Patent ID: 7997430
Filing Date: 2011-08-16
Classification: A47F,G09F,Y10T

Abstract:
1. A product display apparatus, comprising: a plurality of product display shelves extending in a generally horizontal direction between opposing divider walls and positioned forward of a rear wall, each of the product display shelves defining an upper surface to support a plurality of products; an elevated signage portion mounted above the plurality of product display shelves, the elevated signage portion including a horizontal support arm that is spaced above an upper edge of the rear wall, the horizontal support arm defining a plurality of channels that each extend in the generally horizontal direction; a signage display panel extending substantially the entire distance between the opposing divider walls and releasably engaged with one of the channels of the horizontal support arm so that an image-bearing surface of the signage display panel is retained in a generally vertical orientation; a plurality of vertical supports extending above the opposing divider walls and above the signage display panel; and a display container toollessly mounted to one of the channels of the horizontal support arm and retained in a position above the product display shelves and forward of the image-bearing surface of the signage display panel, the display container defining a space to releasably receive a plurality of products, wherein the elevated signage portion is mounted above the plurality of product display shelves so as to define a see-through visibility gap between the elevated signage portion and the product display shelves, wherein the see-through visibility gap is substantially unobstructed and open between the opposing divider walls so as to provide viewability to an opposing side of the display apparatus, wherein the horizontal support arm is disposed above the see-through visibility gap and is sized and configured to support a consumer product, and wherein the divider walls extend above the see-through visibility gap.