yes this is hillsdale popularly known as the heart of the san francisco peninsula it is composed of some of the nation's great department stores many of the leading national chain stores and important local merchandising the fifty acres center is bounded on the south by a large bustling sears roebuck store on the north by the unique farmers market the central mall as flanked by a well balanced selection of retail stores in every field and price bracket which provides all customers with the most complete comparative shopping in the entire area and there is plenty of free parking five thousand individual parking space the major department store in the center is a magnificent three story macy operation one of the gayest attractions at hillsdale is the fabulous farmer's market which draws throngs of people day and night for dining and food shopping they are standing featuring the farmers markets is the fact that each of the twenty two departments is run by a specialist in his particular field the colorful dining patio is surrounded by a most unique and diversified collection of convenient stand offering a complete selection of american and foreign food there is everything from a mouthwatering smoke outside a typical american barbecue stand to chinese and spanish foods along with all of the popular italian dishes the other departments in this huge market like the central aisle and offer in every type of description of food from all over the world each type of food is handled by a separate concessionaire who is a specialist in buying and preparing these  the expensive produce department offers a choice selection of the freshest grown fruits and vegetables of a level of course the mainstay of any food operation is the grocery department and the farmers market boasts one of the most modern and complete departments of this kind in the area hillsdale unique farmer's market is the most diversified food market in no california and now let's see just how  shopping can be fun real fun at this modern and convenient shopping  the exciting easter season featured many special activities that were planned to entertain the youngsters and to give mother a little more freedom for her shop in conjunction with the latest in automobile design and color all of the center's retailing clothing stores joined forces to put on heels dale's first spring fashion show featuring the latest attire for the entire family then came the spectacular sixteen day travel and vacation show providing fun for everyone the mall was literally covered with cabin cruisers outboards station wagons house trailers camping equipment even an airplane the enthusiast of public response and attendance at the show assured its continued success as an annual event it also provided an excellent opportunity for the retailers to merchandise to the coming vacation the highlights of the show was the fishing boat where young and old alike try their hand at catching big beautiful rainbow trout and archery contest was just one of the many special events during the travel show prizes were awarded not only to the archers but to doodle wrestling international folk dance and many other then you mean final one of the world's greatest contemporary sculptors was commissioned to do a series of eleven animals died use for permanent display on the heels dale more with on tiring effort and countless hours to integrate an artistic and cultural atmosphere in a commercial area to bring fine art out where the most people can see and enjoy  famous for his animal sculpturing especially renowned for his chance and his love of animals and youngsters is obvious famous statues of st francis into puddles works are highlighted by this massive granite figure of the saint on horseback looking like some modern guided missile arrows the tremendous penguin and her ba the magnificent all the entire collection is heralded as an artistic addition to a beautiful shopping cent the highlights of the fall season was a full scale low or best or where the cooperation of the local garden editor and garden clubs from all over the county for no flower show was held judged prized and received national recognition the highlight of this week long event was the style you'll featuring hats made of flowers and exciting project of the club of hillsdale spring auto show prompted the car dealers and the merchants to request another show in the fall held in early november ill dale's auto show was actually the first complete presentation of one hundred fifty seven models in the entire country the increased traffic build our total attendance over a ten day period to some three hundred thousand people everyone seems to love new automobile young and old alike and the show was a huge success for the shopping center as well as for the deal christmas nine hundred fifty six zero hillsdale converted into a veritable wonderland of lights a giant fifty foot tree of lights on the base of the mazy building was the focal point from the highway giant evergreens where colorfully decorated in various areas throughout the  the entire center has a warm feeling of a real old fashioned crisp storm windows that mall areas were completely decorated and flooded with over five miles of l i light of the children's attractions was the giant toy land on the mall the biggest toys in the whole wide world we called fifteen of these huge animated toys were placed from one end of the mall to the other each one had a separate christmas message for the children and what talk or seeing at the touch of a button this giant toy land of course was the feature of hillsdale christmas advertising and thirty foot replicas of the toys your ramp were used as cutout spectacular billboard leading to the  really pays to advertise traffic building promotions like merchandising must be sold to the public to back up the forgoing hilldale promotions all advertising media were used these are a few of the future newspaper advertisement from the various campaigns where large space and generous colored proved very effective experience has proven that small enough but ad will not build great surges of traffic the new paper promotions by the merchants they've got to get behind it to get the most out of the traffic building promotions were tied together with a continuous institutional advertising campaign using all of the various  media continual newspapers base has proven very worthwhile when run in conjunction with radio and t v and selective showings of spectacular highway billboards these promotions and special events provided a continuous flow of publishing the pictures and stories in newspapers magazines radio and television shopping is money at hillsdale and because it is we believe that people have come to know us