Patent ID: 8682718
Filing Date: 2014-03-25
Classification: G06Q

Abstract:
1. A computer-implemented method for detecting click fraud, the method comprising: determining a subset of activity data from a stored set of activity data, the set of activity data comprising data indicative of visits to one or more websites during a period of time, and the subset of activity data comprising data indicative of visits to the one or more websites during a portion of the period of time; comparing statistical information about the set of activity data to statistical information about the subset of activity data, wherein the statistical information about the set of activity data comprises a comparison of unpaid referrals in the set of activity data to paid referrals in the set of activity data, and wherein the statistical information about the subset of activity data comprises a comparison of unpaid referrals in the subset of activity data to paid referrals in the subset of activity data; and assessing whether click fraud is present based at least in part on the comparison of the statistical information about the set of activity data to the statistical information about the subset of activity data.