Patent ID: 8799139
Filing Date: 2014-08-05
Classification: G06Q

Abstract:
1. A computer implemented method, comprising: receiving a plurality of bids for advertising positions that are associated with a keyword; generating, by one or more processors, a first minimum rank indicator associated with a bid from the plurality of bids and specifying a lowest advertising position rank that is acceptable to a first bidder; receiving a query and one or more keywords associated with the query; performing an auction based at least in part on the query, the one or more keywords that are associated with the query, and the plurality of bids; based on the bid from the plurality of bids and on the auction, assigning, by the one or more processors, an advertising position rank to the first bidder; determining, based on the first minimum rank indicator, that the advertising position rank assigned to the first bidder is not acceptable to the first bidder; and based on determining that the advertising position rank assigned to the first bidder is not acceptable to the first bidder, preventing, by the one or more processors, the advertising position rank from being assigned to the first bidder.