Patent ID: 8375305
Filing Date: 2013-02-12
Classification: G06F,G06Q,H04L

Abstract:
1. A non-transitory computer-readable medium embodying a program executable in a computing device, comprising: code that establishes a session associated with a user interacting with a network site via a browser, the network site served by the computing device to a client associated with the user; code that generates a first network page associated with the network site, the network page generated with client side code configured to track mouse pointer position data corresponding to a pointer and transmit the mouse pointer position data on a periodic basis to the computing device; code that transmits the first network page to the client; code that receives the mouse pointer position data from the client executing the client side code; code that identifies, based at least in part upon the mouse pointer position data, at least one area of a browser window as a high value area by determining whether the pointer is most often positioned outside of the browser window relative to being positioned inside the browser window, identifying an area of the browser window that contains at least one exit point from which the pointer most often exits the browser window or that contains at least one entry point from which the pointer most often enters the browser window, and identifying the area as the high value area; and code that generates a second network page wherein a purchasing user interface element is placed an area of the second network page corresponding to a location of the high value area.