Patent ID: 7890850
Filing Date: 2011-02-15
Classification: G06F

Abstract:
1. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising: monitoring user interaction with a hyperlink that points to a resource, wherein the hyperlink appears in multiple different pages that are displayable to one or more users; aggregating a count of click-throughs of the hyperlink in the multiple different pages to produce information concerning user interaction with the hyperlink across the multiple pages, wherein the information concerning user interaction includes a count of page views on which the hyperlink appears and feedback from the one or more users of the hyperlink, the feedback including a submission indicating the usefulness of the resource; calculating a score based on the information concerning user interaction with the hyperlink by adding the count of click-throughs to a value derived from the feedback, and dividing the result by the count of page views; determining a parameter that affects a level of prominence at which the hyperlink is displayed according to the calculated score; and storing the parameter for responding to a subsequent request for the parameter.