Patent ID: 9183187
Filing Date: 2015-11-10
Classification: G06F,G06Q

Abstract:
1. An advertisement display apparatus comprising: at least one memory operable to store program code, advertisement information and a character string which is set in advance in association with the advertisement information; at least one processor operable to read said program code and operate as instructed by said program code, said program code including: display data obtaining code that causes said at least one processor to obtain display data before the display data is displayed with advertisement information on a web page; link information specifying code that causes said at least one processor to parse link information included in the obtained display data and determine whether the character string is included in a link information among the link information included in the obtained display data and specify the link information that includes the character string, the link information indicating access destination on the Internet; display position specifying code that causes said at least one processor to specify a display position where the specified link information is displayed after parsing the obtained display data and determining that the character string is included in the link information; advertisement display area specifying code that causes said at least one processor to specify an advertisement display area for displaying advertisement information on the basis of the specified display position; advertisement information specifying code that causes said at least one processor to specify advertisement information corresponding to the character string included in the specified link information; and advertisement information display code that causes said at least one processor to display the specified advertisement information in the specified advertisement display area.