Patent ID: 9031858
Filing Date: 2015-05-12
Classification: G06Q

Abstract:
1. A computer implemented method for generating customized marketing messages to increase purchases by a customer, the computer implemented method comprising: receiving external data associated with the customer from a set of detectors located externally to a retail facility to form external data; identifying an item selected by the customer to form a selected item; receiving, by a processor, biometric readings for the customer from a set of biometric devices associated with the retail facility to form biometric data, wherein the biometric data is data regarding a set of physiological responses of the customer; processing the external data with the biometric data to form dynamic data; analyzing the dynamic data using a set of data models to identify personalized marketing message criteria for the customer; selecting a set of items from a list of items associated with the selected item using the dynamic data for the customer to form a set of promoted items; and generating a customized marketing message for the customer using the personalized marketing message criteria and the set of promoted items, wherein the customized marketing message comprises a marketing message promoting a sale of the set of promoted items.