several opportunities that google offers and you'll have a chance to ask questions about that and we're thinking that that's going to take about thirty minutes that we're going to take about a fifteen minute little more time to network and then we'll come back here at about one i stay it's a great program that we provide as well as a new one is google plus which is our new social media platform which i'll be talking a little bit with you guys today as well so the first thing that i want to talk about a little bit about is why google is here and what we're doing in the twin cities and kind of greater minnesota so last year we launched our program with a seminar called minnesota get your business on line it was held at the river center last september and we had a little under a thousand minnesota business says come through this this workshop in a day and a half and what we did and what the basis of the program is built around is showing businesses how to get a free website there is a big disconnect between small businesses that have a website and people that are looking  for small businesses online the national average is about sixty one percent of small businesses do not have a website while minnesota a little bit better at about fifty nine percent but we're still obviously close to that sixty percent two thirds of minnesota small business owners don't have a website and that doesn't even include the ones that have a website or you know have a very you know maybe pour on line presence but don't necessarily know how to grow it how to utilize that or at you know how to use the web for their advantage so and where the big disconnect comes in and the reason that you know again we stress so much to be on line is that ninety seven percent of users look for products or services before they decide to purchase something so again there's a huge disconnect there that if you are a small business owner and you're in you're not online obviously you know we need to get you on line and even if you are online we need to make sure that we can optimize your web presence is the best of its ability so that's why we have the get your business on line program within that we also have the grow your business on line which again will be going over and actually presenting the entire thing and what that one does is that one shows small business owners as well as larger business says how we can use google's products and tools to enhance our online presence so what will be going over essentially a search engine work how does it read a website what are some tips and tools that will give you guys to be able to you know make sure that when google is looking at your web site that it's in the best of its ability to also be going over different tools like google analytics google insights the reason the main reason is that we can do all this for free is because of the success of google ad words and we also see the benefits you know the first is you know google ad words is so successful and the second part is that google is really trying to ramp up its community outreach and really trying to reach of do across minnesota we've been all the way up to duluth i'm going to be in a couple weeks we were going to morehead rochester and we'd obviously do a lot in the twin cities so with that said one thing i did want to talk to you a little bit today about was going to be google plus i know that we it's our new social media platform and it's not a competitor to facebook it's not a competitor to twitter you know the all the influencers that we work with you'll never hear me say you know stop using facebook stop using twitter only use google plus we confidently and we truly believe that this is another component not a competitor in the social media realm so it's going to be one of those platforms that you can use differently than facebook or twitter and it's going to one of those days where you know the big three we see is being you know google plus facebook and twitter and potentially pinterest as well being another social media platform so again it's and that's another key component in platform not necessarily a competitor to all those other you know social media player platforms that are out there now are we going into google plus you know in pretty good detail in grow your business online and i actually also have an hour and a half presentation just on google plus so these are some things that you guys are interested in please let me know because we also have a website where you guys can see a lot of our workshops that are coming up so you can see again all of the works free also if you have like a group of individuals a group of business is there you're a marketing head was talking to someone earlier today about you know their real terror and they have a group of people that are interested in this information because it benefited them please let me know and we can also you know try to come to you and put something together with you again it's all completely free and it's you know it's pretty turnkey style and it's very you know low maintenance so it's a very good program and that so with so with social media and google plus some key features that  streamlined into all of our products so if you're a google user if your company is a google user if you use google apps all these things start to come together and it's very easy and it works very well with google plus and all obviously all of our other google products but the first one that it can benefit as a business is the search function so unlike you know again if you guys are familiar with facebook it's sometimes very hard to actually search for somebody or business i have personally been next to somebody on facebook have my account up and i'm searching for their name and still can't find them now from a business standpoint where that can be troubling is essentially facebook is can be obviously for a business but what happens if someone can't find you the thing with facebook is that we really have to know i have to know that you exist before i can find you i can do that through your website sometimes or i can do that you know it through somebody else liking you on facebook but it's very hard for me to find you on facebook if i don't know you exist so you know an example is if i have ben's auto body shop unless i know that my name is ben's auto body shop it's very hard for me to find you know my business but now with google plus we have the search function built in so now someone can type in an auto body shop and they can find your page they can type in again if you're you know  run a fantasy football blog they can type in fantasy football and they can find your page now and so the search actually goes even deeper into it from the fact that it's not only just going to search your title like it does pretty much in facebook now it's going to search your title your profile and all of your posts and all of your engagement that you make public so what that means now is if you post something about you know how to how to fix a tire on a car if you post something about adrian peterson with fantasy football and someone just types in that in the search bar now your page and your post pop up and now they can find you that way so it's the big difference between google plus and facebook are going to be is the one is that it's going to google plus is content driven well facebook status driven so is there for you to nurture your existing and current relationships while google plus again is there as a content driven base where it's going to be able for you to be able to grow and find and create new relationships from the different avenues and tools that we have the other really big two that's so i know like with skype you know certain i think it's over two or three individuals you have to have enterprise account to have a business card and pay for this is something where again it's completely free and open to ten people in hangout so with that again going back to you know being on google is that's also going to streamline into all of our products so it's very easy to have a hang out on your phone on your tablet even an i pad or i phone you can have hangouts on and they're very streamlined with within it with in everything that we own and just little tidbit in case you didn't  know the reason i said i mentioned phones is because we actually own android so if you have an android phone you know obviously works very well with google products so with hangouts and with the hangout feature this allows you to have the video chatting and video conferencing with up to ten people obviously everybody around the world can use this feature now there's another feature that we have in there called hangouts on air now what hang on air do is it allows you to actually broadcast that hangout live google plus as well as live on you essentially you know if you're not if you weren't familiar before is you know you tube is great we own you tube as well and it's actually the second largest search engine in the world but you never were able to really you know broadcast live on you tube you could always record videos upload them and people could watch them later and that's your you know you to partner with us you really can't broadcast live on you tube this now allows you to do that with google plus hangout so again now you