Patent ID: 7190474
Filing Date: 2007-03-13
Classification: A63F,B41J,B42C,G01C,G06F,G06K,G09B,H04N

Abstract:
1. A method of delivering an interactive printed document directly to a user on demand, said user having an inkjet printer, said method comprising the steps of: formatting user requested information in the document so as to include a first user interactive element, to allow the user to effect a response to the information, using a sensing device for transmitting first response data back to a computer system; identifying an advertising space outside an area of the document to be occupied by the information; formatting advertising material for the advertising space, said advertising material including a second user interactive element, thereby enabling the user to effect a response to the advertising material, using a sensing device for transmitting second response data back to the computer system printing the document, having the advertising material in the advertising space together with coded data, on a surface defining structure using said inkjet printer, said coded data being indicative of an identity of the document and of the first and second interactive elements, wherein said inkjet printer prints the coded data at the same time as printing the document on the surface defining structure.