Patent ID: 7155852
Filing Date: 2007-01-02
Classification: G09F

Abstract:
1. A holder for displaying a generally stiffly flexible, thin advertising placard in association with a merchandizing fixture exhibiting such merchandize for sale, which comprises an elongated shank, at one end of said shank anchoring means adapted for detachable affixation to said fixture, and at the other end a three-dimensional head for reception of said placard, said head having at least one substantially linear slot defined between opposite faces extending across a first portion of the head periphery and inwardly into the head interior, said slot having a thickness exceeding the thickness of said placard and a depth sufficient to receive a marginal portion of said placard, the opposite faces of said slot each having an array of slightly spaced apart parallel non-resilient ribs projecting there from towards the opposite face in alternating relation with the ribs of the opposite face to form opposed arrays, the ribs of said arrays terminating in tips, the tips of the ribs of the opposed arrays for each slot lying in substantially the same plane and having a generally rounded cross-section to permit flexing insertion therein of said marginal placard portion while asserting firm frictional engagement therewith.