so how to like to point out community really start it was really a result of my journey after being downsized for over twenty seven years working in my former company i was offered a package and i took the package and in taking the package of source code was what am i going to do so just kind of stumbling and fumbling through my journey i came across some research that talked about this concept the retirement for baby boomers so that you know that's what i am so i was very intrigued by that and then having friends or family who knew i was you know no longer and more people kind of finding my way they are either thinking about retiring more in some cases they were going to be downsized so they w come to me and i asked you know how are you doing what are you doing so as a result of that i developed a life point to i'm sorry like to point out community giving workshops and seminars to help it's not just perfect baby boomers because we're really want to talk about professional women by downloading the free download we have and you become automatic members no cost or to make automatic member to live to point out yes yes and just touch a little bit on the different areas that we focus on the show because we are actually you know life is about many different things right just not one little piece of your career or whatever so we talk about it here is career not necessarily been working but it can be volunteering going back to health and wellbeing family friends significant others personal grow as well as your physical and buyer environment touches upon something and we love and i do my together so it's creating that space so it's really a reflection so because our generation was the one i think financially got hit you know either downs are right or you know your your money's not there though you want it wanted to be because of the great recession so we're going to be looking i think our talents and skills and identifying ways to now make money from those absolutely yeah so tell us a little bit about our special guests today really i think we're going to have a christine and i met oh i guess maybe like eight weeks ago or something like that and interesting you said the kauffman foundation because she and i are actually taking a class at the government how we met for the kauffman foundation in growing your business so christine has gives our group a lot of ideas and would like to be group and book but because she specializes in the business is dealing with entrepreneurs i wanted her to come in and talk to us about networking and communication styles because i think that's key for us my background isn't much different than yours i was in corporate for twenty some odd years and a mix of management roles but different industries chemicals insurance restaurants retail done a lot and i'm all still young yeah i like tell about it and also meant multi functional roles management operations i also was an h r for eleven of those years and sales ok and so i have this wonderful multi faceted experience and i just felt like i wasn't fulfilled any longer in my role there were some changes in corporate while i didn't get laid off per se my temporary assignment in sales ended ok and the place they wanted to place me my soul said and i listened yeah i had been working with my own coach for those two years in sales because i wanted support for me the person and i had already developed my business site my first business idea so i didn't fly from the nest without wings or having practiced i knew what i was going to do and i did that about nine years ago and i stepped into the first iteration of my business i'm now heading into iteration number five and nine year some people might say i can't you know stay focused i know however that it's my evolution that i'm here listening to ok ok and when i get out there to try thing yeah i start shifting a little bit you know you hit on a really really really key points but let me see if you got to ok so my my my contribution to that yes evolution is we as baby boomers we have such vast experience in different things and to me reinventing yourself is about using all of that even though you know but like you say you try this and you're like oh i found something that there's a need so i need to go with the flow sort of thing and change to suit that you know where your passion comes out yeah so i totally get what you're saying about different iterations because trust me i have gone on but i mean like a lot of things i want to say which i picked up on and i think this is so key is when she said she said no because she knew yes right yes and i was in grave that is current similar to what i went through because as the as a result of being downsized you know you go through the whole placement service and whatnot yeah so i  got to the point where i actually had an interview to go back into the industry and i took some time off and when i came back i basically said no to because i knew deep down inside it's not what i i think taking having the courage yes sometimes to to say no and try like you did but at the same time i think sometimes there's things in life that happen yeah pivotal points trigger points or a whatever that give you the opportunity to move away from what you're really doing to something you want to do and you either take that moment and seize on it or you don't yeah yeah yeah and when i can steer about my experience through my twenty years and traditional roles is that i really was a tuned to what i really enjoyed and what i didn't prefer and every move i chose to make what's required if you are actually i'm about three years with each thing before i'm ready for the next thing that is why my pattern not everyone's the same so they were choices they were all choices i was never fired or laid off or anything like that until the end the one where i could have stayed and i chose no so i'd already done all these knowledge skills abilities experiences passions rights and say how do i form something from all of this right how do i crystallize the best of the best of that and then take it into the market sexy is very different than selling myself through right and so while i had the skills to do it i had to find a way that i could do it in terms of cycling myself and that's a big part of the support i lend to service for north because we're good at something we leave a traditional role to do that thing but the functional areas that we had supporting us in corporate we don't so personalized to you yeah what you love and who's willing to pay for the combination of the two right and knowing and own ing who you are in your personality