Patent ID: 8306850
Filing Date: 2012-11-06
Classification: G06Q

Abstract:
1. A method for directing an interaction with at least a first consumer, the method comprising the steps of: (a) providing a computer database comprising first information about plural consumers and second information about predetermined products, wherein the plural consumers include the first consumer, and wherein each of the plural consumers is associated with a current product mix comprising certain ones of the predetermined products independent of an association of another consumer with the predetermined products; (b) individually for each one of the plural consumers: (c) analyzing a distribution of the aggregate third RLTV estimates for the plural consumers; (d) analyzing a distribution of the aggregate PLTV estimates for the plural consumers; (e) evaluating the first consumer as a function of the distribution of the third aggregate RLTV estimates and as a function of the distribution of the aggregate PLTV estimates; and (f) interacting with the first consumer based on said evaluation of the first consumer.