as the stylists around our lives with functional forms of beauty so they surround themselves in an atmosphere of a static challenge for the studio of design is an inspiration in itself where men and women representing a variety of talents join their efforts and materialize their dream to give us a better understanding of the basic elements which go to make up the american look let us look at an example of how styles and designs are created and developed working in an artistic atmosphere men and taste and imagination come together to take on the task of creating a design which will express the american love to every stylist engineer craftsman and clay model or as well as the specialists on colors fabrics and metals the creation of a new design is a complex process and a tremendous challenge worthy of their most exhaustive effort and because the newest designs must be kept confidential until just the right moment the stylus working in rooms that are constantly lo and here the dream begins as the basic concepts of the design problem are defined and outlined in the broadest terms the objectives are stated and clarified appraised and evalu now there is only the stylists creativity his courage to dream his knowledge and his experience to bring forth a beginning a starting point a place of departure and from such a dream work of individual style is there emerge finally a number of concepts which although varying greatly in specific treatment still conform to theme now the choice narrows down to one or two concepts which combine the best styling features from all the other efforts with the basic concept emerging at last as the culmination of ideas developed in many minds to many months the stylist convert the smaller sketches into full sized renderings and line drawings which once again develop and refine the design to model the detailing for the finished design a pliable material is needed in the form is sculptured into a faithful bodily expression of the full sized line drawing individual art forms of decoration are sculpture in clay for a continuing development of the three dimensional  only a short step behind the exterior concept is the design theme of the interior and its concept of compliment in color must harmonize with colors and fabrics must be durable as well as artistically compatible with the overall interior theme to the ideas the concepts and the dreams of a stylist come to life in the form of full scale components modeled in fiberglass to give us a blend of functional beauty  now comes the final transformation into metal glass fibers and fabrics modern technology has supplied the american stylist with new materials of intriguing li great strength to distinguish even marks of a new american look or in art forms in colors and in the expressive changes of surface which bring out the new textures and the interplay of material designs in straight delicate lines designs in graceful curves designs of strength without both beauty of function as well as beauty of form indoors or outdoors wherever we go or wherever we stay now and in the future we can all depend on the stylish to beautify everything we  from the eye appeal and swift effectiveness of the smallest utensils in the kitchen of the future the serene grandeur of our glistening structures the hand of the stylish is ever designing changes to improve our life of the future