Patent ID: 7979340
Filing Date: 2011-07-12
Classification: G06Q

Abstract:
1. A system to facilitate electronic commerce associated with an online website between a plurality of selling users and a plurality of potential buyers over a computer network, the system comprising: a computer accessible to the computer network to host the online website to thereby define a marketplace administrator server, the marketplace administrator server having a processor and memory coupled to the processor to store operating instructions therein; online e-commerce program instructions stored in the memory of the marketplace administrator server to facilitate electronic commerce over the computer network between a plurality of selling users and a plurality of potential buyers, the online e-commerce program instructions including a set of instructions that, when executed by the marketplace administrator server, cause the marketplace administrator server to perform the operations of: wherein the set of at least two item image files includes a first item image file providing a first image sized randomly based on a first preselected size range and a second item image file providing a second image sized randomly based on a second preselected size range, the second item image substantially larger than the first item image; wherein the system further includes a marketplace administrator server database accessible to the processor of the marketplace administrator server and having a plurality of marketplace item database records each related to a separate one of the plurality of marketplace items, each marketplace item database record including a unique item identification number, item title, item description, and at least two unique item image file names corresponding with the at least two item image files; wherein the system further includes a marketplace administrator image file server accessible to the processor of the marketplace administrator server and having image files related to the plurality of marketplace items, each image file having a unique image file name; wherein the system further includes a lookup table organized by image file name and mapping the marketplace administrator image file server; and wherein the online e-commerce program instructions further include instructions that, when executed by the marketplace administrator server, cause the marketplace administrator server to perform the operation of: storing each set of first and second item image files in the marketplace administrator image file server; receiving an item identification number identifying one of the plurality of marketplace items defining a selected marketplace item, accessing one of the plurality of marketplace item database records associated with the selected marketplace item, responsive to receiving the item identification number for the selected marketplace item, to thereby determine an associated item title and description for the selected marketplace item and an item image file name of each of the first and the second item image files for the selected marketplace item, determining a location of the first item image file associated the selected marketplace item and a location of the second item image file associated with the selected marketplace item, responsive to the respective item image file names, using the look-up table organized by image file name, adding the item image file locations for the first and second item images and associated title and description of the selected marketplace item to a seller marketplace item web page, and presenting the seller marketplace item web page to at least one of the plurality of potential buyers.