Patent ID: 7376582
Filing Date: 2008-05-20
Classification: G06F,G06Q

Abstract:
1. A method for electronically inserting advertisement into displayed content of an electronic book, comprising steps of: organizing sequentially content of said electronic book into portions corresponding to more pages than what are simultaneously viewed on a single display; dynamically inserting from a remote electronic archive an advertisement at a location within said content, said content now including said advertisement; dividing said content including said advertisement into a plurality of discrete content amounts; displaying at least two of said discrete content amounts on said single display, at least one of said two discrete amounts including said advertisement, said content including said advertisement embedded on a page that is displayed on said single display; and advancing to a selected discrete content amount other than said at least two discrete content amounts, wherein said advancing step comprises the number of the at least two simultaneously moving pages is proportional to a variable flipping speed, and the speed of browsing through the electronic book is proportional to the variable flipping speed.