Patent ID: 8707343
Filing Date: 2014-04-22
Classification: G06Q,H04N

Abstract:
1. A method, comprising: receiving, by a computer server, a request to access video content from a client device and identification information identifying at least one of a user account and the client device; determining, by the server, whether to generate an offer for an enhanced access to the video content in exchange for completion of a survey by one or more persons identified by the identification information, based at least in part on analyzing a viewing history by the one or more persons to determine if the one or more persons are considered an active user based on videos viewed by the one or more persons and analyzing responses given by the one or more persons for one or more prior surveys that were offered by the media program provider to the one or more persons in a database accessible to the server; transmitting the offer to the client device when it is determined that the offer should be generated; detecting one of acceptance of the offer or rejection of the offer, based on a signal from the client device; and providing to the client device, based on the detecting, a selected one of (a) the enhanced access to the video content with at least one advertisement selected based on one or more survey responses received from the client device in response to the survey, or (b) non-enhanced access to the video content.