Patent ID: 7376603
Filing Date: 2008-05-20
Classification: G06Q

Abstract:
1. A method of evaluating at least one customer of a financial institution, comprising: analyzing information, about at least one customer from a database of the financial institution; assessing a value for each product of the financial institution that the customer holds based on the analyzed information; assessing a transaction cost of providing the product that the customer holds; assessing a first value of the customer based at least on a difference between the assessed value and the assessed transaction cost of the product that the customer holds; identifying at least one customer treatment action associated with at least the assessed first value of the customer; marking a file in the database associated with the customer with a mark representing the assessed value and the associated customer treatment action; accessing the marked file; and implementing the associated customer treatment action, wherein assessing the value for each financial institution product that the customer holds comprises assessing a weighted average of the product over a predetermined period of time.