Patent ID: 8135607
Filing Date: 2012-03-13
Classification: G06Q

Abstract:
1. A method of enhancing a lead record, the method comprising: receiving, by a computing system comprising one or more processors, a plurality of electronic lead records, each electronic lead record comprising a plurality of data items stored in a plurality of corresponding fields, including at least a surname field for storing a surname data item and an address field for storing an address data item; for ones of the plurality of electronic lead records: determining for a first one of the plurality of electronic lead records that its determined first preliminary contactability score is above a predetermined threshold, and in response, designating, by the computing system, the determined first preliminary contactability score as a finalized contactability score for the first one of the plurality of electronic lead records; and determining for a second one of the plurality of electronic lead records that its determined first preliminary contactability score is below the predetermined threshold, and in response: determining, by the computing system, for the second one of the plurality of electronic lead records, a second preliminary contactability score based on information received from a second electronic data source regarding a relationship between the telephone number data item of the second one of the plurality of electronic lead records and two or more other data items of the second one of the plurality of electronic lead records, the two or more other data items selected from the surname data item, the first name data item, and the address data item; and determining, by the computing system, a finalized contactability score for the second one of the plurality of electronic lead records based at least in part on the first preliminary contactability score of the second one of the plurality of electronic lead records and the second preliminary contactability score.