Patent ID: 7751548
Filing Date: 2010-07-06
Classification: G06Q,H04M

Abstract:
1. A method for facilitating targeted marketing over a telecommunication network, comprising: receiving at a processor a telephone call from an originating party, the telephone call including routing information for routing the telephone call to a called terminating party, wherein the routing information includes one of a telephone number and IP address of the called terminating party; upon receipt of the telephone call, routing the telephone call by the processor to the called terminating party based on the routing information; determining an identity of the called terminating party based on a query, which occurs at the processor, of a directory database that stores information associating the routing information with the identity of the called terminating party; determining at the processor targeted marketing material based on the identity of the called terminating party; providing the targeted marketing material to the originating party; offering the originating party an option to contact a second terminating party within the specific industry or business category identical to the industry or business category of the called terminating party, and switching the call of the originating party from the called terminating party to the second terminating party, when a current hold time of the called terminating party is a first predetermined number of minutes and the current hold time of the second terminating party is a second predetermined number of minutes that is substantially less than the first predetermined number of minutes.