we want to think west coast for host scene so you probably figured out it was a west coast chamber event because that's how he signed up and we want to think lake shore advantage they helped get the word out there sponsoring it and then they gave you the a hot shower or two cups of coffee and i've been listening to rock music so we're going to have a good time today as you're going to get started if you have trouble getting a new wife i let me know multitask you want do you guest and you want to log in with whatever information you may have it doesn't have to be anything special and afterwards so as with a lot of workshops you'll keep hearing the sale give that to you later i'll give that to you later and so that i don't forget to actually give it to you later i want to tell you where it is now it's at symposia labs dot com slash f b workshop so if you only write that down you'll be good all the links in the downloads excedrin are up there you don't need a password or an email or anything in the szell to get in and i'll put that up at the end to you but it's just slash f b workshop so a couple of things as we get started taking notes i'll give you a copy of the powerpoint a problem won't mean much to you because it's just a bunch of pictures we are going to be as interactive as as possible at eight am so it's as you start to wake up please feel free to get excited and energized and on a very serious or if you have a question don't hesitate to ask if i don't want to answer it i'll just tell you so you got nothing to lose so you have three goals is this huge thing we spend more of our lives on it then we wish that we did usually we've got three goals as marketers though one we want to better understand facebook whether you've been using it all the time for the last eight years and you just need to know what it is that's happened within the last sixty days or whether you're a little bit newer to it and you want to get a little bit more as far as best practices go we want to understand it and we want to learn how to maximize your facebook page we don't want to be posting content for the sake of posting content we don't want to be sharing things just for the sake of saying that we did and then something that's going to be really critical we're going to talk about want to face book ads and we'll explain why that's so so important to what you're doing so i've been doing this for too  long i'm not that old and thirty but i've been doing it probably for five years so the chamber has been kind enough to host sees workshops for the last couple of summers this is a picture of me at my favorite place harry potter world looking like a so i watch facebook change a lot and i've also watched the social media landscape change a lot and i want to start just by kind of talking about what's going on with facebook today and some of these things will apply to social in general but we're going to be more specific when possible so first of all one point zero nine billion it's an insane amount of people so it's really critical to realize that you can't underestimate how many people are actually active and these aren't inactive users right so we get excited about things like pokey mon where there's going to be a giant wave and then perhaps a giant fall off these are people like you and i that are waking up in the morning and they're checking their facebook page they're going to bat at night not talking to their spouse instead they're working out what their friends are saying on line so all of those billion people almost all of them are looking at it most of the time on their phone so just under eighty percent of traffic on facebook is mobile this is something that can be a little bit challenging if you're a marketer because as most of you are doing right now i look at facebook on my laptop i like to make my laptop it's a lot easier than doing it on my phone so we have to always have in mind that the way that we are seen content the way that they look for us isn't necessarily how they look for our end user or for a customer they are on their phone and for that reason there's really been a shift for that reason and many others there's a shift in the social media landscape from quantity to quality quality content matters neat little design on your image that must be great and now it's really coming to the point of it has to look so perfect and we're going to give you some tips about how to do that by now you hopefully have  hard truth that you don't reach one hundred percent of your page so there's always lots of discussion out there about the facebook i will read them how many of you think your page reaches fewer people today than it did this time six months ago or a year ago just one of you gets our belts is waning we got to know your secret now i mean overall it's the case for all of you you're reaching fewer people than you were a year ago organically and we're going to come back to face what governor ties in but at the end of the day i think especially our c m o or are the people deciding our budgets and signing our checks they seem to especially struggle with this reality you know why would i give you money for facebook why would i give you money for a stock photo photography session well it's interesting we never thought t v commercials or newspaper ads or most things in traditional were free but we have this unrealistic expectation sometimes that we're going to reach one hundred percent of our social media audience they have just over five hundred people that like the page which is actually kind of exciting for a local small page the light orange is people represent people that they reached for free right they posted it and those people just saw it and then the dark orange represents people that they paid to reach so they reached a couple hundred people for free which is really exciting you can't do that everywhere but they reached just over twenty five hundred people with twenty dollars extra that's a pretty big deal where can you reach twenty five hundred people that are exactly in your target audience in this case it was targeted at people that like texts map related events or other tax events so we knew that they had either gone or that they like to go pretty inexpensive at the end of the day just like the newspaper or the yellow pages you sister charge for a larger list seems to reach where people you need to do so on facebook how many people have spent money on facebook in the last year ok the rest of you all three do so within the next day or two so here's another example of this would have reached maybe five people who but instead it reached about twenty six hundred people again prime target audience we're going to come back to the details of the ads at the end but i want to really push that so here's your average organic reach video is doing really really well photo is actually harder to get organic to reach with than it used to be which is kind of excellent question yes so reach is it even in of itself that meaningful of a statistic reach is basically i drove by the billboard so if you drove by a billboard you were reached if you scroll by the ad you were reached now think about how many ads you just on your phone right so even reaches a metric is not super meaningful now certain categories have better organic reach like all conversations are there are things that break the standard right so photography businesses have a very organic reach and if you think about it it makes sense that pictures are really personal you're innately telling a story people are going to share it with their friends because they paid you to take it in the first place and it's if you're doing well it's high quality same thing with food trucks right i would love to own a food truck right now it seems like with very little money if you have a great food truck you can have an amazing facebook audience that said for those of us are who are more b be business to business or who are maybe doing something that's a little bit less exciting right it's harder for austin was ready for school to reach people for free or organically so our category has a big plays a big part so a couple of of notes just on age is so sure there's been this conversation about use fleeing facebook and they're certainly subtrees to that keep in mind they're usually fleeing to i m and snap chat and facebook owns the first one since they bought it a couple years ago so are they really leaving facebook well they're not leaving completely but sure that baby boomers tend to represent a core audience on facebook right if you tell me i want to reach baby boomer consumers and i only had can do one platform i would probably say well let's do facebook if you told me  wanted to reach fifteen year olds i would probably say that facebook is less important who knows where the fifteen year olds are they're too hard to follow right so facebook users are absolutely addicted and i love that bottom set eight point two times within the last twenty four hours those of us who are using it my mom is a great case study  addicted to it there are almost obsessed my mom and me don't even talk in real life anymore she just shares updates on on line and then i could follow her that way so sure teens are leaving a little b but not as much as you probably think another thing you want to be aware of his income so facebook represents a wide array of incomes right twitter tends to trend a little bit more to the upper levels of the income bracket snap chat does interesting lee as well but at the end of the day all of the incomes are fairly well represented it's a pretty good distribution so overall how important is facebook well if it were the olympics i might give it a silver medal at the end of the day as a network and when i call it a network i mean facebook plus instagram because all of its united as a network facebook comes in second only to google as far as its overall or weight in the digital marketing space we're go talk later about how it's different from google because it's very different or at least it is in many ways sure you've all seen live video how many of you are at this point a little bit annoyed proud of live video right every once in a while when facebook comes out with a new feature it's able to market it slash push it in a way that's very aggressive since it can do what it would like to do with its own features so they spoke  pushing live video a very very hard and we're going to talk a little bit about how you might be able to use that at the end of the day facebook is best for reaching consumers it's not bad at reaching businesses but as braydon would tell you it's a little bit harder to reach business people on facebook not impossible no facebook or social media are marketing campaign is going to mean anything if you don't have a clear vision of your goals and that's become even more critical over the last couple of years and then just another note real quick before we move forward into a larger conversation if you have multiple cations anybody have multiple occasions so if you don't you're lucky but if you were to have multiple locations whether it's a couple of different schools or whether it's a school that's connected to a church that's connected to a nonprofit we're recommending more and more that you actually just keep them all on one page what a lot of people don't realize about facebook is that you can target multiple audiences all from one page and of course we would be remiss if we didn't talk about the emoticons right all the fun different ways that you can interact stats show that people are actually using that much i knew xen them as much as i can so that i could boost the stats and make sure that they stay but overall people aren't taking the time as much as facebook probably anticipated that they would and maybe you've seen these these are the quick articles so facebook is pushing  harder and harder for publishers to make it possible to read content without even leaving facebook and this like many of the features on facebook may have happened so quickly that you didn't even notice it but now when you click on articles especially from larger public publishers like c n n or national geographic you're not even leaving the platform you actually just staying right on facebook so facebook is starting to own the content to you at the end of the day you're always testing but those are a couple of updates so a couple of takeaways facebook organic reach has shifted downwards dramatically in some cases you should expect to facebook demos are shifting but teens are not totally gone they're still active with their accounts many of them have just moved to facebook works better for some target audiences than others it works better for some industries than others that might seem like common sense but sometimes we forget that mobile matters now more than it ever has and there's no doubt that facebook along with most social media platforms is betting big on video cool so let's just a little bit of a walkthrough and before we do that i want kind of a thirty second version since there's not too many of you as to who you are and what your involvement with facebook is so who are you who are you with what do you do with face sign and i love that last part so even though she's in a manufacturing in space which is a little bit trickier sometimes for facebook she's got an eye on talent a especially when it's that kind of that sixty seventy is age group that's in the decision making space the totally different audience always more annoying but peter it is actually a really fun local example of a company that's using facebook it's a pretty creative ways get to the next level awesome so that's three of you in here doing talent that's cool very neat so thank you guys that was really helpful one of the reasons i wanted to do that is you can hear how everybody is in a different place and there's a lot of different industries businesses represented and a lot of different objectives so hopefully we will be able to give all of you and your different categories something to walk away with so let's do a quick little walk through here facebook and we're actually just going to pull up a page because