Patent ID: 9105040
Filing Date: 2015-08-11
Classification: G06Q

Abstract:
1. A system for publishing advertising media, comprising: a plurality of media delivery systems each configured to render media according to playback rules and gather environmental data while rendering the media, wherein the environmental data is gathered by one or more RFID sensors configured to detect RFID tags; and a back-end system in communication with the plurality of media delivery systems, the back-end system configured to provide the media and the playback rules to the selected media delivery systems and to receive the environmental data from the plurality of media delivery systems, wherein the back-end system is further configured to receive the media from an advertiser and permit the advertiser to select at least one of the plurality of media delivery systems on which to render the media; wherein the environmental data comprises a quantity and type of products people in a dwell area around a media delivery system in their proximity based on the one or more RFID sensors detecting RFID tags associated with the products, wherein the playback rules specify rendering the media based, at least in part, on the environmental data gathered by one of the plurality of media delivery systems while rendering the media, and wherein the playback rules specify rendering media that is related to or complementary of the type of product people in the dwell area around the media delivery system in their proximity.