Patent ID: 9015128
Filing Date: 2015-04-21
Classification: G06Q,H04L

Abstract:
1. A method for characterizing one or more users accessing a plurality of web pages, the method comprising: generating a social sharing graph based at least in part on at least one log record received from a tracking component located on the plurality of web pages, the at least one log record corresponding to one or more user activities of the one or more users on the plurality of web pages, wherein, the social sharing graph is indicative of a relationship between the one or more users; assigning a first score and a second score to the one or more users depicted in the social sharing graph based at least in part on the at least one log record, the first score indicative of an information influencing capability and the second score indicative of an information receptive capability of the one or more users; comparing the first score and the second score with a first threshold score and a second threshold score respectively; classifying a first set of users from the one or more users into a first category based at least in part on the comparison of the first score with the first threshold score; and classifying the one or more users into a second category based at least in part on the comparison of the second score with the second threshold score, wherein the above steps are performed by a computer.