Patent ID: 7640562
Filing Date: 2009-12-29
Classification: G06Q

Abstract:
1. A method for using an advertisement in a set-top box (STB) of a television network, wherein the method is performed at the STB, the method comprising: receiving, in the STB, advertisement selection information for a plurality of associations of a determined advertisement space with a determined advertisement, wherein the advertisement selection information comprises a probability value corresponding to each of the plurality of associations; triggering a selection of an advertisement for the determined advertisement space; generating, in the STB, a random value or a pseudo-random value; attributing a range of values to each probability value received in the STB, wherein the range of values corresponding to each probability value is attributed so as to avoid overlap with distinct associations comprising the determined advertisement space; selecting the determined advertisement when the random value or the pseudo-random value falls into the range of values corresponding to an association containing the determined advertisement and the determined advertisement space; and upon selection of the determined advertisement, displaying the selected advertisement.