Patent ID: 8102422
Filing Date: 2012-01-24
Classification: G06Q,H04N

Abstract:
1. A method, comprising: monitoring, utilizing a processor, a behavior of a user; identifying at least one of a plurality of options that are each associated with at least one of a plurality of categories, where the at least one of the plurality of options is identified based on the behavior of the user; presenting the at least one option to the user to receive advertisement content; determining whether the user has accepted the at least one option; if it is determined that the user has not accepted the at least one option: if it is determined that the user has accepted the at least one option, identifying user preferences of the user that include a threshold amount of the advertisement content; selecting the advertisement content, based on the behavior of the user; transmitting the advertisement content to the user; controlling an amount of the advertisement content transmitted to the user, based on the threshold amount of the advertisement content; identifying a request to send a message initiated by the user; identifying at least one message preference of the user in association with message advertisements; identifying at least one accepted option of the user in association with the message advertisements; and including an advertisement in association with the message, based on the at least one message preference and the at least one accepted option.