your site where these gleaming white wagons drawn by jet black forces delivering that new processed food products that made the number fifty seven famous fascinating is the story o famed draft horses for which buyers scoured the country noted for their appearance breeding and care they were quartered in probably the world's first air conditioned stables on floors of corking asphalt with daily r standards it just happened that his standards were unusually high you see before hines much of a housewives food was largely season not only seasonal but hard to get far from where it was grown it was not enough that the little brick house that sharpsburg p a a grew into the big kitchen that spread from coast to coast the founder and his men realized it was equally important to put the focus where any housewife any time could reach out and get them sold just as the processing plants were located in the best growing areas distribution centers were next established in all parts of the country where they would best serve the customers let's see how this is some were taking any of the famous fifty seven varieties all right take capture this housewife said we knew she was going to more than a year ago oh we didn't know or name but we did know that approximately so many shoppers including hotels restaurants and institutions in every community in the united states would buy so many millions of bottles of heinz ketchup this year this survey was made by the business research department they told planning and distribution who in turn told manufacturing how much was needed manufacturing figured out how many of those special pedigree tomatoes to plant through their contract farmers all summer fac check on the growing crops to make sure the quality and quantity would be right i was the harvest and they know they will have the right amount to fill the demand of course these right the less just beauties fairly bursting with vitamins will go into other things besides ketchup appetizing juice nourishing soups and delicious sauce to combine with spaghetti baked beans and other products including strain baby food but let's stick to catch our typical example the big pack in this line begins in mid or late summer the new year sales start simultaneously that means the last of the previous pack must be just leaving the grocery shel that's a rolling principle of this amazing system a continuous flow of as many products as possible from the processing plant to the warehouses to the grocery shelves to mrs housewives kitchen something like this takes one small section of the the produce comes into the plant is processed and moves out of the proper warehouse from the warehouse to the food stores in its territory or to hotels and restaurants and then from the stores to the surrounding homes repeat that in all parts of the country with fifty seven different varieties and the varieties within a variety is adding up to at least twice that number and you begin to get some idea why this gigantic system is the pattern of national which start them toward the designated warehouse there's room at the plants to store only a small part of the food they process here is a typical branch warehouse one of some seventy spotted around the country along them are these that new york milwaukee st paul chicago oakland california jacksonville florida dallas and los angeles to picture only a few goods from the various processing plants arrive by truck by rail and at various as well as many of the others by ship and here comes a load of our catch up we saw leaving the bottling line such a short time ago so completely modern and commodious you can see that here again there is room only for goods in transit not more than a few weeks supply can be kept on hand of most kinds even at that it takes a lot of floor space to house so many popular items here we see stacks of southern baked beans put up to your choice next to a stack after stack of all kinds of soup twenty one ingredient in vegetable soup alone they come from many different states and even a foreign country nearby the larger size packages of the same taste tempting varieties that go to hotels rest institutions there are all sorts of pickles sweet mixed gherkins and fresh cucumber pickles sparkling been a good white cider wonderful of spaghetti and macaroni full flavored jellies of choice just fruit apple great terry quince another those popular baby food strange fruit vegetables meat products even desserts as well as junior food in the same wide and tempting selection all through the day the cases come in to be loaded for delivery to the stores in some of the larger warehouses the local delivery trucks are loaded at night so that they can be on their way first thing in the morning when the stores open these are the glistening white motor trucks that replaced the gleaming white delivery wagon the days gone by but they too are kept spic and span as clean and wholesome as the food they transport so the trucks deliver the goods to the stores in their territory the last stop before the consumers kitchen to make it easy for mrs housewife to reach out and pick any of these cans jars or bottles of nourishing mouthwatering foods especially train company representative is also on hand regularly to assist his friend the grocer as well as the restaurant operator with his inventory on display but his main job is to keep that stock rotating to see to it that the amounts delivered are in perfect timing to maintain that unbroken flow from the big kitchen toma ladies kitchen it does look advertising doesn't it this one of the fifty seven we took for example heinz is the world's largest producer of ketchup even the shape of the bottle is their invention designed to mix those as little as possible to the era when open of course we could have taken any other product for instance the nigger we could just as easily have traced its flow from the arrival at the plant of these mountains of lush golden residence flame red apples the movement of their tiny juice whether you're a housewife in portland oregon or a bulk user in miami florida you'll know that every bottle every gallon every cask you buy is always the same or we might have taken pickles one of the most eaten canned vegetables in america and so on through all the fifty seven why have we shown you all this because we hope the next time you see any of these products of which we are so proud that they will arous you a mental picture or two well or three if that's all right with you so the next time you see a can of say heinz cream of tomato soup you will see through and bank of the famous label baskets of those garden right wrist tomatoes to be brought together with rich sweet cream in stainless steel kettles under the loving care of famous chefs who know exactly when to say that's it that is one of the pictures we'd like you to see when you pick up this ca for which all that's gone before it was planted the moment the soup itself appears on your table seeming redlands and inviting or in a can of these oven baked beans we want you to see these sons swe strain vegetable soup some fruits and enticing nutritious serving like this and isn't that a dainty dish to set before the king of your household or the next time you drop in at your favorite lunch room snack you'll know what the sight of that familiar miniature soup kitchen will call to your mind whether it be soup or beams or spaghetti you will be not only the satisfying quick energy food but behind it  best fed people on earth