Patent ID: 8591304
Filing Date: 2013-11-26
Classification: A63F,H04L

Abstract:
1. A method of providing branded virtual objects in a virtual environment of a computer-implemented multiplayer online game, the method comprising: providing a graphical user interface to a player of the multiplayer online game, the graphical user interface to display on a player device at least one branded virtual object for selection by the player, the branded virtual object corresponding to a real-world physical structure and wherein player interaction with the branded virtual object results in an in-game action corresponding to a good or service associated with the physical structure in the real-world; monitoring selection of the at least one branded virtual object and placement of the at least one virtual object at a placement position in the virtual environment by the player using the player device; updating the virtual environment of the player to include the branded virtual object, wherein the branded virtual object is viewable to a plurality of guest players when each guest player visits the virtual environment of the player using a guest player device; monitoring interaction between each guest player and the branded virtual object; and in the event of the guest player interacting with the branded virtual object, performing the in-game action, and wherein the guest player expends a determinable amount of character energy when interacting with the branded virtual object to complete an in-game job.