here welcomes a positive energy and lighting television for the evolving soul on this show our topic is camera confidence and business success my guest molly mahoney is a singer musical theater performer and business coach she teaches entrepreneurs how to build their audience and boost their profit using social media and facebook live she's going to tell us how to reach more people impact more lives and share our gifts and our goodness with the world stay where you are as positive energy starts right now hi hi mommy mommy gratings from new jersey i love  new jersey i lived in new york for eight years so here in california some i'm looking out my window it is rather gray actually it's been raining just a bit but but i definitely miss the east coast i love that out there and well you're with us virtually and i've been following you on facebook and it's so much fun to follow you because you look like you're having so much fun while you're doing all of this live streaming i feel like i know you already get that a lot i do from all of the people all the time with a bill say something like oh yeah i've heard you say that before and i'm like we've never spoken before but that i remember that they have actually been on the other side of a one on one conversation i just didn't see them very interesting right so we're going to die then to a little bit more of that about facebook live but just to get to know you can you tell us a little bit about your background especially your theatre and performing and sort of singing that you bring to all of this yeah so i mean i started like a lot of performers do when i was a little kid i played peter pan when i was eight years old and then continued to take you know be involved in children's theatre as i was growing up and ended up getting a bachelor's degree a b f a in theater and dance and then it took that to have an actual performing career so i worked in vegas i worked in on cruise ships i worked in new york for several years i did regional theater national tours with chitty chitty bang bang the flying car  that and i've never and i mean i love the show the whole entire time i got to meet the you know the person who wrote it i just had it was such a great experience and then my husband and i got engaged and i was like i don't think that we can raise a family and do all of this with our crazy lifestyle on the road so we moved back where i grew up in california and i started teaching and it magically turned into a full business coaching business where i help business owners to have a sense of stage presence in their life especially using facebook live and it's been i mean i launched my business three years ago and it's been such an awesome journey it's been really it's been exactly like you said it's and so much fun it's crazy awesome so what is your approach to to working with business owners and you know why do you love it so much you know yesterday i had a really full day working with clients and i think it's so fun because a lot of it is about making the things that are terrifying even to people that you might see and think they look super competent everybody gets freaked out so when i can help people push through that and then see awesome results in not only their confidence level and their lives in their financial stability because they're putting themselves out there are more authentically like i think it can be such a buzzword but i think it's so true to bring your real self to the world then it feels like this huge ripple effect where i'm able to allow them to be more confident and share that with others and then others are more confident and it's just spreading positivity throughout the world it's pretty awesome yeah just one person at a time so really i mean i mean one person that i have several private clients but i also have a group program so live you're able to reach literally thousands you know hundreds of thousands millions i mean how many people are on facebook billing eight billion trillion i should know that number but it's not even about just one person at a time it's like you know so many at one time it's awesome so did you love facebook live the first time you try to you know because you seem like you and facebook were meant facebook live were meant for each other were like a match made in heaven so tell me about that i just got so excited because just yesterday i thought through my little memories on facebook my very first facebook live i downloaded it and i'm going to post it again on my business page because it's  huge transformation but i have an android so i wasn't even able to use it on my phone at first i had to steal my husband's phone and i watched this right away i launched the six week series on curing the starving artists and drum and it was sloppy and you know i didn't have proper lighting but for me the ability to talk to people on a platform that i already loved where people are already hanging out on facebook like that it was i mean i knew that it was something that was going to be a perfect match for what i already naturally love so yeah it was pretty awesome yeah it was it was just a convergence of all these perfect things to do and the end for me now having done it so often and obviously being an expert repurpose the videos so even if people don't show up live where you can actually set like facebook ads the way that they are now you can send it to people that you met at an event i found this really cool way tech wise to send a video specifically only to the people i had connected with at the event it's it's literally i mean the possibilities are endless it's so crazy so i love all the under dressed and you can keep up with all the latest technology that's very impressive thank  you and actually that's something else that i love in addition to the performance stuff as i love helping people to have more fun in the tech side of it because i know it can be overwhelming and we spoke earlier that i'm not always the best of figuring out how to use skype but  very clear if you have any questions about me it's like live i got you covered and i make sure that i stay focused on one lane well if things go south in your business i think you have a job with facebook i mean they could really hire you as both a and a face for them there that would work ok so i think your but the message is that anybody can do facebook live and learn it and that it's really almost success well you i'm sure you and your audience know that that like no trust factor is so important for making a purchase and really if you have something valuable to offer in your business there is a very good chance that there is someone else who has a similar service or a similar product and so the only thing that actually makes you stand out above the crowd is you and in a good way or a bad way so i mean sometimes people are afraid