Patent ID: 6892354
Filing Date: 2005-05-10
Classification: G06Q,H04L,Y10S

Abstract:
1. A method of advertising on-line, comprising the steps of: ascertaining a time when a communication link between a user terminal and a service provider is idle; transmitting to said user terminal advertising data representing an advertisement during the ascertained communication idle time; and displaying said advertisement represented by the transmitted advertising data which has already been transmitted, after a request to display requested non-advertising information, which is different from said advertising data, is made at said user terminal, said step of displaying said advertisement being carried out during a time when the requested information is being transmitted, this time being different from said communication idle time and until a plurality of portions, where each portion is less than all of the requested non-advertising information, is transmitted, wherein each portion of the requested non-advertising data that is transmitted replaces an equivalent portion of the advertising data on a display screen.