Patent ID: 8312486
Filing Date: 2012-11-13
Classification: H04N

Abstract:
1. A method for advertising in video productions, the method comprising: transmitting, from one or more servers, a video production to a video player, the transmitted video production associated with a plurality of pre-defined cue points, the plurality of pre-defined cue points representing a time at which an advertisement is to be displayed relative to a time of the video production being played, the time for each respective cue point contained within cue point metadata; transmitting an advertisement, from the one or more servers, for display in the video player, the advertisement corresponding to at least one of the plurality of pre-defined cue points and including a selection enabled portion that allows a viewer of the video player to interactively retrieve further information about a product or service; wherein the video player is configured to display the video production; and wherein the video player is configured upon a triggering of the at least one of the plurality of pre-defined cue points to display at least one of a visual calling cue point for the advertisement, information concerning the advertisement, or the advertisement in a timeline of the video player to the viewer of the player.