and welcome to in the c suite i'm your host li in thousand anglin where we provide you with tips tools and resources for small business owners entrepreneurs and other professionals who are thinking about starting their own businesses today's segment is going to be phenomenal i'm actually bringing what i'm calling a hybrid of a show and a workshop together with a phenomenal guest he is the c e o of riverview studios in bordertown new jersey james parker he is a long time filmmaker i want to call him a humanitarian as well we're going to i want you guys to grab pens and pads for this show we're going to talk you through some tips that we want to share with you for effectively promoting your business so without any further delay i am going to welcome james parker i'm going to call him jim to the so thank you indeed well good i'm happy to be here yes make it fun let's make it fun we have been working together for many years now and it has been a delight and so one of the things that i want to do today i want us to share our expertise to help business owners particularly small business owners and entrepreneurs that know inherently they need to kind of move into media in video but they're not quite sure how to do that you know so we're going to talk about that but before we do i want people to know about you and i know you're humble but i want you to please see your information in about riverview studios and just your back story a little bit you know ok well it's  kind of a long story i'll try not to make it too long trying to get your so basically riverview studios is the culmination of forty years worth of production experience now back in the when i was in college  decided that filmmaking was something i really wanted to do and i didn't study filmmaking i studied education i graduated with a degree in special ed from trenton state college and i did try teaching for two years junior high emotionally disturbed all junior high school kids we know or emotionally spared but my students had some family issues interact i loved working with the kids but i really didn't like all of the rest of the w paperwork and everything else and so i basically i got into filmmaking full time and i've been doing it ever since it's it's this year it's forty years i don't know where the time it is time go forty years it's like a flash in the pan and tell people about the studio itself it's really is the state of the art it's a hidden gem in the state of new jersey so talk a little bit about it or people like it you know we have a good time the studio is an old factory built it was an iron works it was built in eight hundred eighty eight and i've gradually converted it from an iron works in an old factory building into a studio we put in new floors we put in new insulation we've kept the roof rafters so you have the feeling of the old iron works but i insulated in between so you keep the feeling of the building and yet have a quiet space we've outfitted it with the lighting several had to studiously that but it was lighting grids with you know lighting instruments and the best cameras we could afford which are full h d broadcast cameras and you produce broadcast television programs let people know a little bit about this so they have been produced i want people to know the quality well we've done most recently we've done a couple of programs for new jersey public television on the record and reporters roundtable with michael aaron we produced those shows and board in town for several years then we moved the production to the state house because they had a small studio there and now they've taken that to newark we've also produced currently working on some documentaries i've traveled to india to do a conflict twenty years ago there were a genocide happened it was it was a terrible situation and it was the end twentieth twenty fifth anniversary just happened and just a few weeks about a month ago they group of muslim and jewish women who've gotten together to build bridges to peace and they were that was a group i traveled with to sarajevo so they're doing some very fascinating things and they're happening around in the  world we just tried it the united nations a few weeks ago a program that again this is about building connections between people of different faiths so i think it's really collaboration and connecting people and  sharing people stories putting a face on it as solely work and i think that's that's absolutely what connected using media and i feel i can do the same thing on a smaller scale for social change yeah right not so much for using grammys or whatever it is that's not the purpose of this it's a using these cameras to tell stories to put real faces to statistics and i just i just love it and so one of the things that i wanted to do because again  we're going to come at this from a small business perspective and i don't think that small business owners really figure have figured out how can i kind of get my foot into this so let's talk let's take one segment of it that we both like to focus on in that video promos right i e promotional videos everybody let's talk about what makes an affective video and before we do that we actually have more on that view who created recently we had the majority tamer of commerce networking breakfast right at the studio and it was an opportunity for those who came in the place the place was packed to go into the green screen room in studio b and really get it sense to to have some fun and i think that's the thing we want to talk about you can have fun with video and so this is going to be an much better than this let's talk a little bit about it so you know i had a great story i really wanted to show people what we could do we have got this great space with a lot of green screen and it goes all the way out on the floor right and it's very you know you need to put it put it into perspective supply and even here in that little segment there you were it was a green screen there but then what did you use what kind of equipment did you use to get you into that helicopter talk a little bit about that well the helicopter footage was something we shot down in north carolina on the outer banks a  year or two ago and so we took that footage and we shot that with a go pro from right behind the two pilots it was a four seat helicopter and i was shooting aerials out of the back yes and so we had a go pro camera between the front seats and the go pro has a very wide field of view so we used that go pro to shoot that footage a helicopter has dropped in behind i love it and so i want i wanted to show that because i want people to think creatively and obviously everybody's not going to know how to do this but that's the whole purpose of working that's why we're here today that's exactly it so it's not a matter of just trying to figure this out on your own everybody you will literally sit down come up with a concept come up with a pre production in some production timelines and really map out what it is the person is trying to achieve right it's about adding the