Patent ID: 8782692
Filing Date: 2014-07-15
Classification: G06Q,H04N

Abstract:
1. A method for recommending alternative programming during playback of a first media program having a plurality of advertising breaks to a first viewer, the method comprising: receiving, from a media player, an indication that the first media program is being played by the first viewer; dynamically identifying a second media program of a potential interest to the first viewer from a plurality of media programs that are offered by a media program provider; providing information for the second media program to the media player, wherein the media player provides the information for the second media program to an ad server in a request for an advertisement during an advertising break; during the advertising break, enabling a presentation on the media player of an interface identifying the second media program instead of an advertisement when the media player receives information for the second media program from the ad server, wherein the ad server dynamically determined the second media program should be identified during the advertising break instead of a set of advertisements available for playing during the advertising break; accepting an indication of first viewer interest in the identified second media program; and in response to the accepted indication of first viewer interest in the identified second media program: