Patent ID: 8392249
Filing Date: 2013-03-05
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method for determining one or more ad targeting keywords, the computer-implemented method comprising: a) accepting, with a computer system including a plurality of networked computers, a category; b) looking up, with the computer system, one or more keywords using the accepted category and a previously stored association of a plurality of categories and keywords; c) storing, with the computer system, at least some of the one or more keywords as one or more ad targeting keywords of an advertisement; d) controlling, with the computer system, a serving of the advertisement using the stored one or more ad targeting keywords, wherein when the advertisement is served with the computer system, presentation of the advertisement to a user is induced; performing, with the computer system, qualification testing of the one or more keywords; and determining, with the computer system, if a keyword is qualified or unqualified for use as a targeting keyword of the advertisement, wherein the act of performing qualification testing of the keyword tracks a performance of a set of one or more advertisements served using the keyword as an ad targeting keyword, wherein the set of one or more advertisements includes the advertisement.