know you talked about how you grew all you know how you stepped out on you know who free to do what you tell us more about who you are what you do oh certainly so as you said my name is to make a coral bay and i started out my whole life journey to philadelphia west philadelphia born and raised same home as will smith years ago i was raised by a single mother dr barbara moses who i love dearly and she instilled in me at a very early age to really be grounded in who you are as an individual be grounded in your faith and from that point on i went to school in philadelphia all girls high school and yes yes i had a wonderful experience there i was really drawn to math and science and in their point i don't want to engineering and i majored in actually two majors people might think that's a little crazy but i double majored in mechanical engineering and liberal arts at the university of delaware where i received a full scholarship so she was just a blessing to have that experience worked as an engineer for over ten years which was great we really got to do some strategy and figure out products and how to bring those products to life while i was there receive my m b a and then i always had this crazy idea i wanted to go to law school i argued a lot with my mom when i was growing up i don't like the color argument i like to call it advocating advocating for my position and i went to law school at night while working full time and also had an opportunity to clerk at delaware supreme court and twenty fifty something was really on my heart about really bringing education to norris like yourself about intellectual property because i see so many people out here who are just now valuing what they have and if they do value it they don't know how to protect it so i started a company and went out the company is called empowered innovation co and it's really about empowering your innovation based on your knowledge when you have now is now it is power agree yes and when you have that you feel more secure and you feel empowered you know so i've found that company and also i'm practicing as an intellectual property attorney oh yeah well looking back on it you know it was a four year program it was difficult i'm not going to lie and i look back on it like how did i make it through what i had the wonderful support of my husband and i actually had two children at the time on  but the transition was i feel that when you're determined when you have something that you know is meant for you then you just have to maintain your focus i knew that i wanted to actually practice  a really a combination of engineering and the law which was very intriguing to me and ironically engineers and lawyers have very similar kind of m solve let's take a chair for example i don't want my chair to fall over anymore somebody had to think about how do you go from a one picks to a three you know a chair with three or four legs or a chair that leans back a recliner so all of these things  ideas and concepts and being it intellectual property attorney allows me to help people with concepts and help them bring them to life and hopefully get a pat on the you know there's actually no guarantee that you' your heart and not backing down from that you know and keep going keep going and that's the to me that's what success is all about this is not about quitting it's about really going for what it's in your heart to do captivate that kind of friendship well i think it really depends on your personality and how you sometimes you can click with people i will say i do not have fifty you know really really close friends i would say that i would say i probably have about five really good friends who are can lean on about us i love that's a lot because they're they're the ones that i know have my back and have my quarter you know and in talking to them and relating to people on a level that is important to them i think you know when you care about people you show that you care and you make contributions to their life and they they recognize there you are a any brain that you have so it really starts from the point of creation like when when you came up with a name for the show you know how did you come up with that and if you did what was the the most important characteristics that will make your show name most unique one example i like to give and actually from a trademark perspective it's really about picking something that no one else had me it's really about picking something there might not be associated necessarily with what you're offering you think of companies like exxon for example where the where the word exxon come from but anyway i think about x and we get issue need yes and your brand is really something or some things anything about to your business your products your services whatever you're offering that's uniquely associated with those with your business it's unique correct and when you pick something in terms of picking your bra and thinking about the characteristics of your brain is so important from in terms of u s law to really pick something that you need that somebody will not be able to easily happy and that's what the book is really about it's about first selecting it and then once you do how do you protect it what are the things that you do to make sure people aren't stealing your item right what kind of things and really strategies issues are put in place to make sure that your concepts are protected so i teach in the book basically some some strategies you can use and there's a couple simple ones say for example you have a quote right you say you have a unique quote that somebody to use a without your permission deter people meaning that when they see that you have for example a copyright notice on your published materials they will say oh dr samuels he may also stuff i'm not going mess with  it tells people you know this person has their ducks in a row right right so it's really about informing people and number one that you know what your intellectual property is and i like your stuff yes you know your stuff and you're letting them know it's really about a notice putting them on notice that you are the owner of these these concepts yes yes and if they don't know  thought oh i'll just copy it yeah well they'll do that because a lot of people unfortunately out here are just trying to become profitable so yes and i've had many clients come to me with very similar sob stories  unfortunately a lot of times it comes down to the fact that they're the the big i like to call in the big dogs these are big companies you know who come after these little little guys you know and sometimes it's not point can you say i need not twenty to protect my ideas i don't know you know what well it depends on what category your ideas kind of fall into all right so for example list host talk about branding or trademark