Patent ID: 8046428
Filing Date: 2011-10-25
Classification: G06Q,H04L

Abstract:
1. A computer-implemented method for presenting video content within a web page, said method comprising: receiving a web page over a network, wherein said web page includes an item of script for providing a contextual presentation of an item of video content, wherein said item of script, when executed, establishes a network connection between a user's computer and a video player provider and instructs said video player provider to provide code defining a video player for presenting said item of video content within said web page; establishing said network connection with said video player provider by executing said item of script; incident to execution of said item of script, loading video player code from said video player provider via said network connection, wherein said video player code defines a video player to be embedded within the presentation of said webpage, wherein the video player is not installed on said user's computer prior to execution of the item of script; and utilizing at least a portion of said video player code to present said video player embedded within said web page, wherein at least a portion of said item of video content is presented by said video player.