Patent ID: 8769565
Filing Date: 2014-07-01
Classification: H04N

Abstract:
1. A method for presenting branding elements with electronic content, comprising: associating one or more sets of branding metadata with a segment of electronic content, the sets of branding metadata including information defining how at least one branding element is to be presented based on a state of a window in which the electronic content is displayed; associating one or more sets of content metadata with the segment of electronic content, the sets of content metadata including information related to presenting the segment of electronic content; receiving a request that indicates the segment of electronic content; and in response to receiving the request: instructing, with at least one processor, a client system to generate a presentation based on the selected at least one set of branding metadata and the selected at least one set of content metadata, wherein the presentation includes the segment of electronic content and the at least one branding element, and the at least one branding element is presented based on the state of the window.