Patent ID: 7680703
Filing Date: 2010-03-16
Classification: G06Q

Abstract:
1. A system, comprising: at least one data storage system that stores user activity data reflective of catalog item viewing events and catalog item acquisition events of each of a plurality of users of an electronic catalog; a data mining system operative to analyze the user activity data reflective of the catalog item viewing events and catalog item acquisition events, and based thereon, to generate pairwise comparison data for each of a plurality of pairs of catalog items, said pairwise comparison data at least approximately indicating, for an item pair composed of a first catalog item and a second catalog item, how frequently users who view both the first catalog item and the second catalog item select the second catalog item to acquire over the first catalog item; and a server system operative to incorporate the pairwise comparison data into catalog pages of the electronic catalog in association with catalog items to which such pairwise comparison data corresponds, the server system thereby enabling users to consider the pairwise comparison data in selecting catalog items to acquire.