Patent ID: 6738978
Filing Date: 2004-05-18
Classification: H04H,H04M,H04N

Abstract:
An apparatus for data processing related to program advertisements wherein data on viewer profiles and programs watched data is used, comprising:a receiver for receiving data, wherein viewer profile data is received from one or more remote locations; a first memory location, operably connected to the receiver, wherein information on advertisements is stored, and wherein the information on advertisements identifies individual advertisements by name; a secondary memory location, operably connected to the receiver, wherein data on viewer profiles is stored; a central processing unit, operably connected to the first and second memory locations, wherein the information on advertisements and viewer profile data are processed, and at least one advertisement is scheduled, whereby at least one advertisement is scheduled to be inserted into programming; and a third memory location, operably connected to the central processing unit, wherein programs watched data is stored, wherein the programs watch data includes data related to all programs watched at a set top terminal, and wherein the central processing unit processes the information on advertisements, viewer profile data and programs watched data to schedule advertisements.