do with people who maybe are have their own business and business starting a business right we have someone that i've had the pleasure i'm working with who help me to figure out identify my target market like t point out women you know looking for their second act and i am and he's he was i mean he taught me everything i ever needed yeah and i think also talked about some of the things that i didn't know or thought i knew but not right and it's just more than yeah i knew as a profession corporate kind of thinking oh yeah you know to other professional well i think a lot of times like linked in when people here are linked in they do a little quick introduction as are so i mean it so joe parent i worked last year yes right together and he sat me down he does a heart shop he does it individually yes four hundred organizations but he and i went one on when i was eighteen in college and i was only buried i was very excited about that and then fast forward after i graduate i closed that business down i worked in corporate america and then in two thousand and eleven i got laid off and that changed my life i mean everything i knew change because you know i was so used to that corporate life and then when i got laid off i had a small severance package but then went away and so i found myself where i was going to lose my apartment lose my car and i had to do something so right i decided to use linked in and took all my skills that in marketing and become a marketing consultant so you had used linked in incorporate you know you knew that could have been the source the connection enter views but i just wasn't getting the job that i wanted ok so since i was my back was against a wall i said you know why don't i use linked in to find people that i can do some marketing consulting with while i look for  and yeah i create something that you know yeah right yeah right but you are so yeah so that's what i end up doing and then i also enroll into an m b a program so when i graduated i realize a lot of people didn't understand the value of business with your new business just starting out one best thing that you need to do is you need to network right right find the right people to start having this conversation with and some of us don't know where to go the chamber is great but sometimes the people that we're looking for or not added yeah i agree yeah so if you know what you want and you can lay out a plan as a new business owner i strongly recommend using linked in as a way to networking so identify people you want to build  relationship with because you want to get your name on the as much as possible and as you grow that networking presence you're going to meet people that you can do business with now now is it only the virtual meet now or how you can get some of these people over call you know video something where you could kind of start having that face to face interaction to create trust i mean we all know people who do business people who are know like and trust so once you get to that if they're local then maybe have a face to face me so you take in it piece by piece and that slowly help like for example with me he said let's start with how the con the college yeah if i guess they know you or yeah  to keep going with the heart so let's go over and we're do this in point i know her very wearying but this is a great yeah absolutely that's a great so the first one is get the connection yes build a connection build the right connection the right connection ins like like a warm connection so i'll give you an example let's say you a small business and you're selling you know like a service for c p a s or countenance well the way i would start is i will lay out who's my audience and what  guess what some of these people from the university you attended also probably your account and sort of her unease so it's easier to have those conversations and start by hey you know go panthers or whatever school that was right and build that relationship there because there's a commonality it's easier to start a relationship with them rise then the next step is when you have that conversation then you take it an offering then ok now what does that online conversation look like a good question so it could go several different way i know many started by notifying to say something about their profile that i think is pretty coarse so ok you say hey i looked at your profile notice you went to northeastern university i attended northeastern university as well i think there may be opportunity ideal client we connected with them now we're building some common thread yes what would be the next once you build a common thread it's when you really start engaging them so then you want to take that engagement off you know typing on a keyboard  some video or call you know you have that voice come in and so they can hear your voice you can hear her voice so people start building trust slowly and then after that conversation with her was really love how we kind of connected you know i see that your local why don't we get together let's maybe grab coffee or narrow bread right now i have some ideas of what you do that i think can be beneficial and i love to sit down by your cup of coffee and share it with you you know some people because they already have their conversation over the like because jackie is in new york yes is in new york so it's local so i guess you have to find some local commonalities so that you can get a chance to meet face to face but also virtually s say ok what's my or why well i did this thing or link then for sixty months or six months or whatever and then i was able to get five to appointments that turn into two leads that turn into one client right so you could be tracking exactly as you can because you're ready to find what it is correct ok so how how often should somebody have like posting or contacting like what is your daily linked in routine routine yes and then you could do a video around each way you could do a small post around each one right and you would be posting these you could post them once a week or once a month and now you've created content for you so now your mind is not going all  so what about the is this almost like the facebook thing with the business so so tell us a little bit more time yes so you mentioned earlier about new business in season business right so as you know business and you growing you should create a linked in company page for your business ads on to the credibility but also some good way to have all your employees connected because they're poke a way to work and it shows as one of the followers now the power of the company page is that you can have millions and millions of people follow that page in addition to that you can use it for linked in advertising which is extremely powerful so advertising can only be used on the business page not on the person so ok so and when you do the ads there are several different type of ads there's the text that's the one you say on the top in the right side there's the sponsor of the dads that's the one you see in the news feed so you see you know the name of the company says promote it and it's like a really big picture message so that's normally those sponsors feed and then there's a third ad that's inside your mbox so this is the one that like you know they all the yeah get