Patent ID: 8332256
Filing Date: 2012-12-11
Classification: G06Q

Abstract:
1. A method comprising: retrieving, by a computer processor of a computing system, first data associated with a marketing plan associated with social networks; identifying, by said computer processor, second data associated with marketing plan objectives; identifying, by said computer processor based on said first data and said second data, social network effects associated with said marketing plan objectives, wherein said social network effects comprise effects observed in social networks of people as direct and indirect effects of announcing and implementing marketing plans, and wherein said identifying said social network effects comprises: identifying, by said computer processor, business key performance indicators (KPIs) associated with said marketing plan objectives; identifying, by said computer processor, social network KPIs associated with said social network effects, wherein said identifying said social network KPIs comprises: increasing, by said computer processor, a weighting of edges between nodes of said social networks; identifying, by said computer processor, fixed relationships, proportional relationships, variable relationships, and expressional relationships between said business KPIs and said social network KPIs; representing, by said computer processor, a marketing plan measurement model comprising a mathematical relationship between said business KPIs and said social network KPIs; monitoring, by said computer processor, changes associated with said business KPIs and said social network KPIs; generating, by said computer processor, a report indicating said changes; and storing, by said computer processor, said report.