Patent ID: 8490009
Filing Date: 2013-07-16
Classification: G06F

Abstract:
1. An information processing apparatus comprising: an information obtaining unit that obtains information related to display of content when the content displayed in an active display area of a terminal apparatus scrolls according to a scroll operation by a user and content identification information for identifying the content from the terminal apparatus; a storage unit that stores the obtained information related to display of the content and the content identification information in association with each other; and a determination unit that extracts the information related to display of the content and the content identification information from the storage unit and determines whether or not a user of the terminal apparatus is interested in the content identified by the extracted content identification information on the basis of the extracted information related to display of the content, wherein the information obtaining unit obtains content display area information related to display areas of content displayed in the active display area before and after scroll when the content scrolls according to a scroll operation by a user as the information related to display of the content, the storage unit stores the obtained content display area information and the content identification information in association with each other, and the determination unit extracts the content display area information and the content identification information from the storage unit and determines whether or not the display areas of content displayed in the active display area before and after the scroll overlap each other on the basis of the extracted content display area information, and if the display areas of content before and after the scroll overlap each other, the determination unit determines that the user of the terminal apparatus is interested in the content identified by the extracted content identification information.