Patent ID: 8010403
Filing Date: 2011-08-30
Classification: G06Q

Abstract:
1. A method comprising: identifying, by a computer-based system for targeted marketing, a merchant that is commonly visited by customers who have converted to an upgraded transaction account product based upon a number of transaction accounts that are upgraded after being used to make a purchase at the merchant; determining, by the computer-based system, that the merchant is a potential premium merchant; identifying, by the computer-based system, an industry group associated with the potential premium merchant; grouping, by the computer-based system, the potential premium merchant into a group of potential premium merchants based on a value proposition associated with each potential premium merchant; identifying, by the computer-based system, a plurality of transaction account holders having a typical pattern of spending within the industry group of the potential premium merchant by analyzing spend records of the plurality of transaction account holders, wherein a typical pattern of spending comprises a spending pattern that is shared by the plurality of transaction account holders; identifying, by the computer-based system, a potential converter who shares a spending pattern in common with the typical pattern of spending within the industry group and the potential premium merchant group; and targeting, by the computer-based system, marketing about the upgraded transaction account product to the potential converter.