want and welcome to soul scape living part two of pain and color conversation and today with us again we have donna d  marketing manager for show when william and just enjoy you store manager in east windsor new jersey and this is a continuation conversation which i love because it's great i mean as far as i'm concerned i can talk color all day long and whenever i start a color conversation it usually we never know when to and but today we have to ended after this show because we can go on and on and on and do five more shows on color but the  part one we talked about the psychology of color of the color theory and of course the fashion of color but today we're going to talk more specifics techniques which is why we have justin here today right why is the actual painted self that we buy just as important as the color that we choose and why is it so important that we buy good hate now that's an excellent question i'm very glad that you asked that so there are so many different types of pains across the industry and some of these pains have a general purpose in terms of what they can what they cannot do and all their paints are manufactured for very specific purpose in terms of the environment that they're being exposed to whether it's interior exteriors and of course the different finishes that each of these paints can be made in also have varying degrees of performance and limitations so it's very important to have some base of education in terms of product limitations and product performance and where things excel in certain situations  so for the end user that is listening the best thing to do is to consult your experts whether it's at the local paint store or a field representative or even that is honors probably have a good understanding more than your terms of which pains were bad because we've made our share of mistakes unfortunately are and i work so every day so don't make the mistakes we've made listen to an expert write this you are people always learn from the mistakes   others and that's just the joy of through it so that's true we'll go over some of the more standard pain concerns if you will now were there any questions that you had before we started in terms maybe some common issues that people face or for anything of the sort well some of the mistakes that i find people make is that they don't prime they used to ring the wrong type of paint for instance if the walls are in prepped properly and then they put a high gloss paint on the walls and all of the said and they see all the imperfections because this high gloss paint has just reflected going back to lighting all of the mistakes that were not repaired but you tell me i mean i know a lot of people are asking about organic paint you the expert tell it or what is it that we need to know so i'm glad you brought up the preparation portion for any successful paint job i would exactly and i just want to see this color that i picked and it's exciting but the key is in the preparation you've got to take your time but the more time you spend on the preparation the better your projects going to turn now that you had mentioned primers prim are critical i even made the mistake just recently of moving out of an old apartment i had an accent dark blue wall which i loved and i had to repaint everything back to white and i said you know i'm going to skip the primer skip the  purchase that are tinted to gray and not only when you're doing a a paint for the first time or maybe you're doing your painting over dark color what these gray primers do is they absorb light and they allow the color going on top to accurately look the way it's intended to look wonderful so when you're picking paint you come into a store if you come into one of our stores that sore manager sociate will tell you hey we recommend a gray shaded primer for this color to accurately cover for you and prevent you from needing three coats for coats so there are there are tips and tricks that we as experts will will educate the consumer on and that's a that's a big one that's a big mistake yeah and i know a lot of people think they can skip the primer and the thing else you have to offer well so here are some of the standard you know issues or factors that we need to kind of take into consideration when we're trying to pick the right paint off gassing organic odors more the mildew disease causing bacteria hardness that he's in and her ability we all have different types of pains and we talked about picking the right product for the right job that address these issues so we'll we'll try to keep it brief but we'll kind of go through some of these here off gassing is part of the chemical reaction when any paint coating is evaporating as you know we all back sick so the volatile organic compounds which is the v o c some elements of it can be can be not beneficial for the environment and that is something that the pain history as a whole has taken major strides in  addressing from the e p a laws and standards right and many industries including sherman williams have taken have taken significant movements in reducing or eliminating completely these v o c contents  so with that being said we do have a product called harmony which actually believe it or not improves indoor air quality it improves it improves and so that not only is harmony in and of itself a zero v o c content pane coating love the name thank you very much color is nice to write so harmony will actually reduce from formaldehyde levels inside of the room that it's being coated ok and this lasts i think up to two years after if after the original coating wonderful and not only that it also addresses another concern that most homeowners have including myself which is odors myself being a cat owner and i have a cat that i love and i asked it also drives me crazy also drives me crazy and i'm sure for you know the pet owners out there such as myself one of the more non glorious aspects of owning a odors that they have and for me at being a cat owner it's is that kitty litter that darn to the litter just always has that odor so i actually painted my apartment a section of it with this harmony so not only does it reduce formaldehyde levels it also absorbs odors wow and this is just now this is this actually works we actually have sample kits where we have two jars or containers of coffee things one is just coffee beans and the other is coffee beans with a strip painted with harmony and we show these to our consumers or our clients and we say go ahead to take a smell and tell us what you in the significance of the difference between the two the one with and without the strip it's it's there now and the only thing that comes to my mind is the resale of a house when you go to put your house on the market and everyone says make sure you put a fresh coat of paint before you put the house on the market well you've got to put harmony up there oh yes i believe it's going to eliminate all those older that we all tend to have in our house it's not something that we can avoid i mean whether it be cooking fish or having a