the story like crazy ok if you happen to be in this area i want to say central jersey even southern jersey bucks county pennsylvania wherever you're watching from even around the world if you've ever heard the name jerking and we also have her son gene modeling a in studio today and they're going to tell us about the thirty six years building their business and all about it so thanks for watching and thank you guys for being here today thank you you thank it's just  pleasure i mean can you imagine how much fun it is for everybody out there for us to hear about your story we go almost anywhere and people talk about manliness cheesecake and they don't even believe me it's so funny there's they're so popular successful i say oh my god you have to come on the show so anyway i just want you to start from the beginning and tell us your story oh my gosh ok well my husband james cullen ery institute of america graduate and i got married and he really wanted to have his own business humans have a catering business and he made this phenomenal cheesecake that people loved and everyone used to say to us you should go and you know you should make cheesecake and it just seemed so silly back then because we had we were living in a three room apartment and just you know the the idea of making cheesecake you know in you know for commercial use it it just it was you know something that we couldn't even imagine but as a couple of years went by few things changed and we were looking to move back to hundred county and we did we came back to and i had a summer job there and i walked in and he was first person i met and i just you know i fell for him right away you know so anyway we we started our our little business and started making you actually got into shoprite yeah that was one of the first days he went out to whence we started baking the first cakes and he came back and he had met joe cologne's father and how much alex iting that was when he came home that night it was very relaxing breaking out because it was like the day i mean i would just freak out totally that big time back then and i just won't use also mention about another story about how you were telling that your husband he really wanted to have his own business and so you were actually shopping to look for a place to live and it turned out that the property that you were you know looking at had a you know about olding i guess you could actually make you know marshall cheesecake yes so basic that doesn't basically we we found this little house that we wanted to rent and when we went to look at it the the men and then the owner said longer feel comfortable with us renting the rest of this property to another business because you know we need to do that and we said we have a business that would be well so awesome so it worked out that we were able to move our business and our home i was pregnant with this one at the time and we hadn't figured out how we were really going to make it happen because we worked so many hours and we were constantly on the go and so it worked out beautifully we were able to find a young girl who ended up being our nanny o'clock in the morning i'd go out around three i'd come back and at seven thirty she'd jump on the school bus go to school come back get dropped off in front of our house at two thirty and she'd stay with the kids until you know company you know whatever time we finish that night so  it's kind of you know it's rough but we were there yeah and the beautiful thing was that we were able to raise our family on the property where we you know had our business and we didn't have to miss all of all of those you know and to wait until family time  you were right there we could sneak in a dillard's like it is so funny i've been watching them and working with them on two different events and so on because they're everywhere festivals and all this stuff and it's so funny because you really do you guys work all the time on your family owned family operated like the most traditional to the end of sincere working to make these cheesecake spread the body out there to enjoy it all the time it is a it is a there's a lot going on we we have  cheesecake business and the catering has taken us from you know small private events to very large operative vents in we've done you know elaborate cocktail parties and picnics and barbecues and all kinds of we've done breakfast and you know you're going to see a little bit of everything about me or you blind in some television and everything that's amazing well last last year we were on food truck friday first national cheesecake day from you know channel twelve right dismantled and then we were on a show called great great american food fines on the food network where they featured our choky which we're going to show you in a little bit and then we did  carnival eat for the for the for the cooking channel and they had make a cheesecake on a stick dipped in chocolate with bacon on top and my god we had fun with it all my god things and that's been awesome and  so and those things are all that part of our business is brand new big not brand new but maybe three or four years old i guess i we should go back a little bit and say that  husband gene and i james dad were married for twenty nine years we were in business for twenty eight when he passed away he he was taken from us way too early but  had been we had been fighting cancer for quite a few years and you know we we had lived and worked and loved and had fun and done lots of things and almost beat it and unfortunately we weren't able to to to win that battle but when he died we talked about it and we kind of decided you know what do we want to do do we want to keep going or are we going to just fall and and we a lot of people said don't make a decision in the first year anyway and i really did feel that was a good advice and afterwards we decided we're we're going to keep going we're going to see if we can finish what he started you know so beautiful and so when people come in i have this beautiful picture of him on the wall and i and if especially if it's a new customer i'll say you know this is team you know he started the business and and we're you know we feel like when you take his cheesecake home or his products we're sharing a little piece of him with you and and that makes me feel good it makes me feel you know that there's a purpose behind going on and you know we we it's been a challenge in many ways but there's a certain amount of joy that we get out of how much people enjoy the products and i got us in just picturing having someone come in to your you know actual your retail open front store like up thirty one over in like the hopewell area and the way that you describe that you almost want everyone to meet gina did and that he knows that they're going to take home this you know thirty six year old tradition which i call legendary famous and and and you guys just keep carrying on for him i just love the story and it was just so much fun to see how much you're growing and how sincere you are and i want everyone else out there to know that over the last i don't even know like i don't