Patent ID: 8850326
Filing Date: 2014-09-30
Classification: G06Q

Abstract:
1. A computer-implemented method for displaying promotional materials to a user using a browser executing on a client computer, comprising: a. Determining websites in a browsing history of the browser; b. Sending a request to one or more internet resources, the request being based on the determined websites in the browsing history of the browser; c. Receiving the promotional materials from the one or more internet resources in response to the request, the promotional materials comprising a plurality of advertisements; d. Associating the received advertisements with the websites in the browsing history of the browser; and e. Displaying websites in the browsing history of the browser together with the associated advertisements, wherein the websites in the browsing history of the browser and the associated advertisements are displayed in a drop down web history menu of the browser address bar, wherein the associated advertisements are displayed in a first area of the drop down web history menu and the websites in the browsing history of the browser are displayed in a second area of the drop down web history menu, wherein the associated advertisements are displayed within the drop down web history menu adjacently positioned to a side of the corresponding websites in the browsing history of the browser, wherein the websites in the browsing history of the browser that are displayed in the second area include at least domain names of the websites, wherein the request specifies demographics of the user determined on the client computer using online history of the user and wherein the promotional materials are based on the demographics of the user.