Patent ID: 8929719
Filing Date: 2015-01-06
Classification: G06Q,G11B

Abstract:
1. A system, comprising: a computer readable medium stored on a non-transitory medium, having computer readable program information embodied thereon, said computer readable program information operating when executed by a processor to analyze a media file, stored on said non-transitory medium, where said media file is of a type and form which is playable to produce a media output that can be perceived by a user, said media file having media parts that represent the media output including at least multiple scenes in a video represented by the media file, wherein said program information when executed by the processor operates to analyze said media file to find objects in scenes of the video among said multiple scenes in the video and to find parts of said scene that have no objects therein and represent open areas into which items can be inserted, where said open areas do not display any objects when the video is viewed, and wherein said program information is also operative when executed by the processor to determine a time in the video of said open areas, and to store information indicative thereof; and also said program information operating when executed by the processor to replace at least one of said open areas with advertising information, wherein said program information also operates when executed by the processor to analyze said media file to find amounts of other movement in the scene, and wherein said program information includes information indicative of a charge for putting said advertising information into one of said open areas, wherein said charge varies depending on said amounts of said other movement in the scene.