Patent ID: 7778878
Filing Date: 2010-08-17
Classification: G06F,G06Q

Abstract:
1. A method in a computing system for responding to a request for information about an item, comprising: receiving at the computer system a request for information about the item from a user; among a plurality of sellers, identifying via the computer system those (1) that are offering the item for sale, (2) whose availability level for the item exceeds a predetermined availability threshold, and (3) having a seller score relating to a plurality of different items offered for sale by the seller that exceeds a predetermined score threshold; selecting via the computer system as the featured seller of the item, from the sellers identified among the plurality of sellers, the identified seller that is offering the item at the lowest price; and replying via the computer system to the request for information with a web page associated with a web page containing both (1) information describing the item, and (2) a control that, when activated, adds the item to a shopping cart associated with the user so that the order will be placed from the featured seller when check out is performed, wherein the user can complete the purchase from the featured seller via the website, without performing any subsequent interactions.