Patent ID: 8666814
Filing Date: 2014-03-04
Classification: G06Q,H04N

Abstract:
1. An advertising method adaptive to data broadcasts, the method comprising: receiving a broadcast request signal from a video on demand (VOD) terminal to download data broadcast; receiving an advertisement request signal from a mobile communication terminal to download advertising broadcast comprising information on goods related to contents of the data broadcast; storing an IP address of the VOD terminal, a geographical address where the VOD terminal is located, and a number of the mobile communication terminal before receiving the advertisement request signal; storing information on a relation between the VOD terminal and the mobile communication terminal in a database, the information formed by matching one of the IP address and the geographical address of the VOD terminal with the number of the mobile communication terminal; synchronizing the data broadcast with the advertising broadcast in such a way that an advertising broadcast scene corresponding to the data broadcast is displayed on the mobile communication terminal while replaying the data broadcast on the VOD terminal; sending the data broadcast to the VOD terminal; sending the advertising broadcast to the mobile communication terminal; storing information on a group of goods-of-interest in which a user of the mobile communication terminal is interested; generating sub-advertising broadcast by extracting contents corresponding to the group of goods-of-interest from the advertising broadcast; synchronizing the sub-advertising broadcast with the data broadcast; and sending the sub-advertising broadcast to the mobile communication terminal.