because that is really i talk about leading by vibration right so it's about a via get and so we can have a room full of business coaches here and within an hour i could do a quick exercise with them all and everyone would have a different nation a different focus if i forced them to do that there would be no competition in that room plus we layer in what i call our x factor which is that our own personal vibe and it's just like any relationship there has to be chemistry between the entrepreneur and the person who's supporting them right and not everybody is made for everybody out of show so when we own that for ourselves and how we step into the world where i work we want to do it helps us trust that what i heard you both say was we use our intuition yeah and now i'm that i was a very good girl i did everything right i did everything the way i was supposed to do and what i was told to do right and so there's a little culture there's a little nurture and a little nature all mixed in and when i stepped into entrepreneurship is when i first realize it's kind of like getting your first apartment or the first one and you can have whatever you want in the fridge and you don't have to clean the bathroom or something and you're like what i did not get to  and that is the joy and the challenge because we do have so much experience we do have so much that we enjoy there are so many people out there that we could help that the blank canvas can also sometimes stop us right right yes right how do you get started what do you use and so my fifth that aeration that i'm stepping into with my work is my slow evolution in nine years ok through entrepreneurship and trying something on doing that thing  finding more that i love right more that i don't write how do i shed yet i don't and step more into what you tell us a little bit about that integration then ok so the first iteration was a life coaching practice for women with chronic illness i myself had made my way through chronic fatigue and fiber of my own and i wanted other people to know that not only the coping mechanisms that i learned from myself but also the communication mechanisms that i found were being called on to use also i had found that when i was telling people about those specific ailments i had they were kind of saying well what about me i i have lyme disease right w l you help me right will i am recovering from cancer can you help me i have diabetes can you help me and that was my first aware arness around using messaging to draw all the right people to so even though i was a coach for people with chronic fatigue and robbery my all they heard something in that messaging that made them stay out stand up and say ok christine i like who you are i like what you're saying but you're you're excluding me right and i want to argue that i am right so they showed me how that worked and so i opened up my practice to chronic illness instead of those two focus areas and so i took a natural health path as opposed to a traditional  medical path through my well being and i then opened a wellness studio and i was teaching slow dancing i was teaching fitness dance i was also doing life coaching ok and i brought them all under one roof i partnered with some other people space and i had the most fantastic fun year of my life creating a brick and mortar righteousness and i did a lot of things right and a lot of things wrong and within a year it was one part finance and one part intuition that said it's time to close this business was not my intent to open a brick and mortar in rochester much money time and energy but i felt it and i was resisting it for months i resisted it ok closing it and i finally said yes and i ended up taking sabbatical ok but it was going to be a month and it up being six or there's a lot behind that which i am not going to spend that right today but i came back and i said look it's either time to go back to corporate because i'm using my savings her or it's time to create another business and right and when i was talking with a girlfriend who launched her book and all the things she should be doing to market herself she looked at me and she said you know i'm not going to do that but if you would do that for me i would pay  business was called client centric growth ok and it was a marketing communications services firm for solo practitioner entrepreneurs ok who didn't love selling themselves didn't want to sell themselves didn't like it right whatever the reason russ and i would be the outreach person making the phone calls emails direct mail creating the messaging for that outreach campaign and booking appointments for prospective business for them that was that business and here's what happened of my business to whom i transferred all the implementation work calling emailing direct mailing the whole system that i had created i passed that off to her she then began creating her own business as a side note by  being hired by other solo promoters to do that work for them and i began to consult and teach on the selling is so hard of it ok selling yourself as a as a service business specifically and there's two pieces to that which are reflected in a little bit reflected in my book one piece is the art of the conversation and yes but the other piece is the science of systems ok and when you're doing your yeah and selling and marketing the work if you don't have a systematic way that you're going to be spending your time right then going to war your own to take yourself out yet again lived it been there done that through these  able because you were had been or was an entrepreneur you were certainly able to take identify the skills that they needed to be successful but those things that they need it were dast with the skills you enjoy doing and love doing so again i  think for the entrepreneur key message is we think we have to do it all and unfortunately we can't do it all and nor can we really not of the four to do it all because risk spending so much time doing it we're not selling it and bringing in the business yes yes and it's all of the above again back to the core something out of corporate where we had a shared set of services platform serving us so we didn't really know what we didn't know that's right and we figure we can ease if we charge x amount of money i can replace my salary but then we don't add in the marketing time energy and money we don't we don't mark budget in networking events being events or our own market right then so we don't really understand the depth and breadth right of that activity that it would take to some for bringing in just let's say enough