Patent ID: 8973032
Filing Date: 2015-03-03
Classification: H04L,H04N

Abstract:
1. A method comprising: receiving advertisement insertion input at an advertisement insertion tool executing by a processing device, wherein the advertisement insertion input identifies a start time in media content to insert an advertisement; in response to receiving the advertisement insertion input, inspecting an original slice of the media content that contains the media content at the start time to locate a preceding key frame at or prior to the start time and a last frame before the start time; creating a first new slice comprising the media content of the original slice up to the start time, wherein the first new slice comprises the preceding key frame, the last frame and any intervening delta frames between the preceding key frame and the last frame; creating a second new slice comprising the media content of the original slice at the start time, wherein creating the second new slice comprises creating a subsequent key frame of the media content at the start time; and storing the first new slice and second new slice at a content server for streaming the media content with the advertisement inserted to a media player executing on a client computing system.