Patent ID: 7130808
Filing Date: 2006-10-31
Classification: G06Q

Abstract:
1. A method for improving the stage-to-stage performance of a message in a multi-stage message campaign in an interactive measurable medium; said method including steps of: (a) reading prior stage message state pertaining to a prior stage in a message campaign; said prior stage message state including a cumulative number of trials and a cumulative number of successes for a particular message at the end of said prior stage; (b) reading message performance results representing message trials and message successes from said prior stage based on said prior stage message state; (c) computing a current message state on the basis of said prior stage message state and said message performance results; and (d) generating a current message allocation based on said current message state; wherein at least one of steps (a)–(d) is performed by at least one processing device.