Patent ID: 8036930
Filing Date: 2011-10-11
Classification: G06Q

Abstract:
1. A method comprising: collecting, by one or more processors, virtual universe data associated with interactions between avatars, entities, and objects in a virtual universe, the collecting including, determining, by the one or more processors, a criteria by which to perform a market segmentation analysis on the virtual universe data; performing, by the one or more processors, the market segmentation analysis on the virtual universe data, wherein the market segmentation analysis comprises generating, by the one or more processors, a report indicating results of the market segmentation analysis; marketing, by the one or more processors, at least one of a first-adopter product and a high-valued product to those of the avatars in the third segment; and providing, by the one or more processors, at least one of a free offer and a discount for a product to those of the avatars in the fourth segment.