premise: The corporation changed the name of the product to Dr Perenni's Le Pudd Skin Care, and made an even bigger killing on it, especially in the US, where puddles are a thing of the past, because of very effective drainage systeMs.  And Doctor Edward Perennial? For about four and a half months he was more famous that his famous brother, but now was back up a shit creek without a paddle, pushed there by Olek who wanted more money, because he thought he had given Edward one zero too many (20 000 instead of 2 000).
hypothesis: Every since the corporation has changed the product's name, their profits have skyrocketed. 