Patent ID: 7940404
Filing Date: 2011-05-10
Classification: A63F,B41J,B42C,G01C,G06F,G06K,G09B,H04N

Abstract:
1. A method of providing a printed interactive document, said document comprising printed user information and printed advertising material, said method comprising the steps of: receiving a print request from a user, said print request requesting printing of an electronic document comprising user information; formatting the user information in the electronic document so as to include a first user interactive element, thereby allowing the user to effect a response to the information using a sensing device; determining the advertising material for printing with the user information, said advertising material being based at least partially on the user information; formatting the advertising material so as to include a second user interactive element, thereby enabling the user to effect a response to the advertising material, using the sensing device; and causing the formatted user informationa and the formatted advertising material to be printed together with coincident coded data on a substrate so as to provide the printed interactive document, said coded data being readable by the sensing device and being indicative of a document identity and the first and second interactive elements.