video social media that could mean social media can mean facebook linked in twitter for your business so that's different where some of the misconceptions people have about getting something like completely evolved to where money is being made on facebook for example and cell business says from restaurants to business coaches to to attorneys are on facebook making money or they should be and it's just a matter of it's quite a story i sorry ok i was well before i was here now i competed as a tennis player that's what i was that was my identity and i love playing the sport i competed all over the world i represented the united states and europe i played with the williams sisters sign autographs all that good stuff i went after my tennis career i went to marketing loved it worked in the marketing department for a huge tax firm and that's where i got my experience hands on experience training creating compelling marketing campaigns but my parents thought i should be more of a professional so i went to law school attorneys are professional right this is so i did that i loved school before i graduated i went i had an internship working with judges lawyers and i was just out and i thought that was just a part of being an adult you grow up you get stressed out you hate your job and you go home and one day i was in the office by myself and i put my hand on the edge of the desk and i bent over in excruciating pain i had a stomach infection due to all the stress i was under this is so it was too much acid i was acid is developed in my stomach and it hurt so bad and it was something i was trying to deal with i thought others it's just part of life suck it up but i was in a lot of pain that day and i thought i cannot i can't keep this up i can't do this and basically i wasn't in alignment with what was right for me wro g right exactly and my body was telling me that so when i finish school i have my degree and i did work in the field for a year i taught law teaching legal courses at the college level and i will find those lovely it was great being a role model and passing on valuable information but i knew there was more for me and i promised myself that i start my own business in my passion as soon as i paid off my school loans so i did lesson one thing i learned as we can certainly do anything we can do anything but we can't do everything ok and it's a matter of ok you have a goal so for me it's marketing and then when opportunities come my way to do other things i go ok does does it lead to do the does this road lead to furthering me in my marketing career speedier mo to me a platform we met on linked in correct exactly so how do you figure out the real folk the folks is just trying to reach you you know i absolutely love length and then the there's a lot of professionals and so forth who will probably say the same thing only then you know more interactive i guess linked in is incredibly professional you wouldn't post pictures or what you have for breakfast online then ok when someone sends you a request to connect whereas maybe on facebook you wouldn't connect with someone you you don't know only thing you can trust a little bit more because it's a more professional platform you every single time so on requests to be connected to me i messaged asking them basically the purpose of you know what to do yeah that's what i did and because i don't want to just accept people because they want to say they're connected to me i want to see ok let's develop a relationship where we going with that and then as i deal with you because there's a lot of people  come to your profile and forget to message you are they got distracted and their attention gets pulled another direction so you follow up and ask them hey what brought you by and then look at my lead to an opportunity basically first i made made good friends with my competitors other people in my industry and basically saw what they're doing and make sure i was where they were at whatever networking events they were whatever  i can learn from them so instead of staying away and think oh bad their competitors friend learn from a mentorship you know that's one and then you make connections and that's really on our for the both of us and i would say just relationships with people i love people it's very easy as a business owner to get isolated and caught up in your own business so being out there in the world thing connected whether it be online or off as well as out there in the physical world with your your full color competitor so that you can make sure your eyes are open and your ears are open to what's out the security and information say ok so first of all never put your year of birth on anything online because that's a lot of times of the one piece of information that's needed in order to gain access to say a bank account et yeah you know flashing showing that you have this and that that might not be the best idea and there's one other thing i want to say really important for the always this is what i say when for example google wants to access your current location that might not be they don't need that you can post what you need to post without them having your current location and then the whole checking in that people can do a business owners will start a business and then offer all of these different services yeah we're a one stop shop that's not necessarily a great thing you're going to be working yourself to death trying to offer all everything i definitely didn't offer their services they offer now and i didn't beginning so that was a good almost a year where i was still establishing what's our core what's going to be our core services that we offer to people exactly and  so as far as services and as far as your target market as well for those are the second challenge who am i serving i don't think i realize until probably now that i want to work with specifically a lot of business coaches not just coaches business coaches not just business owners in general there's lots of business owners in different arenas so you it's really important a narrow down who you're serving you might think well i want to serve everybody because that i'm not on every platform there is out there i'm on the ones where i wear my audience whoever i'm serving is so you have to have a plan and that sense where you're going to be first of all and then once you're there the say you choose face what kinds of things are you going to be posting so strategically can include ok are we running a campaign right now to increase our likes are following already having a campaign right now to grow our e mail lists are we having a to bring people to our grand opening so there's all these different basically goals and you have to have that before you think twice about posting anything can websites how to get ahold of y kind of essential at this time it's that you do what do you see for the future what do you see in terms of more people be interconnected as the standard so you could start your mess you know what i actually see i see more people being knowledgeable on how to use these different platforms like facebook and linked in especially a lot of people that i'm only then i have no idea how to use it this is i think more people are going to be a lot more savvy on how to use those platforms and so the so called groups aren't going to be girls anymore because everyone's going to have that knowledge it seems to me wherever the platform has makes sense in terms of  target audience you're always what you should the folks you're trying to reach what are some of the things that you think are important ok this is really what i'm about to say right now ok ok so first of all social media is no the friend from having a storefront so let's say you have a storefront people walk into your store your office or gallery whatever you have social means the same way when someone comes onto your facebook page that's them coming to your storefront so you treat them just like you would treat someone company people may not give it as much attention and seriousness as they would if someone were to physically come in so that customer service aspect there on social media may very well be lacking you how do my surroundings are who's around me and what i hold my own and dislike i try to see other people for who they are what they represent what they stand for that kind of things that matter i if i just assume and give the benefit of the doubt that people are doing the same with me now are they necessarily doing that now i'm not going to pretend that when people see me they don't just see a woman they see a black woman i know that i'm aware of that i guess what that's more motivation for me to just do what i do and carry on my business just the way i would if i were with regardless of who what the race is of the person standing in front of me so makes it that much more l are good reading books that you think reflect a vision and direction ok so i read a lot of what you might call personal development books so i'm really right now into like pema for example a lot of the buddhist teachings just because what they have to say really helps with your day to day life like right now not after live not what you're going to do once you're once you're dead right now and we all need that you know that's a great expense for me i love meditating that whole experience so that's what i'm really into a noun the kind of get some thoughts about  so for example we have to first of all look at our audience who is your audience and if your audience is primarily young people twenty years old and under instagram would be a platform for you whereas facebook l that's more of a more mature well of course of john people on facebook but young people are really on instagram right now if you're a business owner you're looking for people to purchase your products and your audience is thirty five plus facebook linked and definitely linked  is vision you know how do you develop your vision ok so for me what i found was and anytime people are having a hard time determining what their niche is i say well look at who is attracted to you or who you enjoy working with yes you may very well be able to serve everyone but who do you enjoy working with or who do you find keeps coming to you keeps on e mailing no all move this around now if anything everything else has to fit in it but basically i commit sunday mondays and tuesdays to playing tennis and i eat great i buy expensive healthy food very blessed that we were able to talk and that we are wicked and i think that your message is one that we all need to hear because some of us are media phobic so moment i'm understanding in the connections between these platforms and some of us are being left behind if anything you say about folks and why they should be moving to this again like you said your customers there but also the fact big three for a movie to these platforms and