welcome to in the hello everyone and welcome to another episode of in the c suite i'm actually coming to you life it's hard to believe that this third season is coming to an end and i wanted to reach out to everyone live and we've had so much great feedback on the guests that we've had over this past season but i've also had a number of people say to me that they wish that they could get a little bit more in depth with some of the topics that we've discussed on the shows and so what i decided to do for the next couple of episodes is to go ahead and provide a little bit more of the behind the scenes some of the workshops some of the trainings that you can actually go ahead and integrate into your own business i'm actually going to go through and pull off some highlights of some of the things that i think will be helpful as you're moving this winding down the fourth quarter and planning for the new year so i'm going to start off with a workshop that's really focused on visual media and repurpose in content taking what you already have a lot of that text a lot of those articles maybe blogs and figuring out how you can make a little bit more visually appealing more eye catching whether you're trying to move or sell a product or service or getting people to move into some sort of action so i want to go ahead and start with a segment that i did on growing your business with visual media go ahead grab your patent pens to get a lot of information out of this if you need any additional information please feel free to contact me directly leontine at staging exec's dot com or visit my website staging sex dot com happy to reach back out to you and share anything that i can and that way you can kind of get notified of any upcoming workshops and trainings that are on the horizon so take a care again crabbe your pets in pens and hope you get a lot of information out of this business travels your networking and how do you stand out and how do you get people to remember you one of the other reasons that really focus on visual media is that sixty five percent of people  hers people just are not seeming to want to grasp a whole lot of text or it's just it's easier sometimes you just kind of can recall it so visual media really does make a difference especially when you're communicating and people  and visual content is now forty times more likely to share on social networks kind of think about what you do in the course of a day when you get maybe you'll see a quote or something that comes through your inbox i kind of kind of agree with this that i have a tendency to make sure if there's a visual that company and so what we're going to spend time doing today is helping you figure out how you can make a point with micro content and so it's really taking messaging and just figuring out how to professionally in strategically use content and graphics and kind of merge those two kind of as a hybrid to get your point across and to get seen and to increase your visibility i would say it also increases your credibility as well i think all right this is what we're going to do first before we jump into all this i want to just start thinking of a plan for your looking to get more visibility are you looking to connect with people so that you can generate in business partners i want you to start thinking about that so you can do the job the standard just think about it in your mind what's the purpose of want to increase to gauge it with your target it's really important think about what it is you're trying to do and that can be helpful as you think about how to go about putting together a plan so i want you to take a second if you can grab a piece of paper or you just type on your computer where are you going to do what i want you to really start taking the info at your head and start putting it to paper now how do you currently engage with your target population would be helpful too as we go through just knowing the right form and the right sizes for each of these different platforms because they  and this is kind of the same thing when you have large holes in photographic shop was this is going to be important to us because i want you to realize that sometimes people are i don't even know where to start and as we go from this a little bit further i'm going to let you know th next thirty days sixty days even one three days really start to put together when you want to start reaching out and figuring out how you're going to start converting some of this text that you had into graphics and how you plan to put it out push it out and then how are you going to measure the engagement so if you have a website is it going to be hits in business to your website if you're sending out e mail last or just a couple of you doing are you looking at the replies or when you post information are people we post in tweeting me so start to think about these as well the metrics that you're going to use to measure your and his and you can really see if there's a change i'd like to stop every so often and just do the real live activity so i'm going to actually show you how to set up a google alert first of all what it is is an opportunity for you to jump on google and identify subject area that you're interested in finding content for and then have who will shoot you information into your email directly into your inbox and then you can literally just you know go through that have different clients that i work with in different areas and so i try to help them kind of find calm content as well so we're going to create in this instance an alert war and business insights this happen to be something very specific for a client i was working on so that's why i chose that and as you can see when you put that in you see automatically all of the articles that instantly pop up that's anything related to it does keyword searches for you and it finds this information and it kind of consolidates it puts it all together for you then you have different options that you can select from frequency like how often you want to get an alert and this is going to be something to get sin in your inbox ok so in this instance are selected news web video finance ok so you have the option to choose whatever it is you're looking for and you choose alert ok and now that alert is set up so we can go ahead