Patent ID: 9092829
Filing Date: 2015-07-28
Classification: G06Q,H04N

Abstract:
1. A method comprising: identifying a plurality of social media content items authored by users of a social networking system and publicly broadcasted by the social networking system; accessing, by a computer processor and in a computer repository, a plurality of mappings between a time based media event corresponding to a chronological segment of time based broadcast media and a subset of the social media content items designated as being relevant to the time based media event; programmatically identifying a user subset comprising users of the social networking system who authored the subset of the social media content items mapped to the time based media event; accessing, by the computer processor, a consumption metric regarding a size of an audience for the broadcast of the time based media event; and calculating, by the computer processor, a level of engagement on social media based on the size of the audience associated with the consumption metric and based on a number of users in the user subset.