Patent ID: 8943124
Filing Date: 2015-01-27
Classification: G06F,H04M,H04W

Abstract:
1. One or more non-transitory computer-readable media storing computer-executable program code that, responsive to execution by one or more computer processors, causes operations to be performed for customizing a user interface presentation of a generic version of a mobile application downloaded on a mobile device, said method comprising: receiving a customization link from a mobile application system; launching the generic version of the mobile application responsive to invocation of the customization link; identifying, responsive to invocation of the customization link, an association identifier indicative of an association between a user of the mobile device and an entity with which the user is affiliated; transmitting, to a mobile application system responsive to identifying the association identifier, a request for customization information, wherein the request comprises the association identifier, wherein the customization information is associated with at least one of: i) the user or ii) the entity with which the user is affiliated, and wherein the customization information comprises at least one of: i) security information associated with the user or ii) branding information associated with the entity with which the user is affiliated; receiving, from the mobile application system, the customization information; customizing the user interface presentation of the generic version of the mobile application downloaded on the mobile device based at least in part on at least a portion of the customization information to generate a customized version of the mobile application comprising a customized user interface presentation; and presenting the customized user interface presentation of the customized version of the mobile application to the user via the mobile device.