Patent ID: 8548872
Filing Date: 2013-10-01
Classification: G06Q

Abstract:
1. A non-transitory computer-readable medium embodying a program executable in a computing device, the program comprising: code that generates a product feed associated with a plurality of products in a product catalog available via an electronic commerce system; code that retrieves a product from the product catalog; code that generates a product feed entry associated with the product; code that inserts a flag within the product feed in the product feed entry associated with the product when the product is associated with a price that is below a minimum advertised price threshold; code that generates a hyperlink within the product feed in the product feed entry, the hyperlink configured to cause the product to be added to a virtual shopping cart in the electronic commerce system; code that transmits the product feed to a third party site; code that receives a request from a client via the hyperlink within the product feed in the product feed entry, the request received in the electronic commerce system via the third party site; code that determines whether a user identifier is stored in the client, the user identifier being associated with a user account in the electronic commerce system; code that adds the product to a shopping cart associated with the user account in the electronic commerce system when the user account can be identified, the product added to an anonymous shopping cart in the electronic commerce system when the user account cannot be identified; and code that displays pricing information associated with the product in a third party site user interface in response to receiving the request from the client via the hyperlink within the product feed in the product feed entry and in response to the product being added to one of the shopping cart or the anonymous shopping cart in the electronic commerce system.