Patent ID: 8494589
Filing Date: 2013-07-23
Classification: H04M

Abstract:
1. A method of receiving content associated with media, comprising: using a camera of a mobile device to acquire an image from media by taking a picture of the image using the camera, wherein the image comprises a particular design from at least a portion of an advertisement, wherein the advertisement further includes identification information that identifies to the user that the purpose of the particular design is to permit the user to receive a discount for a subsequently ordered item associated with the advertisement; transmitting the image to a remote computer; receiving at the mobile device displayable content that was obtained using the image, and displaying at least a portion of the content on a display of the mobile device, wherein the portion of the displayed content comprises a form of discount that may be provided at a merchant location to receive the discount; and transmitting from the mobile device to a point of sale device at the merchant location the discount to permit the discount to be redeemed when making the purchase; wherein using the mobile device to process the image to thereby produce the content comprises: using an application residing on the mobile device to produce a link to the content; and using the link to direct a browser on the mobile device to a server having the content.