dog or you know there's so many over the house is old and it has that older smell this is going to help so i think that's a great tip for on sumatra you know that's fabulous it's a pretty innovative product i mean we've had it out for a while but they've made sure one williams has made so many strides in improving the technology of it and making it stand out so the foul smell is broken down etc another concern that people have is mold and mildew this is just a natural process if you will of the environment wherever there's going to be more easter that's unintended you're going to see some mold and mildew growth so particularly places like bathrooms in specific is where we have a lot of concern addressing this and we do have a coating for this as well which is the duration home and actually most of our premium line coatings including the harmony have this anti micro paints across the board is you'll see much less of the move to growth and with this product you'll be able to washing clean it that much better yeah i just had a situation justin where we were removing wallpaper in and a big commercial space and they had had a leak for several years in this one corner and that when we removed the paper there was all mold on the sheet rock and like you said there's no one hundred percent to get rid of it correct so we actually cut out the sheet rock and put in a piece of new sheet rock to make it to make sure that it was one hundred percent gone and you know that is that is exactly what i would recommend is the best treatment because this is not again  paint in particular is probably one of the best things that you can put in a bathroom because it also has the moisture resistant technology which the turnaround time of after you paint a fresh coat of paint you can use that bathroom for on in a very short lot faster and then running your store and running my prior store that was a question that a homeowner would often ask how do i prevent those streets from staying on my wall after i take a shower or use the the bathroom and this coating has a film on it that does not allow the moisture to permeate the wall and leave those you know the street less than ideal streaks and that is something that that is the main reason why you want to use a high quality pa right you don't you're going to paint your bathroom steamer water is going to come in and now you're going to have water marks down your walls in which the only way to remove them is to pay it to repaint right yeah so much to learn have to come in and talk to you more but so much to learn we will so go ahead now let me pose this question to you imagine if you will ok coding that actually has the ability to kill certain types of bacteria wow and this is an industry first and as far as i'm concerned it is the only paint coating in the industry right now that has the ability to do exactly that this is called paint shield if if i were to have kids further down the line which i fully intend to do me being somewhat of a germicide what i would i would want this coating right everywhere yeah but actually the baby's room i guess what i'm thinking about you're thinking hospitals i'm thinking wow this is perfect exact as this is where they're crawling and touching any you up so if the bacteria comes into contact on the paint surface it will be killed it will destroy ninety nine point nine ninety nine point nine percent of it within two hours wow and it it's a normal paint brushes and rolls just like any other paint there's nothing crazy about it and it's a fantastic product and you know just and i have to say that you know i'm sure that all of these paints there's a different price point exactly based on the can of paint correct exactly but i always tell people if it costs you twenty dollars extra for a can of paint it's worth it it is so worth it because by the time you're finished painting and you have the longevity and you have all of these wonderful features it's so worth it but now people look at the dollar and they don't see the value do you agree  completely agree i always try to align myself when it comes to assessing the end users goals it is not my goal to try to sell the highest dollar amount for the for the  point of transaction no it's a mr mrs smith if you tell me what is your primary concern here for your home because we have all these different things that do all these different things but far be it from me to just overload you with all this information tell me what are you looking for the melissa to your client are you concerned with the spread of bacteria are you concerned with wash ability and where in your budget does this kind of play and so we try our best to understand the project like you said to to listen to the client and come up with a solution that best suits their needs right but i just know there's a different price points for all of these and but but the value is there is no my point that people get you know if they go oh this pain is twenty dollars more than this pain well and not even yes so when you're looking at cannes to cannes price points right right the big picture is the labor right so you may be doing the painting which in turn is your time but the labor is the bulk of any painting project so when you look the big picture how how soon are you going to have to have it repainted how long is it going to last that twenty dollars spread across ten fifteen years is pennies so you really want to look at big picture painting project not so much the fact that it's twenty dollars more a gallon yeah yeah it definitely it's really the longevity and the qualities of the paint not not the dollar value application finished appearance looks super and it covers like a dream so if you're just looking for hey you know something let me get the best you have to offer this is our go to product currently with the six months that my current my store has been open in east windsor this is the highest selling product that we have it's fantastic and it does come in a flat finish that is washable which does most flats are not washable correct this one is this one a very new new in the industry so typically that's something that you couldn't get the best of both worlds and you're sacrificing wash ability for that flat that covers very well and you say and how high the factory thing personally i'm a fan of flat but to know that we have a washable finishing is what makes me feel very good so yeah that's a great point you know and this is the emerald euro thing tram this is a relatively new product which combines the technology of stay with me here also in exteriors applications has superior color as its color fade resistance to the elements so for part of of designing right times and color but just that was very informative and thank you so much for all that information and i'm sure this so much more to learn so of course we need to go in to our local paint store whatever local paint store you may have and really have a conversation with the experts in the store because they know their paints they know what works and what doesn't work but