Patent ID: 9002729
Filing Date: 2015-04-07
Classification: G06Q

Abstract:
1. A method for conducting an experiment over a data network, the method comprising: determining a first set of advertisement treatments to be delivered to a control group over the network for the experiment, wherein each advertisement treatment includes a combination of content elements including at least one of text, image, audio and video; delivering the first set of advertisement treatments to the control group over the network; tracking behavior of the control group as the control group is presented with at least one of the advertisement treatments in the first set; determining a prediction of how users in the control group will react to certain advertisement treatments based on past behavior of users of similar characteristics; determining whether the tracked behavior for the control group is satisfactory based on the prediction for the control group, wherein the tracked behavior is determined to be satisfactory when the users of the control group reacted as predicted by the prediction in response to being presented with the least one treatment, otherwise the tracked behavior is determined to be not satisfactory; when the tracked behavior is determined as not satisfactory for the control group, when the tracked behavior is determined as satisfactory for the control group, ending the experiment.