Patent ID: 6298330
Filing Date: 2001-10-02
Classification: G06Q

Abstract:
A method for delivering a targeted advertisement, comprising the steps of:generating a first identifier corresponding to a first computer and associated with an observed offline purchase history of a consumer, said purchase history including information of an offline purchase of a consumer collected when the offline purchase transpired;sending the first identifier to the first computer;receiving a second identifier corresponding to the consumer from the first computer;associating the first identifier with the consumer by linking the first identifier to the second identifier corresponding to the consumer;sending the first identifier to a second computer;receiving from the first computer the first identifier; andelectronically delivering the targeted advertisement to the consumer at the first computer in response to receiving the first identifier from the first computer;wherein the second computer performs the steps of electronically delivering the targeted advertisement and receiving the first identifier from the first computer, and a third computer performs the steps of receiving the second identifier from the first computer and associating the first identifier with the consumer.