can it's essentially live streaming capabilities so we could potentially have been live streaming this you know conference of this presentation on google plus and having people be able to join in or just being able to tell people what was going on and they'd be able to go to the u r l either on our website because you can embed it into your website or on you and be able to view this and interact that way so it's another one and it's another level of engagement that you can provide to your you know users to your fans to your custom to people you don't even know yet that are maybe potential fans users or customers so again it's just it's  know great tool we'll be talking a little bit about a little more about it in grow your business online and i talk you know pretty in depth about it and we kind of do a demonstration of it within our google plus workshop but it's something that again if you guys have heard about google which a lot of you already have something that i would really encourage you guys just to kind of look at and play around with being that it's again it's not just another social media platform it's something you can really use internally for your organization i've worked with a lot of different organizations you know small businesses nonprofits again fortune five hundred companies in minnesota that are starting to use this software again it's free it's google it's you know widely widely used across different kind of platforms so the next thing i just want to touch on just briefly with our other program is google for nonprofits now i know i get a lot of this a lot of the you know a lot of you maybe not nonprofits but some of you may know people that are nonprofits and the reason i like to mention this is because a lot of nonprofits out there obviously are operating on a limited budget and with that said you know they're always looking for ways to improve themselves you know at little to no cost within google we have a program called google for nonprofits what this program allows you to do is to advertise free on google it allows you to have exclusive features on you too you get free google apps if you guys are familiar with that software and that program which again we'll be talking about in a little bit and you also can create and you have exclusive features creating your own little maps so again if you are a nonprofit if you know that somebody is a nonprofit i highly encourage you encourage yourself if you are one to sign up for google for nonprofits or talk to me and i'd love to be able to discuss the program a little bit more in depth we also do a presentation on google for nonprofits so if you are you know in association if you know a group of nonprofits that you work with we'd love to be able to come and demonstrate this again nonprofits program is completely free and you get essentially all you're doing is registering and you get all the benefits that i talked about you know free advertising three and you know exclusive benefits that not the normal small business or normal person would get so with that said it's it's kind of again i just kind of want to keep this a little bit informal you know one last thing i wanted to talk about was google apps and another again another great tool for small business owners again will be going a little more in detail in the grow your business on line this is more distant view and if you guys do have any questions just to kind of introduce myself to you as well as you don't feel free to come up after this and ask me questions so what google a application that you that you kind of signed up for within within google it's essentially office productivity tools so what you get now is you know for instance you get your e mail address you can keep your current e mail address so if it's you know ben's be at fred's bakery dot com or you know whatever you were el as you know you know marriage have you can you switch over to google apps and now what you can do is you can access your e mail through g mail but no one actually knows that you're using g mail so you get kind of the best of both worlds where you get the professional looking email address and the current one you already have as well as you get to use the most popular e mail system in the world which is is g mail some other kind of cool features with google apps is google docs or drive which we call drive so it's the whole cloud experience if you guys have heard that you know what that word before so what this allows you to do now is within google docs and google drive you're able to upload all of your documents on to google servers and now you're able to access them twenty four seventh's for every your ad as long as you have two things one is a mobile or internet connection and two is a device to access that and so what i mean by that is now you can actually ask access your documents on your phone you can access them on your tablets you can access them on your you know p c at home you can access them on your laptop wherever at so with that said i guess i think we're going to take a break here and just kind of wrap it up because i know a lot of you guys are leaving again and i heard you guys to stay if you'd like to go into this more in detail how we can optimize the tagline that i have to grow your business online is  thank you for listening and i'll turn it over to dan thank you very much and if you're near the back of the room you might want to move up here a little bit closer so we can have a little bit more intimate conversation and maybe not even use this microphone so i get it so some of the stuff will be a little bit more review and so i kind of kind of just breeze through some of the introductory stuff but again just the program that we're going to doing and the presentation is going to be called grow your business online this is a constituent continuation of our get your business online program this is something that we've been doing and rolling out across the united states so again we had our launch event we were actually one of the first actually have this event in minnesota was again last september at the river center but under a thousand small business owners were able to come through and get their business online and learn how to grow their business  but obviously you know not everybody heard about it or is or was able to attend that session so that's again why we continue to do this and why we do this is our continuation program of the googles community outreach as well as teaching people how to get online and  does a google search work how do you know i say you know what does all that mean next is going to be connecting with your customers and this is mainly going to be dealing with google ad words and ad words express as well as google plus and how we can use these to connect with our customers one quick thing that i will do for you guys as well then this to you guys in a p d f form so again make sure that i have your e mail or i can maybe connect with dan or whatever but i will be giving you guys all of this all of the slides exactly so you may still want as well as get metrics analytics and statistics about our online presence as a whole and then finally we'll wrap it up with google apps i know i talked a little bit about it previously well kind of dive into a little bit more as well as you know again take some questions if you guys have any as i'm talking and that's one thing i do want to reiterate is if you guys have questions while i'm talking you know feel free to ask me and you know we can stop the group and ask you know ask them as a whole as well as again if you have something a little more personal you want to ask me at the end you know feel free i don't bite so  the first thing is going to be getting found on google so the reason that we do this entire program is because the first number that we throw out is sixty four so in two thousand and ten google's advertising and search tools alone generated sixty four billion dollars  of economic activity if you break down that number even more you see that a little bit over a billion dollars was just in minnesota and it affected a little over twenty eight thousand small businesses in minnesota so again that's obviously a huge number but at the same point like i talked about we still have fifty nine percent of minnesota small businesses that are and online and then again that doesn't even include the ones that you know haven't you know they don't know about all the tools that google didn't do they just set up a website ten years ago barely touch it they did it because you know and they have their niece or nephew doing it for them those different kind of things it doesn't even include all those so this is again why we do this and why this is so important the idea behind this is that we can get you up to par with this optimize your online presence and get you you know this number growing as well as you are part of that number as well the other big number which i've already talked about is ninety seven so ninety seven percent of consumers research products or services online before purchasing them and so again the big disconnect is we have fifty nine percent not on and ninety seven percent searching so again that that huge been big disconnect there and just to realize that you know already in two thousand and twelve