Patent ID: 9094721
Filing Date: 2015-07-28
Classification: H04N

Abstract:
1. A system for linking content stored on a computer network with content broadcast over a television network, the system comprising: a broadcast data stream server including a database storing tokens representative of links between the content broadcast over the television network and the content stored on a computer network, and accesses delivery information representative of at least a duration for delivering the token; a token registry for creating a respective token, registering the respective token, assembling one or more tokens into a token playlist, and storing the respective token and playlist in the database, the token registry allowing a content producer to at least one of create the respective token and track the respective token; wherein the tokens are authorized for use by a token registry; a trigger mechanism for indicating an instruction to deliver a playlist of tokens over the television network, the trigger mechanism generating a signal indicating the respective playlist of tokens and indicating a time for starting the delivery of the playlist of tokens, wherein the playlist of tokens includes at least one of the respective tokens and a time for starting the delivery of the respective token; a communications interface having a channel in communication with a television set top box device for transferring the respective token to the television set top box device; a storage, traffic, and automation system in communication with the broadcast data stream server for managing delivery of content to a multiplexer whereby content from the broadcast data stream server and content delivery triggered by the storage, traffic, and automation system are transformed into a stream of intermixed packages to be played out on the set top box; a packet generator for generating the packets within a stream of television content to be broadcast over the television network; the multiplexer coupled to the packet generator and the server for multiplexing a set of tokens stored in the database with the stream of television content, and a feedback monitor for receiving information sent from the set top box and checking to make sure that the received information matches the content that was sent to the set top box, wherein the token registry and the feedback monitor are on a same system, wherein the feedback monitor reports back to the content producer successful insertion of token data and successful delivery of token data, and wherein the token registry and the feedback monitor are part of a same device.