Patent ID: 8645206
Filing Date: 2014-02-04
Classification: G06Q

Abstract:
1. A computer program product for allocating fees corresponding to electronic marketing campaigns, the computer program product comprising a non-transitory computer-readable medium having instructions thereon, when executed by a computer, causes the computer to perform operations comprising: code programmed to receive a bid from an advertiser associated with an advertiser device, said bid being for placement of an advertisement for a pre-determined interval, said interval being one of an amount of time, a number of clicks attributable to said advertisement, a number of impressions of said advertisement, or a number of sales attributable to said advertisement; code programmed to receive a request and publish content for access over a data communication network in response to the request such that the content is accessible to one or more access devices, the content including the advertisement; code programmed to detect at least one selection of the advertisement by at least one of said one or more access devices; code programmed to initiate, over the data communication network, at least one session between the one or more access devices and the advertiser device in response to the at least one selection; code programmed to generate and transmit at least one unique session identifier to the advertiser device; and code programmed to receive voluntary feedback from the advertiser device; and code programmed to allocate at least a portion of said bid based on said received voluntary feedback using said unique session identifier; code programmed to identify, via said unique session identifier, a publishing source of said advertisement to said computer program product while masking an identity of said publishing source to said advertiser; an amount of said bid being independent of said voluntary feedback.