Patent ID: 8670007
Filing Date: 2014-03-11
Classification: G09G

Abstract:
1. A method for driving a display apparatus, the display apparatus sequentially renewing an image to be displayed on a display region, the method comprising: dividing the display region into sub-regions; controlling a gradation luminance characteristic of each of the sub-regions, in response to the sequential renewing of the image, wherein the controlling controls the gradation luminance characteristic of each of the sub-regions so that (a) a white luminance of each of the sub-regions of the display region where white luminance is obtained, when it is judged that the display screen has no first sub-region, becomes lower than a white luminance of the first sub-region of the display region where white luminance is obtained, when it is judged that the display region has the first sub-region, and (b) a white luminance of each of the sub-regions other than the first sub-region of the display region where white luminance is obtained, when it is judged the display region has the first sub-region, becomes lower than a white luminance of the first sub-region of the display region where white luminance is obtained, when it is judged that the display region has the first sub-region.