Patent ID: 6438751
Filing Date: 2002-08-20
Classification: H04H

Abstract:
A method of commercializing products that are present in a television broadcast of a program, the method comprising the steps of:inputting product information that identifies a plurality of products which are present in the program and a time of presence within the program for each of the products; inputting skew information that identifies a correspondence between an actual time of broadcast and a relative time within the program for at least one segment of the program; inputting a time marker that identifies a time selected by a user while watching the television broadcast; identifying a specific portion of the program that was being broadcast at the time selected by the user based on the time identified by the time marker and the inputted skew information; determining an assortment of products that were present in the television broadcast at the time selected by the user based on the specific portion identified in the identifying step and the inputted product information; and presenting the determined assortment of products to the user.