Patent ID: 7930208
Filing Date: 2011-04-19
Classification: G06Q,H04W

Abstract:
1. A method for processing a message in a wireless communications system for possible message modification to include a selected advertisement message, wherein the message has an associated message size and format, and wherein the wireless communications system comprises a plurality of originating and destination wireless mobile devices, the method comprising the steps of: (a) receiving the message, the message being transmitted by an originating device and addressed to a destination device associated with a destination user; (b) generating a list of keywords based on at least one of: content of the message, profile information of the destination device, the destination user, and historical information of the destination user; (c) matching the list of keywords with a plurality of advertisement messages stored in an advertising message database; (d) retrieving one or more advertisement messages based on the match performed in the step (c) for inclusion with the message based on the destination device characteristics, capabilities associated with the destination device and user preferences associated with the destination user; (e) computing a net ad value for each of the retrieved advertisement messages, and selecting an advertisement message based on the net ad value; and (f) modifying the message to include the selected advertisement message, wherein the size and file format of the message is selectively modified to include the advertisement message, and the modified message is routed to the destination device.