steal this show yes you heard me right i david the bruce and this show we celebrate all things in the public domain that is works where the copyright has run out and so everything in this show be longs to the public belongs to you belongs to me you can use anything on this show any which way you want and it's really a lot of fun there's a lot of history a lot of fun stuff in back and enjoy which is exactly what i'd like you to do right now and don't forget steal this show one i love this one like i love my job of being what would you think if you had a little more color perhaps a three dimensional design i think i guess originals too they just don't take notes on they take them apart they study every line and translate them perfectly to american taste of course no single still no matter how large and know as much about the desires of american ms the biggest apartment stuff in the world i guess you're right that i like i know i took some movies of it when i was in moscow strictly amateur of course this king sized employer was billed as a hill place for the people as managers have the he means we just don't realize how business is done in other countries or why we can shop the simple pleasant way that we do now there are several systems of markets but one is strictly american most of us know not only trouble is half of what we know ain't so how do you mean the quickest way to explain is to tell you a story it may end up surprising all of you the great chicago fire of eight hundred seventy one destroyed many things it burned up one business before the business even got started the owner from a traveling salesman the dry goods lost everything but the clothes he had on and is idea yet almost before the last flames flickered out he had found a beware the storekeeper slogan and sound by mail they won't buy a pig in a poke and i don't blame them that's why i wrote this listen this is going to be part of any catalog i have a print anything on my company ever makes today even in describing products  every picture is clear every description is in short simple words it tells exactly what the item is and what it will do in fact i recommend this catalog to english classes as some of the best factual descriptive writing being done today the customer knows exactly what he's going to get people he buys and i make sure that every article was exactly what the manufacturers thought it was mr ward set up his own testing laboratory the first time mark and i said today the company has relationship between a company and its suppliers especially the many small manufacturers in fact i recommend this catalog to english classes as some of the best factual descriptive writing being done today the customer knows exactly what he's going to get people he buys and i make sure that every article was exactly what the manufacturers thought it was mr ward set up his own testing laboratory the first to mark and today the company has quality control labs around the country every product must live up to every claim its manufacturer wants to do business with us read it out to manufacturers like that they like it it's box and do it yeah them for them to make their product better than anyone else there's a fine relationship between a company and its suppliers especially the many small manufacturers american products made by the same kind of people you see in buying them today the best value is on it and while a company does b certain especially items in the foreign markets the great bulk of their goods i made my concerns begin little thousands of them all over the country in fact one out of every eight american workers works for a company that makes or handles the merchandise that is all over this nationwide store let's get back to the marketing systems one of one a manufacturer sells his product through a great many small stores and another is one of mine you can never get a national market for their products and not so many people be able to enjoy it and you rural customers going into town and because this company is a kind of a company it is and because it operates in the kind of country this is a competitive system the needs of the public changed the company is no stars give the company's management something else it likes a chance for employees to become active members of each local community help with schools churches and what would you say are the chances for people like us to folks are moving back out to the suburbs great new shopping centers is bringing up on the edge of town with acres of free parking spaces for these families of the young modern it also made new with this great company that had been founded on the principle by  began to let customers buy on credit this was another example of changing with the times constantly meeting its customers on the level of their needs at the time i was just thinking just keeping so many they have sensors in the ticket box of the united states not that there's anything new in this but what is in it was their electronic they control perpetual inventory take allen park michigan a suburb of detroit color of as many as five million different items now this is the first time that such an electronic machine has been used this way and this means faster service for the customers you know my roommate graduates this year as a systems engineer you might get a good job with them it's worth investigating many thousands about a good place to work because this company has never permitted its size overshadow the importance of the individual whether he's an employee or a customer every still manage policy is the run the friendliest store in town and if the spirit is to reach the customers that it has to begin with the employees then like the chance to build a career in the success of a growing company they like what we call a job stability not like the periodic layoffs that are common in many industries and you would think that among hundreds and thousands of the sales every day that the individual customer will get lost in the  back and told him why we had an orderly i told him we were expecting an arrival in the family and was saving up your pennies for that event about ten days later the freight agent sent word that it happened for we told him we hadn't wanted anything