Patent ID: 9081468
Filing Date: 2015-07-14
Classification: G06F,G06Q

Abstract:
1. A method performed by a computer processor executing computer program instructions stored on a non-transitory computer-readable medium, the method comprising: (A) identifying a first interaction by a first user with a first content element on a first web site associated with a first entity, wherein the first content element is specified by a first content element specification, wherein the first content element specification includes a unique cross-site identifier; (B) identifying a second interaction by the first user with a second content element on a first social networking site associated with the first entity, wherein the second content element is specified by the first content element specification; (C) storing, in a profile associated with the first user and the first entity, a first record of the first interaction and a second record of the second interaction, wherein the first record includes the unique cross-site identifier and wherein the second record includes the unique cross-site identifier; and (D) calculating a metric based on the first record and the second record, wherein the metric includes data representing a sum of a number of interactions of the first user with the first content element and a number of interactions of the first user with the second content element.