Patent ID: 8972509
Filing Date: 2015-03-03
Classification: G06Q,H04L

Abstract:
1. A method comprising: receiving input selecting a Hypertext Markup Language (HTML) document to be used in generating electronic messages to be sent upon occurrence of an event; retrieving, via a network, the HTML document and content referenced therein and presenting a view to a user, the HTML document including at least one field designated to be populated with recipient data retrieved from a database; receiving input associating each of the at least one fields of the HTML document with respective recipient data items from which each of the at least one fields will be populated when an electronic message based on the HTML document is generated, the electronic message to be generated and then sent upon occurrence of the event; receiving input defining the event and thereby creating an event definition, the event definition identifying at least one of a system event and a data rule to be monitored, an occurrence of which triggers generation and sending of the electronic message via the network; and storing, on a data storage device, an electronic message generation record including the received inputs with an association to the HTML document.