Patent ID: 8812012
Filing Date: 2014-08-19
Classification: G06F,G06Q,H04L,H04M,H04W

Abstract:
1. A method of associating media devices with a demographic composition of a geographic area, the method comprising: receiving a plurality of Internet Protocol addresses assigned to a media device associated with a panel member; determining, using a processor, a most used Internet Protocol address from the plurality of Internet Protocol addresses assigned to the media device; accessing geographic information and determining a first geographic location corresponding to the most used Internet Protocol address by: in response to determining the first geographic location corresponds to a location of an internet service provider, associating a geographic area with the media device, wherein the size of the geographic area corresponds to an average distance between locations of a plurality of media devices and the first geographic location, the geographic area within or coextensive with the second geographic region; accessing demographic information and determining a demographic profile associated with the geographic area; and associating the demographic profile with the media device.