there's no better way to do it so up here on the board in my wonderful handwriting that you can probably not read from far away a broken this on into a couple different categories let's first talk about the main page some of these things you may know some of these things you may not so first of all as you're using this page hopefully are familiar by now with the opportunity to pin a post and i'm going to have to flip over to that business manager which is a whole other conversation so if you don't have a business manager and you're managing fewer than  one or two pages and you're not doing something super complicated you do not have to have it if you're an organization if you have a couple of pages if you're going to get involved with ad accounts if you're doing something that is not owned by you you may want to really explore the facebook business manager at the end of the day as you can see it does the same thing it just looks different this is gray usually it's probably blue for you if you're not using the business manager some people love it some people hate it bottom line it adds a couple of features for people that are managing teens for people that are working in groups and it adds a little bit of security especially if you're a larger company or a mid size company the easiest one to digest you a van gogh blue was hacked about five six months ago and the reason that they were hacked was because someone's personal account was compromised and that personal account was an admin on a page facebook business manager helps separate those things out and add a different level of security be forewarned that this is not something you should switch to until you fully understand it i'm going to give you a link on that page slash f b workshop at symposia that gives you kind of a detailed gu some people love it some people hate it so do don't switch to it and then call me mad make sure you know what you're doing so here we are on our page we're going to blow it up a little bit so we can see in the bat you are probably aware of the fact that you can schedule sayings into the future how many people have you are still scheduling directly from facebook on a regular basis hands in the air ok so the rest of you are going to have a very exciting aha moment right now you can schedule things out directly from facebook sure you can use other platforms like hoot suite and buffer wrap and spout social but if you're primarily focused on facebook you might as well just schedule from here so if i were to click on this little button right here it'll say struggle on it and i could take this and i can send it out into the future so i write not my posts i've attached my image i click on schedule this handy little dandy box is going to pop up and it's going to say when do you want to do it what time do you want to do it so i'm going to schedule it out into the future let's send it all the way out into twenty seventeen i'm hit schedule and as you can see right here at the top of my page all of the posts that i have scheduled out there's a little link to him so it says years when the next one is coming out and you can see your post right here so if i click on that it will show me my cue it will take me to the section called publishing tools i could see i've got this post scheduled out ok that looks really good i could see the other two or three that i have and then here's the one that i just did i didn't attach a picture so it's not very good and i don't want that to go out because people get confused so from here i can publish it so maybe i have posted here that is in case of an emergency which by the way is a great thing to do for a lot of nonprofit organizations maybe i just save a post out here that's in two thousand and fifty and it's in case something serious ever happens and i need to publish something really fast or maybe like me just did something you should of i can go ahead and reschedule or i can delete or even at it no i can't add an image here or change an image here i can only work with the text which is unfortunate so if you put a picture of sally but it was supposed to be a picture of sarah you're going to have to delete the entire post and start over but if you just misspelled something or you forgot to say something you can add it right here side note your edits are publicly after a post is published so if i do it from this scree no longer know that i added it i did it it did it that's a hard word to say for me but if i do it from my main page if i click on at it there will be a history publicly viewable of the same that i've edited so if i click back to my page here today and if i were to do that same thing which i can with something that has gone now if i wanted to edit it here there would be a little button that would show up underneath this that said at it or edited it and people would be able to click on that and see what i had done i illustrate that not because many people are ever going to do it and not because you shouldn't use the edit button but keep that in mind if you'd said something that was quite off if you made a really serious typ or you just want to cover yourself that those are viewable by all so any questions about scheduling your post ok another needed you could do here is imagine the future it's the new year and you realize at the stroke of midnight as you're celebrating that you forgot to do a facebook post on your boss is going to be so mad at you luckily you can also back date dates so that same place that i just went to i can click back date i can send something back in time now of course this doesn't solve the practical problem of if i didn't tell them about it at the right time then they didn't see it at the right time and i didn't actually do anything but it does allow you to kind of save face so for those moments when you forget to put something out at a specific day or time you could say well let's pretend that i did it right and i'm just going to program it in to go out at the right place could also use that to strategically put out a post if you're starting a new job and the last two weeks have been empty you could back date so looks like there wasn't such a large gap between two positions or you could just use it to stay out of trouble so we've got at it we've got schedule a back date you may or may not know that you can pin things so let's say this was a very important post and i wanted to be the first thing that you see on my page i can pin that to the top just by clicking on that button and it would send it to the top of the page and even if i post after that it would stay up there now the usefulness of this is debatable because we have to keep in mind most people are not actually looking at our page that is not where they see our content they see it in their news feed on their phone in bed scrolling right so we always have to have that end experience in mind but sure it's worth using the future from time to time because there will always be people that click to your page and then go through the last five or six posts they want to take advantage of what we can so moving on you can also change the phone now or the subtext when you're sharing a link so let's imagine and sharing something on c n n dot com which i won't even pull up and i already know what it what the thought now is going to be i could have guessed that  one i can change quite a few things about this first of all if this image isn't large if instead it's small which what happens sometimes it isn't my fault it's actually the website if nothing shows up or if weird image shows up it's because your metatags aren't correct a really common problem because a lot of great web developers don't get that involved in social media so they don't think to add any you want to make sure it's as large of an image as possible and you want to be aware that you can do a whole bunch here i can change this to say whatever i want i could change this to say whatever i want i should remember this is being recorded and once i put in a u r l i should get rid of it and once i have a reason not to know there's no reason for it to say c n n up there i'm going to type in the u let it pull it in and then delete the u r l and then last but not least if i don't like this image i can add my own so i can go down to my desktop and i could say well what do we have here that's good today oh a picture of grand rapids i'm going to upload that instead so i can change this done now if i don't like the one that was used i could add my logo to it if i wanted to do that i could change the picture make it feel more local and just like that all the sudden it said to donald trump we have the city of grand rapids up here i don't know i kind of like i kind of like the city of grand rapids better anywhere it is important to know that all of that matters every time we share something we wanted to look as good as possible even if it's posting a link to someone else's page also be aware that you can do what's called a hidden post we're going to come back to the is only talk about ads if you want to post something on your page but you don't want to show up in the timeline for some reason you can hide it from your page this is called a dark post so i can go here and i can actually hide this from my timeline now why might i do that one as an example of why i would ever use this well maybe i'm posting in about an event and i want to do four or five post about that event during the day of but i don't want to look like i was quite that aggressive later on i might go back to the page and i might hide the two or three that weren't quite as good and just keep the one that worked great so there's lots of different little nuances when you might use this remember hiding it doesn't mean that no one will ever see it in their news feed it just means that it's hidden from your page we talked a little bit about video out video more and more and more i'm super excited as an obligated to be about live video think about all the times and you could experiment with this so we could do a y video of this right now except for then you guys wanted to been motivated to come so i talked to my church and i said are you guys going to do live video and they said well if we do live video normal come on sunday and i said that's true i would probably watch it from the beach live video could be something that's very useful for you though so h r maybe you're using live video to cover an actual job fair that you're out hey this is so and so are here and so and so does job fair we would love to see you in person and the one who's going to hire you right maybe you're using it to cover like a life photo session maybe you're using it just to have fun and highlight today's ice cream flavor mix it's definitely something we should probably all experiment with for some of us it'll be more useful than others and from our phone right we could do it from our laugh top we can do with a fancier camera or like we have up in the back that takes a little bit more work we have to get a hold of a facebook a p i key we have to set everything up but we can do it from our phone pretty easily hopefully not the wobbly version so definitely think about how you can use live video yes i saw that and i love that you did that video maybe you do an ad on a tuesday telling everyone that on friday you're going to do a live video of a b c or d you want to consider the fact that facebook may not be the only distribution channel and this goes for almost all marketing right so maybe if you're doing a live video not only do you posted on facebook which will of course happen but maybe you e mail it out maybe or text it out maybe you put it up on your website and then like she mentioned yes it will save for better or worse it will save and it's kind of a weird experience watching a live video afterwards because you can see comments recorded that happen durning the video you can see people liking with little hearts and stuff flying across the screen so it's kind of a strange experience so it's a little bit like the twilight zone and really a lot of that goes back to a conversation about organic versus paid right so a live video you're going to have probably in neatly have better organic reach on a wide video your first couple of tries just because it's so aggressive by getting people to follow but even with  pages that have a larger audience it can be hard and you guys did live video for two of time how did that go and it was really neat i was in ohio and i had to watch the tool time parade on my phone why it is a very strange experience but they had to have time they have a large following already right that's a worldwide festival if i did a live video i might have a hundred people that watch if i'm having a really good day so sure it's a powerful tool is not a magic bullet yeah and it's strange because it is really live it is really pushing it to other people but if you only know ten people you're only going to get so far right so in order to succeed at why video you have to have a larger core audience in the first place but i love that you guys did that i thought it was really neat the other thing you have to keep in mind is you were teaching people right i didn't know that lake shore advantage did live video but now i have it in my mind oh next time i see an event that i'm not at maybe i'll check their page maybe they'll have a video of it afterwards  watch forever yeah so a lot of people are are using the short form but we could record this entire thing and do a live video of it i'm not sure the advantage to going longer is that more people will get notified so like on a very technical minute one thing that you might do next send out of that is you might do the whole thing you might just broadcast the entire thing which has challenges of its own right do you know do you catch tim as he goes out to goes to the bathroom or gets coffee so there's some challenges with all life things but i would suggest doing the entire  so another thing to consider whenever you're sharing things on facebook using a bit dot l y if you do want people to go to your website or to a specific u r l so big that l y works across all sorts of platforms and