hi everyone and welcome back to sole scaife living where we talked about beauty in the home function in the twenty first century and of course connect you to all local resources and today who we have terrio designer man marketing manager for show when william and just enjoy to our local ace windsor share when william paint store it's a brand new store right just and that's correct when did you you were opened up only about six months ago ok it was quite the wade but we're here we're very happy to be part of the community well i'm from east windsor and i love talking to local people so thank you for being a nice windsor and we love having having you with us here today like worth so it's going to be a lot of fun and we're going to really just talk about how does color serve us and how important the form of color is to the function right so tell me a little bit about sure when william what actually also have over twenty five hundred coatings reps and all of our are stores company own so not only do we manufacture the goods but we are the ones that stand behind the goods in the stores and we all are educated on the same platform so it just gives her really consistent way to conduct business in the pay industry great and what tell us a little bit about the first you said you had a very first yes so this is a really fun slide so believe it or not sure i'm williams was the first company to offer pre mixed paint really right yeah we're actually the first to introduce latex paint after the evolution of lead based paint ok and are are color currently are zero b o c colorants they're certified by a third party ul green guard so we're the first to offer zero v o c colorants and then there's some really neat coatings in the industry right now we're also the first to create those will actually improve indoor air quality as well as a paint coating that will kill bacteria pretty neat technology pretty cool stuff coming down the road here so we're going to talk a little bit later and part two with justin more about the different types of paints and and what kind of issues we can have if we make some mistakes paint mistakes but for right now i want to talk about soul scape living has a talk on my five design principles that i use when i work with my clients and my principal number four is color the silent language and i have to tell you that when i go out to speak about color it seems like everyone wants to continue the conversation because there's so much to different energy in the colors but yet it's still me but i want to today to talk about three different aspects of color which is color theory the psychology of color and of course the fashion of color and we all love fashion so we'll talk about that and the first ad to six i want to share with you in color theory is that one one in seven men are colorblind sorry just sorry just absolutely do so what's really interesting about this a to stick is that color blindness will really only impact the y chromosome which is why men are more likely to have color blindness you know in the fact that they have that's genetically proven genetically proven yeah yeah you bet they lack in the gene pool so yeah women are better at looking at color right this is why i say most women dress their men because they could wind up putting an outfit on and they're know so we do have a better eye for color and that's a good thing but let's talk about color theory and you know please take us to this slide and and tell us what you can about hue and intensity and value sure sure so these are some common terms in color theory and first and foremost hugh right is just another name for the actual color and the next part here is intensity or saturation so i will walk you through in a second what that looks like in the pink world but this is an area where most consumers will will choose a color that is too saturated or too intense too bright and i'll show you visually what that means and then the second part of the third part here rather is the value so that is how light or how dark a color is so if you look at the color wheel here and you see how it transitions from red through the spectrum to violet and you click to our next slide you conceive visually how it paint store or demonstrate this to the consumer or the person picking colors so if you look at this display you'll see how it transitions in that similar manner so some of like a full circle if you pull the purples back over to the red again and instead it's in the display for exactly and when you're talking about saturation as you move from the very top of the display down to the bottom that is when you start to move down in saturation ok and then continuing that notion if you look at the individual strips of color that is where you can see a value creation meaning how light or how dark the paint color is right right so if you continue this into the next light on our fandom consider the fan dock to act in the same manner right so the cool thing about the fan dock here is that we've added these really neat indicator strips and the indicator strip will show you the family of hughes that that exist within this section so you'll see you'll have your pings to your reds your red oranges to your yellow oranges and it continues throughout the full spectrum of color continuing with our yellows and our greens and i'll stop here on this this watch here and this is a really good example of value  right so how light or how dark a color can be and i would also like to point out saturation so if i were to stay within this green family and i would just leaf over i can show you quickly what saturation would look like so here you have a very saturated green strip and then you have a little bit more of a muted green trip furthermore if you wanted to continue that  mute or lack of saturation you would be doing something like this and there's harmony right there because the saturations match i believe that that's probably one of the biggest mistakes that most people make would you agree i would when they tr combine colors is that they don't match the saturation is that so saturation is one of the most calm in conversations we have and i would say just in to when when you have people come back into the store that maybe  didn't realize the way the color was going to look in the home that's correct yeah typically we're having a conversation of it's just too bright yes yes and that's a big mistake because i think the the youth today likes bright colors but it's really hard to use those bright colors in a home and so they go and they put them in their home and their likes and then of course all the furniture is not as bright they have a lot of you know black darker tones and them and then they don't know what's happening there is no harmony in this space because of the saturation or the too much saturation of color is that correct that is absolutely correct and a lot of times it's