Patent ID: 8756104
Filing Date: 2014-06-17
Classification: G06Q

Abstract:
1. A computer-implemented method for providing content to electronic communications over a computer network, comprising: receiving, by a main server of a content providing system, a content request transmitted over the computer network from a computer associated with at least one user who has activated an electronic communication on the computer of the at least one user, the transmitted content request including an identifying term including a campaign identifier, the main server linked to the computer network; obtaining, by the main server, based on the identifying term in the received content request, data of informational items from inventories of data of informational items, from distribution partner computers linked to the computer network; determining, by the main server, an amount of revenue for the content providing system associated with each obtained data of each informational item; and providing, by the main server, to the electronic communication, after the electronic communication has been activated on the computer associated with the at least one user, content based on at least one of the obtained data of an informational item, the content including a link to a data object associated with the informational item, the link being activatable; wherein the providing the content based on at least one of the obtained data of an informational item, includes selecting the obtained data of an informational item that will yield an amount of revenue for the content providing system, the amount of revenue determined by applying a distribution optimization formula for each informational item, wherein the distribution optimization formula is: MR is the maximum amount of revenue for the informational item; PPC is a Pay Per Click amount; Percentage of revenue share is the percentage of the PPC amount that the content providing system receives for the informational item; Click Attrition includes a default value of 0.2, corresponding to an average click attrition of 20 percent; and, CTR is the click through rate.