Patent ID: 8670319
Filing Date: 2014-03-11
Classification: G06F,G06N,G06Q,H04L

Abstract:
1. A method, performed by a device, of predicting a profile of user traffic at a web site, the method comprising: determining, by the device, a set of tags that characterize at least one feature of the web site based on a set of predefined rules, the set of tags including a tag that relates to an intended use of the web site or a tag that relates to an industry classification of the web site; identifying another web site, where tags of the other web site are similar to tags of the web site; identifying a traffic profile of the other web site, the traffic profile of the other web site characterizing behaviors of users of the other web site during a time that the users are accessing the other web site; selecting an initial traffic profile based on the traffic profile of the other web site; recursively updating, by the device, the initial traffic profile and the set of tags to generate a model of the web site; using, by the device, the model to predict traffic at the web site; comparing, by the device, the predicted traffic to observed traffic at the website; and outputting, by the device, a signal when the observed traffic does not match the predicted traffic.