hello and welcome to another episode of food penner i am really thrilled with the guests that i have today because really up to this time i have focused more on food companies but today's my first guest with a bit of a twist w your journey and it's an amazing story both for prefer professional and prefer still stamp point to share with our viewers today so welcome to the show and so glad to have you with us thank you sir thank you so much thanks for the great things that you've done in your journey but what i want to be able to do today is for our listening audience to be able to get a taste of what you've gone through so why don't you tell us briefly you know you you came here to the united states from the sudan studied became a scientist all these great things maybe this give a quick wrap up for our audience of you know your journey a little bit prior to starting spring jing because it's fascinating yes i came to  loans and people houses to make my living and eventually i got accepted by howard university department of chemistry for a ph d program in organic chemistry and i completed a successful in one thousand nine hundred ninety not mistaken oh yeah absolutely i could get bottom out of company i started the fabric care department ok which is detergents ok and cleaners and then after i think three or four years i moved however you also had and still have a very totally different business that has helped fuel everything that you're doing so you came to the united states you worked for corporate america very large corporate america and yet you always also  some consumers came to me looking for different products ok i'll give you examples my wife had to the ag disease which require said i only use kosher products and i come back to the company i spoke to one of the c e o s about what why can't we provide products for people who have different lifestyle s whether religion or health or you know and we've i found out that was not the way the company usually goes so when i decided to do my own product i was started my own laboratories to to to to fulfill my american dream it's very impressive as you know i've spent time in your facilities there and you have an f d a and good manufacturing processes practices facility right into scan away that is capable of doing all of your products as well as private label and beyond and it's really amazing what you've been able to build up i think what's really interesting for our audience to know is just some of the unique characteristics that you just touched upon too because you saw that there was an unmet need in the marketplace that there were folks who did not find how loud or kosher toothpaste or gluten free but you've actually created a toothpaste that even goes beyond that maybe want to talk about it and what we have here behind us audience are some examples of the various toothpaste  developed under this fringing label these are some of what we call the original the earlier rendition of of the brand and one of the very unique aspects across the board they all contain black seed oil and i him to lab  and then in keeping with what's happening with the market and we talk about this a lot episodes that there's a trend towards natural very much a trend towards natural for adults as well as children and so a new version of many things came out this year in new packaging so love for you to go on to this but just look you know at this beautiful packaging you know you have a whole line for children's which is another market that really needs to be tapped into so why don't you go on about some of the amazing attributes that worse that are really unique and so important to the brand i mean we could see so many of them listed there on the side yeah yes when i started my labs in new brunswick  a small three hundred fifty square feet room i developed a technology has to be unique in addition to the five consumer lifestyles i wanted to make it unique and different and also during my time with closely following the aggressive competition between pierced by the we and between companies so i was working on fit people or lifestyles yes it might be expensive but i want to make sure that everybody gets a great product good products safe and fit their lifestyle correct actually i don't think your products are expensive i think they're very well priced and they deliver a huge range of attributes so i think particularly for the consumer that's very conscientious about their health for themselves and for their families it's a very easy choice and decision not to look you're absolutely right we're not we're not far actually we were considered price wise based on the market research we did we in the middle we're not expensive at all and also you have to it has some metallic tista it so is not pleasant what i discovered was that the essence or the core of my patents the combination of a small amount of zinc work together and eliminate that and plays in taste and actually most of the feedback we get from the consumer that our toothpaste has a very pleasant and good piece actually it's not overpowering what i find with some of the more commercial brands of toothpaste colgate included is that it's really like an overpowering artificial type of taste in one's mouth and dries it out and i think another keep benefit that i have found now is that it's only using sprenger myself now and my family is that it also just aged my mouth doesn't get dry that's another key thing which has a lot of major impact people don't realize how dangerous  bad it is to have a dry mouth yes actually that's we did a pilot study for about ten to eleven people and we found that and we actually in addition to the because we know what's that in the lab so we we surveyed people with dry mouth and nine out of ten they said that helped them significantly not only have the dry mouth have them sleep better so that's one and the reason absolutely yes so this is some that we've covered now some of the amazing you know characteristics that you have you know being vegan kosher gluten free and actually cruelty free so have all these wonderful attributes and now you know you've been doing a lot to get it out on the market so maybe you could talk to a few minutes into that and i also want to make sure we mention this because this is hell i know you were in to help me us and now he's show up with  to you know today there's a lot of people who don't believe in using fluoride so there's a lot of controversy about it flora toothpaste or not flora toothpaste so i think what you've done which is smart from a marketing perspective is you offer both yes so you know if a customer wants the fluoride in their toothpaste they may have it and if they want to have you know floor it free they can have that as well so yes actually because my mission to provide  from toothpaste is not that harmful to all people however it's still our mission is to provide so we develop in natural alternatives with faced with full rights free for people friends children use them and then they just i want to say that you know really what they do they use it against them to actually brush their teeth which is what you want and i mean further to that you've got you know the little sample sizes which are so cute when you're traveling a larger size for sample i mean for travel size as well as the five ounce and larger original size so what's the what's the story behind this now that this is the latest yes so part of if you work in order to care products or care or dentistry you find out what you find now with that people do not all people brush the proper we're supposed to much from top to bottom from bottom  we develop it toothpaste that very gentle and very powerful in cleaning because the cleaning here is not by mechanic an action the cleaning here by the action of black during the good friday good friday ok this this but in with friday ok so not too long ago at all not too long ago yes so in our remaining time any places that i mean honestly right now you're starting to do a lot of roll out so yes in various places and parts of the country you're online you're starting to get more traction in some major supermarket chains yes and eventually larger pharmacy chains so in our you know our remaining couple of minutes any other wonderful tip it such as like to share about sprint gene including how we can find you in your website in your handles and everything like that yeah absolutely i mean coming as an r and d person and you think so pretty soon sprint you know be all over the globe yes minister of it so actually remaining time i mean as you said you've got your website which is w w w dot springsteen dot com and i know you have a very active facebook page and you do a lot of postings and you're very with instagram and things like that so people really should reach out and friend sprinting yes and i really am glad that you are able to join us today on the show and share a little bit about your amazing journey and really audience it was just a little snippet a snippet of all that dr saeed abraham has accomplished and a lot more is definitely on the table to come so i welcome our audience to keep it in mind go out there and start using sprint jane and sparkle up there smile and heap their mouths shiny and bright and healthy so everyone thank you so much for watching another episode of