Patent ID: 8015061
Filing Date: 2011-09-06
Classification: G06Q

Abstract:
1. An apparatus for conducting a media campaign, the apparatus comprising: a memory device storing business data relating to a plurality of business partners, the business data stored in a first file format, wherein the first file format is an encoded file format readable by an executable customer resource management (CRM) application and is a data dictionary (DDIC) format associated with an Advanced Business Application Programming (ABAP) encoding; an input device receiving a channel selection command; and a processing device operative to, in response to executable instructions: execute the CRM application having stored therein processes for a media campaign, the processes identifying communication channels including a file export channel to be used to communicate with business partners, the CRM application further storing contact data in the first file format for business partners to be communicated with pursuant to the media campaign; receive a communication channel request from the input device, wherein the communication channel request defines a communication medium for contacting business partners; receive a channel selection command which indicates the selection of one of communication channels; when the channel selection command indicates the media campaign is to be conducted external to the CRM application and the selected communication channel is the file export channel: when the channel selection command indicates the media campaign is to be conducted internal to the CRM application: