but to fully appreciate the possibilities of outdoor advertising and see some of the agreement showings and action let's join mr b l robbins while he and a prospective client ride the plant as the saying goes a tour of chicago and its many suburban areas offers comprehensive proof that general outdoor advertising companies poster panels are scientifically placed where motoring traffic is heaviest along the one hundred twenty two miles of major boulevards there you'll find a strategically located poster panels careful planning guarantee that wherever motor traffic moves whether along the spectacular outer drive the pleasant boulevard leading to the suburban neighborhoods through the immense industrial centers or the busy marketplaces scientifically planned locations present a poster panel s of motor traffic of the hundreds of thousands of people daily utilizing the various mass transportation systems here again we find ample evidence of careful selection of the many miles of street railway lines daily carrying over two million persons the bus systems which day after day average over one hundred sixty four thousand passengers and the elevated railroad transporting more than five hundred thousand people per day all receive their scientifically apportion scientifically planned showings must cover more than just the main thoroughfares of transportation they must be arranged to reach consumers in every walk of life as they go about their daily tasks each day as thousands of persons visit the chain  stores in their neighborhoods their journey carries them past powerful messages advantageous lee placed on nearby a poster panels that night as they visit their favorite movie houses or sporting centers and in the day about going to and from the neighborhood drug stores and centrally located supermarkets the local service stations or do work in any one of the busy industrial centers these hundreds of thousands of buyers repeatedly receive up to the minute information concerning products necessary to their daily living potential consumers are also reached by this all inclusive medium as purchased influences chicago's seven hundred  fifty thousand schoolchildren represent an active group of great value throughout the entire city of chicago the general outdoor advertising company prides itself on its scientific selection of all locations operating its one hundred percent oppos showing locations with actual count guarantees net advertising circulation of over two million one hundred thousand people per day i'd only a few cents per thousand circulation and so it is what every panel  every city in general outdoor advertising companies post or showing each location is selected on the basis of known rules of traffic the number of persons who move past each panel over a given time in an accurate scientifically established figure so accurate is this thing here it forms an immutable law where you find the poster panel there you'll find the traffic moving to market strategic locations ensure repetition repetition create consumer remembrance driving home a message not once not twice but many times thus bridging the gap between the manufacturer and the consumer by scientifically charting the ebb and  flow of population and traffic by erecting the strategic polar plans designed to generate consumer acceptance for american industrial products general outdoor advertising company is making its contribution both to modern business and to the great american public