Patent ID: 7987483
Filing Date: 2011-07-26
Classification: H04N

Abstract:
1. A method comprising: associating one or more sets of advertising metadata with a segment of video content, each of the sets of advertising metadata including information related to presenting at least one advertising element in association with the segment of video content; associating one or more sets of content metadata with the segment of video content, each of the sets of content metadata containing information related to presenting the segment of video content, including that the segment of video content should be presented in a fullscreen mode; storing rules for selecting at least one of the sets of advertising metadata and for selecting at least one of the sets of content metadata; receiving a request that indicates the segment of video content; and in response to receiving the request: selecting at least one of the sets of advertising metadata associated with the segment of video content based on the rules; selecting at least one of the sets of content metadata associated with the segment of video content based on the rules; and instructing a client system to generate a presentation based on the selected at least one set of advertising metadata and the selected at least one set of content metadata such that the presentation includes the segment of video content and the advertising element, and the segment of video content and the advertising element are presented together in a fullscreen video rendering window.