Patent ID: 9021023
Filing Date: 2015-04-28
Classification: G06F,H04L

Abstract:
1. A system for accessing and delivering information, the system comprising: memory storing profiles of network clients based on information provided by the network clients, the profiles including information indicative of preferences and demographics of the network clients including any of educational level, occupation, income range, gender, age, hobbies, musical preferences, dietary preferences, religious preferences, activities, interests, pet ownership, and location, the memory further storing supplemental information source preferences of a plurality of supplemental information sources, the supplemental information source preferences indicating characteristics of network clients to whom to direct advertising; a network server configured to receive from a particular network client a request for information and configured to determine an identity of the particular network client that sent the request; and an association module configured to access the memory for information included in a profile of the particular network client, and configured to select supplemental information from a particular supplemental information source to be delivered to the particular network client in association with the requested information, wherein the association module is further configured to select the supplemental information according to at least information in the profile, the requested content, and the supplemental information source preferences and is further configured to determine a category of information in which the particular network client is interested based on the profile, and further configured to access the supplemental information source preferences to determine a match between the category of information and characteristics of network clients of the particular supplemental information source.