Patent ID: 9060195
Filing Date: 2015-06-16
Classification: H04N

Abstract:
1. A method of delivering targeted television advertising, comprising: modeling purchasing behavior of a selected television service subscriber using a payment card transaction database with a processor; identifying television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior with the processor; wherein the modeling further includes: receiving from a television service provider payment card transaction information for the selected television service subscriber via a communication interface; searching the payment card transaction database to identify the selected television service subscriber based upon the received transaction information with the processor; searching the payment card transaction database for credit card purchase transactions made by the selected television service subscriber with the processor; wherein the payment card transaction information received from the television service provider further includes an identifier for the selected television service subscriber and transaction date, time and amount for a purchase of television service; and wherein the television service provider payment card transaction information for the selected television service subscriber received from the television service provider is anonymous.