what we just discussed is a where we were where we are and the question becomes what or real opportunities given the circumstances and conditions that we find ourselves in globally and  and tries to the via opportunities which are very real i'm going to go through the process we went through i'm going to highlight some information for you don't worry about numbers till we get to the very end of the presentation those numbers are hard the rest of it is about relative relationships and things we've found they are we did a great deal of work in getting to this point and finishing this part of the assessment and we did a lot of stakeholder interview some of you w assessment as well from the input that we took from the individual meetings that we had as well as from this focus groups or it's things that stood there and the first thing i want to say these perceptions are reality to those who hold them doesn't matter whether or not they're based on fact they could be totally factually incorrect but if people believe in the be true they are true ok and which do better for one thing or another  the market depends totally on the school system and the tax free school system the maintenance of the quality when people particularly today when people decide to move to an area the first thing they do is they go online and they check out the schools even before they've been here and so they determine where they want to live premised upon schools whether or not they have children ok we're beyond children age because there is a pattern where property values continue to be maintained in communities or regrease as a result of a quality school system here the other is your relative tax rate compared to you in particular we've heard time and time again not necessarily another washington county area but here neighboring county to the north again for alan and helen and county ok and what goes on there and then you have a competitive advantage from says that right now it's not there's a difference between where there is an opportunity and whether or not you choose to see these that opportunity and those are two different things they would like their children to be on come live here ok they say they can't they many many people many of the groups on track and didn't factor but it's not so bad it's not that they worry that one should been compared the other two marking to conditions generally seem to be improving we heard this from the development community we heard from other people things are getting better and are going to give a perception that about half of the people who are coming here come from outside the area often from out of the state totally moving here whether they're coming for employment in south carolina or employment that may be in a county away or something like that that this is what their the interests are telling this who are involved in various industries  households income demographics transportation network of climatic conditions to a certain extent variety of factors good fit into that and we look in every community across the country to different scales one zip code and the other is counting and the reason that we use those is very simple there are not ideal and some cases but it's very simple because we have uniform information throughout the country on that ok from the federal government they collect all the information all businesses and that's how it gets this through by zip code and by counties so we know very specific information not just on you but on any other jurisdiction throughout the united states by zip code and executed by by camera we use not x today in the infinite wisdom of this country for whatever reason they shifted from something that was used for for many many many years me as it is the way that it is to look at where you are under represented these are absolute numbers where you have less of something compared to communities that look just like you and remember the driving force in the community is the market from a business perspective hello large is it how much money is there spending cetera so when you're looking in communities and look just like you on the represent and you just described as those were at last something it means that typically there's a gap but not that there's other factors that could be involved in planning but if you look at ten other communities for example or seven other communities and six of them have more widgets stores that you have then there's probably a reason for that that isn't you know you'd like to have a gap there or something that probably could happen could develop if you choose to anyone so this doesn't tell us at all with appropriate have you then look at another visit compare those two areas as well and then we looked and found that there are a number of retail types of the status and in those areas that are gaps ok where you're going to come up with through that process who came up with the retail financial services other services and more and the activities that are missing in the county whether or not they're peters township over in some place else or in the city of washington or whatever doesn't really matter with these are gaps ok that exist in that area we came up with those and then when you go through all that process you combine it all together and you say what are the common under represented and these are the only being to ok throughout the entire area one of which we highlighted because interesting full service restaurants ok in that process and again because it's retail which is important because we looked at palace in we looked at office space we look forward to things and one of the things we are is we don't have any office space here and we don't have any office users here and we have no demand for office  because you know it's very difficult to compare our auto dealership takes up all this land with somebody who has a two thousand square foot office ok so those comparisons are difficult to make but when you look at it of the number  it's not a typical people think it's not a out there when you go if you drive along the street start looking x time you'll see the number of physicians and you've got you never call them home you've got one hundred twenty five medical responding to the survey and about seventy one hundred households in the area that is terrific i will remind people first of all surveys that biases second well when you look at the statewide polls national polls are they they typically are dependent upon a five hundred sample for the whole country or for the whole state ok here we have eight hundred more than eight hundred households we're spawning to the service so it's good information but there are inherent biases in any survey both of the questions were oriented towards very specific things like where do you spend money eccentric go into some of that with you in order to do our forecasting of