of us really try to reinvent herself especially as you mature you know your kids or you are almost out of the door and you're thinking about this other phase of your life like you know i want to do something different than what i was doing but a lot of women that i've come across have been kind of hesitant to do that because of one thing they don't know how to go about doing this and one of the key challenge that a lot of women face is how do i reinvent myself especially on a resume so today we're going to be talking a bode reinventing oneself and a whole to reposition yourself on a resume that you stand out to an employer my guest is an expert a friend and this expert i mean a few minutes she'll be sharing with you some tips in terms of how you could actually enhance your resume to shine when you actually put it out there but i wanted to share a few statistics with you guys know i love statistics and one of them is that employers takes guess what approximately thirty seconds to scan arrested me to decide if i want to keep this or it's going into we don't have a club or to be earlier but it was going to go there you know thirty seconds isn't a lot of time but it's just said to make that decision they're scanning it to decide is this someone i want to meet or if there's someone that you know i don't want to waste my time with the average cost per hire is four thousand one hundred twenty nine dollars that's a lot of money and so often when companies have a high turnover rate you want a home or you know what's  margin at the end because if they're using if they're looking at the cost that it takes to hire someone that's coming out of the productivity of the people who are supposed to be doing something else you know especially smaller companies and last but not least the average time it takes to fill a given position is forty two days wow so these are ferns to trusting statistics and this came from the society for human services human resource management sure it's something i'm very passionate about and i know you're great at it from my experience so i am just curious everyone knows i love the story so what was your journey getting to this point started thinking about my getting burned out by getting tired of recruiting and looking for people or managing a team and the deadlines and you know the way that we meant maybe some four years ago on linked in and we linked like life coach and we don't live too far away up in the lincoln center so initially four years ago we talked about you know like also what do you want to do what's your passion and i love decorating and i'm you know decorating my home and helping my friend decorate in picking out things so i thought that's it that's my passion so kind of put that on the back burner head family obligations you know the children reaching college and getting ready for school to connect with a good friend of yours judy talked a little bit about you know her journey and understanding where she was and if i thought ok yeah you know when i'm ready you know how to do that so life goes on continue to work continue to move up you know  really trying to brand themselves heavily on the east because they had a nice brand on the west and then they were also doing a lot of transitional things so half of my team sat in jersey city with me and the other half of my team sat in los angeles and i was in his own apartment my younger daughter was in her first year of college and some feeling like yeah this is great that all of a sudden the burnout come you know and i'm starting not to feel happy about work and you know loving my team but you there monday morning and i'm thinking you know danielle you know what are you going to do so you know my husband and i kind of talked about it and he's like a great you know his trajectory in his career was kind of continuing to move and it was pretty happy so he said take a little bit of time and think about what you want to do so it's nice of him yes but he also knows that i'm pretty entrepreneurial and i'm always going to get up on my feet so had initially i went straight back to what we talked about four years ago interior decorator you know wanted to do it took a course you know online was really interested thought this is it i'm going to do with this will take me straight into retirement i don't even have to retire you know i'll get these great clients and i'll be on h d t v no i was very passionate but what you don't large you know construct not construction architectural firm or doing renderings but you have to have a full you know bachelor's degree in that or you start off in furniture and her so i thought ok i can do furniture i love furniture and i found a wonderful boutique high end furniture boat concept in princeton and i applied for a position there met with the store manager met with the general manager and was hired now but i didn't know about the furniture so you know you're going to learn how to build your online rendering into people's rooms and you know get clients and go out to their homes and what i didn't know was that you in the midst of doing all this you have to sell that furniture and that was not my forte nobody's furniture so now you know i got into it i started to feel like ok i can do this so here's the other hick up with you know telling furniture and being in that space it's retail and retail operates almost seven days a week  so one down time you know in a high end furniture store boutique is a certain clientele everybody is not coming in there to buy their furniture so oftentimes we were very busy we would do things around the store to remodel refreshing keep the look up but it wasn't a very high volume so during downtime i was online i was still doing some online training and i just happened to look at an advertisement for a resume writer and i thought  resume writer is that a real job i was in recruiting for so many years i think it i read resume got it know that you can actually earn a living doing you know so i started reading the job postings and i thought to myself i can i've been reading resumes for twenty years you know i can do this so i looked into it a little bit further there is a association