hello and welcome to media rewind the show that gives you a weekly recap of all the top trending stories and multimedia and digital media i'm your host corrina sillies thank you for tuning in i have some great stories today including a controversial topic that i look forward to hearing your thoughts on well let's start off with some t v news last week i told you about usa network's new screen unification strategy and this week i have a similar concept to tell you about the app called z box your t v sidekick its updated feature t v rooms allows users to talk about and get further involved in your favorite television show it's kind of like a chat room for t v shows and creates a place to have conversations with others about the show or the stars and characters in it the t v rooms is found in the main menu across the top of the app and once elected a list of current rooms for different t v shows is displayed once you join a specific t v room you can join the conversation if you can't find your favorite show easily create your own room and choose to make it public or keep it private and invite your friends to join your discussion t v rooms is one of many new features that the box has announced the past month other updates include a new tag for shows that broadcast for the first time and a live tag for you guessed it live shows also movies are now tagged with the year they were made these updates were made to the i o s app and z box also released the app to the android market you can expect to see more updates in the future as the box january thirty calling the box started in the u k back in two thousand and eleven and is now available in the u s as well as australia now regardless of pot four of you choose to use or if you have friends outside of the u s everyone can be socially connected via technology while watching television now we all know that with watching television watching commercials cheerios recently launched a new ad featuring an interracial family that has spurred many heated conversations while increasing their online branding by seventy seven percent social media sites have been buzzing with comments since the ad called just checking was launched on may twenty eighth the action as a young girl asking her mom whether or not cheerios are heart healthy her mother a caucasian woman reads the facts stated on the box to confirm that the cereal is indeed heart healthy the girl then happily walks out of the kitchen serious box in hand and the next frame we see her father an african american man waking up from a nap on the couch to find cheerios sprinkled all over his heart clearly a loving expression from his daughter general mills the maker of cheerios shut down the comments section of the video on you tube and some of them were getting out of hand meredith to true the associate marketing director first cheerios was shocked to see the negative reaction and spoke of the matter saying saying the racist response to the ad has been almost welcomed by me because it starts to bring to the surface some of these attitudes that we thought were dead and gone i was surprised to see the uproar that the new cheerios advertisement started especially with it being two thousand and thirteen and the amount of societal progressions we've accomplished over the past several years for example gay marriage is currently legal in twelve states and to speak of the interracial family controversy that this commercial has spurred associated press reported last year that enter a show marriages are up to eight point four percent in the u s compared to three point two percent in one thousand nine hundred eighty regardless of the comments i guess the saying goes there's no such thing as bad press and i'm glad to know that the conversation has begun and so what do you think is cheerios commercial a step in the right direction at displaying a modern day families or did cheerios go a step too far by showing an interracial family to let's move on to internet news muzzle the creator firefox believes that the world wide web is built of lego's something that can be easily torn down and built right back up again mozilla and firefox exists to help people everywhere protect the web we love and to stand up for users in a world where choice and control are too often written with firefox mobile and firefox ls mozilla is making the web open and accessible for all the place for innovation and creativity and we're going beyond software we're helping to build a generation of web makers helping millions move from using the web to making the web learning together in a global community mobilizing people everywhere to fight for what matters to them on the web privacy user choice freedom mozilla believes in the endless possibilities in which the internet can be turned into in order for these possibilities to be developed every single person in the world must have an understanding of how things are created online that's why mazel a launched the first edition web literacy standards web maker in april this covered fundamentals such as navigation privacy sharing and collaboration model launched their beta version the end of june and the beta version also contained a list of skills needed to achieve competency as well as an explanation of how to use these skills for a broader level of understanding marc sermon executive director for model a foundation believes that learning digital skills are just as important as learning reading writing and math another important component of digital skills is learning how to search the web safely the internet has changed the way we interact and do business with one another just about every company has a web page set up for advertisement and or an option of how to purchase their product more and more online businesses are bringing in third parties to help keep the costs down and generate more traffic to their site but how safe are these businesses that allow users to buy and sell items to each other whether over the internet o person we've all heard about the craigslist killer that murdered various women a few years ago but other dating sites like match dot com are much safer and require a background check for everyone that signs up right unfortunately that's not the case at all mary kay backman met ridley on match dot com who unknown to her was a suspect in a murder case a few years prior beckman and ridley dated for about a week but when she broke it off ridley stabbed her ten times and after the knife broke kicked her repeatedly in the head and till he believed her to be dead match dot com understands that this is a tragic experience for anyone to go through however they want their members both online and offline to be cautious and careful when meeting new people therefore match dot com is not responsible for any behavior or information that is or isn't mentioned on the user's profile same goes for any third party site if you send money to a third party hoping to be sent an item that you have purchased but that i have never comes you are basically out of luck always remember to protect yourself know where your money is going to and take your time getting to know someone before inviting them into your home if used correctly the internet does have several benefits including keeping us up to date with new music we all have a source to get the latest tunes you may keep it old school and be a fan of having a cd in hand and continue to purchase albums from your favorite store or you may prefer to keep it digital and utilize online streaming services or buy songs from i tunes but perhaps you consider yourself a pirate and choose to avoid spending any money at all costs and take the risk of illegally downloading your music through peer to peer file sharing but i'm no judge but if you plan to keep that option as your main music source and use bit torrent to do so you may need to reconsider as the company attempts to go legal by introducing a service that is beneficial to both the content creators