Patent ID: 8370437
Filing Date: 2013-02-05
Classification: G06Q

Abstract:
1. A method to associate incoming emails to a customer relationship management (CRM) object from a CRM application comprising: at a sending computing system, in the CRM application, creating a tracking token having a user configurable format that, when attached to an email, relates the email to a CRM object wherein creating the user configurable token further comprises: combining a token prefix, a creation descriptor, an email tracking ID and a tracking token number to create the tracking token; selecting a default token format based on a client; allowing the default token format based on the client to be modified; when the default token format based on the client is modified, replacing the default token format based on the client with the format as modified; storing the tracking token in a memory on the sending computing system along with previously created tracking tokens; attaching the tracking token to an email subject line of an outgoing email in the CRM application; sending the outgoing email to recipients from the CRM application; receiving an incoming email at the sending computing system at an email application; looking up a message ID in a header of the incoming email and searching for the message ID an email activity store comprising at least one of a table and a database, stored in the memory; determining whether the incoming email has an attached tracking token at the CRM application, when the message ID is found in the email activity store; when the incoming email has an attached tracking token, determining if the attached tracking token was created by the sending computing system by comparing the attached tracking token to the tracking token stored in the email activity store; and when the attached tracking token was determined to be created by the CRM application on the sending computing system,