Patent ID: 8190474
Filing Date: 2012-05-29
Classification: G06Q

Abstract:
1. A computer-implemented method for compensating a publisher for engagement by a user with an advertisement associated with an advertiser and displayed on a computer, comprising the steps of: determining whether the user has performed an action with the computer that indicates the user has interacted with the advertisement, the advertisement including an engagement warning displayed on the computer in response to the action, wherein the engagement warning informs the user that a further interaction with the advertisement will cause an additional advertisement asset to be displayed on the computer, wherein the additional advertisement asset is displayed after an expiration of the engagement warning; measuring a degree of engagement based on the action, wherein the degree of engagement includes at least displaying the additional advertisement asset after the expiration of the engagement warning, and closing the engagement warning if the user stops interacting with the advertisement before expiration of the engagement warning; and compensating the publisher based on the degree of engagement.