The original price of a suit is $100. The price increased 20%, and after this increase, the store published a 20% off coupon for a one-day sale. Given that the consumers who used the coupon on sale day were getting 20% off the increased price, how much did these consumers pay for the suit?  Choose the most appropriate option.
A) $ 88  B) $ 96  C) $ 100  D) $ 106  E) $ 110

Rationale: "0.8 * ( 1.2 * 100 ) = $ 96 the answer is b ."
Answer: B