Patent ID: 7039423
Filing Date: 2006-05-02
Classification: H04L,H04M,H04W

Abstract:
1. For use in a cellular telecommunications network including a plurality of individually addressable Base Transceiver Stations (BTSs) providing bidirectional signal coverage over a predefined geographical area, capable of transmitting Point-To-MultiPoint (PTMP) messages over a Point-To-MultiPoint Service (PTMPS) functionality and capable of transmitting Point-To-Point (PTP) messages, a method for operating the cellular telecommunications network comprising the step of transmitting a cellular broadcasting service consisting of a substantially continuous stream of mostly different content, at least some interactive display messages for streaming display on at least one enabled personal cellular telecommunications devices where each interactive display message enables a subscriber to automatically activate a point-to-point transmission response mechanism integrally provided in a display message and can be actuated by a dedicated response means associated therewith, said transmitting step including transmitting a staggered sequence of display messages advertising an item in progressively smaller geographical areas centered around a predefined location.