and i'm a fast forward because i put in a couple of different topics in the distance same thing over and over again but you get the point that's how you set it up and then this is clicking on those actual links this brings me to cut and now one pause and here is one thing i love about this first of all here's a graphic that you can literally say but you can pull that the information already is put together for you now to get a step further and i will show you what it looks like when you get it in your inbox so back to that i did a google for competitive analysis and this had a bunch of different articles i want to scroll down in this in my actual e mail box empower ten different articles in here and then there were a couple that actually had graphics so the you guys see that do you see value in that i mean is anybody ever sat there and said oh my gosh i need content i don't know what i'm going to post google or learns are a fantastic way especially with video people are watching video a lot more but it's a super super simple it's free if you w said it's free we're all entrepreneurs a small business owners are trying to keep revenue in house and not pushing it all out so that's google alerts again just if you work with other people other clients at a lower people are coaches  here but it's something that you can utilize yourself he used to come to yes where i could question you can but i have a tendency to always source even if i'm using a graphic put in a small thing you know photo courtesy of whatever website i got it from stacey so the answer is yes you can but yes always source all right so let's try to get into this twelve eighteen  her watch the time this week go through one of the main things i want to make sure that you walk away with as a result go into this workshop is thinking about curating good content so we ha think we have an author we have people who are in all different walks of life and you've got to really think about what information do you want to push out are you trying to be an authority on a particular topic my suggestion is you start to think about what we call this eighty twenty rule of eighty percent of information that's useful for the audience and then twenty percent self promotion if that makes sense and i think a lot of people do that that words so and they  ten tips on why self publishing write things that are just generic and then every so often maybe you offer something that drives them back to the place where your actual book is or you offer them for chapter of the book so you'll notice it is creating in managing content and i'm sending simple little messages to you as well but my power point presentations that i want you to think about we'll talk about this later if you start to get a template please get away from a whole lot of content when each power point presentation and if fifty five bullets on one page and people are sitting there meeting and i'm really not paying attention so you'll see that i have since messages throughout went to really focus on  e is it i catch him probably not but they put that out there most people do this all the time now what if i could take that same text and turn it into a graphic so now all of a sudden all i did was grab an image and we could talk about images and again we're not talking about old headlines time to hit the books i turn it into a headline right in the register now piece i just put that a little box images videos calls to action this all helps with increasing in is another example different format ok and again this goes back to understanding the different layout attention and i have a question for you would you be more likely to post this tweet with that graphic quick question yes or no would you repose right exactly press or caught my eye strategy with content can be purpose i want you to keep thinking about we purposely not starting from scratch now quotes are huge people are put in quotes of all the time and that's perfectly fine but again think about how many typically see a quote is just literally text what if you could take that quote and put it in overlay on top of a graphic and stacey i think us this question see what i was saying i always kind of  n you more likely want to we post these images over here or that long post right and so that's why i said if you already have  if you already have content if you already have newsletters i want you to literally go through and do what i do i just kind of circle the most important parts of the article and that's what i will use as a as my content for if it is listed on your website just put it directly to the page where that content resides this is another thing i want to think about checklists and ted's this is such an easy way again to say the your credibility in a particular subject area ok so let's talk about converting static text into usual images this is just another example of a blog post was just text and i took that same information same exact literally the same exact words in turn that into a graphic media people will start to see what you're doing and you can really start to term passively wasn't active asters what i mean by that sometimes people get caught up with all in like my posts and ensure it doesn't they didn't see a lot of times we see things that we don't always forward shares i don't get caught up too much in all of those just as a lot of people are kind of watching from a distance well after a while they will actually become ambassadors to help spread the word and you can get testimonials  here so i want you to think about the latest thing that you've posted we'll put on facebook and think about how you can take that exact content when it's been recreating a thing else and turn it into a and then jim would be the electric typewriter with camphor i want you guys to check it out is another free service they already have graphics pretty much already set up for you so when you're finished was like to share resources i want you guys to check that website out and a lot of the graphics don't teaching you how to create in powerpoint you can also go there and he has stuff that's already kind populated but i want you to learn how you can do this yourself just using o if you like to be a guest or support the show visit speeching exacts dot com for bookings and sponsorships