premise: Scouring each company's Web site could take forever, but Gurnee Mills puts all the information on one page . And while most malls let you click on links to their retailers, the links usually take you not to the national Web sites of those retailers but to dummy pages on the mall's site that tell you only about that retailer's store in the mall.
hypothesis: Gurnee Mills eliminates the need to browse multiple sites for information.