Patent ID: 6519885
Filing Date: 2003-02-18
Classification: A47F,G09F

Abstract:
A marketing display device, comprising:a support for supporting merchandise thereon and displaying that merchandise for sale to customers as such customers pass said support, said support including a merchandising label supporting surface disposed to support a merchandising label related to such merchandise in position for convenient viewing by such customers, a label carrier member which includes a carrier layer, an adhesive layer bonded to one side of said carrier layer, said adhesive layer adhesively affixing said label carrier member to said label supporting surface of said support with the opposite side of said carrier layer disposed outwardly relative to said support, said adhesive layer being bonded to said one side of said carrier layer more strongly than to said label supporting surface of said support, an outwardly exposed release layer bonded to said opposite side of said carrier layer and which provides a release value for adhesive coated labels that is less than the release value of said opposite side of said carrier layer and will adherently receive and retain an adhesively coated merchandising label related to such merchandise in overlying relation to said release layer and readily release such a label, and at least one such adherently coated merchandising label adhered to said exposed release layer, whereby such merchandising labels applied to said release layer are exposed outwardly relative to said support and are readily removable and replaceable by merchandising personnel, and said carrier layer having a tensile strength and a tear strength that exceed the release value of the bond between said adhesive layer and said label supporting surface, whereby said carrier member may be peeled from said label supporting surface intact with said adhesive layer remaining adhered to said carrier layer and thereby being substantially completely removable from said label supporting surface with said carrier layer upon such peeling removal of said carrier member.