Patent ID: 9009754
Filing Date: 2015-04-14
Classification: G06F,H04H,H04L,H04N

Abstract:
1. An apparatus for inserting alternate content into a content stream displayed on a mobile handheld device (HHD) comprising: a display for displaying alternate content of a plurality of targeted digital multimedia alternate content; wherein each alternate content of the plurality of targeted digital multimedia alternate content is associated with a plurality of attributes; wherein an attribute of the plurality of attributes specifies: a time synchronization option specifying that either absolute or relative timing should be used to synchronize said each alternate content with the content stream; a scheduler configured to evaluate a set of rules for selecting a particular alternate content of the plurality of digital multimedia alternate content for display on the mobile HHD at a particular time; wherein the set of rules are evaluated based at least on a value of the attribute of the particular alternate content; a switching mechanism, working in tandem with the scheduler, configured for switching from rendering original content to rendering the particular alternate content, and when rendering the particular alternate content completes, switching back to rendering the original content; and a mobile network interface for interfacing with the mobile HHD.