User: What are some good slogan ideas for my new boat rental company?
Assistant: Here are some potential slogans for your boat rental company:

- Have a boat but only when you want a boat
- There's nothing worse than being a boat owner. There's nothing better than being a boat renter.
- Just leave it where you found it
- We'll do the hard stuff. You just have fun out there.
- You're the king of the lake today