Patent ID: 8095420
Filing Date: 2012-01-10
Classification: G06Q

Abstract:
1. A computer-implemented method for conveying sales options, the method comprising: offering a plurality of products to a customer; receiving from the customer an initial selection of a subset of the products; determining, by a server, an offering price for the initial selection by summing a base price for each product of the initial selection reduced by a discount determined by summing a discount for each product of the initial selection, wherein a variable characteristic determines the discount for each product of the initial selection; presenting the offering price to the customer; providing an opportunity for the customer to change the initial selection to a changed selection that includes another product; upon receiving from the customer a request to change the initial selection, determining, by the server, a new offering price for the customer's changed selection; presenting the new offering price to the customer; and presenting to the customer an incremental upgrade price of the changed selection in addition to the new offering price for the changed selection, so that the customer may see the incremental cost of including the other product in the changed selection.