Patent ID: 8086725
Filing Date: 2011-12-27
Classification: G06Q

Abstract:
1. A computer-implemented method for identifying to a user an advertising network system associated with an advertisement, the method comprising: receiving first electronic content configured for displaying a first page in a browser, the first electronic content including a document object model for the first page; identifying content in the document object model as corresponding to at least one advertisement on the first page, the first page further including page content; extracting information from the identified content to be used in identifying an advertising network system that the advertisement links to, wherein the advertising network system obtains the advertisement for distribution on behalf of an advertiser and distributes the advertisement; determining an identity of the advertising network system using the extracted information; generating second electronic content using the first electronic content and the determined identity of the advertising network system; configuring a second page for display from the second electronic content; and displaying the second page in the browser, the second page including the page content of the first page and the advertisement, wherein on the second page the advertisement is labeled with a label that is not displayed with the first page, the label including the determined identity of the advertising network system.