Patent ID: 8510167
Filing Date: 2013-08-13
Classification: G06Q

Abstract:
1. A computer storage medium encoded with instructions that when executed by a client device cause the client device to perform operations comprising: instantiating separate content item environments in a web page, the web page including publisher content provided by the publisher, the publisher content for display in the web page, and each separate content item environment being an environment in which to display content items responsive to a primary content item request, and one of the content item environments being defined as a primary content item environment and each of the other content item environments being defined as secondary content item environments, and each content item environment displays one or more of the content items received from a content server; generating the primary content item request to a content item server for the primary content item environment, the primary content item request being a request for respective first content items for display in the primary content item environment and, for each secondary content item environment, respective second content items for display in each of the secondary content item environments; receiving, in response to the primary content item request and from the content item server, the respective first and second content items; displaying, in the primary content item environment, the respective first content items received from the content server for display in the primary content item environment; and providing from the primary content item environment to each secondary content item environment the respective second content items for display in the secondary content item environments.