Patent ID: 7246081
Filing Date: 2007-07-17
Classification: G06Q

Abstract:
1. A method of assessing consumer reaction to a marketing stimulus, comprising: (a) exposing a sample population comprised of a plurality of members to a marketing stimulus for a period of time; (b) interviewing members of the sample population immediately after exposure of the members to the marketing stimulus; (c) videotaping any facial expressions and associated verbal comments of individual members of the sample population during the exposure period and interview; (d) reviewing the videotaped facial expressions and associated verbal comments of individual members of the sample population for purposes of detecting the occurrence of action units from the videotaped facial expressions; (e) coding a single action unit or combination of action units to a coded unit; (f) translating the coded unit to a scored unit; (g) tallying the scored unit by scoring unit category; (h) repeating steps (d) through (g) throughout the exposure period; (i) repeating steps (d) through (g) for a plurality of the members of the sample population; and (j) accomplishing at least one of: