Patent ID: 8935175
Filing Date: 2015-01-13
Classification: G06F,G06Q,H04L

Abstract:
1. A method for detecting click fraud comprising: tracking at least a portion of a path of movement of a cursor on a web page prior to a click by a controller of the cursor on an advertisement on the web page, the tracking being performed by client code on a client device displaying the web page; determining that the path of the movement of the cursor comprises a set of vectors; detecting a possible click fraud attempt based on a level of variability of at least a slope between vectors of at least a subset of the set of vectors representing at least the portion of the path of movement of the cursor; receiving the click on the advertisement on the web page; and denying the click on the advertisement in response to the level of variability of at least the slope between vectors of at least the subset of the set of vectors being indicative of the possible click fraud attempt.