Patent ID: 8265104
Filing Date: 2012-09-11
Classification: H04J,H04N,H04Q

Abstract:
1. A method of providing advertising or promotions over a content delivery network having at least first and second multiplexing stages disposed within said content delivery network, said method comprising: multiplexing a plurality of first content elements together at the first multiplexing stage to form a first multiplex; and providing feed-back information to said first multiplexing stage from the second multiplexing stage within said content delivery network, said second multiplexing stage being downstream in a transmission path from said first multiplexing stage; wherein said feed-back information relates to one or more secondary content elements to be inserted into said first multiplex at said second multiplexing stage in order to form a second multiplex; and wherein said first multiplexing stage utilizes said feed-back information to adjust at least one parameter associated with an operation of said first multiplexing stage in order to accommodate said one or more inserted secondary content elements.