The coverage carried the CBS Radio Sports tag (both with and without ""Westwood One"") for many years before switching to Westwood One. The Mutual Broadcasting System, purchased by Westwood One in 1985, also aired NFL coverage for many years, while NBC Radio, purchased by Westwood One in 1987, had exclusive NFL coverage in 1985-86. Westwood One now acknowledges the NBC Radio broadcasts as part of the entire history of the network's football coverage. Westwood One also served as the distributor for the Sports USA network's NFL games; as such, Westwood One employed Sports USA announcers for certain games covered by the former network, including Thanksgiving Day games, the opening Monday night doubleheader, and Wild Card Weekend, during the 2009 and 2010 seasons. This agreement was terminated in the 2011 offseason.

Plantilla:Refimprove The NFL on Westwood One Sports is the branding for Cumulus Broadcasting subsidiary Westwood One's radio coverage of the National Football League. The broadcast previously was branded with the CBS Radio and Dial Global marques; CBS Radio was the original Westwood One's parent company and Dial Global purchased the company in 2011. Dial Global has since reverted its name to Westwood One after eliminating the branding in 2012.

In 1975, The NFL Today debuted with journalist Brent Musburger and former NFL player Irv Cross, and with former Miss America Phyllis George as one of the reporters. Jimmy Snyder, nicknamed The Greek, joined in 1976. Snyder was dismissed by CBS Sports at the end of the 1987 season, one day after making comments about racial differences among NFL players on Martin Luther King, Jr. Day in 1988. Phyllis George was replaced by Miss Ohio USA 1970 Jayne Kennedy from the 1978 to the 1979 NFL season. George would return in 1980 and stay on through the 1983 season. She was replaced by Charlsie Cantey. 1979 was the first year the Sports Emmy Awards were awarded to sportscasts, among them was The NFL Today.

Plantilla:See also New York City independent station WPIX (channel 11) obtained the broadcast rights to the New York Yankees in 1951, and carried the team's games for 47 years until 1998. It was through its coverage of Yankees baseball games that WPIX, which had also for a time aired games from the New York Giants baseball franchise (which later moved to San Francisco), that WPIX gained perhaps its greatest fame and identity. WPIX lost the broadcast television rights to the Yankees to Fox owned-and-operated station WNYW (channel 5) following the 1998 Major League Baseball season, sharing rights with the Madison Square Garden Network, which became the team's exclusive local broadcaster in 2001.