Patent ID: 7933797
Filing Date: 2011-04-26
Classification: G06Q

Abstract:
1. A market research method, comprising: at an analysis program executed on a computing device, analyzing path data representing a plurality of observer paths through a display environment, the analysis including, at predetermined time intervals, for each of a plurality of observers traveling through the display environment, and for each of one or more displays positioned in the display environment: determining a distance from each observer to the display; determining a direction of travel for each observer, the direction of travel defining a simulated line of sight for each observer; and determining a degree to which the observer's simulated line of sight faces the display; and calculating a visibility measure for each display, based on the distance from the observer to the display at each time interval, and the degree to which the observer's simulated line of sight faces the display at each time interval; wherein the visibility measure is calculated according to the formula: wherein Sum(1 to z) is a sum of all zones from which the display can be seen; wherein pass is a percentage of observers who pass through each summed zone; wherein t is a time of exposure to the display for each observer in the summed zone; wherein sin θ wherein sin θ wherein sin θ wherein Size is a size of the display; wherein Q is a quality factor for the display; and wherein D is the distance from the summed zone to the display.