we already have ninety seven percent it's only going to get you know more and more as people as the younger age continues to grow and as we become more digital yes  web site links that are going to send us to your website or you know the suggested you know list that we have now does anyone know why we call morgana search yeah exactly that's the exact the main reason they're not paid so there is simply there is no way to influence this by you know i mean by you know paying somebody to go you know i google there's not i don't have a magic button where i can move you from six to one you know nobody would think google has that that's also one thing to keep in mind of any if you ever get approached by asio company they can guarantee you something like that it's completely false nobody can go i can't even guarantee you you know you're breaking in there because we have built our algorithm to be hands free so we've built it and we want to be you know completely organic where it goes through the algorithm because we feel so strongly about our algor our our algorithm that we feel that it can you know find the best results possible the next thing that you'll notice on google search are going to be th paid ads and these obviously are called google ad words which i alluded to before as well as ad words express you also see the little box with the map we want you will be talking too much about that today but i know i've talked to somebody already today about that and the workshop that i'll be doing on the eighteenth will dive in this a little bit more but this is google places but now we actually call it google plus local so formally google places and that is the little red pins in their centrally local listings on our maps that you can easily find on your phone and google plus google search if you're not on google places slash google plus local i highly recommend you being able to do it not something you can talk to me as well but now it's online it's on google and the biggest reason that i stress for people stressed for people to get a local listing is because of phones and we're going to go over you know why it's important to be on mobile but you know there's an app a local app on all android it's hard wired in as well as you can it is an i phone that people can quickly just search and find you so like when i travel you know i travel within google for different workshops or different presentations you know the first thing that i usually do is you get your land you're hungry i look up pizza and it pulls up all the pizza shops that are in that location so that's just one of those things again every location you have should be on google maps that's to verify your location and that's something that we actually that i can actually do for you so that's something you're interested in or if you do a local listing just talk to me or come to my aunt one my workshops on the eighteenth and watch you walk you through it and we'll do it right there for you but it's a verification system for us to make sure that you are you are that you can verify that you have access to that business so the first really big thing that we're going to be talking about is search engine optimization or a c e o so again i lot of you may have know what search engine optimization is may have heard a c e o may have gotten a call from an s e o company but you know he's essentially all search engine optimization is is learning how to optimize or enhance your search engine presence so when someone uses a search engine google a what you know how can we optimize that to get you know help ourselves on our rankings and to be the best that we can be on there so the first thing on our website is you know the first big to me talk about its content is key and so the three things are being gauging use important keywords and keep up to date so when it comes to being engaging what we also want to make sure is that we have unique content on our website and some of these things may seem obvious to you know to some and you know not as obvious to others but the reason we talk about these things is because i personally run into all of these situations with different businesses so when i mean it being a gauging is we want to make sure that our website it's something unique so if you have product not copy and paste it from amazon if we have you know about us pages that the notes not copy and pasted from you know somebody else's and you change a couple words the problem with doing that in the reason i want to be as unique as possible is you know again if i if i copy and paste a product description from amazon so many searches for that product amazon's always going to me because they're a lot bigger and they've been online for you know fifteen years so again you can have to find find a way to make yourself unique and to make your content engaging as well as unique on your website but the other one is using important keywords obviously keywords are very important you know for google and for your website but the reason that we stress this one a lot too is that we also don't want to go overboard so example i g this situation a couple years ago we had a lady that we owned a beauty salon in california and she and she on her website she had done this for about a year she and i tried to optimize it she had done everything and she still couldn't find herself on google and she were still was not getting any traction on her website so obviously she was very frustrated we took her on as a case study and we analyzed her web site and what we found out was this on her website she is from california she owns a beauty salon she talked so much about how  great it was to live in california how great the food was in california how great the people were in california how great the weather was in california so much about california itself that google actually thought she was a travel agent for california so  that is i don't want to discourage you guys from talking about you know you're from minnesota you know you love living here but we always want to make sure that the main focus of our website is always our products or services we can have different components and different kind of cool different features on our website but we never want that to over cloud our products and services on our website and the last one is keeping up to date one key thing to remember with keeping up to date is you want to change something on your website at least once a month so that means actually log into the backend or having your webmaster do something once a month  is something that if you are taking notes i would highly recommend writing that down because it's not in this present to just me talking about it so the reason i say at least once a month is because if you you know again you may not have the most active website you may not have the most active business but you need to be reporting something but the problem is that if you let your website go you know for months eight months twelve months without changing anything what happens is in the back end of google we look at it and we wonder if your website is becoming stale what happens what a stale website is is within google we look at websites that are you know changing something and we put them into a category of obviously non stale and the ones that are not changing anything go into stale what stale means essentially is that we feel that it could be an abandoned web site you know there are trillions of websites out there and there are websites still from you know the eighty's the ninety's that people don't touch anymore but they're still out there and they still mean we get traction but the idea behind google and what we want to do is we want to we want to give our users when they do a search query the best and most relevant search results possible to get it or the organic search results so we you know that can actually start to hurt you in your ranking it doesn't necessarily mean that you're obviously going to be removed from google you know doesn't mr mean that you're  to be taken out of the first page but it's one thing that can actually help you if you're changing something on your website once a month now again i get the question question traffic's always going to be you know i mean a big key but this is one of those things as a small business and as you know as you get your web site going and as you start to grow it it's a great way to start you know again changing something on your website i get the question a lot of times of  if nothing changes in my business you know i've done the same products the same services for ten years i really don't have anything to change once a month this is again where you can kind of get creative i work with a lot of organizations or you know small business owners you can do something as simple as quote of the month you can do something as product of the month you can do a sale of the month testimonial of the month which is a great you know when when you can you can feature a testimonial of the month about your business on your website yes so it does but it doesn't so i would hide we recommend still trying to change something organically on your website once a month but it will suffice sometimes in there but i won't rely on it totally yet so offloading photos essentially logging the back end of it is