Patent ID: 7664488
Filing Date: 2010-02-16
Classification: G06Q,H04L,H04W

Abstract:
1. A method of sending an advertisement to a user operating a wireless communication device, comprising: receiving first information about the identity of the user; receiving second information about a location of the user for a fee; searching a first database containing a plurality of user-specific advertisements; accessing a second database containing a plurality of user-specific preferences; accessing a third database containing a plurality of location-specific preferences; identifying one or more preferences in the second database that are associated with the user; identifying one or more location-specific preferences in the third database that are associated with the location of the user; selecting one of the plurality of user-specific advertisements based on the one or more preferences in the second database and the one or more location-specific preferences in the third database; receiving an activation of a location-blocking option; and sending the one of the plurality of user-specific advertisements to the wireless communication device over a communication network without transmitting location information associated with the wireless communication device in the user-specific advertisement.