Patent ID: 8955007
Filing Date: 2015-02-10
Classification: H04H,H04N

Abstract:
1. A system, comprising: an output computing apparatus to output program content data via a network, wherein the program content data comprises a plurality of images, wherein each of the plurality of images is selectable, wherein the plurality of selectable images comprise a plurality of selectable characters associated with the program content data, wherein the plurality of selectable characters become selectable in response to a user input device being pointed toward at least one of the plurality of selectable characters, wherein the program content data is part of a live broadcast; a subscriber input computing apparatus to receive, from one or more of a plurality of subscriber systems, voting data that indicates a subscriber's vote for at least one of the plurality of images and further configured to receive, from one or more of the plurality of subscriber systems, comment data related to the program content data during the live broadcast, wherein the subscriber is part of a plurality of subscribers; a subscriber input aggregation computing apparatus to aggregate the received voting data and the received comment data; the output computing apparatus to output, to the one or more of the plurality of subscriber systems, the aggregated voting data and the aggregated comment data via the network during the live broadcast, wherein each subscriber of the plurality of subscribers are placed in at least one of a plurality of social networking peer groups based on similarities between at least one of each subscriber's voting data and voting data associated with one or more other members in the at least one of the plurality of social networking peer groups, each subscriber's comment data and comment data associated with one or more members in the at least one of the plurality of social networking peer groups, and interest data associated with each subscriber and interest data associated with one or more members in the at least one of the plurality of social networking peer groups; and an advertising computing apparatus that outputs advertising content data, associated with the program content data, over the network and receives, from the user input device, one of a request to skip and a request to view the advertising content data, wherein, if the advertising computing apparatus receives the request to skip the advertising content data, the advertising computing apparatus provides second advertising content data that is at least one of a same length as the advertising content data and selected by the subscriber.