Patent ID: 8677444
Filing Date: 2014-03-18
Classification: H04N

Abstract:
1. A method of displaying dedicated information, promotions and advertising in a set top box for receiving radio and television signals having: at least one unit for receiving a signal containing at least audio and video data, text information relating to audio and video data and further data; at least one tuner allowing selection of at least one television channel to be displayed by frequency tuning, said tuner being configured for extracting from the signal a tuned signal containing at least the desired audio and video data relating to a selected television channel; at least one unit for sending a processed signal to an image and sound broadcasting apparatus, chosen in the group including a display and a television set, said unit comprising means for processing the tuned signal, enabling the audio and video data of the selected channel to be extracted from the tuned signal and the processed signal for the image and sound broadcasting apparatus to be rebuilt; at least one card reader configured to read and write on a promotional and/or advertising card, said card reader being selectively configured for reading of at least one code contained in the promotional and/or advertising card and writing of a code on the promotional and/or advertising card, the audio and video data of the selected channel being divided into a first part of data relating to the program being transmitted on the selected television channel and into a second part of data relating to advertising, said card reader being configured for reading on the promotional card out concurrently with broadcasting of said second part of data through the apparatus, the method comprising the following steps: receiving, through said unit, a signal containing at least one predetermined number of information, promotions and advertising messages, each of them being identified through a respective code; comparing each code of said information, promotions and advertising messages with a series of subscriber's pre-stored codes present in said promotional and/or advertising card; permitting passage of a processed signal that, among all pieces of information, promotion, advertising, contains the only information, promotion and advertising messages provided with a code that is coincident with a pre-stored code of the subscriber present in said promotional and/or advertising card; and broadcasting, concurrently with said phase of permitting, said second part of data through the apparatus.