special show and real be talking about you know it for i even say that have you ever been in a store and saw prada and said i thought of that well i have and we're going to be talking so excited to have to hear about all that you are going to be talking about today because i'm really truthful that at times i've been in stores and said you know i thought of that you know so i really got we're going to learn today how to take products for our ideas our birth the way i'd like to look at it for the birth of our products from out of here right onto the shelves right jess so lisa is let me tell you a little bit about lisa lisa has been taking ideas for many many years not only hers but that of other individuals to the market she has helped individuals all over and not only here in the united states but all over the world to bring their products to q v c h s and othe national retail stores so i'm so happy to have you here and to for you to be open to can assure some of your little ideas with thank you so much for having me first and foremost you are a wonderful wonderful such an developing products kind of improvising but of course not knowing i was inventing you just taking whatever you have and making it work for you any item that doesn't work for you typically will do it in taking that item that doesn't work for you and you know re it and that's what i didn't you know when i was a little kid so you know moving forward i started developing products in school you know from my friends selling hair ties and things like that and i wasn't thinking about these things as being inventions and more and more people would come to me and say can lisa can you meet me that had banned or can you make me that and until i had my first child i really continued to make these things i developed a nursing cape a breastfeeding cape because i was very embarrassed to nurse in front of anybody including my parents anybody who walked in the door and i said this is gonna change you know i know other women feel the same way i do so i developed a prototype you know a design for a cape so that i could nurse you know privately in public so that was my first stent and then i actually it took that product and i started pushing it to the marketplace i didn't really know how to do it at the time and really started pushing it and that product actually sold in an easy journey you know for something that you love to do you know you take the steps and you follow the guidelines whatever guidelines there are for you and your passion and you make it happen and that's what happened to me from my first product and i think you said what a very important thing is about being passionate about what you're doing because if the money is the long run goal after a while that does that's right motivation anymore is the key piece is that having passion because that's what's going to pull you through those tough times because it's not going to be a ok so i think we all have that inventive mind i really do as i said you wake up in the morning you have something gets in your way and you fix it right if you continuously fix things and redesign things and over and over and over again and you don't let things stand the way they are but you modify you're constantly coming up with creative ideas i think you're an inventor you know some people you don't have to tell you the reason i say this is because i will ask people in every single class i do every workshop i do every seminar who here is an inventor and maybe five percent raise their hand and then i say who here is a mental inventor where you've come up with ideas or you've seen something on the market and like you said and you say i can do that or i you know i've seen these things and i know i can do it now that i'm speaking with you i know that i can invent i am an inventor and then there are people who say you know i just don't i don't think of anything ever ever ever and nothing comes to my mind about that blows my mind so the people i think most people are innately inventors they just don't know the steps to take to create that thing and that's what i usually call it but i guess i'm an event i usually call it making something out of nothing yes honestly when i see stuff the same thing that come to mind is how can i turn this into so yes so that's how i usually describe your invention welcome aboard thank you officially thank you so tell us about the first product you brought to market or you did tell us about that but tell us about what i see are all these products on this table choose one and tell us about how it came to for sure ok so the product you'll see over here this is called the bun tie so the bun tie was came to life because bun tie bun all of my little diagrams anyway so every sunday morning i took my here and i put it in a bun wrapped it up a bun and what i used to put in a bun was a sock they take a designer sock put my hair in a bun wrap it around and it was very pretty in the whole thing and every sunday somebody would say to me wow that's really more and more people complimenting me about this thing i said i need to make this a product and so that's what i did went home cut up some fabric made it into an actual product brought it to a company who helped me actually manufacture it and designed it whole thing and i brought it to q v c television we brought it to q we see very very successful in this makes like i think about twenty four different designs you can see this is old i mean this is a long time ago this is an old school book this is probably two thousand nine hundred ninety nine two thousand but i but the concept is there but the concept is there and it was proven i mean and many people are still wearing this today when people come up to me and i say well that the product was bunty they say oh i have that my mom has that my friends have that so that was a first  i brought this to q b c television with the help of a really good friend of mine cindy russo and just and you did always seek help you can't do things on your own and so this was a first product and q c but there's been many others after that wow wow and what an opportunity q yes and believe how many years later and i'm still very appreciative and so very very grateful that they have me back week after week you know to bring other products there and showcase other products it really such a blessing to me and i'm so grateful yeah that's awesome so you took that plunge of actually having that idea and taking it to the es together but it was all guessing it was one big guessing game for me so people do not follow through because they don't have the direction so i succumb to lease ask lisi invention is i mean only the inventor said i will walk them through the whole thing i'll walk them step by step through the entire process and i'm going to end up in davis advocate here yes please so often i can see it on television i see people said well i am i can help you to get your products in the market very very carefully do your due diligence you know look into that company what have they done you know in the in the past who they helped what are they the products that they've developed developed and you know i say get a referral you know speak to someone who's used that company you know that same as you're going to a doctor you're from a different part of the world or different state when you go to a new place you could ask someone which star what doctor do you use who do you recommend right recommendation  good point so as i said sometimes we have these ideas but not every idea is marked yes so what are some of the things if we're so inclined to have these ideas to really put effort in what we start how do you start this whole process well you start by you know obviously i always say sleep with a pad and pen because if you're creative you're always going to come up with a dozen different ideas probably a night but the way you start to develop the product is first of all do the research on the product does it make any sense because typically in the middle of the night we come up with or you know believe me i do it crazy ideas that make no sense in the morning so research to market who needs this product what's your demographic and  oriented product and you always win so that's the key piece yes i've asked for so is there do you just go on the internet and do the research or well i mean take a look around what's on the market or what's missing what's lacking on the market  you know