Patent ID: 8231017
Filing Date: 2012-07-31
Classification: A47B,A47F

Abstract:
1. A retail shelf unit for delivering product-related content to customers comprising: a fixed upper shelf surface for displaying products; an enclosure below the upper shelf surface movable relative to the upper shelf surface between a closed position and an open position; at least one video display device installed in the enclosure and having a screen for displaying product-related content; the enclosure comprising a lower surface, two side surfaces, a rear surface and a front face surface which in the closed position cooperates with the upper shelf surface to form a closed space preventing access to the video display device and which, in the open position, allows access to the video display device; wherein the enclosure is mounted on two pairs of telescoping slides, one slide of each pair being secured to the enclosure and to a vertical sidewall extending from the upper shelf surface; the front face surface extending when in the closed position downwardly and outwardly from the front of the upper shelf surface and being pivotally connected to the lower surface of the enclosure along the front of the lower surface; and an opening in the front face surface through which the screen of the video display device can deliver product-related content to customers.