Patent ID: 6757661
Filing Date: 2004-06-29
Classification: G06Q

Abstract:
A method of configuring advertisements for display to a user of an online service using a client application on a local device, the local device accessing the online service via an online server and providing interaction with the online server, the method comprising:a) the server maintaining a master activity identifier list comprising at least one match object comprising a targeted activity identifier and plural ad objects, each ad object comprising a resource locator for a given advertisement and a resource locator for a click-through associated with the given advertisement; b) the server receiving a request from the local device to initiate an online session, wherein the request includes a targeted activity list comprised of one or more activity identifiers and one or more ad objects associated with each activity identifier; c) the server reviewing the targeted activity list to determine whether any of the activity identifiers in the targeted activity list is an invalid activity identifier; d) the server identifying one or more invalid activity identifiers within the targeted activity list; e) the server notifying the local device of the invalid activity identifiers in the targeted activity list so that the local device can remove the invalid activity identifiers from the targeted activity list and so that the local device can store modified targeted activity list in cache memory.