Patent ID: 6466970
Filing Date: 2002-10-15
Classification: H04L

Abstract:
A computer system having one or more central processing units, one or more memories, and one or more network interfaces connected to one or more networks, the system further comprising:a server process, executed by one or more of the central processing units, the server process receiving one or more requests for one or more Web pages from one or more requesters through one or more network interfaces, producing the requested Web pages from one or more memories, and further serving each of the Web pages with one or more content elements to the requester; one or more metadata entries, associated with hyperlinks on each of the respective Web pages produced, and contained in each of the respective Web pages produced, each of the metadata entries containing information about one or more of the content elements, and each metadata entry having an entry type and an entry value; a log having a plurality of records, each record having one or more requester fields and one or more metadata fields; a logger process, executed by the server process, that stores the metadata entries in one or more of the metadata fields, and stores a requester identification, associated with the requester, in the requester field of the record associated with the respective Web page; an aggregation process, executed by one or more of the central processing units, the aggregation process traversing the log, extracting one or more of the metadata fields; a counter set, generated by the aggregation process, having a plurality of counters, each counter having a counter object, a counter event, and a counter value; and a conversion rate set, generated by the aggregation process, having a plurality of rates, each rate having a rate object, rate event and a rate value.