Patent ID: 7634420
Filing Date: 2009-12-15
Classification: G06Q

Abstract:
1. A method for appraising value of a plurality of life insurance products, comprising: receiving, by a computer-based value appraising system, risk profile information of a proposed insured; receiving, by the computer-based value appraising system, information about proposed benefits to be provided and proposed price to be paid, including information about guaranteed amounts and illustrated amounts that depend on assumptions about the future, of each of a plurality of proposed life insurance products; receiving, by the computer-based value appraising system, information about an ability to meet financial obligations of one or more insurers providing the plurality of life insurance products; for each life insurance product of the plurality of life insurance products, determining an overall numeric rating reflecting the life insurance product's customer value proposition (CVP), including steps of: transmitting an appraisal of the plurality of life insurance products based on the determined customer value propositions (CVP) of the plurality of life insurance products.