Patent ID: 8572243
Filing Date: 2013-10-29
Classification: H04L,H04N

Abstract:
1. A system comprising: a processor; and a memory storing instructions that, when executed by the processor, cause the system to: store media player state information describing an interaction with video data included on a first web page in a website, the media player state information associated with a session identifier and including a video data identifier, a first web page identifier associated with the first web page, an address of a user device, a media player state description and a referring web page identifier of a referring web page that directed the user device to the first web page, and web analytics data describing the interaction with the first web page and with one or more additional web pages included in the website and associated with the session identifier; identify a next page accessed after interacting with the first web page; identify a previous page accessed before interacting with the first web page; and generate a report identifying a first frequency with which the next page was accessed from the first web page after interacting with the video data included on the first web page, identifying a second frequency with which the first web page was accessed from the previous page after interacting with video data included on the previous page, identifying a third frequency with which the next page was accessed from the first web page without interacting with the video data included on the first web page, identifying a fourth frequency with which the first web page was accessed from the previous page without interacting with the video data included on the previous page, comparing the first frequency with the third frequency and evaluating how interacting with the video data included on the first web page affects navigation from the first web page to the next page, and comparing the second frequency with the fourth frequency and evaluating how interacting with the video data included on the previous page affects navigation from the previous page to the first web page.