Patent ID: 7356332
Filing Date: 2008-04-08
Classification: G06F,H04L,H04M

Abstract:
1. A method of a server selecting a mobile device template that controls presentation of information to be delivered to a mobile user, based on an identification of a user and at least one of user preferences and usage data so as to deliver information that is contextually relevant to the user, the method comprising: the server receiving information identifying a current physical location of a mobile device that is being used by a mobile user; the server receiving identification of the mobile user from the mobile device; the server retrieving a time indicator; the server retrieving aggregate user preference data based on the received identification of the mobile user, wherein the aggregate user preference data corresponds to at least one of user preferences or prior usage data; and the server selecting at least one mobile device template for controlling the presentation of additional information at the mobile device, including a presentation format according to which the additional information is displayed, the at least one mobile device template being selected from a plurality of mobile device templates, wherein the selected at least one mobile device template is to be communicated to the mobile device of the mobile user based on determining which of the plurality of mobile device templates are relevant according to at least the aggregate user preference data and the identified current physical location of the mobile device, and such that the presentation format of the additional information is based on at least the aggregate user preference data and the current physical location of the mobile device, and wherein: when the mobile device has a current physical location within a home geographic region, the selected at least one mobile device template includes a home mobile device template, said home mobile device template including a home icon graphically representing to the mobile user that the home mobile device template is being used when the home icon is displayed on the mobile device; and when the mobile device has a current physical location anywhere outside the home geographic region, the selected at least one mobile device template includes a traveling mobile device template, wherein the traveling mobile device template is configured to include content customized to any current physical location detected by the server to be outside the home geographic region, said traveling mobile device template including a traveling icon graphically representing to the mobile device.