Patent ID: 6535132
Filing Date: 2003-03-18
Classification: G06Q,G09F,H04L,H04N,H04W,Y10S

Abstract:
A method of targeted content display, comprising the steps of:(a) detecting the presence of persons passing through a presence zone on the basis of transmissions made from mobile communication devices carried by such persons; (b) using information in said transmissions to ascertain interest indicators associated with the detected persons; (c) selecting content for display having regard to interest indicators found in step (b); and (d) displaying the selected content on a display; performing steps (a) to (d) on an on-going basis with the displayed content being updated from time to time, the selection of content for display at each update being based on the interest indicators of the most recently detected persons without restriction to there only being a single such person whereby when multiple persons have been recently detected, content selection is based on the interest indicators of more than one person.