Patent ID: 7813981
Filing Date: 2010-10-12
Classification: G06Q

Abstract:
1. A computer-implemented method for simulating an analytic value chain, the method being implemented by one or more data processors and comprising: providing, by at least one data processor, first and second models for estimating future profit, said first model including an analytic absent from said second model; developing, by at least one data processor, estimates of future profit based on said first and second models respectively; based on said first and second models and said estimates of future profit, iteratively optimizing, by at least one data processor, decision strategies associated with said models to produce first and second optimized decision strategies, the first optimized decision strategy being based on the first model and the estimate of future profit for the first model, the second optimized decision strategy being based on the second model and the estimate of future profit for the second model, the decision strategies each encompassing a set of rules that a business operation uses to determine what action to take in a particular circumstance to achieve a desired result; comparing, by at least one data processor, estimates of future profit based on said first and second optimized decision strategies; and outputting, by at least one data processor, an indicator of value for said analytic based on said comparison; wherein the optimizing comprises varying, by at least one of the data processors, said first model by permitting variation in f, wherein variation is either introduced automatically by Monte-Carlo sampling of functions f wherein the first model is a model for future profit of the form: Eprofit=f (X,A/β), where X: data available about a consumer at time of decision; A: potential actions applicable to the consumer; β: model parameters.