Patent ID: 7249067
Filing Date: 2007-07-24
Classification: G06F,G06Q,Y10S

Abstract:
1. A method for producing a customized catalogue comprising pages for a catalogue retailer for delivery to a targeted recipient comprising: acquiring targeted recipient data, wherein the targeted recipient data comprises historical transaction data specific to the targeted recipient, and wherein the historical transaction data relates to transactions between the targeted recipient and the catalogue retailer; creating a targeted recipient profile from the targeted recipient data; applying an offering rule to the targeted recipient profile to select a set of selected offerings from offerings stored in an offerings database; applying a ranking rule to the set of selected offerings to create an ordered set of selected offerings, wherein the ordered set of selected offerings comprises a first selected offering and a second selected offering; acquiring a first product asset associated with the first selected offering; applying a page allocation rule to allocate a first space within a page of the customized catalogue for the first set of product assets associated with the first selected offering, wherein the page comprises a page space and wherein the page allocation rule does not utilize a page template; acquiring a second product asset associated with the second selected offering; determining a remaining space on the page, wherein the remaining space comprises the page space less than the first allocated space; applying the page allocation rule to allocate a second space within the remaining space of the page of the customized catalogue for the second product asset associated with the second selected offering; generating a customized catalogue specification file for the targeted recipient, wherein the customized catalogue specification comprises the first product asset, the second product asset, the first allocated space and the second allocated space; and printing the customized catalogue using the customized catalogue specification file.