the harvest not come throughout the world each day that is somewhere around harvest time when spring begins in canada the ripened grain is yellow on the nile when winter planting from small beginnings sometimes come abundant harvest from a tiny workshop came the vision that built a million miles of highway from this road ben and laid then green and sprung the dunes for eighteen thousand men from this small shop has grown a city of work and opportunity and industrial city covering a thousand acres a city drawing visitors from all the world com to wonder and each year more than a million visitors come to dearborn michigan they gather here at the rotunda a permanent guesthouse at the gateway to the route here before visiting the plant are presented the latest tangible shapes into which the prado idea has been molded built of welded steel and safety glass powered by continuously refined of the type eight and twelve cylinder engines streamlined and graceful in appearance here is presented the latest addition to the ford and lincoln line a new a new name a new value the mercury eight these cars embody all the advanced performance economy and safety principles that have been learned by ford engineers and production experts in more than thirty five years of experience constant research and scientific pioneering and so from all over the world and from overall america come visitors by the thousands daily some are everyday citizens as you and i some are industriali scientists students business leaders some are eminent engineers riders this one industrial city attracts so many visitors what have they to learn what is there here that is unique in the entire automotive industry what is there here that created vantages for purchasers when automobile values are appraised and compared what is there back to these products plain and exceptional standard of quality for the price well the answers to these questions will be given to you because the answers are here at the ford and lincoln plants for example this is a city of transportation where carriers of materials and thing like in and letting the  to bank to the busy hands of man for the city of transportation it's a complete city a city founded upon an idea a different idea a city  most important item in the building of a quality product of the highest possible value is one that the visitor to the rulers plant may never see it's the puffin study the painstaking research that develops better things and new things to produce greater values at less cost precision manufacture of materials and thought in the development of operators that will measure the dimensions of props and ten thousandth of an inch and judge the smoothness of surface finishes and millionth of a name which has brought about the micro mirror finishing  to retard where and lengthen their span of life in addition to mechanical and metallurgical research thought and study in the field of chemistry have for years been devoted to the development of new uses for farm products until today the american promise helps to build motor cars just as the motor car manufacturer helps to make farming more efficient and convenient they help each other and that helps the country for example for every million cars produced there is an annual purchase of three million two hundred thousand pounds of world one million five hundred thousand square feet of leather bees wax to millions of honeybees but electric imbedding compounds sixty nine million pounds of cotton five hundred thousand bushels of corn two million four hundred thousand pounds of linseed oil two million five hundred thousand gallons of molasses two million pounds of turpentine and sixty nine million pounds of rubber for the two hundred three rubber parts in the modern automobile these together with other purchases from more than seven thousand suppliers total hundreds of millions of dollars spreading work and well into every state of the union and this vast purchasing is an established policy here for a sound economic reason industry must buy or from others if it is to sell to others  element so that an agricultural regions there will be useful work to do when harvest of the fields have been gathered one of the most interesting of these harvest because it shows the trend is soybeans for every million cars produced six hundred thousand bushels are used annually for the manufacture of anomalies and for plastics electrical parts and similar products but while scientists and engineers are important to the development and perfection of new ideas new things and transportation it is equally important that motor cars have a style and beauty that do more than please the eye and appearance that expresses with transportation with comfort and safety and it is here that today's designs w developed it is here that tomorrow's designs are being planned after principles are thoroughly tested they are embodied in experimental models built in the laboratories and the next step is the weather tunnel the only full sized weather tunnel in the united states where the world's worst weather in all conceivable combinations is created to order the findings in this weather laboratory the first of its kind to be built expressly for scientific research into motor design and operations are checked with actual road conditions on one of the world's largest test track where today's cars while still in the experimental state were driven thousands of miles at high speed where they were tested on brick heating check for safety on what i found and over cobblestones to prove stamina and over rough uneven roads to make certain that all factors contributing to comfort have been improved here too the cars are checked and double checked with sound recording and proved in action to be quiet beyond all comparison for here nothing is approved until it is proven but what are some of the things that draw people here from all over america from all over the world almost any large industrial operation is spectacular what is there here that differs advantages slate is unique that explains an outstanding ability in this industry to offer a more or less why it is this plant produced its own electricity electrical power can be purchased many of the tires with which its cars are equipped these things can be bought are bought by most all manufacturers why are their company owned iron mines coal mines and rubber plantations why a fleet of ships fourteen locomotives and over a thousand freight cars first it has to acquire the experience and knowledge necessary to increase quality and reduce cost through better methods and this valuable information is free and has contributed all industries through