Patent ID: 6379251
Filing Date: 2002-04-30
Classification: G06Q,G07F

Abstract:
A method for increasing click-through rates for Internet banner advertisements, the method comprising the steps of:(a) transmitting a first uniform resource locator request to a first web server; (b) receiving web page data from said first web server, said web page data including banner ad data that identifies the source of one or more components to be used in rendering a banner ad in the web page defined by said web page data; (c) transmitting a second uniform resource locator request to a second web server, said second uniform resource locator request identifying at least one component to be used in rendering said banner ad; (d) receiving, from said second web server, computer program logic for storage on a computer usable medium in a client computer, said computer program logic including a means for enabling a processor in said client computer to implement a user interactive gaming function within a portion of said banner ad, wherein said user interactive gaming function is completed by interaction with a merchant web server; and (e) transmitting a third uniform resource locator request to said merchant web server, said third uniform resource locator request including game state information that is indicative of a state of said user interactive gaming function, wherein said game state information is processed by said merchant server to determine whether said user is qualified to win a prize.