Patent ID: 7685191
Filing Date: 2010-03-23
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method, the method comprising: tracking, by using a computer, search activities of actual search engine users over a plurality of different search engines; programmatically analyzing the tracked search activities to generate statistical data regarding a plurality of unique search queries used by a plurality of users of the plurality of different search engines to locate and access a particular document, said statistical data encompassing user search activities over the plurality of different search engines, wherein the programmatically analyzing is performed by a computer system; using at least the statistical data regarding the plurality of unique search queries to control automatic selection of advertisements to include in the particular document, wherein the statistical data identifies the search queries used the most frequently over the plurality of different search engines to locate the document, wherein the using at least the statistical data further comprises: otherwise, providing advertising that is algorithmically determined to be relevant to the particular document.