Patent ID: 8230460
Filing Date: 2012-07-24
Classification: G06Q,H04H,H04L

Abstract:
1. A method comprising: (a) receiving a plurality of unperfected logs at an electronic hub via a network, each unperfected log associated with a media outlet and each unperfected log indicating available advertising inventory of the media outlet, a portion of the available advertising inventory indicated as reserved inventory, and an anticipated broadcast schedule of the media outlet's available advertising inventory and programming content for a daypart; (b) storing the plurality of unperfected logs in a database based on the anticipated broadcast schedule of the media outlet's available advertising inventory and programming content for the daypart, where the database is part of the electronic hub that is operatively coupled to the network; (c) transmitting at least one of the plurality of unperfected logs by the electronic hub, the transmitted at least one unperfected log associated with a selected media outlet; (d) receiving, at the electronic hub, an inquiry by a media content provider into one or more spots in the available inventory; (e) in response to the inquiry, transmitting data associated with the one or more spots by the electronic hub to the media content provider; (f) receiving, at the electronic hub, a selection by the media content provider of one or more spots in the available inventory in response to the transmitted data; (g) in response to receiving the selection, requesting, by the electronic hub, the media content provider to provide advertising content related to the selected one or more spots; (h) receiving, at the electronic hub, advertising content from the media content provider; (i) associating, at the electronic hub, the advertising content with the selection of the one or more spots; (j) creating, by the electronic hub, a perfected log based on the unperfected log and the received advertising content; (k) monitoring, at the electronic hub, a broadcast of the selected media outlet; (l) detecting, at the electronic hub, a difference between the perfected log and the broadcast; (m) transmitting, by the electronic hub, status information based on a difference between the perfected log and the broadcast; (n) in response to detecting a difference between the perfected log and the broadcast, classifying, at the electronic hub, the advertising content as (o) in response to classifying the advertising content, scheduling a broadcast of the advertising content.