Patent ID: 8296291
Filing Date: 2012-10-23
Classification: G06F,G06Q

Abstract:
1. A method implemented by a Web server, comprising: receiving, by the Web server, a first user-uploaded media file that visually represents at least a first item within an electronic catalog of items available for consumption; receiving an association between the first user-uploaded media file and a hyperlink pointing to the first item within the electronic catalog of items available for consumption; identifying the first item that the first user-uploaded media file visually represents by determining that the first user-uploaded media file is associated with the hyperlink; determining tags that users have associated with the first item; determining tags that are related to but different than the determined tags; searching multiple other user-uploaded media files to identify user-uploaded media files that visually represent the first item and one or more of: (i) an item that is related to but different than the first item; (ii) an item that is associated with one of the determined tags, or (iii) an item that is associated with one of the related tags; searching the multiple other user-uploaded media files to identify user-uploaded media files that: (i) are associated with one of the determined tags, or (ii) are associated with one of the related tags; ranking the identified user-uploaded media files; causing display of the first user-uploaded media file; causing display of the identified first item that the first user-uploaded media file visually represents adjacent to the first user-uploaded media file; and, causing display of one or more of the identified user-uploaded media files adjacent to the first user-uploaded media file and at least in part based on the ranking.