Patent ID: 7707171
Filing Date: 2010-04-27
Classification: G06Q

Abstract:
1. A computer system for profiling comprising: a) a response item database comprising a set of non-text response items, each said non-text response item being different from another non-text response item; b) a web server; c) an interactive module for communication with a plurality of respondents via said web server to present at least one query to said plurality of respondents, each said query comprising a plurality of non-text response items selected from said non-text response item database for said plurality of respondents to select and for web server to collect answers of said query from said plurality of respondents; said answer comprising at least one preferred item selected by said plurality of respondents; d) an analysis module to perform a plurality of analysis methods on said answers; and e) a reporting module that allows an authorized viewer to select one of said plurality of analysis methods, instructs said analysis module to perform said selected analysis method, and displays the analysis result to said authorized viewer; said analysis result comprising at least one of said non-text response items and the transparency of each said non-text response item which is manually selected by said authorized view is changed to be lower than those non-text response items displayed by said reporting module is adjusted according to a ranking of said non-text response item in such a way that said transparency of each said non-text response item ranges from high to low when the ranking of said non-text response item ranges from low to high, such that lower ranking non-text response item displayed in high transparency and being less visible; whereby said computer system provides said authorized viewer compiled information on the emotional preferences of said plurality of respondents and the most likely choice of said plurality of respondents when exposed to the same or similar emotional response criteria.