Patent ID: 7761330
Filing Date: 2010-07-20
Classification: G06Q,H04L,H04N

Abstract:
1. An apparatus comprising: first receiving means for receiving from a personal computer via internet, user content data transmitted therefrom, and predetermined information transmitted separately from the user content data, including at least category information defining a genre of the user content data, the category information defining the genre of the user content data being received in response to a selection of a genre setup button on a graphical user interface displayed at the personal computer; second receiving means for receiving a request from one or more client locations for selected content data, the request including information specifying content data to be transmitted; managing means for referring to on-demand schedule control information based on the information specifying content data to be transmitted and retrieving the selected content data; transmission means for transmitting, via a network, the selected content data to one or more client locations along with a commercial selected in accordance with the on-demand schedule control information; and means for changing the information defining genre of the user content data transmitted by the personal computer to a different genre after receiving the predetermined information, said change to the information defining genre being implemented in response to another selection of the genre setup button on the graphical user interface displayed at the personal computer.