Patent ID: 8171664
Filing Date: 2012-05-08
Classification: G09F,Y10S

Abstract:
1. Display assembly comprising: an L-shaped spine including a flat rectangular horizontal leg and attached to an end of or made integrally with the horizontal leg a flat rectangular vertical leg perpendicular to the horizontal leg, a respective L-shaped flange bordering a respective long edge of each leg to form, with the respective leg, a respective U-shaped channel; a flat T-shaped lower advertising substrate holder slidably engageable with the U-shaped channels of the horizontal leg, the lower holder including a rectangular stalk the edges of which are slidably received in the U-shaped channels of the horizontal leg and perpendicular to the stalk a rectangular substrate-holding cross-member, L-shaped flanges bordering long edges of the cross-member for forming, with the cross-member, U-shaped channels configured for slidably receiving a flat rectangular printed substrate, an interference fit being established between the lower holder and the horizontal leg such that the lower holder can be slid as far or as little relative to the horizontal leg as desired to account for point of sale (POS) constraints; a flat T-shaped upper advertising substrate holder including a rear member that can be slid into the U-shaped channels of the vertical leg of the spine in a user-desired one of multiple orientations, the upper holder including a rectangular stalk and perpendicular to the stalk a rectangular substrate-holding cross-member, L-shaped flanges bordering long edges of the cross-member for forming, with the cross-member, U-shaped channels that slidably receive a flat rectangular printed substrate, an interference fit being established between the upper holder and vertical leg such that the upper holder can be slid as far or as little relative to the vertical leg as desired to account for POS constraints, wherein the cross-member of the upper holder is orientable with its long edges parallel to the horizontal and then engageable with the vertical leg with its long edges parallel to the horizontal, the cross-member of the upper holder also being orientable with the long edges of the cross-member perpendicular to the horizontal on a user-selected side of the horizontal leg of the spine and then engageable with the vertical leg with its long edges perpendicular to the horizontal.