there's a bunch of different tools to do this it's basically a two step process you take a really really long link you pasted in here and it gives you a really pretty shortly and that does two things one it makes it so that sub page on your website that you want people to go to isn't so confusing to look at on my phone instead of a seven wine u r l it's just a little short one and then it does another thing it adds a layer of analytics because it will track automatically how many people click on that and i could use this on facebook twitter my e mail letters to my mom whatever it might be but this is a really simple tool i would suggest you check it out a fun to make so i would do maybe debbie debbie debbie dot google dot com which is a bad example because that's already a good u r l i would copy it and just like that i'll be able to share it over here to my page a tiny tiny little feature that i get really excited about is the ability to invite people to like your page not from the side bar which many of us already knew was there but from people that liked or commented on your post so if i scroll through here as twenty leaders and i click on this little link where it says forty two people liked my post if i pull this up you'll see that i really like this because i've already done it all you'll see though that there's a good button here that says invited if i had already cooked it would say invite so if you get forty comments on your post you can go and invite those forty individuals one click at a time to come like your page and as far as best practices go for most social media managers i would suggest that every day as you're watching likes come in or comments come in you go and you invite those individuals to like your page it has the greatest impact if it's done quickly right think about how often you like things on facebook if you like my page today and i invite you four days from now you're going to think who's tim but if i do it right away i'll go  it's cool i was just interacting with that contact so this is a great way to add anywhere from ten twenty thirty forty fifty people a week for free that are part of your core audience and have already express really pushing their events lately so here's the event for this page or exhuming for this session just like facebook gives you lots of additional unsolicited  notifications for live video events have some of that same benefit right one of my favorite features lately is your friends are going to or this event is happening nearby right now so they're pushing  pretty hard and therefore you can get pretty good organic reach off of an event that said one of the problems of an event is that millennial love to say they're interested don't love to actually commit and go so we do a lot of different events as you can see even with just this one there are eighty people interested and i'm sure they all thought that they might come but they didn't come so does interest really help me no i've message each of them individually and i said you must not i'm in a very interested you didn't show up that was a joke but you could see that without spending money necessarily i've been able to reach quite a few people just by inviting my core base  us this is decline eating usefulness simply because we've kind of cried the bell a few too many times with too many of ends so if you're in the event business like lake shore advantage or west coast chamber these are a little bit harder because eventually people get tired of being invited to things even though they should be tired they should be excited so those are a couple of features on your page a couple of settings we're not going to go through all the settings because that would be unnecessary but i do want you to be aware of a couple of new things out there so if i go into my pages settings here in the leave the page you've probably figured out by now that you can message pages maybe you've gotten messages on your page you can set up an all respond or very similar to an out of office reply so that if you're not checking your page frequently or if people are simply messaging you more often than you can respond to you could create kind of a pretty created message so they've got this thing called the response assistance you need to  gosh i thought it was yelling at me for not responding fast it up so you could use a whole bunch of different options here you can give them kind of like an automatic greeting you can just make it so if i send a message to your page on a magically get a thanks for talking to us here we don't use our facebook page please call us instead so you can set those up to do whatever you want but it is really really helpful just because people expect a response that quickly another thing to be aware of in your settings section if you want to have reviews but don't or if you don't want to have reviews but you do those show up on the left hand side of your actual page in your settings you want to change a category from local business to something else if you show yourself as a local business in your general settings you will have reviews if you show yourself as not a local business you will have reviews then you can kind of use that however you want we had a quiet a year or two ago that wasn't really in retail but had selected local business because it kind of worked which it did but then somebody gave them a bunch of just completely preposterous reviews and said we can't delete reviews and we didn't want to have something negative on the page we just turned the reviews off now the negative side is that i can't go and leave a nice note now but they decided that that was a good approach so there's a whole bunch of other things back here that you want to be familiar with instagram ads if you are going to do instagram ads this is where you would add a natural corresponding  fix that to you cannot change your name or your u r l very often and you can't do the name change very easily naturally will usually be asked for proof so you don't want to make that decision lightly if you're merging a bunch of pages you want to have a conversation about what the new name is going to be before you pick it because otherwise you might get stuck so lots of other s least if you pull out your phone or at least mentally pull out your phone there are two apps that you should have in addition to your facebook app so for those of you who hate individual apps i'm sorry there is a messenger app of course you know about that but for your business page there is a page's manager app and for your ads on your business page there's a whole nother out called your odds app so if you just go  out store and you search for facebook just download all the things that show up and you'll be ok but in all seriousness there is one for ads and there is one for your page but also a really nice to have you can respond to things on the fly if an ad campaign goes a can turn it off while you're out a stoplight so they're both very handy to have and last may not least on your phone you can although i don't know that it goes to the phrase superb design but i'll be remiss if i don't mention that you can add it images right from your phone so i can pull up an image on my phone of my cat and i can draw on it i can add text to it i can do those scenes right from my father it's probably not going to look like the latest contemporary art piece but i can do it on the fly if i need to i don't use that very often simply because i don't like the way  but that doesn't mean that it isn't useful for some so any questions about your page y yeah so we'll get into the ad platform in depth but the short answer is it does as long as it's connected facebook will automatically select instagram they're all on the same platform so the really one on one way to think about it is if you hit that blue spot you can just with that button get to facebook and instagram we're going to talk about why you shouldn't have to boost button and instead you should use the ads platform good question though any other questions before we leave kind of our hands on look at the page itself you guys are all masters any features that you've seen that maybe we didn't talk about that you think are worth noting and there's a lot out there everybody has their favorite going once going to ice ok and we're soul so let's keep going then oh those are the two different apps in case you want to see what they look like they're kind of handy so call them takeaways here make sure you know how to use all of the features on your page facebook pages are actually a little bit more complicated than some people think right oh you're here nineteen you figured out you'll be fine not always the case download the apps absolutely download the apps ok so you are awake your coffee is kicking in you're getting geared up for all the exciting things are doing today we're going to do a facebook self check up so i am passing out a document and what this document does is it gives you a long list of questions slash things to look at on your own business page so it's divided up into a bunch of different sections they're set up in security there's look and feel there's faceb behind you don't find someone to be your friend even if it's just today and you guys are going to do a couple things first you're going to introduce yourselves again to each other unless you have a great memory and then we're going to jump into actually doing this so start by moving that says someone and saying hello and then i'll lead you from th section to keep you on track don't go ahead otherwise you'll be vast consequences first start with set up and security we're going to take about two minutes to look at this one because it's a little bit more basic and go through those four bullet points continue talking oh all so real quick the second bill of point should have a it should say are you using a fake facebook account so for all those of you who are really confused that is a typo i'm sorry but good good job paying it's the reason that you don't want to do that is because they've been shutting those accounts down kind of unpredictably they flagged them and then they'll close then so you could get away with it forever or as they could shut down your account and you could lose access to your page but the business manager would fix that and if you create a business manager account you can actually just they call those grey accounts which are using and there's a section when you create it and they'll say do you have a great account and you can just put that in and it'll manager that's good that's good you probably also really want to switch to the business manager just make sure you research a little bit because it will change some of the ways that you access the page but it will give you any appreciated being h r it just gives you an extra layer of protection so if you know sarah is your junior helper and she is an admin on the page and she gets mad at you one night you don't have to worry about her going crazy and post and stuff there that shouldn't be in your debt some people will have like a previous intern and you want to know that anyone those an admin can delete the entire account and can kick you off  know there's a whole bunch of levels so if you click on admin yeah so it'll come up with a whole bunch of different ones they each have a different level so the easiest way to think of it an editor can not delete the page but they can change pos a moderator can only respond to comments they can create content and advertiser can only run an ad and an analyst can only see their facebook insights we can't do anything else this is something we didn't do on our walk through because we wanted to save it for now but there is a little button underneath your page so if you go to the one we're on earlier there's a little button they're calling it the call to action button mine says donate now i think you get six things that you can select and only those six things you can make it say call me can make it say message me another one that comes up quite a bit there are the images you're using in your post correctly sized the easiest way to know if they're not if you see a bunch of white space then that means they are probably not correctly sized so let's see who we can pick on here let's pick on calvin let's see how they're doing so this right here this is not a correctly formatted post made an upload a thon now and it looks like a disaster they're going to get sued because of this olympics they noted that that was a joke but it looks like for the most part their images are actually really well size so they're taking up the full breadth of the page if you have one with a bunch of whitespace on the side that has not correctly sized ideal dimensions are a one to one or square ratio can you like eight hundred by eight hundred sixteen hundred by sixteen hundred and we'll get all those dimensions on the website afterwards but they are very specific so jumping to number two pages like an awesome should contact you put that in there nope it looks the button itself looks a little bit different but it will do the same thing across so right right yes it'll do the same thing on your desktop but i love the color now for select businesses i mean it makes sense for you guys because it's again you know eighty percent of people are looking at john you know on their phone anyway as and you guys have sent an clips of the all the different places or maybe have you know a picture of your teen i mean the rest something something really high rez and self explanatory so like i i like that photo because i kind of get like where you're going but my only thought would be you and i know what it means and other people would make the connection but sometimes it you know the easiest way to think of it is how smart is your user we want to make it as obvious as possible for the what is that were do it that's great yeah like for you guys it could be that you change it out for your last event because that i would connect somebody had a hand hands hands don't want anyone to see that i would hesitate to hide it but to an extent i think like some of that's part of your story too you know you can kind of scroll through and see oh this is where she did that or got more active i'm sure if you scrolled through our page i would be embarrassed by some of the things from a year or two ago well it could just be that it's not cooperated but i'm i would say keep going because i want you to get into other  that's ok you succeeded chris that's what matters yeah i would keep going and make sure you guys are chatting because you're in different places and you need each other more than you know so and chris your friendship today ok so moved over three facebook tabs this one will be a short thing but i'm going to show you up here because again we didn't look at this earlier so if i'm on my facebook page facebook tabs are a little bit less visible than they used to be arguably but there should be a section over here that says manager tabs if you click on that you can see the different tabs you have and these fall into two categories these are either a something facebook makes and therefore you already automatically have or b you could do something fancy so if you have for example an e mail newsletter you can type in constant contact form or tab and there are tabs for most of the well known programs out there that will automatically install into your facebook page and what that would do in the in this exact example is it would give me a little tab where people could sign up for my e mail newsletter from my facebook page if they wanted to shopify has a tab where if you do  commerce you can add that to your facebook pages that actual store and see has one pinterest has one in sitaram has one and to get to any of them you can have three different options to find them you can try finding them right here on facebook you can google mail chimp facebook tab and you'll probably find it that way or you can look in the settings of the actual app that you're trying to find a tab for so ma champ is built right into their settings console and you can even install it right from mail and those are really neat so let's look at just a quick example and you've probably seen these but so i think mom's  although for some reason i always have them in my mind me a little local group and if i go to their page oh no they added just to go they used to have a tab and now it's god let's try the downtown market i believe i had one there we go so if i click on newsletter sign up i can sign up right here notice i didn't leave facebook and i'm signing up for their e mail newsletter and you'll see at the bottom that's a mail chimp tab they also have an instagram feed where i can just see all their instagram contest now cross promotion is always valuable i think it's a little bit of a struggle if you know that you post the same stuff on instagram that are posted on facebook and you might ask will do i need a tab if it's just the same content do i really want to show my twitter feed to facebook users who hate twitter usually as a whole so do you think about this a little bit but know that you can do it it takes five ten minutes to figure out and usually it is free there are paid tabs if you want to get super fancy dancy that will be five ten twenty dollars a month there are apps like we box dot com and short step dot com that will allow you to do all sorts of fancy things like run a facebook photo contest where people can actually vote on different photos and the winner will be selected based on that so you can do something free or you can do something complicated but know that tabs are something to consider at the end of the day a great facebook page doesn't replace your website but it feels almost sometimes like it could because there's so much available there absolutely apply now and in a tab you can it with box or short stack and don't worry we'll have links to those you can actually just a load a web page so if you're just working with like a simple form you can just load your form and yes people can apply right from facebook box is another form app that has a tab for free we can install it right on your page we wan make it is easy is possible for our users to do what it is we want them to do because by default the more friction we create the less action will accomplish so kind of toggle past three and focus now on four and what i want you to do for four is i want you to investigate one another's so if you are sitting next to your partner your partner will try to find the answers to yours and you will try to find the answers to your partner him and here's the thing i mean it's it's it's it's totally worth it or not to me in the end of the day write this i mean it's it's interesting to look at this it's probably me frankly i'd want to put my money there that you might decide it's worth pains me to try any depending on how you feel ok it's another minute or two on the the bottom line here as you're looking through this if your phone number is there should your facebook u r l be they're also pretty straightforward and we have to decide is marketers are we going to do our website and our phone number are we going to do our website our phone number and our facebook page or are we going to do our our other seven links to right i got an e mail the other day from someone with an email signature that had like ten different pieces of information in it and i ever were going to click on any of those i don't know but it is really worthwhile to think about my fever little thing that a local company did is they changed their call waiting they knew that you were going to be on hold for a minute or two and while you're on hold don't forget to check us out on our facebook page and i heard that about eighty times and i was on hold so i went ahead and i went to their facebook page as i was curious to find out more but bottom line in a great we are not going to go over best practices which is b p s that's my shorthand these should be taken not with a grain of salt but with maybe a whole truckload of saul they're all exactly that they are guidelines will look at these and you will find i don't think that one's true and you may be right every page is different every audience is different so are not going to go over those there there is no perfect time to post sun facebook there is no perfect post to create on the internet they're all just best practices so take them as they are and don't yell at me if they don't work going to continue forward so thank you guys for taking time to to make a new friend hopefully that was useful bottom line here your takeaway from this section should be it's important to sit down and take a look at what you're doing there are probably some things that need to be addressed and it's going to be up to you to prioritize right well i don't have ten hours to spend on this what is the most important to me so let's get into some fun stuff we're going to talk now and don't don't move away from your new friend if you haven't if you've already done so that's ok but you guys could continue that content contests and tasks i said content twice we're going to get into the stuff that you post your campaigns your ad so first of all like all marketing it is super critical when we're on facebook thinking about our content that we step back and instead think first about our audiences we all have at least probably two audiences some of us have four five six seven really simple thing to do that can be quite powerful is to make your own version of what would be called a persona right so if you are a school one persona might be the parents of your students another persona might be people who donate their time and money and another persona would probably be your students so you want to think through your different personas because as you build a content plan ideally you'll actually do it based on that so i might say my two personas are students and parents for students i'm going to post a b c and d and for parents i'm to post one two three and four so our content plan will be built to align with our personas maybe it's our decision makers are women and but we're also advertising to their husbands so we're going to post content that's a little bit more gender role specific you're going to take those personas and you're going to do you tell them as much as you possibly can a great thing to do is actually used a real example if you work with someone named sarah and she's your top quiet and she represents her persona then put her nam face on it when you're posting content for that persona you can imagine would sarah like it would she care about it what would she say about it so you take that set of personas and you're going to create content buckets around it now there's a lot of different ways to make a content calendar or a marketing plan you can create a super intense excel sheet that says what you're going to do exactly on every day and every time but like you i live in the real world and i usually don't have time to plan seven weeks ahead also i want to be a little bit more reactive to what's happening right if it looks like this is working i want to be able to shift so i would suggest that instead of getting so detailed that you have a a ninety day plan for what you're posting every single day that instead you work more with content buckets so maybe i'm going to post about events maybe i'm going to post about alumni and maybe i'm going to post pieces of information or stories about what's happening in my school today here's a picture of johnny and his teacher making a wonderful chart on the chalkboard so those are three different content buckets and i'm going to get specific about what types of things do i want in here what standards my trying to achieve and what doesn't go on here and how frequently do i want each one to happen right if i post five days in a row targeted at just one of my three personas that i miss the other two so you're going to take your content and you're going to count organize it like that i got my lego's i got my chalk i've got my  as you create that content another really simple best practice is to define your voice now if it fits you a new shop of one or two this could be as simple as i'm going to write it on a piece of crap paper if you're a large organization this could be a conference room sort of activity but when we talk about defining your voice we can be both broad and specific so in a broader sense are you a strong character are you funny are you serious are you religious are you political do you talk long do you talk sure all the things that make up you write just like you and i have a voice a brand has a voice and then you can also get really specific and grainy like i'm going to always capitalize this i'm going to never use all caps like that but i'm going to never abbreviate he is i'm always going to say he is i'm going to always use slang i'm going to never use slang all those little tiny nuances i'm going to use the oxford comma i'm not going to use the oxford comma because i'm wrong either way you want to document that all and stick to it because it's really easy to scroll through your page and if you're not being consistent i can instantly tell oh it looks like that page is being run by three people is there anything wrong with it being run by three people absolutely not but if you're all following different rules it's going to be really easy to tell it's going to look disorganized and when you leave which hopefully you never do but if you leave your organization this document should make it hard to sense that you've departed because the next person should follow in an ideal world the same rules as you so if you hire someone they are go follow the same rules you might want to put on there too what do you talk about and what don't you talk about are we going to get involved with the conversation about politics are we going to run from the conversation about politics or brands a voice is in the details of what it says and how it says it so you can take that too lightly if you do nothing else at least do that so core values topics that you're going to avoid talking about language that you're not going to use things that you want to appear as kind of a character trait and details about capitalisation and spelling by the way you can take that same beautiful document and you can use it everywhere so that your brochures start to feel like your facebook page and your website too so what kind of content works what are you going to post video pictures text video is at the top we know video gets amazing amazing interaction engagement i love with the twenty leaders facebook page i love that we are fortunate enough to be able to post high quality videos i also know because i'm in charge of their budget how much those videos cost right so just this one video without any ads behind it has had seven thousand views i know that that video gets people to give me money and support my cause but i also know that a cost time energy and money something that are not readily available to all of us so although video is a top priority it's often not what we actually work with pitchers are probably more likely what we're going to be using and if you go all the way back to the beginning a snapshot does not suffice me taking out my phone and grabbing a picture of this room and posted it on our facebook page a total of seven people are ever going to care about it because it's not interesting visually and i'm not a very good photographer we have to start to think about how to design  i'm going to walk you through one of my favorite posts from francis j downtown just because my wife is obsessed with them and jenny is awesome i know we all have different brands but this is a good example so first of all short and sweet do you have to do something really short up here you know your headline doesn't have to be short statistically a lot of people fall off after eighty characters so writing a seventeen paragraph memo people probably aren't going to read it that said every day i see some of my favorite authors that break that will they write really long things and they are doing way better than i am on their facebook page but short and sweet can be a really good technique then there's the picture and how the text goes with it so we're kind of leaving