Patent ID: 8843989
Filing Date: 2014-09-23
Classification: H04N

Abstract:
1. A method of providing interactive television content, the method comprising: sending a type of interactive content as processor executable instructions associated with television content to a user device to be stored at the user device as stored processor executable instructions, wherein the type of interactive content is selected based on historical information associated with the user device and based on sponsorship settings associated with an advertiser, wherein the historical information includes a programming requests previously received from the user device; after the processor executable instructions associated with the television content are sent, sending the television content to the user device; after the processor executable instructions associated with the television content are sent, sending a first interactive program trigger adapted to cause the user device to initiate execution of the stored processor executable instructions to provide a first interactive display related to the television content at a display device, wherein the interactive display includes a plurality of user selectable elements; in response to receiving data related to a user selection of a particular user selectable element, sending data to the user device indicating selections received from a plurality of other user devices with respect to the plurality of user selectable elements.