wherever you go throughout america today you will find an inviting new love structures of every kind americans are building that were almost seems a fever pitch only new communities  building material today's marketplace is an everyday and exciting festival with every color in the rainbow competing to capture the customer's attention not only the structures themselves but the merchandise the product packages and so many different shapes and sizes are designed for interest and impact displays and related advertising hype in the impact offices and industrial establishment are no longer to grab and dreary blots on the landscape they are bold and beautiful the frequently horizontal and creditable attachments to the surrounding outside as well as inside the buildings of business and industry great flecked the concern of today's management with a peer handed trick play the profit motive workers work better enjoy their jobs more when the appearance of the plant is more attractive markham's are always on the go with the roadside businesses of every description must literally stop traffic if they want to capture the customer's dollars as much consideration is given to the style and design of new service stations as is given to the style and design of new automobile america today is style conscious design conscious everything has the inviting new look that makes american life more pleasurable as well as more  american industry spend more than five hundred million dollars a year in styling and designing new products as well as improving the impact of well established pro and growing a concern with appearance the man with that extra touch that means more efficiency in sales if today's industrial designer tops in the business is cla industrial design firm huntsman burke in new york a lot on assad they've just been looking over your shoulder at some of the designs your firm is responsible for certainly a variety of different busses this quiet progression from the raw form to the finished get form plenty of paperwork yes indeed plenty of paperwork before you arrive at the final result but this air conditioning unit actually what function do you perform for a product or product line the purpose of a in design is to increase the sales appeal of merchandising and you do this and two ways by increasing the efficiency of the product and by increasing the beauty generally speaking simplification is not only the key to easier operation but to a more pleasing appearance something truly in good taste the crisp clean design is not only more attractive more elegant if you will but a likewise more functional you can see at a glance what i mean in this new line of coca cola coolers being manufactured by the vandal company a million dollar line that's right the million dollar line with a refreshing lug designed exclusively for coca cola and accepted by marketing experts in the coca cola bollards association sample for form and of selling impact the top panel of the lighted sign for even greater selling impact but all are miles relate themselves naturally to corners because of the shape or in banks of machines side by side the cris clean design is functional too and a new forward pivoted hand allows the door to open up for one hundred and eighty degrees the line as a whole has what we call a design testing to nevel up trouble free dependable coolers and that new million dollar line of ben coolers for coca cola stems from a quarter of a century of engineering research in the laboratories of the then the company in kansas city here was developed and continually improved the basic gray valving disk principle of the veteran v twenty three  great demand for small service outlets and still to be manufactured forty four mike wise still to be manufactured and for the same reason it's a prize location getter the basics that girds stay in the basics planning shelf proved through years of dependable operations continue with further refinements that make them better than ever in the new line there's a mountain of blueprints for every new model specifications for tools and dies from involve the same thirty prisoners in welding given every other model in the line cabinets welded in so many places they can conceivably get out of even when they're twisted each machine here they are model after exciting model on the final assembly line refreshingly becomes a reality certainly every salesman for coca cola will review the refreshing lock in the million dollar line of new vento coolers exclusively built for coca cola as a selling opportunity of a lifetime in new sales in replacement sales and income additives sales how do you feel about all i can say let me go out there with the prospects that's refreshing l welcome the powers that refreshes with ice cold coke will make their work pleasanter and more productive besides mrs land the property from a coca cola cooler is a right sizable amount let me show you  created by the cooler for coca cola customers for your service station mr brown expect refreshment just as they expect good restroom facilities this new cooler for coca cola will help pull in more traffic and get them out of their cars and it'll keep the service that ensures the product especially in industrial locations you run into the object but i'm afraid your machine would be in constant need of repair mr baldwin one of the chief assets of the vending machine is the reputation already earned for getting dependable trouble free service vandalize built more than five hundred thousand dollars for coca cola and proved itself through years of top performance in the field and that's one of the reasons there is such a profit in it for you just have a look at these figures  painting fixing up and remodeling your service station because the improve the parents of the place but attract more customers i have more new customers you are after the plus profit that comes from making people want to stop and do business with you you made it easy to especially when it comes to competitive say i know i know but i don't want another tour in my store i don't sell enough from the one i have now but that's just my point mr barker the reason you don't sell enough is because your cooler doesn't feature the fast mov coca cola is the leader coca cola is the most soft drink in the world why not let the leader lead you to perpetual profit than your soft drink don't forget those secondary say what you mean secondar profit from a machine only coca cola the leader can lead you to that coca cola can offer you the machine i sell it's an exclusive with coca cola made by the vendor the world's largest manufacturer of automatic for roadside businesses selling the impact of the new line is literally designed to  in offices and industrial establishment provides a thing of beauty and enjoyment as well as a boost to them around property plus profit perpetual there's good selling for dealers as well as salesmen in the selling era with new merchandising impact everywhere in the exciting festival of the american marketplace