Patent ID: 8799055
Filing Date: 2014-08-05
Classification: G06F,G06Q

Abstract:
1. A method of reduced-complexity access to marketing data, the method being implemented by a market-segmentation computer communicatively coupled to a database server and a marketer terminal, the database server hosting a marketing database populated with a first population including a plurality of person records and a plurality of entity records, each of the plurality of person records comprising data corresponding to a plurality of person-related market-segmentation criteria, each of the plurality of entity records comprising data corresponding to a plurality of entity-related market-segmentation criteria, the method comprising: providing, by the market-segmentation computer to a reduced-complexity marketer GUI displayed at the marketer terminal, a searchable list of the person-related and entity-related pluralities of market-segmentation criteria; obtaining, by the market-segmentation computer from the marketer terminal via said reduced-complexity marketer GUI, a market-segment definition comprising at least one search key corresponding to a selected criterion from among the person-related and entity-related pluralities of market-segmentation criteria; performing steps i-iii, by the market-segmentation computer in communication with the database server, to obtain a first market-segment snapshot: providing, by the market-segmentation computer to the marketer terminal for display in said reduced-complexity marketer GUI, a summary including metadata corresponding to said first market-segment snapshot; and storing, by the market-segmentation computer in communication with the database server, a reusable dynamic-market-segment definition corresponding to said market-segment definition.