right knowing what the goals are absolutely and setting objectives and you want to meet those objectives our objective we wanted to show people that we do we've got a drone we wanted to show them what drone footage looks like we want to show them what you can do with a green screen and we wanted to show them that we have this amazing studio so we started that with a rope and then reveal them in the studio and i think this is fun what i love about it for those of you who may not know he's usually very reserved there but always professes no end it was so fun to see you swinging across that rope and just having a good time with it and i think it's an illustration of look guys video problems it doesn't have to be boring you know can help you make this really really fun yeah and see you know you've got the u r l here i mean it's really an effective tool and how long was this piece thirty seconds thirty seconds and then it captured your attention  and honestly it took it took a few hours to put it together together and look at the end of it what i love you got the u r l you've got the logo right something again it's really a piece that's a stand alone piece and when you see this it's going to capture your attention and i'm polling we've used to you know i'm going to reach out and say how do i come connect with this business because it's important for people to remember that you know their logo their image is going to become as if they have a logo or a look that they want people to focus on one thing you want to get out there because if you have that focus people will remember it if you try to put too much and they're going to get lost in the and confused and it's overload you know we're going to take a break here but listen guys when we come back we're going to bring out some equipment we've been throwing out these terms go pros you've seen some aerial shots those are created with drones we're going to walk me through some of this equipment some of this is consumer equipment now the drone is a higher end and you've got there's a lot of rules and regulations around it but you have access to it through review studio so hold tight we'll be right back after this quick messages  planning that goes into it but what i wanted to do want today's show and thank you so much for having us so this these actual the actual equipment we talked about the go pro look how small this is guys let's talk a little bit about the go pro how you can use that i mean this is a tiny piece of equipment but it's it's incredibly in fact radical very high resolution go pros you can shoot in new in the four k which is incredibly you know most video was ten eighty i now h d videos ten eighty i write the four k is essentially four times you know it's it's much more high resolution it's so high that most people we it's not in use really i mean it's used in some specific things but in order to view it the scale of town to town are ten a d p but in any event the point is that to go pro is a way to shoot both moving holes or time lapse it's great for well we have a we have a time lapse here to this go pro could have been used to shoot at time lapse in this case it took six months to build the building what we wanted to show was the the progression over time so we had a camera put mounted on a pole that was powered up and it ran continuously for six months and it sent those signals through the internet we captured the frames and we put together a time lapse and then we inserted some of the detail shots because our client was a construction company and wanted to be able to see some of the detail of what they were doing and he was he's very sophisticated pieces of equipment to level the floors and in the end what we have is a three minute video that shows from beginning to end how that whole building just folded up and turned into a building and over the course of the entire project was was how long it was it was roughly views to get a higher perspective because right you know here's back to your time lapse in the little bit you're going to see a drone shot will show the you know what the site looked from above and that was very you know it's and it gives you a fairly undistorted view there's the drone chances are it was a lot of people who don't know that's going to give you that's the aerial piece and bring into it i love how you integrate it all together and everybody the go pro is something you can buy that if you want to use it submerged you can you can put it in the water maze and just make sure you have the fact that doesn't have the holes on it right and that can mount as well you want to let people know that that you can mount and you can capture whatever im project a landscaping project as part of a data service project this is a great thing even we worked on a day of service project about a year or so ago we were still there desks and it's a great way to do like a before and after it's a little bit more interesting than their typical this really nice and somewhat unique is it's a very wide angle of you're looking at one hundred seventy degrees almost the edge to edge so if we put it back here both you and i would be in the shot i love that and it's an amazing camera and yet it doesn't have a whole lot of distortion if you typical start to see a little distortion on the horizon but if you're shooting it straight like this you know you can get a very interesting perspective on a small space so here's another example let's stop it here this is a great example of another use of a go pro jim want to talk about this yes so this is a typical time lapse we wanted to show we're doing a job for robert wood johnson we wanted to show a little bit of the space the building to give  sense of perspective of where this is taking place and the time lapse is nice because you know that the clouds raced by got traffic racing buys a lot of movement it makes it much more interesting and exciting it's much more interesting than just the standard interview and then as we go through this we're going to see that you've got to integrate it again right now bring it back and bring it back in for transitioning and to preach in the different segments so you can take this new can put it soft focus as a background you can  it a lot using a lot of ways yes this is another place where you've now integrated that same thing and it just it brings a different look a brings a different level of interest to the media you know and we've done the same thing with with the drone we've used the drone of the same kind of ways because this is such a stable platform you can fly this thing up in the air and we can if you want to we can show some shots yeah definitely but you can find sitting there and it's like literally like having a tripod  sky i love it so dance is another use for go for we want to just give you different perspectives because if you think i'm not going to be out in the garden i'm doing construction projects here's another great use for how you can integrate time lapse and just give your video promo a little bit more interest so we're