Patent ID: 6701355
Filing Date: 2004-03-02
Classification: G06Q,H04H,H04L

Abstract:
A system for dynamically substituting a first segment in a first broadcast with a second segment in a second broadcast, said system comprising:a broadcast system configured to generate the first broadcast comprising a first data signal and a first audio signal; a master database comprising a plurality of substitution segments including scheduling information associated with each of said substitution segments; an insertion and encoder system coupled to said master database and said broadcast system for dynamically substituting the first segment with the second segment from said master database; a source monitor for monitoring said data signal for determining the presence of the first segment; a schedule data source component for selecting the second segment from the master database in accordance with predefined criteria; a demand player for playing said selected segment; and a source controller for switching to said demand player when said second segment is player by said demand player.