Patent ID: 8788344
Filing Date: 2014-07-22
Classification: G06Q,H04M

Abstract:
1. A method in a computing system for performing context-based call routing to advertisers, the method comprising: receiving a first advertiser phone number that is associated with an advertising campaign of an advertiser; providing the received first advertiser phone number to an electronic device of a user, wherein the electronic device displays the first advertiser phone number to the user and displays an indication that the user may initiate a voice call to the displayed first advertiser phone number; receiving, at the computing system, a request to initiate a voice call between the user and the first advertiser phone number; receiving, at the computing system, information indicative of the context in which the first advertiser phone number was displayed to the user; determining, by the computing system, based on at least the received request to initiate a voice call to the first advertiser phone number and the information indicative of the context in which the first advertiser phone number was displayed to the user, a second phone number of the advertiser; and redirecting, by the computing system, the received request from the first advertiser phone number to the determined second advertiser phone number by causing a voice call to be initiated for the user using the determined second advertiser phone number instead of the first advertiser phone number.