Patent ID: 8423539
Filing Date: 2013-04-16
Classification: G06F,G06Q

Abstract:
1. An advertising medium determination device comprising: target specifying information storage means for storing correspondently with searchers' identification information for specifying target attribution including information for specifying information delivery medium of an object to contact with; search term storage means for correspondently storing searchers' identifications, timing of search and search terms used for the search; extraction means for extracting a timing of search for a search term for each searcher's identification from the search term storage means when the search term is provided as a search condition and segmenting the extracted search timing into a predetermined number in chronological order and extracting searcher's identification belonging to each segment; and advertising medium data determination means for extracting candidates of information delivery medium for the each segment from the extracted each searcher's identification using information for specifying a target stored in the target specifying information storage means for determining one or more than two representation candidates of information delivery medium from the extracted candidates of information delivery medium, thereby determining the representation candidates of information delivery medium arranged in chronological order as advertising medium data in a name of advertising object provided correspondently to the search term; search number variation history calculation means for calculating variation history of search number representing chronological variation of the number of search for each search term stored in the search term storage means; search number variation history storage means for storing variation history of the number of search; and segment determination means for determining a segment in accordance with the shape of the variation history of search number by determining a given segment as a new segment wherein the segment determination means determines the given segment as a new segment when a variation ratio of the shape for the variation history of search number exceeds a predetermined ratio; wherein the extraction means extracts the searcher's identification using the segment provided from the segment determination means.