Patent ID: 9084011
Filing Date: 2015-07-14
Classification: G06Q,H04N

Abstract:
1. A method for advertising based on audio/video (AV) content, the method to be implemented by a client system which includes an electronic device and a cloud server that communicate with each other, the electronic device further communicating with an advertising broadcast server and being provided with an AV playback application program for playback of AV data, the cloud server being provided with a protocol for communication with the advertising broadcast server, the advertising broadcast server storing at least one advertisement file and target information corresponding to the advertisement file, the method comprising the steps of: (i) receiving, by the cloud server, the target information when the electronic device executes the AV playback application program to notify the advertising broadcast server for transmission of the target information; (ii) accessing, by the electronic device, the AV data to be played back by the electronic device, followed by extracting, by the electronic device, a sample which corresponds to a portion of content of the AV data accessed by the electronic device; (iii) transmitting, by the electronic device, the sample thus extracted to the cloud server; (iv) comparing, by the cloud server, the sample received from the electronic device with the target information received from the advertising broadcast server; (v) when the sample includes content that matches the target information, transmitting, by the cloud server, a confirmation message to the advertising broadcast server; and (vi) receiving, by the electronic device, the advertisement file which corresponds to the target information and which is transmitted by the advertising broadcast server in response to receipt of the confirmation message, and playing back, by the electronic device, the advertisement file thus received wherein step (i) includes the sub-steps of: receiving, by the electronic device, the target information from the advertising broadcast server when the electronic device notifies the advertising broadcast server for transmission of the target information, and transmitting, by the electronic device, the target information to the cloud server; and receiving, by the cloud server, the target information from the electronic device.