Patent ID: 9009063
Filing Date: 2015-04-14
Classification: G06Q

Abstract:
1. A method, comprising: accessing, by a processor, a database that includes: providing, via a communication device that is operatively connected to the processor, to a first user computing device associated with a first user, a prompt to provide preference information related to a brand; receiving, via the communication device from the first user computing device, a response to the prompt; processing, by the processor, the response to the prompt to associate the first user with a first group of users at least in part in relation to a preference associated with a brand; receiving, by the processor from a second user who is not a member of the first group, a request for information associated with an other user; processing, by the processor, the request for information to associate the second user with a second group of users, wherein at least one user is a member of the first group and is not a member of the second group, at least one user is a member of the second group and is not a member of the first group, and at least one user is a member of both the first and second groups; selecting, by the processor and in accordance with at least some of the user information associated with a user who is a member of both groups and further in accordance with at least some of the advertiser targeting criteria, electronic advertiser information associated with the brand; generating, by the processor, an electronic advertisement that includes at least a user name of the user who is a member of both groups and that includes the brand preference associated with the first group of users; and transmitting, via the communication device by the processor to the second user computing device, the electronic advertisement.