Patent ID: 7996874
Filing Date: 2011-08-09
Classification: G06Q,H04N

Abstract:
1. A computer-implemented method for managing information used to control serving of a set of one or more advertisements, the information including a time period over which the set of one or more ads may be served, wherein said time period is specified by an accepted start time input and an accepted stop time input, the computer-implemented method comprising: a) accepting, by a computer system including at least one computer, a selection input for identifying at least a portion of the information; b) accepting, by the computer system, a pause input, the pause input being different from the accepted start time and stop time inputs; c) setting, by the computer system and responsive to the accepted pause input, a pause indicator for the one or more advertisements associated with the portion of the information identified by the selection input; d) updating, by the computer system, the information based on the accepted selection input and the accepted pause input; e) storing, by the computer system, the updated information; f) pausing, by the computer system, within said time period, the serving of the one or more ads associated with the set pause indicator such that the one or more ads paused will not be served within the time period specified by the accepted start time and stop time inputs, and wherein the pausing of the serving of one or more ads associated with the set pause indicator is independent of whether or not the one or more ads may otherwise be served by an ad system within the time period specified by the accepted start time and stop time inputs; g) determining, by the computer system, the existence of a restart event; and h) restarting, by the computer system, within said time period, the serving of one or more ads in response to the restart event, such that the one or more ads restarted will be eligible to be served within the time period specified by the accepted start time and stop time inputs.