Patent ID: 9098839
Filing Date: 2015-08-04
Classification: G06Q,H04N

Abstract:
1. A method for digital commerce in conjunction with a digital broadcast, the method comprising: a) receiving a digital broadcast signal with a digital broadcast receiving device, wherein the digital broadcast signal includes a commercial message and ancillary data associated with the commercial message, wherein the ancillary data is related to the broadcasting of the commercial message; b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists, wherein presenting the commercial message includes applying a presentation filter to the commercial message to determine the predetermined condition, wherein the presentation filter is based on input from an ancillary device in communication with the receiving device, wherein the predetermined condition is detected by a vehicle sensor and/or a biometric sensor included in the ancillary device; c) generating response information using the ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message, wherein the response information includes a current location of the percipient or a current location of the receiving device; and d) transmitting the response information if a commercial transaction associated with the commercial message is completed.