Patent ID: 8561104
Filing Date: 2013-10-15
Classification: H04N

Abstract:
1. A method comprising: transmitting a first media listing for a first media and a second media listing for a second media to a user, wherein the first media is associated with a first advertisement and the second media is associated with a second advertisement; determining, by a server, a first likelihood that the user will select the first media listing; determining, by a server, a second likelihood that the user will select the second media listing; and prior to a user selection of one of the first media listing or the second media listing, selecting a first version of the first advertisement and a second version of the second advertisement based on the first likelihood and the second likelihood, wherein the first version of the first advertisement has a first video quality and the second version of the second advertisement has a second video quality, and wherein the first video quality and the second video quality are different; and transmitting the first version of the first advertisement and the second version of the second advertisement substantially simultaneously.