Patent ID: 7413121
Filing Date: 2008-08-19
Classification: G06F,G06Q,G07G,G09G

Abstract:
1. A method for synchronizing marketing and pricing information comprising the steps of: maintaining, on a host system, at least one database comprising advertising, marketing or promotional data associated with at least one product and pricing data associated with the at least one product; providing to an in-store processor, for at least one product, pricing data and at least some of the advertising, marketing or promotional data associated with the product; distributing digitally, from the in-store processor, the pricing data to a wireless display device proximately associated with the product; distributing digitally, from the in-store processor to a wireless display, at least some of the advertising, marketing or promotional data associated with the product; multiplexing category/SKU-tagged advertising data with appropriate SKU-specific pricing data and sending the multiplexed category/SKU-tagged advertising data and appropriate SKU-specific pricing data via a Local Area Network (LAN), to an Advertising, Marketing, and Promotion (AMP) station at a proper category/SKU-specific area and aisle location in a retail store; instantaneously updating the database by updating any data within the group of the pricing data and the advertising, marketing, or promotional data; automatically distributing the updated data from the in-store processor to the wireless display so that the pricing data and advertising, marketing or promotional data remain synchronized; and displaying the multiplexed advertising or pricing data on the wireless display.