the little woman the gal you're crazy about you've been courting her for years and really getting places to you don't seem to recognize or well just a minute maybe this will give you a clue you customer the person who buys all that so a salesman his best friend and just to show you a lot apology is pardon me lady but would you mind showing the boys why your are particular sweetheart purchase of hers and dozens like them in the hundreds of thousands of stores every day have made the dollar america's fastest growing laundry so since we've done such a swell job of courting mrs housewife let's see what it was that one i remember first a bang up sales job distribution through every worthwhile dealer in every city town and hamlet in the country and displays like these winning misses housewife attention on flavor and second into every home in every city town on hamlet went off the doll advertising occidental pioneer daytime radio starting with a handful of stations new ones were added until today the largest procter and gamble matched advertising dollars with each forward stride of a sales force and third gentleman the most improbable successful actor of all the thing that makes advertising click that makes customers and makes customer stick the product itself and the chemists behind it in opposite all these men made a contribution to the science of watching that made mrs america stand up and cheer they put old man blue monday through the ringer and made him behave aka dolls that a new high standard for fast easy walking white clean watches with complete safety so we're not so dull we've got everything a grand product an aggressive sales organization hard hitting advertising a smooth running machine that's breaking records in territory after territory shown by this chart based on the milwaukee journal patrick survey but wait here's a man that says the speed of our fast moving up the doll machine gun be stepped up he says he's got what it takes to ship in the high and what's more he can prove it the chemist the scientist to all the while we've been busy selling steadily working year after year trying to accomplish what seemed impossible to further improve occidental hundreds of experiments hundreds of failures my research more experiments then one day in january nine will be revolutionized then followed experiments after experiments analyst leah seeing but it ng intense try that test that doctor and gamble chemists were on the trail of something big and succeed they did so a startling improvement that makes high test opted out outperform any soap on the market for example i test dr dollars the brightest washing laundry soap ever washes fifteen percent whiter than any competing so makes forty percent more suds than other so it's they purport colors colors paper ink and bright because i test oxide all get rid of fifty percent more lime scum not let's see exactly how high a cast off the doll compares with it's leading competitors don't take anybody's word for anything in these tests eat so it stands on its own merit they're put through the same papers and made up best man when you've met these competitors before and you know they're no pushovers exactly how do these jobs compare is high tech docs and all that are exactly how much better we'll see right no into the for laboratory miniature washing machines we first place equal amounts of average tap water all other factors are the same in every detail the machines operate from the same drive at a uniform rate of speed then read super suns and finally the new high test oxide know all four of them are dumped into the miniature washers at exactly the same instant the motorist started and now each so performs look at that knocks it all it starts going into instantly lively active suds that keep coming up and up endless quantities it seems by actual measurements then you high test occidental gives forty percent more size than the best competitive so of course in this test we used the quote but minimum quantities of soap necessary to make such women who use enough of any soap to make a good suds will notice that it takes larger amounts of the other s decide scientifically which soap washes whitest and how much wider this machine is called atkins ometer it tells on this gauge the exact degree of whiteness it measures the shades of whiteness four times more accurately than the human eye here is the cloth we're going to watch a standard piece of dirty telling a piece of cloth that had been impregnated with dust dirt and grime evenly throughout we cut it up into machines we put equal amounts of rain solid blue super sods read super size and then you'll outfit all the motorists started to that's the most exciting news is there such a stone just a few days more lady and you'll be hearing all about it the fur claws are dry and here's a crucial test let's see exactly how white each is according to the scientific accurate in time of her readings fifteen percent of white hair washing this is a record the new occidental makes consistently and test after test both in the laboratory and under practical washing conditions easily quickly and safely but not about killing things there are a very important part of any wash to be sure they are and that's another point of ox adults a very already acted on has always been famous for the you treated colored eye test docs adult preserves colors even better actually keep colors fire pressure and brighter than other soaps and here's a test that proves it as most of you know when ordinary soap is added to a hard water the the other pieces of cloth we've previously watched from each of the watchers we take out the last piece of cloth and drop it into a separate bigger but look at this one look at the new occidental rinse water what has happened to the unpleasant hard water scum it has been so thoroughly dispersed in the wrenched water that none can be seen floating on top so practically none can playing seventy five watching marked times on the average woman will watch a cotton print dress in over two years time and here you see that the box a dollar lost half after one hundred seventy five washings looks as havoc with colors also makes white things down and grey here's a brand new sheet white christmas but after a number of lodgings with any of these competing so it begins to look like this  grey it's covered with lime curd tiny scaly courage that you can't walk away or rinse away with ordinary so again let's put off the doll to the test let's see how a piece of cloth looks after it's been washed one hundred away brand new untouched part be gone through the grind of washing after washing one hundred and seventy five chances to collect that lime curd one hundred and seventy five exposures to dulling compares with a piece of cloth washed one hundred seventy five times an ordinary so an amazing difference that will delight every woman and there you have the highlights of the marvelous new high test oxford all white just bigger advertisements in more publications all over the country occidental advertising is being intensified i don't know brendan a sales lady bob franken two networks but stations from coast to coast in its fifth year america's mother of the there is a more powerful advertising force than ever millions of women listen to my every day and what if they be surprised and pleased to hear the familiar voice of dick wales when he makes th coast to coast influencing more millions of women five days a week week after week they'll hear about the wonders of high test ups at all there's an announcement that comes once in a lifetime about a startling new improvement that will be a boon to every woman i test ochs it all does what no other opposite all radio advertising is so plotted that every radio home in the country can hear our dollars programs from two to eight times a day first rate entertainment accessible to everyone five days a week one hundred eighty s they can broadcast on saddam at the edges more than any other product in the world if they've got a radio they'll be told about  newspapers a total of four hundred and nine newspapers that go into every home in the country that will spread and repeat the news of high test oxide all behind high test ops that all you will have an advertising campaign on equal to buy any laundry soap for dominance and intensity a tremendous barrage that will be kept up continuously was never a letdown advertising that will attract attention and get action right from the start that will continue demonstrated is not on your dealer shelf every pack is the new high test on the doll there's no change in the package the difference is in the scope of what a difference what an improvement