Patent ID: 7991644
Filing Date: 2011-08-02
Classification: G06Q

Abstract:
1. A system for processing a wireless order from a vendor over a network from a mass media publication containing a human-perceptible advertisement for advertising to consumers a product or service offered by the vendor, the mass media publication attached with at least one radio frequency identification (RFID) tag, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service offered by the vendor comprising: a cellular telephone ordering device of a human consumer who perceives the human-perceptible advertisement of the mass media publication the cellular telephone ordering device comprising a radio frequency identification reader to receive from the at least one RFID tag of the mass media publication the wireless identification transmission signal from the mass media publication and representing information pertaining to the product or service offered by the vendor, the cellular telephone ordering device further configured to accept input from a consumer, generate an electronic order request with the received information from the wireless identification transmission signal and communicate the request to and receive a response from a vendor system across a network; the cellular telephone ordering device in communication with the vendor system, the vendor system for receiving and processing the request of the cellular telephone ordering device across the network, and responding to the request by sending information to the cellular telephone ordering device via the network, the information associated with the wireless identification transmission signal from the mass media publication.