Patent ID: 8213426
Filing Date: 2012-07-03
Classification: H04L

Abstract:
1. A method for multicasting targeted advertising data to end user devices, the method comprising: tracking at a universal resource indicator server, universal resource indicators comprising domain name world wide web addresses for web sites visited by the end user devices; parsing each of the universal resource indicators domain name world wide web addresses visited by the end user devices into one of a noun, an adjective and a verb; weighting the parsed one noun, adjective and verb; generating a key word from the weighted parsed one noun, adjective and verb; selecting the targeted advertising data based on the key word generated; and multicasting the targeted advertising data selected to the subgroup of the end user devices from a regional internet protocol television server; wherein the universal resource indicators domain name world wide web addresses each comprise at least one of a noun, verb and adjective, the method further comprising: interrogating a web site associated with at least one of the universal resource indicators domain name world wide web addresses to retrieve and store web data from the web site selected from image, video, audio and text; correlating the web data with the key word; and placing the end user devices in an advertising category based on the correlating; and the selecting further comprising: comparing the web data and the advertising data to user profile data for each of the end user devices, wherein the user profile data comprises data indicating the advertising category, wherein the advertising data is selected from a group consisting of the image, text, audio and video data.