Patent ID: 8166015
Filing Date: 2012-04-24
Classification: G06F,G06Q,Y10S

Abstract:
1. A method of producing advertisements for display in response to search queries entered into a search engine service, comprising: selecting, using a computer, a plurality of item categories from an inventory database; associating one or more search terms with each of the selected item categories; producing advertisement sets, each set comprising an advertisement for a corresponding selected item category, the one or more associated search terms, and a landing page identifier, the advertisement sets being submitted to the search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service, wherein said selecting comprises initiating a database query to the inventory database for the corresponding item category, and determining a quantity of inventory of available items of the corresponding item category, the database query being specified in the landing page identifier; initiating a database query to the inventory database for the corresponding item category, the database query being specified in the landing page identifier; and displaying, after said producing advertisement sets, a landing page of search results based on the initiated database query, the landing page identifier identifying the landing page.