Patent ID: 9167312
Filing Date: 2015-10-20
Classification: G06Q,H04N

Abstract:
1. A method comprising: receiving a command input by a user to pause a media content instance being presented by a media content access subsystem by way of a display screen; pausing the media content instance in response to the receiving of the command; monitoring an interaction of the user with the media content access subsystem within a physical area in which the user is located and during a period of time in which the media content instance is paused in response to the receiving of the command; determining, based on the monitored interaction while the media content instance is paused, that the user is viewing the display screen while the media content instance is paused; dynamically selecting, in response to the determining that the user is viewing the display screen while the media content instance is paused, a visual-based advertisement included in a first data stream provided by a media content provider subsystem communicatively coupled to the media content access subsystem by way of a network and that focuses on a visual message for presentation to the user by the media content access subsystem while the media content instance is paused; and determining, after the visual-based advertisement is presented to the user and based on the monitored interaction while the media content instance is paused, that the user is no longer viewing the display screen while the media content instance is paused; and dynamically selecting, in response to the determining that the user is not viewing the display screen while the media content instance is paused, an audio-based advertisement included in a second data stream provided by the media content provider subsystem and that focuses on an audio message for presentation to the user by the media content access subsystem while the media content instance is paused, wherein the visual message and the audio message are from different advertisements.