Patent ID: 7693755
Filing Date: 2010-04-06
Classification: G06Q

Abstract:
1. A computerized method for conducting an auction of goods or services over a plurality of computers on a communications network, at least two of said plurality of computers initiating respective first and second groups of a plurality of bids for goods or services subject to auction, another one of said plurality of computers being an auction clearinghouse computer which accepts said first and second plurality of bids from said two computers, comprising: providing real time display data and information about said auction goods or services to at least said two computers, said real time display includes at least a real time display of an animated audience, an auctioneer, a current bid, a description of the goods or services subject to auction, several thumbnail images of the goods or services subject to auction, said thumbnail images including several views of the goods subject to auction said thumbnail images becoming larger upon a user clicking on one of said thumbnail images, a curtain, and a display of a user's current bid, said curtain including a countdown clock indicating the time remaining before said auction begins; displaying a bid now icon indicating the current bid and an increment over which a next bid should be; accepting said first and second plurality of bids from said two computers; sorting said first and second plurality of bids based upon bid value; sending bid display data showing the then highest bid value and a bidder identifier unique to said highest bid value, said bid display data sent to said at least two of said plurality of computers; accepting a bid to win bid, said bid to win bid being higher that said current bid; displaying a current bid and a bid increment which the next bid should be; accepting incrementally increasing bids, on a real time basis, from said at least two of said plurality of computers and displaying further bid display data showing the incrementally increased bid and the corresponding bidder identifier from said at least two of said plurality of computers; accepting a high value override bid which exceeds said incrementally increased bid and displaying in the form of a paddle held by a bidder in said audience a high bid display data showing the incrementally increased bid and the corresponding bidder identifier; progressing through all bids until a maximum bid is accepted and displayed as a maximum bid value with the corresponding bidder identifier for a predetermined time period; displaying a character figure of said auctioneer announcing a closing sale subroutine including at least a first call and a final call for additional bids greater than said maximum bid, and thereafter, in the absence of a greater, additional bid during a predetermined closing time period, closing said auction with a sold item display routine; including accepting pre auction bids with a pre auction bid value for said auction goods or services, said pre auction bids displayed on said paddles ranging form a lowest bid to a highest bid; determining whether said reserve bid value if said maximum bid is less than said reserve bid value, and delaying said closing sale subroutine unless said maximum bid exceeds said reserve bid value; restarting said closing sale subroutine in the event said auction clearinghouse receives said greater, additional bid during the closing time period; said closing sale subroutine includes a second call for additional bids to supplement said first and final calls for additional bids; said character figure of said auctioneer includes a head display, a body display, a hand display, including fingers and said closing sale subroutine includes an animated visual display of said character figure of said auctioneer showing a first call indicator, a second call indicator and a third and final call indicator, said visual call indicators including one indicator type from the group of indicator types including a visual hand display showing first, second and final calls indicated by a display of a corresponding number of said fingers, an animated visual balloon display emanating from said head display of said character figure of said auctioneer, and a visual gravel display showing different spatial locations of said gravel during said first, second and final calls; processing sale data for said auctioned goods or services based upon the greater of said maximum bid and said greater additional bid; displaying an animated icon above and in proximity to said auctioneer, said animated icon indicating that the said good or service has been sold; repeating said auction with another good or service item and displaying a history of said bidding on a display separate from said display of said bidding.