Patent ID: 9002896
Filing Date: 2015-04-07
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method for creating data sources for a variable data publishing (VDP) marketing campaign pattern, comprising: receiving user input related to a conceptual entity specified by the user, the conceptual entity including information relating to a type of VDP element to be varied in at least two of a plurality of documents generated by the VDP marketing campaign pattern; determining a type of the conceptual entity; mapping the conceptual entity to at least one encyclopedic knowledge database based on the type of the conceptual entity; generating at least one semantic query based on the conceptual entity; querying the at least one encyclopedic knowledge database with the at least one semantic query; and generating a data source for use in a VDP marketing campaign containing values derived from the querying step, the data source including a set of attribute-value pairs received from the encyclopedic knowledge database; wherein the data source is used in the VDP marketing campaign to produce at least two documents haying different VDP elements of the type corresponding to the conceptual entity.