Patent ID: 7346694
Filing Date: 2008-03-18
Classification: G06F,G06Q,G09G,H04L

Abstract:
1. A method of presenting banner advertising associated with a web page to a user, comprising the steps of: providing a server node that is disposed on a network that interfaces with a user node disposed on the network to allow communication between the server node and the user node such that web page content can be provided from a unique network address that includes content that is uniquely associated with the unique network address and banner advertising that is variable and defined by the server of the content; obtaining from the user node current video resolution settings of the user node by the server node over the network in response to the user accessing the server node and substantially at the time of the user gaining access to the server node, which obtained video resolution settings represent the user node resolution settings substantially at the time of access to the server node by the user; and after determining the video resolution settings of the user node by the server node in direct response to receiving a request for access of information therefrom, transmitting to the user node from the server node a web page having banner advertising content with an adjustable viewable area relative to the content provided to the user node which corresponds to the determined video resolution settings of the user node at the time of transmission, wherein the viewable size of the banner advertising can be varied as a function of the video resolution settings of the user node without varying the size of the content, such that the relative size of the content to the banner can be varied depending upon the resolution settings of the user node.