Patent ID: 8935722
Filing Date: 2015-01-13
Classification: H04N

Abstract:
1. A method, comprising: determining content, received by a device, is objectionable; blocking, by the device, the content from presentation; retrieving, by the device, preferred tags associated with a profile; retrieving, by the device, an alternative tag associated with alternative content; comparing, by the device, the preferred tags to the alternative tag; setting, by the device, an initial value of a score to zero; incrementing, by the device, the score in response to one of the preferred tags matching the alternative tag; comparing, by the device, the score to a threshold value; determining, by the device, that the profile contains no more of the preferred tags to compare to the alternative tag and that the score is less than the threshold value; retrieving, by the device, another alternate tag associated with another alternative content and comparing the another alternate tag to the preferred tags; resuming, by the device, incrementing the score in response to the another alternative tag matching any of the preferred tags; comparing, by the device, the score to the threshold value; and processing, by the device, the another alternative content for display in substitution of the content.