Patent ID: 8788321
Filing Date: 2014-07-22
Classification: G06Q

Abstract:
1. A computer based method of evaluating advertising comprising: collecting data that is relevant to a target audience from a plurality of advertisers; providing a taxonomy for associating one or more uniform resource locators with one or more headings in a plurality of headings based in part on the data collected from the plurality of advertisers; providing, over a network to a computational device, a searchable market focused directory of a plurality of uniform resource locators (URLs) categorized under a plurality of headings according to the taxonomy wherein the market focused directory is communicatively coupled to the computational device and performs steps comprising: storing, in a computer readable medium in a memory device, the market focused directory; storing executable computer code in a computer processor linked to the computer readable medium in the memory device; logging, in a computer readable medium in the memory device, over a specified time period, by executing the computer code using the computer processor, one or more users' actions in using the market focused directory into one or more log files; processing, by one or more processors, the log files to derive implicit measures from the users' actions, the implicit measures comprising durations and exit percentages; reading, from the computer readable medium in the memory device, the implicit measures into one or more databases; aggregating, by the processors, the implicit measures regarding a single URL across a plurality of user sessions; averaging, by the processors, the implicit measures regarding a single URL under a single heading across a plurality of user sessions; obtaining the user's Internet Protocol address from a server; cross-referencing, by the processors, the Internet Protocol address against a database to obtain geolocation information with respect to the user, the geolocation information includes data associated with an organization name of an IP address's owner; creating, by the processor, a report of the user behavior comprising the cross-referenced geolocation information data of the user and the averaged implicit measures; providing one or more log files containing financial information; processing the one or more log files containing financial information to obtain processed financial information suitable to correlate with implicit measures; combining the processed financial information suitable to correlate with implicit measures with the geolocation information; and calculating a return on investment for one or more headings based on the combined geolocation information, implicit measures, and processed financial information.