Patent ID: 8527343
Filing Date: 2013-09-03
Classification: G06Q

Abstract:
1. A computer-implemented method to be performed by one or more processors, the method comprising: identifying a first candidate value for an effective cost per target user for an advertising campaign that includes providing advertisements on at least a first website and a second website; determining a first cost associated with achieving the first candidate value for the effective cost per target user at the first website; determining a second cost associated with achieving the first candidate value for the effective cost per target user at the second website; calculating, using the one or more processors, a total advertising campaign cost using the first cost and the second cost; comparing the calculated total advertising campaign cost to a predetermined advertising campaign budget and identifying a second candidate value for the effective cost per target user based on the comparing; repeating the steps of determining the first cost, determining the second cost, calculating the total advertising campaign cost, and comparing the calculated total advertising campaign cost to a predetermined advertising campaign budget until the calculated total advertising campaign cost is a desired total advertising campaign cost; and designating a candidate value for the effective cost per target user that results in the calculated total advertising campaign cost being the desired total advertising campaign cost as a target value for the effective cost per target user.