Patent ID: 9032287
Filing Date: 2015-05-12
Classification: G06Q

Abstract:
1. A method comprising: receiving, as part of a network packet sent from a mobile device to retrieve a web page associated with a sports league, an environmental factor associated with the mobile device, the environmental factor comprising a geographic location determined by the mobile device via a built in GPS, a location indication received via a cell tower, a wireless internet address or an html tag; determining a color pallet associated a sport team's uniform colors based on the geographic location determined by the mobile device, wherein the sports team is associated with the sports league and the determined geographic location; and modifying, via a processor, a first portion of a web page to be viewed on the mobile device by changing the web page to reflect the determined color pallet associated the sport team's uniform colors wherein the first portion is associated with a title area of the web page and a second portion of the web page to be viewed on the mobile device is associated with a content area of the web page.