Patent ID: 8621068
Filing Date: 2013-12-31
Classification: G06Q

Abstract:
1. A method comprising: (a) emulating by a monitor service a network user accessing a first Internet web site belonging to a first group of web sites, said accessing invoking recordal of a tag in said emulated network user, said tag to indicate history of accessing into web sites of certain character, said Internet web site is associated with said certain character; (b) emulating by said monitor service said network user accessing a second Internet web site belonging to a second group of web sites and, said second Internet web site presenting advertising content, said advertising content provided by an advertisements providing service, and recording the received advertisements content and associated meta data and saving said received advertisements content as a first advertisement exposure indicator; (c) emulating by said monitor service a second network user accessing a third Internet web site belonging to the first group of web sites, said accessing invoking recordal of said tag in said emulated network user; (d) emulating by said monitor service said second network user accessing a fourth Internet web site belonging to said second group of web sites, said fourth Internet web site presenting advertising content, said advertising content provided by said advertisements providing service, and recording the received advertisements content and associated meta data and saving said received advertisements content as a second advertisement exposure indicator; (e) emulating by said monitor service a third network user without the tag accessing an Internet web site belonging to said second group of web sites, said second Internet web site presenting advertising content, said advertising content provided by said advertisements providing service and recording the received advertisements content and meta data and saving said received advertisements content as a third advertisement exposure indicator; (f) analyzing said first advertisement exposure indicator, said second advertisement exposure indicator, and said third advertisement exposure indicator, and (g) issuing indication of the effect of said tagging of the network user and the second network user but not of the third network user on the difference between said first advertisement exposure indicator, said second advertisement exposure indicator, and said third advertisement exposure indicator based on said analyzing and on a predefined alert policy.