Patent ID: 7681219
Filing Date: 2010-03-16
Classification: H04N

Abstract:
1. A system, comprising: a website provided by a content provider for a viewer to register an employment profile, wherein the content provider obtains an identifier of the viewer from the employment profile; an application programmed to identify employment-related media content received from one or more employers that corresponds with the employment profile registered by the viewer at the website, the application being executed at least in part by one or more servers at the content provider, wherein, in response to the viewer registering the employment profile at the website, the application is configured to obtain the identifier from the employment profile of the viewer, and correlate the identifier to a television-based client device located at a location of the viewer for receiving content from the content provider for matching the television-based client device with the employment profile of the viewer at the website; and an interactive job channel provided by the content provider that is selectable by the viewer at the television-based client device to view employment-related media content delivered to the television-based client device, wherein, following correlation of the identifier obtained from the employment profile registered at the website with the television-based client device, targeted employment-related media content associated with the employment profile is delivered to the television-based client device as a result of the viewer tuning the television-based client device to the interactive job channel, wherein the targeted employment-related media content delivered to the television-based client device is previously determined to correspond to the employment profile registered by the viewer at the website, wherein the employment-related media content corresponding to the employment profile registered by the viewer includes a ticker display of job listings that are available employment positions targeted to the viewer based on the employment profile registered by the viewer, wherein the application is configured to receive a viewer selectable input via the television-based client device to select a job listing displayed on the interactive job channel.