Patent ID: 8204818
Filing Date: 2012-06-19
Classification: G06Q

Abstract:
1. A computer-implemented method, comprising: receiving, by at least one computer, first auction bids of a first auction type for first content items and second auction bids of a second auction type for second content items, each of the first and second auction bids including a corresponding bid price, the first auction type being a different auction type than the second auction type; ranking, by at least one computer, the first auction bids and the second auction bids, the ranking of each first auction bid and the ranking of each second auction bid being based on the corresponding bid price; conducting, by at least one computer, a hybrid auction using a set of highest ranked auction bids that includes a number of the ranked auction bids that corresponds to a number of available bid positions, wherein conducting the hybrid auction comprises: providing content items for which the assigned auction bids were received for presentation according to an outcome of the hybrid auction.