Patent ID: 7991800
Filing Date: 2011-08-02
Classification: G06Q

Abstract:
1. A computer for implementing a marketing management system, said computer comprising: a processor; at least one database containing marketing information; and a database segmentation manager coupled to said processor and said at least one database, said database segmentation manager including a node definition module and a node organizer, said node definition module for allowing user definition of a node as segments of said database, each said segment having associated criteria, said node organizer for maintaining concatenated nodes defining a subset of data from one of said at least one database, said node organizer being capable of creating a temp table and populating said temp table with results from a concatenation of a plurality of queries of said at least one database to create one of said concatenated nodes satisfying said associated criteria from said one of said concatenated nodes, said node organizer further manifesting said concatenated node and associating said concatenated node in the temp table with a tag for use in further queries.