Patent ID: 7440749
Filing Date: 2008-10-21
Classification: G06Q

Abstract:
1. An electronic advertising system using a mobile terminal, the electronic advertising system comprising: the mobile terminal having a rear display; an advertising agency server; and a connection server that performs relay between the mobile terminal on a wireless communication network side and the advertising agency server on an Internet side, wherein the advertising agency server includes: first storage means for storing an advertising display program with advertising information; and downloading means for downloading the advertising display program with the advertising information in response to an advertising display program acquisition request from the mobile terminal, and wherein the mobile terminal includes: a foldable enclosure; second storage means for storing the advertising display program with the advertising information acquired from the advertising agency server in response to the advertising display program acquisition request; execution means for executing the advertising display program stored by the second storage means at the time of at least one of the initiation of mail creation or changing the state of the foldable enclosure to an open state; and display control means for displaying the advertising information on the rear display at the time of mail creation through the execution of the stored advertising display program by the execution means, the advertising information being targeted to a person other than a user of the mobile terminals, wherein the advertising agency server includes a third storage means for storing, when the advertising display program is downloaded to the mobile terminal, usage history information concerning a user of the mobile terminal, the usage history information including information on a revision of the advertising display program, and wherein when the advertising display program acquisition request is received from the mobile terminal, if the revision of the advertising display program shown by the usage history information stored in the third storage means is not yet changed to the latest revision, the downloading means downloads the advertising display program with the advertising information.