Patent ID: 9183566
Filing Date: 2015-11-10
Classification: G06Q,H04M

Abstract:
1. An automated computer-implemented method for supporting multiple advertisement sizes in a single advertisement unit, comprising: receiving, via a computer system, a format preference for an advertisement unit of a website separate from content of the website, the format preference specifying an advertisement unit dimensional height and an advertisement unit dimensional width of the advertisement unit; determining, by the computer system, a set of advertisement formats based on the specified advertisement unit dimensional height and the specified advertisement unit dimensional width of the format preference of the advertisement unit, each of the determined advertisement formats having a format dimensional height equal to or less than the specified advertisement unit dimensional height and a format dimensional width equal to or less than the specified advertisement unit dimensional width; filtering, by the computer system, a set of advertisements based on the determined set of advertisement formats; selecting, by the computer system, an advertisement from the filtered set of advertisements based on an auction; determining additional visual content to display with the selected advertisement within the advertisement unit of the website and separate from the content of the website, the determined additional visual content based on a dimensional height and a dimensional width of the selected advertisement and the specified advertisement unit dimensional height and the specified advertisement unit dimensional width, the additional visual content displayed in space present in the advertisement unit and not filled by the selected advertisement; applying editing properties to the determined additional visual content to be displayed with the selected advertisement and separate from the selected advertisement in the advertisement unit; and serving, by the computer system, the selected advertisement and the additional visual content to be displayed at the same time in the advertisement unit, the display of the selected advertisement and the additional visual content based on the applied editing properties.