Patent ID: 7991648
Filing Date: 2011-08-02
Classification: G06Q

Abstract:
1. One or more non-transitory computer-readable media storing computer-executable instructions thereon for performing a method, the method comprising: receiving an importance rating, on an integer scale of 1 to 9, for a survey question from a respondent, wherein the survey question is associated with a product feature; receiving a satisfaction rating, on an integer scale of 1 to 9, for the survey question from the respondent; computing an opportunity index for the survey question based on the importance rating and the satisfaction rating, wherein the opportunity index indicates respondent needs which are important to the respondent and not currently satisfied by the product feature, and wherein the opportunity index is computed by ((importance rating−1)×1.25)×((7−satisfaction rating)×1.6667); and outputting the opportunity index.