Patent ID: 9160802
Filing Date: 2015-10-13
Classification: G06Q,H04L,H04W

Abstract:
1. A system having a communication interface communicatively coupling the system to a network, at least one processor, and memory storing software executable by the at least one processor, whereby the system is operative to: for each content provider of a plurality of content providers: receive a request from a requestor; determine a location of the requestor; for each content provider of the plurality of content providers, based on the location of the requestor, identify one or more of the geographic shapes in which the requestor is located from the plurality of geographic shapes defined by the content provider; select a content provider for which to deliver one or more content items to the requestor from the plurality of content providers; select one or more content items from a plurality of content items of the selected content provider based on a comparison of importance levels for the geographic shapes when the requestor is located within two or more geographic shapes, wherein to select the one more content items, the system is operative to: effect delivery of the one or more content items to the requestor.