Patent ID: 6453194
Filing Date: 2002-09-17
Classification: A61B

Abstract:
A method of assessing consumer reaction to a consumer activity, comprising:(a) allowing a sample population comprised of a plurality of members to participate in a consumer activity for a period of time; (b) measuring surface electromyography signals from a zygomatic muscle of each member of the sample population during the participation period; (c) measuring electrodermography signals, selected from at least one of galvanic skin response signals, skin conductance level signals and skin resistance level signals, of each member of the sample population during the participation period; (d) recording data including at least a description of a stimulus experienced by each member during the participation period and a description of the interaction between the member and the stimulus, and synchronizing such recorded data with the measurements of electromyography signals and electrodermography signals for each member so as to allow association of the recorded data with measurements of electromyography signals and electrodermography signals; (e) equating or translating the electromyography signals to an appeal value for each member; (f) equating or translating the electrodermography signals to an impact value for each member; and (g) visually representing at least one of the appeal and impact values identified with the synchronously recorded stimulus.