Patent ID: 8185435
Filing Date: 2012-05-22
Classification: G06Q,H04N

Abstract:
1. A method of delivering media content to a customer of a service provider, comprising: receiving, at a data processing apparatus, a request for the media content from the customer; determining, via the data processing apparatus, a position of the requested content on a content demand curve, selecting, via the data processing apparatus, a business model associated with a portion of the content demand curve that the requested content belongs to, wherein selecting a business model to be associated with the requested content comprises selecting a model based on customer information, wherein customer information comprises at least one of: customer likes and dislikes, habits, personal characteristics, age, sex, marital status, political affiliation, occupation, nationality, ethnicity, culture, location, residence, previous content order history, previous content payment history, business model preferences and/or history; and delivering, via the data processing apparatus, the requested content to the customer according to the selected business model.