Patent ID: 8235725
Filing Date: 2012-08-07
Classification: G06Q

Abstract:
1. A method of assessing reaction to a stimulus, comprising: (a) receiving a visual recording stored on a computer-readable medium of facial expressions of a human subject as the subject is exposed to a business stimulus or interview so as to generate a chronological sequence of recorded facial images; (b) accessing the computer-readable medium for automatically tracking expressional repositioning of each of a plurality of individual facial features by conducting a computerized comparison of the facial position of each facial feature through sequential facial images; (c) automatically analyzing the tracked expressional repositionings to identify regions on the subject's face where expressional repositioning is evident, and for each of one or more of the regions, determining one or more emotions exhibited by the subject based on the expressional repositionings in that region; (d) translating the emotions into one or more weighted values indicating at least one of the appeal of the stimulus to the subject and the impact the stimulus had on the subject.