navigation you should actually with every have a concept or an idea i will necessarily say you don't need to file an application for trademark registration all right trademarks arrives through using it all right so whenever you if i had a new product say a cup or whatever and i had a logo that was associated with it i can start start using the t m a still as i start selling it and actually over time you'll save a little bit of money if you start using a first now the downsides of not registering or going to an attorney first like myself is that the only people who see that t m are on notice when you file application for trademark registration the united states there is a concept called constructive notice meaning that even if i haven't seen it personally everybody in the whole country is on notice because i filed it so even if they haven't seen it it gives you some  children or is basically how to come up with a brain and how to file a trademark application on their own how to know when they need an attorney to come in what to do when somebody calls you up and says hey you're using my st book offering some online workshops that go along with the book protect their brain at seven and i'm hoping to expand that out into protecting your inventions and also to protecting your counter which i know is very important to you right   under u s law you know you have to have some type of protection in place for your pride for your services for methods in particular so you really need to look at what you can protect  your idea capture your idea right and then put it on paper you have some record i'll write you so if you have a record of it for example if i discreated an idea or concept for a new business idea and i put it in paper and i put it in there i saw a business plan put your copyright notice on your business please copyright no this is just to see what the circle around you put the date you put your money anyone who you showed that to will know that your concept put it on every slide that you ha what you may want to share with them that you know but also get it because trust me if you are serious about business in america almost have about twenty backing it well and that's one of the reasons why i decided to start educating people because of course i have lots of people who come to me with carole simpson ideas and unfortunately you know you're not going to get a really good attorney for less than about two hundred fifty dollars our you know i miss lee and that's just the truth of the matter but there are things that you can do on your own and i do want to encourage you know people who are brett for money certainly try to do something going your own so one of the workshops that i'm offering i try to break things down in a way that makes sense like when you talk about your intellectual property a lot of people hear that term and are fearful of it it sounds very last be it sounds like what is intellectual property you know but if you just think about it and you try to relate it to every day terms right you you know what intellect is right it's an idea it's a concept it's just a creation yes but does she want from your mind it comes from your mind right so intellectual property is just a creation of the mind that you know or that really that you can own under the law because you can have less ideas and concepts well sometimes they're not be able to be protected because they're not adequately defined so if i just have an idea say i wanted to i had an idea and i said a while wouldn't it be wonderful for example to create a  great idea but if i don't know how to execute it that's where the engineering concepts playwright so even though that's an idea and it's a concept that i had is it adequately defined in a way that will be recognized by the government here the united states government and will they recognize it is to be property and property as you know you know we all own property rights we all own something else right and that's all it is but can you own it is the question you know i might for example in love go there is this concept property because where you might have heard where if you're a squatter in a house and you stay there state is different in terms of how long you need to stay but if i stayed in it long enough and no owner ever came to me and said get out over time the law all the state the law would recognize that i am the owner of that property really interested yes for me it is it is you know property is just something that you own and your ideas and your cousins they're all yours right so you need to learn how to define them in such a way that the government will recognize them as being valid and the other great thing about intellectual property and why get so excited about it is because it is really an asset you can put it there on your you know your your assets for your company so all must law business owner that you were hesitant about filing for an application for trademark registration do it because once you get it it's yours media and actually under way talk about writing and concepts and things like that you actually have a copyright as soon as you write something there but in order for the government to recognize that you have to register it so  excited is possibility i mean there is really work use makes that it and i love learning about new thing new concepts new ideas or people come to me and say to me i have a new idea i get excited because they're excited you know so in terms of my practice rest what keeps me excited but what keeps me grounded and moving forward are my family and my friends and just of course my faith and then being on my faith and knowing what life hopes for you my vision well what i see possibility one thing i like to think i think about we all took every idea that we had in our heads and share them with the don't jump up and give the lot i'm sure you also have gained a lot one more thing yet what you want to tell my of us before we go i just want to think back to say i'm yours for having me here today was a pleasure i wanted to tell each of you to just stay encouraged whatever your ideas and whatever your concepts are and what they might be you can achieve them don't be scared because you don't have enough money try to go out and find information that you need find information that will help you be more six secure in what you're doing something that will empower you and allow you to move forward into whatever that possibility will be don't be scared to share your ideas because by holding them back you're holding us back as a country as a nation as a world i just want each of you to be fruitful but no forward in your life and then your ideas and your concepts and follow your heart well thank you so much tommy crow for coming to my show i appreciate that so you'll be listening you've been watching you've been listening to the voice