Patent ID: 7783527
Filing Date: 2010-08-24
Classification: G06Q,H04L

Abstract:
1. A system of influencing a shopper's product selection during a shopper's shopping trip in a retail establishment, comprising: i) A communications multi-network positioned about said retail establishment, said communications multi-network comprising at least one mesh communication network and at least one star communication network, said mesh communication network and said star communication network operating within said communications multi-network to produce tracking data and product selection data; ii) A logic engine operatively connected to said communications multi-network, said logic engine managing said communications multi-network; and iii) A wireless end device positioned into close proximity to said shopper whereby said shopper uses the wireless end device to scan product data, thereby creating product selection data, said wireless end device being in tracked communication through said at least one mesh communication network of said communications multi-network with said logic engine; Whereby said wireless end device transmits said product selection data to said logic engine through said communications multi-network, and said logic engine creates an influential message based on said tracking data and said product selection data and delivers the influential message through said star communication network to said wireless end device, said influential message operating to influence said shopper's product selection.