Patent ID: 8370330
Filing Date: 2013-02-05
Classification: G06F,G06Q

Abstract:
1. A non-transitory computer-readable medium having code for causing a computer to perform a method stored thereon, the method comprising: accessing a database identifying clusters associating delivered invitational content and known contexts, first rank values measuring a relation between the clusters and the delivered invitational content, second rank values measuring a relation between the clusters and the known contexts, and content metadata for the delivered invitational content; computing third rank values for the delivered invitational content based on the content metadata, each of the third rank values measuring a similarity between a candidate invitational content and one of the delivered invitational content; identifying the delivered invitational content in the database similar to the candidate invitational content, the clusters associated with the identified content, and the known contexts associated with the identified clusters; computing total rank values for the identified known contexts, wherein for each of the identified known contexts the computing comprises: generating an ordered list of the identified known contexts using the total rank values for the identified known contexts.