Patent ID: 7848949
Filing Date: 2010-12-07
Classification: G06Q

Abstract:
1. An offer prioritization system comprising: an offer module that contains one or more offers for display to an end user; an end user input module that allows an end user to input data into the offer prioritization system; an information module that contains data associated with the one or more offers; an auto-priority module that ranks the one or more offers based upon one or more auto-priority factors; wherein the one or more auto-priority factors is a business priority factor, a payout factor, a conversion element, an inventory element or any combination thereof; a decision module that determines displayed offers; wherein the displayed offers comprise the one or more offers that are to be displayed to the end user; the decision module also places the displayed offers in a display order; wherein the display order comprises the order in which the end user is to view the displayed offers; wherein the decision module takes information from the information module, the end user input module and the rank from auto-priority module to determine the displayed offers and the display order; wherein the conversion element is based upon the previous number of times an offer has been displayed and the number of successful conversions of that offer, and wherein the conversion element takes into account that offer's positions in one or more previous displays orders, such that a conversion of that offer in a higher position in previous display orders will not receive as much weight in the determination of the conversion element than the conversion of that offer in a lower position in previous display orders; and a display module, wherein the display module will present the displayed offers in the display order as decided by the decision module.