Patent ID: 7523167
Filing Date: 2009-04-21
Classification: H04L

Abstract:
1. A method for generating dynamic mailings including: providing, in a storage device, a plurality of static content and a plurality of dynamic content to be included in a dynamically generated mailing; presenting a plurality of questions to a user at a website, wherein an answer to a first question is used to identify and present subsequent questions; receiving answers to the plurality of questions and storing the answers in a first user profile; accessing the first user profile including answers to a plurality of questions and a second user profile including previously tracked user click-throughs, wherein the second user profile is obtained by a third party, and wherein the first user profile and the second user profile are associated with the user; establishing filters for selecting at least one stored dynamic content; establishing a generic mailing template including a layout placement of at least one static content and at least one dynamic content; selecting dynamic content from the plurality of dynamic content using the filters and based on answers to the subsequent questions from the first user profile and the previously tracked user click-throughs from the second user profile to populate the generic mailing template; generating a dynamic electronic mailing to the user by populating the generic mailing template with the at least one dynamic content selected; and transmitting the dynamically generated electronic mailing.