is when i started really researching and trying to understand what sustainable fashion means that's clothing and accessories we have a fantastic she department all really comfortable shoes not only are they made in the u s that eventual dyed lines that are nowhere to be seen anywhere south of washington d c organic cotton like fine fitted shirts for men  sustainability means a lot of different things to a lot of from people we like to say that there are many different shades of bringing people think of it as one way or another and really the fact that our all our manufacturers are very in touch with how and where their product is being made and that for me at the end of the day is super important that is what i want to know that's how this started actually was me wanting to know where my clothes came from you know just seeing a label that says made in china didn't mean anything to me and it actually made me kind of concerned to be you know as all of these what shops and things made the news article what does that mean so if we have any clothing that's made in china it's actually coming from a third party audited factory or a boutique factory that family owned and we have very little of it to begin with the majority of our clothing actually a lot of it is made by the designers and sells they hand weave like some of the fabrics they actually sell it themselves some of it like this line over here are very interesting perspective really one of my favorite designers as has an incredible back story but she actually employees her own village in the philippines to help her make her clothing and each piece is hand died and not the dies or not that was chemicals hand was printed i mean there's an amazing amount of workmanship that goes into each piece and that's what i'm hoping to also be able to reteach the community is how important a merchant is it's not just you know a box store you want the same thing that the person you know heigho has or the person you know in northern california but it's about each item being special i mean how much time did it take for this one item that's not machine show machine sewn to be made in like it's that labor of love and that good energy i think that goes into each item and you really think a lot of we are on trend you know i do just that i think it's very important at the end of the day people are only going to buy things that they like so at the beginning i thought a lot of the eco stores are just like all about the message and like pushing pushing it really in people people and you don't get a good reaction from that so you know i travel all over the world i go to not just to vegas in new york but i go to paris i've had gone to iceland and brought in designers from there and africa and we have brought in designers that i find you meet the criteria in the standards that we that we have but you're going to find unique fashions to have a definite perspective one of the reasons we chose to come to sarasota was because it was a resort community we get an opportunity to speak with people from all over the globe when they come to visit the beautiful beaches and bay of sarasota and we're very fortunate to have this lovely street corner where directly across mansions to whole foods who in my mind is you know  partner in this you know mindset movement that we're trying to create amongst the consumers it's a great corner where we're very close to the farmer's market local growers and small business people that are you know upstart that are showing up in there so i think that we have found a kinship with sarasota we are always inspired i intend to go forward doing you know great window displays i think it's something to talk about and it's another great way for us to express ourselves one of my employees is a ringling grad and we have collaborated and come up with concepts that really reflect what how i buy the collection in season and this time you know we have a fun kind of summer camp kind of feel with kites and pinwheels and you know we just kind of wanted it to be a cheery year you know two thousand and twelve got a lot of people on edge and i was like let's make it happy let's bring people in we fought for that fine we were just like this is reminiscent of the opera house i mean this is like what sarasota of the glory days of sarasota was about we want something that you know is really timeless and is perfect for this area and so  we really work for it and we got it we get compliments on it every day and i'm still very proud of the fact that we really got to have that beautiful sign well local merchants are super important they've had a place in society for thousands of years they were actually the people that looked and saw new things and brought them into that community and taught people about other ways of life in other far far away areas and i think that still happens today when you have a  merchant that's local to you that really wants to teach and learn and actively participate in the process of you know trade so i always encourage people locally i said if you find a store that you really love locally like chop them first you know go to them first and see if they can meet your needs before you go to the mall because it's just easier and we have worked very very hard i think to have a very loyal following of people not just here in sarasota but online and we're very blessed with the people that we're able to actually work with and communicate with and they come in and we have  dialing and basically just playing around in the back and finding the best way for people to be able to express themselves with the clothing that you know we bring in from you know all over the u