Patent ID: 8863178
Filing Date: 2014-10-14
Classification: G06Q,H04L,H04N,H04W

Abstract:
1. A method, comprising: receiving a first plurality of advertising content, a second plurality of advertising content and a third plurality of advertising content, the first plurality of advertising content being associated with a first plurality of local advertising content providers, the second plurality of advertising content being associated with a second plurality of national advertising content providers, the third plurality of advertising content being associated with a plurality of remnant advertising content providers, each local advertising content provider from the first plurality of local advertising content providers having a respective geographic scope different than a geographic scope of each national advertising content provider from the second plurality of national advertising content providers; receiving, via a first device, from a user device a request to provide a set of content from a plurality of sets of content to the user device; selecting a first advertising content from the first plurality of advertising content based on a location of the user device when the location of the user device is within the geographic target scope of the first advertising content; selecting a second advertising content from the second plurality of advertising based on the location of the user device when no first advertisement content from the plurality of advertising content is selected and when the location of the user device is within the geographic scope of the second advertising content; selecting a third advertisement content from the third plurality of advertisement content when no first advertisement content from the first plurality of advertising content and no second advertising content from the second plurality of advertising content are selected; and sending, via the first device, content associated with the set of content and the selected first advertising content, the second advertising content or the third advertising content to the user device.