Patent ID: 8462645
Filing Date: 2013-06-11
Classification: G06Q,H04H

Abstract:
1. A system comprising: means for receiving a selection of an actuator on a portable wireless device and storing an actuator identifier associated with the actuator; means for identifying an advertisement responsive to the selection where the advertisement is displayed on an electronic display screen, printed on a substrate, or broadcast via a radio or television station; the portable, wireless device including means for transmitting identifying information corresponding to the identified advertisement to a remote server, wherein the identifying information includes the actuator identifier and indicates an interaction request type associated with the actuator identifier; and means for receiving interactive services, responsive to the interaction request type wherein the interactive services are directed to the identified advertisement; and wherein the interactive services comprise at least one of: wireless device supplemental content associated with the identified advertisement or initiating an interactive telephone voice call including an offer to request more information about the advertisement in the form of paper mail, advertiser information text sent via text message, or advertiser information sent via email or telephone connection to a live operator.