Patent ID: 7137513
Filing Date: 2006-11-21
Classification: A47F

Abstract:
1. A merchandise display system comprising: a swivel assembly including first and second members; a display case adapted to carry an item of merchandise; a display structure which includes a first rod to which the swivel assembly is adapted to be connected and a support structure to which the first rod is connected: wherein the first rod has a first end connected to the support structure and a second end extending outwardly from the support structure: and an end assembly is selectively lockable adiacent the second end of the first rod to selectively prevent the removal of the swivel assembly and display case from the first rod: wherein the first member is adapted to mount on the display structure; wherein the second member is rigidly connected to the display case; wherein one of the first and second members includes a generally spherical member; wherein the other of the first and second members comprises a cylinder defining a socket in which the spherical member is disposed to connect the first and second members to one another; the cylinder extending circumferentially in a continuous manner all the way around the socket so that the spherical member is non-removably disposed in the socket when the second member is connected to the display case; wherein the second member and display case are rotatable relative to the first member about a substantially vertical axis through a 360-degree arc when in a hanging position adapted to mount the first member on the display structure; and wherein the second member and display case are tiltable relative to the first member in any direction with respect to the axis.