Patent ID: 7603292
Filing Date: 2009-10-13
Classification: G06Q

Abstract:
1. A computer-implemented method for providing a gift registry, the method executed by a computer and comprising: generating a profile for a gift recipient in response to receiving information about the gift recipient; storing the gift recipient's profile in a profile database; implicitly generating gift interest data based at least in part on the gift recipient's stored profile; generating a gift registry for the gift recipient comprising a gift indicator associated with the implicitly generated gift interest data; identifying an audience criterion that indicates a relationship requirement between the gift recipient and a member that must be met in order for the member to access the gift registry, wherein the relationship requirement specifies conditions for a relationship requirement path in a data structure that represents members of a social network, the data structure comprising vertices representing profiles of the members of the social network and edges representing relationships between pairs of profiles, the relationship requirement path extending between a vertex that represents the gift recipient's profile and a vertex that represents the member's profile and comprising one or more edges; receiving an inquiry indication from a gift giver to view the gift registry, wherein the gift giver has a profile; identifying in the data structure a first vertex associated with the gift recipient's profile and a second vertex associated with the gift giver's profile in response to receiving the inquiry indication; identifying a path between the first vertex and the second vertex; determining the identified path satisfies the relationship requirement; and displaying the gift registry to the gift giver responsive to satisfaction of the relationship requirement.