Patent ID: 8990108
Filing Date: 2015-03-24
Classification: G06Q

Abstract:
1. A computer-implemented method for presenting content based on information detected in real time, the method comprising: receiving, from a sensor and at a computer system, first information comprising at least a number of potential viewers in attendance at a physical location; providing, by the computer system, the first information to content providers in real time with the detection and before selecting a winning bid in an auction to present content to the potential viewers on a content presentation device; receiving, at the computer system, in real time with the detection and before selecting the winning bid, a realtime bid from at least one of the content providers, wherein the realtime bid is a bid that is conditioned on the first information comprising a number being greater than a predetermined threshold and is used in the auction along with one or more other bids, and wherein the realtime bid is responsive to receipt of the first information comprising at least a number of potential viewers; selecting at least one winning bid based on the first information and the received realtime bid; and providing at least one winning content item associated with the selected winning bid to a content presentation device at the physical location.