Patent ID: 9220355
Filing Date: 2015-12-29
Classification: A47F

Abstract:
1. A gravity-feed shelf of a merchandise display system, the shelf comprising: a base having a front dispensing end, a rear end, and an arcuate upper surface extending continuously upwardly from the front dispensing end to the rear end; a plurality of channels formed in the arcuate upper surface; a plurality of divider walls each removably secured to a portion of a respective one of the channels and selectively positionable in at least one of a deployed position and a stowed position, in the deployed position the divider walls extend above the arcuate upper surface and in the stowed position the divider walls are disposed in the channel and are recessed below or level with the arcuate surface; wherein in the deployed position, pairs of the divider walls cooperate with one another and the arcuate surface to define a lane between the divider walls, the lane being dimensioned to accommodate a front to back column of merchandise items; and wherein when the merchandise item is placed at the rear end of the lanes, the merchandise item traverses the lane by gravity to the front dispensing end of the lane such that the merchandise item is presented to a prospective consumer in a substantially upright and forward facing position.