Patent ID: 6529940
Filing Date: 2003-03-04
Classification: G06Q

Abstract:
A method for distributing marketing information concerning at least one of a product and service of a producer to multiple retail destinations where said at least one of a product and service is sold, the method comprising the steps of:a) placing destination server in the multiple retail destinations, wherein each of the destination servers is controlably connected to at least one public interleave display terminal for conveying marketing messages to consumers and receiving input from consumers, and wherein each of the destination servers is integrated into a point of sale (POS) system of the retail destination in which the destination server is located; b) creating a marketing message on a developer system concerning the at least one of a product and service; c) interacting with a distribution server to identify one or more target public interactive display terminals of the at least one public interactive display terminal to which the marketing message should be distributed; d) distributing the marketing message to at least one target destination server, wherein the at least one target destination server is one of one or more destination servers controllably connected to the one or more target public interactive display terminals; e) transmitting, by the at least one target destination server, the marketing message to the one or more target public interactive display terminals; f) receiving, by the one or more target public interactive display terminals, feedback information concerning consumers perceiving the marketing message; g) receiving, by the at least one target destination server, POS system information concerning the at least one of a product and service; h) receiving, by the at least one target destination server, the feedback information of step (f) from the one or more target public interactive display terminals; and i) compiling, by the at least one target destination server, tile POS system information of step (g) with the feedback information of step (f).