Patent ID: 9031862
Filing Date: 2015-05-12
Classification: G06Q,G06T,G09F

Abstract:
1. An advertisement delivery target identifying apparatus comprising: an image acquiring unit, comprising one or more cameras or scanners, which acquires an image of a person present within or outside of a visible range of an advertisement; an expected moving range calculating unit which calculates an expected moving range in a future of the person from the image; a score calculating unit which calculates a score based on a relationship between the visible range of an advertisement and the calculated expected moving range; and an advertisement delivery target identifying unit which identifies the person to be a target of an advertisement to be delivered based on the calculated score, wherein the expected moving range calculating unit forms a grid map of the person, and the score calculating unit calculates the score based on the size of an overlapped area of the grid map of the person and the visible range.