Patent ID: 8498895
Filing Date: 2013-07-30
Classification: G06Q

Abstract:
1. A system to provide content for evaluation, the system comprising: a treatment generator to generate a treatment including at least one variable component and provide the treatment to a user device visiting a web site; a unique ID module running on a computer system to an online behavior capture module to capture online behavior of the user in response to providing the treatment to the user device and to determine whether the unique ID is associated with the captured online behavior, wherein to determine whether the unique ID is associated with the captured online behavior, the online behavior module is to an online behavior tracker to receive the captured online behavior of the user and the associated unique ID, and to determine whether the associated unique ID matches any stored unique IDs, and upon a determination that the associated unique ID matches any of the stored unique IDs, the online behavior tracker is to store the captured online behavior with the matching stored unique ID.