Patent ID: 8006265
Filing Date: 2011-08-23
Classification: G06F,G06Q,H04H,H04N

Abstract:
1. A method of using a communications device that is disposed at a user location of a user and communicatively coupled to the Internet and to a television having a television display for displaying television programming, comprising: receiving a plurality of advertising icons via the Internet and wherein each of the plurality of advertising icons is representative of a company or product; receiving one or more advertisements and wherein at least some of the received advertisements are associated with at least one of the plurality of advertising icons; displaying the plurality of advertising icons overlaying television programming displayed on the television display and wherein the displayed advertising icon is not integrated with an electronic program guide; receiving a user input indicating that a displayed advertising icon has been selected; and in response to receiving the user input, displaying an advertisement associated with the selected advertising icon on the television display.