Patent ID: 6073112
Filing Date: 2000-06-06
Classification: G06Q

Abstract:
In a computer network, a communication system for providing a planned series of communications from merchants to customers comprising:means for tracking and storing indications of customer identity and activity including (a) demographic data, (b) indications of time-driven actions and actions invoked by a customer and (c) communications by a customer to a merchant, said means for tracking and storing continually updating customer identity and activity indications;a segmenter responsive to the tracking and storing means continually updating customer identity and activity indications, the segmenter forming working segments of merchant customers as a function of at least demographics, actions invoked by a customer and communications by a customer to a merchant; anda digital processor assembly coupled to the segmenter, as a function of working segment, the digital processor assembly executing a program of communications predefined for the working segment, by the digital processor assembly determining (a) dates for each of the communications in said program based on predefined times desired by the merchant and (b) contents of each of the communications in the program from predefined indications of merchant desired communications.