Patent ID: 7668821
Filing Date: 2010-02-23
Classification: G06F,G06Q,Y10S

Abstract:
1. A computing system, comprising: an interactive system that comprises one or more machines that are remotely accessible to user computing devices via a network, said one or more machines programmed to provide: an interactive catalog of items, the interactive catalog comprising a plurality of item detail pages, each of the item detail pages comprising information descriptive of a particular item in the interactive catalog; a tagging interface that provides functionality for a user of the interactive catalog to create tags for classifying items represented in the interactive catalog of items, and to associate particular tags with particular items in the interactive catalog, the tagging interface comprising tag entry fields provided on at least some of the item detail pages of the interactive catalog, the tagging interface enabling the user to create tags via entry of text strings into the tag entry fields; a data repository that persistently stores tag data of the user, the tag data specifying tags and tag-item associations created by the user via the tagging interface; a search engine system comprising a tag keyword index, the search engine system operative to provide functionality for the user to conduct keyword searches of said tag data to locate items in the interactive catalog based at least in part on the information stored in the tag keyword index, the search engine system operative to return a list comprising items tagged by the user in response to a keyword search conducted by the user; a recommendation system that provides customized item recommendations to the user based on information known about the user; and a user interface that displays to the user a list of tags created by the user, and is responsive to the user selecting one or more selected tags from said list by invoking the recommendation system to generate, and provide to the user, item recommendations comprising additional items that are related to items the user has associated with the one or more selected tags.