Patent ID: 8391773
Filing Date: 2013-03-05
Classification: A61B,A63F,G06F,G06Q,G11B,H04H,H04N

Abstract:
1. A method for utilizing a mobile device at a live event, comprising: storing on the mobile device a spectator profile associated with an end user of the mobile device, the spectator profile includes a particular classification; receiving at the mobile device a wireless transmission, the wireless transmission includes a plurality of data streams and a plurality of advertising streams, each data stream of the plurality of data streams conveys live event information as the live event occurs, a first advertising stream of the plurality of advertising streams is associated with the particular classification, the wireless transmission includes one or more instructions, the one or more instructions control when the first advertising stream is inserted into a first data stream of the plurality of data streams; inserting on the mobile device the first advertising stream into the first data stream based at least in part on the one or more instructions and the spectator profile, wherein each advertising stream of the plurality of advertising streams is associated with a different classification of a plurality of classifications, the inserting includes inserting the first advertising stream into the first data stream on the mobile device if the particular classification stored on the mobile device matches a classification associated with the first advertising stream; and displaying on the mobile device at least a portion of the first advertising stream and at least a portion of the first data stream.