the dream of television that persisted for centuries the human eye is a miraculous instrument perceptive sensitive forever tuned to the pulsating wavelength of light yet the eye is hand in my horizon it cannot see over a hillside well beyond the haze of distance to extend the range of human eyesight man developed marvelously sensitive instruments b  and telescopes to probe the further span of space always there were barriers distance could man fling pictures to the sky and gather them in at a distant point it was a provoking challenge and nowhere did the challenge provoke more on ending experiment and research then at r c a as far vice president and technical consultant to them are seeing doctors who are getting every now and then i like to put the calendar back and remember another important occasion when you came to my office you're a good salesman and i was a good dream we talked about broadcasting moving images by electronics and i remember that i asked you what it would cost to develop fifty million dollars to create develop and then produce america's first on electronic television system and since that time you know i ca i spent interesting and certainly very promising because what we need to do is to reduce the size and the cost of these components so that television color a mosaic of light sensitive material that is built into the picture to the light sensitive material converts the light into it trickle impulses or reaction varying with the strength of the light the optic nerve of the camera picture tube is the electron beam controlled by electromagnets the beam scans the picture which is on the plate in rapid sweeping motions from side to side from top to bottom when the beam hits the image it loses varying amounts of electrons and then bounces back to the opposite end of the picture tube where it is amplified millions of times it is led off to the transmitter in the form of the electric current the signals are broadcast as radio impulses into space the stream of electrons synchronized perfectly with those of the camera to literally picture information on a chemically treated screamed line by line the glow is bright when the beam is strong less bright when it is we nineteen thirty one atop the empire state building the national broadcasting company a service of r c a erected the crimes manning antenna for experimental television station w two x as technicians and scientists tackle the next goal improvement of picture quality the other two using a mechanical process the best that could be transmitted was a crude signal of sixty scanning line a turned to the new science of electronics discarded the mechanical spinning disc and soon doubled tripled then tripled again the scanning lines no television was really on its way in nineteen thirty seven television strode out of the studio with mobile vans developed by r c a and n b c versatile self sustaining new eyes new vision for the world a man who could sit at home yet his eyes could scan the countryside a bright new era dawning a new dimension and communication systems radios to microwaves walls barriers mountains erase television the ultimate triumph man's search for a site beyond the range of the human  nineteen thirty nine television is ready to make its official public debut the setting could hardly be more perfect than new york world's fair it seems the world of tomorrow c cameras probed explored scrutinised viewers watching the three thousand television sets then in new york saw the first president ever televised franklin d roosevelt officially opening the world of tomorrow baseball game ever televised aug nineteenth thirty nine nineteen forty the nerve to yngling drama of a national political convention the first ever televised philadelphia in new york were knit together by the still in the trial and error stage television began studying its own future as a tremendous new medium of entertainment the first programs were simple unpretentious proving grounds for technicians cameramen directors writers and perform slowly the know how was game bit by bit creative imagination began to give form and substance to the new art form called television nineteen forty one of a forty year war and the beginning of a four year blackout for commercial t v and television and listed for the duration research went forward at war temp a electronics scientists and engineers made important contributions to the development of radar submarine detection snipers go that made it possible to see a target in darkness but the progress of perhaps a peacetime decade was compressed into four short years nineteen forty five the war over after four years of unparalleled war ever deny all sacrifice the american public hungry for the rewards of peace and television with its promise of endless hours of enjoyment entertainment was part of the peacetime dream all by far the leading producer of television sets and television to realize that the future healthily industry require the vital bloodline of competition so in a move without precedent in american industrial history it opened as blueprints to license competitors this was a shot in the arm the industry needed television came of  c studios the cameramen lighting experts said designers writers directors were experiencing studying learning the new techniques of a great new medium nineteen forty nine and historic television first presidential inauguration as harry truman took the oath the event was carried over the sixteen city n b c television network extending from washington north to boston and west to st louis television was moving with giant strides and in less than half a dozen years a flip of the switch in master control could set in the television image coast to coast dynamic industry employing more than a million television an unparalleled blending of science and art invention and engineering private incentive and public service by television american business has found the most effective advertising medium and in turn advertising has provided the resources that sustain the standards of programming and permit the never ending research that is the heart of the television industry television servicing alone has become a major industry employing nearly one hundred thousand people yes and little more than a wink of time television has entered off homes our lives imprinted new silhouettes on our skyline and all this has been just the beginning there was still another dream to be realized still another dimension to be added black and white television had been the herald put millions of t v sets into our homes built hundreds of t v stations created an industry and not a public service and exhilarating composed and tomorrow american way of life bromide of the foundation for the next giant step forward this is a world of color and the men of television long dreamed of capturing the full pain part of nature and brushing it on the screen how could it be done it was not an easy triumph as general sarnoff recall when we first began to think of television in the early twenty's we would have been content if only the rows could have been televised and black and never had scientists been put under such pressure and demand it has been my privilege and a fascinating experience to watch the scientists or to work on color television i marvel at  accomplishment in bringing into focus the principles of optics electronics photography chemistry and many other essentials so that they might all work together to make color television practical i congratulate the scientists research man an engineer who pioneered and developed this new science of a and then created the compatible color television system and the famed color picture to color problem how to harness a stream of electrons for color early general sarnoff i set forth the fundamental goals for color television first it must be all electronic second it must be completely compatible these  the road was long difficult but it led to one of the historic inventions of our times the r c a tri color television to the tube with the heart of a rainbow lens of the color television camera collect light rays in full color from the scene being televised within the camera and engineers system of mirrors breaks down the light rays into televisions three primary colors blue green and red they are focused through the lens system to the special camera to be provided for each primary color and the primary colors signals us produced are simultaneously processed by the miracle of compatibility color programs can be seen on standard black and white sets without any change or adjust color receivers which can also pick up standard black and white broadcasts decode the color information and apply the picture and all its  the world of color colored captivate attention and bring the beauty of creation close to home color transforms a commonplace into the beautiful and make the humdrum memorable gives new power to advertising and merchandising in the first west to east transmission in color on new year's day one nine hundred fifty four all the glory all the reality of nature with the added dimension of color television programming produce new horizons once again technicians and artists accepted the challenge in an incredibly short time they had devised the techniques to integrate color into television programming and old word to gun new colors new meaning spectacular an adjective made over into a noun spectacular the finest in television programming into the home came a greatest in drama such as before poster starring hume cronin and jessica tand the list of spectaculars continues to grow to imposing proportions an entirely new adventure and entertainment for the american public for compile an airedale developed by r c a is counted as one of the outstanding scientific and artistic triumphs of the twentieth century it has added new dimension to the entertainment arts and has intensified television as a social and educational force mobile units in a coat of many colors transmit outdoor color telecast adding new sparkle and new buoyancy to television coverage a great sporting event the first world series ever color  for i dipped into the future fire as human i can see saw the visions of the future and all the way wonders that would be one day through television the entire world will stream into our living rooms with the velocity of li not too far beyond the horizons international television to span oceans capture all the vivid beauty of our land by and people of all nations tied together by better understanding better knowledge through motion color vibrancy people in the twinkling of an eye it is caught by the lens of the color television camera transmitted by invisible waves to all points of the compass but up a million homes antennas