Patent ID: 9135641
Filing Date: 2015-09-15
Classification: G06F,G06Q,H04L

Abstract:
1. A system for providing personalized content, comprising: a non-transitory memory device storing a plurality of instructions; and at least one processor that executes the plurality of instructions to perform the following operations: identifying a feature set of a short term profile of a user comprising a set of short term user interests identified during a network session; determining whether the feature set of the short term profile is different than a feature set of a long term profile of the user comprising a set of long term user interests; accessing, when the feature set of [he user's short term profile is different than a feature set of the user's long term profile, one or more third party long term profiles comprising sets of interests of one or more third parties that match the feature set of the short term profile of the user; identifying a plurality of recommended content items for the user based on the one or more third party tong term profiles; and providing at least one of the plurality of recommended content items for display on a user interface.