Patent ID: 8527526
Filing Date: 2013-09-03
Classification: G06Q

Abstract:
1. A computerized method of selecting a list of network user identifiers, the method comprising: receiving, at a processing circuit, the list of network user identifiers; receiving, at the processing circuit, long-term history data indicative of web pages visited by one or more of the network user identifiers from the received list of network user identifiers prior to a first point in time and short-term history data indicative of web pages visited by the one or more network user identifiers after the first point in time and prior to a second point in time; identifying, by the processing circuit: generating, by the processing circuit, a model comprising the one or more long-term and short-term interest categories, wherein the model is generated based in part on the weight values for each of the one or more long-term and short-term interest categories; receiving, at the processing circuit, a list of candidate network user identifiers different from the list of network user identifiers, history data indicative of web pages visited by one or more of the candidate network user identifiers, and corresponding weight data associated with the history data; and applying, by the processing circuit, the generated model to the list of candidate network user identifiers to generate a list of similar network user identifiers.