Patent ID: 9060254
Filing Date: 2015-06-16
Classification: G06F,H04L,H04M,H04W

Abstract:
1. A computer program product in a non-transitory computer readable medium for use in a data processing system for managing interactive communications campaigns, wherein a first level keyword/source address pair is associated to an in-bound sub-campaign, the in-bound sub-campaign being configured to process any mobile-originated (MO) messages having the first level keyword on the source address, the computer program product holding computer program instructions, comprising: program code to define an in-bound messaging script that includes at least one action to be taken in association with a MO text message, wherein the action is based on one of: a state of a conversation, a second-level keyword, a value of a variable, and an occurrence in the communications campaign; and program code operative upon receipt of the MO text message from the source address and that includes the first level keyword to execute the in-bound messaging script with respect to the in-bound sub-campaign.