Patent ID: 8060403
Filing Date: 2011-11-15
Classification: G06Q

Abstract:
1. A computing system implemented process for providing advertising to select consumers using payroll data comprising: obtaining data representing at least one advertisement eligibility criterion that a consumer must meet in order to be eligible to receive a given advertisement from an advertisement provider, the process being operable to consider each of the following advertisement eligibility criterion if associated with a given advertisement: obtaining data representing the given advertisement offer from the advertisement provider; obtaining one or more consumers' payroll data, the one or more consumers' payroll data representing financial information about the one or more consumers obtained from a payroll system; analyzing one or more consumers' payroll data and the data representing the at least one advertisement eligibility criterion to identify one or more eligible consumers, of the one or more consumers, eligible to receive the given advertisement; and providing the one or more eligible consumer's access to the given advertisement.