Patent ID: 8442854
Filing Date: 2013-05-14
Classification: G06Q

Abstract:
1. A method for evaluating a first consumer, the method comprising the steps of: (a) providing a computer database which contains first information about plural consumers and second information about predetermined products, wherein the plural consumers include the first consumer, and wherein each of the plural consumers is associated with a current product mix comprising certain ones of the predetermined products independent of an association of another consumer with the predetermined products; (b) for a time variable product in the current product mix for a one of the plural consumers: (c) repeating step (b) for each one of the plural consumers; (d) for a finite duration product in the current product mix for a one of the plural consumers: (e) repeating step (d) for each one of the plural consumers; (f) individually for each of the plural consumers, determining an aggregate third RLTV estimate from that consumer's aggregate first RLTV estimate and from that consumer's aggregate second RLTV estimate; (g) calculating, using a processor, the likelihood of a one of the plural consumers to acquire one or more of the predetermined products not in the current product mix for said one consumer; (h) for a preselected product not in the current product mix of a one of the plural consumers: (i) repeating steps (g) and (h) for each one of the plural consumers; (j) analyzing a distribution of the aggregate third RLTV estimates for the plural consumers; (k) analyzing a distribution of the aggregate PLTV estimates for the plural consumers; and (l) evaluating the first consumer as a function of the distribution of the third aggregate RLTV estimates and as a function of the distribution of the aggregate PLTV estimates.