distributors and their salesman to greater profits for this purpose it will be shown to retailers you select it cannot fail to be a real sales help for you but this film is only a start just  and across the seas to the entire world but most important of all this gigantic promotion effort is directed to every consumer in your community if you will work with it it will work for you the pap's nineteen thirty nine magazine schedule is the result of months of study and preparation it is designed to serve you in a dramatic get dignified manner it has been conceived through our study of your problems and local condition no matter what the population may be of your city or town perhaps campaign the smartest bear campaign in history is geared to meet your local requirement the magazine campaign alone covers seven out of every ten homes across the nation of every ten home fifty million people will draw the united states in automobile over twenty million people will travel across the country to the new york and san francisco world's fair again and again on highways and byways they will be perhaps blue ribbon through thousands of these dynamic brilliant powerful outdoor messages it is designed to the temple of our time it is placed in the mediums that open why is the doors to greater sales in a word perhaps the blue ribbon advertising will dominate the beer advertising of the entire united states behind this new campaign is that ninety five years of pepsi experience unsurpassed quality and question prestige and to help you present this great campaign to your retailers we are not only advertising to them in their own trade magazines but we have prepared a strikingly smart and beautiful selling portfolio in full color remember all our efforts can be a complete waste unless you take advantage of every word every piece of printed matter every spot devise for  as a pops distributor you share in a pep told sales volume now thirty five million dollars per year and going up how much will you get for your shares are you ready to cash your opportunity with you rest the final result in your territory the best beer the best advertising will mean nothing if you fail to complete the program by intelligent consistent well planned hard selling here is a letter to beer success we can supply all the rest but the top two steps only you your salesman and drivers can supply without this top step none of us can reach the goal are you ready to accept all this is your house in order now watch closely what's wrong with this picture your right in the first picture that wasn't an adequate stock of goods and even then it wasn't in proper condition this is the way it should look is your stock adequate and does it look like this and speaking of stocks be sure that your display advertising material is kept in an orderly manner in a clean dry place see that it is used otherwise perhaps has wasted its investment and you have failed to capitalize on the sales it will help to make what about delivery service try to catch for a distributor our salesman mistakes here are right again with those unsightly trucks should look like this delivery should be on time drivers should be cardio how do you on your delivery service stack up with this example the people in your community not only judge you and thus buy your product but by how you present your company to the public keep your trucks clean well hated every driver should be neat and don't forget that a smile often wins more business at hazard efforts never succeed work must be planned and plans must be worked do you have a thorough system where distributors have a great advantage over dealers and other commodities licenses make it possible to know exactly who your prospects are all you need is an up to date list of licensees such a list is up number one important in keeping up to date first of licensees you have your sales possibilities in a nutshell if your list isn't up to date it should be made so promptly if by any chance you can't yourself get the proper list pabst will help you definite provisions have been made for the service classify your licensees things if not there is perhaps distributor forms are yours for the asking route should be carefully planned so that every prospect in the community will be visited at regular intervals and whether you are a driver or a salesman remember it pays to talk every one of your prospects don't cultivate only one half of your acreage so the seeds of profit over all your land and recall harvest from one hundred percent of your territory know your customers remember if you cannot sell if ago don't let that happen to you know your customers as well as this fellow tom there looks well where you been bermuda who knew jack and i'm glad to see you say something you'd be glad to hear come into the office now tell you all about it holes come in this old style top prop here's what the dealer pays for but doesn't get dealers get the last drop o talking of draft let's not forget conduct here's a chance to see how it is sold out of crowley's sales manager of the blue ribbon sales company has just gone over to call on the palace hotel about it setting out a date with green the wine steward over there let's go along you so now i'm feeling fine you sure looked great yard i came over to tell you something about on deck on deck or higher hope it's something good who is not a he it's perhaps a new draft there and there's quite a story about the name it's all here in this interesting little pamphlet by mr pat george i don't have to tell you that blue ribbon theirs and they're willing to pay more for it you see there are different types of beer just like there are different kinds of wine you know that england likes that sale america's choice is a lager made from a blend of grains don't the european continent and almost lager is the thing and they're fine beers in each class blue ribbon is tops in american type lager while on deck or is as fine as they can make them in the continental type who haven't they far been able to get just what they wanted it's quite a job to make it go ahead they use different mature and i know world for me and all the way through it's made limited quantities for sale only and a few high grade places are instructions from the brewery are to be very careful where we sell it select only a few with the best but where they have the right kind of patronage and where we're sure that the bear will be properly served like this place yes george i came over here to talk to you about i'm doctor because you have the right kind of a place for art and because on decker well give your prior just the sounds expensive well it goes over in a big way the brewery proves it out first in places like the ambassador stevens sherman and bismarck hotels in chicago it became a favorite not hurry it's i want only one cap we can only get a limited quantity of i'm taken from the brewery and i don't want to put it in an all unless you will do a few simple things to sell it right once very well and let me check the tap you're going to use to be sure it's ok put one of these signs on the back bar will give you another for i'll say that's pretty classy what do you say let's go to mary buy some undercover glasses i'll help you decide what size and how much to charge for listed on your menu then instruct your bartenders and waiters to all if you have just seen as evidence that steps is doing everything possible to help you in helping yourself remember perhaps policies to give you advertise and support locally in direct proportion to the selling job you do on the pabst blue ribbon don't concentrate on pop blue ribbon in bottles in cans  blue ribbon is a prime accounts in dollars and cents for you and you greater advertising campaign and our faith that you can do the job and do it right next to say help yourself