Patent ID: 9129021
Filing Date: 2015-09-08
Classification: G06F,G06Q

Abstract:
1. A search engine for performing a search for a keyword, comprising: at least one result responsive to at least one search correspondent to a first application; at least one database comprising a plurality of terms by category, wherein at least one of the categories includes the keyword and relational ones of the plurality of terms to the keyword; and a heuristic engine comprising a plurality of rules, wherein said heuristic engine, when executed by at least one computing processor, applies said plurality of rules, in accordance with the relational ones of the plurality of terms, to a second application to assess the keyword as a primary subject of a networked site; wherein at least one advertisement is delivered to the second application based on the at least one search; wherein the plurality of rules comprises a distance of at least two of the relational ones of the plurality of terms and the keyword from a visual edge of the networked site.