Patent ID: 7987115
Filing Date: 2011-07-26
Classification: G06Q

Abstract:
1. An advertisement selection system for internet articles, comprising: a client, coupled to the internet, comprising: a specialty degree calculation unit, coupled to the internet, comprising a specialty characteristic value corresponding to at least one specialty characteristic, wherein the specialty characteristic value is generated according to historical articles published by the client; and an advertisement server, coupled to the internet, having a plurality of advertisements, each comprising an advertisement characteristic value corresponding to at least one advertisement characteristic, wherein the advertisement server selects one of the advertisements according to the article characteristic value, the specialty characteristic value, and the advertisement characteristic values of the respective advertisements, wherein the selected advertisement is integrated and published with the internet article; wherein the personal advertisement agent further comprises an advertisement selection record comprising selected historical advertisements corresponding to the client, the article characteristic value of the internet article integrated with the respective selected historical advertisements, and selection times for the respective selected historical advertisements, and the advertisement server selects one of the advertisements according to the article characteristic value, the specialty characteristic value, the advertisement characteristic values of respective advertisements, and the advertisement selection record.