Patent ID: 9129313
Filing Date: 2015-09-08
Classification: G06Q

Abstract:
1. A computer-implemented method performed by a real-time bidding (RTB) bidding system including a processor and instructions stored in non-transitory computer-readable media and executable by the processor, the method comprising: determining by the processor a set of probability scores corresponding to a plurality of bid request parameters related to online advertisement bid requests based on a set of criteria for an online advertisement campaign for purchasing online advertisements via RTB auctions managed by an RTB exchange, wherein the set of probability scores includes, for each bid request parameter, a range of probability scores indicating a respective desirability of different values for that bid request parameter with respect to the online advertisement campaign; during the online advertisement campaign, receiving at the processor via a communications network an RTB bid request from the RTB exchange for an online advertisement placement associated with an internet webpage being loaded remotely by a web browser, the RTB bid request having associated values for one or more bid request parameters, and in real time during the loading of the webpage, the processor: wherein the set of probability scores are calculated prior to receiving the RTB bid request to facilitate the real-time execution of the determination of whether to bid on the online advertisement placement associated with the RTB bid request.