Patent ID: 7225159
Filing Date: 2007-05-29
Classification: G06Q,H04L,Y10S

Abstract:
1. A method of facilitating commerce over a communications network comprising: generating data indicative of a retail web site; contacting the retail web site from within a directory feature of an integrated shopping service of a client computer, said integrated shopping service comprising a content-rendering application, a retail shopping user interface, and the directory feature, wherein a list of on-line retailers displayed by the directory feature enables navigation to a retailer on the list of on-line retailers directly through the list and wherein the list of on-line retailers is selected by a user of said client computer; generating a signature of said data using a private key; providing said data and said signature to a plurality of computing devices; providing to said plurality of computing devices a public key corresponding to said private key; and providing to said plurality of computing devices a set of computer-executable instructions which performs acts comprising: determining the authenticity of said data against said signature; and displaying a link to said web site upon a determination that said data is authentic.