hello everyone and welcome to this week where we bring you tips tools and resources for small business owners entrepreneur and other professionals who are thinking about starting their own businesses i'm here today wrapping up my three part series to make money talk couldn't think of a better person to wrap this series up with then mark asked with he is the co founder of podcasts websites he also happens to be the host of the number one small business podcast in the united kingdom called excellence expected i had an opportunity to meet him at the mid atlantic pike cass conference and i want to tell you he sets of information that i actually have implemented in my all this is i have my how he wants his business and i am honored to have him here so without all in the moment so it's a pleasure i can think of anything or rather to do and i've got the entire hotel lobby to myself so this is wonderful that's awesome i'm just glad you're here so you come into the states again good for us yeah we'll  people know a little bit about your back story because i'm fascinated by and i can relate to it and you didn't just grow up in just land in pod casting you had a corporate career first so can you just share a little bit of your back story and then table with a twist so everyone says they left the corporate job to set up their own business most people do that when their life thirty or thirty two thirty three i'm thirty five now and i've been doing this for all thirteen years so i actually left my c obviously a really good time and this lady behind the counter gave me the hot dog just fifty pounds which is half a pound and i didn't have a penny for men in front of everyone in front of fifty people buy min moments it really struck me i remember the feeling right now so fast forward button i was stuck twenty two years and i've been working in corporate for four years at the time and what i didn't realize at the time was that this experience with a ho give me a control issue because the person taking a hot dog back control how i looked and for the role my emotions exactly control my emotions in the feelings now and i didn't realize it planted a seed so when i'm in corporate twelve thirteen years later i'm working for you know this is what two thousand to two thousand and three i'm working from sixteen seventeen around the get the opportunity to move to another job which is going to pay me to and when i did that i remember vividly they felt like a put the pen down at one job that i had to go excited about a brand new job this new opportunities new role and it felt like when i got that all i did was pick up that work i was doing the people i would i was allowed to sit next to their control in the people around me and i was just blown away by and i remember vividly i got this new job and i went down there one guy was called gra than you know and i stood sixteen years in corporate america i know exactly what you talk about you don't even realize it's elect a robot right here in the system is robotic and when you only thing i'm a know how to work rich i was you know i had to flip it in my mind to get through it and i don't know of other people do that but i think it's because we're wired differently we were entrepreneurs because all of the stuff that we go through all the meetings you know the meeting to money to not have to really worry and i can do it forever but i still quit and i don't know why i want to be an entrepreneur the reason i quit was because no matter how much they paid me they still you have to sit with these people this time and do these things how what is this craziness so i was lucky because early on i learned that money doesn't solve the problems i was in a band at the time i'm not a singer but i used to it's now we're is only weird to some people it's not weird to me i get it it's because some people aren't wired to be told what to do when to do it how to do it why they should be doing it right in that that's not something that drives another other people who believe that structure they call it structure and then there are others of us who are like if i want to be here at nine fifty i want to be here and i fit the i don't want to be sitting here at nine fifty it's simple as that so i i get it but that now it explains to me why your business is set up the way it is in line you give the way you give it all make sense to me now because most of this is one of the reasons that i admire how you run your business from what i can see you give so much information for free you give more information for free than i've seen people that charge a lot of money for less resources so it's almost like you've set yourself up as a resource to people that are coming behind you so let's talk about the p castle because and everybody again we're not going to talk about how to get started as pod cast is today that's not the show going to refer you to a tool in a resource that mark has created that is phenomenal and it walks you through step by step but what we are going to talk about is how you can use pod cast him as a strategic what i call door opener to your other products and services almost like a bridge in an anchor right mark but that you using it and in my opinion a relationship buil instant credibility instantly people want to be around you people know you people want to be a part of what you're doing people understand this thing and they understand that you're doing this thing to benefit other people so i want you to hold that thought right there we're going to take one we're going to come right back to that mark stay right there on the credibility piece everybody we're going to take one quick break and we will be right back with our special guest mark pass it will keep opportunities come and fly on this road and these opportunities just fly in and you have huge every which way you look and that i believe is what castings and do now whichever way you want to take that you know if you want to make and make a living i'm speaking from from professional bodies you know you've got so many different opportunities and all of it from time to just doing something that is that is kind of easy and kind