Patent ID: 7753259
Filing Date: 2010-07-13
Classification: G06Q,G07F,G07G

Abstract:
1. A method of operating a promotional program for users of at least one automated teller machine (ATM) of a banking institution, wherein the method comprises: receiving a device from the user at the at least one ATM; determining, using a computer processor, whether the user is an existing customer or a potential customer of the banking institution, wherein the existing customer is a present account-holder with the banking institution and the potential customer is not a present account-holder with the banking institution; accessing, using a computer processor, an existing customer transaction history if the user is an existing customer, wherein the existing customer interaction history comprises the user's: (1) transaction history with the at least one ATM of the banking institution, (2) transaction history with the banking institution, and (3) transaction history with third parties; accessing, using a computer processor, a potential customer transaction history if the user is a potential customer, wherein the potential customer transaction history comprises the user's history of transactions with the at least one ATM of the banking institution, wherein the potential customer transaction history is identified by at least one identifier associated with the user; and dispensing a receipt with a symbol or picture thereon redeemable for a prize wherein the symbol or picture is printed or stamped or affixed on the receipt in a random location on the receipt; wherein the dispensing of the receipt is accomplished through the use of the ATM; wherein the at least one ATM machine dispenses the receipt after successful completion of a transaction and wherein the indicia is randomly dispensed to users meeting pre-determined criteria, and wherein completion of the transaction is determined from the existing customer transaction history or the potential customer transaction history; and wherein the symbol or picture is directly redeemable for the prize with no additional steps or requirements placed upon the user to redeem the symbol or picture beyond presenting the symbol or picture in the manner indicated on the receipt.