Patent ID: 6452640
Filing Date: 2002-09-17
Classification: H04N

Abstract:
A method for augmenting the display of a television program comprising the steps of:storing user profiles at a user location, wherein: each user profile contains information about a particular viewer; embedding a sound bite component, an audio component, and a video component in a television signal, wherein: the sound bite component comprises discrete sound bites, wherein: the contents of each sound bite are related to a single television commercial advertisement and to a particular geographic location; transmitting the television signal; intercepting the transmitted signal at one of a plurality of television receivers; displaying the video component; reproducing the audio component; extracting from the television signal a single sound bite, wherein: the extracting occurs in response to a command issued by a viewer to the television receiver; the sound bite is related to the television commercial advertisement being watched by the viewer at the time the viewer issues the command; and the sound bite is related to any user profile stored in the receiver or in a device attached to the receiver; and reproducing the sound bite instead of the audio component.