Patent ID: 7493283
Filing Date: 2009-02-17
Classification: G06Q

Abstract:
1. A method of conducting an c-commerce transaction on a global communication network by using personal account information of a user associated with a credit card retrieved from a credit card company server on the network at a credit card location thereon, comprising the steps of: at a user location disposed on the network, reading a machine-resolvable code (MRC) on the credit card of the user with a reading device; extracting coded information from the MRC; obtaining routing information associated with the coded information, which routing information corresponds to the personal account information of the user stored on the credit card company server disposed on the network; connecting the user location to the credit card company server across the network in accordance with the routing information; returning the personal account information from the credit card company server to the user location, which returned personal account information is accompanied by routing information relating to vendors that previously had been commercially related with the user; presenting the personal account information to the user at the user location; providing a hyperlink to a web site of a vendor in the personal account information for automatic connection of the user location to the vendor web site in response to selection thereof; and displaying web site information of a product of the vendor web site in response to the user selecting the hyperlink such that the product may be purchased from the vendor web site.