Patent ID: 8296176
Filing Date: 2012-10-23
Classification: G06Q

Abstract:
1. A method comprising: accessing, by one or more computer systems, information regarding a visitor to a website; accessing, by the one or more computer systems, a plurality of filters, each of the filters being associated with one of a plurality of lead buyers and being defined by a set of lead criteria specified by the associated lead buyer; selecting, by the one or more computer systems, at least one of the filters for which the visitor qualifies as a lead, comprising: for each of the filters for which the visitor qualifies as a lead, accessing, by the one or more computer systems, information indicating a potential revenue to be obtained by a lead matcher from the lead buyer associated with the filter, the potential revenue being computed using at least: comparing, by the one or more computer systems, the potential revenues to be obtained by the lead matcher from the lead buyers associated with the filters for which the visitor qualifies as a lead with each other; and based on the comparison, selecting, by the one or more computer systems, one or more particular ones of the filters for which the visitor qualifies as a lead as filters to which to match the visitor.