Patent ID: 8037067
Filing Date: 2011-10-11
Classification: G06F

Abstract:
1. A method performed with regard to an organization having an electronic network site with which a user interacts with the organization, the method for tracking activities of the user at the site and comprising the site: receiving a request from the user for a particular page of information; calling to a data source to generate the requested page to include a first number of parameters inserted thereinto, each of the first number of parameters as inserted into the requested page being defined by the organization to aid in tracking the activities of the user at the site by specifying information relating to such tracking, and being identifiable as a tracking parameter; receiving from the data source the generated page with the first number of parameters; removing each of the first number of parameters from the received page and placing each of the first number of parameters in a temporary storage; placing a second number of parameters in a temporary storage on an as needed basis; returning to the user the received page as the requested page with the first number of parameters and the second number of parameters removed therefrom, the returned page having a URL associated therewith, the URL including a query string with a number of site parameters; retrieving each of the first number of parameters and the second number of parameters from the temporary storage; appending each of the first number of parameters and the second number of parameters retrieved from the temporary storage to the URL associated with the returned page at the query string thereof, the query string of the appended URL thereby including the number of site parameters and the first number of parameters and the second number of parameters; and sending to a tracking database the appended URL with the query string having the number of site parameters and the first number of parameters and the second number of parameters, wherein the tracking database stores the sent URL therein for being accessed by one or more analytical tools to analyze the number of site parameters and the first number of parameters and the second number of parameters in the query string of the stored URL regarding the activities of the user at the site, wherein each of the first number of parameters and the second number of parameters in any stored URL has a unique name as compared to any other of the first number of parameters and the second number of parameters in the stored URL.