this great new ghastly it's yours exclusively and now we take you to one of our research centers our beacon laboratory is hand to dr w e q on manager of the technical and research division the first thing that every texaco dealer asks about our new gas flame is what is at crux what here's what it looks like is a new element or an additive if you prefer we are putting it into a greatly improved gasoline you man who understand engines will appreciate the fact that tektronix is an additive derived entirely from petroleum which is something brand new and exclusive with texaco it is the only set at him being used by any oil company the fact that it is derived entirely from petroleum is important because it doesn't contain anything that can lead harmful engine deposits since it doesn't come from an inorganic source but trucks is a texaco discovery which i might add didn't come overnight but is a result of years of research and more than a million miles of testing we don't buy it from any chemical company it's made only by texaco in fact we built a special new plan to make it that means it's yours exclusively it would take hours to tell you the whole story but phil foster here is going to give you some of the highlights that will tell you why this year you're i'd like to show you on this cutaway engine but the problem is you all know that inside a cylinder you have four strokes of you compression power and exhaust ente compression power and exhaust the whole secret of engine power is right here in this area where the explosion takes here you don't get the full force of the explosion and so you lose power now there are three places where you can get leaked around the piston rings around the intake v texaco dealers can make the claim and predict that they have a gasoline that keeps and engine cleaner gasoline is a natural dirtier a vengeance because there are by products of combustion that build up deposits on engine parts we have run over a million miles of road tests and we have demonstrated conclusively that time octane skies teef supercharged with that trucks does not dirty up engines there are some charts of the probably not as convincing as the actual engine and look at the spark plugs this one used tabard things gaieties and this one used a highly advertised competitive premium gasoline spark plug life an efficiency increase more than three hundred percent on test your customers may ask why is it so important to keep an engine clean the answer is to keep it young you buy a new car and it has a certain amount of power then as you drive it engine if you keep your engine clean you'll go right on getting the same power you had when the car was new and along with that power you get fuel economy new octane appetite of your car it provides octanes which are appreciated by our engine thereby giving unusual not free perform shows the results of our short trip stop and go driving test it shows a saving on gasoline consumption of five percent that means a saving in this test one gallon out of every twenty gallon tank pair the first team the best motor oil and of the finest gasoline that money can buy they were not born they are made for those who want the best every motorist will get maximum power sustain power prolonged power plus economy less maintenance and greater mileage yes it's yours exclusively and so is the tremendous advertising campaign and the eye catching point of sale material here is the first newspaper announcement added with many more to follow powerful ads like this will appear on the leading national magazines go out or advertising posters will tell the story to millions of motorists and now we have a concluding message from mr c b barrett mice president in charge of sales it is i have a privilege for me to several months ago i called on a number of texaco dealers in various sections of the country i wanted to find out firsthand what problems you gentlemen felt the most pressing i can tell you where essentially the just your company has recognized and it when but opposition to cope with this competitive situation and we have been in many years we have a whale of an advertising and sales motion program we are going to laugh out of the advertising movie but let's not forget the sara side of it but years that we are advertising texaco products and services so that more people are coming to your station and you will have the opportunity to sell more in five to four and enjoy first team again emphasizes the advantages of good business management and a sound well planned much indicting program in advanced custom made our one model you have a distinct advantage over competition as this is truly the best model that your money can buy and it still might be cheap insurance that must along our president has already told you i resized a plan that i would rather come up with a revolutionary that you're going to be surprised at the enthusiastic reports you get from your customers when they start using it now let me sum up this meeting good tonight something like this in top octane sky chief super