Patent ID: 9135643
Filing Date: 2015-09-15
Classification: G06F,G06Q,H04L

Abstract:
1. A method for targeting users, the method comprising: receiving, at a server, one or more content objects and one or more ZIP+4 codes as targeting parameters for the one or more content objects; using one or more computers, retrieving personal information of a plurality of users; using one or more computers, identifying one or more of the plurality of users located in geographic areas corresponding to the one or more ZIP+4 codes based, at least in part, on the personal information; using one or more computers, compiling a target user list using the personal information and based on the one or more ZIP+4 codes; wherein the target user list comprises user identifiers of the one or more users; using one or more computers, associating the target user list with the one or more content objects in a network addressable content targeting system by mapping the content objects to the user identifiers of the one or more users; receiving one or more targeting criteria at a server; sending the one or more targeting criteria to an information furnisher; and responsive to sending the one or more targeting criteria, receiving the one or more ZIP+4 codes corresponding to the targeting criteria.