Patent ID: 8442864
Filing Date: 2013-05-14
Classification: G06Q,H04L,H04M,H04W

Abstract:
1. A system for distributing advertisements to modified applications running on target digital devices, the modified applications having been modified to accept advertisers' advertisements from the system over a communication network, the system comprising: a. an order management system comprising a processor running software for receiving requests from advertisers and generating and providing authentication codes to the advertisers for distribution to users of the target digital devices; b. an app server comprising a processor running software having a code validation module for (i) receiving authentication codes over the communication network from the users of the target digital device, the authorization codes having been received by the users from the advertisers; (ii) validating the codes to determine that the users are entitled to download modified applications selected by the users, and (iii) authorizing the users to download the modified applications and run the modified applications on the target digital devices; and c. an ad server comprising a processor running software having an ad serving module for delivering the advertisements to the modified application running on the target digital devices over the communications network for display on the target digital devices, the advertisements being selected based on the user identifying information and authentication code embedded in the modified applications, wherein the advertisements are from the a campaign of the advertiser whom the authentication code is received from.