a wide variety of broadcast they include group discussions political speeches sport together in networks that stretch from coast to coast that giant towers straddling the country but also serving the public to radio stations without network typical is a small independent station in new york its power is only five thousand watts compared to the fifty thousand utilized by the big companies it's studio is the top floor of a building on broadway it's radio audience is composed of listeners and only five states as  compared the nationwide public reach by the large network here it serves its own audience profitably and well on the air all day and most of the night it broadcasts news every hour on the hour with special attention to the city's own affairs it reports hometown sports events it interviews distinguished visitors such as this famous radio commentator from japan these programs are produced live but live programs use only twenty percent of the station's air time the other eighty percent is broadcast from record because the recorded program is the easiest to present it needs only a turntable and a record now a radio station like any other business might show a profit to do this and still be able to provide a certain amount of free ad time in the interests of the public it must sell a major portion of its time to those who wish to advertise when that happens advertising to talk to the audience like this here is really big television news you are the first to hear all about it on you nineteen fifty two right said that television where you see it in your own home of course on a sensational free home demonstration called article six to five hundred that circle six to five on usually radio announcements merely recommend the product but this station provides its clients with a special serv advertises merchandise and then takes orders for it the value of radio time to a sponsor is judged by the amount of goods it sells to the public responsible for the policy and operation of the station is its president and owner he must conduct his business to warrant the trust christ in him by the government which grants him free use of the airwaves was for public service improvement of race relations and promoting the safety of children have made this station one of america's leading public service stations for such campaigns the president is directly responsible one of the more important station activities is the educational department directed by is why it's her job to maintain contact with groups interested in public welfare that's the key man is the station's general manager he bears the responsibility for putting the president's policies into operation he is in charge of operations personnel and all phases of broadcasting among  the program manager is responsible for contact with the community and evaluates public service needs is first responsibility is to see that the station runs smoothly from six in the morning until midnight he must keep a balance between music news to learn about the public like his assistants make frequent surveys of listener preferences sometimes by personal interviews otherwise by telephone sometimes he works out an idea with a salesman for a special client or it must be remembered that advertising is the station's only source of income it is a salesman was given the task of creating ideas to sell the advertisers product new ideas mean new clients and more money to the station to do this the salesman seeks the help of the studio composer because advertisers have learned that their messages out that are received and remembered when they are accompanied by music with this particular sales idea the salesman needs background music for one minute announcement something catchy so he places his problem in the hands of the composer the first step is composition if the prospective client likes the idea he may agree to become a sponsor this means he will buy time so that his announcement can be broadcast many a client has ideas of his own about advertising he wants his product talked about t but government regulations keep the commercial time of every program within limits by working with its advertisers to help them win new customers the station has attracted more than one hundred clients to buy time each week to advertise their product  yes it sells books the children through a popular program called the young buck revealing this program teaches informal discussions by boys and girls of important books it's so popular that the united nations has recommended it all over the world to students of social relation guided by an expert it brings from fifty to two hundred young people to the studio each week to meet visiting authors and discuss they work question please oh good andre do you enjoy reading biographies because the two stories yes i do i think the bog affair has a great advantage over the author of the dishes characters and that he doesn't have to draw a definitive report that the reader can always delve into other historical contemporaries criticisms of the character and see for himself more about this versus as it presses has done so many facets that only one great don't there with a very long volume but cover all of them but in the case of the biography the reader has no going to the extra search so that in the case of a man like disraeli where many books have been written the reader himself can go into the history the criticisms of the man and go on a more perfect picture for himself and other words he isn't limited to what when the security council of the united nations met in new york radio face but the task of broadcasting its historic session to listeners had the time to devolve to a meeting of six or seven hours the station therefore prepared a specially condensed version each day a session was recorded on tape tape was then edited down to a happy hour show it was then we recorded and finally broadcast that night when the largest audience could live the program became so popular that the station was requested to release it to the united nations so that they can broadcast it themselves the great american game of baseball is probably the most popular of the stations outside programs in broadcast all the home games of the new york giants they have by providing another source of income for a nationally known cigarette manufacturers pay is for the ad as the day comes to an end i'm the home going crowd read the big headlines on the news tonight in times square a newscaster summing up world events press radio audience big stories from all over the globe and local stories of community interest and the busy day everyone from newscasts to the lonely night shift engineer to the station's president sharing the task of bringing to the public the type of program it likes to hear on a radio station like a newspaper is a medium of information education and entertainment and must recognize its obligation to the public in addition the station not show a profit it must attract advertising clients its job is to