happened they were told get out of town because everyone was advertising your your snacks for the big game because they couldn't say super bowl anymore get your pizza for the big game so then the drug trade mark the big game they said lot on a limb here and say next year they'll earn more money what will find us more good that every year right it's for the i mean weekly i'm sorry big game predictions about year vegas odds halftime show well let's talk a little bit about a few of the aspects the non football related up i do not get that i wasn't supposed to get i assume they were reaching for something that wasn't me i just don't get it was like ok i do not get it and then i saw a bunch of omagh just do the star thing with but well there were some moments there that that she may or may not although she recorded another track and i'm sure lip sync so you know i think it was a couple years ago was it that beyond say was half time but we should superseded ten times of his goal and in ten days became the most back to kickstarter ever do they ever stop saying no to ever say not any more money for this now it's like you know it's one of those things he's it's a game yeah but i get that he was over twenty thousand dollars and i was got yeah ok so i'm sure interesting twenty dollars for the game and thirty five dollars for not safe for work version of the game where everyone who pays twenty or thirty five dollars gets we have an article talking about many articles this kind of talking about overall the it seemed like there was a lot of very serious very somber ads probably the worst or most obvious of these the nationwide ad that had the the kid being dead in it oh and by the way it was the you know it used to be correct me if i'm wrong but it seemed to be  kind of highlights the best and the brightest of what advertising had to kind of offer you know what it was can't and now it's kind of like we do the silly stuff all year long and now we're going to start and when the spotlight on it's really something more serious there are some funny ones yesterday and if you want them to read those one was there was there was a lot of i mean it was a lot more serious than usual i mean in the break if you're a writer statement an hour after the big game is over explaining the commercial you just paid four and a half million dollars do remember one i mean their goal was to be remembered i do remember one it's a tough it's a tough game you're in you want to be talked about but not the negative one and let's face it out of what forty commercials in super bowl will remember one they don't go to commercials often which seems odd to me they don't but when they do they actually have to commercials on top of that they're all segments of time where there are no commercials or big money commercials half time they go lo advertising doesn't make you any money because there's not you know people inserting dollar bills into their television limburg this isn't like a loss leader you know giant eagle for a sale this weekend this you know you lose seven hundred send someone pepsi real cheap this week and that's one thing you know you know you make it back by a loaf of bread they're not spending billions to lose money so many commercials stand out to you know anything that not particularly game changer in the game and obviously the game actually this year was really good so that was you know there wasn't any replays or any like officiating controversy in this room actually went like a normal game so that was nice it went by quick did they sit down first half was almost over were quick go went by real fast it was like ten something and you have that extended extra long half time so that adds to the game because only happens like what fifteen minutes but this one's like twenty five minutes or something so you have that extra time in the game already i mean nothing earth shattering i keep waiting for i was hoping i should've known that wasn't what i wanted for a new avengers commercial and then you put it in that no way that the avengers in the rundown and there you go yeah so so one last thing about the big game commercials the number of commercials this is an interesting story in marketing land talked are are done but this super bowl crushed twitter mentions like the most mentioned show ever something it was like the most how do they measure that i'm sure they have all these metrics but but  but i think somebody mentioned this on one of our shows after a previous big game why would you not write maybe i might even bonner i why would you not it's free there's nothing to do to it and you know it just seems bizarre that only fifty percent would make an effort to even create a topic you ask me yes why why would i go and have a question mark on oh yeah why isn't that why why is a company with you i would not because right now i think you're pursuing a specific demographic and demographic is fourteen to twenty year olds or twenty four year old and i think hash tag is generally over with them i think hash tag is past start hash tag ing everything i possibly could make it it's not dead yet but neither is facebook i mean kids aren't jumping on facebook anymore i think if you so see a product with a hash tag you're making it associated with that's my parents that's too old oh that's twitter and twitter i think is essentially over i mean it's not over but it's not about exponential level of growth anymore that i think a company or a business is expecting or but what it was the end game of twitter everybody in the world has one i mean it's some point you've kept out of we are going to make another one and another one you know so companies expect that exponential growth they're built on growth constant profit constant actually got to buy it back the owner actually purchased the boat lay back because he didn't want to be under that umbrella anymore but doesn't don't they own red boxes in that mcdonald's product i don't years it does seem like the ads were definitely much more centered towards parents and kind of middle you know an older group and then maybe they had been passed i mean with the brady bunch reference with great a super glue commercial where they spent their entire year's budget i read the entire that year's budget on that one commercial were was pet smart you know that was the go online they spent more than the total revenue they'd pre some other show from before the show raking in norma's amount of money definitely especially overseas when you mr pinto sent me a message prior to the show story but let's hear it so down in texas a nine year old boy took and had his as hobbit ring to the class and told another boy that he could make him disappear by put in the here you know having him wear the ring and he would he would vanish and of course he was then suspended from school is actually the third time this kid has been suspended will take three way to  five arms was not a good day by the way that the father did mention an email that his son did not have my jewel powers and i will never sponsor and said and if he did that make us more disappear i'm sure he would bring him right back perhaps maybe the threat involved other things that may have been more directly in violation at the same time perhaps the school district has a policy on which more staff and or wizardry i mean for now we're not talking about a new york city kind of a school district here we're not talking about  now i think it has a much more i know you have to be dangerous but want to stay on the eight all i'm saying is this seems like the child has a pattern of calling out racial remarks and or bringing in perhaps inappropriate things to school maybe the kid didn't say all the best things i don't know right story's got legs give me something else we're almost out of time and then of course the third movie is sponge bob movie sponge out of water that you did for that one ok no i'm not but i've heard of that one and this is kind of a head of the whole big we're going to take every cartoon character now and make a