Patent ID: 9191687
Filing Date: 2015-11-17
Classification: H04N

Abstract:
1. A computer implemented method comprising: receiving a set of events associated with a package of media content, the package of media content comprising a plurality of media segments; based on the set of events, calculating, via a processor, respective performance values for the plurality of media segments, wherein the respective performance values comprise time spent values for the plurality of media segments; based on the respective performance values, identifying a media segment from the plurality of media segments having at least one of a lowest time spent value from among the plurality of media segments or a time spent value below an expected time spent value for the media segment; when a respective performance value of the identified media segment is below a threshold, determining a modification to the identified media segment based on one or more rules which map performance values to one or more modifications; and presenting the package of media content with the modification.