Patent ID: 7444659
Filing Date: 2008-10-28
Classification: H04N

Abstract:
1. A method of superimposing a label that contains informational material onto preexisting video content to supplement said pre-existing video content comprising: identifying on said pre-existing video content an object, a class of objects, or a blank space for placement of a label; storing a plurality of advertisers to create an advertiser list in a database; assigning associated attributes in said database corresponding to advertisers on said advertiser list to create a database record of each advertiser and each advertiser's associated attributes; determining if an advertiser listed on said advertiser list in said database will exhibit an advertisement in said pre-existing video by examining at least one of the object, class of objects, or blank space for placement of a label and comparing the at least one of the identified object, class of objects, or blank space to one or more of the stored attributes in the database record of each advertiser on said advertiser list; querying the database record of each advertiser to choose an advertiser based upon advertiser information related to the stored attributes in the database record of each advertiser on said advertiser list; selecting said label for placement on said pre-existing video content based on said database query; creating label space within the pre-existing video; describing said selected label and said label space with a markup language; applying said selected label to said label space based upon said database query by superimposing said selected label onto said pre-existing video content so that said label appears as an integral part of a unified video signal; and presenting additional advertiser information from the database record of the chosen advertiser to a user based upon the applied selected label and the created label space.