also you do your due diligence you know take a look on the market and then after that the next step is ok i don't see anything like this maybe i have something good here so put it pen to paper maybe see an attorney maybe consult with somebody to find that if this is something that has some thing is what you really want to put on the market focus in on it and take the steps and don't stop until it's finished keep your of keep your blinders on and i'll stay focused so the question that comes to mind is from inception to marketplace is an average how long is that pends on the product completely depends on the product and if you're still doing something creative creating something that's out of fabric obviously it's easier and faster but it all depends on the client the customer because a lot of people again talking about creativity will take that product and modify it thousand times before it's finished to take the simplest item and keep on making changes adding bills and whistles to it that don't necessarily need to be there so that product that's fabric can take as long as something that's electronic if the if the person creating it doesn't stop and doesn't just focus it let's let's let it and i'm not saying don't perfect the product but don't over invent the product either right you know so there's really no i can't give us specific timeline i mean i have a product here that took me three months to design this is called perfect out and they all came out and i said this is crazy i'm an inventor i can develop something for my live so i designed this product literally in a day i designed it through without and i can draw so i made three different sizes for three different sizes lids  es so i'm saying this to say this product was literally done within three months five months with shipping and so forth very very simple very quick i knew what i wanted i had the manufactur so this one is this is something i'm not sure about you but this is called pretty cool this is an ice pack that does not need to go on the roof in the refrigerator or freezer so all you have to do is simply tap it  call it stays cool for twenty minutes so this is certainly something for me i get very hot at night so i tap it squeeze it whatever i put it on my my body in my arm or wherever my head my neck and it pulls me down  that is so isn't that great so that's pretty cool this one i just pitched to q c so keep your fingers crossed pretty cool wonderful young lady who developed this idea so this is not just for women mostly for women but i mean it's for anybody a little kid has a fever or an adult has a fever you put it on our cools down very very quickly stays cold for about twenty minutes it's outstanding really is an idea especially for us women who are going through the that i don't want to say that i know you're not old and i left that off the table i want to kind of lead things on there so there's a product called it's called button slips and you see that on your camera so button slips what you know how many times have you had a garment that you just don't wear because you don't like the color buttons but you want to change the buttons because it's time consuming so this product look i saw this was a white button i slipped this button cover over and it changed the entire look of the jack o wow and it comes in a multitude of colors and sizes so this is button slips and that's  designed a pocketed organizer first of all that keeps my luggage closed in the event my super brakes we all over stuff right exactly and so not only does it keep your luggage tighten together it keeps your guess that well you know i've had people i've seen people go through my luggage to make sure because typically people have black or red like looking in you know i said that's it lady jackie designed this you know we all have scarves right most of scarves because it dresses up your outfit but she made it pretty type preterite it and put a button on it so all you're doing is putting it on buttoning it and you're go you these necklaces are called not just any old day it started with a calendar key the one over there is a calendar key so my client michelle came up with this product because she says you know want people have their many not just anniversaries not just birthdays but other celebrations are people have so she designed this calendar key and you could put a stone at any date what and not holler and so she has calendar keys she's got calendar  money smart so i manufactured that product for her from start to finish and now we have the prototype being made it's a cool spending what it does it has a little hook on the side where you hang your keys and it reminds you to put money in says did you pay me today amazon also on my website it's inventing quick tips dot com inventing quick tips so inventing quick tips and to gives you the ins and outs kind of quickly about tells you how to start developing a product from start to finish but  ever your appetizers or whatever and have to put things down because you can't hit maneuver so this holds a glass of wine or a cup of soda and you're able to eat and speak and to watch and move your hands or that is so cool is that right is that you're proud of this is not this is another one of my clients is also in t v see what else great this is fun is this is a lot of i love it i love it all great products and i'm really proud of all of these wonderful women who continue to develop and solve problems and we do it every day i can't wait i know you have inventions i know you do it and see it i see i can see your wheels turning but this is great and i think what it really brings home to me is that you don't have to create anything from scratch just i think not really when we think about inventions we're thinking les thomas edison sure yeah right it's not just simple things and it's what i'm hearing you say existing products unless you're improving that's correct she had a scar exactly and she was constantly trying to tie her scarf and you know let's not let's not bust with the city more exit and make it simple for us to get out of the house quickly and look marvelous this is awesome i'm going to ask you a question sure and usually ask if you could go back and speak to you self what would you say to her oh i would say just do it girl just do it you know we all have trepidations and yes i'm doing things now but there was a lot more that i could have done back then you know in seek a mentor if you don't know how to do it yourself seek out somebody with your grandmother your aunt somebody smarter than you and just say you know help me help me to do this so they can help you to do it to just do that thing exactly well basis and i always kind of walked away not completely fulfilled or i was bored you know i mean it's in creative some ways of creating developing world sitting at a conference and so i wanted to do something for women where they would like you said get information where you can start writing you won't stop writing you won't stop dancing so i wanted to do so combine the two make it fun exciting and fulfilling and so i put together again for information very educational and i wanted to bring other women in who would also inspir educate and so that's what i always all about i start because as a struggling entrepreneur and inventor i did not have the help or direction that i needed so i said let's put a whole bunch of women together a team of women who could really give what they have ideas i don't even know where to start well i would say write them all down every single one of them because they're all valid you know all of the ideas that we come up especially spontaneously it's because there's a need  i e and both sites link together so if you go to a o w i e dot com or inventing you'll you'll get mean get information there's plenty of information on the web site you can fill out an application and just send me your information not your product download that on cd baby so that's easier pick it up for you so that's inventing quick tips inventing quick tips and gives you all of that in terms of the rundown of what it takes to develop a product from start to finish but not all of the information you have to come to me at the ready this is easier for what at least is somewhere to start yes it is it's a starting point because people are frustrated yeah you know they see things you know they see shows like shark tank and sixty's how did that happen how did they get on