Patent ID: 8126770
Filing Date: 2012-02-28
Classification: G06Q

Abstract:
1. A map advertisement system comprising: a data storage medium; an advertisement management unit to generate an advertisement layer and an identifier of the advertisement layer, the identifier being indicative of at least a portion of advertisement information comprising geographic location of interest received from an advertiser and stored in the data storage medium; a base map providing layer to provide a base map layer, the base map layer being indicative of geographic information; and a mash-up map advertisement unit to generate mash-up map data by combining at least a portion of the advertisement layer with at least a portion of the base map layer based on the geographic location of interest, wherein the identifier comprises a plurality of information elements, the plurality of information elements comprises at least one information element associated with the base map and at least one function establishing an advertisement exposure on the advertisement layer based on an advertisement billing method.