picture quality today high quality low cost dyed transfer prints can also be made from a small and skull and other similar color negative materials additionally we invite your attention to the fact that our registered trademark technicolor which identifies the products and services of the technicolor companies is no longer used in the credit phrase in technicolor the proper credit phrases now used are pressed by technicolor and color b more attention than you in technicolor this is a comparatively new medium for advertising combined quality increased value and realism with actions to motion picture at the time technicolor prints are available in both sixteen millimeter and thirty five millimeter size nature is lavish in her use of color smart manufacturers are using more and more color in their products to make them beautiful as well as useful new streamlined plantings present a colorful array a great range of views and shades and plastic products presents a challenge for reproduction that is easily plaids and color patterns can be shown in their true value only by using color texture we've been pattern of one and fabrics are reproduced in colors so accurately that our film could be used to replace the sample in canned goods groceries and food products color identifies the package and quicken added recognition is the result of our flat then an interesting these packages would look in black and white photography would you like to see or a young lady with so back we go to full color and the realistic package that we all know so well the humble venning a bottle makes a sparkling gem of color package and product identification the golden brown flakes of cereal products are readily identified beverages are ideal for display and color whether or not the liquid is brightly colored it has a sparkle in a convincing quality going to get past all shades and so products and soap cakes are faithfully shown in technicolor many different shades of lipstick a manufactured photographically these differences are very small yet they technicolor process accurately separates these colors there's a certain amount of my ladies toilet articles rouge lipstick powder soap and perfumes illustrates the quality and texture that real tree color reproduction brings to these attractive object the beauty of rich sparkling sheer blair is enhanced in color any color distortion or degrading would be instantly recognized the color enhances the beauty of the settings and in technicolor it's possible to capture the full range of colors in nature whether it's cigarettes or something else you have to sell any picture using a natural outdoor setting is greatly improved if or trade in technicolor color provides the real ism to food which is so important for building appetite appeal in showing such products color is essential to properly picture scenes of food the pictures of these foods and beverages assume a third dimensional roundness and color they step out of their conventional black and white satin and become part of the tasty wholesome appetizing dinners we know so well modern houses are interesting and attractive particularly with the colored roofing materials such as these which can be shown in improved detail by using technicolor a group of trained operators helps in the selection of paints fabrics aerials and wardrobe all aimed toward displaying a product or person the principal object to the very best advantage following through from a sketch design to the finished set the guiding hand of the special service is an important part of attaining the perfection of color that has become the keynote of technicolor