all right to get started really glad the chamber wanted to bring this challenge to us to actually say hey what can we do beyond facebook so that's such a good people so i want you dead to always understand there's a big difference between what you get for free and when sharing that if you if you be a great leader and provide customer service and that applies to everything so even with  side i mean my background has been in sales technology for the past almost fifteen years and social media as we come across is not for sales majority of spree tell stories use social media for that to promote their or coupons that's an exception for everyone else really think about the brand yeah the way we have that up there may be first rate you're going to see a lot more everyone has some type of social media account and those platforms what we want to look at is the other platforms that are out there that we probably heard a pricey an icon or what they look like we want to actually take a look at those and cover the what is it how is it currently use and how we can make sure that you as a company individual digital manager whatever you are how can you apply in your did business so these are the platforms that we're looking at us i think that's west vine sorry those are platforms that a lot of businesses are not on and don't realize that there's actually some benefits to them we're going to try to make sure that we open that door have you understand it as simple as possible so you can go back and hopefully learn something and apply it right away so these are primarily private or for small groups not everyone can see that now allegedly this image expires after a certain amount of time and then you can never get it the reality is that whatever goes here in the middle part of attack here in the middle of this one is for your story so a story is basically a snap chats version of your timeline they start this is something that will run for twenty four hours and it will run continuously anyone in the world is connected you can see that it's the opposite of right and then for those of you who are really into snap chat you can basically start imagining how you could apply this in your business in your company right i know we have a representative from a car park office how can you actually use that for either the staff or awareness education patients so  what we're going to talk about now looks like it's just the demographics of snapshots so we're talking primarily here as this graphic illustrates we're talking about middle or upper class  using snapshot as a tool to make sure they enhance your communication we want to be completely opposite i'm almost really considering them as the organic complete organic side of facebook the tree hugger side of facebook they don't look at you as a add or money type person they look at you as an individual actually they don't even ask for your your name your gender they don't ask for anything when you sign up it's completely a great platform just to chat and build the group and build a brand that's all they care about they don't do as they don't do anything there's no money involved in whatsoever so you're not actually trying to boost your page not spending money to do that this is completely all organic just kind of an idea you actually sign up you create a brand so you create a user name the company name if you want your using it for private messaging kind of similar to snap chat but once again there's nothing in the back end that says that they have algorithms so when you do a search for amazon how many is actually knows that the every day searching shopping go on your facebook profile also has a product that you just saw is on your facebook profile on your dashboard they really started working with the the demographics were more like artists those who want to tell a story those who want to have a follower to tell a story and that's how i started growing and that's that you're going to find quite a few businesses using that because once again they're out for publicizing and trying to build a brand based off of pushing money and pushing a lack of budget towards it to try to get likes that are possibly not true like they want the true followers that want the truth community now another platform that i ran into that i really loved and we all know you two great platform for video taking a video off your smartphone and put it on youtube and at lot of people use you tube it's go there it was scary to be a young just graduated from high school kid planning on taking over the film and i was just playing i'm going to be a film student in los angeles at that time and if you were to come up to me and ask me you know what do you so that's cool just saying it's a smartphone this changed he's making a business out of what he creates magical illusions on these videos and created a brand for the video industry every video person knows because he wanted to say i want to take my students knowledge and become next to spielberg next to lucas next all the greats how do i do that in a short time and he's doing that generation how do we solve what if you actually want to start hiring that how to goree that generation use vine peel and videos that actually tell a story within six sixty seconds or a there's one organization they use a really well i follow them are fractured partner with them tech crunch these sixty seconds or so a quick story this is actually why one of the reasons i like to follow them because that's all a bunch of hackers so the challenge the as well maybe parents and they tend to be either middle class or upper middle class so we're kind of a great people that are mostly seventy five k plus and quite a few families that are like twenty always tell people click on the link in my profile because as you post new content you can go in and at that age too so the idea there is if i tell you to click on the profile for more details about this it allows you to use keywords to follow people that are likely to be interested in how you can do this maybe doing too right so maybe i'm being in the company i might go to the chamber of and that for a monthly fee allows you to self will from your computer to really sick just like you used to be able to do when you were working your face say so without scheduling times and elders are really hard to sure you could just take a peek at the dolls you'll see that sixty five was out very high percentage of the people are eighteen to twenty four twenty five to thirty four so we're talking about discover depending on who you are and how you go about really content but at the end of the day time worse just another blog a useful one but not necessarily one that  so we come across from blogging to news related platforms now for a lot of businesses that kind of missed the ball on this one as well reddit is actually a quite interesting platform it's really simple  it basically captures and a ton of audience on it from all different categories from world news related to a specific category that can impact your industry with reddit you can create your  accounts and actually brand it with your business logo and then provide articles or questions or whatever you have to actually start building that expertise it's another platform that you can use  submission that's the big thing that we've found is that if you post something that's great but even that encouraging that they're submitting their information that their expertise their thoughts their opinion something that could actually trigger something that could apply to your business and add to that value not really making a big impact on it so that was their number one tip of course another thing is that you really want to make sure that you highlight the customer service they providing the highlight of this category of whatever an y in this article actually tells a story and in that sense here's some great tips that you know i was going to cover those first two but just kind of give you an example that format and the only reason i picked out top gear because i love top gear love those thoughts and it's another way of exploring other options versus just forms that are out there forms or really really close down to people who know