and it's a really special time in your to happen here because it's the holiday season so hello everybody and welcome to another segment of who can are so done welcome to our studio thank you so much and i see if you even got some goodies for us to you've got you know got a proudly here on your sweat suit ok before long as a organic and on natural dried ok company ok we don't just limit ourselves to dry food and nuts we have an array of products we have over two hundred products actually two wonderful actually i had a chance to physically go up to your location yes and you are in denville correct so kind of winding up the roads there to get up to date and bill and you know with your operation there you actually do a range of things yes so in addition to your two hundred products maybe could elaborate a little bit about the size of the business that you have sure well we obviously do retail to consumer direct attack via the web site and amazon stuff and we also do wholesale where in goma shops to out the country you can also find us and shop plates and whole foods and stuff like that and we also do like you just said different ends of the business we also do co packing for other companies that want to bring our product out to market ok we can store it for them we jobs shipped for them we can help them you know mix something or package something ok and even just you know help them with the initial concept and then bring them along the whole process so they can have an idea in their head and i your bag of tricks of the things that you can do within then the nuts and dried fruit space you can do it for absolutely we can help them design packaging design labels assist them with you know getting those right types of services done right i actually saw that first hand as you know yeah with another young company that i work with and ideally that's going to work out so a very productive meeting that we had actually with you and steve tester correct cohen are and  she's extremely excited that that's going to come along they were excited to thank you it's a great product it is and again ethnically based so it's nice to see that you can do a range of things to him and for audience to see you know what co packing means or call manufacturing is that career before arms can actually take somebody whose idea or concept and do it for them and be able to do it because a lot of times once people are getting too big to get out of a commercial kitchen they need to find a manufacturing site where they can actually have the product put together for them sometimes it's very complex sometimes it's rather simple depends on the product the packaging and everything like that so actually why don't we segue and you tell me a is there's a region in south africa performs and he had gone over there and assisted in the dam to help with the irrigation system ok and when he had come back he had bought some product from their mango dried mango and some people were sitting around the boardroom and everyone was enough the mango and everyone was so thrilled about it and said you should start selling it he decided to move forward with that concept and here we are twenty seven years later food business so we've seen a good opportunity especially today with the millennial as all one eat healthier let's learn in it more in school today yeah in the healthier and being in those habits you know continuing those habits as they get older trained chef so how does all that play into your day to day worlds and responsibilities well being a chef i learned you know the inventory control in the order and you know keep in you know your margins you know where they need to be and so on so that stuff kind of it into the mixture fried it on if you want to stay a little more healthier you can also bake it ok it's also good on vegetables you can mix into meatballs meat loaf's into hamburger meat oh that would be delicious so this is very much a paleo product excellent no sugar added ten you know all of our products no sugar added if we do try to give any sweet new to anything what we would do is we would infuse it with apple juice such as our camp areas and we also have blueberries or apple juice infused try to give it sweetness as opposed to packing it with the sugars and stuff like that there are nuts non salted so usually just wrong roasted we can add saw because we do have clients that recommend they want  and we got to mix vegetables and then we also have the green beans and we do so we have several different ones and these are excellent cells we do farmer's markets also when several farmer's markets when arms because it might be good for a new fairlawn new jersey a lot of them now have stopped for the winter time but they will start up again next spring we are in fairlawn fort lee westwood rivervale denville and that would be on at this point well but we are looking to get into several others for next year ok now you have your own dehydrator on site to yeah right ok yes we do ok so you can actually just yes tease we cheaper yeah interest yeah it's really a take home energy bar where you get you get it you add water and you make it yourself at home but we've done it for him so he can go out to the marketplace try to get some sales and stuff so i  where you would actually then kind of create it yourself yeah but it does it does require baking yeah well you would bake it in a very low with maybe other help and or because it really requires it to hydrate or but should you not have that capability i always do it in rubs for people at home that like to you know do barbecue and you're smoking at home so we have different types of not loves we have different party trays for the holidays and of course you can always call us and custom make a tray and we can spears wow actually that be interesting to know some of the countries where you're sourcing their products because even the main go like when i was in your offices you gave me a sample of mango steve gave to me just this we were leaving and it was so to lucius it was so sweet but you know him very good from a contrie that i didn't even know where we saw some from different places south africa mexico and so on  country for example cause there's multiple countries that have mango unless of course sourced from multiple call you know well what we do is really get samples and we try and because you know and because it's organic and untreated you know you've got to watch you know of these things turn so you know you always got to you know you know where or what you're buying you know inspect true i just see that being and then you know again it's more taste in you know seeing what's the best out there