the professional association of resume writers and career coaches a while so i went and looked up their organization i spoke to the president of the organization a little bit about you know who is a professional resume writer how do you get started in this what's the background and ironically a lot of writers professional writers do this as a psychic or really turn it into a full time position very little human resources professional to actually become resume writing so you know i thought i can do this and reading resumes every day really being articulate in writing i my written communication skills are really strong and they have been because in corporate america you have to write a lot memos and e mails and have to communicate pen to paper war you know on the computer a lot so i just kind of dove into it i just called my friends like you want your resume done over trying something new you know no i started doing their resumes they were happy with it and i did it for about sixty days just my friends and family and you know did a lot of stuff my husband tried to write his profile you know just dabbling in it something that ok this is pretty good so are the professional association of resume writers has a certification program so i decided to go through the certification to see can i do this but i learned that it is a way to write resumes to make them effective so my first journey to become a certify i did not make it and i couldn't help it so i said ok let me figure out what the issue is so you know you have to kind of read into it and understand like what is it about i'm doing with read to me that isn't allowing me to pass the certification so i started reading the books they tell you to get you know there's reference manuals there are books written by of five professional resume writers there's different styles different fonts different words different ways to positions you have to learn all of that and that's not what you learn as a recruiter you're writing reading this stuff so it was an education as well and so i went through the educational process and you know lo and behold started writing resumes again icon i was picked up by outsourcing organizations to be is just part time you know to the right resumes for them and full all over and you don't have to do things differently so it's really about understanding who you are personally and professionally yeah you are going to jump and to think the think that's you know this is what i want to do when you're exactly that's awesome that's a great great journey and you know what i loved about what you said is that sometimes we have to try different things and a defect that we don't we find that this is not the mass is not a failure is in fact i information if you're flying that well this is not for me right and there's something out there for you you know and sometimes the things that we we take for granted are the things that we x the things that we excel and take for granted are some of the things that we're that's where we're supposed to be that is we have the skill set we have we're passionate excedrin about it so i'm really happy to hear that you have phone during th model has a portfolio of pictures of themselves and advertisers look at that model and say yeah you can use that might my product here you have to look for my product the resume is the same way  resume is your value proposition to the organization what value and what skills and experiences do you have for a very specific position to represent that organization well and get that job done so it really is if you look at it almost like a model is that it's not our portrait it's your value proposition it is the value in the skill set that you're going to bring to that company so that's really how you need to look at a resume that's the purpose that's why it's  you know do you have to sell yourself even after that point so that i think that's one thing that we really have to emphasize here so writing resumes and also based on experience reviewing resumes what are some of the challenges are arrows that you see people  so when i was reviewing resume you know i had a you know it was very specific on communication how this person communicated themselves in a written format so big thing grammatical error m was a recruiter my job was to go out find qualified candidates for an open position that was my job and that's what i did however i found when i found candidates for open positions t which will enable the company to continue to grow so i found five technologists that went straight into development we were able to develop a new cloud based you know autum an a t m machine where you no longer have to put your card in but you can put it code in so my job was to yes go out and find qualified candidates for the developer's position but in doing so i enable the company to further their process or production or you know whatever it is the company is looking to do and it will enable let's say the banks that was my last environment i enable to bank to develop their new product that's what i did so what i hear you say is that it's very important to talk about runs on your resume is not true just as i was and the results so what did you do at that company that helped them in their bottom line absolutely and i couldn't have articulated it any better so can you help mine to grow that's exactly that's really how you make that change over so as a recruiter as well as a resume writer as we know with the world the employment world has changed over the years it told a different we're not going with a piece of paper to an employer in a more everything a lot of things being done electronically cetera so could you talk about how can i say woman was people in general  technology the enabled environment one hundred percent and what you're alluding to is called an applicant tracking system so when you read online a career profile or a job posting you put it said apply now you  because when it goes into an applicant tracking system it's a job posting and in that job posting there are certain qualifications and experiences that that job requires and those are called keywords on your resume so if your resume