Patent ID: 7562044
Filing Date: 2009-07-14
Classification: G06Q

Abstract:
1. An electronic marketplace for dynamic pricing in an unbalanced market, the electronic marketplace comprising: a first side of the unbalanced market comprising a plurality of market participant user computers coupled with the electronic marketplace; a second side of the unbalanced market comprising a plurality of market participant user computers coupled with the electronic marketplace, each market participant user computer associated with the first side of the unbalanced market having a larger market capacity than each market participant user computer associated with a second side of the unbalanced market and each market participant user computer associated with the second side of the unbalanced market having a smaller-capacity than each market participant user computer associated with the first side of the unbalanced market; one or more computers collectively supporting the unbalanced market, the one or more computers collectively configured to: receive offers from the one or more market participant user computers that is associated with the first side of the unbalanced market and from the one or more market participant user computers that is associated with the second side of the unbalanced market, each offer comprising at least an offered price and an offered quantity; prioritize among any offers associated with the first side of the unbalanced market that comprise equal offered prices and among any offers associated with the second side of the unbalanced market that comprise equal offered prices according to a predetermined prioritization scheme, the prioritization among such equally priced offers determining the order in which they are matched with other offers; match a first offer associated with the first side of the unbalanced market with a second offer associated with the second side of the unbalanced market according to a relationship between a first offered price associated with the first offer and a second offered price associated with the second offer; and determine a strike price for the match between the first offer and the second offer based on the relationship between the first and second offered prices.