Patent ID: 7219139
Filing Date: 2007-05-15
Classification: G06Q,H04L

Abstract:
1. A method for displaying information to a user, comprising: providing a client computer system, including a web engine for accessing the internet and a continuous messaging system for controlling the presentation of selected content to the user, both the web engine and the continuous messaging system residing persistently on the client computer system and the continuous messaging system executing independently of the web engine; detecting the occurrence of an event indicating a message is to be retrieved by the continuous messaging system; the client computer system retrieving one or more messages from a repository at a content server, such messages including displayable content and rules governing the display of the same; initiating selection of at least one of the one or more messages to be displayed based upon behavioral information collected and analyzed at the client in conjunction with rules received from the content server; monitoring activity, including domain name recognition, at the client for an opportunity to present the selected message; and presenting the selected message in accordance with display rules.