sad case and maybe my no thought i am jones is in the movie business makes industrial films advertising films all like that and you'll be in the same general line of work thought you might know if you don't  i don't get me wrong this guy is no rule we doesn't do this morning more maybe once a month at the most i don't know if you could blame the kind of business he's in like you take what brought this on to see what happened was  i have complete control over projects such as this film here in our shop we've been blue skying the idea and my thinking is that management is ready to move nicely well them probably nothing pretentious just solid nourishment straightforward hard hitting product presentation almost the can handle it all yes indeed good now if you can work out a nice s script along those lines we'll have some to show j b and we can get the show on the road j b mr korn are at manager i want to clear that j b of course i'd like to have you meet him but he's tied up today actually it's too soon to bring him into the picture anyway so he ordinarily we like to submit a treatment first and i'll furnish you all energy or and product dope on our with us but keep this script right to the point no or make a trading movie we're trying to capture audience interest that soften them up so that the thales that can suck up with a good old hard sell this bill best to be entertaining right exactly what i ha and it's great fun you know a lot of laughs but still plenty about why the world would just work here so back in goes and he sees the ad manager and up they go to see the public relations director and so and see them as objects of glamour and roma certainly the terms i've been thinking in well i'm wondering if entertainment without merchandising motivation is philanthropy i'd like to clear this with big mac and if there's anything being back is interested in it's well it's sects what it is the poor guy comes back and starts all over again and this time he pulls out all the stops and he goes back to wide world with a script that really big mac ham name of it is the blonde in bed room b jones in a public relations director they sit there while the vice president for sales reads every word mulling over some of the elements of it it's an interesting concept on certain left but i'd like to reserve an opinion in depth till i can crystallize my thinking a little more i'd say this boat completely i agree one hundred percent well for one thing we could never get the old man approval on the thing like this his wife whatever get a look at it while well a in mr jones defense magic we have to remember that he couldn't possibly know about our internal problems of course getting completely off the beam comsec why let's let something else on now wait a minute now let's not get excited i what i'd like to do now is go back and try to decide just what we're trying to do on this saying how as i see it we're not just concerned with which it's sexy or not we've got to think bigger than that absolutely in other words think big we've got shoot for an image wide world which is corporations as a keystone in our nation's economy that's the slant i've been playing around with but nobody told now i mean there's a story here a part of our company is played in the building of america the way we help with the war the contributions we have made toward preserving the american way of life something that show the old man our president see our trouble so the poor guy comes home the speech you know but he can't quit now it's gone too far and the flag motherhood free enterprise gettysburg address the name of it is the bridge to the stars now we take it back to show it to the big it's very impressive i have only one question though it was about the battle of we were genius or we won't have the stage now that's america tale the question is what are we trying to do with this movie by george that is a good question my understanding and the answer is we're trying to sell merchandise am i right right that's exactly what i was trying to put across to jones here this is all very good and very true but where does it sell the product why that was my objection exactly mr trump it now i'm not against the idea of ovine but i say we should aim at our target you know the words a straightforward down to earth product brings them to a ship with no nonsense and no gingerbread marvelous idea a good little picture to demonstrate to our customers how to use our products are hitting hard selling on the profit angle here follow me mr  pure coincidence i happen to have that very thing right here there's just one thing to keep in mind the product we want to polish and push hard it's our new family we can forget about which just in this movie i suggest that you get together with the boys down in advertising and if you can work up a good script on premises then we'll decide whether to go ahead with the picture so anyhow that's what set him off that much anybody can do to help you know i know i'm doing all i can this year i'm sure cumulus three no sir mr jones no more