Patent ID: 9015151
Filing Date: 2015-04-21
Classification: G06F,G06Q

Abstract:
1. A method, comprising: from each individual of a plurality of individuals, requesting, in real time, by a specially programmed computer system, utilizing a first specially programmed graphical user interface being displayed on a mobile device of such individual, a consent to obtain an individual social media profile data of such individual from at least one third party social media electronic data source; based on the consent, electronically obtaining, in real time, by the specially programmed computer system, the individual social media profile data for each individual of the plurality of individuals from the at least one third party social media electronic data source; for each individual from the plurality of individuals, determining, in real time, by the specially programmed computer system, a plurality of individual specific parameters associated with such individual based, at least in part, on the individual social media profile data; wherein the plurality of individual specific parameters associated with each individual comprises: for each individual from the plurality of individuals, electronically submitting, in real time, by the specially programmed computer system, at least one electronic query comprising the at least one particular individual-specific zip code associated with the such individual to at least one third party population electronic data source, having population data regarding a population of individuals; for each individual from the plurality of individuals, in response to the at least one electronic query, electronically receiving, in real time, by the specially programmed computer system, from the at least one third party population electronic data source, at least one first segment identifier associated with the at least one particular individual-specific zip code; for each individual from the plurality of individuals, associating, in real time, by the specially programmed computer system, the at least one first segment identifier with the individual social media profile data of such individual based, at least in part, on the age group of such individual and the gender of such individual; for each individual from the plurality of individuals, determining, in real time, by the specially programmed computer system, at least one first individual advertisement personalized for such individual, based, at least in part, on the at least one first segment identifier associated with the individual social media profile data of such individual; and for each individual from the plurality of individuals, delivering, in real time, by the specially programmed computer system, utilizing a second specially programmed graphical application interface being displayed on the mobile device of such individual, the at least one first individual advertisement personalized for such individual to such individual.