Patent ID: 8983271
Filing Date: 2015-03-17
Classification: G06Q,H04N

Abstract:
1. A method of adapting media content comprising: receiving a feature program and storing the feature program for a duration in a memory device; receiving addressable content; receiving by a processor media insertion rules defining parameters of media insertion into the feature program; analyzing by the processor the feature program for media break data; correlating by the processor insertion parameters in the media insertion rules with the media break data; generating an updated feature program by inserting addressable content into the feature program based on the correlation of the insertion parameters and the media break data; storing in the memory device the updated feature program comprising the inserted addressable content for the duration; and continuously analyzing the updated feature program while the updated feature program is inactive during the duration that the updated feature program is being stored in the memory device responsive to at least one event, the processor replacing addressable content with optimal addressable content subject to the media insert rules, wherein the at least one event comprises at least one of expiration of a predetermined time, completion of an analysis loop and receiving addressable content.