Patent ID: 8738448
Filing Date: 2014-05-27
Classification: G06Q

Abstract:
1. A method of identifying ad elements of web pages via a computer network, comprising: obtaining, by one or more processors of at least one data processing system, a script configured to identify an ad slot on a web page; executing the script to obtain advertisement parameters of the ad slot and to obtain web page parameters of the ad slot; generating, by at least one of the one or more processors, based on the advertisement parameters and the web page parameters, a unique identifier of the ad slot, wherein the unique identifier of the ad slot is associated with a URL identifier of the web page; evaluating at least one database to determine one of a presence of historical ad slot data and an absence of the historical ad slot data by searching for a historical unique ad slot identifier that matches the unique identifier of the ad slot, wherein the historical unique ad slot identifier is associated with the URL identifier of the web page; determining, by at least one of the one or more processors, an absence of a match between the unique identifier of the ad slot associated with the URL identifier of the web page and the historical unique ad slot identifier associated with the URL identifier of the web page; identifying, responsive to the absence of the match, a domain name of the web page associated with the URL identifier of the web page; associating the unique identifier of the ad slot with the domain name; associating the historical unique ad slot identifier with the domain name; detecting a match between the unique identifier of the ad slot associated with the domain name and the historical unique ad slot identifier associated with the domain name; selecting content based at least in part on the historical ad slot data; providing, via the computer network, the content for display in the ad slot of the web page.