Patent ID: 8291465
Filing Date: 2012-10-16
Classification: H04N

Abstract:
1. An active television apparatus to extract on-demand television advertisement contact information by a television viewer comprising: (a) a television receiver in said active television apparatus for receiving a television advertisement picture signal having a television advertisement data signal embedded therein, wherein said television advertisement data signal representing a page of teletext data in said television advertisement picture signal, wherein said television advertisement picture signal displayed on said active television apparatus, (b) a data acquisition circuit for acquiring said page of teletext data in said television advertisement picture signal, wherein said page of teletext data in said television advertisement picture signal comprising a teletext advertisement contact data block and other teletext data block, said teletext advertisement contact data block comprising a plurality of data, said plurality of data including contact information to contact a representative of said television advertisement picture signal by said television viewer, wherein said teletext advertisement contact data block embedded in said television advertisement picture signal occurring at an advertisement teletext block insertion time, said advertisement teletext block insertion time occurring in non real-time to said television advertisement picture signal transmission to said active television apparatus, wherein said teletext advertisement contact data block available for acquisition by said data acquisition circuit during display of said television advertisement picture signal on said active television apparatus, (c) a first memory in said active television apparatus for storing simultaneously a plurality of said teletext advertisement contact data block, (d) a second memory in said active television apparatus for storing simultaneously a plurality of said other teletext data block, (e) a first display in said active television apparatus for generating images representative of selected portions by said television viewer of said teletext advertisement contact data block, (f) a first block selection means for selecting by said television viewer said teletext advertisement contact data block for display by said television viewer on said first display in said active television apparatus, (g) a first wireless transceiver circuit in said active television apparatus for (1) transmitting said teletext advertisement contact data block to a remote control device upon receiving a request signal from said remote control device for said first block selection of said television advertisement picture signal, and for (2) receiving a set of teletext advertisement contact data block navigation instructions into said active television apparatus, said teletext advertisement contact data block navigation instructions to navigate by said television viewer, a plurality of said teletext advertisement contact data block stored simultaneously in said first memory in said active television apparatus, (h) a second block selection means for selecting by said television viewer said teletext advertisement contact data block for display by said television viewer on a second display on said remote control device, (i) a third block selection means for selecting by said television viewer said teletext advertisement contact data block for transmission to said remote control device, from said first memory, and (j) a microcontroller in said active television apparatus coupled to said first memory, said second memory, said first display, said first block selection means, said second block selection means, said third block selection means, and said first wireless transmitter circuit, and wherein said microcontroller in said active television apparatus being (1) configured to cause delivery of a set of television control signals to said first wireless transmitter circuit upon receiving a set of signals from said remote control device via said first wireless transmitter circuit and (2) to select said teletext advertisement contact data block, stored in said first memory in said active television apparatus, to be displayed by said television viewer on said first display in said active television apparatus in response to a request signal received from said remote control device.