Patent ID: 8375405
Filing Date: 2013-02-12
Classification: H04N

Abstract:
1. A method, comprising: receiving data indicating selection of a media title; forwarding a request for the media title to a first server; obtaining contextual metadata associated with the media title, the contextual metadata indicating a product appearing in the media title and title information indicating a title of the media title; forwarding an advertisement request comprising the contextual metadata to a second server; receiving, from the second server, receiving the media title from the first server; playing the first contextual advertisement; displaying, with the first contextual advertisement, a first option for terminating playing of the first contextual advertisement and playing the media title, and a second option for accessing the additional information associated with the product; upon completion of playing the first contextual advertisement, playing the media title; upon completion of playing the media title, playing the second contextual advertisement; and displaying with the second contextual advertisement a third option for purchasing the product, wherein the contextual metadata further comprises data identifying a movie contextually associated with the media title, and wherein playing the second contextual advertisement comprises displaying a fourth option for purchasing the movie.