Patent ID: 8172093
Filing Date: 2012-05-08
Classification: A47F

Abstract:
1. A method of displaying greeting cards in a display fixture having an upper tier display and a lower tier display positioned below the upper tier display, each of the lower and upper tier displays comprising rows of pockets for holding the greeting cards, the display method comprising the steps of: displaying a portion of the greeting cards within the rows of pockets of the upper tier display, each of the greeting cards presented in a full-facing manner within the upper tier display to display the full face of the greeting card; displaying another portion of the greeting cards within the rows of pockets of the lower tier display, each of the greeting cards, other than the greeting cards displayed in a bottom row of the lower tier display, presented in a manner other than the full-facing manner within the lower tier display; and displaying at least one of the greeting cards within a card highlighter display positioned along one of the rows of pockets of the upper tier display and adjacent to certain of the pockets to highlight each of the greeting cards placed within the card highlighter display, the card highlighter display comprising a base providing a bottom support for displaying the greeting cards disposed adjacent a base of the one of the rows of pockets the card highlighter is positioned along.