and users brand torrent incorporated back in two thousand and one to let users share files with each other but people who use the service for pirated files quickly gave cohen's company a bad rap bit torrent is attempting to shy away from the negative impacts of file sharing and has tried out ways to release several pieces of media in one package to see if users would be interested in a similar service matt mason the vice president of marketing at bit the torrent is a piece of code that hasn't been touched for ten years i think it's about time something new is done with this technology clearly so does bit torrent they are now releasing a new way to download torrent films and calling it the bit torrent bundle the bundle will allow the original artists to require something from its users in exchange for downloading content this could range from some form of payment whether an upfront or pay as you want fee or something as simple as adding your name to their email or edge street bit torrent is referring to the bundles as gated torrents after the idea that the content is held behind a cyberspace wall before access is granted creators must talk directly with bittorrent if they would like to make their materials a gated torrent but tools needed to create a bit torrent bundle will be made public sooner or later most likely on a new bit torrent website christian  director of communications at bittorrent said this will be the first ever gated torrent this is a major step forward for a direct to fair distribution and marketing of digital content bit torrent is making another step in the right direction to becoming legit by increasing the number of legal files in their library known as the bit torrent ecosystem since the courts are really starting to crack down on illegal downloads and online piracy it's a smart time for bit torrent to be making these changes we hope the companies strong numbers of one hundred seventy million plus users and three point three five percent of world wide band with will only increase and more supporters will see the benefits of the bit torrent bundle mr cowen seems confident that this service will be beneficial to the company creators and users when he said the better consumer experience we provide the less people will feel the need to rely on piracy i think the bit torrent bundles is a great way to keep the customers happy while helping out artists with a new way of promoting their products and both in a legal way imagine that no more need to game the designating all of their time and to strengthening all of their previously made devices and services the x box one is designed to transform your living room experience with a focus not only for gaming needs but third party developers as well today we can watch movies and surf the web by using an x box controller but tomorrow we could be turning on the lights and changing the thermostat using the x box one microsoft x box live vice president marc whitten says x box is concentrating on building the architecture that will transform the living room that will make it intelligent that will allow creators to build experiences that they can't today microsoft is doing more with the x box in its architecture they are improving the connected sensors as well the connect will be able to understand your commands track your facial expressions our movements and heartbeat though the x box one won't have windows engraved anywhere on the device it will be centered around windows software as microsoft has moved into the future of automated simplicity they believe the on knowing x box one won't need windows and tyson customer to purchase this device if you're in the market to purchase a new laptop but think that laptops are getting out of date and becoming less attractive especially when compared to tablets since went to town making the news and book infinity both ahead of its time and looking good then book infinity is designed with gorilla glass three for those of you who don't know gorilla glass three is able to withstand one hundred twenty one pounds before slightly cracking this is incredible and zero port on each side an s d card slot a micro h d m i port and a mini display port a says zen book infinity should be released by the end of the year and prices for the device should be released even sooner if you're wanting to stay up to date about anything from technology releases or happenings and the business world the knowing about upcoming conferences will help you with that never miss a conference is what martin farrow thompson s farm he created called conferences there's always a new conference being announced that displays the latest and greatest technologies and business strategies so how do you decide which ones to go to and which ones to mess come for eyes eliminates that option for you by providing you with the personal experience of attending each and every conference conference allows you to find a conference find the information that's been shared at a conference as well as the people who attended the conference conferences intended to keep the conference going even after it's ended their networking and marketing wall street journal's deal lev conference is a big event that discusses all types of new digital advances and a very interesting concept was introduced last month of taking vitamins as part of your every day health routine here's something else to swallow vitamin authentication the new f d a approved pill from proteus digital health that is powered by the acid in your stomach to create an eighteen bit signal in your body if you're wondering why you would want a signal radiating from inside your body you're not alone i was skeptical about it at first myself but hear me out because i might have more benefits than you think the ingestible some sir is technology made up of food basic ingredients and silicone measuring one millimeter square it uses your stomach fluids as the power source and your body to transmit a number from the sensor the body warrant disposable patch receives that signal it emits and helps to detect heart rate temperature and activity and rest patterns this information is then sent to your bluetooth enabled device your phone for instance and displays the data through secure application the po will pass their your body in the normal digestion process and the patch can be worn for seven days it is powered by a battery that lasts about that same time while the pill is currently used for medical reasons prototypes announced at the deal lev conference last month are using the technology to ease our technology woes motorola is working to make this pill as an alternative to using passwords and pass codes and authentication for accessing your phone tablet even possibly your car and front door if the ingestible pill samsara doesn't sound appealing to you perhaps you would prefer this other type of wearable technology an electronic tattoo made by the company m c ten the electronic tattoo is made from material found by a research team at the university of illinois led by dr john a rogers like the pill form the electronic tattoo was originally designed for medical reasons that can measure vital signs including hydration or to observe a patient's recovery site motorola is also taking the idea of an electronic talk to one step further and creating practical uses for the new development regina duncan the senior vice president for advanced technology and projects at motorola spoke of the prototypes by saying electronics are boxy and rigid humans are curvy and soft that's a mechanical mismatch problem well it sounds like motorola is one step closer to finding the match between humans and technology what are your thoughts would you consider taking and just civil samsara or wearing an electronic tattoo to easier  your devices or has this technology gone too far tweet us your thoughts at media everywhere and this concludes our weekly recap m corrina salif thanks for watching media rewind and don't forget