Patent ID: 9137651
Filing Date: 2015-09-15
Classification: G06F,H04W

Abstract:
1. A computer-implemented method, comprising: receiving, by a telecommunications data repository of an application relevance core engine, telecommunications data related to a plurality of electronic device users from a telecommunications source; associating the telecommunications data with data related to an application downloaded by an electronic device to generate snapshot data pertaining to the application download which is stored at the telecommunications data repository, the application being one of a plurality of applications; and generating both an application relevance matrix for each application of the plurality of applications and a consumer relevance matrix for a consumer of the plurality of electronic device users for determining an application of the plurality of applications to promote to the consumer of the plurality of electronic device users from the snapshot data and the telecommunications data, wherein the consumer relevance matrix includes at least one dimension that corresponds to at least one of a location, presence, social network, purchase history, or profile of the consumer and a weight corresponding to the at least one dimension, wherein determining the application to promote to the consumer comprises calculating a relevance score for each of other applications downloaded by the electronic device, and multiplying the relevance score to a value corresponding to a propensity of the consumer to purchase applications, which is determined as a function of a plurality of applications browsed and downloaded by the consumer, and comparing a result of multiplying the relevance score to the value to a threshold value to determine whether to provide promotional material related to the application to the consumer.