Patent ID: 8521589
Filing Date: 2013-08-27
Classification: G06Q

Abstract:
1. A computer-implemented method to provide targeted advertising, the method being implemented in a computer system that includes one or more physical processors, the method comprising: obtaining, from a demand-side platform, a request for a set of user identifiers that correspond to users that have been served digital real estate listings, wherein the request includes one or more specified criteria for real estate listings; determining, on the one or more physical processors, a set of user identifiers that correspond to individual users that have been served digital real estate listings that satisfy the one or more specified criteria; initiating communication of the determined set of user identifiers to the demand-side platform in exchange for revenue from the demand-side platform; determining, on the one or more physical processors, a set of content providers that provided the digital real estate listings served to the users corresponding to the determined set of user identifiers; and determining compensation for the set of content providers, wherein the compensation is based on the revenue from the demand-side platform for initiating communication of the determined set of user identifiers to the demand-side platform.