Patent ID: 8527352
Filing Date: 2013-09-03
Classification: G06Q

Abstract:
1. A method comprising: accessing by one or more computer systems one or more keyword groups, each of the keyword groups comprising one or more keywords, each of the keywords in each of the keyword groups having one or more sets of metric values determined with respect to a set of advertising metrics and one or more advertising positions; for each of the keyword groups with respect to each of the advertising positions, calculating by the one or more computer systems one or more advertising metric estimates for the keyword group with respect to the advertising position based on the sets of metric values of the keywords in the keyword groups; for each of the keywords in each of the keyword groups with respect to each of the advertising positions, calculating by the one or more computer systems one or more advertising metric estimates for the keyword with respect to the advertising position based on the sets of metric values of the keywords in the keyword groups and the advertising metric estimates for the keyword groups with respect to the advertising positions; and for each of the keywords in each of the keyword groups: