Patent ID: 8707182
Filing Date: 2014-04-22
Classification: G06Q,H04N

Abstract:
1. A method comprising: maintaining, by a media content access subsystem, data representative of a recorded media content instance and an index file corresponding to the recorded media content instance, the recorded media content instance comprising a media content program and a first advertisement, the index file comprising timestamp data and storage location data corresponding to the media content program and to the first advertisement; playing back, by the media content access subsystem and in response to a command input by a user to play back the recorded media content instance, the recorded media content instance in accordance with the timestamp data and the storage location data included in the index file; dynamically replacing in real-time, by the media content access subsystem during the playback of the recorded media content instance, a portion of the storage location data in the index file that corresponds to the first advertisement with storage location data corresponding to a second advertisement, the dynamic replacing resulting in a modified index file, wherein the dynamically replacing further comprises: presenting, by the media content access subsystem, the second advertisement in place of the first advertisement during the playback of the recorded media content instance in accordance with the modified index file.