Patent ID: 8527342
Filing Date: 2013-09-03
Classification: G06Q

Abstract:
1. A method of delivering advertising in an online environment comprising acts of: determining an intent of a user interacting with an e-commerce website; determining, by a publisher of the e-commerce website, a hurdle, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website; selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate; providing one or more controls in a user interface of a client computer system, each of the one or more controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the one or more controls; and providing an element, responsive to an input of the user, that is adapted to display, to the user, the one or more respective advertisements selected by the user.