what we look at  well it's a good thing to try and change something but you don't have to because again we're we we know that you know the website as a whole is red and that each page is obviously kind of underneath there so if you change something on your website it's still you know registering with google that you're changing that material so it's not not necessarily obviously i'm always going to recommend changing something on your website if you know obviously different reasons but you know you don't have to then the first product that we're going to talk about and that i suggest registering for is going to be webmaster tools so it can be found at google dot com slash web masters and so what this allows you to do and this is one of those really kind of cool products that you can apply to your website right away sign up for and it can actually help you you know optimize your web presence so the three main things that you get is you can find out how google actually sees your site so this is a great to have that lady in california would have been able to see see that google is actually reading or say incorrectly we can sign up for alerts so we can get kind of different alerts about your website what's going on different kind of traffic stuff like that and then finally you can actually tell me tell google about your site so essentially you can create a site map which is a skeleton of your website that allows google to move users and understand your web site so now we can actually you know get a little better understanding of your website make sure that we it is you know is everything that you need it to be and everything you want to be and just again is going to help you optimize your presence so one one thing that i use to get you know right off the bat is you know ben how can i optimize my presence you know the fastest and easiest way the two fastest easiest ways is signing up for a local listing and the next is going to be signing up for webmaster to us all these other ones i you know are great and there's sometimes even more benefit to the some can be a little frustrating you know working with social media working with websites working you know on the web but our idea here is that we want to show you guys all these different tools and you can actually do it yourself or if you do get someone to help you with this you at least have a better understanding of what they're doing so and you don't get ripped off but you can actually have a conversation with them and understand what they're doing for your website and if that's valuable to you so add just adds value to you know to your knowledge of you know the web obviously you know this is the way that the world is moving it's only going to get bigger and bigger issue if you're not online or you're not optimized and so is just an important thing to realize that i'll show you all these different kind of tools and tips and application of modules but the biggest thing driving them is always going to be time and effort unfortunately that's just the way it is one thing to give you a quick you know example of time is on average it takes six to nine months to get your site indexed on google so that means if you build a website right away on average it's probably going to take close to six months to be able to really be found on google and be found that way so  just something to keep in mind as you go along and you know as you start to build your presence so i'm actually in a run you know you know just kind of real brief through these these again are just some tips and tools that we recommend for your site the one that i really want to just am is promoting your website on received another printable material you know this again can obviously be one of those moments for some of us but what i see a lot of times and i just like to reiterate is you know again using material you already own as a small business owner to promote your website so that can be a receipt that can be a business card the biggest one that i see small business owners forget and sometimes an easy one is going to be an email signature so making sure that again that your email your website is on your email signature you still may have you know eric at  lawn dot com but it's still nice to have the salon dot com right there someone can click and quickly go do it so those little things like that just finding ways that you can promote your business with things you already own and the last one is inviting happy customers  reviews obviously you know a lot of people that there are a lot of times more apt to read a negative review if you're you know very upset than even if you're super happy and you know to write a review that way so again inviting you know you customers just and you know having something set up something easy for them to be able to write a review for you you know obviously we have google plus local but and this is another way that you can benefit it's going kind of looping it all the way back to what i was talking about before which is you know a testimonial of the month you know again you can take a review from your local page and put it out there and kind of circle that out so the next thing we're talking about a search engine marketing or a c m essentially what this is going to be dealing with is going to be goo ad words and ad words express so what google ad words and the reason that it's kind of separates itself and it's different and a lot of times it's you know i mean kind of foreign and new to small business owners is that it's a paper clip system and what that means is now you actually are only paying every time someone clicks on your ad and goes to the destination destinated u r l so you're going to designate that u r l and someone's going to click on that and then now you're only paying when they click on it so unlike previous traditional advertising when you know essentially you had the magnifying glass you had your advertisement and you shot going to out you know you put it in the pioneer press you put it in the star tribune and you pay for a two inch by three inch advertisement and it costs you x amount of dollars per month you know hoping that you know the thousands of people that see that you know if i have a benz auto body shop i have a ten dollars off oil change that someone needs a no change sees the ad makes the connection contacts me it's a very good shotgun approach hoping that you get you know a couple hits now what google words allows you to do is you take that same magnifying glass now but we kind of reverse it now we put it in the consumer's hand so now your ad is only going to show up to those that are actively searching interested in that product or service so that works is the example we have here is a customer wants is looking for something along the lines of a clothing clothing boutique in brooklyn so you know they simply typing clothing boutique in brooklyn they click enter and now you can see its pictures a little small down there but you can see that the ads that show up are only going to be related to  that and the back and you are the one that decides all that so you have to say that you can create you create your ad and then you say that these are the keywords these are the phrases that i want to use that so when someone types in this is when i want my ad to show up so again like with me i'd be auto body shop or oil change oil change golden valley oil change minneapolis all those different kind of things are going to be on that ad so when someone searches for that my adult pop up yes want to try and use it is when you do a destination you are well you want to be as specific as possible that also help you in your rankings on google ad words so what i mean by that is if i have an advertisement for my for you know again the oil change i mean if you want to create a landing page for that on my website to kind of emphasize that and then so that my you are all now is eric salon dot com slash about me slash news slash special instead of just sending them to eric salon dot com so again the more specific you can be with your i'll also help your ranking with google ad words is a little tip this one actually is not going to be in the presentation to let you know the p d f it may be just a camera they took it out or not but i put this one in purposely because i really like how it breaks down so a couple things to go with google ad words is going to be and how much does it cost what's great if you control the cost so there's no there's no start up there's no start up these nothing like that you control the cost so what i mean by that is you control the paper click so you can you're going to tell google that i'm willing to spend ten cents per click i'm willing to spend a dollar per click we have people spend twenty five to fifty dollars per click and again you can just figure out what you're willing to spend google ad words will also you know once you start setting up your ad it also tell you kind of the average in there so not just you know walking in the dark not knowing what other people are doing but going beyond that you also can set daily budgets and monthly budgets so now what i can do is i can set a daily budget to maybe five dollars a day and a monthly budget to two hundred dollars a month so what happens now is if my if i reach my five dollars