Patent ID: 8117197
Filing Date: 2012-02-14
Classification: G06F,G06Q,H04L,Y10S

Abstract:
1. A method for dynamically modifying search results comprising: receiving one or more keywords for use as search terms from a user; providing a first set of search result objects; monitoring which document said user clicks on in interacting with said first set of search result objects; monitoring which documents said user skips; compiling information to infer user intent based on the content of said document the user clicks on and said documents said user skips; and immediately automatically re-ranking said first set of search result objects based on user intent inferred from said analyzing of the content of said document said user clicks on and said documents said user skips, so that a user clicking on a single document from said first set of search result objects results in a re-ranking of said first set of search result objects, so that upon said user returning from said document to said first set of search result objects including said document the re-ranked results will be visible; and doing said re-ranking based on information from searches including said keywords in a same browser session; wherein said re-ranking only re-ranks documents not yet displayed to said user.