Patent ID: 7827055
Filing Date: 2010-11-02
Classification: G06Q

Abstract:
1. A computer-implemented method, comprising: tracking referrals of users from each of a plurality of referring web sites to a target web site that hosts an electronic catalog of items, said referrals resulting from user selections of links provided on the referring web sites; identifying a group of users referred to the target web site by a selected subset of said plurality of referring web sites, said group of users comprising a plurality of users, and representing a subpopulation of a general user population of the target web site; collecting user activity data reflective of preferences of particular users for particular items represented in the electronic catalog of items, said user activity data encompassing actions of both members and non-members of said group of users; identifying a set of items that correspond to group preferences of said group of users, wherein the set of items is identified based on the collected user activity data of both the members and the non-members of said group of users; and causing the set of items to be displayed (a) on the target web site to users who are referred thereto from a referring web site in said subset of referring web sites, and/or (b) on a referring web site in said subset of referring web sites.