show is a boat branding and it's not about just branding from a business standpoint we're going to be talking about personal branding and i think this is appropriate especially the time of year that we're celebrating we're entering a new year and we are all trying to renew yourself in some shape or form and this with this topic and this discussion would actually help many of us across the board to be better able to position ourselves for coming year and to really accomplish some of the goals that we want to accomplish i read a quote once which kind of talk to me spy theodore roosevelt he said the most important single ingredient in the formula of success is knowing how to get along with people and i consciously believe that relationship is the key to everything relationship is powerful and today or guess is somebody who knows a lot about relationships a whole fault because it's about the art of being well connected through belief and self promotion and self promotion is something that many of us especially women have a difficult time doing so would be talking more about that she has been established herself as as the go to person to celebrate a celebrity interviewers on air personalities and connectors she is well connected and you'll see that this show so faith before we actually go  these things are so if you could share with us what do you mean when you say relationship capital what is that relationship apatow is what you use instead of money let's let's say let's use relationships or connections as a form of currency so for instance you are looking to get into a company well you know a lot of times it's not who you know it's who knows you it's that relationship you've established with the people that you need to connect with to get you where you want to go many times it doesn't matter how much money you have it's you know to gain access to to people places or things you need relationships to do that and a lot of times that many people don't have the money to to you know a lot of these things so relationships can really do it wherever you want to go i find it interesting and i'm talking soft skills and the soft skills are the relationship building skills so can you tell us why as a as a you know a young woman and i know your mother yourself and just looking at you know the growth of that young lady why is it so important for them to have these these song skills of these relationship building techniques on this relationship capital as we call it as they're progressing throughout their careers like why is it so important well especially now it is a freelancer economy you know you go to when there's thousands of people to choose from you want the best you know you want to be referred to someone and you want that someone to be you do you want them to refer to you because they know who you are they know the type of work you do and they can mediocre you want to be known you want to be known as the expert you want to be known as the most credible person for that job so it really doesn't matter if you're a college graduate or if you've never gone to college if you've never gone to high school it doesn't matter just as long as you're known when you have that reputation if you have that brand that consistent brand of being the best at whatever it is you do people can prefer you more easily when they know who you are and what you do so this is how it ties into personal brand so the personal brand is finished i finish that sentence and there are so great brand is what people say about you when you're not in the room and i like that but a lot of times people don't realize that they have a personal brain and that they may not have intended to have so for instance if you're working in an office and you're known as the person who is the curmudgeon who is the cranky person that  know how you want to be perceived and it's not going to happen overnight but let's say you want to go from that person who has the bad attitude to a person who's known as being co operative and imaginative and creative and it's team player well you just have to intentionally start doing those things and it's a it's a matter of action you can't just say you are person a team player you have to actually beat a team player and you can't necessarily say for yourself others have to say say that about you so that's your personal brand what they're saying about you and you have to do it intentionally as i said so let's say you want to be known as  of a celebrity interview take me for example well i didn't have prior experience before i did it i had to do it and i had to do it consistently over and over and over again and i had to have social proof so i had to show people what i was doing and it kind of tell the story for others let it let other people see what i'm doing so they all know that oh yes she does all celebrity interviews oh yeah she does those selfies i'm known as a soap equatin people think i know everybody and that way i get referred to for a lot of jobs and a lot of fun things and for instance i was referred to a big difficult box as personal assistant for wednesday and that was amazing but had they not known what i was they could never referred me ok that's awesome and i'm glad you brought that up because there's one thing about your in your bio that i didn't mention that you have to mention in so many publications t wall street journal the washington post ebony magazine and i see where your personal brand can actually help you to get your foot into the stores because stevie's the front publications are not easy publications to be really  to get into so personal branding is critical as well as utilizing your relationship capital i'm sure to be able to do that right it is it's important you know there are ways to get in those magazines for instance herro help a reporter out i love that i have no comment but before you get on those magazines they're going to look you up they're going to you they're going to check your linked in your face they want to make sure you are saying you are and you know another port part of controlling your brand of being intentional about your brand is knowing what you put on and what's being said about you on the internet you know your linked in page your facebook page are you doing those things that you say you're going to do that you do and if you if you're a gardener an addict gardener in your master gardener are those things posted in your linked in page you