Patent ID: 8510644
Filing Date: 2013-08-13
Classification: G06F

Abstract:
1. A method for optimizing content of a web page including a video, the method comprising: receiving a first set of web interaction data and a second set of web interaction data associated with a web page; determining a first content configuration associated with the first set of web interaction data and a second content configuration associated with the second set of web interaction data; receiving a first request and a second request from a media player, the first request associated with the first content configuration and the second request associated with the second content configuration; extracting a first set of event data from the first request and a second set of event data from the second request; generating a first set of video-aware analytics data based at least in part on the first set of web interaction data and the first set of event data and a second set of video-aware analytics data based at least in part on the second set of web interaction data and the second set of event data; and determining an optimized content configuration based at least in part on a comparison of the first set of video-aware analytics data and the second set of video-aware analytics data by: