Patent ID: 8725858
Filing Date: 2014-05-13
Classification: G06Q

Abstract:
1. A computer-implemented method for selecting content for presentation to a user, the method comprising: determining, by a server, for each of a plurality of interaction types, a quantity of interactions with a content item shared by a user in a social network, the quantity of interactions being based on interactions with the content item by one or more other users in the social network; determining a content propagation likelihood for the user based on the quantities of interactions with the content item and weightings determined for the quantities of interactions, wherein the weightings are determined based on data received for the plurality of interaction types; selecting one or more content items for presentation from a group of candidate content items based on the determined content propagation likelihood of the user; and serving, via a computer network, the one or more selected content items to a computing device in a format suitable for presentation to the user on the computing device.