hello everyone and welcome to in the c suite where we've written tips tools and resources for small business owners entrepreneurs and other professionals who are thinking about starting their own businesses today we are here in part two of my brand new series make money talking i'm excited about this series we started out and let me tell you a little bit about the series is it's really to help professionals who are thinking about ways that they can leverage their expertise just using their voice and generate some additional income so part one we talked about using your voice as a professional voice artist today i searched and searched and searched to try to find the best person that i could think of to talk about the second part and this is going to be taking your expertise and turning it into a professional speaking opportunity he has spoken all over the country he still continues to speak a lot of the country and without any further delay i'm going to go ahead and welcome and tell you how hon to have him dr alex willis it was a pleasure to be with you i'm so excited that you're here thank you for making time to make your way through that busy schedule because you literally just got off a point not that long ago absolutely and i want to say thank you for  as a workshop touch trainer can really kind of get into your brain if that's ok and so this show is really about helping people who are interested in their either professionals that may still be working and trying to think ok let me come up with a plan b in case they pull this rug from under my feet or they're already out maybe they're transitioning maybe they have this severance package it's doing this it's downward spiraling there for a one k's or downwards from all this expertise they're trying to figure out how can i generate some money sooner rather than later so if it's ok i want to jump right into some tips and i kind of see it in my brain is kind of the three steps and the first one i think is helping people really really find their needs don't you think i think people know how to do a lot of things what do you think about this i think there's great becoming a speaker has become a popular profession and so a lot of people think oh i can speak or i saw a great speaker at a keynote at the banquet oh i could do that and so i think one of this is a perfect first step and that is refining your message when a person says i want to become a speaker i said that i say that's awesome but what is your message there has to be clarity on the message that you want to give to the world not just a random i just like to speak because i like to help people that what area and so i think that you should consider your profession consider your level of expertise what is it that you are pro fission in that you can share wisdom expertise knowledge that other people are willing to pay money to receive from you and so when you get clarity on what that particular message is you you can refine that and then package it to sell it to the world i love that you know what i wonder if you think you know there are a lot of people who know how to do many many things right jack of all trades sure and they may not know how to figure out how to refine and suggestions for what they should do what i suggest that you hire someone to help give you that clarity and so although there is a natural gifting in speaking like like for me i've been speaking since i was a kid but i had to invest in someone that could help me refine my gift as a speaker so it's a difference and something that you kind of do casually here or there and something that you're going to monetize we're talking about making money right so we're talking about a company a corporation a business cutting you a check a hefty check for you to come and for you to speak and so when you're talking about doing it on that level then we're talking about a whole nother level of of excellence that your business must operate in so sometimes you have to invest in your business and that means investing in a coach that can help you gain clarity on your message and refine it so you bring it from here and you narrow it down so that you are a mitch speaker so that when someone is considering who can i get that is an expertise and marketing that's the person i want to get who is an expertise  in and in speaking or whatever that particular area is that they zoom in and they think of and they think of you what i'm thinking of you absent up to that point now i love that i think that's perfect advice and i'm going to give you the same with because you're a coach i who weren't always right is brown but now that you are and you've been doing it for a while in your season don't you have a resume and a portfolio right to back it all up now you can help others so i love that advice but i want to take it a step further and ask you so once they refined it and i've said this to people before do you think they need to have at least one or two kind of presentations that are can do that are kind of ready to go that help define who they are what do you think about i mean i think that is that great advice and so if you can perfect and polish you know at least two of those presentations then you're able to market though to the world for someone to hire you and bring you in to share that level of expertise and so also people wonder why well how do i get started ok so after i've realized i want to be a speaker or that's another avenue or source of income i'm going to bring on a coach to help me refine my message how do i get started how do i land this bird first speaking pig and i recommend that people do it for free i know that is a cuss word to some people that are listening to this broadcast so can i give you five quick tips really quick and i want to make this practical so that the people that are listening and watching that they leave with tips and tools that they can go home and it can really transform their lives and take their life and business to the next level so the first thing you do  find an area somewhere where you can volunteer whether it's at your local church or synagogue whether that's at a local high school or college a local civic organization volunteer your services but there are several things that you that you need to ask for one you need to make sure that you have a photographer so that they take excellent photos of you and not just photos with your camera i know every camera has a phone now but i would invest in someone that could take professional pictures you speaking before an audience now make sure when it comes to your audience make sure that the shots are tight don't have your audience scattered three people in a row here two people here and one lady over here no bring everyone in close so that the perception is that the room is standing room only right so it might only be the first three rows but if the pictures are taken properly it looks like you're the place is jam packed to hear you have a message secondly you need to have a video because ultimately you want to create a sizzle reel well what is a sizzle reel a says a real is highlights like you watch the highlights of a football game there highlights of you as a speaker doing what you do best highlights of the audience clapping highlights of people say oh i can aha moment like they were watching oprah highlights of you landing that last point of your message and bringing it home so you want to make sure that you get quality video footage that's also important thirdly have the host the person that's bringing you in or allow you to speak have them write a recommendation letter for you i've just hosted dr alex ellis he just spoke on the power image his presentation was absolutely amazing if i were you i would bring him in right so that's three or four make sure that at the end of your session you get people in the audience to do a personal testimonial so that person i was in the audience i was like  you think oh my goodness this was just what i needed my life has changed i'm going to get his book i'm going to sign up for his coaching class you know all of that get that in house testimony from someone that's in your audience that's that's really really important and that's key because you want to build your credentials and all of this stuff will help at the end of the program finally is this who ever you host is whatever a person does professionally guess what they know other people do the same thing professionally so if it is the person who is the principal of a school well principals know all the principals deans know other deans pastors know other pastors and so you ask them how did you think about the session today i thought you were amazing