the top this is more to those who are more open minded i need a question i need a simple answer i don't need detail information but at the same time it's a useful place to share that knowledge and actually be active you're using this as a research and brain brainstorm session you could create groups or to facebook groups but more highlighting on the question developed and we highlight that because that is a frog that went on and on and went through other questions i came up other things that actually we asked a question got answers from people that knew the answer that we  channel so you want to make sure it's connected plain and simple you also want to make sure that you're integrating your actual messages so it's not enough to integrate just that dave's that you're setting up it's once a month in my e mail i highlight something that i did on bahrain and snap chat it's really important to try to kidnap all those channels or to be a pensioner or about doing so and we tend to forget about  other options and they don't work properly if you don't have them connected probably because we are both our companies go out and do and i did have some sort of and we're going through all the simple traditional connections as well as the digital and we see that we see that this piece we know that hello once again is a platform that basically doesn't promote money they walk to promote those who are really all about organic growth and if that's what you want then that's a platform we should focus on that the new source that's been challenging the creativity of your digital media manager or social media manager or the business itself if you're one person to person it challenge the creativity and actually sparks new customers sparks new potential clients that we've always seen the missing well you have an industry that actually your business does have a lot of q and a why not this platform because that creates a more credible source for y besides stuff the traditional linked in or even if just facebook we know those platforms now will start maximizing others getting into it is one thing for young make sure you understand what you're going to answer make a plan make an understanding ok here's our information both myself and sam and after we kind of walk you through a demo of these first few here you'll see it up vote and down vote basically those are the ones who are absolutely agreeing with all the answers that are being applied to questions the theme of it and the down vote kind of like and dislike like in that sense cats hello they're once again very adamant about being ad free care so you go to their site they have a lot of content and very typewriter ask information you so you're going to see that this side blah this is where the information we don't hear about gathering your information we don't care about your profile and you know what you do you know that night that day whatsoever you know we're not building algorithms we just want you to have a platform so you could tell your story you shine and then when you actually go back you can kind of see that they are really highlighting on up once again very simple laid out there's no really fluff when it comes to in marketing design side of it but there are about here is two stories here's this information start talking about it start looking at it and once again you could create your own brand behind it as you can see on the very top of a very small font or fourthly we've got a lot of different categories from the jokes of the day to you know once again what's going on within the world so you can actually go as big as you want to narrow down to specific topic thing that you see you can like at the heart you can reach share it with other people i'm tom werner and that's where that social component comes in and it's built right into tumblr and of course they  pretty straightforward so fine once again great way to tell a story in a video production and less than six seconds or so and the cool thing about it loops so once you've got established and you put it on your profile what people see  continuous loop and loop and the more loops that that's kind of more of the track in the more following so for example we can go through different features can't really see it right here that's got eighteen million three hundred ninety loops and that only loops when someone looks at it so when they start to actually see what the video  he used to get started you know and he had already invested in a lot of video cameras and you know the macs and software and all that to get is his dream going and this changed the cool thing if you ever we want to open this up with kind of an a large question at the ten thousand here what are you showing where when it runs to implementing social media what are some of the big questions you're running question actually had that question like last week to what happened to kill workloads they're still out there if they're not they're not going to go away though this kind of be there but they're really not as heavy as for what we've seen growing more and more and people just in not want to take the time to scan a product or scan that business card that has a cure code of mormon and know more about that person were they could just do a google search you know and get more information about who they're going to be working hand how many are managing four how many are or five you're still four or so more door to your or five or below platforms and we've introduce other platforms that work so being consistent on one platform is great but make sure that's consistent across all platforms so when we look at these new platforms they've been around for a while just as long as facebook and everyone else pick and choose which one is going to work for you so for example like the law firm yes lincolns great professional but there's a lot a lot questions on reddit look at everyone from small business or oh sorry consumers a small business that well with those platforms you've mastered them hopefully by now now when you look at these other platforms take a step aside make sure that they consistent with one but see these other platforms work for you as well yes i mean pretty much all platforms when you go into your settings if you know where that is you should see within your name your or your brand on the top right you could sign up i mean that's the best way now if you got a lot of followers is that your question and how for i actually think it was a poor call but everybody has their opinion great people are leaving facebook because they're tired of the reality which is they have to pay i think that al and you just type in the euro they'll analyze and they'll test it for you and give you a pass or fail there's a lot of themes yes defend depending on the platform the framework and such as word press where there's a lot of others that are out there majority of them should be if not already in that mobile friendly arena where price yeah so it's fairly simple yeah now keep in mind that there's that mobile friendly responsive thing that most companies are not understanding is basically that you design a website or have someone design a website for you and it automatically adjusts to the screen size of that device tablet smartphone whatever it is now there is also another side to that that developers are also getting involved in more is actually designing a completely mobile site a mobile that actually more find out what you really want to define yourself when we define social media define what you think you your consumers who you're trying to cater to really want to see them and that's how you can actually narrow down what you should be on everyone we can say yes beyond facebook at lea whatever accounts that you have you could actually basically save this google site is one that i want to share i put my message put the image i want and it's got the tach link right there and then it was it would go ahead and distribute that information to all the platforms so it's really nice to work with as well and it's it's nice work it's nice to know that it works well with google chrome so other than that i mean hopefully this gives you an eye opener well here's other platforms where should i