Patent ID: 8799123
Filing Date: 2014-08-05
Classification: G06Q

Abstract:
1. A computer implemented method comprising: determining, by a processor, a first allocation outcome of allocating recipients from a pool of potential recipients to receive messages from a first messaging campaign according to a first allocation algorithm that dictates a first order in which to allocate the recipients to receive the messages from the first messaging campaign, wherein the first messaging campaign: determining, by the processor, a second allocation outcome of allocating recipients from the pool of potential recipients to receive messages from the first messaging campaign according to a second allocation algorithm that dictates a second order, different than the first order, in which to allocate the recipients to receive the messages from the first messaging campaign, wherein the first allocation outcome and the second allocation outcome are different as a result of the first order and the second order being different; determining, by the processor, that the first allocation algorithm performed best at achieving the first campaign goal based on an evaluation of the first allocation outcome and the second allocation outcome; and allocating, by the processor, recipients from a second pool of potential recipients to receive messages from a subsequent messaging campaign according to the first allocation algorithm when the subsequent messaging campaign is associated with the first campaign goal.