Patent ID: 8099318
Filing Date: 2012-01-17
Classification: G06Q

Abstract:
1. A computer-based mobile marketing platform, the platform comprising: a computer having a memory, the computer configured to execute a plurality of modules and store data used by the plurality of modules in the memory, wherein the plurality of modules comprises a planning module, an execution module, and a control module, wherein the memory includes a set of subroutines that exchange messages using a plurality of different mobile communication channels between the computer and mobile devices, the execution module and the control module configured to execute and monitor a plurality of advertising campaigns simultaneously; an interactive wizard comprising a graphical user interface having input fields suitable for creating and configuring an advertising campaign targeted to a target group of mobile device users, wherein the advertising campaign comprises a plurality of activities, each activity having a measurable performance metric, wherein at least one of the plurality of activities is a hotspot activity; the planning module comprising: the execution module comprising: the control module comprising: