can influence others to change their minds too popular business and marketing buffs about influencing employees or influencing customers but largely unexamined in this sort of robust history of thinking about influence are the ways in which is an industrial construction so now in an era when influence has become a commodity cultivated by individuals quantified by companies and leveraged for material successful for example how many times was this fashion labels instagram image just shared and and they can determine whether or not something will be successful at all for example does this person have enough so fundamental to thinking about influence is a concern about authority and social power who have it how is it deployed and what are the consequences long before influence became like a buzzword that it is today culture which is quote v be true to yourself it's to your strategic advantage around the same time government and media institutions began to understand that they have leveraged authentic constitute an invisible government which is the true ruling power of our country we are governed our minds that role did artistes are formed and our ideas suggested largely by men we have never heard of it is they who pull the wires that control the public mind adulation for the power of and the question of all need for organized persuasion campaigns became mainstream questions about how people are or are not influenced and to captivate researchers so changing times also of the urgency of these research efforts we had nazi propaganda as well as things like in the war of the worlds broadcast that seems to indicate to people that messages could be metaphorically shot into the minds of audiences and get them to act in certain ways so psychologists and sociologists got to work looking for how people's minds and behaviors could be  people's interactions with these people drive some behavior in opinion formation and so the impact of this particular work on understandings of influence was tremendous shaping the very way we still talk about it ting has sprang up in the decades that's about how do i do by influentials hathor how to become one and goals that really became especially appealing with the rise of personal branding so that have been growing for some time as well as the increasingly individualized nature of work economic factors obviously millions of people lost jobs in the wake of the global financial crisis and many advertisers sought to leverage people as channels for commercial messages mine and marketers and analytics companies and social media companies all tried to figure out how they could benefit from this so like w seen over and over again with social media is the burgeoning industry was hailed as totally new and open to everybody in two thousand and twelve one marketing expert optimistically asserted that it grow in this new world of social influence even the obscure the shy and the overlooked can become celebrities in their slice of my world you too can earn your way into the influencer class well social media have surely enabled new meanings and uses of influence these idea of amount of other contemporary writers on influence reflect persistent themes in the historical trajectory of influence of the concept that it can be quantified stakeholders the marketers tech companies and influencers as i've mentioned earlier are helping to build agendas for public discourse and for consumer culture so social media influence there's about to construct a new environment for the way people interact with adhere to certain aesthetics and beyond that with products themselves like engagement and this quantifiable influence online sort of reaps more of the same my research looks mostly at the fashion and lifestyle space and we see countless example all things being prioritized and things like that and then finally when we think about self presentation itself there is it there has to be sort of an aesthetic discipline willingness to monetize your self and your followers in order to talks a lot of what i'm gonna be speaking about is coming from a place of what i see is a need for a robust and decisive anti racist intersectional socialist movement the united states and abroad  project which allowed volunteers to download an application that would enlist latent computing power in their home computers to create an ad hoc supercomputer so raw data is received from the seti the search for extraterrestrial intelligence satellite  y sent out to a network of volunteers crunched using their cindy at home software and then returned to berkeley researchers in a parsifal format for their own research the initiative the initiative was among other things a means of endorse it as a financial system but i was intrigued by the prospect of circumventing the need for banks with the use of a distributed network of participants as it turned out mining which will be covered in some  wind but it always stuck in my mind as an interesting experiment because i was able to generate financial resources out of thin air as i like to think of it of course there are some things taken for granted in there like computing power and energy in this kind of thing better so in this way if we can accumulate some resources using this model the money can be used over and over and over again so with the average bail at about nine hundred dollars in new york city a thousand dollars could theoretically bail out and infinite number of people  spending time in jail awaiting trial remember none of these people have been convicted fryman if twice as many people could make bail which is still less than fifteen percent of all people there wouldn't be enough judges or courtrooms in the country to hear the amount of spend the money exclusively on bail rather than administrative costs on christmas day after five weeks of the project running we kind of check for three thousand three hundred thirty two dollars and seventy seven cents which is just a lucky coincidence the project continues to generate money to pay bail raising over seven thousand dollars to date through the senate and forget it style downloadable application well this isn't a particularly impressive number per se the fact is that the more people that use the program that were effective but will become and it will just sort of continue to do its thing over time more importantly the project is also greater than the sum of its parts or as i like to say the sum of rate it's as much about catapulting a radical criticism the bail into the public imagination as it is about raising bail funds via cryptocurrency the project also seeks to engage people at a dialogue about the fact that the justice system takes as a basic assumption that poor people will not be able to afford ba bail block is one tool among many to support the very long standing movement for abolition in thinking beyond bail block other leftist interventions like cryptocurrency my concerns are with some of the prevailing assumptions of it's largely libertarian community bitcoin is primarily viewed as a speculative asset for a class of people already possessing relatively high levels of capital and furthermore as a tool for frictionless capitalism it is already undermining the economy of venezuela for example  situation which is typically lauded on bitcoin message boards perhaps bitcoin is presently a good investment for some of these citizens suffering from the difficult economy but what chance does the state have to correct its financial system in this case and furthermore what will happen to increasing number of people who have become reliant on an emergent global financial system that is essentially a wild experiment over the course of developing bail block out become increasingly interested in some of the non speculative dimensions of cryptocurrency that might address some of these questions that i have bill block after all doesn't really engage with the full medium of cryptocurrency like like aetherium does for example which expands the possibilities of the blockchain considerably so rather than the ledger like in bitcoin is a bitcoin rather than the ledger just being simply a list of all the transactions that have occurred something like a smart contract system can expand this to take in conditional logic  and programming languages better inscribed into the ledger itself if capital flows the primary concern of an incipient technical libertarian