Patent ID: 9105046
Filing Date: 2015-08-11
Classification: G06Q,H04L

Abstract:
1. A method comprising: obtaining, from a mobile device application server, application content information that includes descriptive information and identifying information of a first mobile device application; storing the application content information; determining whether the identifying information of the first mobile device application corresponds to an application identifier found in ad request logs of an ad server; determining via analysis of the application content information whether or not the first mobile device application is appropriate to be served an advertisement, based on predetermined content criteria; and updating an app registry to indicate the determined appropriateness of the first mobile device application, the app registry including a database of mobile device applications registered in an ad network, wherein the application content information analyzed includes text and pictorial information, the text information being analyzed for the existence, frequency, and/or context of predetermined terms, and the pictorial information being analyzed for the existence and context of predetermined attributes related to an associated content classification.