Patent ID: 7828205
Filing Date: 2010-11-09
Classification: G06Q,G16H

Abstract:
1. A method performed in connection with promoting a credit card program by a person or organization in possession of private health information related to a plurality of consumers, the credit card program having at least one credit card having an account with an interest rate that applies to balances carried on the account, the method comprising: determining that at least one term of the credit card program relates to health care, the term comprising incentives for use of the credit card program in connection with products or services related to health care, the incentives selected from the group consisting of: (a) a reward program having a reward unit discount that applies for redeeming rewards for the products or services related to health care, (b) a reduction in the interest rate when the credit card is used to pay for the products or services related to health care, (c) a discount that applies when the credit card is used to pay for the products or services related to health care, and (d) a reward program that awards reward units in connection with consumer purchases and having a provision that increases the number of reward units awarded in connection with the purchase of products or services related to health care; using the private health information to identify and select a group of the consumers as suitable to receive promotional information related to the credit card program; and transmitting the promotional information to consumers of the select group.