Patent ID: 7406434
Filing Date: 2008-07-29
Classification: G06Q

Abstract:
1. A method of multiattribute analysis and optimization for providing automated measurements of an importance of attributes and attribute values of message alternatives and, in an automated manner, for improving a stage-to-stage performance of the message alternatives in a multi-stage message campaign in an interactive measurable medium; the method comprising: obtaining historical information including historical performance data for message performance for at least one previous stage of the multi-stage message campaign; generating a multiattribute system that describes the message alternatives in terms of the attributes and the attribute values, wherein an attribute is an inherent characteristic of a message alternative and an attribute value is a particular instantiation of the attribute, wherein the multiattribute system is generated by grouping the message alternatives into one or more multiattribute structures, wherein each multiattribute structure is a collection of attributes and each message alternative is assigned to one and only one multiattribute structure or a null multiattribute structure, and wherein, for each such message alternative, there is one and only one attribute value for each attribute that comprises the multiattribute structure to which the message alternative is assigned; determining an importance of the attributes and the attribute values to the performance of the message alternatives; based on the determination of the importance of the attributes and the attribute values, optimizing campaign performance through allocation of message alternatives to visitors during the multi-stage message campaign; and determining a next allocation for each new visitor for a next stage of the campaign.