know this is the women's clothing store i am in cushing square at four fifty three and a half common street i opened up three years ago in cushing square i've had a business in arlington for ten years and we had a successful business in arlington selling women's clothes and accessories and when i decided to expand my business in two thousand and twelve i really was only looking about when i was only looking at coaching square it's been a great move for us and we've really been really well received there the businesses are fantastic and friendly and welcoming and so i've been the neighbors great in someone's wardrobe so we have a lot of repeat business with our very loyal customers so women will come in and buy all kinds of pieces for their wardrobes we have separate so lots of beautiful tops and denim to go with those tops  we can dress women for work and a more contemporary way of dressing for work is very casual a lot of women have in the workforce now just have jobs where they can have the flexibility to dress however they want and a lot of women have careers where they work a little bit from home and go into the office as well so the dresses that we have a really versatile for work but they could be day dresses that go into evening we have a lot of customers who come to us if they're you know going to the cape for a weekend and they want to pack a bag and they want some separates and they want to special dress to wear to an event and we can we can really fill all those needs  we have quite a variety of prices are excess or ease are really really i find that they're very inexpensive but a couple of super we do we do we have a lot of really colorful easy pieces so that if someone comes in and buys an outfit and wants a handful of accessories to go with it it's very easy to add on that way and we like to buy pieces that have some pops so this is one of our best selling bags it goes it's either  go over into a cross body bag and scarves are a huge seller for us a lot of women like to wear really colorful scarf what song is what size range do we carry generally extra small through extra large is what's accessible to me with the lines that i'm buying so we try to keep in stock in those sizes and with having two stores that are close by what's nice is a five a customer who comes into belmont and she wants a dress in a size medium i can always bring it over for her from the other location because they're only about five miles apart and you have what none have to screw for you to get some bones i do always a little bit larger arlington's about twenty five hundred square feet last year one of the tenants in the building were in moved out and we took the opportunity to expand so i built a headquarters office in arlington and expanded the square footage of there  children my middle daughter is the store is named after her her name is helen and we are a very you know dedicated family business the kids help me out and store a lot  d before i open the store i was a television producer before i had kids so i produced independent productions and did some freelancing in t v in boston for about nine years before i had kids from my words i'm originally from iowa you went to school i went to school and i went and i moved out to boston to basically work in television because that there really is there's a lot of great well here we are great t v shows  what we are very involved with our social media so we there is a store blog that's accessible through my website we have a very active instagram account people can find us on twitter and on facebook as well and i try to do things very instantaneously so in fact just this morning i posted address one hundred facebook page that just newly came in and we really have a quick reaction with that sometimes if we're having a sale we promoted on social media i also have a very active email list and my customers really want to know what's going on so i try to send out an email about once a week that's either about a new product or about a sale or promotion they were having  great is there anything you'd want to abuse to know about you know i have found belmont to be a community that is just was so warmly welcoming to us when i remember the first time i sat in the store waiting for someone to come and hook up a utility before i was even opened tom from sabina's came over and you know said welcome to the neighborhood and those businesses in that neighborhood you know vickie lee's kitchen on common are so inviting and i feel like people can really come and spend the day in cushing square the business is like pepper kids and you makin bollea zero have made it so much more of a destination and we're a part of that too but i love it when i see someone coming across the street and they've been in the or they've been in wescott work until and they're going to go have lunch at vickie's there is it's rare to have that kind of community neighborhood and i think it's just a sign that happen where we're always in the neighborhood hasn't stopped growing i feel like we have taken it upon ourselves as independent retailers to say ok well it's going to be fantastic when that development happens but in the meantime we're going to grow our businesses as much as we can and i also think that the things that are happening in the town over there with roads and the sidewalks it's been a little bit difficult this spring but i agree with you that  and you know some of the promotions that are done up there as well i think they do a phenomenal job for example on halloween with the with the the helloween day and the kids coming around shop to shop picking up a little  had twelve hundred trick or treaters the last halloween it was amazing it really is it's become it's become a really important event yeah well i want to walk be the belmont thank you very much though a little bit later for three you till the next time this is the actual frenzy that was the belmont business report