Patent ID: 7428504
Filing Date: 2008-09-23
Classification: G06Q

Abstract:
1. A method of providing a user with product information on products featured in entertainment productions, said method comprising: displaying products identified from a catalogue of product information on a display screen of a user computer and visual indicators related to entertainment productions associated with the products; receiving a product selection from a user; displaying detailed product information on a display screen of a user computer based on said product selection; collecting and storing user information and at least a portion of said user's selections; determining information regarding selections made during a particular time period by a plurality of users accessing a web page containing the catalogue of product information, such information including information as to which navigation methods each of said plurality of users used to find a particular one of said products from said catalog of product information, said information including names of movies, television programs, actors, and/or actresses for which the particular one of said products is associated; and generating and outputting performance reports including the determined information based upon said collected information.