Patent ID: 8850473
Filing Date: 2014-09-30
Classification: H04N

Abstract:
1. A method for use in targeting assets of broadcast network content, comprising the steps of: receiving asset delivery information regarding an asset at a user equipment device disposed within a broadcast network topology of a broadcast network; determining a location criterion from said asset delivery information indicating a targeting region for said asset defined according to a location information structure that is independent of the broadcast network topology, said broadcast network topology defining network regions within which broadcast signals are received by user equipment devices due to the broadcast nature of said network free from the need to individually address said signals to said user equipment devices; receiving, at said user equipment device, device location information identifying a device location of the user equipment device according to said location information structure, said device location information being based on an actual location determination for said device and allowing for location of said device free from any independent location determination by said user equipment device; and making a determination regarding delivery of said asset via the user equipment device based on whether said user equipment device is within said targeting region according to said location criterion and said device location.