sub paolo brazil looking at a building looking at this picture will help it's the home of a fine modern newspaper let's go inside and look around every newspaper in good standing has an editor and publisher said to an editor and publisher yet is this he yes the reception room which at the moment we seem to have all to ourselves or is the library crowded the staff is so busy getting out the paper that no one has time to read and the business office however the boys are busy probably scrutinizing reporters expense account on the advertising department here's where they have to work no ads no buy for another must on any sheet the sports department wants an auditorium yes but just now it's crowded with little man who aren't there there's a special edition of this paper for children united states papers  department the business in hand here is not art with a capital a but just pictures and more pictures pictures for the news section pictures for the ads pictures for the comic strip lumber murderers nitroglycerin opera's petroleum quintuplets roosevelt studying tapestries uprisings vultures winds axes marking spots youngsters and zebras so they have the plane carrier yes while the morgue is getting out of the picture of that ship the photo engraving room is getting ready to change it from a photograph to something you can put on a press and print to it first step photographing the photograph on glass the photographic image is transferred to a sensitized zinc plate the plate then has to have the non printing parts of its surface removed this is done by chemical action there are some plates all nicely eaten away in the right places ready for trimming and then for insertion in the printing far to obtain white spaces when the picture is printed the plate is routed in this fashion meanwhile somebody upstairs has been busy at a typewriter doing a story and good vivid portugese all that plane carrying the first take should be ready by now  a copy goes to the line of type operate as he presses the keys the machine casts the story into tight each line in a single solid piece called a slug inside the machine are make receivers are moles hurrying into place to form the letters and then hustling back again and molten lead down a vast deal of ingenious mechanisms speedy accurate typesetting machines and the speed and accuracy of the men who run them these make possible the modern newspaper that a couple of hundred stories of come off the line a type machine and i have tones and line cuts are all made and trimmed and everything is nicely assembled on the makeup table are they ready to go ahead and run off the edition there me no this is not the lead they'll print from after the farmers are locked they go to the stereotyping department a blank matrix is laid over the type and picture then all the lead and zinc locked up in the farm makes an impression or decided impression sixty two tons of it on that blank made everything on that page type pictures and all is now reproduced on the make now will it print the paper oh not yet don't be so impatient the matrix goes into a casting machine more molten lead this in there somewhere now the whole page reading matter pictures and all is cast into lead again now they'll have something to print to it rather noting the press nearly time for the first edition to be on the street after starting rolling pretty soon but what a late print on can't have newspapers without newsprint where is the paper paper sure there's paper and lots and lots of it about twenty  it is here in sao paulo as it is in any other big city where the press is free and where the people who turn out newspapers know their trade this is some follow but it might as well be boston or indianapolis or dallas  if this looks like the way things are done in chicago or detroit that's because this town of sao paulo in brazil is energetically alive with high power south american progressiveness where is the fastest growing city in the western hemisphere in the united states of it's the same some paulo in brazil a million two hundred thousand people and fifty thousand more of them each year modern commercial and industrial life abounds in some power as in no other place in south america no wonder they need brisk up to date journalism and they get it are said to is much more than a local some follow paper it covers a wide field by airplane and by train it goes to all parts of south and central america and that is for distribution within brazil