Patent ID: 7949561
Filing Date: 2011-05-24
Classification: G06Q

Abstract:
1. A method for determining advertising effectiveness of cross-media campaigns, comprising: determining, by a computer system, based on a factorial experimental design comprising one or more control groups and one or more exposed groups, one or more measures of effectiveness of a cross-media campaign, wherein the cross-media campaign comprises two or more media; plotting, on a display of the computer system, at least one of the measures of the effectiveness of the cross-media campaign against time; isolating an effects of at least one of the media from the effects of at least one of the other media in the cross-media campaign, wherein the effect of the at least one media is isolated from the effects of the at least one other media, at least in part, based on the factorial experimental design; displaying, for each of at least one of the two or more media in the cross-media campaign, an isolated effect of the medium; and performing, for at least one of the media, a dollar-for-dollar comparison, wherein determining at least one of the measures of effectiveness of the cross-media campaign comprises continuous tracking of at least one of the media.