Patent ID: 7463143
Filing Date: 2008-12-09
Classification: G06Q,G07C

Abstract:
1. A method for monitoring the presence and/or movements of participants in a market research study, comprising: providing signal transmitters at predetermined locations within a commercial establishment to wirelessly transmit location signals associated with the locations, wherein the signal transmitters are adapted to not transmit the respective location signals when the presence of a participant is not detected; providing a wireless receiver to each of a plurality of participants in the market research study, the wireless receiver being adapted to be carried on the person of one of the participants and operative to receive respective ones of the location signals only when in a vicinity of each of the locations; gathering data in the wireless receiver representing exposure of respective ones of the participants to one of media data and outdoor advertising; associating time data with each of the respective ones of the location signals corresponding to a time of reception thereof; and storing the received respective ones of the location signals and the associated time data within the wireless receiver for use in the market research study.