Patent ID: 7873708
Filing Date: 2011-01-18
Classification: G06Q,H04L

Abstract:
1. A method for operating a content server to wirelessly provide bundled entity-related multimedia content to a wireless device in a wireless telecommunications network, the method comprising: receiving, at a content server, a content search query from the wireless device, the content search query comprising a query parameter including at least one of a location of the wireless device, a geographic target location, a location of an entity, an entity type, an entity name, a product type, an entity characteristic, and a search radius; mapping, at the content server, the content search query to multimedia content records stored in a publishing system by comparing the query parameter to the multimedia content records to determine a match that identifies which of the multimedia content records includes multimedia content associated with the query parameter, wherein each multimedia content record comprises a bundle of multimedia content associated with at least one entity, the multimedia content being compiled into an interactive multimedia presentation by the publishing system; retrieving, at the content server, the interactive multimedia presentation identified by the match; transmitting, at the content server, the interactive multimedia presentation to a multimedia messaging service center (MMSC) that is configured to receive the interactive multimedia presentation and to deliver the interactive multimedia presentation to the wireless device as at least one multimedia messaging service (MMS) message; and performing, at the content server, an update process to send an update for the interactive multimedia presentation to the wireless device, the update process comprising one of: