Patent ID: 7493368
Filing Date: 2009-02-17
Classification: G06F,G07F,H04L

Abstract:
1. A method comprising: receiving a plurality of logon requests at a server that provides a plurality of services associated with an entertainment event, the event being at a particular location and being attended by a plurality of persons, each logon request being from a portable electronic device operated by a person physically attending the event, each logon request comprising user profile information associated with the person using the portable electronic device making the logon request, each logon request also comprising device profile information associated with the portable electronic device making the logon request; utilizing the server for analyzing the user profiles associated with the persons using portable electronic devices logged on the server to identify at least one common user characteristic; based on the analyzing, using the server for automatically grouping at least a portion of the persons using logged on portable electronic devices into a user community, the user community being defined by each identified common user characteristic from the user profiles; automatically offering a particular one of the services to each person in the user community, the service offered being based on at least one of the common user characteristics that define the user community; and receiving, during the event, from at least a portion of the portable electronic devices operated by persons in the user community, feedback information associated with the entertainment event or the offered service.