Patent ID: 7846004
Filing Date: 2010-12-07
Classification: A63F,A63H,G06Q,G06T,G07F,H04L

Abstract:
1. A method that provides a virtual presentation comprising: associating a toy with a registration code; receiving the registration code transmitted from a user computer over a communication network; using a computer system, validating the registration code entered on a website; subsequent to validating said registration code, and responsive to validating said registration code, providing a virtual replica of the toy on the website, and granting access to at least a subset of content on the website in connection with the virtual replica of the toy; and subsequent to validating said registration code, and responsive to validating said registration code, using the computer system for providing a virtual replica of the toy on the website, providing said at least a subset of content to a user computer which allows adopting and caring for the virtual replica of the toy presented in the virtual presentation, wherein adopting and caring for the virtual replica of the toy comprises maintaining a value assigned to at least one of a health and happiness of the virtual replica of the toy via at least one maintenance activity, wherein the value is tracked by the computer system and transmitted over the communication network to be displayed by the user computer to convey a status indication of the at least one of the health and happiness of the virtual replica of the toy, and where said at least one maintenance activity includes shopping for the virtual replica of the toy, wherein said at least one maintenance activity cannot be carried out without said validating said registration code.