you're watching if the c suite on princeton community television hello everyone and welcome to in the c suite where we bring your tips tools and resources for small business owners entrepreneurs and other professionals who are thinking about starting their own businesses today's guest i'm going to slow it down a little bit because i want you to know who i have here with me today i literally just had an opportunity to meet them and did whatever we could try to figure out how to do to get them in front of all of you they are going to be leading the charge in bringing back a resurgence of what i call family entertainment sports football arena football all of the above they are the owners of a phenomenal organization and i wanted them here so that we can excited to have you here is we're glad to hear so we're fresh off a phenomenal press conference i had an opportunity to be there i'm going to tell a little bit the back story before i turn it over to you on your dynamic person from your team reached out to me on linked in i'm not going away because people know how i feel about linked in this is how we conduct business everybody get on the internet and so i had an opportunity to listen to you at the press conference but i also did a little bit of homework of course i always do that before i had you on the show and i was impressed i know that this is a huge undertaking and an entire arena football team that is not a small undertaking and so i want people to understand a little bit more about you but also the business side of it and then how we as business owners can help show our support so why don't you start just tell a little bit i want to go to the professional one keep this on the business side i did see the interview with chase plummer and it's phenomenal so they if you want to see more about the fan side watch that i would talk about business today so talk about your business background a kind of what brought you to even thinking this is the venture you want to go on sale well we started out she's a very good researcher and she you know hard worker and she found a go of the steps that we would have to take and we just progressively just got involved and the way it is we followed up and follow here so as far as i'm concerned you're still fighting and so that's part of the reason why i wanted to make sure that i had you here so you don't have to fight along we're going to see what we can do to help raise the visibility and help you kena what was your thought process pretty exciting hearing all the stories about when he was an agent and my love for sports as well i thought it was pretty exciting when i started doing the research and looking into it and i'm just an opportunity to actually become an entrepreneur or he has made me excited about that whole concept of the working with the tax office for the last seven years so you know own behold an opportunity to start from the ground up and you know do it together you know it's exciting him new ground running is either exciting or terrifying or sometimes both right but at least you decided you're going to go on the journey and the good thing about it in my opinion having the partnership is that if one person is up and the other one's down the other one can help right so that you can kind of at some point you're going to have to find that middle ground where you kind of stream in this direction yes i'm going to brag on your little bit because we haven't talked about it but so this correct me if i'm wrong this makes you the first female majority owner of a real football team are right about that and how exciting is that as a big deal so great about it really it is a big deal i guess i'm often told that you know i'm a little too modest about you know the idea but honestly for us it was just a goal and you know where we just got it done this is definitely a big deal and i'm i do feel pretty accomplished you both feel accomplished and what i love about it i happen to be a huge sports fan too and what i love about sports music same thing it brings people together so that's why i said at the top of the show it's family entertainment and you know a lot of people take their or maybe a lot of people have never done it but if you've been to an n as close it exciting because the players are right up and you're in your face there's a border are around the arena and you can sit right up close and most of the time the players get knocked over that thing end up in your lap and and it just gives you would you can you can really feel close to the action the ball and go into the stands and they're not retrieved but they have fans get to keep going and then even then we even have interacted moment at the end of the game where the players have come out and i signed autographs and i made the fans and kids and and i really are that really connect so it's so it makes it fun it adds to the experience it's and it's really fun the fans are part of the game that's what i kind of love about arena football it's not like you just kind of sit in idly by kind of watching things unfold just as you said that ball is coming right as you are and i love the the excitement of families together plus we're all looking for something to do we all work twenty four seven you know this is we're always working and so i'm looking forward to it myself just as an outlet just for an opportunity to take five minutes for ourselves and just go and have some fun right and we're going to talk a little bit about the community side that you mentioned talk a little bit about jersey flight communit nonprofit arm of your business i guess one of the major goals is to hopefully get the youth the youth more involved them or get them into the arena to actually you know meet the stars meet the players and be able to interact with the team sat in a meeting not too long ago and one of the questions that came up was you know do you feel like trenton is going to be able to come out and attend the games you know basically they were bringing light to the fact that in this community the people who live within the community they don't necessarily i guess have the means to be able to attend all the events and things that happen in the arena and you know that kind of influenced us to feel like well we want those kids we want the community involved along with all of the you know the surrounding communities and the surrounding towns but we would like to definitely keep the kids and vald i feel like if we get the kids and we'll get the parents and it's really a very family oriented sport so it's a good feeling to be a part of isn't it because you know a lot of people look at the situation and they they love to loan us to to sticks and all this kind of stuff and but very few people stop and think what can i do about it why can't i do anything and