a little bit of a curiosity gap we're clever but not cheesy and reusing some action words right we want people to take an action and want to create verbs so this is not all about alliteration and running things please avoid that the image itself properly sized it's a square it's high resolution it's a clear shot you can tell right away that this isn't something she just kind of took a picture of right she set up this shot in advance i can tell what the product is as much as i know what an alpaca throw is so the picture only works if the picture is self explanatory you know don't get really excited about oh we're going to use photos and then go pick post a picture of a cat that has nothing to do with what you're saying you'll probably get some engagement but it won't really be good we want to take up that full space and then she adds text to the image this is a really simple thing that we can do that's really powerful from where you're sitting it's really easy to see what the text on the image says and a little bit harder to see what the copy says so that text on the image can be much larger than the text above it so a couple different tips by no means is a design workshop but just things to think through use contrast to help your design stand out just make sure you're contrast in the words i saw a post the other day and they did they had highlighted the up and every single line and i thought why is so important i wonder so make sure it makes sense your font palette should be something that stays continuous right don't go some of this is brandy and why no one right these simple don't go too crazy by the way seen just like really exciting circles with taps in the you can do that with things like kanva dot com and pic monkey dot com without even knowing the design programs but the quality is that there i don't know the kind of depends on what your brand is about so what is the perfect post did you use a logo but i r two photographers in the room know this logo bottom right bottom left every single thing that goes out that way i know who it's from that way if i save it on my computer the logo comes with it was the image dunny i'm going to keep saying different versions of was it a great shock because the reality is people don't care about poor photography anymore was it correctly sized did you add tax and was there some sort of call to action now that doesn't mean in every single post you're going to say by here shop now but are you asking them to getting gaged are you trying to create responses so let's soft a little bit about this machine or building because at the end of the day we're going to if we do this right build a content monster and it's hungry it's like the cookie monster so let's imagine we're doing four really good posts a week or seven really good post a week where in the world is all that content come from it's a lot and this is just facebook right there's other platforms that we're probably doing too so a couple thoughts here how the process for collecting contact that looks differently for everybody if you're the one collecting content if you're the one taking photos then that's pretty straightforward make sure that you actually have time to do it if you have a team or a one or two person team think about how you're going to get others around you to give you  a really simple example here if you go to rest of insight and you go to resi even dot org slash send they have a web form where anyone in the organization or anyone in the world really can send concept sent oh great i can collect the names of the people who it came from i even got is there a photo released so that's a really good tactic if you're a little bit more on the fly move has little tiny business cards or you can use just a normal business card what if you print out business cards with either that u r l or if you want to go keep it more simple just social media at our website dot com or even your personal e mail and you can just keep that card deck alone and whenever you see someone grabbing a sure you can say hey go on send that to me ok i'd love to see it if you're a larger organization creating content and getting it to you is a culture that you're trying to build it is a culture and it's hard and you're going to try everything you can think of in your war chest to get people to do it and at some point you're going to draw a line in the sand and you're going to say it either works or i'm going to give up that i'm going to find another way to do this and i know all of you well enough to know some of you are in that situation where you've tried really hard and bottom line no one's going to send you content it's up to you yourself in you but there are definitely tactics out there for getting out you can apply this same externally right hey i saw you take a picture that if you send us a picture i'll give you a dollar off what you're buying right now there is ice cream do you guys do anything like that can i do like a pitcher and get a dollar off on the spot route i was that a retail shop getting my iphone fix for the ninth time and they had a little spinning wheel right at the cashier register and they said if you take a photo of yourself and post something positive to our page and show us you get to spin the prize wheel so to do do i took a picture i spun the prize reel and i got five dollars off my two hundred dollar fix made me feel better anyways so think about all the different ways you can you could inspire someone to give you have a process also for creating content are you going to use something like kanva dot com what is great for people who don't want to do photoshop or design or adobe products are you going outsource it is your husband going to do it for you is your wife going to do it for you are you going to put text or images are you going to give up on that because that's a nother layer and bottom line definitely create your own list of best practices that i'll help those things in number two be consistent what about you guys what have you done to get people to give you contact that's worked or what have you done that's failed because those are important to yeah and you gave them something fun right and that's a good strategy to a good way to win people over in any scenario is to try to make it biden for them the previous mayor of holland kurt  could make it fun he would he would do anything for facebook contact because he didn't he had a fun time doing it and it really added to the page anybody else anything that you've done that's failed or succeeded both are important has anyone gotten tired of asking people in their organization for content yeah it's hard you'll become kind of the the content crusader people get tired of wow there's she goes again yeah and it could be it could just be that they didn't you know people really guard their personal feeds so getting them to post depending on the audience to their personal feed can can be challenging right if i think i don't really want my friends to see that that i might not do it if you like my mom you think oh i get ten dollars off all share with the whole world maybe that works we're all different audiences at the end of the day some of you are going to have to specially if you're in a large organization find a photographer i never saw her for there's a couple in this room people that you give money to and they go take pictures for you our number one demand when we work with a client and we're kind of more in the mid size space so we have we have budgets that are a little bit up there but our number one demand is if you don't hire a photographer we won't work with you because i can be great at everything else but if i don't have pictures it's all worthless number one request if i'm on a board is hey do you know anyone that takes pictures for free a whole business opportunity out there right now so let's look at some specific ideas for posts well of hate so here's wal mart this is the strategy of like if you do this or share if you like that so they take two products they've got to put them next to each other and by interacting with the post i'm going to tell you what's one i want so vote with your  activity this is fun so long as it's done in a positive light right if you're a car dealership you're probably not going to say buick first says dodge or you know what you are going to vote for you don't want to you don't want to do it in any way that would create negative feelings sure we've all heard you should do a poll if you do an actual link to a poll and you get more than five people to fill it out it's a miracle but what if you did a visual paul these are a lot more fun so here is big store nordstrom and they've taken a shop of four different shoe options and just kind of posed the question which one do you like you could take this to another level and you could number these so the poll is actually an image do you want to go left do you want to go right do you like blue do you like green you like dav and i'm going to show you this picture and tell you that i hate the strategy overall of asking people to like it just because these have gone down in in thankfully but for a while it seemed like every other post was like this post to like it share this to share it so i don't like that idea but what i do love about this and it's a little bit harder to see from back where you are this is john deere and these are actual john deere trucks and tractors and they arrange them to make a word we work with a trucking dealership and they did this at valentine's day it was quite a mammoth of an effort they managed to park i think it was sixteen semi trucks in a giant heart shape in their parking lot they climbed up on the top of their building and they got a picture of a hard made out of trucks now not all of us have that kind of time or ambition but imagine i'm selling ice cream maybe i don't want to work with photoshop but i have lots of sprinkles and goodies on hand well what if i spell things out with my chocolate chips or i spell things out with my sprinkle so whatever it might be think about the things that you have on hand and how you can get it's a really fun way to make content and it doesn't require any design skill just the ability to take a good pi offer advice sure notice how they do this though they're pushing you to the entire article on their blog which is a great idea they know that you're scrolling fast and you're not going to read the whole thing they're on facebook so they're using the opportunity to push you to an entire blog article so it's short form driving to long form content and don't just offer the same advice by the way that everybody else is offering banks are really struggling with this right now because they don't want to be able to educate and advise their customers with their facebook pages but if you pull up twelve bank face with pages will all look almost the same because they're all offering the same advice so you've got to figure out a way if you're going to do this to offer something unique this one seems straightforward but we forget to do it your ends your users your customers and i love for oh yes i'm just going to talk enough for you right i'm in the fro you know shop and i'm smiling with my five year old son and we're eating ice cream why not take a picture of me why not take a picture of your fee ends interacting with your business or your product tell their story people love to know you even if it's just a sentence or two about who those people are why they're here and what they're doing it was it was dave's birthday today he just turned three oh all right that's irresistible if you've ever seen me  the new york blog what is simmons of york that's it if you've ever seen that it pretty much illustrates the perfect way to do this he happens to be an amazing photographer so that certainly helps but at the end of the day he's taking photos of his fans and he's creating stories around them sure you can go for the cutesy right picture of a dog in of itself or h p would be worthless because it wouldn't connect to anything but if you could figure out a way to intertwine those so how could see that the dogs are on an printer you could probably barely see the logo back there but it kind of works because i connected it to the brand sure we all know that kids puppies always w use real people so this is similar in a way to the idea of showcasing your fans with their products but i think this overall is intended to kind of take it a step further right so i know that this isn't a stock photo i know that he wasn't dressed by a modeling agency it's a real picture with a real story behind it i could google this individual and i could find out more about that and that's how real they are trying to remember that there's a recording happening so as far as contests go how many of you don facebook contest that succeeded and it's a win because the car wash connects to the car which connects to the oil which is the product right so it's not we're giving away a free i pad why well we sell horses oh right we want there to be a connection a contest that gets a lot of attention from people that wouldn't end up being a customer is literally worthless i would rather have twenty people engaged that are actually you know buying my product than twenty thousand that will never talk to me but that's a great example if you have all along a pile of free car wash tickets to your local car wash that could be a good campaign another thing i will say real quick about this so this one was an example we gave away pumpkins which was pushing the limit a little bit as to how it related but pumpkins related to families families buy cars a little bit out there enough even though there were forty winners because someone thought it would be a great idea i mean to have forty pumpkins because quantity right we didn't have a lot of people claim them and you know it's not about that you can run it again if they don't pick up their prize you have two prizes to give away now so sure you could do a sweep stakes are a giveaway i think that your audience has to really specific for this to work and i certainly see it work moms who love pinterest it's a great category for contests