Patent ID: 7483522
Filing Date: 2009-01-27
Classification: H04M,Y10S

Abstract:
1. A method of providing advertising over a network comprising: applying an informational database at a web site, wherein the informational database comprises information sought by a user; associating an identifier with the user to access the information, wherein the identifier uniquely identifies the user; associating attributes with the user identifier, wherein the attributes identify interests of the user; applying an advertising database at the web site, wherein the advertising database comprises at least one advertising message that is transmittable over the network; receiving a request for the information to the website from the user, wherein the request comprises the user identifier; selecting an attribute associated with the user identifier from the informational database; selecting an advertising message from the at least one advertising message based on the selected attribute; and transmitting the selected advertising message and the information to the user over the network.