the years second these many and diversified manufacturing operations here keep each one the plan an actual cost basis not cost plus profit on man individual parts of the car sold there is just one profit on the finished product when it rolls off the line these things are the mainspring of a mechanism that is unique they cultivate an idea and harvest and feel the idea is to find more efficient less wasteful ways to use nature to make men more free the ideal is always to find means of spreading the results of scientific achievement more widely among mankind so great is an idea so mighty as an ideal that within half a man's lifetime a tiny workshop has grown into the world's largest industrial development that is continually improving creating and contributing not only its products but its methods so that other industries have benefited because many foreign methods have been made available to them here during the last year thirty four million dollars have been spent as a part of a permanent program for progress founded upon faith in tomorrow it is faith that business could be worse and will be better confidence that is found whenever you find an light and industrial management here for example is a confidence that has built a power plant that produces enough electric power to meet the domestic needs of the city of chicago a plant which daily uses hundreds of tons of cool as well as thirty one million cubic feet of gas and enough water to supply the cities of detroit cincinnati and washington twenty five hundred tons of iron ore are used daily or from company on mines transported in company owned ships tons of silica sand soda ash salt limestone charcoal and color are consumed daily in the manufacture of safety glass in a huge plant where there is a polishing table so long it was constructed to conform to the curvature of the earth thousands of tires are now being manufactured in the world's most advanced tire factory and the value of production will increase as rubber becomes available from fort own plantations on the amazon every twenty four hours these batteries of coke ovens produced three thousand four hundred seventy five tons of coal from coal to be used mainly in the blast furnaces in the melting of iron ore but many other products are recovered or produced in this process to be used or so and to save every point of manufacture so that these savings may serve to give more quantity at less cost for example the thick brown gaseous smoke that used to overhang the old beehive type coke ovens is here carried to a byproduct plant through overhead pipes but a number of washing condensing and recovering operations produce from that product the five thousand gallons of coal tar used throughout the plant as fuel one hundred thousand pounds of ammonium sulphate of fertilizer which poured market through its dealer organization eleven thousand eight hundred fifty gallons of light oil and by mixing twenty five percent refined with seventy five percent standard gasoline forty two thousand gallons of motor benz all are produced every twenty four hours which finds a ready sale in the gasoline filling stations throughout the detroit area from the  subsequently melted the iron in its molten state is transported directly to the world's largest found where technical advances in the casting of metal are being made regularly and where the v eight engine block is cas one piece other ladles filled with molten iron from the blast furnaces go directly to the open hearth furnace is where steels of many kinds are produced more than sixty three different kinds of steel are used in the manufacture of the ford car thirty eight for the cars themselves and others for dyes and tools and meanwhile an industry within an industry is devoted to other savings that are passed on to ford and lincoln buyers in the shape of better cars sharing in the profits from these efforts for example waste paper that accumulates at the rouge plant is made into tons of paper used for packing and other production purposes every scrap of wood of rubber of metals string cloth or leather is used no matter how small it may be waste on oil that inevitably pollutes a river flowing close beside any large factory is here reclaimed six hundred gallons of nails are salvaged annually and so on almost endlessly so that each car benefits from the savings affected throughout the plant each car is a better value for the buyer when it each had been produced by a separate company and the final cost of a lincoln mercury car or truck is the lowest possible cost not a cost plus carelessness and waste and not a cross that includes several profit the savings affected by ford engineering and manufacturing techniques amount to millions of dollars annually which are passed on to the motorists in the form of better automobile shortcuts and savings here are made with machines and materials no transportation is also the world's largest user of transportation in the form of one hundred fifty miles of conveyers which bring the work to the man so that the man does not have to go to the work it is a conveyor that makes the work easier the burdens lighter and thus enables men to produce more earn more not as day laborers but as specialists and their line when men must wait for parts or materials or else lift heavy burdens from distant conveyors unproductive seconds add to the cost of manufacturing an automobile and so every job is engineered for them to conserve their strength to ease their burden when it is by saving meant that seconds are safe and it is through the savings of seconds in one place that at another point on the line minutes can be spent to ensure the highest possible quality in every part produce here for example in a lead walled room steel is examined for hidden flaws by powerful x rays dozens of these plant laboratories does the production line rigid examinations all this is done close to actual production so that resurgent and testing go hand in hand with manufacturing at every stage thus minutes are spent because  the end the values can be multiplied and when you see inspectors checking parts for accuracy to dimensions measured in ten thousandth of an end you see where quantity production of a quality product actually begin because parts must fit together perfectly or more seconds and costly seconds would be wasted it is the combination of all these that explains why a thousands of people from all over america and from all over the world visit this plant each day they know that here is a fountain head of industrial and technological progress has raised standards of production methods all over the world they see that the more anyone has of