even know eight or ten years we've reached out to madelene is quite a number of times on benefits fundraising activities chamber of events whatever corporate events and there's always has been this personal feeling i mean i only met you about a month that app ago that was she was like in my stomping yard and we still go there my dad just recently as just for the cheesecake and all of the products that you talk about next that just your sincerity and your dedication to your work and the fact that i've seen you between community days working on your you know your you your outdoor whether they call it  your father and your husband and your work and so it's a little bit more well he passed away in two thousand and nine and we kept going and and at some point after that we we were all yeah and we did frozen cheesecake on a stick at that time and we found out that people really loved it and it was really fun for us to watch people enjoy the cake and i think  toppings we we toast the coconut so did you guys think of this idea like yourself like was it like oh we've got cheesecake you know nice make it all my daughter it all turned out i remember her doing a wedding thing and it was a wedding cheesecake a lollipop and i remember them being on a stick i think it kind of spiraled out from there and then you know they did the whole thing shad festival and well you know the thing is my dad used to say this to me for years and years and years he worked when he was a kid in an ice cream factory where they made that the pops and he used to say we should do this but you know we just we you know it was it sounds like a neat idea but it was just never executed and all the sudden we you know got this  someone gave me this you know suggested that any and it was like yeah i think scott talked about it for a long time to the disc you know so we talked about it but finally we did it and we found out this is so fun because you know when you sell cheesecake and it goes to the supermarket you don't get to watch people enjoy it you know during their experience they don't talk to you this to me was just a blast i enjoyed this i can't even tell you i can't taste it just looking at that and it's like the layers of it like i go back to the original recipe he uses for a lot of pressure you can hold it up a little bit you just bring it over this way a little bit of this and a camera there and just let everybody see because it is you can see the picture but this is actually and all here so ground of this pie and people go crazy for this pot we're not you know make enough of them and we started out they were just these were going to  how many people they're having and on ask them what time do you want to pick it up what do you want for dessert do you want a pumpkin cheesecake or of analogies cake everybody gets an apple pie and so it's basically unless you want to alter want some part of it only because you can do our car and just get it by pieces but mostly we need to know what time you're picking up and how many people you have and are you having pumpkin of an l and everything else is part of you know this package you get the turkey you get stuffing gravy cranberry sauce mashed potatoes sweet potato casserole i can't even amount revenge doubles and you get to have the home eat sweet dinner rolls that we make on thanksgiving morning before all this starts we're out there like the wee hours two three and two and and then the dessert so basically it's like the perfect thanksgiving feast it is and you said that you like ok so like kind of your shop scott he kind of like kind of had this idea and then you guys like doubled your business and people would call you like right around thanksgiving and then it's gone like double every year since then well yeah i mean we were doing before scott we were doing thanksgiving do any and my dad always it does make extra we always you know would people give away will make something out of it so every year we did about ten or ten extra turkey just like that it's got decided to make us yassar and make turkey popeye's wait is one customer that would buy going over there and there's a lot of a lot of an area it all very is always good to call us to see what we have free because sometimes people come in one guy bought like six popeye that once you know he said i'm going to freezer no one i honestly i mean i want you to also tell a story about how you went outside and uses means that we're open but people it's a hard drive down thirty one is we're like blinders on you know trees are always block and you know not blocking but just you don't notice that we're there and since we put the new sign out a lot of people say that i have to drive by here and i mean i feel we've got let's make it more noticeable and she didn't want me to do any of this but i was like you know one day i went out there and i had this big trailer and i and i knocked out like five trees and we parked a trailer out there and you know that  it because we were laughing because i was like just it is something again you're watching and you've heard the name these are the people behind the scenes the owners and they're talking about their amazing business for thirty six years right here hopewell slash  jersey and i also want everybody to know before we run out of time a little bit about this a lotto and also about some of the restaurants that people can go to to get your cheesecakes or your desserts and also just someone out there wants to carry that and have them on their menu it will completely change their sales that by having either dessert or madelene of the logo there that people are going to be like well i mean right here in princeton area where the nestle and just recently reach out to us and called us then we celebrated a lot of shoprite but right men for the last two years but a huge part of the business i had an excerpt display freezer and little pine creek liquors right there on thirty one right right after us opened up and i said you know i don't know if you guys want to do this but we have this is their trailer we go out we do lots of different events of this past weekend we were at laredo winery that's one of our favorite places to go and we try to go to maybe once a month when they have a food truck event and we were we entered into a recipe of cheesecake comes so through it's just so different than any other cheesecake and then you have all this amazing to be way too hard for us to make and actually why do a lot of the welding i built all of our food trailers i actually made a cookie cutter cutout like nine at a time and to just make it faster but it's still a lot of hands on and takes armory you know the items that you would you would order from march this is like the time of year and then when i was a kid and i will have a minute left but if i were home and i tasted one of these i think only about five hundred i would find no way i'm telling you right now you have got to taste these things and all of their cheesecakes and everything about manliness is one hundred percent little literally beautiful sincere the family's fantastic and you can get their food almost anywhere if you