Patent ID: 8346609
Filing Date: 2013-01-01
Classification: G06Q

Abstract:
1. A method of processing data for displaying a web page on a terminal, the method comprising: accessing, at a terminal, a server of a web page; receiving, from the server, data for displaying the web page comprising a plurality of advertisements arranged thereon, each of the plurality of advertisements advertising for a product or service; determining, at the terminal and prior to display of the web page on the terminal, whether any two of the plurality of advertisements, referred to as a first one and a second one of the plurality of advertisements, advertise for the same product or service; and subsequent to determining that the first and second advertisements advertise for the same product or service, displaying the web page on the terminal without displaying at least one of the first and second advertisements as originally included in the data for displaying the web page, wherein the web page displayed subsequent to determining comprises a third advertisement which replaces at least one of the first and second advertisements.