Patent ID: 7660792
Filing Date: 2010-02-09
Classification: G06F

Abstract:
1. A method for improving a user search experience by identifying spam results in a result set produced in response to a query, the method comprising: receiving, at a computing device, user feedback identifying as spam an individual result within a plurality of search results presented to a user in response to a query entered by the user, wherein the user feedback is entered by selecting a link that is displayed contemporaneously with and adjacent to the individual result; implementing one or more automated spam identification techniques on the individual result to determine whether the individual result is spam based on one or more characteristics of a website referenced by the individual result; and merging data obtained from the user feedback and the one or more automated spam identification techniques to obtain an indicator for the individual result, the indicator providing a likelihood that the individual result is spam, wherein the one or more automated spam identification techniques include determining a keyword monetization value for the query, wherein when the individual result is returned in response to a specific query with a low keyword monetization value the individual result is less likely to be spam.