timer for about two or twelve minutes that's all very true to a woman the most important thing is how it looks yes styling was important in a huge all you know what i think engineered right is beautifully simple simple that's exactly the point appliances why it's the same with furniture automobiles houses anything if you want to make it easy to live with for a long time it's got to be made simple simple and functional that's all there is the siling well at least that's what i always say and mr denning it is easier said than done how do you go about styling a new automatic washer as with engineering design you begin long before the first washer ever goes into production it is a process of patient deliberation over hundreds of styling ideas eventually you get down to a half dozen final selections and minute details of form balance color and working requirements here for instance is a pleasing design good form nice balance death to use of color but it was rejected you would have to raise a second lid to place your clothes in the tub here's another idea equally attractive at first glance but the chrome trim like seasoning and food has narrow limits of tolerance so partly because of over seasoning and again because raising the whole top seems unnecessarily cumbersome for women another rejection so it goes with rejections and refinements measure always against the best interests of the ultimate user leading at last to the one best styling design a clean line simply designed purely functional beauty and the long search is over it is worth the effort because even though the average person charlie denning for instance may not know why he finds it easy to live with for a long time say that again tom while again handles only the best and he backs it up with good service least that's what i've always heard good name worthy of a friend a friend advertising is a very desirable lesson to be a permanent it must stem directly from the manufacturer and being continuously built into the product without effort it is not easily gain without constant vigilance it is easily lost at the let in st joseph michigan constant vigilance goes by a simpler name they call it quality control and it starts with incoming materials and extends throughout plant operation  you find quality control in precise laboratory tests made before any quantity shipments of materials are accepted you find quality control in giant operations a keep in mind the human factor for safety sake all hands must be on the starter bodies before this press will operate you'll find quality control in specially designed machines such as this tension bender or greater strength that forms the automatic washer cabinet from one piece of sheet st then an automatic welding machine called a stitch welder completes the one piece construction and you find quality control in better ways to do such things as painting these ingenious automatic paint sprayers lay on an incredibly smooth even finish through electrical attraction an entirely new princip but most of all you find quality control in specific checkpoints not only at the finish stage but at every step of the way more than ten percent of the workers here are quality control inspectors and you find them checking every part of every machine every base plate assembly is checked to make sure the supporting studs are perfectly aligned the heart of the suds return system is the two way valve everyone is checked for possible leaks before it moves on in other quiet rooms along the final assembly line every completed machine against final working tests before it is tagged satisfactory you'd think they'd be satisfied they're not every day accepted machines are pulled off the line they're given complete and punishing test run just to make sure again there's a good reason for all this concern with quality control how to maintain the flow of mass production and maintain the highest quality standards at the same time is always a problem but there is only one answer to the problem here it is supplied by daily reports of part of the control if they should indicate serious trouble there is a man here with power enough to say stop the line actually there has never had to be a stay the age of production such as this quality control itself is the safeguard you message it's better equipped with constant check keep the rhythm of production on  twenty four hour b a good name worthy of friend a friend advertising is worth all the effort