hi i'm gene murphy this is talented people on princeton television thanks for watching it today is a very special day for me because it's my birthday and our producer colleen kelly brought in a team of the most amazingly fun people with their game today it's called game thank you so much for coming in celebrate my birthday with me and there's like a heavier a i wrote that has been a surprise so let's hear about you guys and what you're up to yeah absolutely so i got  everybody and we founded watch your mouse earlier this year after seeing how these mouthpieces are becoming so popular in movies on talk shows and because immediately knew there was something there and we jumped on it was just extraordinary like i do from like you just seeing it and people are so into playing it because it's so funny so let's tell let's talk a little bit about you my name's kelsey and i just actually graduate from rocker and that was mentioning canada and i live in everything that i was doing to help him because he's like a brother to me and this game is it's about having fun with the people that you love that's what i love about in our right to look at those like where did you guys come up with it and how did you get the the vision to actually go out and make it and then we're going to play it yeah absolutely so like i said we basically saw this the mouthpiece is starting to trend and in the social world and on television and i immediately knew that moment i was like i want to buy it i want to go out and get whatever that piece was i didn't know until afterward that the dental cheek retractor elemental to yes that's that's actually what they're used for and so and i was finding that was incredibly difficult to find out in the marketplace they were as large back orders you couldn't get them for weeks and i mean really stop that i was doing and made the website made the company and we hit the ground running and we just think we need to do to kind of people together and it's got applications to just crack you up it's like to be an inventor i mean it's honestly it's a lifelong dream i've always wanted to be an entrepreneur or my father actually passed away last year he was a successful entrepreneur and  basically i've always had that bug like i saw he work for himself i want to work for myself and actually with his brother i've tried several startups your books syllabus gini and none of them work sort of finally have something as i was just like relentless it's constantly chasing after it's that i have something cosequin the are a phrase or trademark or whatever it's a talk with your mouthful and it comes in the custom box and everything's wrapped up in nice tissue paper and inside there you have your dental grade dental she contractors  mouthpieces that make the game possible and we have our custom game cards which come in a holding pack as well one hundred comes in the pack and you see across the table we have a lot of other expansion packs available and we have instructions and a timer to also make the game pla two and one of the players has to wear this mouthpiece while reading a phrase picking a card and the idea is that it becomes very hard to pronounce and then see it words and their partner has to guess what they're saying and from there you more difficult because the know the gladly ones like medium range the adams is very difficult because there's the context clues are there like they have you heard like that you could take the blank for a walk you could guess dog anything without even hearing it so dollars and then the small begin like version one expansions fifteen something for everyone yeah i had that and i was seriously there's always a season there's always a party there's always a reason for a party and just to be together and have a good time and i got to say this this is a great so i guess with you know how you know thankfully how many people love the game and really enjoyed it we're really ramping up inventory for the upcoming holidays were releasing new expansion packs so what actual holiday is one now letting all them like christmas hanukkah watching we're featuring santa choice award winning products and it's my pleasure to bring you that enterprises we're talking with rebecca anderson and she's going to tell us about the games that rebecca tell us about it how did it become such a popular word winning game senate actually has a really interesting story of how it came to be in one nine hundred seventy four our founder our inventor actually studying and cambridge and she's studying population geneticists and she was looking to see if apple upsy in german shepards was inherited and when she was doing so she was putting little blocks of information about the german shepards on two cards and so she would use shapes in order to help her organize the information and one of the areas looked over and told us it looks like you're playing a game she said well actually i think it would be kind of up on being when so that was where the idea was born and so for seventeen years she played with friends and family kind of changing the shapes and the numbers and in one nine ninety they encouraged her to use her children's college education fund and actually go out and produce this game and so she was working at michigan state university at the time she worked with the with the professors and the color blind  and the first prime sold right out and had to do a second production and so she's been playing with family and friends ever sence and so it's now from one thousand nine hundred two this year it's been twenty five years for us congratulations on your twenty fifth anniversary  you know i thirty five it's one thirty five awards which is like the highest i think in all history of an award winning games the graduations on that as well and feel of how it works ok it will us that each card in the deck is unique so each purple cards it makes us sat there all need to be purple and all need to be different shapes and all need to be different numbers or it wouldn't be a set any time you say two cards are one some are something and the third one is not it breaks the golden rule and it wouldn't be a sat so it's kind of tricky when the sunset when once you understand what a set is it's easier to play it's definitely something where you learn that intelligence is something that is learned it's not inherited it hasn't you played better at it you left brain the bright side of your brain in order to visually perceive patterns that are out there and logically test and then go back and pick them up so it's been a great game in terms of developing pattern recognition cognitive thinking processing speed and actually there 's a fun little twist where you can work on your working memory which has been a really big thing in the new so the last couple years i've been doing a lot of studies on that so a set is basically three cards that you know all the same are all different at the same time and with the game there's no turns and it's no lot it's just a game of speed and a game of skill and you find your competitive juices really get going as you're looking at the set time sets before your colleagues do and you can play either solo or as many people who games i actually know will the whole set family has a couple different versions so we had a lot of fun with the cards so we also moved it over to tights and we have set dice game has come out there's three different ways to play the dice it can kind of play fast and furious just like you do with the card but we also have one that's come like a crossword set where you make different sets in different directions and we also have added a board which added some strategies slows it down and add some strategic thinking so people to junior which is also board games and outland tones it down so that even three year olds can start by building skills they need in order to be successful at the set came so that was going to teach some pattern recognition some visual discrimination just colors shapes and numbers it's really simple and we came out just this last year with the travel sized version which is a set me going to come as a clip clop tent where you can pop open and then you can crack it closed and so it's really fun so in fact the tent is playful  play it while you're waiting while waiting is what you have to do whether you're in a restaurant waiting for your food or in a doctor's office it's easy quick fun super nice and kept a ball to send out to kip keino because you can play solo or as many people as competitor on the tivo it's one of those things that can really be a nice icebreaker well thank