Patent ID: 9191450
Filing Date: 2015-11-17
Classification: G06F,G06Q,H04L,H04N

Abstract:
1. A method comprising: rendering a gating media content segment presentation on a display; providing a user interface to a user viewing said gating media content segment presentation on said display; determining at least two user interaction indices associated with said gating media content segment presentation being rendered; and identifying a subsequent gating media content segment based, on said at least two user interaction indices including an under-threshold index and an over-threshold index; wherein said determining determines said under-threshold index using a first user interaction data measured before a threshold event and said over-threshold index using a second user interaction data measured after said threshold event, wherein said threshold event occurs after beginning said rendering of said gating media content segment presentation, wherein at least one of said under-threshold index and said over-threshold index is calculated using at least two values x and y obtained respectively from said first user interaction data and said second user interaction data, and wherein said at least one of said under-threshold index and said over-threshold index is calculated based on w wherein said threshold event makes a user interactive mechanism selectable, and wherein said second user interaction data includes data corresponding to user selection of the user interactive mechanism, and wherein said over-threshold index is given a greater weight than said under-threshold index for said identifying said subsequent gating media content segment.