Patent ID: 6624757
Filing Date: 2003-09-23
Classification: G06K,G06Q

Abstract:
Apparatus for displaying product information and price for a plurality of retail products on a shelf of a retail store comprising:a) electronic display strip having a plurality of adjustable display fields, each display field having a variable length to match the length of the shelf space occupied by the corresponding product; b) computing means for assigning the electronic display strip a unique strip address code based upon location within the store, assigning each of the adjustable display fields within the electronic display strip a unique field address code based upon location within the display strip and the length of the display field, assigning each product on the shelf the strip address code corresponding to the shelf and the field address code corresponding to the field address code of the display field where the product is located on the shelf, and storing and transmitting product information and price of each product; c) communicating means for transmitting product information and price for each product on the shelf from the computing means to the electronic display strip; and d) display energizing means for displaying the product information and price in the display field corresponding to the product.