Patent ID: 8838478
Filing Date: 2014-09-16
Classification: G06Q

Abstract:
1. A method, comprising: analyzing, using a processing unit, interactions between a plurality of device users; identifying, using the processing unit, selected device users, of the plurality of device users, as members of a virtual group based on the analyzing, identifying, using the processing unit, one or more attributes, characteristics, or actions, that a sub-set of the members of the virtual group have in common, that relate to one or more goods or services, for sale; targeting, using the processing unit, one or more advertisements, related to the one or more goods or services, for sale, to devices associated with other members of the virtual group that are not included in the sub-set of the members based on the one or more identified attributes, characteristics, or actions; and sending, using the processing unit, the targeted advertisements, related to the one or more goods or services, for sale, to devices associated with other members of the virtual group that are not included in the sub-set of the members based on the targeting.