Patent ID: 7805747
Filing Date: 2010-09-28
Classification: H04N

Abstract:
1. A system for providing an interactive look-and-feel in a playing device receiving a digital broadcast, comprising: a signal generator to generate a digital signal comprising interleaved bits of at least one of audio or video data, and binary data for play on a playing device, and private data; the private data including an event identification for the at least one of audio or video data, binary data and an indication of a number of hot-spots, each hot-spot being linked to at least one of different audio or video data, and different binary data by link data, the link data including a set of coordinates defining a location on the playing device, link event identification indicating the at least one different audio or video data, and different binary data coupled to the set of coordinates, the set of coordinates, the set of coordinates defining two or more points, and a synchronization time indicating the temporal position of the at least one of different audio, or video data, and different binary data; a computer for controlling a switch to periodically change the at least one of different audio or video data, and different binary data played via the number of hot spots by: means for continuously broadcasting the digital signal from a head end server without transmission from the playing device for playing at least one of the audio or video data, and binary data and the first at least one of different audio or video data, and first different binary data during the first time interval and the second at least one of different audio or video data, and second different binary data during the second time interval; and a receiver to receive the digital signal at user locations and to play at least one of the audio or video data, and binary data on the playing device, and to selectively exercise upon a hot-spot by reading the link data and playing the first at least one of different audio or video data, and first different binary data indicated by the link data on the playing device during the first time interval and playing the second at least one of different audio or video data, and second different binary data indicated by the link data on the playing device during the second time interval, the receiver including a processor for identifying the two or more points and positioning the hot-spot portion of the broadcasted digital signal therefrom.