Patent ID: 8577726
Filing Date: 2013-11-05
Classification: G06Q

Abstract:
1. A method in a computing device for generating advertisement sets, each advertisement set having a keyword, an advertisement, and a bid amount, the method comprising: collecting, at one or more computer systems, conversion information for each keyword for at least one period of time, the conversion information including a number of conversions for that keyword for the at least one period of time and, for each category of conversion, revenue for that category from the conversions for that keyword for the at least one period of time; generating, at the one or more computer systems, an advertisement for an advertisement set for a target keyword; determining, at the one or more computer systems, a category-specific advertising expense factor for each category of a conversion; calculating, at the one or more computer systems, a category-specific product for each category for the target keyword, the category-specific product calculated by multiplying the revenue for the target keyword for the category by the category-specific advertising expense factor determined for the category; performing, at the one or more computer systems, a summation of the calculated category-specific products; generating, at the one or more computer systems, a quotient by dividing the summation by a number of conversions for the target keyword; multiplying, at the one or more computer systems, the quotient by a forecast conversion rate, the forecast conversion rate comprising a predicted percentage of clickthroughs associated with the keyword that results in a conversion, to generate a bid amount for the advertisement set; and submitting, at the one or more computer systems, the advertisement set with the target keyword, the generated advertisement, and the calculated bid amount to an advertisement placement system.