Patent ID: 8504416
Filing Date: 2013-08-06
Classification: G06Q

Abstract:
1. An online session advertising method for displaying advertisements to a web site visitor having a computer, the method comprising: (a) storing a first group of one or more ad identifiers and a second group of one or more ad identifiers, wherein each ad identifier included in the first group identifies an ad for a first advertiser, each ad identifier included in the second group identifies an ad for a second advertiser that is different than the first advertiser, a first ad group identifier is associated with the first group of ad identifiers, and a second ad group identifier is associated with the second group of ad identifiers; (b) receiving, at a server, a first request message transmitted from a browser executing on the computer; (c) in response to said first request message, transmitting a response to the computer, wherein the response includes (i) a first document that includes an ad identifier from the first group of ad identifiers and (ii) a state information comprising the first ad group identifier; (d) after step (c), receiving, at a server, a second request message transmitted from the browser in response to the web site visitor activating a hyperlink included in the first document, wherein the second request message comprises the state information; and (e) in response to said second request message,