Patent ID: 9141970
Filing Date: 2015-09-22
Classification: G06Q,H04M

Abstract:
1. A method for capturing and tracking call information, the method comprising: receiving a request for a call to a merchant from a user on a device; capturing device user data relating to said device requesting said call; initiating a data connection between said device and a call analytics platform; sending said device user data to said call analytics platform, said call analytics platform performing the following steps: identifying a customer number associated with said request and based on said device user data; allocating a unique ID to said customer number, said unique ID enabling said device to make a call to said call analytics platform; sending said unique ID to said device via said data connection between said device and said call analytics platform; calling said unique ID from said device; capturing call context data relating to said call from said device; connecting said device to said merchant; and tracking and logging information relating to said call between said device and said merchant, wherein said request is received in response to a selection of an image presented on the device as a result of a local listing search.