Patent ID: 9148704
Filing Date: 2015-09-29
Classification: H04N

Abstract:
1. A method for presenting an interactive ticker, the method comprising: receiving at a given client device a user preference for a pre-defined event, the user preference indicating when to display ticker content for the pre-defined event on the client device, wherein the client device comprises a mobile device; transmitting the received user preference to a distribution center that provides video content to a plurality of client devices, including the given client device; receiving a video signal and presenting a video program provided by the received signal on a display screen; receiving ticker content from the distribution center, wherein the ticker content is generated by the distribution center monitoring event data to determine whether a pre-defined event has occurred and, upon determining that the pre-defined event has occurred, comparing the event data to the user preference to determine whether the event data satisfies the user preference; identifying a viewing activity occurring on the given client device; determining at the given client device whether to display the received ticker content based on the user preference and the identified viewing activity; and providing an interactive ticker on the display screen having presented therein a first item that represents the ticker content for the pre-defined event when it is determined by both the distribution center and the given client device that the ticker content is to be displayed, wherein the interactive ticker is displayed without respect to the determination of whether to display the first item within the interactive ticker.