Patent ID: 7973752
Filing Date: 2011-07-05
Classification: G03B

Abstract:
1. A display apparatus of semi-transmissive type for performing both reflective display and transmissive display, a display mode of the reflective display and a display mode of the transmissive display being different in relationship between an applied voltage and transmissivity or relationship between the applied voltage and reflectivity, the display apparatus comprising: gradation reference potential generating means including a group of output terminals whose voltages are determined in accordance with a voltage division ratio of one ladder resistor, so as to output gradation reference potentials of a number greater than a required number of gradations; output terminal designating means including a memory for designating, among from the output terminals, an output terminal for each of the gradation of the required number, in accordance with whether the display apparatus is in the reflective display mode or the transmissive display mode; and selecting means for selecting an output terminal that corresponds to an input gradation signal, among from the output terminals designated by the output terminal designating means and for applying a voltage via the thus selected output terminal to a display screen, wherein the memory stores therein a first combination of the output terminals for use in the transmissive display mode, the number of the output terminals in the first combination corresponding to the required number of gradations; and a second combination of the output terminals for use in the reflective display mode, the number of the output terminals in the second combination corresponding to the required number of gradations, the first and second combinations being different from each other.