Patent ID: 7725910
Filing Date: 2010-05-25
Classification: H04N

Abstract:
1. A method of providing a television broadcast that displays different content to different viewers comprising: associating a pool of content items with corresponding sort codes for sorting the pool of content items by desired criteria; sorting the pool of content items according to the sort codes to generate at least a first sub-pool of content items having a first group of similar sort codes and a second sub-pool of content items having a second group of similar sort codes; periodically creating a gap in a television program carried in the television broadcast; integrating the pool of sorted content items with a signal for the television program to create a combined signal, and integrating presentation rules with the combined signal; where in said integrating includes inserting additional pools of sorted content items into the created gap in the television program; transmitting the combined signal; selecting and displaying at least one of the content items from the first sub-pool to a first viewer during a broadcast of the television program; and selecting and displaying at least one different content item from the second sub-pool to a second viewer during a broadcast of the television programs, wherein the content items displayed to the first viewer and to the second viewer are selected based on the presentation rules, and wherein the rules provide that the items in the pool are pseudo-randomly displayed to the first viewer and the second viewer.