Patent ID: 7681140
Filing Date: 2010-03-16
Classification: G06Q

Abstract:
1. A computer program product for providing model-based customer engagement, the computer program product being tangibly embodied on a computer-readable storage medium and including executable code that, when executed, is configured to cause a data processing apparatus to provide a graphical user interface, the graphical user interface comprising: a first portion configured to display a plurality of selectable entity characteristic icons, to receive selections from a user of a first selected entity characteristic and of a second selected entity characteristic thereby, and to provide in response at least a first graphical representation and a second graphical representation thereof, respectively; a second portion configured to display a graphical entity model that includes a combination of the first graphical representation and the second graphical representation; and a third portion configured to display at least a first suggested product to the user, based on the graphical entity model.