User: Why is football/soccer called the beautiful game.
Assistant: No one exactly knows where the phrase come from, but it was popularized by Pelé during his career. Football is played by 200 countries, and half of the world’s population turns in to watch the World Cup. The sport is beloved for its ability to bring fans from all over the world together, its unpredictable nature, the skill and artistry of the players footwork, goals and it's truly a team sport, where anyone has an opportunity to score the goal that takes your team to victory. It's an equalizer, no need for helmets, pads, and any other fancy equipment, all you need are your feet and a ball to play the beautiful game.