Patent ID: 9159067
Filing Date: 2015-10-13
Classification: G06Q

Abstract:
1. A computer implemented method of providing information via a computer network, comprising: receiving, by a data processing system and from a content publisher computing device via a computer network communication, a request for subject matter to display with a web page; identifying, by one or more processors of the data processing system, the web page as being ineligible for ad placement based on content of the web page; determining, by one or more processors of the data processing system, a keyword based at least in part on the content of the web page identified as ineligible for ad placement; identifying, by one or more processors of the data processing system, an advertisement based on the keyword; formatting the keyword for display with the web page identified as ineligible for ad placement as a link to a second web page; providing the link for display in an ad slot of the web page identified as ineligible for ad placement; receiving, via the computer network, a request to access the second web page based on an activation of the link; and providing, responsive to the request and via the computer network, the advertisement for display with the second web page.