Patent ID: 7853665
Filing Date: 2010-12-14
Classification: G06Q

Abstract:
1. A method for targeting content to an audience that comprises a plurality of users, the method comprising: receiving rules from an administration client computing device, the rules comprising query criteria for the audience, each rule defined as a unit of functionality; storing the received rules in a database; scheduling the compilation of the rules on a predetermined time schedule; using the received rules to determine a membership list of the plurality of users to receive the content, the received rules comprising a property query rule, a member of rule, and a reports under rule, by: after independently generating the separate results of each of the property query rule, the member of rule, and the reports under rule, compiling the membership list of users according to the predetermined schedule by applying one or more conditional logic operators to combine the separate results of the property query rule, the separate results of the member of rule, and the separate results of the reports under rule; associating the compiled membership list of users with content; obtaining the content from a data store; and providing the content to the users listed within the compiled membership list.