Patent ID: 8423558
Filing Date: 2013-04-16
Classification: G06Q

Abstract:
1. A computer-implemented method for targeting advertisements the method comprising: receiving user data associated with one or more users; identifying user properties of a first user based on the user data; identifying a plurality of buckets, a first bucket corresponding to an advertisement category; eliminating, by a computer, unacceptable user properties from the user properties associated with the first user for the first bucket, the unacceptable user properties comprising user properties associated with the first user that are irrelevant to the advertisement category of the first bucket; identifying subsets of the user properties comprising two or more of the user properties associated with the first user from remaining user properties, wherein a subset is a group of user properties; eliminating unacceptable subsets of the user properties associated with the first user, the unacceptable subsets comprising subsets that are irrelevant to the advertisement category of the first bucket, wherein valid subsets remain; grading, by the computer, the valid subsets of the first user relative to the first bucket; assigning the first user to the first bucket if the grading of the valid subsets of the first user is above a threshold grade; and displaying an advertisement, targeted to the first bucket, to the first user based on the assigning of the first user to the first bucket.