Patent ID: 8677392
Filing Date: 2014-03-18
Classification: H04H,H04N

Abstract:
1. A method at a server for advertising management in connection with broadcast signals, an advertising management system comprising a client system having a browser connected to an on-line application for navigating a content of the broadcast signals, the client system being coupled to receive the broadcast signals through a first network connection of a device, the first network connection being associated with a first secured domain and providing the broadcast signals, wherein the browser is connected to the on-line application via a second network connection of the device, the method comprising: receiving from the client browser a navigation request of the broadcast signals through the second network connection; adjusting an advertising profile for a user of the browser by recording the navigation request of the broadcast signals through the second network connection; and transmitting back to the client browser over the second network connection custom navigation data, wherein the custom navigation data include information to acquire the requested broadcast signals over the first connection in the first secured domain, combined with information to identify an alternate content, selected based on the adjusted advertising profile, wherein the alternate content is targeted as a substitution to one or more customizable sections of incoming advertisings in the broadcast signal, wherein the alternate content is at least in part from the broadcast signals, and wherein the broadcast signals are received over the first network connection in the first secured domain.