way to start what did i see in the dairy industry when i was in school i guess it was like most young men wondering about their future i remember my mind was set on one of our major industries if you ever given any thought to the dairy industry you know the most people aren't aware of it it's one of our nation's greatest by any standards by the value of its businesses the number of its plan people it employs here take a look at this begins of dollars of dairy products sold over the counter every year what does that figure mean tom well put it this way every fo the american family eats represents are a product derived from milk back nearly thirty percent of the diet of the american family compare if you will the daily production of other great indecision that of the dairy industry down every day nearly two million gallons of america's favorite dessert ice cream in nearly fifty flavors every day millions of pounds of appetizing  major dairy products in fact it's hard to find any other food that has for its customer every person in the nation the people like so much to contribute so much to their health dairy products that have so many uses that athletes depend on in building strong healthy bodies people depend on in their dieting that people demand down in time  never drink a glass of milk to relax or just before going to bed dairy products nature's most nearly perfect food plant tie your future to milk it's a huge industry and a growing one an industry that has expanded tremendously and with our growing population it's still expanding by leaps and bounds it might be w to take a good look at the dairy industry when you're looking around and that's what started me thinking about the dairy industry happening i decided to take that cookbook you know missed out so i just returned from a cross country inspection trip the industry's come a long way since i took my first look gosh i wish my audience could see the things that i saw for example just the physical structure of the industry plants in every city every town of any size huge dairy plant supplying tremendous metropolitan centers and smaller plants feeding smaller population areas to many different types of plant blood  ice cream manufacturing plant butter and cheese making evaporated milk and dried no and all across the length and breadth of the nation employing hundreds of thousands of people and industry on which millions of people depend in one way or another for their livelihood trucks delivering dairy products from the plant hundreds of thousands of trucks the largest transport fleet of any industry in the world of its responsibility and barring the public health the dairy industry is a leader among our food and instructing the most sanitary practice throughout all of its operations for cleanliness is the watchword of the dairy industry nation has also put its mark here going quart bottles half gallon bottom cartons of different types preparing millions of pounds of clean house for milk for a nation's people enough milk to float let's say the queen mary on my recent tour i also took a good look at high speed processing in an industry that owes so much to the genius of modern engineering you're right today automation has taken much of the drudgery out of processing dairy products but that means we require more and more highly skilled workers remember the dairy industry is dynamic always moving forward but always in search of improvement never completely satisfied with the extent of its progress and in an industry based so much on science there are many opportunities where science plays a part opportunities for mechanical engineer also for the industrial engineer in plant construction and layout theme i earn throughout the industry for example and evaporated milk plant the constant search for improvement in a dynamic growing industry and industry not content to rest on a farm i heard that message from d spruill director of quality control of another company we know tom that the growth of our industry its very existence is key to the good health of the consumer that means the entire nation science has created a dairy industry that's why our scientific efforts today are unremitting in our laboratories testing to check the fine quality of dairy products constantly broadening our research to develop new products but while you're here why not look at our laboratories for yourself there you will see the activity that goes on in every dairy  test checking and double checking throughout the day the quality of milk taking a fine quality of ice cream only several of a series of many tests that are part of the day in day out industry activity to provide our people with the very best in dairy products but you'll also see research carrousel work in an exciting and challenging field not only improving possible our present products but experimenting in the realm of th in the development of new products that can be produced from that single almost magical commodity that is the foundation of the entire industry as i continued my tour now listing a better plan i became aware of another great force pulls in through the industry its diversification its multiple activities offering opportunities for example in plant manage ministration also opportunities throughout the whole field of accounting opportunities and merchandise from march wilson sales manager of a dairy company i heard this today down merchandising in the dairy industry is created not satisfied with the old stereotype methods but forging new pairs to bring the products of the industry to the consumer today we are busy inventing new methods of distribution to the public in merchandising dairy products the accent is on a modern imaginative approach throughout the industry for example full color packaging for ice cream and promotions to increase the sales of butter attractive packaging for cheese products line of course our nationwide sales promotion  very much alerting the anti anation to the healthful qualities of dairy products during the months when spraying blends into the southern part of the june as dairy month promotion celebrating the three hundred fiftieth anniversary of the american dairy industry found d long before the birth of the republic and today for a fresh with milk and other nationwide campaign that goes on throughout the year dynamic advertising is another mark of the industry town magazine a newspaper advertising motion slide film ready very in fact every medium of mass communication also specialise in various industrial activities in public relations ranging from guided tours through diet plans for schoolchildren and others bringing on the importance of dairy products in our diet to meeting the public face to face giving hard facts and figures about how milk and its products contribute to our health but of course there are numerous opportunities and salesmanship finding new customers for a product with a natural  just a few of the opportunities that area industry off an industry pulsing with psychology with a restless urge for continued progress continued growth always in search of improvement these were some of the forces i found a stable industry with a constant demand products in good times and bad also diversified in the street providing a wide range of opportunities for almost every career opportunities for example for those with little background flyers are active in many phases of the industry and labor relations opportunities for the economist as well as the attorney for the dietitian passionate opportunities in improv opportunities to work with the medical profession and public health officials in strengthening the diet of our own people as well as people of other countries or perhaps a career in teaching the field of dairy technology well there  and the street offering a host of opportunities as it moves into the future that's what i saw in my recent trip quite a bit different from the look i took during my college days a bigger industry more vital