Patent ID: 9183172
Filing Date: 2015-11-10
Classification: G06F,G06Q,H04N

Abstract:
1. A method comprising: under control of one or more processors configured with executable instructions, displaying, on a user device for viewing by a user, a first electronic book comprising electronic or digital representations of a first textual work or a second electronic book comprising electronic or digital representations of a second textual work; while displaying the first electronic book or the second electronic book, accepting from the user a social media post having a generic reserved keyword, wherein the generic reserved keyword indicates that the social media post is intended for a creator of the first electronic book when the first electronic book is displayed and that the social media post is intended for a creator of the second electronic book when the second electronic book is displayed; identifying the creator of the first electronic book or the creator of the second electronic book in response to the generic reserved keyword in the social media post; determining a specific user identifier that is associated with the identified creator by a social media network; substituting the specific user identifier for the generic reserved keyword in the social media post; and posting the social media post to the social media network using the substituted specific user identifier.