Patent ID: 8893175
Filing Date: 2014-11-18
Classification: H04N

Abstract:
1. A broadcasting service method of providing broadcasting contents for free according to a viewer's consent to advertisements using an advertiser terminal, an advertisement management server, a broadcasting management server, and a customer terminal which are connected to each other over a wired or wireless network, the broadcasting service method comprising the steps of: (a) performing, by the advertisement management server, user authentication and providing a user interface for managing advertising contents to a plurality of advertisers when the advertiser terminal accesses the advertisement management server, wherein step (a) comprises the steps of: (b) performing, by the broadcasting management server, user authentication of the customer terminal and requesting consent to advertising contents when the customer terminal requests transmission of broadcasting contents from the broadcasting management server in order for the broadcasting content to be transmitted; (c) transmitting and installing, by the broadcasting management server, a control module which controls a multi-screen of the customer terminal when the customer terminal consents to the advertising contents; (d) transmitting, by the broadcasting management server, predetermined screen split setting information to the customer terminal; (e) transmitting, by the broadcasting management server, the broadcasting contents for free to the customer terminal; (f) selecting, by the advertisement management server, an advertiser with an IP address as a target using the IP address in the target customer information of the customer terminal, and transmitting advertising contents of the selected advertiser to the customer terminal, wherein step (f) comprises the steps of: (g) analyzing, by the control module installed in the customer terminal, the screen split setting information to split an entire screen of the customer terminal into a main screen which is reduced to a size less than that of the original image screen for full screen contents and a sub-screen, and reproducing broadcasting contents on the main screen while simultaneously reproducing advertising contents on the sub-screen, wherein step (g) comprises the steps of; (h) receiving, by the advertisement management server, information on how many times advertising contents has been exposed to the customer terminal from the broadcasting management server, and calculating predetermined advertising costs and transaction fee in accumulated money of an advertiser in proportion to the number of exposures; (i) generating and storing a database of the calculated advertising costs and transaction fee information; (j) restricting, by the advertisement management server, advertisement exposure when the accumulated money of the advertiser is insufficient; (k) requesting advertiser information from the broadcasting management server when advertising contents reproduced by the customer terminal is selected; (l) retransmitting, by the broadcasting management server, the predetermined screen split setting information to the customer terminal; (m) analyzing, by the control module installed in the customer terminal, the retransmitted screen split setting information to re-split the entire screen of the customer terminal into a main screen and a sub-screen; and (n) providing, by the advertisement management server, an advertisement information list screen user interface to the re-split sub-screen, the advertisement information list screen user interface comprising advertising contents, information on an order method, information on a reservation method, or information of a payment method that will be displayed by the customer terminal.