Patent ID: 8984091
Filing Date: 2015-03-17
Classification: G06F

Abstract:
1. A computer-implemented method of providing information via a computer network, comprising: storing, in a content repository, a plurality of content items, at least some of the plurality of content items associated with an attribute indicating that the content item may be served only when a time period has exceeded a threshold and others of the plurality of content items lacking that attribute; receiving, by a data processing system having a content placement circuit, a first request for content to display with a resource, wherein the first request includes user information and resource information; retrieving, from a user repository, a timestamp of a prior request for content from a user associated with the user information; determining that the time period since the prior request exceeds the threshold based at least in part on the timestamp; retrieving, from the content repository responsive to the determination, the at least some of the plurality of content items; selecting a first content item from the at least some of the plurality of content items by conducting a first auction based at least in part on the resource information and the user information; providing the first content item for display with the resource; receiving, by the data processing system, a second request for content to display with the resource, wherein the second request includes the user information; retrieving, from the user repository, the timestamp of the prior request for content from the user associated with the user information; determining that the time period since the prior request does not exceed the threshold based at least in part on the timestamp; retrieving, from the content repository responsive to the determination, the others of the plurality of content items; selecting a second content item from the others of the plurality of content items by conducting a second auction based at least in part on the resource information and the user information; and providing the second content item for display with the resource.