Patent ID: 7819323
Filing Date: 2010-10-26
Classification: G06F,G06K,G06Q,H04N

Abstract:
1. A method of facilitating a communication using a product item, the product item including a surface having disposed thereon or therein coded data portions, each coded data portion encoding a product item identifier and position information identifying the position of the coded data portion on the surface of the product item, the method including the steps of: receiving by a computer system sensing data from a user device, the sensing data resulting from sensing one of the coded data portions and includes the product item identifier and position information of the sensed coded data portion; retrieving by the computer system from a database and using the product item identifier, a description of coded data portions on the surface; mapping by the computer system, using the description, the position information to a communication request; determining by the computer system a server address of a server using the product item identifier; receiving by the computer system from the user device a message and a destination address; sending by the computer system the message and destination address to the server address; and forwarding, by the server, the message to the destination address.