Patent ID: 8676628
Filing Date: 2014-03-18
Classification: G06Q

Abstract:
1. A computer-implemented method of generating a measure of effectiveness of a marketing element for a product belonging to a product category, the method comprising: generating, by a marketing element rating data generator of a computer system, marketing element rating data representing a measure of how well category products and/or category marketing elements measure against each of one or more consumer perceived benefits that consumers seek through purchase and/or consumption of the product, wherein the marketing element comprises a brand or packaging or advertising or promotions or events or innovation or concepts, or any combination thereof, wherein said one or more consumer perceived benefits comprise at least one unconscious benefit, the category products being products in the product category and the category marketing elements being marketing elements relating to products in the product category; and outputting said marketing element rating data to memory and/or a user interface, wherein generating said marketing element rating data comprises: for each of the one or more consumers: the method further comprising