Patent ID: 8719862
Filing Date: 2014-05-06
Classification: G06F,G11B,H04N

Abstract:
1. A method, comprising: recording, by a multimedia device, program material onto at least one storage device communicatively coupled to the multimedia device; receiving, by the multimedia device, advertisements along with characteristics of each advertisement from an external source; storing, by the multimedia device, the advertisements along with characteristics of each advertisement on the at least one storage device; displaying, by the multimedia device, a list of program materials stored on the at least one storage device; in response to a viewer selecting a particular program material from the list, playing back, by the multimedia device, the particular program material from the at least one storage device to the viewer; upon determining that an advertisement is to be displayed before the particular program material is played back, the playing back step displays an advertisement selected from the at least one storage device to the viewer before the playing back step begins to play back the particular program material from the at least one storage device to the viewer, a service provider configuring the playing back step whether to display an advertisement before the particular program material is played back; prior to the playing back step displaying an advertisement and when the playing step has been configured by the service provider to display an advertisement, selecting, by the multimedia device, an advertisement from the at least one storage device to display based on characteristics of the advertisement.