Patent ID: 9066115
Filing Date: 2015-06-23
Classification: H04N

Abstract:
1. A computer-implemented method, comprising: identifying an advertisement break within a broadcast multimedia stream received at a headend encoder; accessing metadata at a manifest customizing server included within the broadcast multimedia stream, the metadata being associated with the advertisement break; generating one or more segment line structures at the manifest customizing server based on the metadata associated with the advertisement break, wherein the one or more segment line structures comprise information identifying a location of specific advertisement content, the specific advertisement content correlating with one or more specific subscriber devices; and inserting the one or more segment line structures generated by the manifest customizing server into an original manifest file to create a customized manifest file at the headend encoder device, the original manifest file being a generic manifest generated independently of the one or more segment line structures, the generic manifest being broadcast to multiple remotely located encoders and including reference to one or more generic advertisements included in the advertisement break, wherein one or more of the generic advertisement references are replaced by the information identifying a location of specific advertisement content.