Patent ID: 7489768
Filing Date: 2009-02-10
Classification: G06Q,H04M,H04W

Abstract:
1. A telecommunications advertising system, comprising: an advertisement database that stores subscriber specific or third party advertisements; and a processor coupled with the advertisement database, the processor configured to: selectively associate, based on one or more factors selected from the group consisting of user preferences, language, communication source, communication type, time of day, communication destination, and geography, at least one advertisement in the advertisement database with a source of the incoming communication and with a destination of the incoming communication, cause at least one advertisement associated with the destination to be routed to the destination when the destination goes off hook in response to the incoming communication, with respect to a ringback signal that would normally be routed to the source, cause at least one short advertisement associated with the source to replace only ring tones of the ringback signal, and cause the ringback signal to continue to be applied to the source until after the advertisement applied to the destination is complete, at which time the source and destination can be connected.