Patent ID: 6128651
Filing Date: 2000-10-03
Classification: G06Q

Abstract:
A non-scrolling ad display from a website for causing a browser hitting the website to undertake centrally controlled and recorded ad display for guaranteed minimum timed intervals comprising the steps of:providing a website at a webserver for transmitting at least one page with a non-scrolling ad frame to a browser;providing ad content for the non-scrolling ad frame, each ad content having ad identity and an individual timer for timing out commencing with display at the browser and an Internet address for fetching by the browser;providing a central controller interrogating for browser identity and maintaining records associated with the browser identity indicating ad identity displayed, and timer timeout;placing the ad content in the non-scrolling ad frame of the browser to display the ad content and start the individual timer;timing out the individual timer of the ad content at the non-scrolling frame at the browser;reporting from the browser to the central controller the timer timeout of the ad content; and,retaining in the central controller a record of the browser identity, the ad identity, and the timer timeout of the ad content at the browser.