Patent ID: 8059791
Filing Date: 2011-11-15
Classification: H04M

Abstract:
1. A visual alert system for use in a mobile telecommunications network for providing targeted mobile advertisements to network subscribers, the system comprising: a database including (a) position information of selected subscriber wireless units operating in the network, and (b) subscriber profile information, including for each selected subscriber, subscriber preferences for receiving mobile advertisements of third parties; a service node in communication with the database and operable to automatically generate visual alerts in real time for receipt by the selected network subscribers based on their corresponding subscriber profile and distribution criteria set by the network provider and/or one or more third party advertisers, including wireless unit position, and time of day and/or day of week; and a processor in communication with the service node for automatically providing the visual alerts to the corresponding subscriber wireless units; wherein the visual alerts are automatically displayable on each wireless unit as unique corresponding logos of each such third party advertiser, and wherein each visual alert may be ignored or selectively navigated by the subscriber by touching the logo or clicking on the logo with a pointing device to initiate and subsequently display a corresponding advertisement, and wherein each such advertisement is specifically targeted to the subscriber at the time of navigation based on the corresponding subscriber profile and distribution criteria wherein the distribution criteria further includes proximity to a geographic reference point of a predefined group of network subscribers and/or a predetermined number of network subscribers.