Patent ID: 8041596
Filing Date: 2011-10-18
Classification: G06Q

Abstract:
1. A method of estimating search engine market share for a plurality of websites, the method comprising: assembling a set of search terms together with the relative frequency of searches conducted using each of the search terms; assembling, at a computing system comprising a processor and a memory, search engine results for each of the search terms using one or more search engines, wherein the search engine results include a listing of websites identified by one or more searches for each of the search terms and ranking information for the websites in each search, wherein the ranking information includes the rank positions of each website in each search; assembling, at the computing system, click-through rates for different ranking positions; and calculating, at the computing system, the market share for at least some of the websites by combining the search engine results and the click-through rates, wherein the market share of a website is calculated by summing the contribution of each keyword to the website's total market share as follows: