Patent ID: 8725566
Filing Date: 2014-05-13
Classification: G06Q

Abstract:
1. One or more computer-readable storage media hardware memory devices storing computer-usable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method for predicting advertiser keyword performance indicator values, the method comprising: receiving a keyword from a first advertiser, wherein the first advertiser has not previously bid on the keyword; identifying at least one other advertiser that is similar to the first advertiser and has previously bid on the keyword; and calculating at least one predicted performance indicator value for the keyword for the first advertiser based upon at least one established performance indicator value of the keyword for the at least one other advertiser, wherein the at least one predicted performance indicator and the at least one established performance indicator each comprise one or more of impressions, clicks, cost-per-click, and conversions.