and giveaways but if you're advertising to business people with limited time men and women who maybe wouldn't be as likely to engage keep that in mind there so a couple takeaways here make sure to create a voice document and share it internally content that entertains and engage is always going to win timeline contest so that's what we're just looking out can be a really easy way to engage just make sure you know the rules so those timeline contests are great because i don't need an app or a website i can go right on the page and want a link to the rules but just know that you can't require people to share the post you can only require them to like tabs because of the fact that you could do contests on them can really add value to your campaigns questions or thoughts about content before we jump into number so bottom line content is hard it's hard to create good con am i going to give money to facebook right mark zuckerberg is already doing so well why would i write him a check the end of the day if you go all the way back to the beginning remember we talked silver metal facebook is the number two as far as active monthly users now that could change someday like yahoo it could disappear into the night acquired for one fifth of its evaluation but it doesn't show any signs of doing that in the future post streatch bottom line is never going to be what you wanted to be for most of you and less you pay so the orange i'm paying the free i'm not so i did pretty well with my organic on this page but still wouldn't have gotten to where i wanted to go so you know that let's talk about the basics  so search cares about keywords when i am googling or being if you're a banner that form of advertising google advertising or being advertising for s c m that cares about what you're looking for dog grooming four hundred four two three it's a series of keywords when i'm doing not search tends to care more about what i'm looking for than who i am now that is a broad statement that google is really really innovative and they're they're catching up with a lot of what facebook is doing i mean they already lead the pack but they're figuring out how to do things differently so they're not just keyword based but for the sake of support occasion let's  magine that search is more concerned with what you're looking for than who you are and there's nothing wrong with that there's a reason google is the number one advertising platform they've obviously got it figured out face k though and social as a whole cares about who you are a lot more than what you're looking for most people don't go to the facebook search bar and look for food local maybe user defined restaurants i don't know but most people don't use facebook the same way that they use google so facebook tends to care not so much about what you're looking for and more about who you are so marketing has changed they used to be all about demographics and if you asked the mad men era advertiser they're going to talk to you about age brackets and locations and income those things all certainly still matter but facebook is really good at asking the question who are you do we want to advertise to people that play soccer people that coach soccer people that like cats people that like dogs people that like trump people that like obama i can advertise to anyone i want i can advertise to african american women who speak spanish and live in chicago i can be very very very specific so what kind of money should respect write well there's no easy answer to this because it all the way depends on your budget your goals your capabilities all sorts of things but just so that you have some food for thought let's say you don't have much money maybe you're doing it just for so for your nonprofit maybe try spending  hundred dollars in your first month maybe a little bit more money and endure a larger organization maybe you're spending three thousand dollars a month between three billboards and you can cut one of those and try investing and facebook instead which is essentially an on line billboard so maybe you're going to spend and five hundred dollars on ads it's all over the board right so a good starting budget fifty bucks one hundred bucks it's a good place to try things out there are organizations that run on facebook and they do really well just spending eight hundred nine hundred dollars a year for a larger organizations share their home in millers of the world we hope that they're spending a couple thousand dollars a month and we imagine that they are based on their performance so there isn't an easy answer here but bottom line it's a good idea to start talking that through and a good way to sell this up the chain if that's something you have to do do a test out of your own pocket for ten bucks spend ten dollars on an ad and show them how many people you reached versus how many people you reached for free it's a great way to convince a board who may be older and less supportive of why they should do this and really make sure you understand social media advertising isn't really any different than any other form of display advertising right when the internet first came out it was pop ups well now it's inline content native content whatever you want to call it the game hasn't necessarily change that much now we pay fa to do a video ten years ago we paid n b c to do a thirty second spot what's the difference unfortunately it's usually not that easy to get to make sure that you're aware of the twenty these are running as an ad you will notice something you might think to yourself well why isn't that text bigger well i'd love for it to be right as an advertiser i love for it to say  to take up the whole thing facebook has a very simple rule called the twenty percent rule and the bottom line is you're not supposed to use more text than twenty percent of the image would be and there's a little tool called the grid too l i'll have a link to that you can also find it just by  just like that that will come up and an order to check my image i have to go get it so let's imagine that i was uploading this image ring it up and then they call it a grid because that is how they're deciding and they've actually updated this which is really neat they now tell me automatically i useta viger this out on my own but they now tell me automatically if i have too much text if you're making your own post you're either a just go smart about figuring out how much text is too much or you're be inside of your design program you're probably going to set up like a template so that you can track how much text you have and what's interesting about this is that it impacts  design so of course it be great like i was saying to have huge words but i can't do that i have to respect this rule now i can have as of oh i don't know we could go they change this and i can have too much taxed so it's rating me over here and saying you're either ok your image taxes pretty low it's medium or it's high and then it says that my reach is going to be impacted accordingly  bottom line you want to be green you don't want your ad to reach fewer people you don't want facebook to hold you back this is important because your ads don't reach people very well if you don't pay attention to this very basic rule if you're a designer you may be innately annoyed by it that's ok i understand so in a little while here we're going to look at how to build your own audiences on facebook and that's cool really powerful but if you have a mailing list of any kind you can create a custom or tailored audience and they needed about a custom audience is it works like this ready for school has five thousand people in their donor database i take those five thousand emails i upload them to  facebook ads and facebook ad says oh we found four thousand of those five thousand people on facebook and now i'm going to create an ad that goes just to those people so instead of having to try to figure out how to get to the right people i can get to an existing list of people and be very precise obviously that's an easier tactic for existing customers or clients than it is for e mails that we don't have because then it doesn't work but i even recently worked with a client who had purchased an i usually don't like purchasing e mail list because eighty percent of the time it's a bad decision but they had found a really reputable situation and they had purchased a twenty thousand person e mail list and when we uploaded it we were able to build a fifteen thousand member audience based on that so we knew exactly who we were sending and i'm going to go to business start facebook dot com to get to it you might go to add sub base to get to it depending on whether or not is business manager but here inside of the ad platform i would just open up one of my attic counts quantity is a little bit important here other ways that you can create what's called a custom audience aside from your e mail list you can do it's now on usually as retargeting so they call this website traffic here what retargeting looks like is pretty simple you go to the shoe store on the internet and the next day you start seeing ads for shoes and you keep seeing ads for shoes and then you buy your shoes even though you're trying not to so i have a pair of toms that i just bought because they followed me and the next day i was in a moment of weakness and i decided to get those shoes so i did we all know that this is happening although we don't always know how to put a name on it right if you're going through a season in your life where you're moving or you're getting married you've probably noticed you start seeing ads about that as a matter of fact the internet is so good at figuring this out  that i just love which is from target target you start showing facebook ads to a young lady around the age of twenty and they are for prenatal vitamins glances over shoulder one day and says this is outrageous dare target this to my daughter she calls to complain long story short it turns out that target and facebook knew that she was pregnant before dad did that's how good the data is that's a real story probably summarized poorly rub site traffic you can do this by putting a tag on your website and whenever someone comes to your website facebook says ok i'm going to follow them and i'm going to show them and out on facebook too so you can kind of imagine especially if you are a place where frequency is important h you tag every single person who visits your company website employment page and you follow them around for thirty days so that they can't possibly forget how great of an opportunity yours  was different ways to use it not just retail and you could even do and this is brand new alyssa people who have actually engaged with your content so if you have content where people are engaging you can go back to that same audience who has kind of self identified and said hey we like what you're doing and you can run ads just to them so these are all ways to build a custom audience without even getting into demo as an interest which is what we're going to do in just this isn't necessary where you have to start but it's a great place to start you're going to pay more but you're going to get to a really specific group of people so what backtrack just a second most of you are probably most familiar with the boost button so the boost pardon me i have a love and i hate relationship oh we should hire amber look at that picture that's great so i have a love and hate relationship with a blue spot i love it i don't actually i don't really love it what i like about it is that it gets out there the awareness that you can advertise what i hate about it is in their desire to be as simple as possible they also kind of short change you so if you've had an experience that goes something like this while i had to hit the  you know i kind of put in supply will that i thought were mine i didn't really do anything now and i spent twenty dollars i don't know why that is because the bush button immediately states it takes one hundred options and gives you only three of them which allows you to spend money on the wrong thing quite easily so that said let's just glance at the boost button because the ads platform is easier to understand in some ways if you've used it out that's usually about someone it's not not usually something that people have great experiences with so sure i can customize kind of where they live i can maybe talk about how old they are i can put in my budget my duration at the end of the day boosted posts are not super successful now if you're spending forty dollars a month and you watch the next twenty minutes and using that don't really want to learn all that just to do something sure this could be a place to get your feet wet but at the end of the day you're probably not going to get phenomenal life changing results with it so what is one to do so there are two ways to interact with boost button is the bunny hill the ads manager is the the diamond and then the power editor is the double diamond it said steep hill that only grandpa goes down so i would suggest that you some of the ads manager it's really fun and there's enough to figure out there unless you're really data driven centric sort of person i would graduate to the manager or via the power editor later because there's a lot more in there so let's look at what this does first i want to take a quick tour and then we're actually going to create some ads so here i am in my ads manager but you glanced out before it's very important and frankly it confuses me all the time if you click up here there's a bunch of buttons and options that you want to remember that there's a another button that says all tools ninety nine percent of the time if you can't find it it's that it's over here so they've got this broken up into a whole bunch of different things and we're not going to go through every single one because that would be a waste of time but the basics here before you get going you're going to have to put in a billion method so if you had a thousand dollar budget all the sudden you might get two bills in a row in your years county department i call you and say what's going