Patent ID: 8051445
Filing Date: 2011-11-01
Classification: H04N

Abstract:
1. A method comprising: at a network operator of an Internet Protocol (IP) network: decrypting a stream of content received from a content provider by a first server, the stream of content being received as packetized content from a content provider that is compressed for the IP network based at least partially on compression schemes supported by one or more clients; communicating the decrypted stream of content from the first server to an advertisement splicer; locating one or more advertisement insertion points in the decrypted stream of content; determining whether advertisements are scheduled for the located one or more advertisement insertion points; in response to determining that one or more of the advertisements are scheduled for the located one or more advertisement insertion points, inserting the one or more scheduled advertisements in the located one or more advertisement insertion points to replace content from the content provider, and not inserting one or more of the advertisements that are not scheduled for the located one or more advertisement insertion points; in response to inserting the one or more scheduled advertisements, implementing techniques that initiate a revenue server to collect revenue from one or more advertisers that provided the one or more scheduled advertisements that were inserted; communicating the decrypted stream of content having the inserted one or more scheduled advertisements to a second server; encrypting the decrypted stream of content having the inserted one or more scheduled advertisements; and emitting the encrypted stream of content having the inserted one or more scheduled advertisements to be communicated to the one or more clients for output.