Patent ID: 8574074
Filing Date: 2013-11-05
Classification: A63F,G06Q,H04N

Abstract:
1. A method for verifying an advertising impression in a digital environment, the method comprising: defining an impression area within the digital environment, the defined impression area being stored in memory as associated with an advertisement, wherein one or more bounds of the impression area are defined based on an angle relative to a vector normal to a surface of the advertisement and a distance from the surface of the advertisement; executing instructions stored in memory, wherein execution of the instructions by a processor determines that a character is in the defined impression area associated with the advertisement, wherein a line-of-sight from the character in the defined impression area to the advertisement is determined to be at least partially unobstructed; and updating advertising impression information stored in memory regarding the advertisement, the advertising impression based on the determination that the character is in the defined impression area associated with the advertisement and the determination that the line-of-sight of the character is at least partially unobstructed.