Patent ID: 9143840
Filing Date: 2015-09-22
Classification: G06F,G06Q,H04L,H04N

Abstract:
1. A computer-implemented method for evaluating online videos, the method comprising: receiving, at one or more servers, a plurality of URLs to be reviewed in relation to a web domain; determining, by the one or more servers, a URL type of each of the received URLs, wherein the URL type of each received URL is one of a web page URL and a video URL; detecting, by the one or more servers, for any URL determined to be a web page URL of the web domain, whether a web page of the URL includes one or more videos by searching code of the web page for one or more object, embed, or video elements; determining, by the one or more servers, for each video detected on a web page of a web page URL of the web domain, at least one of a size of the video, a position of the video on a web page of the web page URL, whether the video is set to autoplay, and whether the video is set to mute; computing, by the one or more servers, for each video detected on a web page URL of the web domain, a viewability score based on one or more of the determined size of the video, the determined position of the video on the web page of the web page URL, whether the video is set to autoplay, and whether the video is set to mute; classifying, by the one or more servers, each video detected on a web page of a web page URL and each video of a video URL of the web domain, based on analysis of at least two frames of at least part of the video, wherein each frame is obtained at one or more predetermined intervals during playback of the video; and generating, for the web domain, an assay based on (i) the classifying and the viewability score computed for each video detected on a web page of a web page URL of the web domain; and (ii) the classifying of each video of a video URL of the web domain.