i'm going to turn to you donna and ask you you know what are some of the tools that the consumer has now with technology to help us get a little salie so so in our first session we talked about all of our stores and what those displays look like and there's to buy three color chips for the consumer to take home with them and there's also color to goes which are small court containers of the color that you can take home and then apply on your walls and i highly recommend it even as a designer i still go out and buy a small sample and have my painter put it on the wall as a matter of fact i ask him to put it on several wall because it's going to change based on lighting and what it's reflecting yes so we have them in a court size so there's plenty of product to be used and that's why we give you a core it's intended to be used in a larger area so you can really understand the way that color is going to look in your space right now some people don't like to necessarily live with this large paint swatch on their dry wall for an extended period of time so we've developed a series of digital color tools these are available on the android devices i phone devices p c s and macs so what i'd like to do is quickly just  kind of move throughout these slides here to show you some of the functionality of the digital tools so a need feature here is something where you can see our full color wall so this is exactly what our color wall looks like in any of our was you click through we have this kaleidoscope feature and the kaleidoscope feature allows you to pick the color that you think you may want to use and it shows it to you in a room scene which is really neat value and a dark value to cordon it with the color now you can also go back for there is one of the things i want to say is they're giving you colors now i may not use those colors on the wall but i may still want to copy that and say old let me find a rug in that color let me find some pillows in this color you know let me find a piece of artwork that has this color and and the walls are painted in one color but it's still helping me harmonize the whole space precise so the tool itself is not just for paved right much of what we create can be used across the entire design concept of a space so not always a political pull to the walls in your home you can actually also match photos which is this is a really neat feature of you open up your phone and you go to match a photo you would click on match a photo that's my favorite and then for this example we're going to show you how to match a pin because we don't pinterest is just all the rave everyone's always on it and you find a lot of inspiration to me as a homeowner through petra's yes so when you find a pin for this one will use this lovely knuckl want to share that there's a share feature and you can do email facebook instagram you name it and you can share that way it is also available on the web so if you are not tacky and you don't want to use a phone or i will do that same function for you so you would find an image that you like and then that snap it will show you who are needing colors from the image for then you to come into any of our stores to to look at color because you're looking at it through a screen right your screen can look different from my screen could look different from the deadly girlband to lighting exactly the lighting is going to change the color yes and so it may all change so you still need the expert i yes to really give you a good color absolutely but it's a great tool to start i mean as a liner i have i think i have a good eye on color but if i'm working on a project i still use because if you get it now it takes me to a place where from there i could begin to tweak yes where you know i'm out here and now i'm here now i can go here so it is a wonderful tool to use as a designer as well absolutely and speaking of helpful tools and resources there's something actually in my hand here that i have and this is a little device that will actually scan any paint film and what will do is show you the closest sure williams color ok so it links to any device through bluetooth ok and there's another mobile operators there's an app for everything yes and what you can do is say you're in a neighbor's home or a friend's home and you love the color in their space you can take this device and scan their wall surface and it will tell you the close the showroom liam's color wow so really neat technology here it's also really great for matching just any color in general whether it be a wall or a cabinet or a surface these are these are found in any any store and they make them for all different manufacturers right  assume williams just took advantage of the technology yeah and really really helpful in the pain industry not to be confused with the big word here  in our store and just in us sell them on a spectrum photometer is that is a it's a hardware device in our stores that it's similar to this in that you get a sample piece has to be a hard sample piece at least the size of a quarter and we use this again very similar to this device here but the technology behind it is just a lot more intense and a lot more advanced than you know a simple convenient tool for a homeowner to have your way so yeah if you need to kind of compare color and just kind of get an idea of what's the closest you're a williams color as you said like at a neighbor's house this is a great tool to get the conversation started to get ye exactly exactly but if if you're a homeowner and you nicked the wall and you have no idea what the color was and you're trying to do a touch up that's when we would say if you want the closest touch up you bring a sample piece at least the size of a quarter and we always recommend hey if you haven't you can be in conspicuous spot maybe behind a couch behind her and you can kind of just cut out a small piece of dry wall bring us a sample of the of the painting paints watch will scan it right and we will make you the most accurate color in that and color so in the way it actually will work is it just takes the beam of light and light is comprised of red green and blue so the way i think of it is have you know have you been to a play and you look behind the stage lighting and it's all the different it's all red green and blue that's all that light is comprised of right so when it shoots the beam of light onto a surface it sends back the r g b either red green blue q and it tells you what that value is so it's a neat in a way it's all good it's all so much fun and it's all great but i have to say again that color is so complicated here we've done two shows on color and we can continue this conversation to show three show four and show five but what i'm recommended by consumers is to really talk to a professional talk to someone in your local store paint store and really have a conversation like you said just what is your needs and also higher in a tear or design or even if it's just for a color consultation because there is an expertise on color and to me everything is color