Patent ID: 8661075
Filing Date: 2014-02-25
Classification: H04L

Abstract:
1. A method for serving episodic secondary content in a mobile device, the method comprising: receiving, in the mobile device, a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item; presenting an initial episodic secondary content item during a predetermined break in presentation of a primary content item on the mobile device; prompting a user of the mobile device to select an additional episodic secondary content item from the episodic secondary content set, the additional episodic secondary content item maintaining a logically contiguous story line of the initial episodic secondary content item; receiving a user selection of the additional episodic secondary content item to be presented during a subsequent predetermined break in presentation of the primary content item on the mobile device, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the additional episodic secondary content item that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.