Patent ID: 9197525
Filing Date: 2015-11-24
Classification: G06F,H04L

Abstract:
1. A system for tracking website activity, the system comprising: one or more server systems; one or more computer systems communicatively coupled with the one or more server systems; and one or more databases communicatively coupled with the one or more server systems, wherein the one or more server systems are configured to perform the following operations to track website activity comprising: providing a source web page for display to one or more users, the source web page including a plurality of links to one or more destination web pages; generating a log file when a link of the source web page is selected, the log file comprising a Uniform Resource Locator (URL) for the source web page and a URL for a destination web page that uniquely define the selected link, wherein over a period of time one or more servers generate a plurality of such log files; parsing the plurality of log files to determine a number of times each link of the source web page has been selected; in response to a user's request, transmitting tracking information to one or more computer systems for each link of the source web page for subsequent display on the one or more computer systems, wherein the tracking information includes the destination web page URL for each link and the number of times each link has been selected from the source web page; and receiving instructions from the one or more computer systems to modify the source web page so as to optimize access to popular links based on the number of times each link has been selected.