Patent ID: 8503925
Filing Date: 2013-08-06
Classification: H04L,H04M

Abstract:
1. A system for flexibly targeting information sent over a broadcast communications medium comprising, a sender of information signals each carrying information and a targeter for use by a user having a receiver with a targeter, a plurality of said receivers constructed and arranged to receive signals from the sender through a broadcast communications medium, each targeter including a one or more selectors associated with an action ID and one or more key value pairs, where a selector is a compound Boolean expression potentially including function call subexpressions, and where the action IDs associated with some or all selectors and the keys for some or all key value pairs may be omitted if understood by the receiver according to a prearranged system, constructed and arranged to indicate action to be taken by a selected receiver or a user of a selected receiver in the condition that a selector evaluates to true given the values stored in the targeters.