Patent ID: 8082355
Filing Date: 2011-12-20
Classification: G06Q,H04H,H04L

Abstract:
1. A system for processing broadcast multimedia program content and advertisements to provide a plurality of program datastreams having multimedia data content and user targeted advertisements to multiple different users, comprising: a processor that receives multiple broadcast sources to concurrently provide broadcast multimedia program content to the system, said broadcast multimedia program content comprises at least one of (a) streamed audio data, (b) streamed video data, and (c) a radio or video broadcast; a scheduler to schedule time of insertion of a designated advertisement into selected broadcast multimedia program content in response to advertising schedule information received from a broadcaster representing a source from said multiple broadcast sources, an advertisement stager which uses said schedule information to stage advertisements for insertion during a next broadcast cycle as determined by said schedule information at a scheduled insertion time determined by said scheduler information; a multiplexer operable to provide multiple users with individualized composite program datastream by performing in parallel for multiple users;