Patent ID: 8311883
Filing Date: 2012-11-13
Classification: G06Q

Abstract:
1. A computer-readable non-transitory storage medium embodying a computer-readable program that, upon execution by a computer, causes the computer to perform a method of providing electronic advertisements, said method comprising: establishing one or more trusted primary sources; establishing one or more trusted secondary sources, the trusted secondary sources being a function of one or more trusted primary sources; accessing electronic advertisement data; authenticating a source of the electronic advertisement data by verifying that the source of the electronic advertisement data is either a trusted primary source or a trusted secondary source; determining whether a source rating exceeds a threshold based on repeated and consistent favorable ratings; assigning increased authenticity to each source whose rating exceeds the threshold; displaying, for selection, on a display means one or more items corresponding to electronic advertisement data from an authenticated source, wherein sources identified as having increased authenticity are displayed first on the display means; performing an e-commerce transaction relating to the one or more items when the source of the electronic advertisement data has been authenticated, wherein the e-commerce transaction comprises buying or selling a product or service; receiving and storing comment data entered into a computer by a user, the comment data comprising one or more user comments related to a particular transaction between the user and the source; assigning a rating of 1 to 5 to the transaction based on the comment data; determining whether a source status of the source is modified based on the transaction between the user and the source; searching the electronic advertisement data utilizing one or more search criteria, wherein the search criteria is selected from a group that includes each of: tag data, date data; location data, cost data, and comment data; sorting the electronic advertisement data utilizing one or more sorting criteria, wherein the sorting criteria is selected from a group that includes each of: geographic location, age, or condition of the good or services; and displaying a number of times that a particular electronic advertisement has been accessed.