Patent ID: 8751618
Filing Date: 2014-06-10
Classification: G06Q

Abstract:
1. A method for maximizing content spread in a social network, the social network comprising a set of nodes and a set of edges between one or more nodes of the set of nodes, the method operated by a social networking server of the social network, and comprising: executing steps (a) to (d) for performing one or more functionalities to determine a subset of edges relevant for maximizing flow of a content in the social network, the steps (a) to (d) executed by the social networking server and comprising: wherein the steps (a) to (d) being performed for a predefined number of iterations; determining a final set of edges ‘X’ from the upgraded subset of edges, the final set of edges ‘X’ being determined by ensuring ‘K’ incoming edges for each node of the upgraded set of edges; and outputting the final set of edges ‘X’ as recommendations to users to maximize spreading of the content in the social network so that a user will find content which is available over the edges of the final set of edges, and which is novel to the user and is diverse.