Patent ID: 8561106
Filing Date: 2013-10-15
Classification: H04N

Abstract:
1. A computer-implemented method, comprising: identifying a content item location on a content page; identifying a content item and a video associated with the content item to display in the content item location, wherein: generating data for displaying the content item in the content item location; generating data for displaying the video element proximate to the content item in the content item location, wherein the content item location has a first dimension that is equal to one of the dimensions of the video element such that the video element aspect ratio is maintained when the video element is displayed in the content item location; providing the data for displaying the content item in the content item location and the data for displaying the video element in the content item location and proximate to the content item to a client device, the data including a video still of the video that is displayed in the first portion of the video element; receiving data indicating a selection of the playback control of the video element; and in response to receiving the data indicating the selection of the playback control of the video element, providing to the client device data for displaying the video in the first portion of the video element in the content item location, wherein the video aspect ratio is maintained when the video is displayed.