Patent ID: 7882518
Filing Date: 2011-02-01
Classification: G06Q,H04N

Abstract:
1. A system for use in displaying advertisements within an electronic program guide, the system comprising: a receiver configured to receive a broadcast signal comprising a plurality of advertisements having a set of advertisement attributes and a plurality of television programs having a set of program attributes, the receiver further configured to separate the plurality of advertisements from the plurality of television programs; a memory coupled to the receiver to store the plurality of advertisements and the set of advertisement attributes; a controller coupled to the receiver and the memory, the controller configured to store the set of program attributes in a selection history table in the memory, to identify a first advertisement based on a correlation between the set of program attributes stored in the selection history table and the advertisement attributes associated with the first advertisement, to identify one of a plurality of versions of the first advertisement based on a comparison of the correlation and a threshold value; wherein the plurality of versions of the first advertisement comprises advertisements of different display sizes, and wherein the controller is to output for display the identified display size version of the first advertisement within the electronic program guide.