welcome back to another exciting edition of inside media weekly i'm ryan boni joined again by kevin bastos over here on the left thank you ryan boni welcome back over here on the right derek bonner back again quickly i wanted to start the didn't we switch chairs in the past oh should we do that again i don't know let's do it right now i don't know if the worlds ready for my left side it's too bright nobody else has seen it other than the people who actually know you i want to start off the show with a quick apology to mr no no not to bastos of course not to brad bird the director of the incredibles ratatouille and the iron giant yeah a big fan of inside media weekly last week we were talking about jj abrams directing the new star wars and i kept saying and jj abrams directed mission impossible and ghost protocol when ghost protocol was directed by brad bird and you know jj abrams actually directed the far superior mission impossible three and was producer on mission impossible and ghost protocol so apologies out to brad sorry stop sending all the emails already phone calls and another leftover we have from last week bastos asked did asked did i askedd asked what the market share for the iphone in the united states of all phones and we were talking about we had no idea what that might be the crack staff crack research staff jumped on that from the insider weekly ryan and looked it up and comscore is a company that actually provides this for the industry so this is ends october two thousand and twelve because you know it goes to the paying customers first and then us cheapies who don't pay for it get it you know three more months after that or whatever anyway we were talking about whether it was ten twelve whatever percent i think were kind of the guesses on how i said it was higher than that and you'd be right a little bit higher of all phones in the united states this would be a feature phones and smartphones apple has one hundred and seventy eight of the market share i would've expected it to be higher samsung is at two hundred and sixty three this is manufacturer samsung two hundred and sixty three apple one hundred and seventy eight actually is pretty much tied with lg at one hundred and seventy six motorola at eleven and htc which is starting to have some problems at six they had a bad quarter that's surprising now if you go to and we should say that smartphones found all kinds of stuff from this comscore smartphones are at five hundred and nineteen of mobile phones this past quarter or two quarters ago third quarter is expected to be about sixty now if you go just smartphones and get rid of all the feature phones and you go by platforms google is a five hundred and thirty six the android platform the apple ios is a three hundred and forty three rim is at seventy eight which of course is is blackberry pretty much blackberry phones microsoft is at thirty two and surprisingly pulling in the rear here is symbion at six and i don't believe a symbian phone has been made in a couple of years it was symbian for those that don't remember it was they could nokia sony ericsson got together and supported symbian and then they all abandoned symbion nokia being the last holdout just went to making windows phones and it's probably still relevant just because of all the internet memes with the nokia brick but so so there's six of all smartphones are still symbian which leads you to believe too that people aren't necessarily you know everybody thinks there's a problem with the reportings as well there can be that but people might not be as quick you know we always assume oh you know wealthier area people would just get by the newest greatest thing but people were holding on to things that work i'm not even buying them i'm just getting them for free and there you go i mean hello what's the free one and hence my piece of garbage although there's talk that that kind of stuff the subsidized phones may be going away and everything may be going into okay don't talk about it which is worse we have a which is worse this week because there were two food oriented items in the paper yesterday so i thought let's let's discuss these so which is worse jainy will pull the plug on food perks now don't get excited it's not fuel perks this is the one that when you buy the gas and you go back into the store and you you get a percentage off of your food which for whatever reason no matter how much gas you bought came in at one it seemed to be all the time well when you have a ten gallon tank you're getting you're getting your percentage based on buying ten gallons that's what it or mcdonald's introducing the fish mcbites happy meal see everybody laughs just saying which is worse smaller than chicken nuggets fish mcbites happy meal which is worse from a real perspective which is worse well of course that's all this show is the labor that's being reported either way what am i angrier about i'm angrier that they're getting rid of those food perks i truly and that's dumb but i mean i could care less about what mcdonald's is i mean i'm not going to say oh gosh now mcdonald's is unhealthy because they're selling fish sticks i'd perceive them as this panacea of a good nutrition up to this point i mean yeah it's silly but i would say i'm a little ticked that i'm getting rid of those we went to the store i don't know two weeks ago and got ten off of our entire food bill nice i don't mean to brag or anything but we're hoarders do you have something that's worse out of the two i mean i could play devil's advocate that the fish would bite i just really gets on my nerves and they're trying to pretend like this is such like a health kick like this is the healthier alternative to the happy meal this is this is yours eating balls of bread that's basically what it