Patent ID: 8533322
Filing Date: 2013-09-10
Classification: G06F,G06Q,H04L

Abstract:
1. A computer-implemented method for enabling content providers to provide targeted content to users, the method comprising: generating a first mapping that maps specific user IDs to specific segments, said user IDs associated with particular network users, said first mapping generated using user-specific data associated with said users; generating a second mapping that maps specific geographic regions to specific segments, said second mapping generated using aggregated data associated with residents of said regions; and providing content providers access to a query interface that provides functionality for retrieving segment data associated with particular user IDs, said query interface configured to receive, from a content provider, a request that specifies a user ID and to respond to the request by a process that comprises: said method performed by a computing system that is programmed to perform the method, said computing system comprising one or more computing devices.