Patent ID: 9204102
Filing Date: 2015-12-01
Classification: G06Q,G11B,H04L,H04N

Abstract:
1. A method comprising: (a) receiving, by a server computer, a request from a client device operated by a user to playback a video media; (b) identifying, by the server computer, an ad insertion rule associated with the video media, the ad insertion rule (1) based on user information associated with the user, that comprises information obtained from a user profile and comprises a behavior history of the user and topic of the video media to be delivered, (2) specifying an insertion point during playback of the video media to display an ad, and (3) specifying a format for displaying the ad at the insertion point; (c) determining, by the server computer, a point during playback of the video media corresponding to the insertion point specified by the ad insertion rule; (d) specifying, via the ad insertion rule, a frequency for displaying the ad during playback of the video media based on a length of the video media; and (e) communicating, by the server computer, the ad to the client device for display at the determined point during playback of the video media using the format for the ad specified by the ad insertion rule.