is there's gonna be a little bit of some kind of fish parts inside of that it's lent coming up everyone's doing fish stuff you've seen the arby's fish commercial right this is their this is their latest episode their family dinner lent you remember that kids right from uh advertising unit there you go targeting based on religious needs they don't introduce fish mcbites in october for a reason this is true now yeah and ii'm hoping that the well i'm assuming the mcbites is much more about jumping on the the lenten thing than necessarily trying to pretend to be healthy because it goes back to if you're going to mcdonald's on a regular basis you're going to any fast food let's just say if you're going out to eat on a regular basis you're not going to be as healthy as as you could be eating at home i guess i don't want to say that you necessarily would because you may make junk at home too and the food perks i got to say i'm food perks because you're taking something away from me so i guess that makes it a bit worse to me but i think there's something more to this food perks thing because they're saying it's too confusing of the system but if you remember i don't know if you guys remember when food perks first kind of came into being there was concern about the fact that they could counteract the the price floor on milk i get the united dairy farmers were upset saying oh you're going to be able to just cause you can't you can't have a sale on milk i get it now somebody has to explain this capitalism exists in the united states except except when it comes to dairy in pennsylvania what else is the minimum standard liquor right you can't sell liquor and cigarettes so you can't have a sale on cigarettes i'm sorry you can't go below a floor but i don't understand how is that different than having a fifty gift certificate to walmart and you go by all milk i mean you're getting price off gift cards are different you're putting actual physical dollars into account to get those dollars back but they also they wouldn't they would accept milk anyway you can't give a discount on milk so it was done that way i mean i mean i remember when the fuel perks i'm trying to get this correct first came out they um you could you know spend money and then get a discount on your gas cause i remember when i remember when the fuel stations first opened and no one was in them no one i mean no one does anything and then they started giving discounts on gas and more people started to use them but i was still hoarding my gas and looking for the lowest possible price so i mean i was waiting until my discount got to be two or three and then i would take my two little cans and go there and fill up and get the discount and everything introducing both made it beneficial to get all of my gas at giant eagle whether or not i was getting that discount so i think it became something that's now a regular thing and now i'll buy my gas too at giant eagle and the encouragement to do that they are replacing it with something but it sounds more confusing they're basically adopting like sheets as method i guess for gas so they got rid of their food perks and now they're giving you an additional three cents off instantly at the pump but the idea of it being too complex and i believe the statement that i read was it's too complex for the consumer mhmm all right let's go in i swipe a card you tell me how much i'm earning when i go to the store i swipe my card do i have any oh i don't have any i'm still buying the groceries i already checked out that i think that is just utterly ridiculous mhmm yeah inside that weekly if johnny was looking to sheets for their inspirational for the mto the next thing after exactly well they have their mates that's true caffeine you got a sandwich at giant eagle i got a sandwich at johnny oh yeah pretty good very good aw dude he needs oh yeah i am not going to johnny not not not the getgo for a sale gas station food's great ever had food whenever i had fish man bites this morning of course so there was this football game over the weekend and amongst the blackout of the football game which was you know all the talk there was there was a few commercial and the game itself there's a few commercials and you know i don't want to talk too much about commercials cause it seems like it's the most talked about thing but we also have parallel opinion on the commercial marketing land a guy a guy at marketing land tracked mentions in superbowl ads and he looked at the fifty two national commercials that aired from the kickoff to when clock hit zero and was he did this again last he did this last year um seeing social networks how often they were mentioned whether it was actually said or just a tagline at the bottom of the graphic at the end and this year twitter had twenty six out of fifty two or mentioned now that's the twitter logo that could be a hashtag which to me i know everybody associates twitter with the hashtag but it's can you can search other ways with the hashtag you can go to google plus or to facebook and search the hashtag because people are using it and i think it's funny too that i remember yesterday you were putting hashtags on your google plus i but uh then i think it's funny that twitter didn't invent hashtags themselves that a user had to do it but anyway twitter twenty six facebook four google plus zero youtube one instagram one we didn't have a commercial for last year in fifty nine national ads facebook had eight mentions twitter eight mentions google plus zero is this a trend is this showing the power of twitter the fall of facebook is it both what do you think yes absolutely okay next i mean facebook facebook is over it it is right i forgot your soapbox on this one sorry i went on facebook last night i like facebook it is