Patent ID: 8066186
Filing Date: 2011-11-29
Classification: B65D

Abstract:
1. A system for confidentiality packaging of consumer items, comprising: a consumer item; packaging containing the consumer item, the packaging having a first configuration in which the identity of the consumer item is human-readable on an exterior of the packaging, the packaging having a second configuration in which no human-readable indication of the identity of the consumer item is displayed on the exterior of the packaging, the packaging having a machine-readable marking identifying the consumer item both in the first configuration and second configuration of the packaging; a machine for reading the machine-readable marking at check-out for purchase of the consumer item, the machine having a human-readable display, wherein consumer items which are not in confidentiality packaging are identified at purchase on the human-readable display, and wherein consumer items which are in confidentiality packaging are not identified at purchase on the human-readable display, wherein the packaging comprises a label circumferentially supported on a container, the label having a first circumferential position in which the identity of the consumer item is human-readable, the label being rotatable about the container to a second circumferential position in which the human-readable identity of the consumer item is concealed, and wherein less human-readable information is presented on the exterior of the packaging in the second circumferential position than in the first circumferential position.