Patent ID: 9208462
Filing Date: 2015-12-08
Classification: G06Q

Abstract:
1. A method comprising: receiving, by a processor, a plurality of marketing-mix variables through a display, each of the plurality of marketing-mix variables being associated with marketing strategies for one or more products, pre-modeling, by a processor, marketing data based on the received plurality of marketing-mix variables, the pre-modeling including, receiving, by a processor, through the display one or more parameters to be optimized along with optimization constraints; generating, by a processor, a new marketing-mix solution through multi-layered optimization using the determined individual contributions, the one or more parameters, and the optimization constraints, the multi-layered optimization being based on one or more algorithms selected from among at least one of genetic algorithms, simulated annealing, particle swarm optimization, and ant colony optimization; and providing, by a processor, the new marketing-mix solution and a real-time tracking of the generation of the new marketing-mix solution, on the display.