Patent ID: 7716861
Filing Date: 2010-05-18
Classification: G09F

Abstract:
1. An outdoor display sign, comprising: a display enclosure for large permanent highway signs; a variable message display forming a part of a face of the display enclosure; and a shade system blocking direct sunlight from impinging on the display enclosure except for a front face of the display enclosure when the sun is low in the sky, the shade system having a top shade offset from and covering a top of the display enclosure, wherein the offset of the top shade allows air to travel freely between the display enclosure and the top shade, the top shade is angled at less than a ninety degree angle from the face of the variable message sign, wherein the shade system has a display shade extending from a front side of the display enclosure, wherein the display enclosure includes a mask on the face of the sign and the mask is thermally isolated from the display enclosure and the mask is offset form the display enclosure, wherein the sign is protected from solar loading and does not require an active cooling system.