Patent ID: 9152984
Filing Date: 2015-10-06
Classification: G06Q

Abstract:
1. A computer-implemented method for customizing advertisements for a user of an online game, the method comprising: receiving, from a client device of the user, data indicative of user interactions of the user within the online game; determining, based on the user interactions, one or more user characteristics of the user for a user profile of the user; selecting, by at least one processor, an advertisement based on the user profile; customizing, by the at least one processor, a color of at least a portion of content of the selected advertisement based on the user profile; identifying a first particular number of display instances of a previously selected advertisement; identifying that a final display instance of the previously selected advertisement resulted in a purchase request from the user profile; customizing, based on the first particular number of display instances of the previously selected advertisement and the purchase request resulting from the final display instance, a second particular number of display instances the customized content of the selected advertisement will be displayed to the user; and providing the customized content of the selected advertisement for display within the online game.