Patent ID: 8775263
Filing Date: 2014-07-08
Classification: G06Q,H04L

Abstract:
1. A method for use in an electronic commerce (e-commerce) system, the method comprising: storing, by a database, information that includes an identifier of a customer, an email address of the customer, and a plurality of identifiers, each identifier related to a different product; generating, by at least one processor, an advertising email message that is addressed to the email address of the customer and that includes a plurality of mailto hyperlinks respectively associated with a plurality of predetermined and mutually different quantities of a specific product, and each mailto hyperlink for generating an order reply email message that includes: transmitting, by an email server, the advertising email message to the email address of the customer; receiving, by the email server, an order reply email message that indicates an order by the customer for the specific product in the predetermined and mutually different quantity, wherein the order reply email message is responsive to the advertising email message, wherein the order reply email message is addressed to the email address of the e-commerce system, and wherein the order reply email message includes the identifier of the customer, the identifier of the specific product and the mutually different quantity of the specific product; and the at least one processor and the email server performing an order execution procedure based on the order reply email message, wherein the order execution procedure includes purchasing the specific product in the predetermined and mutually different quantity for the customer.