Patent ID: 8725559
Filing Date: 2014-05-13
Classification: G06Q

Abstract:
1. A computer-implemented method for providing electronic advertisements, the method comprising: under control of one or more computer systems configured with executable instructions, categorizing, at a server, a plurality of electronic advertisement content based upon one or more attributes of the advertisement content; receiving, at the server, a request for an electronic advertisement for display to a user; determining, at the server, whether an electronic advertisement from the plurality of electronic advertisement content for display to the user matches preferred attributes from a set of user attributes and preferences associated with the user; and determining, at the server, that none of the plurality of electronic advertisements match the preferred attributes of the user; creating, at the server, a new electronic advertisement using the preferred attributes from the set of user attributes and preferences in response to the determination that none of the plurality of electronic advertisements match the preferred attributes of the user, wherein creating the new electronic advertisement further comprises: