Patent ID: 8620751
Filing Date: 2013-12-31
Classification: G06Q

Abstract:
1. One or more computer-readable hardware memory having computer-executable instructions embodied thereon, that when executed, cause a computing device to perform a method for facilitating advertisement selection using impression bids when satisfactory click rates are unavailable, the method comprising: referencing a set of one or more advertisement attributes in association with an advertisement, the set of advertisement attributes including at least an impression bid provided by an advertiser that indicates an acceptable amount to pay for one or more displays of the advertisement and a click bid provided by the advertiser that indicates an acceptable amount to pay for one or more user selections of the advertisement; and determining if a satisfactory click rate is available for the advertisement, wherein the satisfactory click rate is available when a frequency of advertisement impressions, a frequency of advertisement selections, a length of time during which advertisements are displayed, or a combination thereof exceeds a threshold, wherein