Patent ID: 8499244
Filing Date: 2013-07-30
Classification: G06Q,H04N

Abstract:
1. A system comprising: an interactive service having one or more functions associated therewith; a set of multimedia objects; a randomization component that is configured to randomly select a multimedia object from the set of multimedia objects and to provide countermeasures against automation by a shell service; and a processor that is a component of a computer that is configured to implement a functionality invocation component, the functionality invocation component being configured to deliver the randomly selected multimedia object within the interactive service, and including a matching component configured to analyze interaction with the randomly selected multimedia object and determine whether the analyzed interaction satisfies one or more predetermined criteria for accessing the one or more functions, the randomly selected multimedia object including a set of instructions and multimedia content, the set of instructions being presented as one or more images embedded in the multimedia content and being stylized utilizing a captcha-like technique, and the set of instructions identifying manipulations of visual elements of the multimedia content that are required to satisfy the one or more predetermined criteria; and an advertising component configured to provide one or more advertising elements, the functionality invocation component being configured to utilize the one or more advertising elements as part of the multimedia content in the randomly selected multimedia object delivered within the interactive service, and the countermeasures including rejecting one of the multimedia objects based on a similarity to a previously used multimedia object.