Patent ID: 7752072
Filing Date: 2010-07-06
Classification: G06Q

Abstract:
1. An Internet advertising system comprising: a bid receiving device for sending a multi-level representation of at least a portion of a hierarchy of content nodes to a plurality of advertiser user systems to facilitate user selection of one or more of the nodes for an advertisement listing, the hierarchy of content nodes providing a categorization of information and each content node being associated with one or more web pages, and receiving a first bid amount and a second bid amount associated with an advertisement listing that includes a title and a target location, the first bid amount for a first content node and the second bid amount for a second content node within the hierarchy of content nodes; computer memory for storing the first bid and the second bid for the advertisement listing; and advertisement server means for serving an electronic advertisement based on the advertisement listing for placement on a web page of the first content node based on the first bid amount.