Patent ID: 8065698
Filing Date: 2011-11-22
Classification: H04H,H04N

Abstract:
1. A method for obtaining consumer information, the method comprising: authenticating a multimedia device; receiving device identification information that uniquely identifies the multimedia device; providing default media services comprising audio and video content to the multimedia device over a communications network based on a bandwidth of a connection to the multimedia device, the device identification information independent of a current user that is currently using the multimedia device; displaying a prompt to input information that uniquely identifies the current user from multiple users of the multimedia device; receiving a personal identification number that uniquely identifies the current user from the multiple users of the multimedia device; querying a database storing customer information for the multiple users of the multimedia device; receiving a confirmation that the personal identification number is associated with the multimedia device; retrieving a favorites list of programming associated with the personal identification number; sending the favorites list of programming to the multimedia device; retrieving demographic information from the database that is associated with the personal identification number and that does not reveal a name of the current user; sending the demographic information to an advertiser; comparing the device identification information and the demographic information to rules for broadcasting advertising content of the advertiser; determining the device identification information and the demographic information satisfy the rules for broadcasting the advertising content; broadcasting the advertising content to the multimedia device to which the default media services were provided over the communications network; monitoring outgoing calls from communications devices associated with the current user after the advertising content is broadcast; monitoring incoming calls to the advertiser after the advertising content is broadcast; and matching telephone numbers of the outgoing calls to the incoming calls to determine calls that were responsive to the advertising content, wherein an effectiveness of the advertising content may be determined.