climate is a great invisible regulator in our lives every man reacts to it with his own built in thermostat climate governs the way he feels whether he is lackadaisical or full of energy the extremes of climate can disturb his well being slowed down his work with the fatigue caused by heat waves climate can even hurt his pocketbook as industries become weather and causing interruptions to payrolls and profits when there isn't even this of favorable climate the human body can make the most of life with many other practical benefits for home and industry here in the metropolitan oakland area is the best of california climate here where the yearly mean temperature is fifty six point five degrees with a mean minimum of forty six point seven and i mean maximum of sixty six point three degrees the united states department of commerce operates one of its major regional weather bureau headquarters from the rooftop of the metropolitan oakland international airport weather balloons are sent aloft twice each day they carry instruments that radio back such a significant data as temperature humidity and wind velocity even radar is employed in tracking the weather these weather checks recorded over many years show a startling fact about the average mean temperature in the metropolitan oakland area a small change in temperature from spring through winter spells out even this of climate free from harsh weather extremes the average variance throughout  only sixteen point one degrees the meteorologists have an explanation for this even temperature they put it in geographic terms up and down the pacific coast mountains deflect the cooling air currents from the ocean until the high hills part and disappear at the golden gate the famous entrance to san francisco bay the even temperatures of ocean air currents are funneled through the golden gate warming the cool land there in wintertime cooling it in summer this produces what the em away residents call their naturally built in air conditioning land situated to take best advantage of this fortunate weather condition is the mainland side of san francisco bay em away which occupies the whole strategic area of alameda county the fastest growing county in the major market region surrounding the entire san francisco bay area in fact the attractions of this climate drive one thousand families to alameda county every month adding to the rich local and bay area markets where more than three and a half million families are in constant need of the goods manufactured by the industries in this region this happy state of climate is a year round affair never too hot never too cold because of this mild even climate m r way has become a great outdoor playground many of its outstanding park and recreational facilities are centered around lake merritt in the heart of the city of oakland on these waters sailing is enjoyed every month of the year here to children's fairyland attracts thousands of children and their parents where the imaginative land of mother goose comes to life appearing even more magical in the clean sunlit air wherever you look in this california play land you'll find outdoor living at all seasons in the expansive wonderland of tilled and then redwood regional parks where far as tim blades are turned over to outdoor activities  find outdoor fun the m o a resident need go no farther than his own backyard a pleasure shared by the owners of striking range style homes in the hills as well as by thousands of owners of attractive subdivision homes where every backyard is an outdoor living room and the way residents make the most of their climate by participating in the activities that serve their many pleasant neighborhoods look what's happened to the little red schoolhouse  away its classrooms are at ground level because here there are no snow banks or run offs from heavy rain and tire was a blast take advantage of california sunshine nature's endless supply of vitamin d for growing boys and girls progress and tradition to go side by side as at the classic campus of the noted school for women mills college and among the not so quiet traditions of the world's largest university the university of california at berkeley pacesetter in scientific research from control of the atom to the biophysical capture of many virus strains noted too for the fine art of turning boys and girls into men and women here the residents lead happier lives healthier lives that directly benefit the industries where they work in fact the better health induced by this california climate increases factory production special studies on work efficiency have shown how climate affects the actual rate of production for example as temperature goes up past the eighty degree mark working efficient the drops at eighty five degrees production would be off twenty percent at ninety five degrees work output would be cut in half but here in the metropolitan oakland area the proper temperatures for fuller's production are obtained at a minimum cost to industry because nature itself provides the temperature control air conditioning is considered unnecessary and most  factories as the temperature stays below the mark of excessive heat even in summer in winter time the temperature stays well above the freezing extremes common to other parts of the country it is a frequent practice in em all way to limit invest real heating to the occasional use of small heaters had a great saving in fuel and maintenance the customary use of big window areas also helps to increase factory production and tire was of windows provide the best light with the least expense this eliminates eyestrain gets more work done more accurately and glass was like these are cheaper to construct and maintain since this california climate makes insulation unnecessary single floor construction is practical and popular here in the west flat roofs such as these are on heard of in many parts of the country where snow conditions demand expensive roofing and heavy supports more construction and maintenance savings in ammo way there are other industrial benefits of the weather in this area too numerous to detail but mention should be made of the outside storage areas loading docks need not be roofed outdoor storage can take place right alongside rail spurs for shipment that the parts and arrive on time not subject to weather delays nationally known trucking concerns also make the most of this around climate by headquarter ing an m r a air shipments take off without the groundings that are frequent in most other parts of the country the part of oakland harbor facilities provide deep water birthing for thirty five ships at a time right beside a large area of factories and industrial sites these transportation advantages meet the geographic opportunity of em always position on the map located at the shipping hub of the west material flows in both directions along the spokes from this hub for the metropolitan oakland area lies close to the rich supplies of the raw materials needed for industry vast stands of timber for construction basic metals for fabrication aggregates for concrete the rain clouds that mist the metropolitan oakland area drop their waters in the catch basins of the high sierra mountains providing a cheap plentiful supply of pure water another bonus for the industries of m r way as is a great source of electric power with ample reserves provided by the largest privately owned a gas and electric company in the nation at rates that are among the lowest and here in am i way is the nation's first privately financed nuclear power station ito's atomic power plant the raw materials for the food industry are also particularly close to the metropolitan oakland area the three most productive agricultural counties in the world fresno to larry and kern are all located in california's fertile central valley which virtually touches the metropolitan oakland area small wonder that am away as noted for its canneries and related food industries giant food processing plants parade around creating a permanent pool of workers unlike other sections of the country emma way has no transient labor force workers are residents and industrial reports show that they possess higher skills than our usual cutting the cost of supervision this pool of competent labor exists in virtually all fields of industry drawn by the same magnet of climate that is bringing about an impressive population increase steady gains which during the past five years have averaged annually more than one hundred thousand new residents in the counties around san francisco bay alameda county itself with over a thousand new families every month has shown the greatest gain as california's second largest population center the amazing growth of california is well known within the eleven western states reside some twenty four million people and over half of them live in california with over five hundred sixty thousand new residents  year the state's estimated population is pushing beyond fourteen million this is the greatest sustained peacetime population movement in the history of the world and those who see beyond it also see the market opportunity it creates for those industries centrally located to save time and costs in supplying it there is another type of climate which industry needs and demands for growth that is governmental climate the attitude of government toward industry the atmosphere government creates to help industry grow and prosper in this respect alameda county is also a favored spot the board of supervisors the county's governing body employed one of the nation's highest authorities on invest we'll development the urban land institute to outline exactly what needs to be done to make the area even more attractive to industry a panel of eighteen men each a national expert in his field made a detailed on the spot study they prepared a report and recommendations which said in effect alameda county offers many important advantages to industry otherwise it would not have been selected as a branch plant site for more than two hundred twenty national concerns but it can make sure of a balance to future growth by creating a master zoning plan by anticipating future needs in the way of water supply drainage sewers streets highways and freeways in all areas the master plan has already been written and adopted through a combination of official and citizen action alameda county is moving forward on each of the projects involved in its master plan climate affects the lives of everyone who lives in where the building an air conditioning of the golden gate provides and even this of temperature without seasonal extremes from this california climate comes the health and happiness of outdoor living increased productivity practical profits for industry the metropolitan oakland area where the weatherman tracks up a winning