Patent ID: 8401900
Filing Date: 2013-03-19
Classification: G06Q,H04L,H04N

Abstract:
1. A non-transitory computer readable medium, containing a computer program comprising computer executable instructions that when executed by a computer for present advertising data, the computer program comprising: instructions to sense current trick-play command data at an end user device; instructions to compare the current trick play command to a trick play command history to determine a trick-play trend; instructions to update trick-play trend data for the end user device based on the trick play trend; instructions to display advertising data on the end user device for a duration longer than a duration of normal playback of advertising data at normal speed that is being skipped during the current trick play command and continuing the display of the advertising data until after the duration of normal playback of the when the trick play trend data indicates that an end user at the end user device has skipped advertising data during the last two consecutive trick play commands including the current trick play command and during a most recent trick play command in the trick play command history; and instructions to display advertising data on the end user device for a duration that is equal to normal playback of advertising data at normal speed that is being skipped during the current trick play command and continuing the display of the advertising data until the duration of normal playback of the when the trick play trend data indicates that an end user at the end user device has skipped advertising data during in only one of the last two consecutive trick play commands including the current trick play command and during a most recent trick play command in the trick play command history.