just for people who are just tuning in for the first time like two point zero really for us is a movement it's a movement for professional baby boomer women to continue their achievements or successes and like to point and life two point zero and how we do that is said by saying identify your talents your skills the things you enjoy using your passion and make that be your purpose or your guide for now transitioning into like two point zero and doing so many things maybe things that you put on the shelf because you know the kids the job whatever or you may have discovered something while you were still in life beyond before driving our talk and he said you know what when i have time i want to do that so like two point zero now it's really all about the time not to do those things which are chilly i love doing we ride at different stages of the sharat we talk about it you know so we talk about finances we talk about how we talk about family significant others we talk about  recreation from our internal design background because we have to get bad and we talk about your home environment creating that home which that's a reflection of who you are now but ignoring her as you heard today one of the same time writing all those beautiful memories that you have kim and i are both products of the great recession we were downsized back in two thousand and nine at the same time so i had an opportunity to another friend to meet kim and i say she's my hero she's my role model she's the person i want to be my she makes that to read kim took something she loved and you're she's going to talk to survive that and she turned that into a business but from day one she said this is what county went to massachusetts to college got my bachelor's degree at holy cross i came back and i did my m b a at wrecker's in the late seventy's and then i started working health care was my to training coaching yes polish up your resume and i thought for a minute about what kind of job i'd like to have next but it was spring time and you know i you know when you work in corporate you work such long hours i was commuting in and out of new york by train right and there was no time so now all of a sudden i've got this time it was spring time the markets were full and i've been making jam since i was twelve years old wire my grandfather had a great barber he made homemade wasn't that great was amazing and so as a child we had a huge pantry with all these beautiful jars and in the middle of winter we had the taste of summer yet still so interesting that it's life but she made me think and at the time in two thousand and nine you know my daughter was in her last year of college so right there i sort of like if ever there was so time in my life to take an ounce of time to this little bit where i had in the big scheme of that i took those classes i learned that in order to make a product or food product in new jersey you have to make it on a commercial kit right if you make it at home it's illegal to sell it so i looked for a local commercial kitchen and i learned that kitchens are very expensive place and so my first kitchen was actually in a firehouse i rented a firehouse kitchen because it was room license commercial  very unsophisticated very unsophisticated but i got a phone call from the roseland neuters it was starting a farmer's market first time and they found my website and they asked me to come have so how many flavors did you start off with i started out with six flavors i had three that were sort of savory and three that were fruity flavors so now this for our audience out there you know we always think because i have no desire for a brick and mortar store to sell jam right but because now i have evolved i've done a variety of farmer's markets i've settled now my regular market that's my ten by think it's a common challenge for new entrepreneurs coming out of corporate i mean i was involved in every organization there was going i mean it wasn't just about you know my role in human resources and being a instrumental in me i joined the national association of women business owners the central jersey chapter shortly after i started my business and it gave me a network of women business owners there were other people who had already had the experience that i was getting ready to embark on and they were so helpful to me i mean not just i mean there were speakers and opportunity is there mastermind groups there were just you know if i had a challenge so  they'd already experience around i learn their advice too so i think belonging to a group was very healthy to me yeah i mean i learned about competitions and i entered a number of competitions i  there i'm going to join yeah and that that and those are things that also i had done in corporate life communication so i was able soon as i started my farmer's market i put the clipboard out and collected people's e mail addresses so then i could send a monthly newsletter out to tell people where i was going to be and what new flavors and give them recipes suggestions and then i also had you know based on the opportunity to exactly and so for me it's always important i talk to people all the time who are starting a new business starting a food business because so many people help me along the way i feel obliged to think that's really important but talking about the groups and belonging to the group that's one of the things that life two point know is really trying to you know build this community of baby boomers that may not be so far in the process but now might be now getting downsize are now retiring or to try to figure out what's my what i next then i guess we're going to live on average twenty thirty plus more years what are we go do and then this is the time where we had that desire to start a business or to go back to school maybe just for the sake of learning to do something i mean i always go back to our mutual friend who had the talent as so i mean surely you know me launching my business i use my saturdays there i belong to the raritan valley chapter i have links incorporated i use my links this is my other it's about spreading the word by word and then sessions which are great and then also about the makers ok yeah well i think i host jam sessions a variety of different kinds and in my commercial kids which is the man sometimes i teach children how to make  so i had kids in maybe nine to twelve years old and i did a jam session just before mother's day and i allowed them to make a strawberry jam and then they decorated the jar  am i've had jam sessions for adults where we make a fruity jam and we make a savory jam and i give instructions and they did all of the jobs at every i race at everything and they went home because tab that just has different recipes suggestions from putting jam in cookies to i make a lineman ginger marmalade and one of my customers came back to me and said you know my wife and i were going to have pot stickers on hand we didn't have a dipping tell me how to hoard my jams you know like i put the jam inside the jam on the salmon and everybody was talking about it it was so good and i said what did you do what did you do he said to me i went back to my kitchen and i pushed that  unbelievable so so as an entrepreneur or this were you scared like like talk about your mindset this is like something so completely different  i know you had some background in your family about you know and they kind of said yeah but this is such a different level like what are some of those mind this at the dinner that amazing fear i mean of course you know when you when your corporate life that i really didn't like or i love being an individual contributor i'm actually at the point where i'm now finding people to do more of the things that i don't like to do write so novel for instance i did my own quick books and trees for the first year and a half that i had my business there was an important thing and i write you know coaches told me this is what you have to do you have to learn and ok i did it it was the thing that i dislike here with all these damn a nobody nobody ryann and and that was never a problem and i had no lack of you know friends and family who volunteered to do taste testing right so i did a whole new level of market research that wasn't just you know i mean i had other groups that i have sort of informal groups i belong to a dinner club we go out to dinner once and i have a book club we've been i've been a part of the book club for twenty years and so i have different sources that network with our friends and family but they're all willing to help me they they want to share what can they do right all right all right and they've been so supportive and that's the thing that i really had to focus on differently make things that i like or that i think and situations happened this year i have a great farmer friend who said to me you know if if a piece of fruit gets a brown spot on it or it gets a bruise you know like people stop the market they want beautiful for right right he said but i've got this fruit that you know somebody had it is a little bruise but there's really nothing would you take it but i take it and so i can home from the market a month or so ago with a box of ne thinking about it like i was saying earlier marmalade is my favorite kind of jam and so you know when i started the business when i only had six four years i thought i could make ours marmalade but you can get are smart anyway right yeah yeah rice and you know i many more seeds right hands ratch i was not thinking about it like i was thinking you only from taste right and so now people ask me all the time in the summertime why right now because flavors like that tangerines are fresh and raw and i use fresh fruit so i take tangerine marmalade when tangerines are in season i make as much as i can and when it's everyone's we're all utahans a car around i mean there are few fruits that i freeze i freeze few minutes that we have believe it or not we're almost at the show when you're just sort of wrapped up in maybe three or four sayings on really taking that leap you have an idea and you're passionate about that idea now go make something out of it you what what would be the key things that you should well i think one of the things that i wasn't thinking about that was really important to me was writing that business plan and ok have to be satellite if you just get it down in a couple of pages you know your thoughts about you know mission objectives like who do you think your customer right can actually really work and that's important because you want to have something to come back to and it will  to be a product of right product or service right how are you going to reach your customer i think about them is that something that they can afford and then you know think about pricing i did it all i am here but i'll tell you i did not think about you to make it right right in your value and say you come out of that mindset you thinking less of yourself abstract and civil and it's like yes i am a valuable part of this and there has a