i'm all of thomas and for a moment i want to do something that perhaps is a little different and i hope you will take that literally all my life i've been interested in the unusual the different different places i usual talks from literally hundreds of them and you may have discovered that those sales talks are discouragingly similar but there is one that is unlike any other station anywhere done a little about radio stations having been on the air for more than thirty five years and on this unique station for more than twenty years and the name of that station w detroit this is detroit twelfth largest city in the world its river is part of the st lawrence seaway the river brings coal and iron ore to detroit's mills and factories and today those mills and factories are producing at an all time high giving to try to an unprecedented prosperity three miles from the river in downtown detroit then the fisher built headquarters for w j r the radio station that is one of our car i work here here being the twenty first floor of the fisher building and the location for the main studios of w jr in detroit you know there are want to interesting ways to look at detroit if you're interested in sales for example you can look at it is the nation richest market not a bad place to run a radio station right now just an ordinary everyday run of the mill radio station mind you but a radio station with a unique point of view in terms of programming what makes w jr unique lots of things really but most importantly are unique method of programming with something for everyone every single day why do we let some of our own people tell you their own story the way they do every day you storyteller bud guest the secretary of the sunny side of the street club and announcer charlie parker them on and you remember the big problem the big problem certainly we have big problems every morning monday through saturday well the one that i was referring to was the one rate radio dial or who started the mess is back in with us again he says since we talked about it the other morning he tried the bathroom time twenty times and then to make sure he tried to kitchen sink twenty times and this was area is full of sports fanatics football throwing timing baseball basketball hockey you but there are also a lot of people who like a very different kind of entertainer and w jr supplies that to paris carl sagan's director of fine arts and a member of the president's cultural advisory commission if any proof is needed that rhythm is the most important ingredient in music very element that you just heard in the violin concerto there is rhythm above all unless you count  marry the united me of a best seller what is it this is the focus show every day limerick women's editor and jimmy logs interview the famous and the merely interesting on location or in the studio they focus in on cat doctors authors artists lawyers even indian chiefs lay and jimmy make them all day after day they talk of people in the news from hayley mills to detroit's mayor  you said human values their cabinet is a children probably one of the busiest jobs in this country how do you maintain a good family relationship while it isn't an easy thing to do i don't have any advice i suppose to give to anyone in the raising of a children because i think you know it's by accident that you almost get the morays de and the help of god really i learned to stay out of the way in the morning on the radio but i think the big thing is to try and vote at least part of your of your week maybe one day a week this is generally what i try to do set aside for these young children and particularly in a job like this because of the publicity complete news coverage also means keeping rural listeners informed daily that's the job of marshall wells w jr's flying farm editor who uses his plane in order to interview farmers goudie agents  you find i kind of carry it on every day here on w j r supplemented of course by the variety programs of arthur godfrey and i'd like latter i have seen some of the people on w junior what about some of the people who listen well they're homeowners mostly i'd say detroit the city of homeowners seventy percent of the people in the metropolitan area own their own homes that's a record among major u s cities and detroiters have money to spend the metro area has fifteen percent more disposable income than the national average and when they're not at home they're on wheels as you know four out of five cars have a radio and w jr penetrate deeply into  that audience actually michigan has more freeways than new york or california very few commuter trains or buses most everyone drives to work and it's the same throughout w jr's primary day time coverage area one hundred twelve counties in michigan indiana ohio and pennsylvania plus twenty four counties in southern ontario however penetration is what counts and the last nielsen coverage study shows these counties as having fifty percent or more homes tuned into w jr but it doesn't stop there w j r penetrates thirty five to forty nine percent of homes in these counties and twenty to thirty four percent in these and these figures were established before c b s programming and full baseball coverage substantially increased w j r s penetration although no research is available w j r e t's loud and clear in the southern ontario counties where one fourth of all canadians live over twenty million persons live in these overall area no two were quite alike in their listening tastes w jr manages to keep most of them happy it recognizes that it's listeners are individuals so just tourists tourism has grown to a billion dollar industry in michigan especially since it's become famous is the water winter wonderland people come from all over to vacation here and the first station they're likely to pick up because of the strength of its fifty thousand watt clear channel signal is w jr and once they start listening they stick with us now what about the typical w j r audience the kind of individuals they are and what they do for a living we've found there are all sorts of people in all sorts of different situations banks in chicago they're increasing their good enjoy stairs twenty four and three quarters up to twenty five and three quarters on the chicago green future trade as of the noon hour is one quarter lower one eighth higher corn one eighth there is news about an important white house visitor about new developments in the for everyone that means the cumulative one week audience is in the millions and that's the reason that local advertisers get results the reason the national advertisers who wants deep daytime penetration of one hundred twelve counties gets results every bit of responsible research confirms that w jr is not only the best radio station but the best single medium to sell these big bras for his market unique