Patent ID: 8762226
Filing Date: 2014-06-24
Classification: G06Q

Abstract:
1. A computer-implemented method performed on an e-commerce computer system, the method comprising: identifying a plurality of tastemakers from a plurality of users of an e-commerce website, the plurality of tastemakers selected responsive to acts of: forming an association between a first user and a tastemaker by presenting an image survey to the first user, the image survey including: determining, by the e-commerce computer system, a shopping preference of the first user based, at least in part, on the association formed between the first user and the tastemaker, the shopping preference of the first user including information about the one or more merchandise items represented by the first image and the one or more merchandise items represented by the second image; identifying, by the e-commerce computer system, a second user having a shopping preference that is substantially similar to the shopping preference of the first user, the shopping preference of the second user including information, stored in a user preference database of the e-commerce computer system, about one or more preferred merchandise items of the second user; generating, by the e-commerce computer system, at least one shopping recommendation based on the shopping preference of the second user utilizing a recommendation engine of the e-commerce computer system; and presenting the at least one shopping recommendation to the first user through the user interface.