Patent ID: 8954449
Filing Date: 2015-02-10
Classification: G06Q

Abstract:
1. A method for identifying an influencer of a brand, the method comprising: scanning, by a server, a plurality of social media objects published by at least one social networking entity to identify a first social media object posted by a first user and relating to a brand associated with at least one of a product, an enterprise, a service, a person, a concept, and a trackable object, wherein the plurality of social media objects includes at least one of messages, video and audio clips, and image files posted by a plurality of users; calculating, by the server, a brand influence score for the first user, wherein the brand influence score is based on a plurality of influence factors, wherein a weighting factor of a first influence factor of the plurality of influence factors is based on at least one of a company with which the first user is affiliated, a title of the first user with respect to the company, and whether the company is one of an existing or prospective customer of the brand; comparing, by the server, the brand influence score for the first user to a threshold influence score; and identifying, by the server, the first user as a brand influencer when the first user's brand influence score is greater than the threshold influence score.