Patent ID: 8135833
Filing Date: 2012-03-13
Classification: G06Q

Abstract:
1. A method of estimating Internet traffic, the method comprising: taking a size and demographic composition of a target population; identifying a group of participants within the target population; determining demographic information for each member of the group of participants; receiving clickstream data at a host processing facility from the group of participants that connotes Internet activity of individual members of the group of participants; scaling the clickstream data for each member of the group of participants to the relative size and demographic composition of the target population and the group of participants by applying a factor related to at least one of the size of the group of participants, a static value and a dynamic value; and producing, at the host processing facility, an estimate of the target population's Internet activity based on the scaled clickstream data; and refining the estimate of the target population's Internet activity by applying a bias adjustment to the estimate, wherein applying the bias adjustment to the estimate comprises applying a weight to a subset of the clickstream data from the group of participants.