have as much concern over laying the men off as you are by me and i don't see how we can avoid it i hate to break the news some of these men have been with us for ten years and god going to be awfully hard on them and their families but this decision or a hundred ft overnight abroad been discussing it for months we have finally decided to put in the new labor saving machinery cost will be a long time production great that will be good news for the stockholders if it works relieve our inventories and get the goods into the hands of the consumer i'm not sure the bramber work that is worth trying i'll take it up with the executive committee tomorrow meanwhile suppose you work out a rough estimate of the cost of the campaign and that may happen tomorrow i'll do that building by hard they just aren't any jobs to be had it's the same story everywhere new machine high speed production fewer jobs and ten man forever job that can just please let me finish alex about a week ago i wrote because martin i told him what we were up against so i asked him if he could possibly find a place for us on well i got an answer today he wanted to come out and live with him as i can be of some help to him and he showed again could find a lot of work for you to do we can go right away but the campaign advocated by the sales manager the great middle class he sought the rate cannot buy at prevailing prices people stop at windows look and pass by yes the campaign failed it failed in the city and in the country too let's look in a typical country store anything wrong with the bill martin no no it's just that's a bit higher than i thought that's all  i guess i guess that'll take care of it all right that's right  it comes right to this gentleman we have made a large investment in labor saving machinery that's giving us a bigger but that's a large saving and labor cost a sales campaign was well enough done i'm sure of that our advertisements are appearing everywhere and our sales force is on the job but the fact is we are not selling the additional house for the new machines are giving us our inventories are mounting and that cannot continue along if we had heard i mean solvent the truth is i guess that the people just can't afford to buy they can't afford to pay our price there's only one thing to do now as i see it and that is to reduce our price this what i believe give us a larger market and bring us many new customers who can use our product but who cannot afford to buy it now  helps the rest on maybe but it doesn't help our food company well now i'd see even if the price reduction plan did work it would reduce our profits drastically and make it more difficult to pay a fair  dend wouldn't it not necessarily a profit on each article would be the last of cost but if we succeed in expanding our markets efficiently we might sound so many more articles but total profits would not suffer and fact if the plan worked out real well we might even have to buy more machines and re employed the man who were laid off because of doing equipment total profits might then be greater i'm afraid of price reduction is dangerous you can reduce prices easily enough but they can't get them back again to the owner level if you have to at the same fire i do think the key to the problem is to expand o my opinion though that will only happen when we get a little more prosperity and wages go up all over the country then most everybody could afford to buy our product line and start the ball rolling by raising wages in our own land right now though we find our problem at the crossroads brought highways leading in all directions which way shall we take