Patent ID: 7389252
Filing Date: 2008-06-17
Classification: F21K,F21V,F21Y,G06Q,H04L,Y10T

Abstract:
1. A method of accessing classification information of different advertisements from different sellers on a web based system through customer owned personal handheld display devices, until a finite selection point is achieved by customers without inputting any search queries, the customers being selected from both buyers and sellers, each customer having an interest in at least one of: a good and a service, comprising the steps of: providing a customer owned personal handheld telephone accessible display device that is selected from at least one of a pager, a cell phone, and a PDA(personal digital assistant); providing a remote web site having advertisements from different sellers, wherein the advertisements include listed advertisements of different goods by different sellers, and listed advertisements of different services by different, each of the sellers; connecting to the remote web site via the world wide web, solely through existing wireless telephone lines, by a customer using the customer owned personal handheld display device from a location remotely located away from the remote web site, the customer being a buyer; accessing and viewing the remote web site having a first main menu page of category headings of the advertisements from the different sellers by the customer owned handheld display device solely through the existing wireless telephone lines at the location remotely located away from the remote web site; first selecting and viewing at least one of the category headings on the first main menu page on the customer owned hand held display device; accessing and viewing a second menu page having first subcategory headings from the first selecting step on the customer owned hand held display device; second selecting and viewing at least one of the first subcategory headings on the customer owned handheld display device; accessing and viewing a third menu page having second subcategory headings from the second selecting step on the handheld display device, the second subcategory headings being solely listed in a single vertical column on the third menu page with separate second subcategory headings solely on each line; third selecting and viewing at least one of the second subcategory headings by scrolling down the single vertical column on the third menu page on the customer owned handheld display device; and repeating accessing and selecting and viewing by solely scrolling down only one single vertical column on each successive menu page on the handheld display device, until the buyer reaches an end of a menu series to a finite selection list of a classification that is listed in a single vertical column of selected advertisements from the advertisements from the different sellers, wherein interaction of the accessing of the first page, the second page, the third page, and the first selecting, the second selecting and the third selecting are navigated on the handheld display device without inputting any search queries; viewing the single column of the finite selection list of the classification by scrolling down the finite selection list of the selected advertisements from the advertisements from the different sellers on the handheld display device, without the inputting of any search queries; requesting an unlisted item from the web based system by the buyer, the unlisted item being selected from one of: a selected good and a selected service; instantly notifying the buyer through the customer owned handheld display device, when the unlisted item has been placed by a seller to the web based system, which matches the unlisted item; and allowing the buyer to purchase the unlisted item from the seller.