Patent ID: 6810384
Filing Date: 2004-10-26
Classification: G06Q

Abstract:
A computer-implemented method of decomposing a sales volume for a product, the method comprising:sending a request to a database for an amount of change from a first time period to a second time period in a sales volume condition of the product based on a merchandising condition of the product; determining, based on the amount of change, a change from the first time period to the second time period in an incremental volume of the product due to the amount of change in the sales volume condition of the product, wherein the incremental volume measures a portion of a total sales volume of the product that was achieved because the product was subject to the merchandising condition; generating a list of causal factors affecting the change in the incremental volume of the product due to the amount of change in the sales volume condition; and displaying the change in the incremental volume of the product due to the amount of change in the sales volume condition of the product and the list of causal factors affecting the change in the incremental volume of the product, wherein the sales volume condition is selected from the group consisting of a change from the first time period to the second time period in a base sales volume of the product exposed to the merchandising condition, a change from the first time period to the second time period in a percentage of the base sales volume of the product that is exposed to the merchandising condition and a change from the first time period to the second time period in a percentage of lift of the incremental sales volume due to the base sales volume of the product being exposed to the merchandising condition, and wherein the change from the first time period to the second time period in the percentage of lift of the incremental sales volume includes a change from the first time period to the second time period in the incremental sales volume due to a change in a depth of discount of the merchandising condition.