Patent ID: 9076166
Filing Date: 2015-07-07
Classification: G06Q

Abstract:
1. A computer-implemented method comprising: receiving, by one or more processors, an input generated by a first content provider as part of a bidding process in which content providers bid for opportunities to provide content for publication, the input indicating (i) a desired web site for publishing a first content from the first content provider, and (ii) a future date for the publication of the first content on the desired website; generating, by the one or more processors, a model of the bidding process for the desired web site based at least on (i) history data that indicates one or more prior outcomes of the bidding process in which other content was published on the desired web site and (ii) a target budget associated with the publication of the other content or a target number of impressions associated with the other content; determining, by the one or more processors and using the model of the bidding process for the desired web site that is generated based at least on the history data, an estimated bid that is associated with winning the bidding process for the desired web site at the future date; generating, by the one or more processors, a proposed bid for publishing the first content on the desired web site on the future date, and data indicating a statistical likelihood that the proposed bid will win the bidding process for publishing the first content on the desired web site on the future date, based at least on the estimated bid that is associated with winning the bidding process; and providing, by the one or more processors, the proposed bid and the data indicating the likelihood as output to the first content provider.