Patent ID: 7627971
Filing Date: 2009-12-08
Classification: G09F

Abstract:
1. A merchandise display apparatus comprising: a shelf comprising a horizontally-oriented merchandise support surface, a front face extending downwardly therefrom and a planar bottom lip substantially parallel to the support surface, directed rearwardly, and having a free bottom lip edge; a label holder for carrying and displaying merchandise labels comprising a back panel and a transparent cover member, said back panel and cover member being resiliently interconnected to define a pocket therebetween for carrying a label, and an attachment structure for attaching the label holder to said planar bottom lip of the merchandise shelf, said attachment structure including a bottom leg integrally connected with said back panel and extending rearwardly therefrom to define a generally acute angle with said back panel, said bottom leg including a front portion integrally-coupled with said back panel, a rear portion having a free end, an upturned section extending from the free end for receiving said free bottom lip edge of said shelf, and an intermediate portion located between said front portion that is coupled to said back panel and said free end, said intermediate portion of generally concave configuration, said bottom leg having a width from the back panel to the free end less than the width of said planar bottom lip before attachment, said bottom leg elastically stretchable at its concave intermediate portion to tightly grip the bottom lip and retain the label holder thereto.