Patent ID: 8682725
Filing Date: 2014-03-25
Classification: G06Q

Abstract:
1. A method performed by one or more processors, the method comprising: identifying, by the one or more processors, a target region and an exclusion region of the target region, where the target region encompasses the exclusion region and the target region is a geographic region; receiving one or more target advertisements from an advertiser, the advertiser specifying that the one or more target advertisements should be preferentially shown in the target region and not shown or preferred over one or more other advertisements in the exclusion region, where the one or more target advertisements are intended by the advertiser to drive users within the target region into the exclusion region; receiving one or more exclusion advertisements from the advertiser, the advertiser specifying that the one or more exclusion advertisements should be shown instead of the one or more target advertisements in the exclusion region, where the one or more exclusion advertisements are intended by the advertiser to encourage users within the exclusion region to make specific transactions with the advertiser or entities associated with the advertiser; identifying, by the one or more processors, a target user within the target region and not within the exclusion region encompassed by the target region; selecting, by the one or more processors, a target advertisement of the one or more target advertisements for the target user based on the target user being within the target region and not within the exclusion region encompassed by the target region; sending the target advertisement to a device of the target user; identifying, by the one or more processors, an exclusion user within the exclusion region encompassed by the target region; selecting, by the one or more processors, an exclusion advertisement of the one or more exclusion advertisement different from the target advertisement for the exclusion user based on the exclusion user being with the exclusion region; and sending the exclusion advertisement to a device of the exclusion user.