Patent ID: 8290800
Filing Date: 2012-10-16
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method for determining an estimated demographic attribute value of a first online document given a set of independent users each of whom visited at least one of a plurality of second online documents and the first online document, the method comprising: a) accepting, by a computer system including at least one computer, a set of one or more known values of a demographic attribute, each of the one or more known demographic attribute values being associated with each of the plurality of second online documents, wherein each of the plurality of second online documents has a known value for the demographic attribute and has been visited by at least one user of the given set; b) determining, by the computer system, an estimate of the demographic attribute value of each of the independent users of the given set using the accepted known demographic attribute value of each of the plurality of second online documents visited by the user; c) determining, by the computer system, the estimated demographic attribute value of the first online document using the determined estimate of the demographic attribute value of all of the independent users of the given set; and d) associating, by the computer system, the demographic attribute and its determined estimated demographic attribute value with the first online document, wherein each of the plurality of second online documents is one of (A) a Website for which the demographic attribute value of the demographic attribute is known, or (B) a Web page for which the demographic attribute value of the demographic attribute is known, and wherein the first online document is one of (A) a Website for which the estimated demographic attribute value of the demographic attribute is determined, or (B) a Web page for which the estimated demographic attribute value of the demographic attribute is determined.