Patent ID: 9031857
Filing Date: 2015-05-12
Classification: G06Q

Abstract:
1. A computer implemented method for generating customized marketing messages for a customer using biometric data, the computer implemented method comprising: receiving, by a processor, data from a set of biometric devices associated with a retail facility to form the biometric data, wherein the biometric data is associated with a customer; processing, by the processor, the biometric data to form dynamic data; analyzing, by the processor, the dynamic data using a data model to identify personalized marketing message criteria for the customer; generating, by the processor, a customized marketing message for the customer using the personalized marketing message criteria; detecting a change in a biometric reading associated with the customer that exceeds a threshold change; and responsive to a determination that the customer was viewing an item or a marketing message when the change in the biometric reading occurred, associating the change in the biometric reading with the item or the marketing message to form the biometric data.