Patent ID: 7421724
Filing Date: 2008-09-02
Classification: G06F,H04N

Abstract:
1. A method of displaying an advertisement in an interactive electronic program guide (IPG) comprising: displaying, in a first area of the display, a first television program listing corresponding to a first television program and a second television program listing corresponding to a second television program; displaying advertisement information in an interactive advertisement region next to the first area, wherein the displayed advertisement information changes from a first advertisement to a second advertisement as a cursor is moved by a user from the first television program listing to the second television program listing, wherein the second advertisement, displayed while the cursor is positioned over the second television program listing, corresponds to a television program other than the second television program; positioning the cursor over the advertisement region and receiving a user selection of the advertisement region over which the cursor is positioned; and providing, responsive to the user selection of the advertisement region, a display of information about the television program being advertised in the advertisement region, said display including a tune option that allows the user to tune to the television program being advertised without recording the television program and a record option that allows the user to record the television program being advertised.