Patent ID: 7110714
Filing Date: 2006-09-19
Classification: H04H

Abstract:
1. A broadcast system for distributing product data, comprising: a broadcast station configured to broadcast information, including video programming and a plurality of program identifiers, each program identifier being uniquely associated with a segment of the video programming; and a plurality of user stations, each configured to receive the broadcast information and to transmit a first product related request including the one unique identifier corresponding to the programming segment to which the first product request relates; wherein the broadcast station is further configured to receive the first product request, and, in response, to transmit to the user station from which the first product related request was received, first product data identified based on the one unique identifier included in the first product request; wherein the broadcast station is further configured to broadcast the broadcast information, including the video programming and the plurality of program identifiers, in a signal, with each program identifier encoded in a portion of the signal that represents the segment of the video programming with which that program identifier uniquely corresponds.