Patent ID: 9027052
Filing Date: 2015-05-05
Classification: H04N

Abstract:
1. A method for in-stream advertising on an internet connected device comprising the steps of: reading and streaming, to an internet connected device, a concatenated file containing media content and in-stream advertisement, using a media streaming server, in a single request from said internet connected device; reading said request, by an adinsert plugin adapted to communicate with said media streaming server, in order to fetch advertisement; querying and receiving, by an adinsert engine, an advertisement from an advertisement server; concatenating said received advertisement and said media content using said adinsert engine; further writing said concatenated file containing fetched said media content and said in-stream advertisement in a single file, using at least a file writer configured to communicate with said adinsert engine; providing at least a file identifier parameter, by said file writer; and passing on said at least a file identifier parameter to said media streaming server in order to enable said media streaming server to read and stream said concatenated file on said internet connected device in a seamless manner; and imitating a request from said internet connected device to said advertisement server by transmitting, by said adinsert engine to said advertisement server, a request for said advertisement at pre-defined cue points in order to ensure a smooth transition from media content streaming to advertisement streaming and from advertisement streaming back to media content streaming.