per day at two thirty pm what google does automatically for me it removes and freezes my ad and at twelve or one am then releases it back same thing with month if it you know if  it if i go to if i reach my two hundred budget on the seventeenth of the month it freezes my ad and removes it from the queue and then automatically puts it back on there at twelve a one on the first of the month so you don't worry about that you have to worry about going over budget anything like that you control all of it yes google maps those different things and obviously there's different price points and different kind of bidding that you would do for those but you alternately could decide that same thing what will the ads will say you alternately get to say that in the limited characters that we have there you know with the title with the couple sentences that you do get and then finally what is the commitment what's great about this is that you guys will you know there are no get started for cancellation fees you can you know start today you can and next month whenever we have a lot of people to do seasonal businesses you know the example i was given christmas trees obviously are probably not going to find a lot of google ad words right now for christmas trees but another month or two you'll find a ton of them so again if i have a christmas tree business i'm going to ramp up my google ad words you know maybe end of october november december and maybe a little january and then just you know cut it completely off so those the different things that you can decide what you want to do one thing that i'm going to give you guys is going to be a seventy five dollars gift go to try google ad words for free so you know again what's great about this you don't need a credit card to sign up you don't need anything you can just use a good code that i'm going to give you and you can go ahead and just try a google ad words for free to see how well it works for you so that's one thing that at the end i'll just make sure we have all your guesses information so that you guys will get the list and the people who didn't don't there is over  so you can actually get paid so what he's talking about is there's ad words where you can actually you know you're paying google to advertise on google and then you go there's also a program called ad sense where you can allow google ad words on your site and you can get paid by google so again that's something that you've got to look into you know i want and i would be completely honest with you guys you know for a small business sometimes ad sense isn't the greatest because it's very small the amount you know you have to have a lot of traffic and have to have a pretty big web site to do it and that's again why i never want to mislead anybody that you know sign up for ad sense right now and become a millionaire tomorrow so again i'm just me but it's something that again if you can you can check out sometimes it actually does i know some small businesses that do it just for the look of their web site they love that because it does say google ad words so they love to actually be kind of associated with that and as they as they build their web site it is some income that they can get so that it is something you guys may want to check out but again it's ad sense and just something you may just want to google and just kind of research a little bit yourself as well so the next big one that we're going to talk about is getting found on mobile devices and why it's so important to again this is why i talked about a local listings is having one so we can be found on mobile mobile devices but also for our web site how we can make sure that our web site  outselling laptops in computers for the first time by the year two thousand and thirteen which is obviously just around the corner just a few months away we will have more people accessing the internet via mobile device than an actual computer and that's the big one right there and in the finally though by the year two thousand and fifteen we'll have one mobile device for every human on earth so obviously you will have people that have two or three devices that are going to be accessing the internet so what we want to do is we want to make sure that our site is mobilized that we can actually you know people can find it you know you can find any site that's mobilized or non mobilized on a phone but it's very sometimes hard to navigate and hard to convert them into users if it's not a mobilized website so we have is we have a free program for you guys if you'd like to check it out it's called how to go mow dot com and you can actually get a free mobilize site through a company we partnered with called do to mobile and you can get it free for an entire year after the year it is i believe it's like six or seven dollars a month and again that's due to mobile but again i  encourage you guys to try to take advantage of it it's a complete year three hundred sixty five days free of a mobile website and you can decide at the end of that year if it's worth for you to continue but again i highly encourage everybody to you know eventually start looking into the future you know take advantage of this and start looking at getting a mobilized website because again with these deaths i talked about as well as you know again as we as we go forward with our search engines we know that people obviously that it's easier to navigate on a mobile device and when you do a google search and when you go into a website they can read if you're on a mobile device or or a regular computer so we also are using that in our algorithm that if i'm searching on my phone that you know that the mobile device is in the people that have a mobile website and will pop up you know we'll have a better have a better score per se because we know that users prefer it on a mobile site as well so those are just little things to kind of keep in mind and this is kind of you know looking into the future a little bit and just getting prepared as we kind of move in that progression so the next thing that we're going to be discussing is going to be building your online community so the big thing that we have here are two stats is ninety and seventy one so ninety percent of consumers say that they trust recommendations from people they know and seventy one percent say that family members and friends influence purchase decisions to be honest you know i want to believe some of these numbers are higher you know we trust our recommendations people we don't even know you know we go on to google plus logo we go on to the new sites and we read reviews and we make decisions based on those people that we don't we never even met before so what that said is what we have is now with google plus you know again our new social media platform is the plus one button so now we can get as big get we can get recommendations from people we know so what the plus one button is it's essentially like the law but on facebook if you're familiar with that but it's a lot more powerful it's all it's spread over the entire internet and it has seo capabilities built in so it's actually going to help your web presence as a whole so and these plus one buttons you may have seen them if you can if you guys have a google plus account if you don't you may have seen these on websites before may not have known what they were they're usually white and then the plus one is orange and you click it in turns orange and then the plus one is white so what this is is you can actually find these on google search results on google search ads on google's people's google plus pages their brand pages and the other one is the big important one that i'm going to talk to you guys about is going to be about you guys is getting these on your website so how the plus button works  this you plus one some that you like something so you plus one it so again i'm looking for the best light available i am looking for maybe the best fantasy football site i'm looking for the best car dealership whatever it is i do a google search and i find something that i  i simply press the press the plus one button and now what happens is anybody else that does a search that i'm connected to who actually see that i have plus one day and again going back to here you can kind of see a little bit you can see a little bit right here  you know online presence because we know that again with the with these numbers that ninety percent of people trust recommendations from people they know so if you have a website that has six plus ones from people you know and another one that has zero well we're obviously going to use that because we know because we've done this research and we know this you know to lay out our rankings so with that said as well as you'll start to notice and if you haven't noticed already is google we're very we're doing a very good job of trying to be customized results so again you know back in the day we all could do was google search and it pretty much was the exact same search results so again you do a search i do a search my boss and texas does a search you know someone across the world does a search and it's exact same search results now it's going to more customize ones and you know we're using things like location we're using things like google plus profiles we're