Patent ID: 8352319
Filing Date: 2013-01-08
Classification: G06Q

Abstract:
1. A computer-implemented method, comprising: identifying event data for a user identifier based on past user sessions associated with the user identifier, the event data specifying events that occurred during the past user sessions; categorizing each of the events as belonging to one or more vertical categories; for each vertical category, determining a user identifier interest weight for the user identifier based on the events associated with the vertical category; generating user identifier demographics data for the user identifier based on population demographics for each site visited during the past user sessions as specified by the event data, the population demographics for each site identifying one or more demographic features of visitors to the site; generating, by one or more computer processors, user identifier profile data for the user identifier based on the user identifier interest weights and the user identifier demographics data; and selecting advertisements for user sessions associated with the user identifier based on the user identifier profile data.