to replace our salary if that were your goal so so there's a lot of things i would do differently i have a talk the ten mists of entrepreneurship what nobody tells you about starting and running your own business because again been there done that and part of my success is mine i have a duty right because if i had no i probably wouldn't have and every day i'm thankful that i didn't know right i wouldn't have right where i am today because i was able to step in figure it out and then people started looking at me and saying how are you doing that and i said come on in all right right right right right so i'm going to go back to some of these questions that we had what is your definition of networking or carmi that yes i believe in karmic networking and the definition of networking that i prefer is the cultivation of productive relationship for employment or business now networking today has gotten skewed quite a bit yeah i do a lot of it and people don't help their business was hard and that is and one of the mistakes i did make was not cultivating a networking environment or practice for myself when i was in corporate or outside of my company's right because when i stepped into my own business crickets chirp and yeah and so networking is a key skill so anyone listening to this show the number one thing if you're thinking about starting a business is that if you haven't cultivated relationships productive ones outside your work place your even your immediate scheme of friends family that's your very first time and networking isn't a place you go it's something that you do so avoid thinking networking is a networking event right right not it's picking up the phone having a chat eye and finding out how you can help someone and having the opportunity to share what's going on with you as well right and have it be that exchange within the networking activity whichever it is that you choose good out there you're putting something good out there and i can i can write a whole separate but yeah so now you have five tips to stand out by not shouting i think that it's all part of a bull sure there so give us a little intro because we're we are running on intuition piece into play into traditional a small business that land which is where i had been floating right so long there's also practical things that are part of that your spirit at work is the guidebook here which talks more about creating that vibe which is about envisioning what it is that you want in your holistic lie you said work is just one of your right show and also that is what attracts things to you and helps you with your clarity of focus the book you don't have to shout to stand out is more about the techniques other connection so it's about networking conversations so if you want to book on how to network this isn't the book for you right if you want to understand how to create those connections through a really and gauge conversation that is the book right for you so two of the tips are around do your own creating your vibe through understanding purpose and your why you're calling what i say the word is for you and also crafting a clear concise and compelling message so that it ignites the interest in the right right right the other two components are around the  aging with other humans which is understanding styles right that you're speaking to them in their language learning there is yes and also how to have a productive conversation so there's a little bit of an architecture which is one of my favorite words yet but an architecture to the conversation i happen to be a social introvert and the many introverts don't love the no own of a conversation because we don't know what's going to be something we don't know where it's going yeah go and so as introvert i wanted to craft a conversation where i could guide the person through it right because i was finding when networking it was aimless yes people would just talk about whatever and it's like bad dating yeah yeah yeah a lot right so the architecture to the conversation in this book helps prevent that from happening ok and understanding what it is that you do choose so that you can create the conversation to lead you to the next thing that you want to make a lot of  yes absolutely yes i'm all about oro t i yes which is return on investment because we do a lot of networking yeah as not a lot comes out of it absolutely for yeah well and that's usually the biggest pain point when i meet my clients and i think so for me because i i was to be asked do you like networking and i would say i my answer would be no because again in my mind it's here's my car yeah and i do have you do and the fact that you said no it's  taking putting something out so i think if i'm going to put something out i'm also going to be selective and whoa times of oh yeah i was talking to so right there there is the chance of being a positive when when for two of us because we've somehow connected yes we somehow connect yes and also selective in what i call the conversion i so i might talk to ten people at a networking event over two hours i will probably convert to do a second conversation where when i first started my businesses i was collecting relationship exactly yeah exactly and so since we are this is going to be our last wrap up question i want to order give us some key points with your dispiriting net your spirit at work guide book a couple of points  imagine your holistic life and how you choose it to be because that's what's going to then evoke your clarity of purpose and your intuition that for me in corporate was down here and now is way up here begins to exercise that intuitive and also because as women let's face it we are in service to other so much of our eyes and that was what you don't like asking ourselves what it is we want and we can't ever expect specific things that is that i want to create in my entire life i call it ideal life design with the energy jet it vibe in that you begin to get when you start in visioning what that's going to buy one right yeah and when we it doesn't make any sense this person's offering me a hundred thousand dollars a year job right out how did it feel on it so i have and then there's trust yeah so there's a whole nother book right now how do we then trust era and that so that's what you're seeing here at work it's  would people get your buck your spirit at work can be found at your spirit at work dot com ok and i make it easy for you and them if they resonate with them and they can find me through those sites as well where they can go to chat with christine dot com and set up a phone chat and talk to me ok great