Patent ID: 8290351
Filing Date: 2012-10-16
Classification: G11B,H04N

Abstract:
1. A system for displaying an alternative advertisement to a subscriber when the subscriber fast forwards through a recorded advertisement, the system comprising: means for detecting a fast forward event during playback of the recorded advertisement wherein said means for detecting detects an end of the fast forward event and an initiation of the fast forward event during playback of the recorded advertisement; means for displaying the alternative advertisement to the subscriber, wherein the means for displaying stops displaying the alternative advertisement at the end of the fast forward event; and means for automatically controlling the fast forward event, wherein if said means for detecting detects the end of the fast forward event prior to end of the recorded advertisement, said means for automatically controlling will continue to fast forward the recorded advertisement until the end of the recorded advertisement, and said means for displaying will continue to display the alternative advertisement until the end of the recorded advertisement.