Patent ID: 8078496
Filing Date: 2011-12-13
Classification: G06F,G06Q

Abstract:
1. A computer-implemented method for a search computer to enable a user to execute an online purchase transaction over a networked computer system comprising the steps of: a. the search computer providing to a user device a search entry web element adapted to allow a user to enter a search term associated with a desired product; b. the search computer receiving from the user device a search query comprising the search term associated with a desired product entered by the user; c. the search computer performing a search for products that match said search term; d. the search computer returning to said user device a list of products that match said search term from said search; e. the search computer receiving from the user device a purchase request to purchase from a merchant computer a product selected from the list of products that match said search term, f. the search computer providing to the user device an option to cause payment to be made to the merchant computer for the selected product at least partially by reducing rewards from a designated user reward account stored on behalf of the user on a reward server computer that is different from the merchant computer; g. the search computer receiving from the user device a payment request to pay for the selected product, said payment request comprising an election of the option to cause payment to be made to the merchant computer for the selected product at least partially by reducing rewards from a designated user reward account stored on behalf of the user on a reward server computer that is different from the merchant computer; and h. in response to receiving from the user device the payment request comprising the election of the option to cause payment to be made to the in merchant computer, the search computer communicating with the reward server computer to arrange for the reduction of rewards from the designated user reward account in order to at least partially pay for the selected product by