Patent ID: 8527533
Filing Date: 2013-09-03
Classification: G06F,G06Q,Y10S

Abstract:
1. A method of operating a pay for placement web site, the method comprising: storing a plurality of search listings in a database, each search listing including information to be communicated to a searcher and having associated with it at least one bidded search term, a web site operator and a bid amount; at a server system, receiving data defining a bidded search term from a web site operator; storing in the database a search listing including the received data as a bidded search term for the web site operator; at the server system, using the received data defining the bidded search term, generating a list of additional related search terms; providing at least some members of the list of additional related search terms from the server system to the web site operator; at the server system, receiving additional data as an indication of additional bidded search terms selected by the web site operator from among the members of the list of additional related search terms; storing in the database one or more additional search listings including the received additional data as additional bidded search terms for the web site operator; receiving a search request including a search term from a searcher; returning to the searcher a set of matching search listings in the database including the additional bidded search terms which includes one or more search listings from the database having a bidded search term matching the search term, and ordering search listings of the matching search listings using bid amounts of the matching search listings so that matching search listings having relatively higher bid amounts are displayed to the searcher more prominently among the set of matching search listings.