Patent ID: 7797254
Filing Date: 2010-09-14
Classification: G06Q

Abstract:
1. A computer-readable medium having computer-readable instructions stored thereon which, when executed by a computer, cause the computer to perform a method of managing marketing of a plurality intellectual property assets, the method comprising: identifying, through the computer, at least one potential customer for at least one of the intellectual property assets, the intellectual property assets comprising copyrights, trademarks, patents, and trade secrets; generating, through the computer, a marketing project plan for the identified at least one intellectual property asset based on a template plan and on the at least one identified customer; receiving, through the computer, intellectual property data associated with one of the intellectual property assets; and accessing, through the computer, product data describing a plurality of products, at least one of the plurality of products being related to the one intellectual property asset; wherein the at least one potential customer is identified based on the product data and the intellectual property data.