this is bob playing marketing manager radio in the control of the visual of r c a victor what you're going to hear about today is nothing short of a miracle it's dramatically newts it's an r c a victor explosive made possible only through years of research invention and innovation living in stereo played on a records through the all new two and one r c and together they give us the fullness of living two separate and distinct sound from one from one side of the orchestra or one speaker says another track from the other side of the orchestra for the second bigger system yet both are coming from one record one groove picked up by one style of almost like playing two different teams on the same violin at the same time to understand how this can be done let's first recall how regular one track recording is accomplished sine waves reaching the microphone are changed into impulses of electric current increased in strength by the amplifier they float to the cutting moving it back and forth and cutting from side to side in the group of the record to play it back we substitute a stylus for the cutting at the tip of the stylus back and forth side to side in the group bending that ceramic bar to which the stylus is the pats one a ceramic bar is bent tiny pulses of electric current are produced these impulses current sound track with the revolutionary new living stereo group having two separate soundtracks the soundtrack made by one section of the orchestra is on the side of the group the soundtrack from the other section of the orchestra is on the other side to play up to use a special stereo pickup developed designed and most important manufactured by the radio and victrola the vision of moves to the left it bends the bar on the right again reducing current now let's take another look at our living stereo record groove with its two separate soundtrack impressions on its side in cross section  looks like this of a shape group forty five degrees on each side let's put our living stereo stylus in this group as the record turns the right side of the groove reproduces the sound from the left hand mains that stereophonic recording has been brought down from a relatively expensive hobby into the price range of the average family giving them the tremendous musical experience of living stereo  and other words that will play any records whether seventy eight forty five thirty three and a third sixteen a two thirds are the new living stereo records and throwing new living will offer amplifiers stereo pickup figure cabinets and the necessary leads to permit a a simple and inexpensive converges that now offer to grow babies brilliant and beautiful grand canyon suite is being played you are going on a ride a ride on the diamond tip of r c a victor's new living stereo silent as it plunges down through a canyon of sound where music is made complete new line of two on one stereo or the phonic high fidelity victrolas it's the most tremendous new musical experience you can have a now it's available for everyone record practical the first truly sensible approach to take but that's only part of the story the new cartridge cuts basic tape costs quarter of what they used to be for the same playing time and here's how the old reel type stereo tapes carried two tracks one for each speaker system the new cartridge tape carries not just two but four tracts in each direction for stereo model giving twice the playing time for the same length of take home recording all four tracks can be used giving four times the playing time giving you more uninterrupted music than is possible from stack of forty five rpm records on an automatic phonograph and there's even more on the old tape recorders the slowest speed at which music could be satisfactorily recorded and played was seven and one half inches per second but now high fidelity music at the new low speed of only three and three quarters inches per second made possible by the development of precision controlled r c a victor sound heads and precision balance move is the product of four and one half years of research to be manufactured in an r c a victor zone cambridge ohio factory one hour of story or phonic music or two hours more or in a single tape cartridge in the past stereo funny tapes like this one gave about thirty six minutes of music and cost about as much as three lp records but with a new tape cartridge with a z magazine loading living stereo will be available at a cost of a little more than one lp records along with  new tape cartridge goes a complete line of brand new r c a victor tape cartridge recorders and players and a complete price range to put the ultimate in high fidelity music listening and home recording pleasure within the reach of everyone all models both play and record while all over stereo semiautomatics and fully automatic models record stereophonic li as well as mine or bringing the new grail of living stereo to home recording all models feature a fast forward action as well as a fast reverse for editing and selection all models also feature an automatic shut off that turns off the machine when the tape is finished playing but is now completely rewound ready for playing not only for rewinding the new tape cartridge is at all times ready for play the new r c a victor deluxe models include the completely automatic features of reversing and shutting off playing up to two hours of music at the push of one making it unnecessary even to turn the cartridge over presto tape reversed sound had switched to the be tracked all without the touch of a ham and now some more features of the dramatically new r c a development for easy convenient indexing you have first the footage counter giving you an indication at all times of how much tape has been recorded or played second to conveniently located windows to provide a further visual check on how much tape remains on each real third for easy reference the first side of each selection is labeled  a second side is labeled be conveniently packaged in a rugged polystyrene case that keeps the tape protected against damage a package actually containing twice as much music as is found on the conventional prevents tape on winding in filing in shipment or handling virtually foolproof when the cartridge is magazine loaded in position to play the break is automatically released too easily  bridge to be opened to edit or repair the take no need to worry about your pre recorded music tapes being accidentally erased it can happen all cartridges include a special feature that makes of the newest and most exciting home entertainment center for the entire family one more keenly significant example of r c a is aggressive leadership playing a vital role in developing a dramatic