on so be aware that there are some nuances to understand about how facebook bills the easy way to do it is through your pay pal account if that's a possibility and if you want to be really careful you should know that there are places where you can set some limits and here so here i am i could set an account spending limit as a fail safe now when we get into the actual ad campaigns there are lots of places where we can tell facebook how much money to spend but excuse me if you're like me and you're worried about things you might want to put in a fail safe here if i put in  hundred dollars here no matter what i've done and any of my ad campaigns it will stop across the board once i spend one hundred dollars so it's a good place especially when you're getting started it's very easy and we have an intern every year who manages to do it it's easy to accidentally or ups i thought i'd put in a hundred dollars for one day but apparently i put it in on going as per day and yeah i spent eight hundred dollars sorry about that it does happen so this is a great failsafe if you've got to track your invoices and all that here not done obviously but interesting and critical to anyone who happens to care about their money if you want to do custom audiences on your website you're going to need to install what's called facebook pixel which is just a cutesy name for a trucking code so this is a line of code that goes on your website you can either eg figure out how to copy and paste it into the right place or b you can hire slash beg a friend to do this for you this is the kind of thing where if you have a developer you email your developer and you say this is what facebook told me to do can you go do it for me and you spend fifty dollars and it's done you can't do those custom audiences based on your website traffic until you install a couple of other places to look at and i know this isn't the most exciting thing in the world but i do want to be detailed here you can also once you're you've started running ads your ads reporting is going to look entirely different then dollar ad on facebook just for this revenge that was delivering just on mobile i got sixteen people to say they're interested in not come i got five thousand three hundred people that i reached and i was spending about seven dollars every time someone said i'm interested or i'm going and total i spent one hundred twelve dollars and seventy nine cents so i go later to learn what happened what didn't happen what worked what didn't work and now i'm going to switch over to the actual ads manager so this was similar to the reports but it's meant for live campaigns c c there's a whole bunch of different campaigns down here that have been going on over the last couple of weeks you can see how much i spent in the last seven days not very much we haven't been doing many ads lately  and then i could even jump into the campaigns and drill down so this is where it gets fun i'm going to create an ad maybe you've done this before maybe you have it on the left hand side the first thing you want to know campaign ad said actual ad the way i think about this they are three different folders so my first fuller is my campaign that's when i'm organizing based on objective am i trying to get more people to see my content and my trying to get people to attend an event and i try to get people to click to my website so these are my actual ads as defined by the audience and i'm targeting where i'm targeting them and how much money i'm spending and then within my ad said folder i have finally last but not least the actual ads and those would go inside there so i might have inside of this folder i might have a couple different ads one two three maybe this one has a picture of a ca this one has a picture of a dog right this is where i'm experimenting with my actual creative my headliner my image it can get tricky to stay organized even if you're just making five ads and in order to track things nor to figure out did it work did i get better you have to have an organization system otherwise later on the data won't make sense so make sure you understand how these functions i'm going to go ahead just for the sake of simplicity and i'm going to select this one so first i'm going to create a campaign maybe this is just my summer test campaign and this is where i'm going to actually create my audience now if i had made a custom audience right would click and it would have that saved so i would be able to skip a lot of what i'm about to do now if i had some audience that said i don't so here we're going to get into some of the details so i'm going to give you a quick fly through or fly over i should say and then we're going to actually make an app so you can see what it looks like so here we go this is my basic demo information i can target locations ages gender and languages maybe i want to do an ad targeted at my spanish speaking audience and i'm going to therefore write it in spanish and actually write in here i only want people who speak spanish to see this down here below i'm getting into what's called detailed targeting and this is where there's all sorts of fun toys to play with i'll give you a couple different examples because that's the best way to understand it so here's another way to look at demographics but i can do it here based on larger pieces of information i could say i want to advertise to all the moms in this location or i want to advertise to everyone that considers themselves likely to engage in politics or maybe they're a liberal or conservative i can get down into that maybe i want to focus on education levels people who are in a specific year of school people who went to a certain school maybe i want to advertise to people who went to hope college i could search for hope and all of a sudden but it being but a boom now i'm advertising to people that went to hope i can say oh i want to be from this year to this year maybe i want them to graduated in oh let's go all the way back to one nine this is an ant conversation everything that i put in here is going to be and and so i'm advertising to hope college students and then if i put in kelvin it's an ant not a not not not to be confused with exclusion targeting which we're going to talk about a second so this ad is going to go to people that are either at calvin or hope and any of those years there's all sorts of goodies when it says demo or demographics that i can look through and you really have to click through these to get familiar with them at think through how they might apply to you so maybe you're in a jar and you're trying to find people that are likely to move maybe i want to go after people who live here but they're newly engaged maybe that signifies that they're going to move soon or maybe just people who recently came here facebook knows what's about us now some of you are giving me the look that says how about me well there's a lot of different ways that facebook collect data a simple way to think about it facebook knows what you tell it on purpose i e you fill out that you are a photographer and you're self employed facebook knows what you tell it by accident so maybe you don't fill out your political affinity  bunch of other offline databases like axiom where they take off find out it based on maybe your credit card behavior tracked by or other databases and they integrate out and they connect the on line to the offline so they can build a more comprehensive profile stack of information this big is what facebook's data on you as an individual looks like if it's printed out there's a wonderful geeky documentary i remember the name where they actually succeed at getting a print out of one individual's data and it's that tall so bottom line they know everything about you some of this is going to you'll find be more accurate than other things reported data can be a little bit tricky right so for example i did an ad campaign and i wanted to advertise to everyone that was a c e o and i quickly figured out after spending a couple hundred dollars that a lot wonderful ambition but they might call themselves a c e o and i might be thinking i was looking for like the herman miller sea right so self identified data can be a little bit nuanced after you get out of bodybuilding you can go after if you're a retail store people who are interested in clothing for children so you can imagine how much of a goldmine this is maybe i want to go after people who really like dessert is that possible about it is food and drink i'm going to go after food and dessert vamp now i know that i'm getting to people that like ice cream so again there's a million different options in here that will allow me to get to things that you're interested in maybe you're a hunter maybe your surfer maybe you really like basketball and then last but not least behaviors this is targeting based on what do you do what action do you take that facebook knows about so i can go after digital activities and i could say target anyone who is a facebook page administrator which by the way is what i did for this event because it made sense if you were f p admin you might be interested in this workshop i could go after people who like to give money to charities to like to upload photos who own small businesses so i can get again all sorts of information and only through trial and error are you going to or a what works and doesn't work and b what seems to be really accurate what may be wasn't quite as accurate as you wanted it to be and of course you can save your audiences because you're going to be spending a lot of energy if you do this right building a couple of different audiences and you don't want to have to go through it all over again yes that's ok jump you always rebuild on how much money you say you want to spend so you don't have to worry in some to some regard you don't have to worry about how big the audience is because it's not necessarily going to impact how you are billed however coming up that a different way if i build an audience that is nationwide audience and has three million people on it and i'm hoping to spend ten dollars is that going to have an impact no probably not so if you have a smaller budget an argument could be made that it's better to go after a micro right if you're local go local if your niche go niche if you're just moms just go to the moms the money is going to go further in a smaller pond than a big pond if you don't have much right if you're doing a nationwide campaign something that would be on then you need to have a million dollar budget do you have that no neither do i when we advertise we go after niches it's more effective so down here you get into your placement do you want to show up on their phones do you want to show up on instagram do you want to show up on the desktop and do you want to show up on the right hand column or the right hand rail i almost always want to show up on mobile because if i don't have it show up on mobile that i might as well not run it nobody's going to see it but sure you could make arguments that maybe i'm trying to get them to do something really complicated and i don't want to run the ad on their phone because they won't do it on  again if i only have ten dollars and i'm going to spread it across to plot forms probably not but maybe news feed of course and then the right hand rail probably not but not not something that you have to avoid it depends on what you're selling are different things work in that right hand rail better than others i don't usually like it because usually when we're doing ads we're targeting branding as an objective and therefore i wanted to look like it fits the brand in the right hand rail doesn't always do that for me keep coming down here now we're getting into money so we'll get into some of the specifics of your question just recently facebook changed the way this works used to be if i said ten dollars excuse me then i would spend ten dollars not so much anymore there's a little bit of leeway nothing to panic about but if you mouse over this little info by you'll notice when your ads have more opportunities yada yada yada bottom line i might spend up to thirteen seventy five even though i put in ten right it's a little bit more fun that way so keep that in mind when you're running your ads or the end of the day it's debatably a good thing if your ad is doing really well you don't have to remember to go in there and adjust it if it's not doing well then it will keep it on the lower end but it does certainly make budgeting at a different adventure can't sam in love with it here you get to define is it a daily or a life time my strong ed piece of advice is if you're just getting into this do you like time budgets daily budgets hoops i've been spending one hundred dollars a day for the last seven lifetime budgets are a little bit safer if you are doing ten dollars i wouldn't run it for more than twenty four hours you're spreading yourself way too thin so if you're doing time dollars make it a life time budget put in your day and then run it for the next day here we go well that's confusing so i'm running it for a whole month that would be bad no doubt it's unspecific time that i also note that facebook watch this will try to change that number on me all the time because they want me to spend more so i'm going to go back and fix it as a ten and that is are you very who like to spend lots of time getting from a dollar click to ninety cents a click but they're the default options can work for you especially when you're starting out so you're going to get charged either a pern impression or  m so for every thousand impressions i'm going to get charged or per click and it's going to depend on what kind of ad you're doing right and i'm doing an ad targeted at website clicks they're going to charge me when you click on the app for this ad though i'm just trying to get exposure or brand awareness so they're going to charge me based on how many people see it and then delivery to an ad scheduling those often you can just leave alone too but i could change this  run on a schedule maybe on advertise it something between the hours of nine and five but you can't