Patent ID: 8707380
Filing Date: 2014-04-22
Classification: H04N

Abstract:
1. A method for transmitting and receiving content and control communication with an entertainment display device, comprising in any operative order: providing a transceiver device in two way communication with and co-located with the entertainment display device; where the entertainment display device receives content originating at a plurality of content providers from an external content aggregator via a first content delivery channel, and where the entertainment display device is in communication with a service provider using a service provider back channel that is controlled by the service provider; the transceiver device being adapted to establish a wireless bi-directional back channel with the external content aggregator, where the wireless bi-directional back channel is separate from the first content delivery channel and is separate from the service provider back channel; where the wireless bi-directional back channel is carried over a narrowband personal communication service (N-PCS); using said wireless bi-directional back channel to establish a direct communication connection between said transceiver device and said external content aggregator, where the external content aggregator accumulates content and command data from a plurality of sources, and processes the received content and command data; the transceiver device receiving entertainment content and control communication directly from said external content aggregator via the wireless bi-directional back channel, such entertainment content and control communication being supplemental to content from the content aggregator received via the first content delivery channel; the transceiver device presenting said received entertainment content on the display of said entertainment display device; the transceiver device collecting response data and content request data sent from a user in response to the entertainment content displayed on the entertainment display device; the transceiver device transmitting the response data and content request data directly to the external content aggregator using said wireless bi-directional back channel; and where the wireless bi-directional back channel comprises a communication and control channel to perform bi-direction data transfer directly between the transceiver device and the external content aggregator operating independently of the service provider back channel.