but to keep it head of the time there is a positive passion and people here for going to school and incredibly contagious for the most you're to learn more than they know about everything top of the genesee paper again there is a profusion of educational facilities graduate as well as undergraduates developing diversified talents necessary to attract  diversified industries many of these institutions are generously endowed from the profits of local enterprise registers colleges attract people from all over the country and they generally stay here industries too when you come right down to it what brings a prospective industry to a prospective location more than anything else it isn't unlike the workforce in this respect rochester is second to none for clean industries that is for industries requiring a high percentage of professional technical skilled and semi skilled personnel naturally a prospective industry will have other require side film for industry rochester has an industrial park circling the city and right in the downtown area urban renewal and the development a replacing the old with the new within view of the heart of the city coordinated fire protection throughout rochester and monroe county is rated the third best in the united states there throughout the industries of course are citizens of the community the same as individuals and here both are expected to be good citizens respecting the natural beauty of in rochester parks our industrial or otherwise talking about the world celebrated lilac bestival each spring i'm talking about the community compulsion to plant wherever there's a square foot of that can stand brightening truly the entire population seems born people here put down roots too though it is no surprising statistic that seventy percent of the occupied dwelling units in the rochester area are owner occupied the families it is r doing things together is the order of the day all in all there are upwards of three hundred thousand people in the city proper upwards of three hundred thousand people in monroe county upwards of three hundred thirty thousand people in the other eight counties of the rochester economic area nearly a million population nearly five thousand square miles of land allows plenty of space to grow and grow healthily for people living el exists whatever the community projects it may be the building for a new church or the building fund for a new school recently the entire community joined in the drive for a new parochial school throughout the world of course rochester it's begun as a medical center for the research laboratories most of them supported by private funds have pioneered many of the medical miracles of our time health insurance for an already healthy community and wonderfully reassuring to the senior citizens most of them staying here in their declining years they love it here they find plenty of satisfying activity could not get by their retirement so it doesn't make much sense to them traipsing off someplace else if necessary of course just to look out for them and here is a surprising statistic at least in terms of other cities in rochester only fifty percent of the cost of the pair is derived from tax money the remaining thirty percent comes from voluntary contributions and other private fun conscientious citizens naturally produce conscientious governance the words of jonathan child first mayor of rochester still echo sensibly in local ears in the intercourse of social life and on all occasions involving the interests of our young city let us forget our politics and are party and seek only the public good such specifically downtown rochester as in most american cities the tendency here in recent years was the withdrawal from the central core to the surrounding suburbs people first then businesses headed for the open spaces rochester didn't fight the suburbs or the shopping centers rising to meet suburban needs it simply capitalized on the things people like about shopping centers wide variety of the merchandise the fun of meeting having made its peace with the automobiles rochester was in a position to bring the suburbs downtown to the central core of the city it can pack the eastman theatre for a broadway road show or musical festival can pack the war memorial auditorium for a hockey game or an international trade convention rochester monroe county civic center pulls together as many functions of city county state and national government as crossroads a complex of hotels and the park shops and offices and probably not likewise in the future is the powering world headquarters  time high during the construction of midtown blood ten acres of renewal and that hole in the ground seemed to stay there forever actually that hole with the makings of a real level total time from the signing of the contract to opening day celebrations thirty eight months total cost twenty five million dollars magnificent merchandising idea twenty five million dollars why would investors put up that kind of money for something like this in a city this size bankers here  they know the people of rochester that were quality people in quality jobs earning quality income by quality merchandise the stability of the workforce in rochester makes for stability of investment in rochester minn town blood is simply the most dramatic ingredient of the right just a recipe for good living there are thousands more maybe not  fancy but certainly just as important as the to the children and intriguing interlude to shoppers and visitors from all over the world