Patent ID: 8060399
Filing Date: 2011-11-15
Classification: G06Q,H04L,H04N,H04W

Abstract:
1. A method, comprising: collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity related to an advertisement embedded in content presented via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the wireless communication; analyzing, with a server, the collected user on-line activity to select an advertisement to suit a profile, wherein the profile is determined based on user activity associated with the MAC address of the personal mobile device; using the server to identify a stored profile based on the acquired MAC address; associating the collected data representing the user on-line activity of the network-enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; and in response to receiving an indication of the personal mobile device being in proximity to a network-enabled television device, the indication resulting from the network-enabled television device acquiring the MAC address of the personal mobile device via short distance wireless communication between the network-enabled television device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the network-enabled television device, making the selected advertisement accessible to the server for presenting on the network enabled television device.