Patent ID: 8571932
Filing Date: 2013-10-29
Classification: G06Q

Abstract:
1. A computer-implemented method for determining at least one supplemental advertisement to be presented on an advertiser landing Web page, the advertiser landing page being referenced from a user selected advertisement, comprising: a) accepting, by a computer system including one or more computers on a network, advertiser policies provided by an advertiser associated with the advertiser landing Web page, the advertiser policies including b) accepting, by the computer system, search query information sourced from a user device; c) generating, by the computer system and for presentation on the user device, a document with search results determined using the search query information and at least one advertisement determined, by the computer system and using the search query information, wherein each of the at least one advertisement includes a reference to an advertiser landing Web page and wherein each of the at least one advertisement advertises a product or service; d) transmitting, by the computer system and to induce presentation on the user device, the generated document including the search results and the at least one advertisement; e) accepting, by the computer system, a selection, sourced from the user device, of one of the at least one advertisement; f) determining at least one supplemental advertisement, by the computer system, using g) generating, by the computer system and for presentation on the user device, the advertiser landing Web page referenced from the selected at least one advertisement, the advertiser landing Web page including the at least one supplemental advertisement determined by the computer system.