Patent ID: 8515966
Filing Date: 2013-08-20
Classification: G06F,G06Q

Abstract:
1. A method comprising: generating a keyword support value for a keyword in a query, the keyword support value representing a level of use of the keyword in one or more queries received at an e-commerce portal; generating a keyword confidence value representing uses of the keyword in the one or more queries associated with a purchase of a first product, wherein the generating of the keyword confidence value includes generating a first product intention rule based on the keyword support value transgressing a support threshold and the keyword confidence value transgressing a confidence threshold; calculating that a product of the number of uses of the one of the unique combinations in the one or more queries and a probability of the uses being associated with a purchase of a second product is less or equal to a minimum number of uses of the one of the unique combinations in the one or more queries; responsive to the calculating, generating a second product intention rule for the one of the unique combinations and pruning the first-level node from the enumeration tree; and storing the first product intention rule and the second product intention rule in a database.