Patent ID: 8386317
Filing Date: 2013-02-26
Classification: G06Q

Abstract:
1. A method for displaying an advertisement using a client computer, comprising: receiving a webpage using a client computer, where the webpage includes a webpage display width, a webpage display height, and a set of instructions specifying how a second advertisement will be displayed on the client computer as an overlay on the webpage and how at least a portion of the webpage will be visible behind the overlay based on one or more transparency values; receiving a first advertisement using a client computer; receiving the second advertisement using the client computer, where the second advertisement includes a second advertisement display width, a second advertisement display height, one or more transparency values, and a set of media assets including a video, where the advertisement display width is less than or equal to than the webpage display width and the advertisement display height is less than or equal to the webpage display height; displaying the first advertisement within the webpage using the client computer; determining when an interaction with the first advertisement has occurred using the client computer; displaying a graphical warning in response to the interaction with the first advertisement using the client computer, where the graphical warning indicating that a further interaction with the first advertisement over a period of time will cause an action by the webpage; and displaying the second advertisement in response to the first interaction with the first advertisement using the client computer.