Patent ID: 8255939
Filing Date: 2012-08-28
Classification: H04N

Abstract:
1. A non-transitory computer readable storage medium comprising instructions executable in at least one processor for interactive television offer presentation comprising: assigning a unique marketing key to a subscriber; storing the unique marketing key and information of the subscriber in a database; detecting a request from the subscriber comprising the unique marketing key attached to the request; retrieving the information from the database based on the unique marketing key; retrieving the information from the database by a decision engine when no unique marketing key is attached to the request sent from the subscriber; returning the request by the decision engine with the information; making at least one offer of a product or service to the subscriber based on the information, wherein making at least one offer to the subscriber based on the information comprises: determining if at least one order is placed by the subscriber for the at least one product or service; upselling another product or service to the subscriber if at least one order is placed by the subscriber, wherein upselling said another product or service comprises: determining if said available another product or service matches the type of television program watched by the subscriber; offering said available another product or service to the subscriber if said available another product or service matches the type of television program watched by the subscriber; determining if said available another product or service is related to the television program watched by the subscriber; and offering said available another product or service to the subscriber if said available another product or service is related to the television program watched by the subscriber.