Patent ID: 8965867
Filing Date: 2015-02-24
Classification: G06Q,H04L

Abstract:
1. A method for measuring and altering media topic influence, said method comprising: utilizing a processor to execute computer code configured to perform the steps of: receiving a publicly disseminated media transmission; and measuring general public influence of the media transmission via: identifying one or more media sources used to disseminate the media transmission; said identifying comprising identifying a topic associated with the media transmission, and determining subtopics related to the topic; obtaining one or more predetermined influence values associated with the topic and subtopics; said obtaining comprising measuring influence with respect to media sources employed in disseminating the topic, and thereupon ranking the media sources; and automatically determining at least one aspect of a story planting strategy based on the measured influence of the topic and subtopics, and on the ranking of the media sources, towards affecting general public influence of the topic and subtopics; wherein said ranking is based on a relative importance of a medium in disseminating the topic with respect to a predetermined geographical region.