Patent ID: 8768922
Filing Date: 2014-07-01
Classification: G06F,G06Q

Abstract:
1. One or more computer memory devices with computer-executable instructions embodied thereon for performing a method for determining keywords used in targeted advertising in a social network, the method comprising: receiving, from a first user of the social network, a search query for a person on the social network, wherein the first user is associated with the first user's own personal network; determining two or more persons on the social network that satisfy the received search query; determining one of the two or more persons on the social network that is most closely related to the first user by examining the first user's own personal network, such determination being made without further input from the first user; retrieving a webpage associated with the one of the two or more persons in the social network that is determined to satisfy the received search query and that is most closely related to the first user; and extracting, using a keyword extracting component, one or more keywords from text of the retrieved webpage associated with the one of the two or more persons in the social network that is determined to satisfy the received search query and that is most closely related to the first user such that the one or more keywords are used to select one or more advertisements for presentation to the first user in association with the webpage associated with the one of the two or more persons in the social network determined to satisfy the received search query and that is most closely related to the first user.