Patent ID: 8990103
Filing Date: 2015-03-24
Classification: G06Q

Abstract:
1. A computer-implemented method, comprising: identifying active electronic campaigns associated with a content delivery system, each of the active electronic campaigns specifying a performance criteria, campaign metadata, and an inventory slot comprising atoms from an inventory space being managed by the content delivery system; computing, via a processor, a priority ranking associated with the active campaigns; and allocating the atoms to the active electronic campaigns during the next time interval according to the atom order indicated in the priority ranking and based at least on an availability of the atoms during the next time interval and the performance criteria, the performance criteria specifying an interval cap that limits a number of atoms that may be assigned to a respective active electronic campaign for the next time interval, the next time interval being shorter than a length of an active electronic campaign duration, wherein each of the atoms represents available targets for a segment of characteristics, the allocating further comprising: