Patent ID: 7343294
Filing Date: 2008-03-11
Classification: G06Q

Abstract:
1. A method for developing a multi-channel marketing database for multi-channel marketers in a computer network, said method comprising the steps of: providing a first phase for planning; responsive to said providing a first phase for planning, providing a second phase for discovery, comprising business and technical requirements gathering; responsive to said providing a second phase for discovery, providing a third phase for design, comprising reviewing data analysis and determining specifications; responsive to said providing a third phase for design, providing a fourth phase for development, comprising creating for each market in an organization a physical standard data model for said multi-channel marketing database, creating and modifying software programs and performing unit and system test on the computer network; and responsive to said providing a fourth phase for development, providing a fifth phase for deployment comprising the step of ensuring that said multi-channel marketing database is meeting a client's expectations and comprising the step of providing a plurality of reports, each of which corresponds to each market's physical standard data model; wherein said multi-channel marketing database provides a service offering that enables said multi-channel marketers to analyze, create, track, control, coordinate, and execute marketing strategies across multiple customer touchpoints using various communications media and methods, and wherein said multi-channel marketing database comprises a push and pull marketing touchpoint element that collects informational data at both push and pull touchpoints, including email, direct mail, inbound and outbound telemarketing, Web sites and kiosks, and performs a real-time, customer-specific marketing action based on said collected informational data.