Patent ID: 6749116
Filing Date: 2004-06-15
Classification: A47F,G06F,G06Q,G09G

Abstract:
An integrated electronic display system, comprising:a handheld remote programming device for generating light signals; â€ƒa display strip for receiving light signals from said handheld programming device and electronically displaying sales item data provided in updateable form by a computer, said display strip located along a store shelf having a plurality of designated display locations each adjacent a different product on the shelf and each having a display location address code in said computer, comprising: display grid elements distributed uniformly across the display strip to form illuminated alphanumeric characters; sensor means lying along the length of said display strip and across a boundary between laterally adjacent display locations for receiving light signals from a remote handheld programming device, said sensor means being selectively activateable by said handheld device at identifiable points along said sensing means indicative of said display location; transmitter means connected to said sensor means for programming said computer designated display location address codes; receiver means for processing display signals from said computer to display alphanumeric characters at designated display locations across a face of the display strip as programmed by said handheld device; and means to process said light signals into display command signals, said display command signals causing existing product display information to be shifted in lateral directions along the display strip to achieve proper alignment of displayed information with its corresponding product on the shelf.