Patent ID: 7861256
Filing Date: 2010-12-28
Classification: H04H

Abstract:
1. A viewing and listening information computing method, comprising the steps of: obtaining a reception log and a receiver ID of at least one broadcast receiver and recording the reception log and the receiver ID in a database; recording program information concerning a broadcast program in the database, the program information including a program label indicating the type of program and unit portions of the program separated based on different content specific to the type of program; reading the reception log, the receiver ID, and the program information from the database and computing viewing and listening information concerning viewing and listening, wherein the viewing and listening information includes viewer preferences for each unit portion of the program, wherein computing the viewing and listening information includes computing a rating for each unit portion of the program using a total number of receivers that received the unit portion of the program, and wherein a reception is recorded in the reception log of said at least one broadcast receiver only when said at least one broadcast receiver continuously receives a channel and/or a program for a predetermined period and a reception is not recorded in the reception log of said at least one broadcast receiver when said least one broadcast receiver does not continuously receive a channel and/or a program for at least the predetermined period.