Patent ID: 9208514
Filing Date: 2015-12-08
Classification: G06Q,H04L

Abstract:
1. A method of selecting media properties for delivery of electronic advertisements, performed by a computer system comprised of one or more computers, the method comprising: automatically with the computer system, for each of a multitude of different electronic visitors to a website, responsive to receiving information via an electronic redirection of the electronic visitor when the electronic visitor visits the website: (a) using profile information received from the electronic redirection of the electronic visitor to calculate a profile-attribute-dependent revenue available for display to the electronic visitor of an advertisement of an advertiser, (b) selecting at least one selected media property from among a plurality of media properties, by comparing the price of ad space at the selected media property and the profile-attribute-dependent revenue available for display of the advertisement to the electronic visitor calculated in part (a); and (c) for each of the at least one selected media properties, arranging for placement of a tag specific to the electronic visitor and readable by a third-party server computer controlling advertising space on the selected media property,