Patent ID: 8776113
Filing Date: 2014-07-08
Classification: G06Q,H04N

Abstract:
1. A method, comprising: receiving, by a programmed computer, a source signal stream comprising metadata and an advertisement space; extracting from the metadata, by the programmed computer, personal identifiable information about an intended audience of interest to advertisers; identifying, by the programmed computer, a plurality of audience qualifiers and a placement opportunity in the advertisement space, wherein the identified placement opportunity is associated with a universal unique identifier, and wherein the plurality of audience qualifiers based in part on the personal identifiable information; purging, by the programmed computer, audience qualifiers of the plurality of audience qualifiers associated with the personal identifiable information and not permitted for use by an advertisement decision service to produce a plurality of permitted audience qualifiers, wherein the purged audience qualifiers identify a market associated with a regional or local service provider; transmitting, by the programmed computer, a placement request to the advertisement decision service for the identified placement opportunity in view of the universal unique identifier and in view of the one or more permitted audience qualifiers; receiving, by the programmed computer, a placement response comprising an advertisement placement decision in view of the universal unique identifier and in view of the one or more permitted audience qualifiers; inserting the placement response into the placement opportunity; delivering the placement response to a user; and providing compensation to the regional or local service provider from a national network in exchange for permitting the national network to have access to the purged audience qualifiers that identify the market associated with the regional or local service provider.