Patent ID: 9143555
Filing Date: 2015-09-22
Classification: G06F,G06Q,H04L

Abstract:
1. A method for managing assets for a content item to be displayed on at least one client computing device having a display, the method implemented by a server computing device that is communicatively coupled to the at least one client computing device, the method comprising: generating a content item comprising a plurality of assets and instructions for controlling at least one of a loading priority of each of the assets, a placement of each of the assets in the content item, and a selection of a subset of the assets for display with the content item; transmitting the content item to the at least one client computing device; receiving an indication from the at least one client computing device of an interaction with the content item; and modifying the instructions to change at least one of the loading priority of each of the assets, the placement of each of the assets in the content item, and the selection of the subset of the assets for display with the content item, based at least in part on the indication.