Patent ID: 7584215
Filing Date: 2009-09-01
Classification: G06F,Y10S

Abstract:
1. A method of creating user-experiential media services in an information system including an information content database, in which parameters descriptive of the content of information services are arranged to be stored, and a user profile database, in which parameters descriptive of users of the information services are arranged to be stored, the method: creating a rulebase including a test user group's reaction impulses to information stimuli presented; creating databases descriptive of an information content space and a user profile space and including theoretical alternatives for the parameters descriptive of the content and the users of the information services; creating a database descriptive of a reaction space including theoretical alternatives for parameters descriptive of the reactions of the users of the information services, the database being created as an interaction of the database descriptive of the information content space and the database descriptive of the user profile space, the interaction being specified based on the reaction impulses defined in the rulebase; creating metadata files for at least one user of the information service and for at least one content of the information service by comparing the actual parameters descriptive of said user and said content of the information service with the theoretical parameters based on said reaction impulses specified in the rulebase; determining any possible reactions created as a result of the interaction of said user and said content of the information service based on said metadata files and the reaction impulses specified in the rulebase; selecting the desired reaction among said possible reactions; in response to the user starting to browse said information service, modifying the content of said information service for presentation to the user to provide an optimal probability of the creation of the desired reaction in the user; collecting data during the use on the reactions of the users of the information services to the information objects presented; creating a file descriptive of the user's reactions based on said data; monitoring the achievement of the desired reaction in the user by comparing said file with the database descriptive of the reaction space, based on the reaction impulses included in the rulebase; and determining the probability of the achievement of the desired reaction based on said comparison.