not terrifically uncool it is not at the front end you guys remember movies from two three years ago the number of myspace mentions in them sure of course movies take a year to produce and how antiquated it seemed in the theater to have myspace mentioned so many times of an essentially dead social network at that point i mean it it just seemed with the hashtag alone and just associating that with twitter it's something that's free and you have this big event that's one of those exact use for something that's trending you already spent this much money on it i think it's foolish that not every single of those commercials didn't have a hashtag that's something you just throw at the very end somebody liked the commercial how are you going to talk about and that creates the buzz so you have your little time slot and now you have the footprint on social media i mean it's it's such an easy way to branch out to the people that aren't even watching all right i saw my friend's feed they talked about the mercedesbenz commercial all right let's go check it out it's free yeah well uh i think the consensus seems to typically have been that the superbowl ads themselves were kind of underwhelming this year and have it's been kind of an ongoing trend in superbowl years are we allowed to say superbowl i guess we are critical commentary or reporting big gain we're not advertising it we're not selling it let's talk about their work there's a ton of did you remember when they tried to trademark the big game the big game nfl tried he talked about it in he samsung commercial but let's talk about the best superbowl movie trailer spots um and there were quite a few during the superbowl iron man three fast and furious six star trek into darkness world war z brad pitt and zombies what is not to like about combining those two and it's not at all the movie at all and all the book at all no part of the book in it at any segment at all brad pitt's not in the book sorry oz no pretty good oz and the great oz the great and powerful the lone ranger and snitch now best trailer or movie out of those that you think is going to be the biggest here or what most interested in seeing if you didn't see all the spots i mean i i definitely think iron man three is going to be the biggest movie i thought the best trailer was the wizard of oz or oz the great and powerful just because you saw a lot of footage that you hadn't seen before and it was one that i was i was when i was watching the game there was a lot of people around so i didn't have to necessarily listen to the trailer as well it's going to be a lot of a lot of noise or a lot of people were watching it and that was based on their visual showing the actual world of oz and that just yeah i i didn't really care for the movie before that i said all right this doesn't look like it's gonna be that great i don't happen to particularly like james franco and that made me want to watch it i would probably agree out of those trailers and i don't remember all of you all of them that you said the only one that was an iron man three we traveled in the middle of the game and i still think it's going to be the biggest movie i think it's the movie people have been looking forward to the most i think it got great attention through both the fact that the first one was outstanding the second one was good and avengers was pretty darned good as well i think it will be the biggest film but i think you're right the biggest legs are probably from oz did anyone else get the feeling that fast and the furious was old i mean number six at the end of the movie struggling yeah i mean i don't think and i may be very wrong because i thought similar things about the 5th one how many cars flip over in that movie i mean it was just one car flips over and then two cars and then another car flips over i thought oh man it's crazy these guys are just the car drivers now they're secret agents they're all over the place they are blowing up helicopters he's driving a car i have a license well and i think you're talking about oz i think too that the struggle for a movie like that is that there's going to be a lot of skepticism iron man three you know what you're getting fast and furious despite all that you know what you're getting it's popcorn candy you know star trek people were kind of assuming it's going to be uh as good as well i think that trailer looked excellent and again i didn't see the iron man one but i i think so much positive buzz was generated around the first one especially from people who weren't necessarily star trek fans and we talked about this before i don't like star trek i thought that movie was fantastic i know it sort of you know thumbs its nose at a lot of that history that already is there but i think it's going to be humongous i think it was very smart they showed a lot more of the supposed bill and in the movie with oh and he is he's very hot right now he is huge right now and that's getting a lot of people to talk about it all like sherlock or anything else they've seen him do and that's a connected audience as well the star trek fans are more than likely general big fans of that i mean unless you're throwing in some downton abbey stars as well i mean i don't think you're going to get more attention to that so what about snitch the rock snitch huh ah i do wanna ask you though did you see journey two last year i do want to ask about the lone ranger i feel is this the more i see of it the less i'm interested in seeing and actually i probably wasn't all that interested is is this going to be a humongous flop or is johnny depp enough of a draw to get people in to i mean i was very surprised that they had a game time tv spot just because of how much over budget they've already been with his movie and it still looks like