i do as we talked about all the leathers and photo albums and address books and things like that then i try to think about the desk and so it isn't just about leather it can be about a lucite file box and or loose  curiosity box you can use for your remote control see has dual purposes and then a lot of the brides and the people coming in are using what doing wedding gets so i have to think about what the bride what's trending for the brides today of different ages people come in in those they they do a lot of thank you gifts here or thanks for having us for dinner and so trying to find quality i try to only buy made in the united states and if it's from some other place it has to be a fair trade item and so i want to make sure everybody is being paid for what they're doing so i do that a lot of frames we sell whether they're louder or wood or you know a loose site so we just constantly looking for new and then so pens inexpensive expenses i have to look around i just you know if there's so much here and then for a stationary books and wedding invitation books and things i have  s i mean just many of them and probably sixty seven day so that i'm always looking for new and new candles new  i kept going into all these stores that i kept wondering why we don't have them in sarasota so at that point morton's was really opening and i thought that would be a great location because everybody loved morton's so that was what i did and so we were there really were did a good job for about eight years and then i thought one missing opportunity by not being downtown so this is been really great being here and so there was a year i have cross over where i had both stores and then i just moved everything down here we have i pod covers and everything and the five holders for your phones and just we try and do both because to be honest everybody uses technology why wouldn't you we do we really do we cater to both but i happen to love the paper and i love the great pens to write with and we have a lot of pen collectors in sarasota so we see them a lot too it's really interesting when people begin to start writing with a fountain pen again and they'll start saying oh my gosh it's the old palmer method coming out and about it it's fun and but we cater to everything we do a lot of one an invitation see you know we're just not about selling what we have for gifts we're about wedding invitations we do a lot of them so the brides really get into writing thank you notes because they know the importance of that we have a lot of men that come in and we do business cards for them and we do personal stationery in the manner usually using just the correspondence card just their name at the top and they might just say thanks for that off game where they did business on the golf course or they might say it's great having lunch with you  good to see but it's just a personal it's something that it's tangible it's in the hand it feels good and it took an extra effort and i know that a lot of businesses business is better because they take the time to do that so it's really getting something in your hand that is not an email that you delete it's just really nice it almost feels like a gift when you get it and i get thank yous all the time for things and it's people i like the challenges you know you're always trying to please and you're always trying to find the right thing for the right but i won't use any names but i had somebody and today and they're getting married and we were trying to do is save the date and but will and it's not it's not a new bride she's been married before and we were trying to continue start with the save the date and get her to the wedding invitation and have the same look and she told me a little bit about  dress when she stopped in yesterday and so they came back today and for based on what she said i thought i think i know where she's going and i pulled out this one book and i said you know do you want everything to sort of go she said has to for me that's and i opened this page and she started crying and she knew immediately when she saw the wedding invitation that was it and her grown not a younger ome looked at her and he said is this the kind of reaction you usually get and is this normal and i said when it's the right thing it's you do but it was just yet so i that's great when that happens and you know you help somebody and they're happy with