doesn't have that the specific buzzwords keywords qualifications experiences that are that's on that job posting the applicant to technology will not recognize that's what happens is sits there the technology moves on and goes to the next resume and moves on and goes so we're not necessarily being overlooked we haven't presented ourselves to identify with the positions that's posted from a technological perspective right so that applicant tracking system can i had no can they don't know you think can't see you there's nothing identifying you in that job because you don't have the right language so how do you position how do you get both bo both ways keywords you read the job posting and then you look at your or write down your skills and experience and and if your skills and experiences match the job postings in the you make sure the same words that's on that posting so excellent written communication skills excellent writing have written you know you know books in the last ten years or so writing that communication that's on your resume that's in a job posting the applicant tracking system will pick up on those words and bring it up oh wow that's awesome because i again so many people gets lost they did that again that i'm sending out all these resume and i'm not getting anything back not realizing that it's it's not do you don't have the skill set is just that your resume is not written so that it can have  word it's really important well they say finding a job is a job within itself would what would you like others how can people kind of better position themselves so that they can their resumes can be seen action oriented that shows your skills and experience the value that you've brought and then he buzzwords and it's all about again what you said the thirty seconds that that hiring manager has to look so let's just say there is no grammatical errors there is no misspelling you articulate your value well and you have those buzz words that are in that job post that's how you are going to distinguish yourself from the rest  i'm saying this i'm sure a lot of your viewers are are thinking oh i've written my resume and you know i've had all of that and i still haven't been seen a professional rsum right it will help you to articulate your words are all at the bottom again you're not being seen so you want to be the person that you want to be amongst that small grouping of resumes that actually get out there best six that si so you talked about the first half last year come your first portion off your resume because it's the first one third is the key piece this talk about task yes the so most of the keywords need to be in that first if so for a section of the summary so yeah you want to have a you know what i've learnt that has worked well so i'll give you a very specific example  my husband's best friend has been an accounts payable for a number of years and he's been a consultant so he likes consulting so he has you know lots of different jobs and recently he thought ok i want to you know it's time for me to move on and i've been in this company a couple of years hey danielle can you help me do my resume so what i was able to do with his resume with number one what job are you looking for right i want to do credit in collections or i'm sorry accounts receivable credit collections or accounts receivable and i said ok so the first the title of his resume so he has his name his address and the title of senior credit and collections professional any job that has credit in collection is going to pick up his resume the next is his summary i'm jack to you know my value proposition to you mr employer which has some of those buzzwords i had on you know accounts receivable for a number of years i've collected  revenue you know three hundred million you want to have those things in her and then under that are your quare competency accounts receivable credit bureau investigations you know all the things that is important for a experience so that your whole top one third in your job title what you want your value proposition or objective to that employer and then your core competency and what you can do so for myself would be i and then a v applicant tracking system again who will be able to pick up on thank you so much because i think that is so so helpful for a lot of our viewers or for to speak to who are looking for employment because again it's a totally different world and especially for mature individuals who have been in a particularly job for a period of time i want to transition into something new going on there is the way to navigate is totally different from the way that we really had known it we had known it ten twenty years ago we didn't get a chance to speak about linked in desk and other areas that is so critical you know when you're doing the show is and time goes by so much with so much fun and there's so much new but i am on linked in so you can look me up danielle jefferson i have a nice blurb for summary about who i am as a professional and also my organization and you can also look at my past positions so that you can understand  that i have the skills and experience and i have a window into the hiring managers mind that a lot of other professional resume writers don't you know as i have worked with hiring managers directly you've been on that side of it actually and i know what you're looking for so you can find me on linked in ok and then eventually i'll have a website but i'll give you that information oh wow this was great this was great i really love the fact that and why we're not being seen or called in put in that way so this was has been very very helpful and you know do you have any closing words for a new one that they're just looking for a job i do i would say know who you are personally and professionally because your personal you help your professional you and have confidence in your skills and ability and once you show confidence you are aware of who you are what your value was to any organization whether it's in corporate america whether it's in the restaurant industry hospitality whether it's an interior designer or rating it doesn't matter you just have to put your