Patent ID: 8799080
Filing Date: 2014-08-05
Classification: G06Q

Abstract:
1. A computer-implemented method for generating a webpage, comprising: receiving, by a computing device, a request for a webpage, determining, by the computing device, non-price information about the webpage or a website to which the requested webpage is associated, the non-price information describing a context for the request for the webpage; disseminating, by the computing device, one or more offers of space on the website to contain content to an auction service wherein the disseminating is done in real time in response to the request for the webpage and before sending the webpage in response to the request, and wherein the one or more offers of space comprise the determined non-price information; receiving in real time, from the auction service, by the computing device, one or more pieces of content, links to the content or identities of the content, that are authorized to be included in offered space on the webpage, wherein the one or more pieces of content, links to the content or identities of the content are provided by the auction service as a result of a content auction conducted in real time in response to the dissemination of one or more offers of space on the webpage; and generating, by the computing device, the webpage containing some or all of the one or more authorized pieces of content in response to the request for the webpage.