Patent ID: 8200535
Filing Date: 2012-06-12
Classification: G06Q

Abstract:
1. A method for promoting the selection of an item by a predetermined type of consumer based upon consumer lifestyle and consumer market data, said method comprising the steps of: storing the consumer lifestyle and the consumer market data in a database; storing a selection of messaging, brands, packaging, or merchandising associated with the item in the database; determining one or more representative activities of said predetermined type of consumer based upon the consumer lifestyle data via a processor in communication with the database; determining one or more representative uses of said item by said predetermined type of consumer during said one or more representative activities based upon the consumer market data via the processor in communication with the database; determining an association between said one or more representative uses of said item by said predetermined type of consumer during said one or more representative activities and the selection of messaging, brands, packaging, or merchandising via the processor in communication with the database; storing the association in the database; and providing access to the database and the association.