Patent ID: 8739224
Filing Date: 2014-05-27
Classification: H04N

Abstract:
1. A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising: monitoring a set top box for consumption of media content by a subscriber; selecting a media content item for the subscriber according to the consumption; constructing a tout message associated with the media content item; including, in the tout message, information associated with the media content item without providing images associated with the media content and further including in the tout message a selectable link including instructions for directing the set top box of the subscriber to record the media content item without the subscriber providing additional input; identifying a group of communication devices associated with the subscriber; determining a prediction of a likelihood of reaching the subscriber based on presence information associated with the subscriber; selecting a mobile communication device of the subscriber from amongst the group of communication devices according to the prediction; and transmitting the tout message to the mobile communication device of the subscriber, wherein the mobile communication device receives the media content item via the set top box, and wherein the transmitting of the tout message causes the mobile communication device to replace a buy button with a record button in a graphical user interface in which the tout message is presented.