Patent ID: 8429012
Filing Date: 2013-04-23
Classification: G06Q

Abstract:
1. A method, implemented by one or more processors associated with one or more server devices, the method comprising: determining, using one or more processors associated with the one or more server devices, a first session feature associated with a selection of a first advertisement by a first user; determining, using one or more processors associated with the one or more server devices, a second session feature associated with a selection of a second advertisement by a second user; determining, using one or more processors associated with the one or more server devices, that the second session feature corresponds to the first session feature; obtaining, using one or more processors associated with the one or more server devices, a first parameter (QP multiplying, using one or more processors associated with the one or more server devices, the first quality parameter (QP ranking using one or more processors associated with the one or more server devices, the second advertisement, among a plurality of advertisements, based on the result; and providing, using one or more processors associated with the one or more server devices, the second advertisement to a third user based on ranking the second advertisement.