Patent ID: 8024220
Filing Date: 2011-09-20
Classification: B01J,G06Q,G07F

Abstract:
1. A method comprising: receiving, by a computer-based system for implementing a loyalty program, a transaction file comprising a supplementary member ID and purchase data, wherein said purchase data comprises a retailer item identifier; associating, by said computer-based system, at least two of said supplementary member ID, said purchase data, and a manufacturer item identifier; standardizing, by said computer-based system, said transaction file by associating said retailer item identifier and said manufacturer item identifier, wherein said standardizing characterizes at least one of a particular product or service across a plurality of retailers; and performing, by said computer-based system, an analysis that is dependent upon said transaction file and said associating at least two of said supplementary member ID, said purchase data, and said manufacturer item identifier.