class what would a technologically engage socialist intervention on the technology look like what summit last year and the demographics are imminently clear they're a sea of white men like myself we make up the majority of attendees at crypto conferences and it begs the question how revolutionary can this new financial system be if it benefits the same cast of characters i think of elon musk's consistent warnings of ai taking over the world motivating him to call for regulations on the technology and i think whenever a staunch capitalist calls for regulation there's something strange going on i think that his viewers are really quite simple he's afraid that an organized technology will subjugate him in the same way that he and other members of the advanced capitalist class already subjugate workers  environmental justice domus city is a project that i find particularly interesting that essentially pays renters and tokens they represent collective ownership of a network of property so great when you pay rent here is the tokens and you come to own a property it's a bit like a mortgage except that it's fluid and you can apply this to living in any city that has a dome structure setup and instead of giving thousands of dollars to the land owning class workers gain a steady control over their city try to come up with solutions to these two problems and one of them is smart cash and among other things they have a developed a system to finance the blockchain infrastructure which is different from so the artist behind this account is actually french but composing english make her fan arse more accessible to a more international fan base  individual slash fans they do not really make this distinction i mean they love those ones who is homoerotic against that's a no so they are reposting translating commenting disgusting like every other fans across the road but they they are in this very unique social cultural structure that decides that they are a very isolated subculture section of this online fan communities but some some people also question them as like queerbaiting because they are just like teasing the family have no intention to actually realizing it the original  or media representation your research i wish i had a better answer for you other than i have thought about it but i bet the whole thing of like this fall completely fabricated like an avatar in instagram who somehow i don't know how they do it but they like put her in real settings like with like posing with her arm around people and you know like she could be up here with whatever and it looks very realistic anyway she's like an influencer but she's not real that she acts like she's real and yeah so anyway all this to say i this is something that i just started like looking at in the last like six weeks so unfortunately i don't have like a good answer for you other than i have started asking about it when i interview people and it media influence it do you think that they should be legally required to disclose that they are paid to make posts in some way like if they have a instagram have that in a bio like not necessarily who is paying them but that they get paid yeah i think it's important that the that there is disclosure when something is a paid for post and that's becoming more and more than norm especially in the last like year with you know the ftc putting a lot of influencers on notice that they're violating you know regulations and also they're trying to come up with you know new regulations and get on top of what's going on because that was certainly a problem and i mean it still is a problem but it's getting a little bit better with with the regulations people are being more upfront and doing like cash there a lot of times it's required now to do like hashtag add in the caption of the post visibly not doing like that like space basics down like burying it and so it is becoming more apparent and i hope that it will continue to become more clear when something is of say that most influencers are sort of like freelance as you say like they're it's i'm not really aware of anyone who necessarily has like a job with a particular company but they're all sort of like taking deals with various brands and so and some people put in our bios got an influencer but mostly it comes up like a pose for a pose like this is an ad this isn't and i i think it's moving in the right direction disclosure wise a possible i mean it's really good question about how do you how do you go about doing that actually gaining participation from people who have been sort of systematically you know kept out of finance capitalism in the economy  i mean one way is i mean because part of that is like who has the technical literacy to like even like having computers like in online delivered part of my what i'm trying to do i think is at least  stopgap for that like when you know people that like the ethereal summit get up on stage or give presentations about how progressive their idea is and how they're gonna like bank be unbanked all this stuff say okay well let's cool put your money where your mouth is like how about you know the etherium network doesn't process transactions until certain conditions are met or like let's actually embed political philosophies into this system has a smart or is there some way of getting around this well there's there's a way around it in or at least like that does a lot to address that problem going from proof of work which is stake for example which is like rather than this kind of like randomized reward system whoever can stake you know enough currency like it i don't know i have sixty etherium so i'm staking that and then i'll be selected as someone who's gonna verify the next transaction on the network  this has social implications like who has the capital to stake that and so another thing that could be interesting is like investment cooperatives or people to band together participate in that kind of a thing but i also personally thin important to remember that we you know every single form of work costs energy and you know anytime you're participating in a facebook argument or really doing anything online of any kind  sort of implications without actually doing things but i think they are still restrictive i mean the producer they're like still restricted by this big commercial environment because they have to think about  i was having this discussion implies when you have we're already at a point when it's questionable obviously not all posts can be tagged with an ad optimistically if they are but not endorsement yeah that's kind of what i'm trying to figure out because it's interesting like you said like sure if so if someone has you know they have explicitly made a deal with  my presence is monetizable so even when i'm posting stuff that's just like hey a picture of me you know walking down the street or whatever i still need to you know be constructing this authentic personality that is something that brands want to work with or that i can can make money off of in the future so yeah i  i don't sorry to say this again but i don't have an answer for that yet i'm trying to figure out you know what is happening to authenticity my my early sort of answer is  authenticity you know is losing as it's sort of meaning as we can all probably guess and it's kind of obvious and it's turning into just like what is believable as something that someone relationship with food influencers right so i think it one way we could look at this very cynically and say influencers get us to do things that aren't necessarily good for society think of all the people who like put food on the floor so they could it's again better or user meaning we shouldn't go down the street and do things because we know we could become an influencer or do you think the onus is on tech meaning we need to come up with better incentives so that people aren't using tech in that way incentives for us to behave in this way and so my first answer is yes if we need to hold like tech the you know tech companies and social media platforms and things like that economic circumstances wherein people are you know it wearing work as becoming more precarious and people are looking for other ways to make money or to practice their skills  that they have and so we need to take a look at the bigger picture but i think a good first step is you know looking at the tech and how we might be able to