supermarket symbol of the highest standard of living in this country today the suits these products come from farms and ranches despite distance and season they are the result of on their oculus agriculture tremendous advances on the farm and in the marketing system ever created this miracle the miracle whereby american agriculture has advanced more in the space today agriculture is going far beyond nature to produce new miracles or an even better more abundant life the work of the man behind the scenes done on the farm in the laboratory and in the marketplace on the farm today wherever you look you see the handiwork of scientists improved crops more productive soil more useful more efficient machine credit the man behind the agricultural scene with increasing the market ability of most crops today is cabbage facts more vitamin c the stringless string beans as more snap scientists working to improve plant quality through breeding have given potato shallow eyes so they're easier to field and they have also improved storage method modern communications are helping this farmers sell his lettuce this is just one of two hundred variable products which moved to market when and where needed thanks to an intricate market information system as for  production could only keep up with demand through research in soil borne diseases and weed control in field trimming and field packing great new harvesting systems and distribution methods had to be developed to bring these crops from faraway farms fresh to our table and so our rolling factory gathers together the goodness of nature and does it economically through imagination and hard won knowledge through science and technology agriculture works newer and newer american our cameras take you behind the scenes to show you how throughout the marketing system prove handling processing and packet maintaining farm fresh quality all the way to your dinner table air powerful vacuum coolers and ice water preserve the quality of today's parade of improved crops is sometimes taken for granted plant research has bred into them special qualities or fresh use freezing and canning marketing research as improved methods of handling and storing areas my and serve maid service on a grand scale for america's millions of salad bowl even little radishes are clean until they shine like cherries before automatic packaging protect their quality behind the miracle of our abundant meat supply are better breeds of livestock and improved feed cattle and other meat animals are carefully inspected for safety and wholesomeness meat products are better today than they were a generation ago and more plentiful this feedlot uses a train to help finish cattle for high grade me me the most important item in the american food budget turkeys which used to be a holiday feast had been bred in smaller sizes and with more white meat to please you and your family one of the most remarkable food miracles is the story of chicken a try and research on the farm and in the marketing system once something special for sunday dinner chicken inspected and rated is now thrifty every day yes in one generation people of this country have doubled their consumption of folk farm research has led to the control of disease improvement to breed at vance mode of production marketing research has developed low cost methods of mass distribution in processing storing handling and packing and these boxes join the never ending parade of food food on the move crisscrossing the country the boxes are loaded on trains these huge refrigerators on wheels bring farm products to assembly point and connect central market with retail stores transportation and terminal markets are being developed to serve the growing american to bring products from farm to city in the most economical way possible this great city market is the result of modern marketing research inspecting and grading at various points assure you of high quality vegetables and fruit certain farm products are stored to make them available the year around us balancing periods of plenty and periods of scarcity some crops now keep from season to season these apples or to produce new products meet some of the cooks you are when you buy convenience foods these women are checking fresh potatoes before making them into instant mac the work goes on and large plants o united states and canada where millions of bushels are processed this new use gives the potato farmer greater stability for his crops after being cooked potatoes are dried and rolled  tissue thin dehydrated cheese days are broken into flakes or granules of standard quality texture color and take package instant potatoes other scientists that fix the gluten from flour so that industry cooks can make your favorite bacon serve god in this case a mechanical cook fried chicken and combines them with the cooked vegetables to be frozen on individual serving tray now anyone who can even serve can cook a me and scientists stabilize shortening ready mix bread cake and rolls became a reality scientists are also working on such things as a powder to whole milk that dissolves instantly in cold water and tastes like fresh product agricultural research in college and industry and government those forward results new products new businesses more jobs greater buying power for the products of both farm and industry among the many valuable new products created in agricultural laboratories are man made vitamin films and fibers from hi i'm a l and tanning agents are made from a new kind of starch produced leathers that are soft and luxury it's each advance in agricultural knowledge helps everyone whether you farm or not eventually all the good things reach the retail stores here as the corner grocery has really grown ups shoppers enter the supermarket on one side while on the other a steady stream of product i delivered on a tight schedule it is here that the miracles of research and services are tied together for the consumer every day from american farms and ranches from distant parts of the world from packing sheds and processing plants across the nation comes the great variety of foods americans demand that supermarkets created by research and industries is the showplace of today's agriculture it's helped yourself to america yes it's here is where the shopper benefits from the work of the scientists the farmer the processor and the market now in one shopping trips the average family can buy up all weeks supply of groceries a job with built in maid servants and getting the food to the customers requires many of the workers that are needed to grow the f this has been made possible by the fact that each american farm worker feeds more people than any other farmer on earth it's history teaches that our nation grows according to a dagger culture a very basis of lights and most of our children are stronger and grow up to live long eating more nutritious food and drinking more milk in school help safeguard their helps or there's only with today's