Patent ID: 8631030
Filing Date: 2014-01-14
Classification: G06F,G06Q

Abstract:
1. A method comprising receiving an initial query; identifying one or more additional queries related to the initial query; determining a first query from the additional queries, the first query having a first utility measure that satisfies a utility threshold for the initial query, wherein the first utility measure represents a likelihood that the first query would be a next query submitted after the initial query in a query session; determining a second query from the additional queries, wherein the second query has a second utility measure that satisfies the utility threshold for the initial query, and wherein the second query has a third utility measure that does not satisfy the utility threshold for the first query; identifying one or more content items for each of the first query and the second query; and providing the one or more content items to be displayed at a client device along with search results associated with the initial query.