Patent ID: 7343317
Filing Date: 2008-03-11
Classification: G06Q

Abstract:
1. A method comprising: maintaining user profile information about a plurality of mobile terminal users; creating an advertising message to be sent to mobile terminals of selected mobile terminal users of the plurality of mobile terminal users located within a vicinity of a specific location of interest, the advertising message including advertising content relating to at least one defined criterion and including a dynamically generated promotional offer regarding the advertising content, wherein the dynamically generated promotion offer is based on a number of the selected mobile terminal users currently within the vicinity of the specific location of interest; selecting at least two of the plurality of mobile terminal users, wherein the at least two selected mobile terminal users matching the at least one defined criterion with the maintained user profile information of the plurality of mobile terminal users and wherein the mobile terminals of the at least two selected mobile terminal users are located within a vicinity of a specific location of interest; defining a monetary value for the dynamically generated promotional offer of the advertising message based on the number of the mobile terminal users selected; and distributing the dynamically generated promotional offer of the advertising message to the mobile terminals of the selected mobile terminal users.