you always love to look for new brands to show you guys fashion related something fun something new something exciting and today we have something really great for you we do it's a little edgy it's a little new with a little fresh and way to see this and we brought the c e o of the company chainsaw brands here today to tell you all about this great brands so michel  a shark nato two and celebrity apprentice and i and ziering was talking with me about ways in which we could generate some goodwill and potentially you know create something  special that we could you know monetize and bring to market and were sitting in my backyard it was a hot summer day i actually actually made may june day and we basically went back and forth for a couple of you know i and so you know what about you know a chainsaw has a potential logo as a potential marketing vehicle and i said you know it's got to be brand boy it's got to be identifiable it's got to be relatable to what you're doing and then i thought to myself a chain that everybody understood what was behind the brand and what we were trying to do if we were ever going to do something so after that backyard conversation i never thought i'd hear from him again and for our viewers i en this point right yeah it's been crazy i think it's reinvigorated him and definitely propelled his name out there and a whole different manner and so a whole new generation of viewers which is exactly unusual in this day and age to be able to  segments of the population and you know that eighteen to thirty five group is you know located within that sharknado audience and then he still has that big following from the days at beverly hills n steve right that is what is so great about this brand i mean paul and i have been really you know looking through everything and i think that the in jeopardy here is that you're appealing to all ages wear from day to night different occasions we actually have a model today to show us how on the lady side the latest collection how you can wear this from day to night running around the kids and going to a meeting whatever classic american style and classic american fashion and it's made me for the beach it's made for casual all the you know just going out and having fun it's just it's it's very very subtle and it just feels great because it's cotton it's breathable and it's comfortable exactly so it was we look at this and we would say that you can wear this to the teacher of the pool maybe over a little bikini throwing a little cute red white and blue tank which chainsaw the edgy and cool and then they're always in front of the camera they're always running and doing it and they want to feel comfortable and they want to you know look great in their own clothing and to last the whole day is pretty unusual without rankling without you know having issues is i'm sure yeah we were in the way so you know knowing that you know we really wanted to create a comfort where for men and for women that you know you could wear out you know to the to the gym or to you know nice workout or later on you know to launch and that was really the thought behind creating the men's lives start with a concert where aside and they grow into the dress west side so i we really we really think we had the market the you know the responses have been a totally overwhelming to us has been hysterical you know ever since i and called me up the day that he figured out the logo and the branding and it did a disney premier i mean it was a very cute and realizing that chainsaws are used to cut down trees and other things and i never thought i'd hear from them and then p s about a month later i get a call from a disney premier mitch god and i said well what do you have a set of got the logo got that have to say and it was really funny my design team of my real estate business basically came back to me and said i think we have something here can we basically move from the real estate business into the fashion business now yeah change a row little bit different so you know recognizing that we have something in their hands we decided to you know play with it and you know start to really develop it into something more serious and in the fall of two thousand and fourteen we put a web site together and we put merchandise up and we sold out twice wow and so we were like you know cracking up at the thought that chainsaw branded materials and mind you he was in a disney really it's been a it's been a blessing number one you know the kids i can't even tell you you know keeping hats around or keeping it materials around it's just been crazy but you were saying also i think you were appealing to the college kids you were saying even this week  basically going to target that eighteen to thirty five year old athletic running doing kind of person and for that marketplace we've created a lot of t shirts a lot of you know shorts that you'll see different casual  go out with it you don't have to worry about losing some things it stays in the pocket and it's also comfortable and fashionable yeah and then you know we decided you know after we've created that  the past few months we decided that you know we want to take this out and how are we going to develop it you know throughout the country and you know recognizing that i am in the beach season and summertime and i am living in california with his beautiful wife erin and his two young children that we really wanted to bring this right to the shorelines and so we started again contact with some of the biggest beef for the occasions in the northeast to start and they were very amenable to hosting us and doing kind of a fashion slash merchandising event with them at their locations and we're doing rhode island we're doing the hamptons we're doing fire island we're doing  brand and you know the funny thing is is that you might see something you know that you might recognize in one of the movies he'll be doing and so i find that yeah yeah it was it was pretty everything together and i love the whole thing with the man's love men's line in the ladies line i mean this is for everybody which is so nice we can all enjoy this and i think we have another look i'm i know well she's  to be comfortable right so we love this new pair this adorable chainsaw t shirt with a little blazer some skinny jeans a cute little toes bad k d shoes and she looks so stylish and right on gray it's yes that's it and i got a white water kind of globes figure to it and you know the words that are in there are pretty meaningful to i and to myself and kind of talks about  you know some of the work that we're doing and it basically says just reading it out to the american classic fashion strength and determination love it and just you know you should feel that way when you're wearing clothing that night and on about yes because it's subtle there  little logo underneath the blazer she doesn't have to show it she doesn't want to but in your mind you can know you have this edgy kind of motivational kind of motivational exactly yeah