garbage in my opinion at least special effects did not look amazing and i didn't understand why they were making the movie to begin with i don't understand what the appeal is right now of the lone ranger and then you get the movie and this is if you're going to be going to a blockbuster movie during the summer it isn't even a summary it should be something that primarily can be enjoyed by a family or has an appeal to a broader spectrum than just you know people going from the nostalgia i have no no desire to see that i can't imagine anyone even younger than i am wanting to see no i think you've got you're targeting a really strange audience and i noticed in the preview it is not rated right now my guess is they're shooting for that pg rating i don't know if they will get it but with disney's i would say strong backing i think there's a strong push to get that pg rating and if that were the case someone like i mean my dad's age 60s grew up on the lone ranger that could be something that they could take that back interest in and at the same time disney's always trying well trying to push for that next new thing taking over that star wars market was very smart but more than likely this was you know in the workflow before then and trying to get that boy market and this could be a vehicle for that i i don't foresee it happening i'm with you i think it will be not a great success but depending on when it's released it could make some money i mean we're still waiting on gi joe right so well it just seems to me like this would have been a better vessel as restarting up the television series if they wanted to go with this kind of thing like do something like the wbs arrow yes so something along those kind of like yeah that kind of um tone to it or something a little bit a little bit darker but still that has a low budget feel to it as well right but i mean you know but i don't see why you need this big of a budget for the lone ranger that's why i want to know what i'm missing when you watch the trailer side from a train i don't know what's going on how many perspectives on that train getting wrecked yeah that must've been like legit like that must've been a steam engine or something they had to reassemble took up half the budget well and i wonder if they're just trying to cast too wide a net here too because you know you're talking about an older generation might be interested in in the lone ranger but then you cast armie hammer as the lone ranger and it's kind of like you're trying to get the young audience and i get that they're trying to trying to appeal to as many big wide audiences as possible but i i'm feeling this is going to be to miss well i think a lot of movies that cast that are big flops anyway i mean you've got to go with that one specific target and hit hard at it and i keep saying you know you do a good job in anything it will make money i mean the avengers is a perfect example of that it's just a great film it's a very narrow market but i mean really beating that drum for it and making a pretty darn good movie versus well x men a few years ago had made money but wolverine was a tank because the movie was garbage so if you do the right thing in the right way people are going to see it well and it's like you just saying that i was thinking about iron man you know robert downey jr being the perfect cast because he's kind of he appeals exactly to the demographic that was interested in iron man as opposed to trying to bring some young actor and trying to bring a younger audience they were going for it's reflective of the real character portrayed in comic books we told that before you know guy with problems alcoholism facing things and that's a real person in that doing that to the best of that ability versus no offense poor lou ferrigno i can't relate to that i just can't speaking of problems he's still working he's still working microsoft surface pro it's coming out next week eight hundred and ninety nine for the sixty four gigabyte version plus you got to pay one hundred and nineteen for a touch or type cover intel core i5 five hours of battery life and then a smarter move demo units are already popping up in retailers a week in advance of the release of this is there still life for windows eight for the surface pro i mean surface pro thinks borderline missing their window completely all the buzz i'm reading about it is all the people are talking about oh i'm buying the sixty four gigabyte model but how much am i really getting with the hard drive there's a substantial amount of it's being taken forty one gigs of it is taken out by the operating strictly the operating system so i'm buying a sixty four gigabyte tablet i'm getting twenty three gigs well i mean that that's a concern for a lot of people especially the people that i had imagined might be interested in buying the surface that don't already have their tablets or not even the people that are going to be upgrading that's a number that it's a buzz number that will stand out to them and if they find out that kind of buzzing i'm like wait why is it only twenty one gigabytes the same time windows eight is not going to be exclusive to the surface pro in the full version which is i think a huge thing for the product maybe not being as successful as it should be because now you're going to have all these other companies windows eight will be successful but as far as the standalone product i'm going to just look for the cheaper knockoff that's going to come out so maybe something that's not first gen we'll wait and see all the problems that's going on with that wait for the applications to catch up with it i i don't i don't know i'm still holding out on that computer thing nate doty's running that little uh separation for him but i i'm that makes me nervous you