Patent ID: 8996404
Filing Date: 2015-03-31
Classification: G06Q

Abstract:
1. A method of processing an invalid click, the method comprising: verifying, using a processor, an invalid click Internet Protocol (IP) address of a user terminal generating the invalid click with respect to an advertisement; associating, using a processor, the invalid click IP address with the advertisement, and registering and maintaining the invalid click IP address in an invalid click list in response to the verification of the invalid click IP address; and selectively providing, using a processor, the user terminal verified as generating the invalid click IP address with a result page without providing the advertisement; wherein providing the user terminal with the result page without providing the advertisement comprises: generating the result page with respect to the advertisement exposure request; searching for an IP address of the user terminal transmitting the advertisement exposure request; verifying the advertisement associated with the IP address being registered in response to determination that the IP address exists in the invalid click list; and substituting, using the processor, the advertisement from the result page with a next ranked advertisement based on an advertising exposure rank, and transmitting the result page to the user terminal.