Patent ID: 8682905
Filing Date: 2014-03-25
Classification: G06F,G06Q

Abstract:
1. An enterprise data management (EDM) system comprising: a systems integration engine configured to store a portion of a plurality of unmatched records associated with entities enabled to integrate with the systems integration engine; at least one module configured to provide a plurality of unmatched records, each individual record of the plurality of unmatched records is associated with a separate market entity of a plurality of market entities, each of the plurality of market entities is one of an advertiser and an agency, the at least one module comprising: a data processing system configured to manage the plurality of unmatched records, managing the plurality of unmatched records includes scoring each of the plurality of unmatched records, by: a media database configured to store records associated with the active entity, the at least one of a remaining plurality of market entities, and the parent advertiser; and the systems integration engine configured to store a portion of the plurality of unmatched records associated with fusion enabled entities.