Patent ID: 8943002
Filing Date: 2015-01-27
Classification: G06F,G06Q,H04L

Abstract:
1. A computer-implemented method comprising: accessing a set of engagement rules defined based on data representing interactions with a website, wherein each of the engagement rules defines conditions for providing web-based content; accessing historical interaction data representing previous interactions with the website, the previous interactions made at a communications device; accessing an analytic report representing trends in internet usage amongst a group of website visitors; generating a statistical model based on the historical interaction data and the analytic report, wherein, when the statistical model is generated using principal component analysis, the historical interaction data is modeled as: wherein: 1* T*P′ models a structure; and E contains noise; accessing data representing an ongoing visit to the website, the ongoing visit occurring at the communications device, wherein accessing data representing an ongoing website visit includes: accessing additional data representing the website visit, wherein accessing the additional data includes determining that the additional data satisfies a condition defined by the updated engagement rule; and initiating an engagement on the website, in response to determining that the additional data satisfies the condition defined by the updated engagement rule.