Patent ID: 8380564
Filing Date: 2013-02-19
Classification: G06Q,H04N

Abstract:
1. A non-transitory computer readable medium containing a computer program for sending advertising data to an end user device, the computer program comprising: instructions to monitor at an advertising server, video data selected from a video data stream by each of a plurality of end user devices; instructions to detect in the video data selected by each one of the plurality of end user devices data indicating a particular advertising key category, using at least one of aural recognition and pattern recognition; instructions to insert into the video data stream, advertising data key data based on the advertising key category; instructions to monitor advertising key data exchanged between each of the plurality of end user devices in at least one of an email, a text message and a voice over internet protocol phone call; instructions to form a first group of end user devices that have selected video data including advertising key data; instructions to send first password data to the first group of end user devices to enable the first group of end user devices to decode first advertising data inserted into the video data; and instructions to send the first advertising data relating to the advertising key category to the first group of end user devices, wherein the first advertising data was encoded using the first password.