Patent ID: 8977617
Filing Date: 2015-03-10
Classification: G06F,G06Q

Abstract:
1. A method comprising: determining whether an influence profile for a first user includes a first influence score on a social network; responsive to an absence of the first influence score for the first user, determining activity data associated with a set of active users, the activity data including activity of the set of active users from one or more data sources independent of the social network; determining a first frequency at which the activity data associated with the set of active users describes the first user and a second frequency at which the activity data associated with the set of active users describes a second user, the second user having an influence profile including a second influence score on the social network; determining a first activity score for the first user based at least in part on the first frequency at which the activity data associated with the set of active users describes the first user, the first activity score for the first user indicating a first interest of the set of active users in the first user; determining a second activity score for the second user based at least in part on the second frequency at which the activity data associated with the set of active users describes the second user, the second activity score for the second user indicating a second interest of the set of active users in the second user; determining an influence ratio using the first activity score for the first user and the second activity score for the second user, the influence ratio corresponding to a ratio of the first influence score for the first user to the second influence score for the second user; and determining the first influence score for the first user based at least in part on the influence ratio and the second influence score for the second user.