Patent ID: 8422993
Filing Date: 2013-04-16
Classification: G06F,G06Q,H04L,H04M

Abstract:
1. A computer-implemented method for responding to information requests from anonymous users of personal communication devices, the method comprising: (a) receiving at a central host site from said anonymous users of said personal communication devices via an electronic network, a plurality of aperiodic request messages including information requests, wherein said personal communication devices do not include a content client downloaded from the central host site; (b) responding to the information requests at said central host site by: (c) determining appropriate advertising themes from said request messages based on said identified content category, content type and at least one of said geographical position of said anonymous users making said request and said time of day associated with said information request; (d) accessing a first content source to identify and retrieve content responsive to said information request according to said identified content category and content type; (e) accessing at least one second content source to retrieve at least one of a targeted advertisement and sponsorship indicia, wherein said targeted advertisement and sponsorship indicia is based on said determined appropriate advertising themes; (f) incorporating the retrieved content and the at least one of said targeted advertisement and sponsorship indicia in a response message; and (g) transmitting the response message from the central host site to the anonymous users making said requests via said electronic network.