Patent ID: 6981224
Filing Date: 2005-12-27
Classification: G06F,G06Q

Abstract:
1. A method for delivering information to a person accessing a banner website from a terminal located remote from the source of said banner website, the terminal having an associated display device upon which the content of the website is visually perceived by a person using said terminal and a cursor whose position is controllable by said person, comprising the steps of: (a) serving initial signals from said source of said website or from another remote source by means of Javascript when said website is accessed by said person to provide a banner display of a banner area on said display device during a display time period, said banner display area including a plurality of banner sub-areas formed from said serving of initial signals and banner advertising message information that is visually perceivable by said person during said display time period when said website is accessed; (b) providing a plurality of additional visually perceivable images, each banner sub-area being associated with an additional visually perceivable image of said plurality of additional visual images to provide a first set of associations between said banner sub-areas and said additional visually perceivable images; (c) maintaining said set of associations during said display time period; (d) enabling said person to select one of said banner sub-areas of said banner display to provide a selected banner sub-area, whereupon said person is provided by means of Javascript with a display of selected additional visually perceivable advertising message information associated with said selected banner sub-area in accordance with said first set of associations during said display time period; (e) recording parameters representative of the performance of said additional visually perceivable images to provide recorded performance parameters; (f) optimizing at least one parameter in accordance with optimization criteria and said recorded performance parameters to provide optimized parameter information; (g) altering said associations between said banner sub-areas and said associated additional visually perceivable images in accordance with said optimized parameter information to provide a second set of associations between said banner sub areas and said additional visually perceivable images, said second set of associations differing from said first set of associations; (h) maintaining said second set of associations during said second display time duration; (i) repeating steps (a) to (g) using the same additional visually perceivable images and differing optimization criteria to provide differing sets of associations between said banner sub-areas and said additional visual images during differing display time periods.