User: How are sub-lets traditionally they handled?
Assistant: Many properties try to be as hands-off as possible when dealing with sub-lets and others go as far as to deter and make sub-letting as difficult as possible. No follow-up calls to replacement tenants, massive sub-let fees, and even trying to persuade replacement tenants to sign a new lease, with move-in specials. While all this may help your property in the short-run with maintaining and driving your current occupancy up; mishandling sub-lets can be detrimental to your property in the long run. Reputation and brand management are the most important factors in generating new leads and driving traffic to your property. Word-of-mouth reputation, online reviews, and social media platforms all suffer from the hands-off/no sub-letting mindset. No one wants to lease at an apartment that will try to keep him or her in their lease when they need to move back home to tend to a family emergency or transfer schools to better their education. Sub-lets will ALWAYS be a part of your property, regardless of how great your customer service may be.