Patent ID: 8180798
Filing Date: 2012-05-15
Classification: G06F,H04L,Y10S

Abstract:
1. A method comprising; receiving a request from a client, the client comprising a player configured to access a content distribution and management system and to play a content file including a control parameter; providing the client with access to content suitable to be played by the player in response to the request; receiving data from the client, the data associated with an action performed on the player, the action performed using a user interface configured to enable input of a user preference; updating a profile using the data, the profile associated with the client and comprising one or more characteristics, the one or more characteristics including the user preference; selecting another content using the profile and a content targeting analysis engine in data communication with the content distribution and management system configured to analyze information in the profile associated with the user preference; and providing the another content to the client.