think many of you have probably heard and seen some of the challenges inside of the industry say with the position on some of this as well and it's it's our opinion overall that it's such an important issue that every single way that we can approach this is important whether be through the work of just labeling it organic voices that is taking place right now the work that the nine jamal project is doing the work the center for food safety is doing the work that the o c a is doing and that there's it's really important for all of us to always be continually speaking the message internally that our resources need to go to wards putting energy into affecting this issue  in with biotechnology versus with what the right way exact right way to do it is as an organic natural industry and i think it's an important thing to keep in mind because we're pretty small in comparison to overall basically we have the right to next so when we're talking about genetic modification or genetic engineering we're talking about a very specific process that involves genes placing in the laboratory and through this process d n a from different species and there's concern about the actual process with placing b has basically it is it's a very simplified approach where incredibly complex and will manipulate it in one place and it has facts elsewhere what we're seeing with genetic engineering is that when genes are placed in genes other places in the d n a get turned off or get turned on through that process new proteins can be created which is why there are some concerns about you know those and not all allergens so there is basically a lot that we don't understand yet about the impact of this process  that's the bottom line is that intel unless it can be better understood and grievance if it should be kept in a laboratory so this is two thousand and ten production figures so exactly you know this is long and it pretty rapidly took over i think that's one thing to be really paying attention to and now that they've deregulated alfalfa we suspect that it won't take very long for that number to be looking the same so again by so we're in a really specific text with the prevalence of generals and again the fact that there are no labels and i think it's instructive to ask why why are so many countries not interested in this technology reporter and as crazy as it sounds like it somehow environmentally friendly and it's really important to understand that the chemical companies and the biotech companies are the same the world's biggest chemical companies are that has gotten to certain portions that it's being covered in the new york times and the wall street journal conventional mean stream farmer groups are saying this is the biggest growth we've seen in foreign country in decades because what's happening is the plant so this is theoretically food that has a registered insecticide in every single bite of it so there's obvious concerns there about human safety oh please note here that there have been experiment that no one else in the world is really letting himself be subject to simply make me want to make a quick comment on that he has heard about the g salmon this morning i always think it's really funny when i say why not funny but sad and a real eye opener when you see an ad that says you have g e salmon for human consumption as soon as we have to put for human consumption after our food like that kind of tell us something it's an that it's not their fault but in the context of what consumers are expecting their products to be there's a real problem and so basically the project was created largely because of this gap association and our and our members who govern us and drive us got behind this issue one hundred percent is just because of that key factor of what our consumers expect when they walk into our stores and really if not everyone in this room isn't really angry about the issue and isn't trying to do everything they possibly can to educate their consumers about it our opportunity is going to gap is going to get is going to close pretty rapidly and there is and meghan going to talk more about how the project is designed but i think this is a good point to time to reinforce the fact that we the last thing we want to have happen as retailers is have some big new york times headline that's washes up and says oh guess what folks and there's g m ows in our gammick too there's already a lot of consumer confusion between natural and organic out there and this is just going to just create a whole bunch more as well as a road the trust which is what really