Patent ID: 7533113
Filing Date: 2009-05-12
Classification: G06Q,Y10S

Abstract:
1. A database system for storing and managing information for an E-Business retailer, said information including information obtained from and about customers and potential customers of said E-Business retailer, said information being organized within said database system in accordance with a logical data model, said logical data model including: a subject area including a plurality of entities and relationships defining the manner in which privacy policy and privacy consent information governing the collection and use of information from and about customers and potential customers by said E-Business retailer is stored and organized within a database; wherein said subject area includes: an entity including attributes relating to privacy consent default values for customers and potential customers of said E-Business retailer; an entity including attributes relating to high-level privacy consent values selected by said customers and potential customers of said E-Business retailer; an entity including attributes relating to privacy consent values selected by said customers and potential customers for a plurality of privacy categories defined by the Platform for Privacy Preference (P3P); and an entity including attributes relating to privacy consent values selected by said customers and potential customers for different addresses of said customers and potential customers.