Patent ID: 7624409
Filing Date: 2009-11-24
Classification: G06Q,H04N

Abstract:
1. A method of analyzing multi-market broadcasts of commercial advertisements, comprising: assigning unique identifiers to a plurality of commercial advertisements; recording information regarding said plurality of commercial advertisements and said respective unique identifiers in a computer database; receiving electronic detections of a plurality of actual market-broadcast instances of at least one of the plurality of commercial advertisements, said plurality of actual market-broadcast instances comprising a plurality of broadcast markets, and each of said actual market-broadcast instances associated with an actual broadcast time; recording information regarding said detections in the computer database; associating related ones of said plurality of actual market-broadcast instances of said at least one commercial advertisement in the computer database, said related ones of said actual market-broadcast instances comprising a plurality of broadcast markets; recording information regarding a plurality of multi-market broadcast orders of commercial advertisements in the computer database; and associating said associated related actual market-broadcast instances of said at least one commercial advertisement with a related one of the plurality of multi-market broadcast orders for said at least one commercial advertisement in the computer database having a direct match of the assigned unique identifiers, and generating a subset of said associated related actual market-broadcast instances of said at least one commercial advertisement having an imprecise match of the assigned unique identifiers.