Patent ID: 6526906
Filing Date: 2003-03-04
Classification: B42F

Abstract:
An item of printed matter for facilitating a purchasing decision and resultant purchasing act, comprising:a print bearing member, a plurality of areas being disposed on said print bearing member, said areas having first items of visually perceivable indicia, each of said first items of visually perceivable indicia conveying first information to a respective targeted class of consumers, a tab assembly carrier having an upper and lower surface, said tab assembly carrier having a non-aggressive adhesive disposed on a portion of said lower surface adhering said tab assembly carrier to said print bearing member, said tab assembly carrier having a plurality of tabs adhered to the upper surface of said carrier, said tabs comprising an upper surface, a lower surface and a second adhesive, said second adhesive being disposed on at least a portion of said lower surface of said tabs, said second adhesive allowing said tabs to be removed from said tab assembly carrier and relocated at a position associated with one of said areas, each of said tabs having a plurality of second items of visually perceivable indicia, each of said second items of visually perceivable indicia being disposed on a respective one of said tabs and conveying second information to said respective targeted class of individuals said second information and said first information being related to said purchasing act.