Patent ID: 7240290
Filing Date: 2007-07-03
Classification: G06Q,H04L,H04M

Abstract:
1. A method of telephone call initiation through an on-line search performed on a computing device, the method comprising the computing device receiving user entry of a search request the computing device transmitting the search request the computing device receiving a search response responsive to the search request, the search response including the computing device displaying the search response including the display portion of the dial link the computing device recognizing user activation of the dial link, wherein the user activation includes the user clicking on the display portion of the dial link using an input device the computing device generating a call trigger in accordance with the instructions in the search response, the call trigger to initiate a multi-leg phone call with a user telephone associated with the user phone number and a merchant telephone associated with the merchant phone number, the user telephone and the merchant telephone separate and distinct from each other and separate and distinct from the computing device.