demand and our modeling is under become one of the things i want to stress to you is in most households irrespective of their income level spend money on three different products ok with three different things not necessarily in this order of the ones food the other housing and the others transportation if you jerry seinfeld you live in new york city you can afford to buy your own garage and you want to have fifty ferrari's in there that's a one level ok somebody else maybe your foot because they don't have a vehicle even again doesn't matter whether or not you see these where it's well there's a relative relationship that is important here on this first one up here this is how you rate your shopping experience and township most people said that it was good but then you've got a number of people that say that it's fair or poor but less now compare that to the shopping options move say that it's good and fair very few are saying very good or excellent this  on quality of life in general better than anything else so people love it here and they love living here they love the experience and quality of life is green which is a testament to all the work that everybody here has been doing in and the walkability issue no for forgetting the pain the cost of putting in sidewalks all over the place would be prohibitive ok it may be ridiculous to even think about how you would never have the money to be able to do wit just passive for bridge as i said three commodities of the over food first we have people spend their money on there's two ways that people basically spend money on food one is for purchase for their own consumption the other is to go out to eat as we typically call it and it's usually for lunch dinner and similar activity for example when you get usually really somebody goes the movies they usually either consume food  gathered very specific information on all all that was from your average household in this community spends about one hundred thirty dollars we want groceries it's rocker said seventy percent of all the retail spending  ok we as a lot of different questions i said each one was a piece of the information that we were looking for were we can have to bring together in the models on the down one question eating lunch outside the week and we know from mcdonald's of the average cost of the average pay for him comes and they're spends the same five dollars ok then the new spending fifteen dollars a week on my watch and then tell us they do that the three times a week and they do it almost every week they know exactly how much they're spending a lot of pace and that's how we build our model and putting this piece of information together only communities that we found there we're very specific with so you know you know if it's a   markets ok at least around seven herman sometimes permanent bases as a way of keeping activity in the area bringing people in so we looked at that as well we found that there is you know a number of people actual number on a regular basis of your residence right in your own body fresh produce in season they but they also buy a good for nothing things like that at nontraditional operations that means not at the supermarket not is about thirteen hundred twelve dollars however there are a substantial number of people in your community have no payments either because they inherited the house in some cases in many cases because they paid off the house reading and been living primary income are called review for some of the factors are involved with your your age and your proportion of ruby on your bill when you look at it you've got a sizable chunk of the population that is  beyond typically child rearing age you also have another huge chunk which probably had children by the children are in some age of either getting close to moving out  implications to the school system over the long term if that pattern continues potentially removing we ask people point blank did they think they were going to move in the next five years and what we had was about seventy eighteen percent said yes another twenty twenty two percent said maybe so somewhere between fifteen  ws told the same thing they were concerned as soon as approaching or at senior age they were concerned that they would not be allowed to continue to live here and they did not want to continue to what is happening out there today is that your largest exportation of dollars is not to the community it is on the line ok the proportion of spending one on the frequency is  experience to attract people that's why you see some of the developments and you've seen grow up around you it's it becomes a mormon entertainment function then it does just go with some place to everybody wanted one stop shopping everything was all that they are passing ok because people were no longer looking for the experience of the more than one stop shopping they go to amazon dot com ok so that's what's happening in that's a tremendous factor in that we have to recognize and a lot of our dollars are being explored why and you know probability will continue to be in the future and their payment dollars are going to large instead outside of the community it's in today's down it's ok excludes inflation things like and we did not know or care beyond two thousand and twenty two on because not only do we have that changes that are current all through the will be sent to you so the man is face it you need changes dramatically in that process i don't need to carry that large inventory and he longer as that continues i think it will be ten years off there are some people who believe i housing is changing out there the way to get the hundred fifty means you're going to have to have some different types of housing big deal probably a better thirty year stock in a different manner otherwise you're and i'm using putting it that way hasn't yet been model to know who to change with the changing climatic condition there is change that will occur ok we're going to want to continue your area not for against i have no control over humanity trouble or religion we know that there's natural gas out there we know there's something called fracking ok we know that there on the first layer of that natural gas at this  because it's available so there are some real opportunities with it to do research i'm not saying to drill ok i'm talking about the research finding in areas where normal chemicals buyer plastics and organic mechanisms of breeding you know in that are birds ok there's tremendous research going on into all signers and things like that a lot of it related to birds because it's difficult to understand how they can hide something into any kind of research and development activities typically today in partnership with a higher education institution when we sit in the gap there were that was one of the missing then in the skull should with higher education