Patent ID: 6820277
Filing Date: 2004-11-16
Classification: H04N

Abstract:
A system for inserting advertisements into video streams, wherein the advertisements are selected for insertion so as to target a specific audience, the system comprising:a first module for determining where avails are within the video streams, wherein the first module also gathers information about the targeted audience of the video stream as avail characterization information; a second module for gathering data related to advertisements including ad characterization information; a third module for gathering data related to subscribers, including subscriber characterization information; a fourth module for correlating the ad characterization information and the subscriber characterization information as a demographic correlation, wherein the fourth module also correlates the ad characterization information and the avail characterization information as a avail correlation and generates an average correlation based on the demographic correlation and the avail correlation; and a fifth module for inserting one of the advertisements into one of the avails based on the results of the fourth module.