Patent ID: 8347211
Filing Date: 2013-01-01
Classification: G06Q

Abstract:
1. A non-transitory computer-readable medium embodying a program executable in a computing device, comprising: code that renders a network page in a viewport of a browser window, the network page filling the viewport of the browser window, the network page including a primary image of the item at a particular resolution and text that describes an item; code that renders an immersive multimedia view for the item in the viewport on top of the network page, the immersive multimedia view being configured to fill the viewport and entirely cover the network page, the immersive multimedia view excluding the primary image of the item at the particular resolution and the text that describes the item, the immersive multimedia view presenting a first one of a plurality of media objects associated with the item, the first one of the media objects being an image, the immersive multimedia view including a menu for selecting one of the media objects for presentation and a set of image controls, the menu configured to render indicia corresponding to a selectable subset of the media objects, the set of image controls including at least one component for image panning and at least one component for image zooming, wherein the immersive multimedia view is initially configured as a pop-over window; and code that updates the immersive multimedia view to present a second one of the media objects having a different content form in response to a selection of the second one of the media objects in the menu, the set of image controls being replaced in the immersive multimedia view with a set of media controls associated with the different content form.