User: Why are in person events important to business growth?
Assistant: In person events are incredibly important to business growth because they allow a company to connect with it's customers and prospects directly.  The business can create experiences, connections between it's employees and customers, and between customers to help form a community of people who align based on self identifiers like interests, technologies, industry and solutions.  These connections help build strong bonds between customer and brand by creating strong feelings of connectedness and inclusion through experiences during their in person event.