Patent ID: 6167644
Filing Date: 2001-01-02
Classification: G09F

Abstract:
In combination, a mounting surface having opposing slots for supporting a display standard for displaying advertising away from the mounting surface, and a display standard comprising a planar piece of material having a base member having top and bottom retaining flaps mateable with the slots of the mounting surface for securing the standard to the mounting surface,a display region for supporting advertising remotely away from the base member and the mounting surface, opposing folding tabs, each folding tab being defined by at least one line of weakness formed on the display standard between each of said folding tab and both the base member and the display region to permit movement of each folding tab relative to the base member and display region, each folding tab thereby being operably configured upon inward pressure on said folding tabs to move the display region from a first position in which the display standard is substantially flat to a second position in which the display region is moved outwardly away from the base member, and opposing transition portions, each transition portion positioned between a portion of the base member and the display region and separated from both the base member and display region through lines of weakness to permit movement of each transition portion relative to the base member and the display region, the transition portion being operably configured to provide a span between the base member and the display region for moving the display region remotely away from the base member as the standard is positioned in said second position.