Patent ID: 9129292
Filing Date: 2015-09-08
Classification: G06Q

Abstract:
1. An apparatus comprising: one or more processors; and a computer readable storage medium having computer readable program code embodied therewith and executable by the one or more processors, the computer readable program code comprising: computer readable program code configured to utilize the one or more processors to permit, at a user interface, inputting of one or more example inputs representing a marketing concept, the example inputs including at least one positive example and at least one negative example; computer readable program code configured to utilize the one or more processors to present at the user interface an expanded list of examples representing the marketing concept based on the one or more example inputs; and computer readable program code configured to utilize the one or more processors to output one or more output lists for display at the user interface, based on the expanded list of examples, the one or more output lists comprising a filtered target customer list; the one or more example inputs representing a marketing concept comprising one or more of: at least one product example and at least one customer example; the at least one positive example comprising at least one example which guides inclusion in the filtered target customer list; the at least one negative example comprising at least one example which guides exclusion from the filtered output target customer list; and said computer readable program code being configured to utilize the one or more processors to incorporate at least one similarity score in outputting the one or more output lists, the at least one similarity score comprising at least one of: a similarity score relating two products; and a similarity score relating two customers.