Patent ID: 6615408
Filing Date: 2003-09-02
Classification: G06Q,H04N

Abstract:
A method for providing action selections to an image referencing a product in a video production, said method comprising:communicating a video production to a reproducing apparatus, said video production comprising a placement zone and a trigger zone at least partially coincident with said placement zone, wherein said trigger zone comprises a trigger resource identifier, and wherein said placement zone comprises an image referencing a product; communicating to said reproducing apparatus an indication that an action selection interface associated with said product is available in response to a request corresponding to a trigger in said trigger zone, the visual indication is communicated to said reproducing apparatus only if said reproducing apparatus supports a type of selectable action in said action selection interface; communicating to said reproducing apparatus a characterization of said action selection interface, wherein said characterization of said action selection interface comprises at least one selectable action associated with the product and wherein the characterization of said action selection interface is integrated with the video production prior to being communicated to the reproducing apparatus.