now going on twelve home your street usa will do very nicely named well because you get to know this boy for what he is and what he represents his name is not important he represents a number of things all of which add up to the future of our country he may become a scientist or perhaps an educator he might even join the space patrol but today he spends a lot of his time in the company of a friend  steel tower there are all kinds of steel towers but opera ticket a tower transmits television signals to energise a home receiver that has become a very important part of our young man's everyday life here is that really depend our young man takes a shortcut home and at the moment it's hard to tell what he might be thinking but we can bet your that he represents a constant challenge to all men everywhere who believe in freedom  specifically this challenge is the day to day guidepost all responsible men in television broadcast men who work in the shadow of the steel towers men who use it to distribute ideas  an a b the national association of broadcasters the guest in your house the guest that concerned itself with the future of our boy because of its being this boy will grow up acutely aware that there are forces that large alien to his way of life twelve years old with a twenty inch screen and he has been the face in forces of evil communism is a word he is learning to are no longer confined to the front yard he can see across ocean in freedom more often than once it is no longer true nor will it ever be again but a dog fight down the street is bigger news than a revolution in another less than freedom he watches on that screen the men and women and y our boy travels down a road on a sunny day and without knowing it has a lot of people working in his behalf but one of the most detailed provisions of the national association of broadcasters code deals with the treatment of news and public events lad lived in texas it would have recently seen a typical example of local broadcaster responsibility and resourcefulness when disaster struck films became the basis of a special hour long program to rally disaster  responsible broadcasters have duplicated similar events from time to time when local bar associations and the court permit in colorado a television station reported to the nation the day by day account of the bizarre and sordid crime of john gilbert a great man spent on an airplane to doom in the fall on hold of probably the case of the televised texas trial in the extended coverage permit of the colorado station illustrates how your broadcasters association is attempting and succeeding to cover courtroom news and for your right to see a young man and others like him see many examples of commercial television acting on its own but second initiative to bring to the our boy has been born into a brand new time the writers and historians refer to it as the adam and space age a time when the mind of man and boys ventures ever closer to the secrets still locked behind the doors of time television on the scene creates a new awareness of science and exploration one day back in the home town of where our youngster actually lives in a large western pennsylvania city the millions who stood to watch throughout the day and throughout the night while rescuers looked for a group of it was only two days when it was all over but every hour without news was forever and a local television station watched with friends and relatives of cracked coal min as they kept their vigil a nation prayed with them were people in trouble and a television told the story it contributed again to national understand  is the story of a city in a shuttle to be faced with a serious dilemma over crowded slum areas who are sanitation no trash disposal no playgrounds preserve just a little grass never any flowers just lots of people lots of these are representative scenes of a major motion picture effort on the part of a large new england broadcaster bringing home to his audience the importance of urban renewal and our young lad had been in the audience that night it would h broadcasters concerned this concern was so great that following the broadcast shown in commercial evening time when the most number of people could see it the local chamber of commerce got behind the effort with a maximum urban renewal campaign and the necessary where with all the legislation appropriations and urban planning is all in the works thanks to all responsible broadcaster meeting is community and audience responsibility other broadcasters across the nation performance similar fashion for the anybody who rules and regulations contribute to this understanding this human broadcaster was alert to his obligations and today his community is making significant strides with the problem he brought home to their living rooms some television stations across the nation as we have already seen are capable of making substantial  to the community many different subjects to use and science education juvenile delinquency crime and operates a charity but they do lend their talents and resources in support of their public not all television stations belong to the n a b i'm not qualified a few others prefer to set their own standards of programming and advertising but one station on the west coast privileged to be a member of the national association  broadcasters has made tremendous strides with a series of programs on city traffic congestion the impact of its programs were so great that it brought about legislation that has been the big bottleneck up to the time of the broadcast today cars move faster in the city and the plan is becoming a pattern elsewhere  kinds on commercial television there are times to when we turn that knob and we see on the screen an event that has taken place thousands of miles away in this case the carnation of the queen of england and a little boy discovers that the world at large seems even smaller you might be wondering what would happen if someone or the crown fell but confidentially so  we're looking now at one of the scientific achievements of our time the first space satellite photographed by a talented television news camera man in baltimore the first man anywhere to capture on film a permanent scientific record of the satellite dads are making up their minds better than ever before and this all has to do with broadcaster responsibility for the be called clearly state that and i quote here a television broadcaster that has an affirmative responsibility at all times to provide coverage consonant with the ends of an informed and enlightened citizenry by the glitter because the glitter is almost always there yes our medium is an entertainment medium commercial advertising and free entertainment media all the stars and all the shows of the networks local affiliates while television programming can never in itself fulfill the spiritual need of church attendance it does none the less supplement and support the needs of all faiths the member station meets this responsibility you can help them improve the service by calling on them with suggestions for additional improvement they welcome the suggest american television public that your television set will always be a welcome guest in mind here that the code board of review meet to determine policy and enforcement of high broadcasting standards monitor similar to that which we have had another meeting always a self regulatory system which functions without government censorship a system which in this country we have found works very well this group meet face to face the day to day problems of television broadcast standards of advertising performance decorum dramatic scenes news accuracy in fans and many other component elements across our screens daily implementing their decisions is a permanent staff which keeps abreast of broadcast practice sounds like a lot of administrative rules behind all the glitter but the truth is these people are not any different than you and i think of youngsters like the boy in our show unlike the boy on our show their children watch and are responsive to television and american teacher then without hesitation uses t elevision as a teaching tool the free television system is based on the competitive flow of ideas we can turn contributes to a flow of goods they can tell us this is the basis of free enterprise and in turn is fundamental to a democratic system our way of life that is based on standards of quality and taste even though appetites change our appetite for television programs change and the colborne a review depends upon listener reaction for criterion standards your letters are a great help in this direction letters of comment on advertising practices programming materials and suitability of performers are all a part of code bo a young boy in a lot of things and they depend upon the same news around with the right guidance he would perhaps be off by maybe even join the space but troll or go to washington tears growing up and you know it's pretty exciting because it's a lot of fun and it's something left over when it's all done we know a little more than we did yesterday so what then were a little boys born few will become times not all will respond but for many years by that means communication one exchange of ideas that i am possible all you just with the dial a behind that number is a personality in the face it belongs to your television broadcaster he's working for better spend his guy is a set of ground rules but that was by the national association of broadcasters and as a member of that he