Patent ID: 7203656
Filing Date: 2007-04-10
Classification: G06Q,G09B

Abstract:
1. A computer-implemented method enabling a first user to determine the viewing preferences of a second user comprising: providing access to electronically-stored content over the Internet via a central computer system having at least one processor and memory; a first user specifying the viewing preferences of a second user for third party content, wherein the first user and second user are not the third party, comprising: presenting a content selection to said second user comprising at least one instance of desirable content; the second user selecting an instance of desirable content; selecting at least one advertisement which is not in the category of undesirable advertisement for goods or services; and providing the selected advertisement for display to the second user in conjunction with the selected instance of the desirable content, thereby precluding display of advertisement for the undesirable categories of goods or services.