Patent ID: 7418431
Filing Date: 2008-08-26
Classification: G06F,G06Q

Abstract:
1. A computer implemented method of analyzing results of a predictive model applied to a data pertaining to a plurality of entities, the method comprising: providing a predictive model for scoring the entities; displaying a rank ordering at least some of the entities according to their scores; and for each of the displayed entities, providing a hyperlink to a report tree containing a plurality of hyperlinked reports, including at least one summary report providing a quantitative summary of data contributing to a reason the entity is included in the rank ordered listing; wherein the report tree contains a plurality of reports comprising: a suspect list of entities identified by the predictive model; a breakdown report of each entity's activity by a selected categorization of the entity's activity, the breakdown report linked to the entity in the suspect list; a distribution chart linked from the breakdown comparing activity of the entity to activity of the entity's peers; a first subset report linked to the breakdown report showing the breakdown o the entity's activity by at least one of age or gender of other entities which interact with the entity; a second subset report linked to the first distribution report showing the breakdown of the entity's activity by at least one of age or gender of other entities which interact with the entity; a tabular report, linked to at least one of the breakdown report, the distribution chart, the first subset report or the second subset report, showing activity of the entity with respect to a selected categorization of the entity's activity; a interacting entity summary report linked to the breakdown report showing a summary of activities of the entity with respect to each other entity which interacts with the entity; a comparison report linked to at least one of the previous reports, comparing activity of the entity for at least one other entity with activity of the entity's peers for the same at least one other entity; and a report linked to at least one previous report, providing a listing of individual activities of an entity with respect to a selected categorization of the entity's activities.