this is the story of a search a search for beauty in this search men first drew inspiration from the forms of nature in egypt the buyers platform the motif in the floating of architectural columns no one cared that the automobile looked like the familiar buggy minus the horse people were more concerned with whether it was safe and how well it would work or more bills continue to look like  much the same lines were used year after year then motor cars became a means of mass transportation with steel bodies that could be reproduced in the mid late in the one nine hundred twenty s a model a replaced the model t here was the beginning of a new motor the styling of a mass produced car so that it would be more pleasing to  as engineers work to improve the mechanism stylists work to improve the appearance in those formative years the concept of the modern car was born as the work of the stylist became an thunderbird principles of beauty to an automobile like the painters and sculptors who preceded him for centuries he draws inspiration and ideas from the life and the art of the world space and rhythm so that the automobile he designs will be both functional and beautiful explore the dynamics of motion of mechanical and human or as he learned when he was a student if you can draw the subtlety of the human figure you can draw anything just as a sculptor may express strength and repose a stylist must express form that relates to motion a blends all these elements for the final effect of harmony order and art and technology layer nado master of the renaissance approach to art as a science and science as an art leonardo's spring driven automobile has something in common with this dream car conceived in advance styling studio both are far ahead of the time in which they were created today's green cars are a source of inspiration for the styl are working on ideas for the distant future others are concerned with features that may be used in the next you yours in attacking a design problem the stylist must think first of the vehicles occupants safety and comfort along with beauty are a basic importance explores many directions finally the best features coalesce into the design that is approved for the next stage expression in three dimensions to this would an amateur players apply it is shapeless sculpt version of a new model after many refinements the first three dimensional model is ready for management appraisal here is allegro an experimental car that could be called a practical green car it is designed with a long word grille that extends forward of the headlights a compact passenger compartment and a fast back roofline other advances include brake and accelerator pedals which are just to fit the driver here is a new concept in driver convenience a unique cantilevered arm steering wheel with a memory on it by pushing buttons the driver can raise or lower the steering wheel and move it for are asked to is most comfortable driving position when he leaves he swings the steering wheel out of the way for easy access on re entering the car he merely touches the memory button to move the steering wheel back to the original driving position and this is cougar two another practical dream car it's a two passenger g t or gran turismo function is the keynote of the interior design the leather seats just individually instrumentation is complete and clearly legible controls are located for optimum convenience and the confidence and hans's soundproofing as much as appearance but cougar to has a range and now aurora designed for the whole family to enjoy a bank of twelve one inch headlights is a new approach to rotor lumination electro luminescent side panels increased visibility for nighttime safety it has a clamshell rear entry system which consists of a to the gate that falls down and a lift gate that slides over the roof to permit easy access to the the front passenger can face forward or swivel the arm chair seat of the curb so for is large enough for three adults this experimental station wagon is equipped with a thermoelectric combination of a refrigerator unit a billion beverage cooler and cabinet it also has three separate am f m radios a sound recorder and a plug in t v screen the advanced instrument panel incorporates a position indicator map that automatically adjusts to the location of the car speed panel for expressway driving a large but ometer with individually illuminated numerals to highlight vehicle speed and a constant speed control device with variable ratios steering the will any of these experimental features be seen on production cars in the future the public will decide experimental cars are displayed at places such as the world's fair to evoke consumer action when many opinions are evaluated the features consumers love as the search popularly continues the stylist focuses on the future that lies just ahead years ago custom built horseless carriages reflected the tastes of the very wealthy today lowest price cars provided practive and tasteful interiors and stylists are working on many ways to make them even more comfortable and more exciting in years to come to please a very style conscious public the interior designer evaluates thousands of bags before making a selection but the search for beauty must be more than surface deep and the stylist is as concerned with function as he is with for by definition a stylist is one who advises concerning current styles as in dress and furnishings today the term is a mode of industry to differentiate between the designer of the vehicles appearance and the designer of the mechanical parts and structure obviously these creative processes overlap like his predecessors the stylist by inclination skill and training is predominantly an artist yet in order to exercise his art he must have a working knowledge of engineering of the properties of many materials and of costs and sources of supply thus here's an integral designer who applies the total performance of the echoes sometimes the stylus experimental car can be moved on most without change to the assembly line such a car was mustang two what gives this car its look of total performance first inside an interior that's inviting comfortable and sporty with an instrument panel that's deeply padded and hooded now outside the unique grill long hood low top and short rear deck sculptured side panels to lower the profile round wheel openings to emphasize the wheels and suggest power and performance will tell him how well he has succeed the story of styling ends here but the stylist will turn again to his practical dream the search for beauty never an