using things like the plus one button your connections to be able to now you know be able to customize those ranking so now you and i could be sitting right next to each other we could do a google search and we could get completely different results because of it so again this is just something to keep in mind our main goal at google and we kind of you know it can be it could be an unobtainable unobtainable goal but the ultimate goal and the reason that we do all this is that with our search engine what we're trying to do is ultimately what we love is you type in something in the search query whatever it is you click enter and you get one result and that's the that's the ultimate result that you want and that's again why we do all this stuff to be as specific and try to be as accurate as possible so with the plus one button this is again something that i encourage us all to place on your website this is something that you don't necessarily need a google plus profile again i'm going to encourage everyone to get a google plus profile but it's great that you don't need one to act to still benefit from this so as you can see that your goals down there there are different kind of sizes there's different kind of formats that you can get a plus one button to be placed on your website so that anybody that does have a has a google plus account they they can now plus one your web site excuse me and share that across google plus as well as now that'll benefit you because you have another plus one and you get their connections as you go through so explain a little bit more about google plus i know i explained it previously before but again it is our from a business standpoint it's a free business profile you know with social media as well as business tools built into it so we have here is again we have you know we have posting we have business information photos videos just like on other social media platforms but now some of the other things that separated are you the search function that i talked about so the discoverability factor is pretty much off the charts with google plus again one thing that i didn't talk about previously is that there's another kind of cool feature built into the search function that we have so when you do a google plus search you know you're searching people's profiles you're searching people's titles they're searching people's posts that they're obviously making public that they want people to search but also to go beyond that we have something called sparks what sparks are there simply articles that are attached to google plus posts but what's really cool about that is that all of that material in that google plus spark post is searchable as well so what i mean by that is i could be just writing about you know here in my top ten fantasy running backs for this week and i could i could attach an article that talks about again adrian peterson ray rice all the top ten running backs for this week but now anybody that searches those now it's actually searchable now i can actually be found that way as well so that's another great way again if you guys start on google plus it's one of those things that i encourage everybody to kind of start out with the first is you obviously want to you know create some content organically with your own posts but you know it's a great way to start you know attaching sparks and attaching articles to them to get yourself going in a kind of move forward that that way as well so it's just another way that we kind of separate ourselves the other one is you know hangouts this again is the huge you know is a really big feature you know as i was talking about you know there's so many different that you can use this because again internally obviously we can use it as a video chatting service we can use it you know to have ten people in a hangout from across the world being able to join us you know get remotely you know pretty quick and easy on laptops on you know  phones you know i pads whatever you have you know being able to you know access and you know engage on a hangout but with that being said like i talked about now we can actually use this software to broadcast on you tube and online and ultimately our website as well as we can embed these on to our website so again your mind can start to go wild we're there's all the creative kind of cool things you can do some really cool ones i've been a part of is you know our team helped source and the guy that actually did it i don't know if you guys  actually did a google plus hangout a couple months back and the guy that actually moderate is actually from minnesota is actually from northfield and he works for google but we actually help source that one so we had you know eight different citizens across the united states and they were actually able to you know have a hangout with president  one one that i've personally done is we actually just got done with the state fair and actually was very successful we work with the miracle of birth center and what we had was we had live baby animal births on hang outs so we had a camera in the pen watching the baby  born we had an expert in the back talking what was going on and then we had people from around the world we had people from europe south africa just people in the states that were joining in and asking questions about what was going on so again not just obviously a very unique situation and we've had you know again you can start to think about all the different kind of cool things you can do with this we've had something as simple as using google plus you know you don't have to have multiple people in there it's obviously built for video chatting but since you can record it and you can broadcast it using it just to broadcast anything so again like i talked about we hypothetically could have just had a camera here on me and you know broadcasting this on google plus and you tube for people to see so we also did that with a lot with state fair this year so again going back to different bands different acts different entertainment acts we just you know broadcast their performance on google plus automatically creates a youtube video for them and they were able to embed it on their website so again it's a lot of again all this is for free other kind of step further with you tube it is some people don't realize th actually a video editing software built into you tube so if anything ever went wrong on the hangout or just for your personal use with you tube there's also video editing software built into you tube so it's obviously great software it's all for free which is the best part about it and it works you know in across the board and you know we're we're always getting better and it's always up to date so the next thing is going to be getting unique insights and this is mainly the three projects we're mainly going to be talking about or going to be analytics insights and alerts so the first one in this is going to be analytics and why optimization matters so we have here is the pink gra and the pink part of this actually represents the total number on average that a website traffic gets to their website so all the pink here is all the people that are going to the web the web site on average the blue there is actually what is the desirable action that that person that that group of people is doing so you can actually see that it's very small compared to what you know what is actually going on in this again is a kind of across the board on the average basis that the pink again is everybody going your website the blue is what they're actually doing that you want them to be doing so what how we kind of combat that is google analytics so does anyone actually use google analytics for their web site a couple people this is one of those products that i love from a from a first it's one of those great products that we have somebody from amman p business you know using it all the way up to some of the largest companies in the world using google analytics and what this does now is this analyzes pretty much everything about your website that you could ever imagine and puts it into graphs stats charts maps for you to be able to read and figure out what's going on with different pages on your website your website presence as a whole and how we can fix different things like that so different kind of questions we can get ours you know where are my customers coming from so we can actually see you know a map of the world and actually see the different numbers where people are coming from we can even break down minnesota even into more so we can see are we getting more traffic from you know up in duluth more are we getting more traffic from the twin cities there are we getting more traffic from rochester where is my second largest you know group of population coming from is it wisconsin you know those different kind of things that we can actually start to test and see you know we get you know detailed analytics and students and statistics so we can actually track you know when someone does a google search and they get to my website what did search for and so then we can kind of see and we can even go into when they did that search word what was that group of people what did they do on my website how long have on average do people spend on my website how you know how much