Patent ID: 6029176
Filing Date: 2000-02-22
Classification: G06Q,H04N,Y10S

Abstract:
A computer system for manipulating and analyzing data, the system comprising:a CPU;a memory coupled to the CPU;a database residing in the memory, the database comprising a plurality of person-by-person records which describe a series of choices and decisions made by an identified sample audience in relation to a media vehicle, and wherein the database comprises a plurality of portions, with each of the plurality of portions including person-by-person records corresponding to a different time period and wherein the each of the plurality of portions includes a viewing index that indexes the person-by-person records for the corresponding time period;a database mining engine residing in the memory, the database mining engine utilizing the plurality of viewing indices to selectively retrieve data from the database; anda graphical user interface residing in the memory and being executed by the CPU, wherein the user interface accesses the person-by-person records in the database via the database mining engine.