Patent ID: 8086503
Filing Date: 2011-12-27
Classification: G06Q

Abstract:
1. A method, comprising: establishing communication via a communications device between the user and a system to facilitate the primary transaction; receiving primary transaction data relating to the primary transaction into an upsell determination unit, the primary transaction data including data representing an identity of the user and representing the at least one specific item; generating, in the upsell determination unit, at least two scenarios under which to conduct a primary transaction and offering the user a choice between the at least two scenarios under which to conduct the primary transaction, wherein a first scenario provides that the user may conduct the primary transaction at a first cost to the user in exchange for the user receiving at least one offer of an upsell transaction, and wherein at least a second scenario provides that the user may conduct the primary transaction at a second cost to the user in exchange for receiving no offers of upsell transactions; conducting the at least one primary transaction, wherein the at least one primary transaction is within a definite number of permitted discrete primary transactions as defined by the user; and generating, in the upsell determination unit, an offer of the upsell transaction based on the primary transaction.