Patent ID: 8364540
Filing Date: 2013-01-29
Classification: G06F,G06Q

Abstract:
1. A system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of: computing an association between a sponsored content and a contextual datum associated with a mobile content based at least in part on contextual information derived from the mobile content; storing the association between the sponsored content and the contextual information in a contextual database; receiving a display datum indicating that the mobile content is displayed on a cellular phone in connection with a first web page; selecting the sponsored content upon receipt of the display datum based at least in part on the association stored in the contextual database and a rendering capability of the cellular phone, wherein the sponsored content requires the rendering capability of the cellular phone to be rendered thereon; and transmitting the sponsored content to the cellular phone to display in connection with a second web page, wherein the transmission occurs upon receipt of an indication that the cellular phone is requesting the second webpage.