User: Why do people like to buy Apple products?
Assistant: Many people across the planet love to buy Apple products and are very loyal to the brand.  A core reason is the simplicity, high quality product experience that "just works".  Apple offers an array of products from laptops to smart phones to speakers to head phones.  All Apple products have simple seamless integration with the network of products offered.  This gives them a very big network effects advantage that generates future sales, expanded offerings and a very very large user base.  Another reason people continue to buy and upgrade Apple products is the smooth migration/upgrades and relatively high switching cost to move to a different platform.