Patent ID: 6557006
Filing Date: 2003-04-29
Classification: G06F,G06Q,Y10S

Abstract:
A method for displaying an interactive electronic representation of a corresponding static media object, comprisingimprinting a static media object with a unique identification tag; the static media object having an image with at least two different objects forming part of the image; the unique identification tag appearing on the static media object along with the image having the at least two objects; the unique identification tag and the image with the two different objects represented within the image being visible to the user on the static media object; creating an association between the unique identification tag and an interactive electronic representation of the static media object comprising at least one multimedia object; receiving the unique identification tag and a user identification code; displaying an interactive electronic representation of the static media object in response to receiving the unique identification tag; the interactive electronic representation having a duplicate image of the image in the static media object; the duplicate image being an exact reproduction of the image contained within the static media object and includes the at least two objects; receiving control input selecting one of the multimedia objects; and in response to the selection of the multimedia object, associating demographic information with the user identification code.