Patent ID: 9087336
Filing Date: 2015-07-21
Classification: G06Q

Abstract:
1. A method, comprising: selecting a selected one reference type from a plurality of reference types, each reference type employing a respective tracking mechanism from a plurality of different tracking mechanisms; selecting a reference of the selected one reference type from a pool of unallocated references of the selected one reference type, utilizing a selected tracking mechanism, wherein the selecting the selected one reference type is based at least partially on at least one characteristic of a customer to whom an advertisement is presented and at least partially on at least one characteristic of a media channel used to deliver the advertisement; allocating the reference in the advertisement in response to a need for a reference having the selected tracking mechanism; counting communication leads generated from presentation of the advertisement using the respective tracking mechanism; crediting a partner for presenting the advertisement based on at least one communication lead generated from the advertisement; determining a performance ratio between a count of presentations of the advertisement and a count of communication leads resulting from the presentations; upgrading the advertisement from the selected tracking mechanism to have a different tracking mechanism when the performance ratio exceeds a predetermined threshold; and unallocating the reference from the advertisement in response to an evaluation of at least one result of counting communication leads, and repeating the selecting and the allocating for a second reference type employing a second respective tracking mechanism.