on average to someone spend on my about us page compared to my home page all these different kind of things you can use and analyze your website little things like bounce rate which is you know when someone comes to my website and i believe it's under three seconds and they leave right away so then i can kind of feel that well that we're that you know that was a visit but it really wasn't because they left right away because maybe they accidentally or they found out this was on the correct website so again you can better start to understand your website and your website presence using google analytics and questions so the next one is going to be google insights now this is that tool that i was talking about a you know close small business that sells clothes and i want to figure out which is the best jeans to you know advertiser showcase because back to school starting now so i type in the four different you know jeans there we have true religion lucky wrangler levi and i say that i want to look in the united states and i want to look over the past year i press enter and what i get is the search index and the graph showing me the you know the search results from the past year and the volume of them so we can see that you know for the most part t religion is usually on top but also kind of switch places with levi as well as lucky and wrangler are are you know a distant third and fourth but they kind of switch back and forth between that as well and we can see little kind of you know patterns here as well you know there's a really big spike in so i'm going to be serious but i am in kansas city i can see that all four of them have a pretty distinct and you know pretty clear you know representation you know on a google search and going back to this is how you can use this for your web site to see you know again what words what keywords they featured as well as you know with google ad words if you're you know comparing different kind of key phrases or wondering which one is it would work better or not this is something where again i recommend you go to school plug them into insights and  see is that you know again the different kind of phrases that you were going to using google ad words and which ones are more popular yet so that's essentially what this is that's of the graph is there and you can see the numbers if you like you can view it differently but that's just the kind of progression but you kind of see over the year and we kind of break it down even more the last kind of insight tool that we're going to talk about is going to be google alerts  alerts as it is a kind of a great kind of personal and professional kind of tool as well it's essentially an electronic clipping service if you're from there with those back and they so what it does is it scoured the internet for a search query that you designate finds articles blogs websites videos that relate to that search query and gives them to you in an easy to read e mail so from a personal example as a very stated before as you can probably tell i'm a big biking spanish football fan so i was watching the stadium issue very closely and so what i did is  alert for the viking stadium issue so now every time that article was related to that every day every morning i open up my e mail and google sent me all the articles that related to biking stadium so now i didn't need to go to start community you know what a pioneer is going home and creating a google alert about your business or and or your name if your name is connected to your business very you know heavily the reason for that is now we can actually find out what people are saying about us so you may find that you maybe were listed in the top ten places in the you know northeast you know northeast region of the twin cities or you know northeast st paul or in oakdale or in minnesota you know on the city pages on a local newspaper or whatever it may be you may actually find that your business was listed and that's actually something we can link back on our website that's a testimonial maybe we can find online that we didn't find before that we could put on to our you know web site as well so it essentially be it's almost like your own little mini p r service out there scouring the scouring you know online for your business and for your name for that matter and being able to deliver all that information where it was located right in an easy to read kind of e mail last thing we're going to discuss is going to be office productivity tools and this is mainly going to be dealing with google apps and so what google apps are is their web based email calendar and document system essentially office productivity tools to increase office productivity within your organization your small business your association whatever it may be so we have is going to have two different versions of google apps the first is going to be a free version so if you are a very small business ten or fewer accounts and accounts will make a little more sense in my next life when i talk about e mail accounts but centrally what what you get here is you know if you have ten or fewer accounts we get you know we have a free service here so we have you know ten ten gigabytes of storage if you know again if we ha eleven or more users or we want to go beyond that we can sign up for google apps for business now google apps for business as you can see is a little it does cost something but i will tell you that you know compared to other competitors like microsoft it's sixty to seventy percent cheaper than them as well as you know it's very competitive price across everything plus you get the benefit obviously being a google product so with that being said it's fifty dollars per user per year you can see right there you get an increase in gigabytes per user so twenty five gigabytes per user of stor space as well as the really cool one is the twenty four seven customer service support so anytime you have an issue with it you can call them up you can you know e mail chat phone call whatever you have an issue and you can get results so what google apps come what again i know of  previously talked about some of these what is the g mail so what's really again what's really cool is we can use our current u r l and our current e mail address as if we are you already have them established as you know info at ben's business dot com you know fred at fred's bakery dot com and i can that i get the professional looking e mail address and no one actually even knows i'm using g mail and that they were to tell them but then i also get to use g mail the most popular popular e mail system in the world so again you can get the best of both worlds there within you can kind of see that you know that we have different features we have the video chatting feature which you can really quickly you know chat with people on the side they're kind of like instant messaging you know google plus is actually kind of integrated into g mail as well so there's very you know again if you start using google plus there's a lot of integration between those that you can kind of flip between them all these different kind of features you know again are built into g mail and then going back to phones it's very easily you know easy to get your e mail and to communicate on your phone you know unlike some you know some some systems works great but some systems obviously a little out of date but some small businesses and larger businesses use today so this is just to get another option there one is going to be google docs and i know again i kind of already alluded to this one previously before but again this is my  favorite product both personally and professionally this is one of those products that is rooted really makes a difference when you start to you know we use this as a company use it personally you know start to collaborate on documents it's very easy to use and it's you know it's great that again it supports you know popular formats like microsoft office but i never actually need that on my computer so you know again just to run down a couple more things that we can do we can work on the same document exact same time so do work do a collaboration so what that means now is we have one version of the document we share with different individuals within the organization maybe even outside the organization and the people outside the organization can only view the document while the ones inside the organization can actually edit the document and now we can actually work on that same document there and be able to you know again collaborate on that document and work on it so we don't have to worry about anything like that  like actually that if you let your cursor or and your cell block should be a different color so one would be taken out to say their name and you could actually see what they're what they're typing and then what's nice is to go beyond that actually save every revision that you do so if anyone actually you know you know if this is a living document which you know again you're changing this you know weekly monthly yearly it's going to say every revision for you so you can always go back and someone did make a mistake and you can revise that  so great great question actually i was just about to get to that so offline access is now available with google drive so