Patent ID: 8235814
Filing Date: 2012-08-07
Classification: G06Q

Abstract:
1. A method, comprising: identifying impression data associated with display of content during execution of at least one game, the impression data including respective display values for a plurality of display metrics characterizing each appearance of the content during the at least one game; identifying a normalization function for a first display metric among the plurality of display metrics, the normalization function scales the respective display value for the first display metric based at least on the respective display value for two other display metrics among the plurality of display metrics, the two other display metrics being different from the first display metric; and generating, by a processor, normalized impression data based on application of the normalization function to the identified impression data, where the normalized impression data represents a normalized occurrence of impressions and includes at least a respective normalized value for the first display metric for each appearance of the content during the at least one game.