Patent ID: 8620743
Filing Date: 2013-12-31
Classification: A63F,G07F

Abstract:
1. A non-transitory storage medium storing instructions which, when executed by a processing device, cause the processing device to perform operations comprising: identifying a code associated with a video game in execution on a first system, wherein the code identifies a particular impression of an advertisement in the video game, and wherein the code is indicative of an address for contacting a system remote from the first system; providing an impression of the advertisement for presentation within the video game and within a field of view of a video game environment during game play of the video game by a user on the first system, the advertisement comprising advertisement content and the code; and in response to the code being received at the remote system from a second system different from the first system on which the video game is executed and the advertisement is impressed, enhancing an aspect of game play in the video game and storing data identifying the impression identified by the code as a verified impression.