Patent ID: 9189805
Filing Date: 2015-11-17
Classification: G06Q,H04N

Abstract:
1. A method for automatically pausing advertisements based on user attention, the method comprising: running, on an electronic device, a first application; playing a digital video on a display device associated with the electronic device, in response to receiving, through the first application, a first user input to initiate the playing of the digital video; playing an advertisement on the display device while the digital video is playing or paused, the playing of the digital video and the advertisement occurring in a first browser tab in a foreground part of a web browser; pausing the advertisement automatically, in response to receiving a second user input through a second application during the playing of the advertisement, the second user input being preselected to cause the pausing of the advertisement; capturing a picture of the paused advertisement; controlling displaying, by the display device, the first browser tab in a background part of the web browser and a second browser tab in the foreground part of the web browser; controlling displaying, by the display device, the picture of the paused advertisement on the second browser tab; and resuming the playing of the advertisement in response to receiving, through the first application, a third user input, the third user input being preselected to cause the resuming of the playing of the advertisement.