Patent ID: 8296792
Filing Date: 2012-10-23
Classification: G06F,H04N

Abstract:
1. A non-transitory machine-readable storage medium providing instructions, which if executed by a processor, causes the processor to perform an operation comprising: receiving a video transmission; receiving a first interactive channel bug associated with a first content provider and a second interactive channel bug associated with a second content provider, wherein the first and the second interactive channel bugs comprise channel branding logos; morphing the first and the second interactive channel bugs into the video transmission, wherein the first and second interactive channel bugs are used to facilitate interactivity without a need for tuning to a dedicated channel associated with interactive services; and transmitting the video transmission with the first and second interactive channel bugs to a display system, wherein the first interactive channel bug is replaced by the second interactive channel bug during a change of displaying content from the first content provider to content from the second content provider, and wherein the first and the second interactive channel bugs are further configured to be displayed when triggered through an Internet Protocol (IP) pathway.