Patent ID: 7707067
Filing Date: 2010-04-27
Classification: G06Q

Abstract:
1. A method of replacing an older technology with a newer technology, the method comprising the steps of: a) providing an exchange program involving a like for like physical media exchange of the older technology for the newer technology by which a retailer or producer of the media provides the newer technology at a reduced cost to a customer who owns the older technology and by which the customer physically surrenders the older technology and ownership thereof, the customer having been granted a license to copyrighted material on the older technology, wherein the license to the copyrighted material is transferred from the older technology to the newer technology through the exchange program; b) requiring that the newer technology contains copyrighted material that is the same as certain of the copyrighted material on the older technology; and c) using a network or Internet connection between computers of at least two of the retailer, the producer of the media, and the customer to communicate instructions and other requisite information necessary to facilitate said physical media exchange, the customer participating in the exchange program via one of an online track and a retail track, wherein the online track involves the customer via his computer visiting an Internet website of the retailer or the producer of the media, whereon the customer during participation in the program (i) identifies the older technology to be exchanged through the program, (ii) inputs corresponding contact information of the customer, and (iii) receives information and instructions regarding processes for the surrender of the older technology and for payment of the reduced cost, and wherein the retail track involves the customer making an in-person visit to the retailer, whereafter the retailer via its computer during participation in the program (i) catalogs technology exchange transaction and (ii) transmits information with respect to the catalogued transaction to one of the producer of the media or intermediary thereof.