Patent ID: 8583564
Filing Date: 2013-11-12
Classification: G06Q

Abstract:
1. One or more hardware memory devices having embodied thereon computer-useable instructions that, when executed, implement a system that generates differential pricing based at least in part on a relative social network standing, the system comprising: an interface component that receives data associated with a seller, receives data associated with a good or a service that the seller places for sale or barter in an online market place, and selectively displays differentiated prices for the good or service to potential purchasers, wherein a displayed price for the good or service varies based on relative social network standings of the potential purchasers with respect to the seller, such that a first potential purchaser having a first relative social network standing with respect to the seller is presented with a first price and a second potential purchaser having a second relative social network standing with respect to the seller is presented with a second price; a trust component that determines the relative social network standing of the potential purchasers with respect to the seller; and a pricing component that determines, based at least in part on the good or service, a differential pricing policy that is associated with the good or service, wherein the pricing component also determines the differential pricing policy based at least in part on