Patent ID: 8706546
Filing Date: 2014-04-22
Classification: G06Q

Abstract:
1. A computer-implemented method comprising: a) receiving, using a computer system including at least one computer, advertisement search criteria about a document; b) assigning a criteria weight to each advertisement search criterion based on relevancy of the advertisement search criterion to the document; c) selecting advertisements corresponding to the advertisement search criteria; d) associating each selected advertisement with the criteria weight of the corresponding advertisement search criterion for that selected advertisement; e) determining, using the computer system, a score for each of the selected advertisements based on a product of a price parameter associated with the advertisement and the criteria weight associated with the advertisement, each determined score representing a value associated with a placement order of the selected advertisements; f) identifying available spaces on the document based on information from a source, the information indicating at least one certain space of the available spaces on the document for placing an advertisement, wherein the at least one certain space is preferred over other ones of the available spaces on the document; and g) controlling, using the computer system, placement of at least some of the selected advertisements on the document by arbitrating among the selected advertisements for the available spaces on the document based on the determined scores.