Patent ID: 8799079
Filing Date: 2014-08-05
Classification: G06Q

Abstract:
1. A method for distributing electronic communications by a computer over a computer network, the computer linked to the computer network, the method comprising: maintaining a database including a plurality of categories associated with the computer; maintaining a database of modifiable communications, each of the modifiable communications provided by the computer, the database including at least one modifiable communication for each category of the plurality of categories associated with the computer, each modifiable communication configured for being transmitted over the computer network; the computer receiving input from users over the computer network, the input including the designation of a category, text for a modifiable communication, a Uniform Resource Locator for a targeted web site on the computer network associated with the user, for the modifiable communication, and a plurality of modifiable bid amounts for the designated category corresponding to the modifiable communication associated with the user, a first bid amount of the plurality of modifiable bid amounts associated with an e-mail distribution channel for the modifiable communication and a second bid amount of the plurality of modifiable bid amounts associated with a web distribution channel for the modifiable communication; the computer creating at least one operable communication for transmission over the computer network, by providing the inputted text and the Uniform Resource Locator into the at least one modifiable communication for the category designated by the user to create the at least one operable communication associated with the user, the at least one operable communication, when activated by a recipient, is configured for directing the browsing application of a computer associated with the recipient to the targeted web site corresponding to the uniform resource locator, over the computer network; and, maintaining a database of the modifiable bid amounts for each category associated with the computer, each modifiable bid amount corresponding to each operable communication associated with each user; and, the computer selecting the at least one operable communication for transmission to a destination over the computer network for a recipient, the selection of the at least one operable communication from a category selected by the computer.