the way that wave length is coming back to your eye and your eye almost feels a little unsettled because of how vivid or bright that color is yes so that's why in an interior typically and i will say yellows and reds there are the biggest offenders yeah typically will see yellows come back and when you take it into a home you have incandescent lighting which will further make the color look even brighter more yellow in the right right so you want to talk about lighting with us and color and how lighting changes the color because i also think the another common mistake is that people will go to someone's home and they say oh what color is that and they say oh this is sure when william x y z and then they go home and they put it on their walls and it doesn't work and doesn't work for them what has changed so lighting is in essence what makes color look like color right right without light you cannot see color and color is too is that there are temperatures to lamps in your home correct and those are actually measured on the kelvin scale zero to ten thousand the most commonly chose to use a lamp is actually a thirty five hundred kelvin ok that is a very warm yellow incandescent light however you can go all the way up to forty five hundred five thousand six thousand that is where you're going to have that bluish daylight looking light in that you see that that's more you would see those more blue casting lamps in a commercial setting right but people are bringing them into their homes now it to pay and it depends and on but rather as a mistake because they don't know that that's what they're doing because now a lot of these ellie deeble have more of a cool look to them and they're thinking they're saving energy and i don't want to go into lighting as much because we want to stick into color but it does really it really does affect the colors so you know just like some of us may go into a makeup store and the minute they put that make up on my face my lighting my color is going to change the make up look good on you it may not look good on me it's the same thing with color in the home it may look good in someone's home but it's not going to look good in my home because of what i have around did you know they say color is only a color in tall it's combined with another color sure you know so it does really reflect color theory is very complicated do we agree and it does really take an expert which is why they should come in and speak to experts about color and lighting and saturation before they just go out and say oh that looks great in a magazine it's going to look great in my home there's a lot of theory behind it to really make it work hire a designer so so the next phase besides color theory i love to talk about is the psychology of color and when i talk about the psychology of color i mean member you know if you go back to the seventy's in the eighty's when everyone had yellow in their kitchen we know yellow to being a sunshine we know yellow well let's talk about red first since since that's where my new my first light is red is very passionate strength but it can be agitating it can feel like anger it could also stimulate an appetite which i believe  italian restaurants have read in the restaurants right because it's supposed to help the food tastes better but of course there are big i mean we know that it raises blood pressure so just to give you a visual on reds and to give you a red room there's a certain feel when you walk into this room will go very quickly through colors and emotion and the psychology of color aren't you know i have orange today and orange to me is a happy color it just really it's a social color it's also provides a lot of energy and so our engines used a lot in fast foods because it's supposed to evoke happiness even though fast food is not take in a home so i mean i love this because orange is great for the youth it's a great combination with your hot pinks and of course it can have a very modern feel to it green is also  i think a very universal color in the sense that it's very it's bringing the outdoors in i used to say that we were either green or blues is one of our favorites and it's always that cut those common colors  it does help with focus and concentration so i do believe it's a great color for an office for instance it does provoke jealousy envy and it does remind us of money so it does have a part positive connotation when we think of money and the outdoors and green so again here we have some feelings of green and here we can see the saturation between this color green and this color green a perfect example of they're both greens but a totally different emotion evoked yellow yellow is one of my favorite colors but people always tell me use any color excess yellow light and why well because they use they use it to brightly so of course you know yellow can be extremely bright so we have to be very careful with the intensity of the color yellow but again it could be a very cheerful color it could have a much more modern  look but it can be a very bright and aggressive and offensive color to some people you know when i had my children we didn't know if it was female or male so we used to do all the baby's room was yellow then realized that it's absolutely the worst color for a baby because it at its very aggravating is very agitating so it's not a good color for children blue as i want to go back to was my blue side blue again what is blue for vogue is a sense of peace it's a sense of calming the ocean the sky we love blue most people are so excited about blue and again here is a slide where just the blue that side is many payment factures will have a historical collection so what's really great in kenya knowing where those exist typically they're included in a fan dock and here i would show you the  you know because we can talk about the history of color and we can go off into another tantrum because i love to study the history i mean when we think about the seventy's when we were all in the burnt orange and the earth tone what was going on and then in the ninety's and in the eighty's we know i always say the king wears purple the king does not wear red so if you want to feel very royal go for the purples it's also very calming very spiritual it has a fabulous you can't go wrong with with purple again if you look at the intensity and the color it could be a purple blue it could be a red purple so be careful do you have no notes or ok so here here you have what i call a blue purple and here you have what's more of a pick purple so again it's just understanding the color purple neutrals can be boring and i'm finding and now that a lot of people today here some neutrals it's very important to bring in texture if you bring in the neutrals and so this is a good example of texture and making sure because neutrals can get really you know here you have a room but if you look at this