Patent ID: 8725562
Filing Date: 2014-05-13
Classification: G06Q

Abstract:
1. A method that utilizes a processor to run a keyword advertisement service, the method comprising: providing an advertiser keyword purchase history database that identifies one or more keywords purchased by an advertiser by mapping the advertiser to each purchased keyword each time a keyword is sold or registered, wherein each said purchased keyword is associated with a keyword advertisement or a keyword-linked page, and wherein said advertiser keyword purchase history database stores and maintains such mappings for a plurality of keywords and a plurality of advertisers; calculating, using the advertiser keyword purchase history database, a number of keywords purchased by each advertiser of the plurality of advertisers; generating, via a computer processor, an advertisement history ranking for at least part of the plurality of advertisers, by ranking each advertiser of the at least part of the plurality of advertisers in order based on the calculated number of keywords purchased by each advertiser of the at least part of the plurality of advertisers; using the generated advertisement history ranking by, receiving a search query using a first one of the plurality of keywords; displaying, in a search result page, keyword advertisements designated by the advertisers of the at least part of the plurality of advertisers, in an order based on the generated advertisement history ranking, wherein the displayed keyword advertisements correspond to the first one of the plurality of keywords; and upon receiving a request for subscribing another keyword advertisement from a first advertiser of the at least part of the plurality of advertisers, formulating a keyword advertisement contract with said first advertiser based on the generated advertisement history ranking.