Patent ID: 8732337
Filing Date: 2014-05-20
Classification: G06F,G06Q,H04N

Abstract:
1. A method for targeting content to a user, the method being implemented by one or more processors and comprising steps of: (a) monitoring activities of a user in relation to one or more devices of the user, the one or more devices forming at least a portion of a personal network of the user, wherein the activities of the user include media consumption activities; (b) determining profile information based at least in part on the monitored activities of the user; (c) receiving a content package on at least one of the one or more devices of the user, the content package including (i) a desired content of the user, (ii) data that corresponds to a library of supplemental content items, and (iii) a selection algorithm, the content package being communicated from a source that is external to the personal network of the user; (d) selecting one or more supplemental content items from the library of supplemental content items, wherein selecting the one or more supplemental content items is based at least in part on the selection algorithm received from the source that is external to the personal network of the user; and wherein (a) through (d) are performed on one or more devices of the personal network and without communicating the profile information outside of the personal network of the user.