Patent ID: 8352981
Filing Date: 2013-01-08
Classification: G06Q,H04H,H04N

Abstract:
1. A computer implemented method, comprising: receiving, at a television processing device, an airing schedule for a specified advertisement defined by multimedia data, wherein the airing schedule includes data specifying: accessing viewing log data for the television processing device, wherein the viewing log data describes channel tunes to channels and the time for each channel tune; comparing the channel and times of the past airings of the specified advertisement from the airing schedule to the channel tunes for each channel and the time for each channel tune from the viewing log data; determining, from the comparison, a previous viewing frequency that specifies a number of times the specified advertisement was presented by the television processing device from the past airings of the specified advertisement; determining an additional presentation frequency that specifies a number of times the particular advertisement was presented by the television processing device by replacing a replaceable advertisement; determining whether a local frequency for the specified advertisement is at least equal to the intended local frequency, wherein the local frequency is a sum of the previous viewing frequency and the additional presentation frequency; in response to determining that the local frequency for the specified advertisement is not at least equal to the intended local frequency: in response to determining that the local frequency for the specified advertisement is at least equal to the intended local frequency, processing the replaceable advertisement for presentation when the television processing device is tuned to the channel of the scheduled airing of the replaceable advertisement at the time of the scheduled airing.