theme going on and then you can take off the blazer and show it off and that's what i love about it just g a little she looks great to have a lot of this in the long sleeve t is as well as in sweatshirts just for a casual day out when you just want to get in the car and drive and you don't want to have to you know drag jackets and get all formally dressed up we have zipper ups that are going to coming out garage thing and then you know it turned into a massive company and you know i love stories like that and you know people love stories like that and i think that's what's happening here i think once people get attracted to the  clothing then they understand you know the people that are really behind the brand right and what we're trying to accomplish so we have a couple of different initiatives that we've installed that we feel are really critical to the success of a business in this day and age it has a really big heart and so to why and giving back to others is just part of our d n a and i think that a lot of clothing brands you know talk about things and wanting to do things and do things but you know we like to wear our hearts on our sleeves and we like to promote people that are trying to do good for others through our clothing lines where we can potentially brand something in their particular field or their particular business and help them grow and help them help others and we feel like we're giving back in that way well i mean i love to hear that very color working with a race car driver right now that is one of the tops in is his circuit right now and so tremendously well and josh is on our web site all over the place you know we think he's going to be a leader one day and you know he spends his spare time visiting kids in children's hospitals how could you not want to you know porn or align yourself with someone like that and so you know toss that's the importance of it and you know we always talk about i think one of the main things we talk about is feeling good in your clothing if you feel good you look good that or yeah fine the brand yeah and i think that's important it's critical in this day and age because there's so much out there and how do you really separate yourself from from others and you know one of the ways that we did it originally as you know we came up with the idea of the signature tag and on our website we have these products called signature tags and a portion of which goes to charity so i and sat down there lay hands signed signature tags that are like a clothing tag attached to the piece of merchandise that turns a piece of clothing into a collectible and that is that is a really good idea so it's something unique and different and i don't know too many companies that are doing that kind of work today that is really good i like one of the things that we're looking at doing in the future is having a limb in addition sal's had various retail locations for various you know projects that we're going to be on and we've spoken to quite a few athletes and entertainers and color to it that night color you know you can wear it at night underneath a blouse or you can wear it you know just as itself you know and feel really comfortable and casual as well at the same time as a great fit this is really made for a woman that has like yeah that's the bottom but also comfortable and i think you know the world we live in now women are running around in their workout clothes kind of no matter what they're doing for what you want to look good every other year is what we're going to do and redesign it and you know give part of the profits to the charities so that they can you know do good work that they do and again i think that's the most important thing is that you know that there's always something that follows into  i don't know for sure what our code and you know can't say because we don't know we don't i'm not sure yet but i'm all fall and you know the great thing about having a celebrity as your partner is that allows you to do things that the average person really can so the publicity we've been able to generate everything from being on the today show like he wore the issue take the shirt on the today show that was in the air and we just wanted to test it out to see what everybody thought of it and everybody was asking us when can i get it or can i get it from even better when we just had a test you know products out and sample products and it was just fantastic you know the responses that we've gotten from it all and the fun thing of it all is when you bring it home and the kids that's how you know something is going to be  also it's like i have three little ones and you know i should say the little ones but i have three kids ok and my littlest one is sixteen and i know that if he's going to pick it up then i'm on to something i know if he pushes it aside it's not going to be as good as i thought it was in you know it's funny when you have something that you can put on a table and everyone wants in the whole family very fine a very unusual oh yes that's what i've been thinking about this collection which really is like the hit of it all it's for everybody yeah yeah it really is and you know my daughter puts on the men stuff and doesn't think twice about it and my little one will take a baseball cap he sent me a picture today from his camp that he's playing golf and one of our caps i mean you know without even thinking about it it's just become part of their life and something that they do on a regular basis my son constantly asked me for new shirts and what's next and everything else and he's my wanted to boston university and cameron i love you and i'm so happy that chainsaw and driven let's call it and that's one of our models that we're going to use on the racing side in the years ahead chainsaw driven so we do have verticals that we went into the sport you know where you know side of the business with which is hysterical you know and having this so we really have some great you know runway to run on and i think i and you know in the work that he's doing is only going to become more valuable over the next few years he's got so much moving in the right directions for of different ideas and color than he would try things and i think that's sort of what you don't know what you have going on here a little bit of everything different colors different styles yes so that's important in fashion all the time absolutely it's you know and you can't wear something fifty thousand times without being noticed so what we try to do is we try to create the same thing that's kind of cookie cutter but in different flavors so that you can enjoy it whether it's you know in one color or another and it works and we're finding that a lot of people are attracted to it and starting to buy and story and you know share it with their friends and their relatives and it's fantastic we have a web site oh yeah i was with i can actually now that they've heard men and women and we plan on having kids lines and maybe even a baby chainsaw in the years