Patent ID: 7730120
Filing Date: 2010-06-01
Classification: G06F,G06Q,H04H,H04L

Abstract:
1. A method of processing data at a host computer, comprising: receiving a data file containing records of a plurality of HTTP (HyperText Transfer Protocol) transactions of a plurality of users, each of the HTTP transactions including at least one URL (Uniform Resource Locator); converting the data file into a common file format; cleansing the data file in the common file format by applying a plurality of URL rules to remove session identifiers while accounting for the use of proxies, thereby producing a cleansed data file containing at least one modified URL; performing a panel selection process, comprising: using a computer, performing a transformation process, comprising: calculating a metric of user behavior based upon the hashed, decomposed URLs; merging the metric of user behavior into a file containing a plurality of metrics of user behavior; and transmitting to a remote machine the file containing the plurality of metrics of user behavior, wherein the metric of user behavior is a consumer preferred order of viewing a good or service type.