Patent ID: 8370198
Filing Date: 2013-02-05
Classification: G06Q

Abstract:
1. A method for registering a media for advertising, comprising: receiving, at a video advertising platform having a processing unit, one or more predefined advertising policies from a media publisher, the one or more predefined advertising policies received at the video advertising platform being separate from a media and comprising rules for presenting advertisements to a user during media playback; receiving, at the video advertising platform, a request from the media publisher to register the media published by the media publisher for advertising, the request having media metadata pertaining to the media; selecting, at the video advertising platform, at least one of the received advertising policies based on the media metadata pertaining to the media; and generating, at the video advertising platform using the processing unit, a media manifest for the media using the selected at least one advertising policy, the media manifest indicating an advertising schedule for one or more advertisements during a playback of the media.