so long ago that communication was the simple last plot the range of the human voice is limited to self esteem and ingenuity found ways to bridge this an yes up until recently communication remained simple and what matter is it took two weeks to go from new york to atlanta over a month to st louis with a letter from uncle ben arrived a day or so later nobody asked the times were tuned to wagon wheels footpads and the path of wind against the same distance was measured by weeks and months everything was up far time off then slowly the country got up steam commerce sure garbage sea anchor and headed westward all the width of the continent there was a new idea space everything was coming up to date in the kansas city then the portland communications became the most vital aspect of our economy the post office became the prime artery of time for a time the department was perfectly able to keep up if the mail piled high and put on another piece of equipment and if that didn't do the trick add a few more clerks or a flag carrier but by world war one the post office carried more advertising in a week then all the newspapers and magazines could carry in a year it was the country's bill collectors check deliberate air and running the barnum of mail delivered leaf to twenty billion by nine hundred forty eight it had doubled forty this year doubled again nearly eighty billion pieces of mail literally the post office stands to be swung overwhelmed drowned in a sea of make where do we go from here patchwork piecemeal solutions based upon obsolete transportation routes will not work the answer has to be as new as the challenge is new and the post office has the only logical answer zip code mail distribution via the straight line always the shortest distance between two distant points zip code five trailblazing numbers like this one launch every piece of mail with space age speed and than you get from any other post office department yes zip code is a better deal moving the mail in one straight line straight as an arrow and on valentine's day it could and now another valentine carefully zip code here and here a different girl still far away by frisco bay but the same boy a little older those sip code numbers will help clear up to the major problems that give the post office department fit saying the dead letter office have you ever asked yourself this question why the postal clerks get in the zip code is bringing the mail explosion under control it is up to date as the computer as timely as the fantastic zip code scanner electronically reading zip codes and sorting the mail it is a success but to make zip code work you must use it remember you can put zip in your postal system given the postmaster general of the united states the honorable lawrence f o brian one way we can measure the success of our zip called program is by the number of foreign countries who send us their postal specialists to study our system and of determine how much of it as adoptable for their own purposes they come because of a simple fact zip code works that works for the post office that works for all use the mails small business bulk mailers  private citizens to get any zip code numbers you may need including your own just call your local post office