Patent ID: 9154823
Filing Date: 2015-10-06
Classification: G06Q,H04N

Abstract:
1. An advertisement selecting apparatus for selecting advertisement information for exposure to a subscriber, said advertisement selecting apparatus comprising: calculating unit calculating a selection priority (P) of each of said individual advertisements; advertisement exposure result managing unit managing results of past exposure by said subscriber to individual advertisements constituting said advertisement information and calculating a past advertisement exposure count (C) of each individual advertisement; determining unit determining a degree of exposure inhibition (I), of each of said individual advertisements, derived from a predetermined inhibition coefficient (D) being raised to a power of the past advertisement exposure count of the advertisement (I=D advertisement information selecting unit obtaining a new selection priority by multiplying, from among candidate advertisements, each said selection priority by said degree of exposure inhibition (AI=P×I) and selecting the advertisement information having a highest new selection priority.