going to we've got a couple of samples of this drone but before we get into it why don't you just explain the drone how it goes together jim ok happy people can actually  and this is not something everyone can use so let's write their hearts and disclaimers out there so the this is actually registered with the f a a we have a registration because when you own a drone of this size it's you're required to register it and so it has a what we would call a tail number the same thing that a craft would have and that way it's a you can you hear about you're held accountable for using it it's not something that you should just fly you need to be careful because you could do some damage with it and hurt some people so but flown carefully as low properly it's very safe it's lightweight it comes this is the battery the batteries probably about as heavy as the drone and when you when you put the battery in i can actually show you what it looks like the bottom part here and i want to turn it upside down for a moment remove the the camera clamp ok so this holds the camera steady but when you are ready to fly you take that off and the camera floats underneath here everybody you know i'm going to put the up at the battery and you can see how that actually works and without actually turning it on we can power it is actually right now it's getting itself stable and then once you're set as you move the drone the camera stays in the same position while the drone bounces around in the air so you have a windy day and you can see flags flapping the breeze in the drones up there doing this yet and the cameras just rock solid it looks like it's all on the tripod in the sky and you know what i love about it people hear about drones but they don't they probably have never seen it up close like this i want to see know the front is got the red stripes in the back is no stripes so that right now it's flashing yellow it hasn't been programmed it hasn't received the in studio here is not seeing the g p s satellites this will lock on to seven g p s satellites and when it's locked on the lights turn green and you're ready to fly and once you have those satellites locked it holds very stable that it sees all those satellites and it holds its position so you fly  with a little controller and you use your cell phone actually as the viewer so it sends a wife i signal from as far as a quarter mile away to the cell phone and you can see what your what your images a quarter mile is huge it is a lot of space and you get this up two hundred feet you're not going to be able to see it or hear it i want you to bring it up you have no idea where it is all of a sudden you're flying up there you can't hear it anymore right and you can't see it because it's so small cycles tiny little speck in the sky and you have to be able to bring that safely back to you right so you have to have a little bit of pilot training and there's pros off were built in which will return it to you but  you need to know where you are you have always have it in sight so i always work with a spotter every one person watching physically where it is so i can keep my eye on the image and on the controls that's important and see where it is and the spotter tells me from getting close to anything so you never want to fly it out of your line of sight you see this is important that's what i wanted to kind of make sure that we hold in on this is not just because you can can buy doesn't mean necessarily need to run out and purchased this one person is why we wanted to show this which is a completely different animal so to speak to let's take a look at another on another piece that we've created and this one was taken at the state house in trenton when i we were doing work there the  we did work with the state police they were so this you know you can see the flag is flying very stiffly in the breeze it's once we get this up to height we can fly it right in over the roof and around the building and it makes quite an amazing picture of me as in why people say you know you can't they say we're not supposed to fly above five hundred feet well use no need to fly by hundred feet if this is two hundred feet i mean look at the elevation you can see all the way out here into there are no yeah i mean you're seeing way into the distance there yeah and so it at two hundred feet you're quite right up into three hundred feet plenty money plenty wow so i mean there's really no need to f commercial airspace right right right and test it perfect but another piece here where what i really love where you've used it and you will see in the second piece for a really interesting angle for an interview so let's talk about what's happened here jim where we did an interview at the wreckers highpoint stadium and we wanted to show what the stadium looked like and put it into perspective again as we were just little specks down there on the ground and you really this gave a much better view of the stadium so this is about three hundred feet up in the air and we're looking for the right angle there and you can see when the drone turns you know you can manipulate it sideways so let's take a quick let's take a closer look at this with this one just fascinates me we how high are we flying this you're about three hundred three hundred feet ok roughly three hundred feet here so this is another example of you know when you're flying at this altitude i still can't see it or hear it so you really have to have your your  bearings and know where you are guys when i'm talking about being creative here's a really great interview and a way that jim's crew was able to use a drone to kind of work backwards as we're preparing so we can pull that segment up now had we wanted to get a one on one interview and we wanted to really make it interesting and we one of the nice smooth steady shot was a drone has a really great stabilizer so we literally it about ten feet off the ground and we flew it backwards and we started the shot roughly here so they walked towards where we were positioned and we flew the drone backwards in front of them and that was used to kind of put the whole interview in perspective and you know the other camera was down on the ground below and i had to close up shots but this was giving us a nice perspective from above so there you have everyone who just wanted to bring you up close and personal  im and i are going to be offering some hands on workshops for this so we want you to come out we do some one on ones but we also do group workshops is you know staging executive office group workshops at the ibis plaza in hamilton new jersey can do workshops at the riverview studios and i would imagine if we put our heads together we can come on site if we need to do that but listen come in learn how to use these tools when this day in age we're all trying to figure out dot com the nes reviews studios dot com everyone jim parker c e o you already know for any additional information that you may need please feel free to visit our website at staging exec's dot com thank you today for