Patent ID: 7296282
Filing Date: 2007-11-13
Classification: G06Q,H04N

Abstract:
1. A method of interactive advertising and promotion, the method comprising: providing a hand-held device comprising a receiver, the receiver disposed on the hand-held device for receiving auxiliary data from a display device; a plurality of sequenced LEDs for providing a visual indication of a promotional opportunity available to the user of the hand-held device; and a central processing unit operatively associated with the plurality of sequenced LEDs and disposed on the hand-held device; aiming the handheld device at an image display device; transmitting auxiliary data to the hand-held device from the display device, the auxiliary data being associated with the promotional opportunity of a sponsor; receiving the auxiliary data directly from video signals from the display device on the hand-held device; comparing the auxiliary data against prestored data on the hand-held device to determine whether a data match was identified; enabling a prestored promotional opportunity within read only memory of the handheld device; successively illuminating an LED of the plurality of sequenced LEDs when the data match was identified to provide the visual indication of the promotional opportunity available to the user of the hand-held device, wherein the promotional opportunity available at redemption is determined based on the illumination of the plurality of sequenced LEDs; and connecting the handheld device to a computer-compatible interface to utilize the promotional opportunity.