of judgment that will happen on live video especially because there's no way to edit it and post it there's no go the back sees as my friend debbie page said once i mean what it is is what a days and so when people who love you and they they want more of your goodness it's amazing right and if they if they don't and they want to go somewhere else that is also actually a gift because you only want to be working with the people who actually you know you really connect with so it helps you to get closer to your ideal client if you're very specific about that and then the best thing that i think about it is there is one thing that's better than facebook live which is having a real conversation with someone in real life writing so only thing that i think the only thing because but i mean it would be impossible for us to be able to have as many one on one conversations as we'd like to have and so facebook live provides this opportunity for us to have literally a one on one conversation with someone and multiply it by thousands because usually when people are watching face video on facebook they're watching it mostly from their phone and mostly on their own right they're not watching it in a group so they feel like they're having that one on one conversation and the thing that some people don't realize is that if you watch a pre recorded video you can't comment in that in the real time right as the video is happening if you click comment the video stops and you comment on the video but in a live video as the viewer even if you're watching the replay it feels like you're having this conversation with that person as the next best thing to being there it is it really only is we are in the jetsons but it really does fast rack getting to know someone then and it works yeah that's why we're having this conversation right now exactly what we are living proof so i imagine it's really impacted your business not only help you find your niche and your and your passion and  your messaging but talk a little bit about how it has made your business explode oh i mean within just a few months it brought in fifty thousand dollars equity thousand extra dollars to my business which i still can't i mean especially when i go back and i look at that video that i was telling you about where i saw the very first messy live video that i did i can't even believe it's it's yeah it's unbelievable to me and the other thing is that it really helped me because i got so strategic about what message i was putting out  videos it helped me to be more specific it helped me to really fine tune my message and even though i've had experience speaking on stages and performing in shows for many many years i can say i was a kid this prepared me to speak about my business in a way that nothing else has ever prepared me to do so it's been interesting that as i'm helping others to do it it's actually made me a stronger representation of my business yeah  and it's the judgment and then the thing that is most surprising to me actually that i hear from most of my clients are women but i hear this from my my male clients as well and it shouldn't surprise me but it is the thing that i hear most is that they don't like the way that they look or they don't like the way that they sound on camera and the problem with facebook live is that you're literally holding your phone most of the time right here and you're seeing your own face right back in your face so it's the self judgment that is like perpetuating that right which when i stop and think about it it really breaks my heart that that's actually what's going on and when i get myself into a place like that like i'll watch a video be like oh that wrinkle there or whatever i have to remind myself moaning this is not about you it's about what you're providing for other people and i have a whole thing about kind of like a self love exercise that i have people do to boost confidence because a big part of it is learning to celebrate the things that make you you feel better about it you know if you if you don't of if you don't love what you see then find a way to get you know new lighting or train your backdrop or get some help to be able to make things change the angle up because there are little tweaks that we could make that yes put out a better image to our audience but also provide a better image for ourselves so that we're not so judging the outer stuff and the inner circle let's look a little bit more about how you see people to fill camera confidence because these smart phones that have been around for a while it's amazing that they were and then they're not going anywhere oh no and it's like our whole world revolves around then you know now that here and hammers and social media and the internet so how do you teach people to get used to that and to build camera that well the first step in the confidence piece is i have them do this exercise or they take everything in their business so think of all that you offer hold on to it think about how aw is and then throw it away literally so we're going to bring it back and then from there you have to make a list of twenty things that make you a uniquely awesome human being i call this list the casey of  awesome because it was i talk about all the time but the case you have awesome because everyone has something that makes them unique even if it's just that they make an amazing case idea and those little things that we can come back to people like that are so valuable and that's where we start to build real relationships which is awesome and then from there it's like moving into actually recognizing that this is a business tool so making sure that you have strategies in place so you have to know who your ideal client is your ideal audience the specific person that you're speaking to you have to be clear about your brand and what you're putting out there intentionally you have to have one specific business focus so that you're setting an objective and you're not just haphazardly doing this you plan out your content ahead of time and  and then you make sure you have a call to action you're not out there selling all the time because that can be annoying but you're providing major value you're solving problems and then you're getting your audience to make those little they call them micro commitments where they're getting on your list  they're opting in for a free gift or they're sharing your videos or their liking and hearting or commenting on your videos and and then we focus on the repurchasing so all the facebook ads and making sure they're getting into that i don't spend a lot on facebook ads but there's ways to be able to get it in the right places and to embed it on websites and there are so many cool little tools that are not very expensive that can help to really take your videos out to the world like i call it