Patent ID: 8041652
Filing Date: 2011-10-18
Classification: G06F,G06N

Abstract:
1. A computer-implemented method for measuring web site satisfaction of information needs, performed by a processor, comprising: selecting a page for analysis; generating a page profile in the form of a list of keywords representing the page; generating a page traffic profile in the form of lists of keywords representing information needs of users, wherein the page traffic profile is generated from keywords used by users to visit the page; determining the success of users' visits to the page using keywords of the page traffic profile; and analyzing whether a page satisfies users' information needs by applying a distance measure between the keywords of the page profile and the keywords of the page traffic profile and combining the distance measure result with a success rate of the keywords, wherein generating a page traffic profile includes: clustering keywords used to visit the page of multiple users to generate a list of keywords representing a group of users' information needs; and computing a relative success rate of a cluster of keywords.