Patent ID: 7533130
Filing Date: 2009-05-12
Classification: G06F,G06Q,Y10S

Abstract:
1. A method of reporting on user behavior relative to particular web pages, the user behavior represented by historical raw transaction data for the users with respect to the web pages, the method comprising: processing a collection of the historical raw transaction data, the collection of historical raw transaction data including a plurality of records, each record including data for at least some of a plurality of keys, the keys generally corresponding to types of reports that may be requested, the processing including aggregating the historical raw transaction data according to at least some of the keys, without regard for particular report queries, and storing the aggregated historical raw transaction data, receiving a report query indicating at least one key value that is in addition to any of the combinations of key values according to which the historical raw transaction data was aggregated, and processing the aggregated historical raw transaction data based thereon to further aggregate the aggregated historical raw data; and causing a report to be generated based on the result of further aggregating the aggregated historical raw transaction data.