Patent ID: 9195632
Filing Date: 2015-11-24
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method comprising: storing, in a social networking system, a brand page associated with an entity; storing one or more user profiles of users of the social networking system and a set of connections among the users, each user profile including information corresponding to at least one user interest, and wherein one or more of the user profiles includes a connection to the brand page, the information of each user profile including at least one affinity corresponding to the at least one user interest; receiving, from the entity, content for posting to the brand page, the content including an additional content message for accessing additional content and at least one of: information about the entity associated with the brand page, information about a brand of the brand page, and information about a product associated with a brand of the brand page, and the content associated with one or more keywords describing at least one of the brand of the brand page and the information about the product associated with the brand of the brand page, each of the one or more keywords defined by the entity; receiving, at the social networking system, a request to access the brand page from a viewing user, the viewing user associated with a corresponding user profile connected to the brand page stored in the social networking system; selecting, by the social networking system, content posted to the brand page based on: presenting the selected content to the viewing user.