Patent ID: 9147203
Filing Date: 2015-09-29
Classification: G01C,G06Q,H04W

Abstract:
1. A method of providing advertisements, comprising: detecting, by one or more processors, a first position of a wireless device within an indoor space; determining, by the one or more processors, an intent of a user of the wireless device related to both the first position of the wireless device and an item for purchase; determining, by the one or more processors, a number of users having an intent that is related to the item for purchase; selecting, by the one or more processors, a time value based on the number of users; generating, by the one or more processors, an advertisement for the item for purchase and the time value; providing for presentation at the wireless device, the advertisement; generating, by the one or more processors, a route between the first position and a second position associated with the advertisement, the route being arranged to direct the user to take a calculated path past one or more pre-determined items for purchase related to the determined intent; providing for presentation at the wireless device, the generated route; determining, by the one or more processors, whether a conversion event related to the determined intent has occurred; and when the conversion event has occurred, providing, by the one or more processors, a fee associated with the advertisement.