what's great about that is if you're on a plane if you don't have internet access you can work on your documents now because automatically sync there and then when you get on line it automatically sync back up so now you don't need to worry about you know not having your documents anything like that now you have access to them essentially twenty four seventh's with or without you know internet or mobile mobile phone access yet so works the same way because it because you're going to catch it because you're going to tap your counter there so and again you have going off the tablets and mobile devices it's great to be out actually able to obviously you can see your documents on here and you can actually edit your document so i've i've had an instance where you know instead of you know i'm on a plane it's about ready to take off you know you really can't open up your laptop and try and get on plus there's no wife i so i can simply do is open up my google drive on my phone and i can open up a document i can actually at that document you know and send it up and it automatically saving every time you're doing something that's another kind of cool feature is that it's not it is an auto save but it's not like every five or ten minutes if every time you cook a key it's saving it for you so if you're if your computer shuts down and runs out of juice whatever happens it a lot of i can save it for you  know whatever it is if you have raw files on there which again are those ones that i talked about that you get you know it goes off your twenty five gigabytes or the ten on the free version if you use google docs you can have unlimited and there's no there's no storage limit that you can have so if you convert you know i mean fifty percent of your documents into google docs that does not count against your you know i mean it doesn't count against your storage space but if you have the raw document files that's what w except we've kind of enhanced google google docs to become google drive in our branding it as google drive because a lot easier to understand as a virtual u s b drive and not just you know documents google docs is essentially like the you know software within google drive now it's kind of how we're explaining it and how we're kind of moving away from that so again if you see that that's what google drive is the other questions on that well the free version is ten gigabytes and the paid version of fifty dollars per user per year is twenty five gigabytes and that's per user that's not per company that's per user so and actually you know again a lot of information i you know i run through documents like crazy and we don't even approach that number even internally as well so one of the kind of cool thing that you do get here is the forms feature so you can create forms and then what happens is you know it automatically downloads into a spreadsheet google doc for you so all those fields automatically get transform going to talk about is going to be google voice does anybody have a google voice so a couple people i personally have google voice the reason you know most people that do these presentations in google don't talk about google voice i personally love this product this is why i put it in here what it is essentially a virtual for you phone number that you get from google that you can put on that you attach to different phones so either it be a mobile device or a landline so what that means now is you can have two lines of communication on one phone and that never cross so again what happens you know being a small business owner we're used to you have two options one was either carried around two phones one personal one professional or you had the one phone and you had you know every all your communication directed towards there but unfortunately no get some people may not know that you have to love an o'clock at night calls people are calling you on the weekends because they get they don't maybe realize that it's going to your cell phone now with google voice though what's really great is a couple things one is again you get two lines of communication so when you guys call my business line it's actually ringing my personal cell phone number and what you guys never really know my my personal cell phone number so beyond actually getting those calls now i can actually call out using that same number too so again it goes beyond obviously call forwarding because if i ever miss that call i can call them back using my google voice number so also as you can kind of see here it also takes the intangible minutes of voice mail and makes it tangible and it treats it like email so now what happens is when someone leaves you a voice mail it to the best of its ability pending on how well they pay a ninety eight and our software is getting better and better but it still goes off of that it puts it into words and allows you to read it as well as an obviously play it but what's really cool about this then is you can actually now you know take notes and you know change some of the words to make sure that they're correct on there and you can file that away like an e mail so what this comes back now is again the search function so the search feature is built into all of our products be that g mail be that calendar be that you know it's obviously just  search engine our google docs whatever it is now i can actually search through her voice mails as well with my notes and with the words that google voice transcribed for me so again i may i mean archive something i may file it away and i remember that someone talk to me about something about mall of america on thursday i simply type in mall of america thursday search through all my voice mails find the one i was looking for and now i can listen to it and find out information again so it's again it's a great product it's a great service expected for a small business to be able to get a number you know be able to attach it to your cell phone be able to call out with that number get it you know to call in with that number and with all these different kind of features features just like you know you can have a different ring tone on your phone for different you know my my personal number is this you can also set it up where you can only get calls from certain times so maybe i only want calls from nine to five monday through friday anything outside of that it's in that voice no which i can then get the next day or you know the next week on monday when i get back in the weekend so all these different  features are built into google voice and again i talked about it's completely free now the only thing that with that being it free is that it does use your minutes because you're obviously using your phone so if you have unlimited minutes it's not going to matter but if you don't have an unlimited plan that's something just to keep in mind that you're adding an extra line and since you are using your minutes it would be you know it counts against them because  so you can actually integrate your personal number if you want you can actually make it into a google voice number so again maybe you maybe don't need another number and even if that's what you like the system or you're curious about the system being able to again have the visual tax being able to do all that kind of stuff that you can actually put over your number and local listings all that kind of stuff then moving into connecting with customers which we talked about google ad words and words expressed and again what i'll do is when i send an e mail out i will send that code for that free seventy five dollars gift that you guys can try and use again we're you know encouraging guys to use  we feel that it you know if it works for you to please you know we go ahead and use that and then get a unique insight so again this was dealing with the you know the metrics the analytics and statistics about our websites and web presence of the whole so using google analytics using google insights to be able to compare different search results as well as google alerts essentially are many our own little mini p r service out there trying to find where we're being talked about and then finally office productivity tools dealing with google apps you know the g mail calendar you know google docs and finally google voice which we kind of talked about as well so all this kind of stuff you know as your guys is going to kind of use i encourage you guys all to use this you know one thing that i do recommend is you know i kind of just like undated you all with all these products and all this information you know feel free to obviously take it at your own pace  lasting we wanted some you know if you guys to get frustrated overwhelmed or whatever you know again what i strongly suggest doing is trying to get a local listing as well as webmaster tools and then start looking at some of these other ones you know maybe even setting up a google alert for yourself or for your business and be able to start to move into that way and just seeing you know how all these kind of different google products and all these different applications that i talked about can benefit your business as a whole so with that said kind of conclusion we're talking about if anyone has any class questions i can take those otherwise we are good to get thank you very much