ok interesting so tell us a little bit more about you know how you get your products to market and how you land your clients and what you think are some of your you know why your products you know that's always very interesting of course you know for our audience to know because a lot of people who do watch the show they're trying to figure out how do they get their own stuff out to market or you know have you been able to manage so lance a really good marquee account such as shop rights to the whole food so you have the visibility out there yeah well you c store as far as bringing it to market and how we attract to some of our other customers you know social media we advertise in several magazines again doing us farmer's market you get out to the people right people taste your products  doing that also we're going to be coming out with segments you tube videos of different preparations and we're going to come out with different weekly menus to give you an idea of you sometimes just i know people always wondering what they want to have for dinner so we want to try to give you maybe a week  accounts well what's nice about this it's very i mean it's just easy to know what it is you see and there's nothing hidden you can see the lovely color you can see just how nice it is and just you know and he's the presentation really made things that go a bit normally have them in the bricks i guess is like more like a like a drive but not really totally dried brick on how to explain it but i look at those usually in the ethnic stores and then i'm putting orders such as again the organic the the star k to being gluten free and stuff like that well that's good also for anyone who's looking to find a co packard to know that you already have the certifications and absolutely because you can take  that can be a big hurdle and having them i mean it's such especially here in central you know in new jersey the tri state area we're being kosher is a really a big deal the fact that you have that is very important and then if people want to then use that in other applications or you said you do a lot of pork it's already kosher so that somebody is looking to source ingredients to you then they don't have any worries here is you know that is true and point that is  we have people who've opted into our constant contact so they'll get different specials that we have not just holiday specials b one specials you know him pretty much weekly so they'll get different notifications on that and again the social media presence you know just constantly trying to stay out there and stay out of it and i believe the farmers markets an excellent way to meet the public give them a chance to taste your product you get direct and yeah and you know we always have samples because you know usually  someone tastes it then they understand how delicious it is and they want to buy and so on so it's always going to give us a sample good it was nice and sweet thank you but not too sweet and it had a nice texture to nice texture so it's all natural and the sweetness use just the natural sugars from the dry and process one of the things i want to touch upon because different than some of the other guests that i've had on who started a company from scratch you actually took over an existing company had a company that had been in place for a while and it's still relatively new that you how long now has it been since you did over a year a little over a year or so this is really new this is a so why you talk about how that whole transition how it was you know what made you decide this is the company dick to jump in and buy and you know some of the you know i guess trials and tribulations or benefits doing something like that you know taking a company that already existed and how you're moving from  to new logo because the other logo is just a little too much we felt had a lot of colors and stuff so we just went with a more traditional logo that we thought was a more fit for the company well i think you can do a lot with that logo because it isn't so busy exactly and that if you have you know it's one of my questions to use if you've got product you know other things for product expansion it can play very well with all of the absolutely yes so there will be product expansion quality and make sure you know products stay to that level so what have been some of the hurdles and the things here taking over a company there's always hard and you know obviously as i told her with all the different third party orders that come in and stuff so there's a lot of you know unexpected costs that go along with those types of things and we want to get different types of certifications that we want to grow our business and all those things cost money and ok and then this business too there's always you know the cash flow you know because people you know you give people terms when it comes to wholesale you know in some you know it takes a while to see your money back and stuff so those are the types of trials and tribulations but that's part of what a business and if you like that type of stuff like we do you have to accept it then you know it's part of the day ok and so your staff they come on board they do the packing mean who are who are some of the other key folks that weights and stuff our at a local ok are there any particular distributor so you work with no not at this point we don't have a specific distributor you do it ok we just pretty much do it ourselves so you do it yourselves you get it to the stores  so are you concentrated as far as your delivery is then mostly here in the new jersey new york metro a little bit of pennsylvania as well up in logan in the pennsylvania area that two of us stay focused read or deliveries but you know besides that over the place in time for buyers meetings and things of that nature so that's actually been quite good you know so tell us what you like to share with the audience about well thing about your home i guess if you still want to try anymore we could definitely do that so as i said you know we're very excited you know a product still you know they speak for themselves they have wonderful taste again nothing added to these no preservatives no sugar added you know a lot of stuff you find today know which is much easier to open actually travel more believe it or not we're actually at the end of our segment and i want to take a minute to you to again tell our audience how to find local shop where it's a whole foods several farmer's markets around new jersey they just go to people phones dot com you find information that you find all sorts of luscious things this was absolutely delightful thank you everybody