Patent ID: 8934758
Filing Date: 2015-01-13
Classification: H04N

Abstract:
1. A method of presenting recorded content, the method comprising: receiving an audio/video stream using a communication interface of a digital video recorder, the audio/video stream including at least one segment of a program, having a beginning temporal location and an ending temporal location and at least one first advertisement temporally adjacent to the beginning temporal location or the ending temporal location of the segment; recording the audio/video stream onto a storage medium associated with the digital video recorder; periodically receiving supplemental advertisements from a television distribution system, the received supplemental advertisements intended for presentation with recorded audio/video streams; the digital video recorder storing received supplemental advertisements related to content of the recorded audio/video stream, and discarding received supplemental advertisements associated with content not recorded by the digital video recorder; receiving a request to playback the audio/video stream; identifying an intermediate temporal location in the audio/video stream, associated with the segment of the program, for insertion of a second advertisement, the intermediate temporal location positioned in the audio/video stream between the beginning temporal location and the ending temporal location; receiving the second advertisement, the second advertisement selected based at least on an examination of email content contained in user email sent by a user of the digital video recorder via at least one non-television electronic communication from at least one electronic device that is external to the digital video recorder, wherein content of the selected second advertisement is determined by the examined email content; outputting the segment of the program, between the beginning temporal location and the intermediate temporal location, for presentation by a presentation device, responsive to the request; outputting the second advertisement, following the intermediate temporal location, for presentation by the presentation device; and outputting the segment of the program, between the intermediate temporal location and the ending temporal location, for presentation by the presentation device.