taking your show on the road it's amazing that in general it is free so yeah are taking advantage of it and you know what i am doing that's a huge thing because people do webinars they do all of this stuff but when i first launched my program i just didn't master classes that i called them on facebook live like i didn't use any web in our platform i just use facebook live and it was totally free so awesome you have you do need to remember that the content is technically facebook could disappear tomorrow so i like to download my videos and save them somewhere file after file and then having to organize all those files a video but at the other side you're right it could disappear yeah yeah i really want to hold us a scary or let's not think about that fear but let's let's just have a little bit of a security blanket for it is much more so you said you had a funny little story about using facebook life so an example of where things can go horribly wrong no i you wait for it because it is i honestly i don't know anyone else who has had a more embarrassing story so i live to serve so i'm experiencing these things for you if you don't mind sharing all right but i just want to warn you that this is going to be terrifying and i can guarantee you i've never heard this happening to anyone else ever i just know that i live to serve and i am the facebook light across test dummies so that you know ok avoid these things happening to you so i was teaching in my camera confidence course about how to change the thumbnail on your video which is a really tricky techie thing that you can do and it makes your videos much more engaging and i had bought these really fancy new selfie stick it was white with gold polka dots and i was all excited to use it but it wasn't very functional so i had to hold it a weird way in order to get it to work so balancing it on my shoulder with my phone attached to the selfie stick was really serious talking into my camera and the phone fell out of the cell the sick and landed right between my legs shooting up my know and all i could he was you know on face like it was we spoke about the fact what's so scary is that you see yourself so it was like everything that i was seeing was straight up my own skirt so i looked down and i was like well and i jumped back and i don't know if you know this about me but i have a very g rated brand so instantly i'm like terror i could not have a janet jackson moment like costume malfunctions i do not work so i look down jump back i screamed i pulled up the phone and i was like i one of my students rebecca was watching and i said rebecca you have to be very honest in the right now do i need to stop and fix like what you need to tell me how bad that was because i couldn't i mean i saw it was embedded in my mind forever but but she was like every you know all the laughs come across the screen laughing laughing laughing laughing as soon as it was over i stopped because i realize you can't go back on a live video unless it ends so i just knew that i was ever going to hit the finish button i quite to keep going for the rest of my life but as soon as it did and i went to my computer i went back to the place where the disaster had happened i screenshot it and i sent it to my mother and i was like mom is this going to destroy me but luckily i love dressing with like a fifty's nod so i had crinoline on underneath my skirt so all you saw was lots of ruffles and shadows it was totally fine but it proved to be this moment for my students where like if that can happen and molly can keep going put together a little plan and see what would be the best next step for them in facebook and facebook live and i have i have a video content planner which is really helpful if you'd like to offer that to people it's just a content plan dot com and it's just a spreadsheet that has all of the categories the things that you should get in place before you actually get your life video so where you should go live what you should talk about little notes that you can keep yourself setting a theme setting a strategic plan and then you can distill that out for yourself so those are two little things yeah keep in organize and being strategic about it yeah which because you don't want to yeah and i do mix it i have things that i do very strict like every monday every tuesday every friday and th have other things as you see like with my kids that will be in the backyard or you know i do things where we're really relaxed and having fun and i stay within my brand that i've set for myself but i like to let people into my actual strategically right now because i pulled back a little bit because i had put out so much content that i was like what am i committing myself to so right now i very strategically go live every monday with that motivation monday i do a tip tuesday once a month on wednesdays i do an interview series called the joyful journey and then i do a live video every some fridays a fearless friday video i pull back a little bit on that and then i often those are all in my business page and i often do videos putting my makeup on in the morning where i just like pop on and talk to babies are my favorite facebook friends yeah i think you make up tips going along with this well in the cool thing about that is i'm usually not always giving make up tips i will sometimes but usually it's about like whatever live video is happening on my business page and  you know you're not supposed to talk business on your personal page according to facebook's rules so i make it very conversation conversational i don't necessarily repurpose those ones it's just an opportunity to hang out with my facebook friend community yeah be in community and develop know know like and trust in that way so you know thank you so much because i really appreciate what you're putting out into the world and the inspiration that you're offering and in your busy ness i really do appreciate you and i don't know i don't think she created this idea but i loved it so much which is we don't want to make the butterflies go away you want the butterflies to fly in formation so know that if you have something that you really want to put out to the world you know that you can make a difference why is working crazy leaning it's working right now and who knows what's going to happen a few months from now the next thing might come up it might all change so there is no time to  wait to put this stuff into action because every day i mean social media is changing so quickly yeah and you know i was so fast yeah yeah i mean so that's a great tip thank you for your inspiration thank you we're wrapping up another enlightening show i hope we've convinced you to stop waiting and hesitating get yourself out into the spotlight where everyone can see your goodness hsaing thank you for watching join me next time