Patent ID: 8666835
Filing Date: 2014-03-04
Classification: G06F,G06Q,H04L

Abstract:
1. A system for providing customized web pages, comprising: a first server adapted to provide web pages to a client associated with a user and being further adapted to receive input from the user when the user accesses features on the web pages; a software program adapted to (a) receive user input from the first server, (b) create a behavioral portrait of the user based on the user input, and (c) dynamically update the behavioral portrait as additional user input becomes available, thereby creating an updated behavioral portrait; and a second server adapted to alter the content of the web pages displayed by said first server based on the updated behavioral portrait; wherein the behavioral portrait is a psychological profile of the user as it pertains to the user's preferences, including the user's preferred decision-making approach, the user's motivation for making a purchase, and the manner in which the user prefers to have information presented to them, wherein the software program creates a behavioral portrait of the user, or dynamically updates an existing behavioral portrait of the user, based on the user's clickstream as the user navigates the web pages, and wherein the clickstream includes items selected from the group consisting of the pages a user navigates, the items the user clicks on, search terms entered by the user, check-out information, pages abandoned by the user, and the selection of “top 10” items by the user.