Patent ID: 8751309
Filing Date: 2014-06-10
Classification: G06F,G06Q,H04L,H04M

Abstract:
1. A method of operating a system that distributes, on behalf of one or more promoters, messages via the system to one or more consumers associated with one or more personal interest identifiers, each personal interest identifier indicating a personal interest of a consumer and indicating a request by a consumer to receive, via the system from the one or more promoters, messages relating to the personal interest, the method comprising: receiving, at the system, a request from a first consumer of the one or more consumers to receive, via the system from the one or more promoters, messages relating to a first personal interest of the first consumer, the request comprising a first personal interest identifier indicating the first personal interest; and storing, in at least one data store of the system, information associating the first personal interest identifier with the first consumer in a case that the first personal interest identifier was not previously stored in the at least one data store; and for a message of a promoter that is to be distributed via the system to one or more consumers: