Patent ID: 8005824
Filing Date: 2011-08-23
Classification: G06F,G06Q,Y10S

Abstract:
1. A computer-implemented method of searching comprising: receiving, at a computing device, a user query from a user; after receiving said user query, performing a search, by said computing device, based on said user query to produce search results that are ranked, wherein each of said search results comprises a reference to an entity; contacting, by said computing device, said entity to determine whether said entity desires to change a rank of a corresponding search result in said search results; changing said rank of said corresponding search result by trading a ranking between a first search result rank of a first entity with a second higher search result rank of a second entity; charging, by said computing device, entities said entity that changes said rank of said corresponding search result to increase said rank in said search results: and after charging said entity and changing said rank of said corresponding search result, reporting said search results with changed rankings to said user.