Patent ID: 8090774
Filing Date: 2012-01-03
Classification: G06Q,H04L,H04N

Abstract:
1. A method comprising transmitting in a streaming session from a server first streaming data to a data storage medium of a device having a multimedia player, the first streaming data comprising a first advertising-sponsored content portion and an associated first obligatory advertising portion, the first streaming data having a play sequence with the first obligatory advertising portion designated to precede the first advertising-sponsored content portion, upon the server detecting that the playing of all or part of the first obligatory advertising portion is attempting to be avoided by the multimedia player, the server sends to the device a message with data storage medium control information for the purpose of inhibiting the first advertising-sponsored content portion stored in the data storage medium from being played by the multimedia player; wherein the data storage medium is a cache and the data storage medium control information functions to cause the first advertising-sponsored content portion in the cache to be marked as expired.