Patent ID: 7877689
Filing Date: 2011-01-25
Classification: G06Q,G11B,H04N,Y10S

Abstract:
1. A method of placing an ad in a movie, comprising: at a movie system, receiving a movie from a first computer coupled to the movie system over a network, wherein the movie is associated with at least one deep tag, wherein a deep tag indicates a sequential group of frames that are to be treated as a separately addressable segment; selecting the ad from a set of ads at the movie system; selecting the location in a frame where the ad is to be placed; selecting the frames of the movie where the ad is to be placed in accordance with a popularity measurement of the frames of the movie, wherein the popularity measurement is based on the placement of deep tags in the movie by a plurality of users; and placing the selected ad in the selected frames at the selected location within each of the selected frames of the movie.