Patent ID: 7311605
Filing Date: 2007-12-25
Classification: G07F

Abstract:
1. A system for tracking customer activity, using player tracking media issued to respective customers that include respective customer IDs which are associated with respective customer accounts, at a casino establishment having gaming sections and non-gaming sections, said system comprising: at least one gaming activity player tracking unit in the gaming section of the casino establishment which cooperates with the player tracking media to monitor the gaming activity data of the respective customer; and at least one passive non-gaming activity player tracking unit in selected non-gaming sections of the casino establishment which cooperates with the player tracking media to passively monitor an entrance time and exit time of the respective customers into and from respective non-gaming sections when moving about the casino establishment, free of any active recognition event thereof by the respective customers, the entrance time and exit time of which are applied to monitor the respective customers' tendencies to shop and/or visit the selected non-gaming sections so that promotional awards can be customized for the respective customer based upon their past attendance at the respective non-gaming sections, said non-gaming activity player tracking unit including a wireless interface capable of non-biometric passive detection, from a relatively distant range, the presence of a respective player tracking media in the local vicinity of the respective non-gaming section of the casino establishment.