Patent ID: 7890380
Filing Date: 2011-02-15
Classification: G06Q

Abstract:
1. A method for implementing sales of products featured in a program, comprising: associating an object featured in the program with the program and a product, the product corresponding to the object in the program; receiving a request relating to the object featured in the program; presenting product information associated with the product corresponding to the object in response to the request relating to the object; and generating an order for the product in response to a request to purchase the product; wherein associating an object featured in the program with the program includes: creating a database of objects for products available for purchase; assigning product identifiers, within the database, that uniquely identify the products available for purchase that correspond to the objects; pausing the program and tracing an outline or features of an object associated with a product featured in the program to form an object item trace; submitting the object item trace to a purchasing application; analyzing the submitted object item trace by the purchasing application utilizing a feature recognition component; scanning the objects available for purchase in the database for an object that matches or is similar to the object item trace; and presenting the product information for the product corresponding to the object that matches or is similar to the object item trace.