Patent ID: 8473328
Filing Date: 2013-06-25
Classification: G06Q

Abstract:
1. A system for determining an interaction strategy with at least a first consumer, comprising: a computer database comprising first information about plural consumers and second information about predetermined products, wherein the plural consumers include the first consumer, and wherein each of the plural consumers is associated with a current product mix comprising certain ones of the predetermined products independent of an association of another consumer with the predetermined products; a computer processor; and a computer readable storage medium comprising computer-executable instructions stored thereon, said instructions when executed causing said processor to: (a) for a time variable product in the current product mix for a one of the plural consumers: (b) repeat (a) for each one of the plural consumers; (c) for a finite duration product in the current product mix for a one of the plural consumers: (d) repeat (c) for each one of the plural consumers; (e) individually for each of the plural consumers, determine an aggregate third RLTV estimate from that consumer's aggregate first RLTV estimate and from that consumer's aggregate second RLTV estimate; (f) calculate the likelihood of a one of the plural consumers to acquire one or more of the predetermined products not in the current product mix for said one consumer; (g) for a preselected product not in the current product mix of a one of the plural consumers: (h) repeat (f) and (g) for each one of the plural consumers; (i) analyze a distribution of the aggregate third RLTV estimates for the plural consumers; (j) analyze a distribution of the aggregate PLTV estimates for the plural consumers; and (k) evaluate the first consumer as a function of the distribution of the third aggregate RLTV estimates and as a function of the distribution of the aggregate PLTV estimates, wherein the evaluation results in a determination of an interaction strategy with the first consumer.