Patent ID: 6587127
Filing Date: 2003-07-01
Classification: G06F,G06Q,G11B,H04H,H04L

Abstract:
A method of operation for a server that interacts with a plurality of client apparatuses to provide personalized content to each client apparatus, the method comprising the steps of:communicating a first media content and control data associated with the first media content from the server to a particular client apparatus of the plurality of client apparatuses, wherein the control data indicates at least one insertion point of the first media content; retrieving a user profile associated with the particular client apparatus; selecting a second media content based on the user profile; and communicating the second media content and a control signal associated with the second media content from the server to the particular client apparatus, wherein the control signal instructs the particular client apparatus to insert the second media content at the at least one insertion point of the first media content.