Patent ID: 7665107
Filing Date: 2010-02-16
Classification: G06Q,H04N

Abstract:
1. A system comprising: a processor that executes the following computer executable components stored on a computer readable medium: a propagation component that presents one or more advertisements to a first user of an interactive service for at least one of viewing or selection, wherein the propagation component provides at least a first and second user each with a chat window of the interactive service, wherein each of the chat windows provided define a text area and links to advertisements, and wherein advertisements associated with the links were selected for each user to whom the links were provided based on a profile of preferences of that user; a selection component that enables the first user to select at least one of the one or more advertisements; and a distribution component that distributes the at least one of the one or more advertisements selected by the first user to at least a second user of the interactive service when the first user selects the at least one of the one or more advertisements, wherein: