Patent ID: 8413042
Filing Date: 2013-04-02
Classification: G06Q

Abstract:
1. A computer-implemented method for personalizing content of an electronic document, the method comprising: receiving a request for a first electronic document, wherein the request includes an indication of a second electronic document, and wherein the second electronic document includes a reference to the first electronic document; retrieving a copy of the second electronic document; determining a set of one or more categories related to content of the second electronic document by identifying terms in the retrieved copy of the second electronic document; personalizing one or more elements of the first electronic document based on the identified one or more determined categories; responding to the request by transmitting the personalized first electronic document to a requesting entity; monitoring whether the requesting entity accesses the personalized content; and upon determining the requesting entity has not accessed the personalized content, updating the set of one or more categories related to the content of the second electronic document.