Patent ID: 7913901
Filing Date: 2011-03-29
Classification: G06Q

Abstract:
1. A method of analyzing and updating a database or lead management device to determine and communicate unused spending power for account holders, comprising: (a) generating a first data set based on data stored in the database representing industries of the account holders, wherein the first set of data comprises transaction data associated with a transaction account; (b) generating a second data set representing an average amount charged to a transaction account by the account holders in each respective one of the industries based on the first data set, wherein the average is derived from no more than about 80% of the first data set; (c) comparing the average amount charged from step (b) to an amount charged by each individual one of the account holders to a transaction account associated with each individual one of the account holders in a respective one of the industries to determine additional spend capacity or additional spend opportunity for account holders; (d) transmitting a result of the comparison to the account holders comprising at least one of identifying additional reward program opportunities to the account holders and identifying industry preferred vendors derived from the first data set; (e) receiving data from the account holders based on the comparison result; and (f) storing the data in the database or the lead management device.