Patent ID: 8196158
Filing Date: 2012-06-05
Classification: G06Q,H04H

Abstract:
1. A method of measuring audience ratings for at least more than one service and content, the method comprising: transmitting a campaign invitation message to a terminal having already participated in a campaign for audience measurement, wherein the campaign invitation message includes at least one of a first element specifying an identification of the campaign for the audience measurement, and a second element specifying whether a consent of a user is required or not; receiving, from the terminal, a campaign participation request message including a third element specifying the identification of the campaign for the audience measurement, wherein the identification of the third element is matched with the identification of the second element; transmitting, to the terminal, a campaign participation response message from a server, wherein the campaign participation response message includes a configuration data for the audience measurement, the configuration data includes at least one of a fourth element specifying the identification of the campaign for the audience measurement, a fifth element specifying a start time of the campaign and a sixth element specifying a value indicating an end time of the campaign, wherein the end time is set to past; and receiving, from the terminal, measurement data after transmitting the campaign participation response message.