Patent ID: 8676900
Filing Date: 2014-03-18
Classification: G06Q,H04L

Abstract:
1. A method of managing insertion of media advertisements in media content over a network, comprising: receiving a request for advertisement updates for insertion in media content subscribed to by a user device; receiving information identifying at least one media advertisement to insert in the subscribed to media content on the user device, wherein the advertisement is associated with an advertisement campaign including a plurality of advertisements, the information received from a server that performs a process matching media advertisements to media content; generating metadata in response to the request, the metadata indicating an advertisement placement rule to designate insertion location of the at least one media advertisement in the subscribed to media content, wherein the advertisement placement rule: sending in response to the request the at least one media advertisement over the network to the device; and sending the metadata over the network to the device so that the advertisement updates may be inserted into one of the subscribed to media content files in accordance with the sequence designated by the advertisement placement rule when the media content file is played under the specified condition, and wherein at least one media advertisement is inserted into the one or more subscribed to media content files prior to delivery of the media content files to the user device.