of funny you know what one of the four might give you the opportunity i  i don't think there is one and if there is to your point i think people either over look at or underestimate it there's work that goes into it because you have to think about it you've got to set time aside you've got i guess now would show notes in all of those  you can you help me with this can you help me with that and even if i can't i know someone who can almost everything that comes at me if i don't know how to do it i know someone else who can help them with that and then it's back to your point of the networks that we create in the relationships we become these dot connectors and it all comes from get in front of that microphone and sharing in the really knows and you know being a connector so when devalued people assume that you know you've got to  sponsorships i mean let's be real there there are people who are really trying to figure out how to monetize all the time that we spend any thoughts ideas suggestions from your own experience all landing some type of maybe it's not a experience that's going to give their customers an extension of that you get a sponsor fi show and let's say that you get sponsored by someone y male chimp or whatever that might be are they going to look for people overlook especially coming from the corporate world which is where a lot of the sponsorship sort of come from must be realistic you going to go to some kind of company to look for a sponsorship deal when they want to meet you they're looking at you so now the city you become this personal brand that you're talking about but i am glad you brought that up because i think sometimes people think well i have a demographic that that company's looking for satellite and they don't think about all the other stuff that you just talked about they go straight to that or i know this person because i'd gotten to know him become a friend didn't use the relationship didn't try and leverage it and that's a lesson i learnt really early on in the space is that the people with the three hundred k e mail lists the get open the brush their we've got to be we've got to be valued and people this is a bit of a challenge i feel to make money to make money and make a living from using your voice i believe sometimes sold a bit of a bit of a bed to switch which you can have it all quickly publishing you know you do and i think too to your point if you're thinking about maybe not even sponsorship but just partnerships right joint ventures opportunities to do what we're doing now when i call ta well we both talk it's like not what is our expertise but what information can we both share to help the person that's getting ready to listen in if you can flip it in take it out sometimes people just kind of want to say well i'm an expert in x and i want to talk only about and they're not coming from the the audience perspective like what are people go into right now and is there something i know is something you know from our experience and we can see it for them as opposed to i'm an expert authority medio you're an expert  let's talk about that and i think that's a piece that i know i look for when i'm trying to partner with someone and they generally trying to just help someone else through information and we're kind of the conduit for the information and sharing it with people who are on the other side trying to figure out where where my doing next like can i talk to someone or listen to someone who may be able to help me get to that next level so i think that's important they were looking for the right people  you know just an expert in your thing you've got all these peripheral knowledge the audience wants to know how it all plays together so stop trying to sell your thing and just be the person in the hell you know that's all we need  that's all we need to do i think people are overcomplicated the time is wending down so i'm gonna refer people to cause we started this at the top of the show talking about people who are interested in getting started with this wasn't that so but if they  are piece that you create a car launching your first product first of all it's what i like about everything that you create it's so clean language because some of the stuff is very technical to me the more technical it is the more you have to work to make it understandable be have to we have to interpret it so that when people read it they're not like what i don't understand this stuff so can you talk a little bit about that because we're going to share that as a resource that i'm going to make sure that i give everybody the link to mark talk a little end of the broadcast i want you to know everything that work shares is substantive you know sometimes people put out freebies but there you know who will check with the wrong with that but i'm just saying you take things you really give the entire product and you also offer free coaching every friday so if people have questions you you ask julie ask us in advance you have any questions guys let me know and then we can jump on there with you live every friday and you literally go through and just answer everyone's questions you're such a resource and i want to say thank you but also thank you for in the midst of your travel right there in the airport just not blowing this officer you know what i can't figure this out i'll thank you and what you do is fantastic so my pleasure honestly awesome i'm looking forward to seeing you again when you come back in the states i'm not in season in san diego but if you come back through get through philly i'm a find a way to get down there and connect i'll be and yet you'll find all of the information all of the responses that you're looking for he has things kind of categorized by series you can listen to as pod cast listen to some of the interviews that he's done he's interviewed everybody chris trucker guy kawasaki you name it everybody in between he's interviewed them and it's really good information for any and additional information out there so feel free to visit our website at staging x x dot com we look forward to seeing you all again in the c suite safe travels mark