Patent ID: 7899710
Filing Date: 2011-03-01
Classification: G06K,G06Q

Abstract:
1. A method for determination and presentation of a package offer comprising the steps of: detecting, by a central server, that a primary product is of interest to a customer, the primary product having an associated primary product identifier; in response to detecting that the primary product is of interest to the customer, the central server dynamically determining a package on an ad hoc basis to be offered to the customer, the package comprising the primary product and at least one secondary product, the primary product and the at least one secondary product each having a corresponding retail price, wherein at least one of the at least one secondary product is a product not currently selected for purchase by the customer, and further wherein at least one of the at least one secondary product is selected for inclusion in the package based on an indication of past interest, by the customer, in at least one secondary product, and further wherein the at least one secondary product does not have a pre-established relationship with the primary product; in response to determining the package, the central server determining a package price which is less than a sum of the corresponding retail prices of the primary product and the at least one secondary product; and presenting, by the central server, a package offer for sale of the package at the package price to the customer.