Patent ID: 7076442
Filing Date: 2006-07-11
Classification: G06Q

Abstract:
1. A market selection optimization method, the method comprising the computer implemented steps of: (a) assigning product offers to consumers such that each consumer is assigned at least one product offer from a combination of two product offers, wherein a first product offer is made to a first group of consumers and a second product offer is made to a second group of consumers resulting in an assignment pattern; (b) determining a difference in expected profitabilty associated with the assigned product offers for each consumer; (c) sorting the consumers according to the respective difference in expected profitabilities; and (d) reassigning the product offers to the sorted consumers in accordance with the assignment pattern, wherein steps (a) through (d) are executed for each possible two product offer combination, wherein previously reassigned product offers associated with the sorted consumers are overwritten by new product offer values for common product offers associated with a consumer as each subsequent two product combination is processed, a total value profit value is determined from the resulting new product offer values associated with the sorted consumers, wherein said previously reassigned product offers associated with the sorted consumers have a total profit value TPx and the new product offer values associated with the sorted consumers have a total profit value Tpy, and wherein a difference of the total profit value TPy and the total profit value TPx divided by the total profit value TPx results in a determination value, provided the determination value is greater than a specified value then the steps (a) through (d) are re-executed for each possible two product offer combination.