mention that you mention that the associations gardening associations everything connected to what you do you have to post that especially in your linked in page and base but to but those things people look at your social media before they contact you so you want to make sure you're consistent with that for your personal brand and that's all very important as i remember my son was going for a job interview and he went on to check out the  in page of the person was going to interview him but you know they can tell you who has already checked who looks at your page and she saw that she had already checked him out you know all right and i actually fashioning a recruiting directors so i'm constantly looking at your personal profile and your personal brand as we call it and to see if it really represents you so when you come into that interview i've already profiled and i see a link and i want i wanted to actually give a compliment because that's how we got connected i was very impressed by her professionalism and her response and the friendliness when it's just so simple so except at the front requests and she said oh it's so it's a pleasure you know to to be a quote you know to be connected to you and i said i really liked  response and that's how we're here today in the interview you know so it just shows you the power of just some simple engagement that's where you can get you and i i was very impressed by that it words yeah you know  also strange yesterday i was saying to my daughter i was saying there's there is some people in my life that i know that they're looking for employment and i come across people i know about job opportunities but there are some people i just will not refer i just cannot put myself in that position to be able to refer to certain individuals so you're right to support their personal brand is that positive or negative stand your brand are absolutely you know so this is powerful stage with with gallons and you know they're telling their story to go there and hear their chorus stories you know they sleep in the car before they got rich or they had you know they had to sell their t v and all this stuff and they had to sell soap in order to get to where they were going to be and you know i really want to be a speaker on stage and and i want to travel the world like these people are doing but i don't want to sell soap to do it so i had to figure out well you know what can i do like i have a story you know i can i everything that happens to me that i thought was negative i said yeah that would be a great story and so i started building on those stories and building on those stories and i said you know what i don't want to be  i want to get where i want to get where those people are so they have great connections they have great friendships but i'm an introvert and so being able to just take a selfie and post it not have to talk anymore but it gave the perception of me knowing a lot of people you know and sometimes perception is is reality that's what it's all about so you know it and it showed people who i am and i was consistent with that so they were able to say oh yeah let's ask faith she may know somebody or she may know how to do this or she made it that grow out so i want to do a lot more more things i was but i said man i really need to build my credibility that's what another part of being branded you know building your credibility and so i said well i could build my credibility if i'm speaking with leaders or celebrities how do i do that well i took at our local colleges we have but university butler bulldogs they have a diversity program here in indianapolis and what they do is they bring ever so i called up the university and i said hey you know i'd love to be able to interview them with this small magazine would it be ok and i said sure i'm thinking wow they're go let me go in and interview dan rather and then kirk franklin they didn't know that i didn't have a journalism degree  tons of people just tons of people that i was able to get with because i was consistent and they saw that oh yes she's ok she can do this she's not going to be an axe murderer or anything so i got i got so many more writing of my thought process how i did it and so here i have lights five c's that really helped me hit my get my message across and the first that i used was create this laying right there what i want people to say what i want people to feel you know how did i live my life and so i said i want people to say that i help them i want people to say that that i changed their lives in some way and so how do i go about making sure that happens i kind of have to live backwards you know what they call it reverse engineering my life and create opportunities for those things to occur  also you know visualize and imagine and just act as if you know i didn't know how to be i didn't know you know this so i had to be a journalist or how to interview people but it acted as if if and then keep going and the second is confidence you know as an introvert i wish i had said you know there are two different things so i was really shy so i had to build my confidence and i learned i did that by going skydiving i saw that picture here we have a little that's a confidence you have to be you know do interesting thing you know have something for people to talk to talk about that will you know be interesting to others and to me you know i couldn't get any more interesting than that second is confidence interesting things are the third see as credibility this one is huge gaining credibility so for instance when you're a freelancer you need that credibility you need for people to see that you are the person for the job right you want to make sure that people understand that you know what you're but you may not have that credibility you might just be coming out of out of college so what you do is get those social proof like i was mentioning about this sophie's and telling the story video is powerful so say you're if you're just out of college and you are a gardner let's just say and you take video of you gardening have somebody don't you gardening take  do a video blog or of lot of different types of plants educate people teach people get pictures of you doing that and get mentioned in magazines and in your industry so who are agricultural horticultural for gardening submit articles to your trade magazines and get published that is a quick way to get credibility so go