the email so the pens on what's your strategy that's a good way to kind of create brand awareness and also get your employees engage because guess what if you publish something on your company page and you have each one of your employees like it you've already explained your business she's going to connect to that he said there yeah yeah so during networks all the sudden is that are having you know one hundred people looking at that post you had ten employees now you may have thousand and then what about the business pages of work the same whether this is the business page worked similar way depends if the person is following the page although if the person is following the page they could see it now the other thing you can do is if you don't have a big followers you can do a small page also linked in make it very easy where if you're doing a linked in that people can see the follow but in the neck and click on it and follow ok ok now my my question is because what you because again the people that volunteer ing or board and be involved with nonprofits or if you are in the nonprofit realm and you have specific cause that are dear to you you can do a search on linked in and identify those people and reach out to them you know say hey i'm having a gallo i'm having a fund raising event and i notice that you in to volunteer for nonprofit ok would love to invite you maybe to volunteer in their local so you could build that opportunity there ok so talk a little bit about that paid lin anybody can sign up for and then they have the business plus which is like a business premium service where you get more access to people that see your linked in profile and then you could search more people and then they have the top tier packets call himself navigator right ok and yeah those now have a gator is like one of linked in ultimate premium package where you have full access to now only the people in your network you could see everyone outside of your network you could do a so that's very powerful because you know you get all the stuff coming in and if you have specific company that you're following you could see one or post an update on linked in was suggest hey this may be a good content you could use to follow up with your leads in this co ok so we talked about you business is business pages yes cover a little bit about if you're a kid coming out of college you know like a career type yes so if your kid you know just graduating college this year and twenty eighteen i would say start now first get your profile done because that's the representation that people see first so make sure you have the right headshot an air freshener headshot you don't need to have a s just you smiling nice claim no no selfies right you know add a small summary but then start identifying people who are graduating your school right you know if you know what you want to do identify them start building a relationship with them that could be a for the company have yeah all sides from that person in turn had a position and said oh yeah i remember you here's a person i think you should talk to yeah which i did do that and the person i'm with wanted to interview me yeah at that point i was like on the fence i wasn't sure if i wanted to stay in a pharmaceutical industry but it was it was like everything brought to that person yes the resumes and things and i sent a message nothing yeah it was me connecting to especially if you're pam it was someone in your family has a pretty nice oh yeah no connection because when you search on their connection there may be someone absolutely on their connection that can help you yeah actually come yeah definitely out yeah ok so we now didn't grab everything i want to say because i remember i used to tell people this because my background was sales connect with people and how many ask them to kind of teach you mentor you want some form so even if there's a lot of people just connecting with tens of people it's not really about the race to five hundred connect i now it's really think about the five hundred so the thing is the more connection you have the more visibility have just troop ok but it all depends on what your end goal yeah you ask how do you want to use yeah right you don't need to have five hundred people you could focus on those two hundred two hundred fifty you have and these will could be the right people to rally around yeah that makes it so all depends on what you're doing if you want cells and you you're going hard then that's fine but if you just looking for another job maybe list out the ten companies ok find the decision makers you know once a decision maker from each company and then build a relationship with them right so that way now when you're connecting and then you know but we don't have here and you have a direction you know so that's one you know get the plan set up to get your profile updated you know especially now when twenty eighteen it's a new year so let's get your pool fall of two part where you have the right information you have the right contacts and then the third piece it's really focused on building relationships not just connections yeah right yeah that's perfect so i think there was a lot of great in doing this for the past five years and i've been incorporated since back in two thought when i do it for them so i have tons of years of experience and then what happened was we work with over four hundred clients you know in the u s u k canada and the caribbean so we see all the time you know we see everything that's happening and because we work with clients where we train them and teach them what to do with clients where we actually do the work for them from you know advertising to you know the content so we get all these different perspectives and all just different industries from payroll to insurance to financial services that you start learning exactly what's going to happen and i don't know yet you know what you know step two so that's i'm able to kind of come up with some of the easiest way to do it is because it could be overwhelming yes or no you know it's a very fact that is overwhelming to some people i like to simplify it and my team is really good at that at abraham global data com you can go to our website w w debt abraham global to come you can also connect with me a link then yeah right away you know just as your bare abraham and then you could connect and we could have a target market and networking yeah yes so it's so you know so it was good for poor me to understand have that connection people can identify with which was my college and i kind of go from from there i mean the look at this way right there are five hundred plus million professional in a spread form and is growing every day so there are more and more people just coming in so you know even if you're a new business or even a seasoned business because what happened is a lot of seasoned business or stuck in the old ways you have way you know used to doing things yeah now they're trying to catch up with social media right so that's where we come in it would train  their team and really teach them a kid this is what you do and this is how you do it and this is why you do this right yeah we created that employee advocacy so now they're getting on board of what's happening you know so it helps both sides their own business and