to gather in the gold takes a different kind of touch it does take a touch of imagination of course but it also calls for powerful touch that touch em up powerful name a touch  genius with which to kindle the public's own imagination to get the last aid in the sale of one's products out in the marketplace where the gold from golden windows is gathered in the heaps by those who can and will biggest breakthrough in the history of the room airconditioner business the price was right the timing was perfect and westinghouse the people who captured the compaq market got into the air conditioning business with you in the biggest don't touch it you may have said it only to your sound it's going beautifully don't touch those come back in five short years westinghouse has risen to within reach of the leadership of the market second the one become second to none nobody's ever made such a reliable airconditioner before they're the undisputed leaders far in a way they're truly portable don't touch them don't touch that line we can put it in the first place exactly as it is you may have said or thought that but what if we were to say to you the people who captured that compaq market have done it all over again suppose we were to say to you there is a segment of the market segment almost so big as to comprise a market in amman of itself which no one has really touched to this day to turn it into gold there is a window of same time touched in the marketplace it represents more than a third nearly half of the three million aluminum windows being sold each year in this country it is a sliding window and it stands virtually untouched in the marketplace for air conditioners today may we t gold if it's a case with window just as well burbling the people who capture the comeback market have done it all over again the sliding window is now your market guy having to hold there is another window and it stands in the living room a living room window is not a place for machinery don't try it's mistress my affair and yet neither is the living room or the dining room a place for sweltering heat new decorator touch air conditioner for those rooms in which machinery does not belong when you want using it it practically isn't there but when you are using it it is there to the tune of eighty seven hundred thousand two hundred or fifteen thousand b t u and when you want to shut it off again it's gone shadowbox graining of the westinghouse panel air conditioner makes it seem smaller than it is that's the decorator touch it or go with the unit itself may we touch it again match the wallpaper paste it on match the paint on the living room dining room  decorated room window touch it with the panel air by westinghouse and the gold is yours there's an air conditioner brute of an air conditioner unbelievably powerful unbelievably quiet some of you said those words only weaknesses as a producer of go it was unbelievable it lacked the rugged look some people found it difficult to believe that the southerner could back more than two tons of power and it's worth finding a good looking gavin to change it some of you say we can't sell it when it looks too dainty to do a man's job don't touch it some of you say we need that furniture look to that goes with the power it back twelve eighteen twenty reversible or not twenty three five twenty six thousand bt use the same quiet marvel as the southerner now with a rugged look super heavy budget window where this one and much gold is yours there is a window that stands untouched in many homes because the family that would buy a room air conditioner will not pay to have it installed and cannot install a stalemate many such windows have been touched in turn to go with the westinghouse mobile brame but don't touch it let us touch that frame just once for deem sixty six their goal is go do what i did is an interval part of the compact it will do is a mobile frame for the mobile layers sixteen or twenty two inch exciting new mylar w all how simple now you can touch it touch it to the hands of those who wish to install their own and they'll hand you the gold themselves three compacts mobile lab five thousand  mobile layer five thousand and custom mobile air six thousand the biggest nuisance the people at westinghouse capture the compact market the exciting new sliding window unit which not only fits them to perfection but fits casement windows as well so perfectly comes in two sizes fifty five hundred and eight thousand there are twelve models in all this or the middle market among them three sixteen inch deluxe mobile layers six thousand eighty two hundred ninety three hundred b to use and four high capacity mobile layers from ten thousand two hundred to seventeen thousand beta use one of them has a particular magic about it you knew it as a model that would remove eleven thousand seven hundred b to use an eight per hour from a room it would not have been honest to call it a one ton air conditioner because a one ton unit must remember twelve thousand b t u s per hour and yet in the middle of the line does remove twelve thousand b t u s per hour and you may use the magic words one ton that will use them on those who want them used and they'll turn the golden words for and for the southern market there are full reverse cycle heat in cool models and two electric eight models ranging from eight thousand seven hundred to twenty thousand b to use three capacities with a stunning new decorator touch panel air but one that isn't there until you want it and a top aligned a super heavy duty with a rugged look is available in five cooling models and a twenty thousand b to you reverse heat and coal unit along with its sister the southern or top five model line just as powerful twice as dainty finest line of room air conditioners and westinghouse or anyone else's history the westinghouse line of room air conditioners were nineteen sixty six don't touch that line we wouldn't think of touching other than here and there there is no need to tell you gatherers of touch the right windows and the right people with them at the right time and in the right way the ways you already know and watch those windows turn to gold or you