a resource, wherein the hyperlink appears in multiple different pages that are displayable to one or more users; aggregating a count of click-throughs of the hyperlink in the multiple different pages to produce information concerning user interaction with the hyperlink across the multiple pages, wherein the information concerning user interaction further includes feedback about the hyperlink from the user of the hyperlink and an aggregated count of page views of the pages on which the hyperlink appears; calculating a score based on the information concerning user interaction with the hyperlink, wherein the score is a ratio of the aggregated count of click-throughs divided by the aggregated count of page views multiplied by a value derived from the feedback; and using the score to determine a parameter that affects a level of prominence at which the hyperlink is displayed.