Patent ID: 8131593
Filing Date: 2012-03-06
Classification: G06Q

Abstract:
1. A computer based method for automated submission and evaluation of business proposals comprising the steps of: (a) providing a database mutually accessible to a proposal sponsor and at least one requesting user community; (b) communicating with a uniquely identifiable user community and interactively requesting one or more media or promotional elements for evaluation; (c) recognizing and accepting from a uniquely identifiable user community one or more media and promotional elements for evaluation; (d) populating said database with a first set of proposal values when identified by a uniquely identifiable user community, said proposal first set values selected from a group of proposed media elements, including newspaper, magazine, television, radio, out of home media and online advertising elements; (e) populating said database with a second set of proposal elements when identified by a uniquely identifiable user community, said proposal second set values selected from a group of proposed promotional elements including out of home media, program events, direct marketing, event giveaways, event tickets and entertainment elements; (f) calculating a proposal sponsor payment value based upon populated media elements of (d) and populated promotional elements of (e) according to schema provided by a proposal sponsor; (g) comparing the calculated entity payment value of (f) with at least one proposal recommendation threshold value; (h) associating the comparison result of (g) with a decision conclusion selected from one of a group of conclusions including, recommended, not recommended, and additional information required; (i) populating, by a processor, the database of (a) with the decision conclusion derived in (h).