Patent ID: 8156138
Filing Date: 2012-04-10
Classification: G06Q

Abstract:
1. A system for providing targeted content comprising: one or more data repositories configured to store information from which targeted content may be selected and to store information including a hierarchically structured contextual relationship graph, wherein the contextual relationship graph defines a plurality of hierarchical relationships between a plurality of nodes within the contextual relationship graph that correspond to the stored information from which the targeted content may be selected, the plurality of nodes each having one or more associated keywords and one or more corresponding pieces of content; an input/output interface that is configured to receive a request for targeted content, wherein said request includes request-associated attributes; and a controller processor that is configured to analyze at least some of the request-associated attributes to identify nodes of the contextual relationship graph that are related to the request-associated attributes, and to provide targeted content from the one or more data repositories that is selected based on at least a number of the identified nodes, wherein identifying of the nodes of the contextual relationship graph that are related to the request-associated attributes includes matching the at least some request-associated attributes with the one or more associated keywords for each of multiple of the plurality of nodes and includes selecting those multiple nodes as the identified nodes, wherein selecting of the targeted content includes: wherein the providing of the selected targeted content by the controller processor occurs through the input/output interface.