Patent ID: 8977707
Filing Date: 2015-03-10
Classification: G06F,G06Q,H04L

Abstract:
1. A method comprising: enabling for a user via a hardware device, by a computer processor of a computing system, a Web browser and an associated URL; determining, by said computer processor executing a content adaption browser plug-in of said Web browser, that said hardware device comprises an authorized available device a shared device list; determining, by said computer processor executing said Web browser, a manufacturer and model of said hardware device; encrypting, by said computer processor, said manufacturer and model of said hardware device; retrieving from said Web browser, by a user agent executed by said computer processor, said encrypted manufacturer and model of said hardware device; generating, by said computer processor, a hash obscuring a mac address and key shipped with said hardware device; transmitting to a content adaption engine, by said computer processor executing said Web browser, said user agent, said encrypted manufacturer and model of said hardware device, and said associated URL; extracting from said user agent, by said computer processor executing said content adaption engine, said encrypted manufacturer and model of said hardware device; decrypting, by said computer processor said encrypted manufacturer and model of said hardware device; evaluating, by said computer processor executing said content adaption engine, a rules engine with respect to said manufacturer and model of said hardware device with respect to Websites visited by said hardware device; determining based on results of said evaluating, by said computer processor executing said content adaption engine, targeted advertisements and offers related to said hardware device; and transmitting, by said computer processor, said targeted advertisements and offers to said Web browser.