Patent ID: 8086511
Filing Date: 2011-12-27
Classification: G06Q

Abstract:
1. A method comprising: displaying, by a computer-based system configured to present a competitive comparison of recommended financial transaction accounts, to a consumer, a first psychographic characteristic question in order to determine a psychographic characteristic of the consumer; storing, by the computer-based system, a first response to the first psychographic characteristic question indicating the psychographic characteristic of the consumer; developing, by the computer-based system, a psychographic profile of the consumer based on the responses to the psychographic characteristic question, wherein the psychographic profile comprises at least one of customer interest information, customer habit information and customer taste information; selecting, by the computer-based system, based on the psychographic profile, a customized second question from a plurality of second questions relating to a first plurality of features and a second plurality of features, wherein the first plurality of features are associated with a first plurality of respective financial transaction accounts and the second plurality of features are associated with a second plurality of respective financial transaction accounts; displaying, by the computer-based system to the consumer, the second question; storing, by the computer-based system a second response to the second question indicating a feature of interest to the consumer; matching by the computer-based system, the indicated feature of interest to at least one of the first plurality of features and at least one of the second plurality of features; identifying, by the computer-based system, based on the matching, a particular recommended financial transaction account customized based on the second response to the second question indicating the feature of interest to the consumer of the first plurality of financial transaction accounts and a particular comparable financial transaction account customized based on the second response to the second question indicating the feature of interest to the consumer of the second plurality of financial transaction accounts; and displaying, by the computer-based system, to the consumer information describing the particularly identified recommended financial transaction account, information describing the particularly identified comparable financial transaction account, and a specific comparison and contrast between the particularly identified recommended financial transaction account and the particularly identified comparable financial transaction account simultaneously.