Patent ID: 9031865
Filing Date: 2015-05-12
Classification: A47F,G06Q

Abstract:
1. Apparatus for organizing a physical retail location in which varieties of wines are sold to consumers, each variety being associated with at least one direct category for the wines and at least one tangential category for the wines, the at least one tangential category including foods or events for which a suitable wine is desired by a consumer, the at least one direct category including a color of wine, a brand of wine, a region of wine, a country of origin and a type of wine grape, the apparatus comprising: a physical product display within the physical retail location, the physical product display dedicated to a single tangential category from the at least one tangential category, the physical product display for holding a number of the varieties of wine that are associated with the single tangential category, the physical product display including an identification of its corresponding tangential category, the identification comprising at least one of a graphical identification and a textual identification, the identification displayed in proximity to a top portion of the physical product display so as to be readily viewed by a consumer within the physical retail location and assist the consumer in making a selection of the suitable wine, where the single tangential category is further associated with at least two sub-categories, each of the sub-categories corresponding to one specific type of food or event of its corresponding tangential category, and a lesser number of the varieties of wine are associated with each of the sub-categories; the physical product display further comprising a plurality of sides, where each side of the physical product display is dedicated to only one of the sub-categories, each side including an identification of the sub-categories displayed thereon so as to be readily viewed by the consumer when in proximity to a side of the physical product display and further assist the customer in making the selection of the suitable wine, each side holding several varieties of wines that correspond to the one of the sub-categories; each side of the physical product display further comprising a plurality of slots disposed in parallel therein, each slot being dedicated to only one variety of wine and holding several bottles of the one variety, the one variety corresponding to the sub-category associated with that side of the physical product display, each slot sized to securely hold at least one wine bottle in a horizontal orientation with respect to a floor of the retail establishment, where multiple wine bottles are stacked upon each other in the horizontal orientation within each slot, each slot further having a textual identification of the at least one direct category corresponding to the one variety of wine, where the textual identification of the at least one direct category is disposed in proximity to each slot so as to be readily viewed by the consumer when in proximity to the side of the physical product display and assist the consumer in finalizing the selection of the suitable wine.