room much of it is the texture on the pillows the texture on the coffee table the texture on the drapes if you keep everything to neutral it gets to coming so we need a little bit of excitement a bit of yeah a little bit of pop this is a great room or i love again there's so much texture even though it's all monochromatic so really play up your textures and again even if you're using a neutral color talk about the accents and the texture grays we all know is the new black that's right is that right just and how many people come into the store and ask for a gray probably over eighty percent of the homeowners coming in looking for colors are looking for some shade of gray it is it's blowing my mind it is it is and it's funny because when i work with a client today i always ask them you know what's your favorite color what color do you want to use and it's the first thing that comes out of the mouth is i want gray and i'm like what happened to our colors so we are becoming very very minimalist yes and and just really what did we do with those greys can can you either one of you give us because i'm finding that it tends to look very concrete it tends to look very urban so the one easy way to really understand the way that color is going to look or render in a space is to take the gray hue and come down to the bottom one of my favorite colors but if you pull down to the bottom of your your strip here you're in well you're in a you're in a brown hue so this is a warmer a warmer of the family gray the one nice thing that i love to do is pull in a very saturated color as an accent now it doesn't necessarily have to be an accent on the wall it could be in your accessories it could be a window treatments is just be a problem in the pillows yes so  we do need to warm up the grays because i have gone into many homes where i you it doesn't feel inviting so how do we warm up these grays excellent ideas i tend to tell people let's go more top rather than gray because the top is a great color but there is a lot of warmth in it and then of course this is just telling you that you really need to understand your space and what kind of light is coming in the windows right so if you have a love that dark color you are showing us but if it's in the you know the most darkest part of the house it's going to look even darker but if i take that color and i put it in a bright room it's going to have a much different feel to it so really understand where the sun is coming in and what's happening what part of the house is cool and what part the house is warm so the other part we have we talked about color theory we talked about  the psychology of color because the psychology of color can be very controversial because what color beings to me and what color means to you could be totally different absolutely need to understand that there is an emotion behind it but the other thing is the fashion of color and color definitely has fashion so here you could see and twenty sixteen was when the gray started coming in and when the gray started coming in you could see the pop of yellow in the autumn and in the accessories and in some of the pillows i do remember was it twenty thirteen or something we were using a lot of our inch but again with a lot of the grays and the warm tones and of course in twenty seventeen  started getting would use a more intense color is continuously becoming more bold more saturated and intense and even when you look at our color of the year two thousand and eighteen it's a dark and inky blue that is just actually i have an example ok great here ok so this is an example this is oceanside which is our color of the year and the it's very fresh and modern but it has a richness and deepness to it that is so beautiful oh you bet and because it's a blue so you were talking about the psychology of color and it's all about the wavelength right so the actual wavelength that comes toward you and cooler colors have a shorter wavelength and warmer colors have a bright a longer wavelength which is why red oranges and yellows can actually kind of cause that that feeling of stress stress and a g or agitation in the pool or colors were actually received to promote the calmness the  serenity so with this being a blue hue for this year it really has that impact in a space to create that feeling of peace calmness serenity and the feedback on this has been has been fantastic so i'm going to ask you a quick between is it a blue green i mean teal is teal it's both blue and green you know yes and that's where i would go back to that that function and again really looking at what is the underlying hue here and that's where you can tell is it picking up more blue or is it picking up more green there's a really fancy word we use in the industry which is when light or other elements will impact the way a color looks right and you get to help me out here so i'm actually drawing like it'll come to me later in the conversation at all and part two but there is a way that the viewer the angle which you're looking at the color lading in the space what's paired off next to it will truly impact whether it looks more blue or more green yeah right yeah you bet it really is the interaction of color joseph albert great book interaction of color if anyone wants to go out there and buy a book and really study color that's the book to get but we're going to continue this conversation on color because there is so much to talk about in part two but one of my one of the things i like to ask my guess because i you know i love my home there are so many things in my home that really make me happy so what i'm going to ask you i'm going to stop with justin sure what in your home makes you happy i have four simple bamboo plants i'll stand out i live in an apartment right now and they have an off white on the walls and i don't think i'm allowed to repaint and even if i could i think my stay is going to be temporary there so i want to leave those alone so the before green bamboo plants kind of stand out against pretty much a neutral kind of bland waltz do you have a green thumb they speak to you when i speak to them they don't really talk yes so it's actually the architecture of the home so i live in a cape cod home and the up stairs is where the bedrooms are and the angles of the eaves and the dormers just create a really neat  environment when the sun goes up and down so again talking about light lighting lading to me is so crucial it is it is everything so in the morning when i wake up great sunlight and when i go to bed i just get a really nice and a cast into the space of the master bedroom so again it's the feel of the space and the architectural details well we're done for show number one but stick with us because we're going to do show number two and we're going to continue this conversation on paint and share when william and much to talk about the thank you and come