Patent ID: 7930391
Filing Date: 2011-04-19
Classification: G06Q,H04L,H04N

Abstract:
1. An apparatus for approximating viewing time of a video posted on a website on the Internet, comprising: a processor; computer memory holding computer program instructions executed by the processor to: receive an initial request from a visitor computer indicating that a user associated with the visitor computer has begun to view the video; as the video is being viewed, receive one or more subsequent requests, each of the subsequent requests transmitted at predetermined intervals from the visitor computer and indicating that the user associated with the visitor computer is still viewing the video at the predetermined interval; upon termination of viewing of the video by the visitor computer, generate a viewing time for the visitor computer based on the initial request and the one or more subsequent requests; and adjusting the viewing time for the user skipping or rewinding over particular segments of the video to generate a captive viewing time.