Patent ID: 7711733
Filing Date: 2010-05-04
Classification: G06Q

Abstract:
1. A method for targeting media to a communications device of a user, comprising: receiving descriptive information that describes media; comparing the descriptive information to stored user-defined criteria, the user-defined criteria comprising keywords input by a user, wherein comparing the descriptive information to the user-defined criteria comprises: comparing the descriptive information to the user-defined criteria further comprises: responsive to the match being determined from comparing the descriptive information of the media to the user-defined criteria, determining whether the match should be excluded based on exclusion rules for the media; storing the media to memory of a communications device, responsive to determining the match of descriptive information of the media and responsive to the match not being excluded; and sending information describing: a frequency of presentation of the stored media, a time of presentation of the stored media, a preceding content that precedes presentation of the stored media, and a subsequent content that follows presentation of the stored media.