Patent ID: 9092808
Filing Date: 2015-07-28
Classification: G06Q

Abstract:
1. A computer implemented method for automatically determining a marketing status for a customer, the computer implemented method comprising: receiving data from a set of detectors associated with a retail facility to form detection data for the customer, wherein the detection data is gathered in real-time as the customer is shopping at the retail facility; processing the detection data, by a processor, to identify patterns of events to form current customer behavior data describing events associated with the customer; retrieving a customer profile for the customer, wherein the customer profile indicates past behavior of the customer while shopping at the retail facility on a different shopping trip; comparing the current customer behavior data to the past customer behavior data; responsive to the comparison indicating the customer is walking at a customary pace or shopping at a customary rate, generating positive marketing initiation factors; responsive to the comparison indicating the customer is walking at a pace that is faster than the customary pace or shopping at a rate that is faster than the customary rate of shopping, generating negative marketing initiation factors; responsive to generating the positive marketing initiation factors indicating initiation of marketing to the customer, generating a customized marketing message for the customer; and transmitting the customized marketing message to a display device associated with the customer, wherein the customized marketing message is displayed to the customer in real-time as the customer is shopping at the retail facility.