even if it's just a handful but you're going to have an opportunity to affect a large community not just those in your backyard i mean i'm excited about that because from a i'm a business person but also a huge volunteer so to me the jersey flight and the jersey fly community represents all of that it's what it is to be a business owner what it is to start from scratch and i'm sure nobody gave you a roadmap for they're going to have to figure this thing out as you go but then the flipside of it into me the exciting part of it is you can say you know we love our families and we decided this is something that we can do to help bring families together right you had the right people that needed to be there you had the business community there you had the media there and you had the people that are with the arena all in the same place and you want to talk a little bit about how you felt the press conference when i thought it was awesome yes we thought it we thought was awesome also we were able to through our op partnerships have saw what businesses we want to be around a business people we want the business people to be around us we want the conduit between the two and the two to be wide open where where we're coming to w that i'm excited about you're casting a wide net you just mentioned for chambers and think about the number of businesses that are represented in all of those chambers of each one of them and i think tammy mentioned this when during the press conference she and this was just directed at the princeton chamber that if each one of the members just get two tickets to season tickets you'd be sold out community we can make that happen so i was excited to hear that and again i instantly went into what can we do to help spread the word and help reiterate that message that's a big deal we can all be a part of the success of this team but also all of you were created so several wa brilliance that's what that was you cover both angles so you got the business side cover but then you've got the community side so no matter how you do it it's a charitable donation and it's also fun so i love that we're going to take a quick break here when i come back you've been at this for a while and i know this was not an instant journey for the business people that are watching i want you to share some tips with some perspective business and some might be thinking about venturing into this business ok so we'll be right back everybody please stay tuned for this phenomenal conversation that we're having with samuel davis and tina felder always will be right back after this quick messages marketing can skyrocket traffic to your website and your business from i catch in promotional ads and call it just mony will do well in our training series that showcase your expertise give your brand  dot com today get your show me here get your business on the map and now back to the show we are back here in the c suite with my special guest samuel davis jr and keana felder ruiz they are the owners of jersey flight as well as a nonprofit organization jersey five community so right before we went to the break we started to talk a little bit about how what you have done has really what's going to also have a huge impact not only in the business community but also for families but i want to talk more about this business side there are a lot of people who talk about starting businesses you know the pit every time you see that you want to start there and yes i'm thinking about buying a but then there are a few of us that actually take the step move into it and actually take the leap it's not easy at all and i can imagine something this large a scale is definitely not easy so if you wouldn't mind just lessons learned few tips that you can share and alter director to yukio in just a few tips that you would share with anyone who's thinking about moving forward with this journey specifically in sports what have you learned now i might have to say that i think  or any dream you have you know when it comes to owning your own business you have to have to expand it's tough for people to see your vision i can't tell you how many times or in many different ways we were told that we couldn't do it or we couldn't get it done or was way too far fetched and you know we were just i think that was honestly more of a push us to just keep going there were some times when he may have said and he we should just and i said no way and then you know vice versa i just said listen this is starting to be true and he's like no we've come too far so the like you said earlier the partnership part definitely took place but you know along the way we were told that this was just a concept we would you know we would talk what's going on with that little that little thing you guys are putting together and now you know through all of the fight we can probably say we own a professional right the whole team that's a huge one and i'm going to reread reiterate that it have thick skin absolutely don't take things personally don't get caught up in the silly little stuff stay focused on that go and keep moving forward right there were times when we were told we weren't even the people to do the presentation it's a great idea i just don't think you're the face  a concept but this was something that you know we like i said like he said it started off as i wonder if and we just kept pushing so you know we made this concept of reality absolutely and you are absolutely the tip she reminds me of the organization part so that will be a big thought up by her reminded me that the business you've got to have a business plan you've got to have your structure you've got to have and use and you can break down your goals and work on my status i will reiterate that as well if you're not going to do it right please wait don't come out and do it wrong don't do it an organized because if it's terrible to see something that's on organize and you can see it in an instant and if it isn't organized get somebody who can help you get it on track right before you unveil that curtain because you can't take it back once it's out there it's out there and that's another point and i'm glad you brought that up i think a lot of people i said this i say this often people i can bake cakes i'm going to start a bakery and they go and they hand you a shingle for the bakery but they don't have the business accuracy and behind it the accounting the marketing in the promotions of this night got this bakery nobody's coming because they don't know you exist and so you're absolutely right and people are looking at that especially if you're trying to align yourselves with business people that's the first thing they're looking at is this thing happening in langs right you have to cover at all times and you have to cover them all