Patent ID: 8856215
Filing Date: 2014-10-07
Classification: G06Q

Abstract:
1. A method implemented on a client system to determine whether an advertisement to be monitored and configured to be presented on a display device was viewable within a screen of the display device during operation of the display device, the method comprising: accessing data received from a web page, by the client system; accessing, by the client system, one or more rules designating web page advertising configured for display on the screen of the display device to be monitored, wherein the one or more rules designate one or more of a size of advertising to be monitored, a format of advertising to be monitored, a source of advertising to be monitored, or a source of advertising to be excluded from monitoring; determining, by the client system, based on the accessed one or more rules, whether the received web page data includes the advertisement to be monitored; in response to determining the received web page data includes the advertisement to be monitored, dividing, by the client system, the advertisement to be monitored into sub-portions; capturing, by the client system, a screenshot of the screen of the display device during operation of the display device; automatically analyzing, by the client system, the captured screenshot to detect whether the captured screenshot includes at least one of the sub-portions of the advertisement to be monitored; in response to detecting that the captured screenshot includes at least one of the sub-portions, determining, by the client system, information about the display of the advertisement within the screen of the display device; and sending the determined information about the display of the advertisement to a server system.