is doing it's building your portfolio so any way that you can local newspaper or community you know community telling him like this is this is a boost to many of us are building their brand and i think that's something that people it doesn't matter how small you start out it's about starting you know so and i love that ok so we have three tips to more fourth connect now how do you connect with the industry leaders so let's say you're a gardener and you want to connect with the top gardener person in the country well you know a lot of times you have connections and conferences who they provide speakers they provide leaders in the industry that's the perfect place to connect with those leaders take your camera and take your camera phone and get a picture with them usually the speakers are approachable the leaders are willing to talk to you that's why there they're and then stay in touch they connect it with them send them a card and you know if there's something maybe in their speech that maybe resonates with you let them know say hey i like the way you did this or this i did this to where i live here too you know find that common thread and then be consistent about staying touch so you want to maybe every month or so say hey just a note just to say hello i'm doing this so i took these tips from what you said and i'm using it this way and i got these results who wouldn't want to hear their one and the fifth is consistency be consistent with your brand and what i mean by that is let's say you're looking to looking to make sure that you're that what they say they do they do you know is that document it is it on social media do you have to prove are you in groups that that support what you say you do that's so interesting because i do a lot of work shops and want of things i say sometimes we help people in terms of obtaining employment and the resume that this person has as i keep on saying the resume is that as the person on my resume is totally different from the person walking through the door totally two different people and part of me need to be able to help people to own what's on that paper you know and create that personal brand so i think this the reasons why i really love this what we're talking about is because it goes across the board it doesn't matter what you're doing you day you're going to be and trepan nor are you have your own business already or you're out looking for employment or someone me from college no matter what you are doing this is critical personal branding is critical in all aspects of our our living and developing these critical in relationships and the fact that you're constantly redefining yourself it could just that you said you could be in corporate america for twenty plus years and then you decide well i'm waking up and now i'm an entrepreneur and you have to really define your brand and who you are because it could be completely different than we were twenty years ago so just being able to you don't take in different strategies you you know i did i guess redefine who you are and make it here so it's got to be consistent action all across the board and it's not going to be overnight but you can do it you can rebranding yourself intentionally  i think that's i think one thing face that i think is important though is rebranding yourself also means it involves being authentic and i think sometimes people can get const used that if you're rebranding yourself doesn't mean that you're going to be false people with when you're authentic people can relate to you more and they can see right through it if you're not being authentic so i think it's not a boat creating a false self but he's really showing who you are the inner bring yourself to life because i tell them i said guess so many resumes that employer is going to say they're going to get sick of it but if you show just like you send videos of things you've done activity in the community how you're engaged how you're helping people how there's a bigger purpose beyond yourself that will attract people that will help you connect and one question i know we did we did have is why do you feel what usually deters people from using their personal brand to build their relationship capital well because they don't understand how it works you know a lot of times people are not conscious of how a connection with one person could possibly lead to something that could change your life you're just what six degrees of separation still true yet it's even less now so if you're aware that everyone knows someone you never know i mean heck you just don't know who knows who so and it doesn't mean that you have to be like ease with every single person try to find out what that person is interested in you know what matters to them and and maybe you can find a common a common thread and and maybe work off of that for instance i'm working with as a matter of fact a hollywood movie music producer and a hollywood movie producer and two separate  two separate things but what's what most important to this hollywood music producer is helping kids and organizing people to have a program to educate kids about the entertainment industry well i never met this man but somebody knew that i knew a lot of people they preferred me and so now i'm one person away from everybody in hollywood music scene right now and i'm helping him i found out what he needs and i found out what's important to him and i'm doing my best to help him yeah it's the what's in it for me but also i get a chance to build this great relationship which will lead to a lot of other great great african american airline yet so he called me he said the pilot calls and says hey any you know everything's going great with the airline we have two hundred fifty million dollars waiting over here but we just know i didn't say no but i didn't say i said let me see what i can do and i said you know what i don't know anybody who has i'm just going to kind of you know wait and see you know i just want to ask you faith if you could just share with our viewers because we're at the end of our show but i want individuals to purchase your book so if you could tell us where we could actually find your book that would be awesome because this is great infor you have a wonderful new year and again this is a great opportunity to learn new things that we can actually take into our new year moving forward to help us to be the best versions off our selves so until next time