Patent ID: 8694496
Filing Date: 2014-04-08
Classification: G06F,G06Q

Abstract:
1. A method for harvesting application metadata, the method comprising: receiving metadata sent from a mobile wireless device to a metadata server, the metadata describing interactions by a user with one of multiple web applications executed by the mobile wireless device; storing the metadata in a database in the metadata server; associating the metadata to a user profile associated with the mobile wireless device, the user profile grouping the metadata according to a corresponding web application generating the metadata; receiving a request for a target group from an advertiser, the request specifying advertising criteria; querying the database for the advertising criteria; retrieving a group of user profiles having the metadata that matches the advertising criteria; generating a list of identifiers for the group of user profiles, each identifier in the list of identifiers corresponding to one user profile in the group of user profiles having the metadata that matches the advertising criteria; sending the list of identifiers to the advertiser in response to the request for a target group; charging a fee to the advertiser for the list of identifiers and for querying the database for the advertising criteria; determining which ones of the multiple web applications generated the metadata matching the advertising criteria; and sharing the fee with the ones of the multiple web applications generating the metadata matching the advertising criteria.