Patent ID: 8301747
Filing Date: 2012-10-30
Classification: G06F,G06Q,H04L

Abstract:
1. A method for optimizing a link to a first network page of a first server, the link being associated with at least one of textual information or graphical information that is related to at least one of a product or a group of products being offered for purchase, the method comprising the steps of: a) associating a user ID to each of a plurality of users, each user having received the link together with a second network page on a user's client from a second server, the user ID being realized through a cookie generated by one of the servers and stored on the user's client, the cookie containing information about the first network page, the second network page and/or the user; b) determining a number of activations of the link per user for the plurality of users using information contained in the cookie stored on the user's client; c) assessing each user of the plurality of users with respect to at least one criteria, the criteria selected from the group consisting of how long the user is a customer to an online shop that is associated with the first server, a turnover generated by the user and a number of products ordered by the user from the online shop; d) weighting the number of activations of the link per user for the plurality of users based on the results of step c); e) assessing the link based on the weighted number of activations of the link determined in step d); and f) determining, based on the results of step e), for future requests of the second network page by the user, at least one of how the link is to be displayed on the second network page, whether the link is to be displayed on the second network page at all and how at least one search term that is associated with the link or the product should be modified, in order to optimize the link by making it more interesting for the user.