Patent ID: 7356547
Filing Date: 2008-04-08
Classification: G06Q,Y10S

Abstract:
1. In a system, including at least one processor, configured to schedule a display of one or more advertising impressions of available advertising inventory, a method for scheduling and displaying a requested quantity of the advertising impressions in accordance with target criteria, the method comprising: selecting, at a planning module, an advertising impression goal for a plurality of advertising campaigns, an advertising type and a weight for each of a plurality of advertisement contents displayed in association with the plurality of advertising campaigns, the advertising impression goal being specific to one or more target criteria; upon scheduling a display of the plurality of advertisements to attain the advertising impression goal for each of the plurality of advertising campaigns, updating, at a control module, a display schedule for the plurality of advertisements; and upon intermittently delivering the plurality of advertisement contents for the plurality of advertisements, the advertising type and the weight for each advertisement of the plurality of advertisements to a receiver module, defining a display frequency for each advertisement of the plurality of advertisements to enable the receiver module to selectively display the advertisement contents of the advertisement following the display frequency to achieve the advertising impression goal, wherein defining the display frequency comprises: