Patent ID: 8114022
Filing Date: 2012-02-14
Classification: G01J,G01N,G06Q

Abstract:
1. A business method for generating advertising claims, the method comprising the steps of: (a) determining the before use thickness of the Stratum Corneum on an area of a test subject's skin comprising the steps of: (b) providing said test subject with a personal care composition and instructions for use of said personal care composition; (c) determining the after use thickness of the Stratum Corneum on an area of a test subject's skin after the use of said personal care composition comprising the steps of: (d) calculating, using a computer, the effectiveness of the skin care composition wherein the thickness of the Stratum Corneum before and after the application of the personal care composition are input as parameters when calculating the effectiveness of the personal care composition; (e) utilizing said effectiveness of the personal care composition to generate said advertising claims.