Patent ID: 8335714
Filing Date: 2012-12-18
Classification: G06Q

Abstract:
1. A method for identifying users for advertising purposes, said method comprising: identifying N users and M attributes, wherein N≧4 and M≧2; identifying a first network of first web sites of the Internet accessed by N users, said access to the first web sites provided to the N users by a first at least one Internet Service Provider (ISP); receiving, by a processor of a computer system from the first at least one ISP, first data comprising content of the first web sites and time data pertaining to when each user of the N users accessed the first web sites; said processor analyzing the first data, said analyzing comprising determining first attribute values comprising a first value of each attribute of the N attributes for each user, wherein the first value of each attribute is indicative of a level of interest in each attribute by each user, said analyzing based on an amount of time spent by each user at each website of the first web sites in relation to the content of each website of the first web sites, wherein V identifying a second network of second web sites of the Internet accessed by the plurality users, said access to the second web sites provided to the N users by a second at least one ISP; said processor determining, from questionnaires completed by the N users, second attribute values comprising a second value of each attribute of the plurality of attributes for each user, wherein the second value is indicative of a level of interest in each attribute by each user, wherein attribute values of the second attribute values have been indicated on the questionnaire by the users of the N users for each attribute to which a keyword relevant to the second web sites has been mapped, and wherein second data pertains to said access of the second web sites by the N users, and wherein V said processor determining third attribute values that comprise a third value of each attribute of the plurality of attributes for each user, by combining the first attribute values for each user with the second attribute values for each user; said processor processing the third attribute values, comprising determining from the third attribute values an identification of a subset of the N users to whom advertising of a product or service may be directed; communicating the identification of the subset of the N users to a provider of the product or service; wherein for a function F(V wherein said determining V