Patent ID: 8516517
Filing Date: 2013-08-20
Classification: H04H,H04N

Abstract:
1. A method for wirelessly broadcasting advertisements to handheld television receivers, the method comprises: selecting a first advertisement to broadcast to a first group of handheld television receivers within a cell that are tuned to a first program; wherein the selecting is responsive to a first aggregate profile of a first group of users, that reflects individual profiles of users of the first group of users that use the first group of handheld television receivers; selecting a second advertisement to broadcast to a second group of handheld television receivers within the cell that are tuned to a second program; wherein the selecting is responsive to a second aggregate profile of a second group of users, that reflects individual profiles of users of the second group of users that use the second group of handheld television receivers; wirelessly broadcasting a multiplex that comprises a single instance of the first program, a single instance of the second program, a single instance of the first advertisement and a single instance of the second advertisement; and identifying a certain user of the first group of users whose individual profile differs from the aggregate profile, more closely matching the aggregate profile of the second group of users; sending to the certain user of the first group of users an instruction to tune to the second program.