Patent ID: 8856027
Filing Date: 2014-10-07
Classification: G06Q

Abstract:
1. A method comprising: for each of a plurality of web pages, receiving a round trip time to load the web page with at least one ad selected from a plurality of ads; and employing one or more processors to perform actions, including: obtaining, for each of the plurality of ads, a mean round trip time to load, a respective ad's mean round trip time to load is based on the round trip time to load of each web page loaded with the respective ad; determining a predetermined number of the plurality of ads for which the obtained mean round trip time to load is highest, the predetermined number representing a subset of ads from the plurality of ads; testing of each ad of the predetermined number of the plurality of ads, the testing including measuring a plurality of round trip load times of the each ad to determine a median round trip load time of the each ad; blocking from adding to a web page each ad determined to have a corresponding median round trip load time that exceeds a predetermined amount; and in response to a request for the web page, serving the web page absent the blocked ads.