Patent ID: 6377935
Filing Date: 2002-04-23
Classification: G06Q,G07F,G07G

Abstract:
A method of performing customer promotion at a store with a computer having a processor and a memory, the method comprising the steps of:storing in the memory data representative of a plurality of customer's prior purchases of a plurality of different products at a store in association with a customer's unique identification; determining with the processor from said stored data information regarding a product frequently previously purchased on a plurality of separate shopping visits by an individual customer relative to said plurality of different products previously purchased in previous visits to the store by said individual customer; and in response to said information, issuing a promotion to said customer at the point-of-sale in an effort to incent said customer to return to the store, said promotion providing incentives including a promotion on said product frequently previously purchased on a plurality of separate shopping visits by said customer relative to said plurality of different products purchased by said individual customer, such that promotions on specific products consistently preferred by said individual customer are issued to said individual customer.