Patent ID: 6470383
Filing Date: 2002-10-22
Classification: G06F,G06Q,H04L

Abstract:
A method of facilitating the usage analysis of a web site, the method comprising the computer-implemented steps of:(a) providing an access log which includes records of accesses by users to content objects of the web site; (b) scanning the web site to identify at least (i) a plurality of content objects of the web site and (ii) a plurality of user-selectable links between the content objects, the step of scanning comprising generating a data structure that represents the identified content objects and links; (c) processing the access log to identify a navigation path taken by a user while accessing the web site, the navigation path comprising at least one of the user-selectable links identified in step (b); (d) repeating step (c) for multiple additional users to generate web site activity data for a plurality of users; and (e) displaying the web site activity data within a graphical web site map that includes representations of a plurality of the content objects and links identified in step (b), wherein the web site activity data is displayed within the web site map in association with the representations to which the activity data corresponds.