A retailer bought a machine at a wholesale price of $90 and later on sold it after a 10% discount of the retail price. If the retailer made a profit equivalent to 20% of the whole price, what is the retail price r of the machine?
Choose the correct choice from the following answers.
A) 81
B) 100
C) 120
D) 135
E) 160

Rationale: "since the wholesale price was $ 90 and the profit was 20 % of the wholesale price ( [ . 2 ] [ 90 ] = $ 18 ) , the retail price would have to be above $ 108 , but not that much greater than that . let ' s start by testing answer c : $ 120 . . . . if . . . . . retail price r = $ 120 10 % discount off = $ 120 - ( . 1 ) ( 120 ) = 120 - 12 = 108 20 % profit on wholesale price = 90 + ( . 2 ) ( 90 ) = 90 + 18 = 108 these two numbers match , so this must be the answer ! final answer : [ reveal ] spoiler : c"
Answer: C