buy it if it's not during those hours so i'm not going to advertise a special that my retail store at nine o'clock at night when you can't buy at nine o'clock at night and delivery type i'm going to suggest you leave that at the want to one level as a default to but you can make it so that you spend as much money as possible as fast as possible so maybe you have an event at four o'clock this afternoon you just placed your ad you have one hundred dollars you don't want to wait until later you want to go out as soon as possible that is when you select that option so using all of these things i could create an actual facebook ad and if you feel overwhelmed that's ok let me tell you just a couple mistakes that people make they build too complex of an audience on their first go the reason of that can be a mistake so as much fun as it is to say i want to go after people who like deserts buy things online are the ages of thirty to fifty and like cats as much fun as it is to say something like that out loud it's confusing to do and it also makes it hard to test when you start doing this you need to visit if you haven't been to school a very long time this idea of a  split testing right unordered you in a view split task as most simplistic form i'm going to hold everything constant but one so i can test had lines but i can't test them at the same time that i'm testing artwork i can test audience is but i can't tell some at the same time that i'm testing headlines and so forth i can only test one thing at a time so if you have an audience with seventy different interests in it you can't test all of them at the same time especially with a twenty dollar budget so especially if you have a smart budget my suggestion is to keep it simple maybe if you are in i'm apparently a little i want ice cream and it's going to keep talking about ice cream maybe if you're an ice cream shop you're going to do a test where one audience is  as defined by moms and demographics and maybe you're going to do another ad where you test it against college kids i'm going to keep the have long lines the same and everything else and i'm  against the other now if i tried to do seven different tests here i would have no idea what one worked specific clicks and actions website clicks are not the same as clicks by one of my favorite things to hate so if you get excited and you see wow we had ninety clicks that is not a web site click that means they clicked on your post maybe to look at it maybe to blow up the photo maybe to share it but it doesn't mean they went to your website so be careful especially without one at all it catches even me sometimes there is a ton to learn about facebook advertising a ton toward as a resource i will tell you right now because they want to let this be a five  very simple one is lynda dot com they have an amazing set of courses on facebook ads that walk you through every single detail and you can stop and rewind and then the single best resource out there for facebook ads is john lunar and i have yet to figure out how seppo he makes money but i know he gives me great content again those links will be in the stuff that i'm shar you but this is where i go on and weekly basis to really dive in to my facebook ads and if they are out how to do them better so before i show you how to create a natural ad and then let you go i want to pas does anyone have questions thus far you've all mastered it all actual ad then i will go back to our manager here we're going to start from the beginning only we're going to do a different kind of ad that's a little bit more complicated here i'm going to send people to my actual website location wise what's the furthest you think people drive to get  yeah that's ok yeah i'm going to say twenty five miles right because of the fact that people are traveling i could do people who live who recently were or who are traveling in so all those have different meanings or i can just say everyone i'm going to go after people who live in this location although i missing out on a tourist probably i'm going to go after the kids because i'm going to take the mcdonald approach with limited information and think hey they're the ones that bother their moms to come so we're going to go after the kids i mean to go after those who speak english i'm going to go after let's see here i believe that we found desserts as an option or we could just even type in a couple different ice cream options so maybe they really like what's your what's your ice cream  ice cream called moon or maybe i go out to the behaviors and i go after people who like desserts or who buy desserts right remember in food and drink we had found people that actually liked desserts or i can i can add people that qualify i can say people that don't qualify so a good way to narrow down your audience a little bit is to think through who in this group of people that like desserts and chocolate one by ice cream or want to be as likely to buy ice cream so here i am in this category and i'm going after people who i want to exclude and i'm going to do it even though it's a little bit unkind just because it'll be fast i'm going to say if people don't have extra income then they're not going to buy ice cream maybe i've done research and it shows that people who make less than a certain amount of money are not likely to buy ice cream right and that's that's a little bit mean but that's that's marketing sometimes so i'm going to say you know what if you if you don't make a least forty thousand dollars a year you're not as likely to buy ice cream and i'm going to get rid of  is a really easy and powerful way to start excluding people that even though they're interested in something may not actually buy it of course there's other ways to do it too so just like that i have built an audience i'm getting rid of the audience network it didn't show up in the other option because those are apps and websites outside if they spoke and i i'm not very interested in that usually especially with a smart budget so over here i see that depending on how much money i spend i can reach about twenty six hundred to thirty seven hundred people so for twenty bucks a day i might reach the twenty six hundred people in my target audience n notice that this looks a little bit different to this is based on a link click because i'm trying to send people to my website not just show them my post so this looks a little bit different because of that and then when i get to the actual ad i'm going to have a whole bunch of options i didn't have before because i'm not advertising a post i'm creating something from scratch so i'm going to have to select what facebook page it goes to i'm going to have to put in what you are  i want to send people to i'm going to have to create a headline i mean after basically design an entire post inside of the ads platform but i'm going to be able to customize it in ways that i can't customize a typical facebook post so maybe i want to change the button maybe i want to say download or donate or apply i could customize all sorts of things i can even customize the link maybe i wanted to say something pretty even though it's actually a really warm lake a long link excuse me i can customize that in here if i had a pixel installed i could add that in here so designing  here even if you're really good it should probably take twenty minutes thirty minutes sometimes the first time that you create an ad for any specific campaign and as far as costs for something like a website click it totally depends on your audience you could pay fifty cents you could pay three sons you could pay five dollars it depends on how expensive it is to get to the people that you're trying to get to so if i was trying to go after lawyers who had over five hundred thousand dollars and lived in the chicago area i'm probably going to spend five to ten dollars a click to get to that but if i'm going after something broader i'm going to spend a lot less often i end up spending ten to twenty cents per click by the time not optimized to nap that's not bad so we're going to get ready to wrap up there even though i would love to talk longer than a never content with how much we've gotten through but i want to open it up before we wrap up questions how many of you feel like this is the ads are so that you can go do or how many of you have already gone out into that one on one stretch and could share a tip or two for those around you who are venturing out i'll pick on you because i know you guys are so you've done you've done some ads right  what would you tell people i'm putting you on the spot what would you advise people to keep in mind as they start out sure yeah so the cost per click versus cost for oppression is a long conversation the short version though you're going to bid on the one that's most convenient so you're going to get pulls right if i pay people to see it then they're going to click on it so if i bid on impressions and so going to get clicks if i bid on clicks people are going to see it before they click on it so i'm still going to get impressions it's best when you're starting now to leave it at the honestly if you're getting really into it so if you read something like john neumar he'll tell you if you're going to spend a couple hundred dollars you want to do it all as impressions because you want to be able to measure so to stic differences between different ads the reality though is all that depends on like what level you want to tackle it out and how much money you're actually going to spend so bottom line one on one level is i would encourage you know to not be afraid you can't you can't break anything as long as you double check what your copy says and your link is you're not going to do anything neatly wrong so don't be afraid to go try this don't be afraid to try it resource symposia labs dot com slash f p workshop that is where i put all the stuff that i i showed with you today it's all up here under the picture that guy died i also put a link to another favorite walkway up i think that's how it's spelled cade q w a y a they actually run a an agency focused facebook platform that's a couple hundred dollars a month that gives you all sorts of even more intense features and they have some of the best content out there in the whole world if you love learning and solve teaching this is a great place for you if those say in sound awful then you should probably go hire someone honestly because this is something that's always changing i have to read about it every week to stay on top of it yeah so i mean at the at the most basic level you're going to be able to say how many people you reached in a specific category we're not going to get into google analytics today because that's a whole nother three hour conversation but a lot of those guys are goals you can track inside a google analytics so maybe your goal is to increase website traffic maybe it's to increase the amount of people that attended your events so tracking becomes really challenging there's not a simple way to track and again that could be a a much larger conversation but i would think of it this way there are three different things you could track all want is kind of the basic stuff like how many people liked it how many people are following me the value there is arguable level two is how many people took an action so you could pull up with that section we're looking at the have reports how many people engaged with my posts how many people clicked on the post to learn more about it and then the third more complicated and arguably the most valuable level is how many people went to my website how many people called me how many people came or bought those things are harder to track but not impossible to track and i think metrics are really critical but what fascinates me whenever i speak to a board or a group of leaders is how much pushback i get about wanting to spend twenty dollars when they're spending twenty thousand dollars on print or twenty thousand dollars on traditional sure digital is great we should absolutely measure it but imagine if you had asked the yellow pages guy how many people bought something because of his ad and then help him to it that's not to say we should have standards but people in leadership sometimes need to be challenged yeahs i mean that thousand dollar investment is going to carry for a whole year if you do it right or maybe for some of us we need to find a way to do it on going to france's jadon town we're looking at earlier she does a photo shoot every quarter stuff changes frequently we all have different situations but yeah absolutely so a big conversation for the purposes of tracking come to the google analytics want to because that's where we're going to really get into i's and kind of the back end of what what this is going to drive towards them but at the end of the day we can always measuring engagement and to me it seems like that should be a good starting point but cool thank you guys so much for comment before i let you go we are sixty seconds over we will go ninety seconds over so i could just tell you come to this driggs a digital free event in holland and in grand rapids and soon in lansing for people who are interested in talking to others who are doing digital marketing it's not a leeds group it's really just a place to meet other marketers there's not necessarily an agenda other than conversation every week we have a topic and drinks and food your first round of drinks and food anyways are free so that the  free beer hopefully you'll make a friend and you're wearing something and you can meet other people who are in the space so bloggers writers photographers advertisers people who are just confused and want to find people who aren't confused all welcome here that is every other week in holland and the way to go to it is just drinks digital dot com and you can join the meet up group free free will advertise to you because we not only don't want to but we don't have time they you guys so much for listening i really hope that this was helpful i heard you to check all the resources and i hope to see you at the next one what is on the back of that card thanks guys