Patent ID: 8281037
Filing Date: 2012-10-02
Classification: G06F,G06Q,H04N

Abstract:
1. A method for targeting content to a user, the method comprising: using one or more processors to perform steps comprising: (a) determining and recording profile information, including information about a user's media consumption activities, the profile information including at least one of (i) a type of device that the user has to perform some or all of the media consumption activities, or (ii) a type, kind or count of devices that the user actually uses to perform the media consumption activities; (b) receiving, on at least one of the user's devices, a request from a third-party at an external source, the request specifying one or more inputs, including an algorithmic input; (c) selecting, on at least one of the one of the user's devices, one or more content items to target to the user, based on the profile information and the one or more inputs; wherein steps (a) through (c) are performed without communicating the user's profile information outside of a defined network of devices that are operated under control of the user; and (d) processing information that is indicative of individual instances in which the selected one or more content items are displayed to the user.