Patent ID: 9179252
Filing Date: 2015-11-03
Classification: H04W

Abstract:
1. A method of selecting location-based content comprising: retrieving, from a memory device, data indicative of a sequence of third-party content that were previously selected for presentation by a mobile device based in part on physical locations of the mobile device; receiving, at one or more processors, a current location of the mobile device; analyzing, by one or more processors, a piece of third-party content, the sequence of third-party content that were selected for presentation by the mobile device, and the current location of the mobile device to determine a likelihood score for the piece of third-party content that represents a likelihood of an interaction occurring with the piece of third-party content at the mobile device if the piece of third-party content is selected for presentation by the mobile device; selecting, by the one or more processors, the piece of third-party content for presentation by the mobile device based in part on the likelihood score; and providing the piece of third-party content to the mobile device for presentation.