Patent ID: 8407090
Filing Date: 2013-03-26
Classification: A63F,G06Q,G07F

Abstract:
1. A method for dynamically reassigning in-game advertisements, the method comprising: determining when a first advertisement at a first view location qualifies as on screen; incrementing an elapsed time for the first advertisement while it qualifies as on screen; calculating a number of impression counts for the first advertisement, the number of impression counts comprising the elapsed time for the first advertisement divided by an impression count threshold value, the impression count threshold value reflecting an amount of time during which the first advertisement is viewable within a video game that qualifies as an impression of the first advertisement; identifying the first view location as a location that is more apt than one or more other view locations to approach a maximum number of impression counts for the first advertisement; setting a prescribed value of being reached based on the first view location being more apt than the one or more other view locations to approach the maximum number of impression counts for the first advertisement; determining, based on the number of impression counts, whether the maximum number of impression counts for the first advertisement is within the prescribed value of being reached; and upon determining that the maximum number of impression counts for the first advertisement is within the prescribed value of being reached,