Patent ID: 8408457
Filing Date: 2013-04-02
Classification: G06F,G06Q,G09F,G09G

Abstract:
1. A retail advertising system, comprising: an advertising media device for broadcasting recorded audio, visual, or audio-visual advertising messages about products in a retail environment to customers in the retail environment, the advertising media device comprising an audio device for broadcasting recorded audio messages, a visual device for broadcasting recorded video messages, or an audio-visual device for broadcasting recorded audio-visual messages to customers in the retail environment; wherein the advertising media device directly broadcasts the advertising messages to the customers in the retail environment without any intermediary devices between the advertising media device and the customers; a product display that physically supports products on sale in the retail environment, the product display including an associated wireless identification tag; a wireless identification system having at least one antenna in the retail environment and being configured to detect a location of the wireless identification tag and thus a location of the product display in the retail environment; and an advertisement coordination system that determines from the wireless identification system that the product display is located in the retail environment and in response causes the advertising media device to broadcast an advertising message related to the product display; wherein the advertising media device is positioned entirely within the retail environment that consists of an area where the product display and the advertising media device are used concurrently to advertise to the customers.