know that amount of stuff on there i i i will more than likely not buy one i will more than likely buy a computer also running windows eight but i don't see the reason to go for that kind of investment when something else nearly as good or better and proven is already out there and it's cheaper netflix has been having a very busy busy busy year already of course they recently signed the deal with turner broadcasting warner brothers television group meaning cartoon network warner brothers animation adult swim shows are all coming to netflix they just signed the big deal with disney before that and just being released was the house of cards which is netflix it's the first series that they're doing completely on their own they did do lillehammer which was kind of a combo thing all the shows coming out at once you can watch it completely from day one david fincher is producing and directing i believe the first two episodes of it kevin spacey is the star is this the new trend there's kind of two sides of the coin some people talk about oh you need word of mouth the builds people watch week to week and waiting and waiting whereas others are saying you know this is great because you can get instant you know if you're interested in seeing how it's going you can watch it in its entirety the next episode without having to wait and so you may stick with something longer because you you get a better feel for it your thoughts on netflix on both of those signing with the ticket the cartoon network and all those kinds of stuff and they have disney i think that is absolutely brilliant they're going to have the stranglehold on all of kid's entertainment or the animated stuff that's going to be a huge thing that could be you know potential distractor for the kid at home maybe i want a couple of minutes by myself let's put on netflix they can watch all those kinds of things that's going to create a lot of subscriptions that way and then at the same time when you look at house of cards being released completely on the same day i've mixed feelings about it because from a business standpoint i don't know if i really understand it because if i want to watch house of cards maybe i'm only getting netflix to watch it i only have to pay for one month of it now whereas if you spread that out right now you're getting my business for multiple months but they're also adhering to their business model anybody that watches television shows on netflix is that binge kind of watching where they're going to crank out those seasons some people even wait for the television show to be done running on television so they can watch it all right in a row on netflix so that doesn't seem to make sense financially at least the way i'm thinking about it but at the same time i think that's going to make a lot of their customers very happy that there are saying all right this is what works we understand this is what you want so we're actually going to give it to you this time right i think it's the what cable should be doing kind of a perspective you know cable is the let's buy everything for two hundred a month where netflix is piecemealing it you want a little bit here we'll take that so i think they're smart to segment that business model as well they can't compete with something like amazon which has just this huge mega corporation and i think it's becoming far bigger than just a shipment organization in that instant run so i think you're going to have more than likely a lot of people who are dropping that cable line but very comfortable picking up amazon prime and netflix at the same time you know i've got to get this or this i mean it's the same thing that was twenty years ago with premium cable networks at the time you know i'll get hbo because there's these kinds of things but i'll get you know showtime because it has these kinds of things if they both have an allegiant audience and you know i keep remembering amazons i'm sorry netflix is talking about the arrested development in the future so if there's something always a carrot out there to keep you watching yeah i'm probably going to jump in sure i'm going to stay with it and my wife has told me already we are back on netflix when arrested development comes i mean it's we love the program and we never watched a show when it was on not wanting to me either wow i mean it's it's it's i would say one of the best shows it's great in the last twenty years without questions oh yeah oh yeah yeah well i think that netflix definitely is ahead of the curve on this i think this is a very smart move and i know they had to be i mean their survival was in question even let's say a year ago when the business model changed and they had so much criticism for doubling the cost you know paying for both parts of that they had to be to survive okay well there's lots of other stuff but we're kind of out of time for this week i do want to mention that warm bodies was the number one movie of the last weekend sorry one hundred and eighty eight million armageddon bonds on gretta was number two at ninety four i've heard such great things about it silver linings playbook mama and zero dark thirty roundup bullet to the head debuted at number six it was sliced alone forty five million slies worst opening weekend since black hawks in one thousand nine hundred and eighty one are you meaning to tell me that sylvester stallone is over the hill what's the next arnold schwarzenegger awake two movies coming out this weekend identity theft or the identity thief jason batman melissa mccarthy and side effects possibly steven lederberg's last movie jude law rooney mara channing tatum and catherine zeta jones so we're going to see how all those movies do or both those movies do this weekend on next week on inside media weekly thanks for joining us