Patent ID: 7502994
Filing Date: 2009-03-10
Classification: G06Q,H04L

Abstract:
1. A method of capturing link-tracking information from a network user, the method comprising the steps of: requesting a Web page content from a content provider server via a data network; receiving a tracking enabled Web page via the data network, wherein the tracking enabled Web page contains a link tracking code that initializes an initial function which creates an array of links contained in the received tracking enabled Web page, at least a first and a second of the links in the array of links associated with a same uniform resource locator (URL) in the received tracking enabled Web page; determining a domain name of the received tracking enabled Web page; receiving a selection of the first link in the array of links; determining a domain name of the selected first link; comparing the domain name of the received tracking enabled Web page to the domain name of the selected first link to determine if they are the same; and sending a link tracking request and the array of links to a link tracking server via the data network, wherein the link tracking request corresponds to the selected first link; indicating an exit link in the link tracking request if the domain name of the received tracking enabled Web page and the domain name of the selected first link are not the same; and sending a Web page content request to a content provider server, wherein the Web page content request corresponds to the selected first link.