Patent ID: 7818321
Filing Date: 2010-10-19
Classification: H04L

Abstract:
1. A method, comprising: processing a request for a rich media presentation by: detecting one or more operating attributes relating to a requesting device from which the request was received, the one or more operating attributes being associated with an operating system or browser of the requesting device and including one or more operating characteristics; determining that the one or more operating characteristics are supported by a rich media presentation system that is configured to send the rich media presentation to the requesting device; responsive to determining that the one or more operating characteristics are supported, retrieving one or more additional operational attributes corresponding to the requesting device, the one or more additional operational attributes comprising information that allows tailoring of delivery of the rich media presentation, responsive to the one or more operating characteristics being supported; and responsive to retrieving the one or more additional operational attributes, causing the rich media presentation system to send the rich media presentation to the requesting device, the rich media presentation configured according to the one or more operating attributes and including a virtual player configured for the requesting device.