Patent ID: 8635110
Filing Date: 2014-01-21
Classification: G06Q

Abstract:
1. A computer implemented method for facilitating centralized management, by a marketing system, of a plurality of marketing activities among a plurality of participants of a plurality of marketing networks, the plurality of marketing activities comprising at least a determination of one or more consumers to which marketing content is to be presented and a provision of marketing content thereto, the computer comprising a processor and a memory coupled therewith, the method comprising: registering, by the processor, each of the plurality of participants with the marketing system as being in one of a first participation category or a second participation category, wherein a participant registered in the first participation category comprises an originator of one or more products or services for sale to the one or more consumers and a participant registered in the second participation category comprises a reseller of the one or more products or services to at least a subset of the one or more consumers; providing a database stored in the memory and operative to store a plurality of participant records, each of the plurality of participant records being associated with one of the plurality of registered participants and storing participant data characterizing the associated participant as being registered in one of the first or second participation categories, each of the plurality of participant records further storing network data indicative of the associated participant belonging to at least one marketing network of the plurality of marketing networks; receiving first marketing content and first content rules associated therewith from a first registered participant registered in the first participation category, storing the first marketing content and first content rules in the database and allowing access to the stored first marketing content to at least a first subset of other registered participants of the plurality of registered participants not registered in the first participation category and belonging to a first marketing network of the plurality of marketing networks to which the first registered participant also belongs subject to the first content rules; and receiving first funding data and first funding rules associated therewith from the first registered participant and storing the first funding data and first funding rules in the database, the first funding data specifying first funds available to at least indirectly fund at least a portion of at least one of the plurality of marketing activities by at least one registered participant of the first subset of other registered participants with respect to the first marketing content subject to the first funding rules.