Patent ID: 7383203
Filing Date: 2008-06-03
Classification: G06Q

Abstract:
1. A computer-implemented method for displaying custom and personalized information on a client system operating in a network, comprising: collecting data associated with a user; processing the data to extract user characteristics to create unique user profiles and generate personalized information; tracking at least a portion of the data and performing estimation calculations using client-side processing to generate results and updated personalized information; adjusting the results dynamically on the client by a user's interaction with the results; preventing the user from encountering sub-item or dependency conflicts for both data entered into the client by the user, and for data received from the network by the client, by using client-side processing to automatically prevent the conflicts from being displayed during the user's interaction with the results, wherein a set of rules of enforcement is transmitted to said client and used as the basis for said processing, wherein said rules contain all potential configurable conflicts between sub-items that may occur during the user's interaction and corresponding safeguards to prevent the user from encountering and viewing a conflict during the user's interaction with the results, wherein preventing further comprises not offering sub-items unrelated to requested data and automatically selecting other sub-items as a particular conflicting sub-item is requested by the user; and automatically communicating the results and the personalized and updated information to the user via the client.