Patent ID: 6873965
Filing Date: 2005-03-29
Classification: G06Q

Abstract:
1. An on-line method for dynamically selecting a plurality of questions to present to an unregistered user of a home site, comprising: corresponding each of a plurality of sponsor symbols to an entity that has paid an owner of the home site to be presented to the user on the home site; receiving a plurality of demographic information about the unregistered user in response to a presenting to the unregistered user of at least one demographic question; receiving a signal from the unregistered user indicating a selecting of one of the sponsor symbols by the unregistered user; receiving, at the home site, a signal from the unregistered user indicating a selecting, by the unregistered user, of one prize symbol from a first set of at least one prize symbol, wherein the first set is displayed in response to the selected sponsor symbol, wherein each prize symbol corresponds to a prize that the unregistered user can register to win at a predetermined cost to the unregistered user; and dynamically selecting, for display to the unregistered user, at least one targeted question from a plurality of candidate targeted questions stored in a user question record associated with the home site, according to a sequential comparison of each of the plurality of candidate targeted questions to the demographic information of the unregistered user, wherein the at least one targeted question is selected according to a matching of the at least one targeted question with at least one element of the demographic information, and wherein each of the plurality of targeted questions is associated with the entity corresponding to the selected sponsor symbol.