Patent ID: 6836799
Filing Date: 2004-12-28
Classification: G06F,G06Q,H04H,H04L,H04N

Abstract:
A method of tracking network activity of a user, comprising the steps of:implementing a profile application on a computer of the user disposed on a network to track the network activity of the use, which profile application has associated therewith a unique ID wherein the profile application, after a configuration process, associates the unique ID with the user and user and user profile information, and has a bar code associate therewith that is distinct from the unique ID, the unique ID embedded within the bar code; wherein the configuration process includes the step of entering user profile information of the user into the profile application, which user profile information is then associated with the unique ID and bar code; accessing a vendor server on the network by the user to view server information; transmitting the unique ID stored in the application on the user's computer in response to accessing the vendor server; accessing at the vendor server the user profile information utilizing the received unique ID and associated therewith; delivering server information to the user computer for viewing by the user as a function of the accessed user profile information; and logging activities of the user with an activity log generated and stored in association with the unique ID while the user accesses the vendor server for viewing the server information.