at all times and so or things to get away from me fortunately one of our best skill that we were saying to each other most and some other people also and god is good you have to find people who have the same kind of drive that have the same kind of vision and i mean luckily honestly we've been able to do that we have i think our team might have t lot of us success to you know what where how how far we've come so far it started with just the two of us but we are slowly putting together this really strong team of people who come with bring the same kind of energy and drive and i've met some of them and i was excited at the press conference we had an opportunity to meet the new executive director for your jersey flight community the awesome exciting new coach i mean so it was a fantastic opportunity to showcase the team and i think that's key and i think that's one thing people something we learn i play sports too when you're on a team that is a really phenomenally transferable skill when you start your own business because you know how to play a position  know how to recruit the right people you know how to get the people off your team that are going to do what they say they're going to do it is going to talk you can see that in an incident as well where people don't come prepared they're not organized you can see all of these things in an instant and it helps you again i want this one i want this one this one and it's not that you're not going to do but put them in a position where maybe they're be more successful maybe what you thought they were going to do isn't necessarily the right slot for that person but give them an opportunity to so i'm not saying discard them but you get an opportunity to discern these things when you're an athlete because you just automatically inherently kind of know you don't even know you know or how to see these things i want to go back to this learning the business the sports business is so huge what kind of things did you do to help you guys come up his learning curve the sports business it's a huge be a myth how did you get started trying to figure that out while we've been on the road we've been traveling to other franchises and we spent time with our owners and learned networking as a professional networking and aligning yourself with a team it is too hard to do any business flying solo but unfortunately a lot of people do that they end up flying so they may not have the support whether it's at home or in the community and they are literally but they don't want to give up on their dream and so they are always alone and so that's why i love that you're not going to be alone because you're already started it as a partnership so want to talk as we start to wind down the show because i think this is huge you're nonprofit piece the jersey fly community let's talk a little bit more about that because i think i don't care who's watching the show if they think i don't know if i want to do the business side but you need to find out about the community side of figure out how you can support the young people so talk just a little bit more about why you think that piece and why you even decided to start that part talk a little bit's important you know home grown people where we're jersey and we're real born and raised in an urban area so we know what's needed and we and it's based on our own upbringing and we've we've always felt and we've always have done throughout our relationship together we've always done something community w and now we get them part of and now we have a bigger platform where jersey staying there is jersey's community as a community outlet and we're going to use it to benefit as much as many people as possible that this is coming to fruition not just a few months from now this entire thing is going to be lost and you've got to try and come about i want to know in here how does it feel that you decided to do something about some of the issues is being faced across the state because i think other people can see this and maybe inspire them do the same thing talking about that has a feel and honestly if feels great i feel like we're doing something bad for the community honestly not to go you know to spiritual on you but we know you can go on living it we are really giving it back and it feels good i feel like we're doing our part and giving back we're not here to just be takers and just ask you to just buy tickets and spend your money we really want to you know we have now an opportunity to give back to those who may be a little less fortunate or can't do it on their own so i think it makes us at the end of day it makes us good to feel you know wake up in the morning and say we helped and i there's a have i can own a football team i don't just have to be a consumer yes i can be an owner we had a stiff that narrative you don't have to always just buy buy buy you can own right you know that's huge so these are the things that we're just so busy doing the business that we don't think about the example that we're setting plus to the broader business community you can start a business in any john ridd if you do the homework if you put the work together put together a phenomenal team there's nothing that you can't do owners of a national arena football team that's huge and i'm taking i said it slowly because i want people to absorb all that that entails i'm excited to be a part of i so glad that i've had an opportunity to meet you to turn these cameras on so that people can get to know you up close and personal but just the business example that you are standing it's a phenomenal thing to see this is why i do this show this is exactly why i always have done the show it's to turn those cameras on because there are so many phenomenal people that have their own businesses and nobody knows they exist i don't really know how to do the marketing they don't know how to get that visibility and so they're so far under the radar that they're struggling and nobody can find them not even more than one hundred a radar i'm glad to have you here anything that i can do to help i'm already on board so you'll have to say the word there's so many young people i can already see the smiles on about your visual i can see the smiles on their faces all ready just knowing they're going to get some tickets in their hands and the parents that they can actually afford i mean n f l is expensive they can afford this they can take their children into the arena and feel good they can do something with their family not because of you you're making this possible so i'm excited and thank you for being here notes but with that everybody please visit our web site staging exec's dot com thank you to all of our sponsors that helped bring this show to the to the viewing public and we look forward to seeing you again