ok great do you know of any of the colleagues that would benefit from from what i shared today absolutely i can give you three off the top of my head what would you mind giving me that endorsement along with a recommendation to three of your colleagues and so the nats the ability for you to turn around now was not a cold call to another school or to another church or to another business you are now calling and saying i just spoke with lee and team and she recommended that i call you because she said this session is a must for your students so those are five powerful tips now you really pay money for those said so we're giving them and sharing them with your audience absolutely yeah totally and that's exactly why we're doing this yeah exactly because i want people have that professionally done your website has that professionally done your social media pages have those professionally done even the email address for your business and not be a little i'm talking about only your name all your name that that virtual internet real estate make sure that you own your name and only your brand and so secure all of that online you know i might be five dollars a year or something like that but secure those domain names and then also when people are attempting to follow you make sure that it is for example my e mail address is dr ellis at dr alex i was dot com i not little brother ragin mail dot com no have it professional from top to bottom i want you to we're going to come back we're going to take a quick break we're going to talk more about that because that's a big pet peeve of mine especially if you're just venturing into business call a friend to make sure that they're reading into this because when doing this for a purpose this is really to help so we'll be right back after these quick messages with dr alex  they make assumptions about you based on how you look and although i believe that that's not fair it is still a reality in life before people can trust you they've got to get to know you don't allow people to box you way know that if you don't mind change conceive it you can achieve it so come on let's take the limits off let's master the power of our image so that it brings  video marketing can skyrocket traffic to your website and your business from i catch in promotional ads and client testimonial to whether in our training series that showcase your expertise give your brand  dot com today get your show me here get your business on the map and now back to the show we are back in the c suite i have a phenomenal guest here with me today dr alex ellis so right before we went to the break i want to pick right back up when you were talking about owning your real estate can you talk a little bit about that i think that that is so important those things need to hang together sure so as your as you gain traction in this new business venture you want to make sure that you own your real estate so own your name so whatever your tag that you have are saving that you're known for all of that online so that when people are looking you up they don't have a hard time finding finding you and and that helps as well and then make sure that everything is up to speed you know that your your website is not how they are answered quite good information is up to date that the pictures are done professionally that you really hire someone not just a cousin that likes to do websites know hire someone that has proficiency at it and that operates on a level of excellence because you know before people hire you they look they look at your brand that and then and will determine whether they they engage  my that's my pet peeve so make sure if you if your desire is to be a two thousand three thousand ten thousand dollars speaker one is a ten thousand dollars speaker look like his hair is cut polished and refined and that you pay attention to detail because those are the things that make you stand out you know in this field that can be very very competitive very compact and as you said a little bit earlier if i'm looking for someone in as a person what is your brand is not there or you don't have the whole package now the referral reflects upon the person surefire absolutely one of the thing because the time is going to go by quickly you mentioned this we should talk about this your worth it to perhaps do that event for free let's talk a little bit more about because i think that's realistic some people are not going to pay you need to think about that right it's an investment so don't look at it at it as it being free and you're not walking away with something because if you do it with an intent you can really walk away with a number of things that can help you that you can leverage to help you move your business forward let me also say this don't say well because this is free you know it twelve people and there can be that one person that's in the room who is the c e o of the company or who is a mover and shaker that's connected with someone in television that can really help you go to the next level so you've always got to give it one hundred a right absolutely present and everybody deserves their best that they do everybody deserves their best and those smaller opportunities those opportunities matter because it helps you to refine your presentation refine that when you're on a stage speaking it's twenty thousand people you have been doing this for so long i mean i've got this thing down pat i can do it in my sleep i love it i just want to make sure that we went back over that how can people get in touch because i was ready said first of all i want them to see more of you sure but you're a coach and you can help people out there so how can people get so with my ten years of speaking there are so much wisdom and mistakes that i've made and i could be very honest with  you that i work now to help other speakers not make those same mistakes and with the with the input and the advice that i share it can help just because of the sheer ject the re of your speaking career to be catapulted to a whole another com that's the best place to find me is all information there my my book is there any other resource materials you know and i'm also a custom colyer and mint stylist so there are accessories there and a bunch of other stuff and it's a great place to go to me i'm halle's to help you you can do this thing one time right like we're talking about leveraging our time instead of going to a different location and we can do one video that can show you in different light and he to present that image when you get the image down now you got to present it so i let me also say on this with with what it is that you do so investing in the videographer so you can put a piece together that's a whole video if someone if you want to resell this message so for your business you can help them package that one for forty five minute talk that they can sell for one thousand nine hundred ninety nine then you can also help create a sizzle reel for them so that people other people that are interested in hiring them that don't know them personally because in the beginning of your life you know i know that process my cousin are they work with somebody are their friend and their neighbor but as you continue to move up in notoriety everyone won't know who you are and so they need that sizzle reel so people who are unfamiliar can see you do what it is that you do thirdly a reason to invest in a video videographer such as yourself someone that can help with editing is that you could also create small sound bites so you can take a two minute segment and a sixty second segment that would be perfect for social media so  instagram people to see that little clip and they're like oh my goodness that was amazing how do i get to that person so those are three reasons why someone needs to engage you in business yes exactly right and you can learn all of that just like we just talked about ellis dot com dr alex ellis dot com going to go to staging exacts dot com and you can see samples of all of that especially video training series that's what i specialize in x so taken this and turning it into an entire series that you can now say sure you can come reason i remember what it was i still make a living talking right to reference how i live so and so i know that other people can do it so thank you so much for sharing all of that you're here today i appreciate your pleasure all right everybody that time flew by i'm going to say one more time dr alex ellis dot com this is the website everything that you need is there is a stage an exact start conference thing that we talked about from the media perspective thank you to all of our sponsors for