Position: Marketing Campaign Strategist/ Marketing Director / Creative strategist / Growth strategist (US-Based Agency)
Company: Roadside Dental Marketing
Experience required: 5y
English level: fluent

**We are a direct US-based employer.** 

Setting the tone, outlining the strategy, and focusing on results are just some of the key aspects of the Marketing Campaign Strategist role. As the head honcho in the Campaigns Department, you must provide a clear, well-thought strategy for all campaigns. You’ll then be responsible for ensuring the team follows through with your strategy and the client gets the desired results. 

Roadside Dental Marketing has been a key player in the digital marketing space since 1999 – before Google was even a verb.

💡We are looking to expand our marketing efforts to facilitate the growth of our clients and execute strategies that get real results. The ideal person for this position is not just looking for the status quo but, rather, a leader who could flex their marketing skills to help us with the strategies for our clients. Someone who wants to grow with us, grow with our clients and has ideas of their own.


**KEY RESPONSIBILITIES 🔑**

Outline campaign and funnel strategies for multiple clients
Brand Awareness
Patient Reactivation
Treatment Acceptance
High Ticket Lead Generation
New Patient Regeneration
Target market research and adapting campaigns using customer avatars
Offer creation and messaging, optimization, and results tracking
Clear and understandable strategy that meets the client’s needs and our ROI guarantees (including mapping out the sales funnel)
Identify timelines for the implementation of strategies
Clearly communicate strategies to the relevant pod
Work alongside the Communications Team to ensure all client’s expectations are met
Share their knowledge of clients with the pod to ensure the strategies are implemented correctly and on-time
Interpreting data into actionable solutions and providing recommendations for adjustments (inc. ad-buying decisions, creatives, copy, and budget)
Utilize Platform Ad Managers, reporting tools, and Google Analytics to develop systems for accurate tracking and reporting for each campaign (internally and externally)
Increase client retention/satisfaction by delivering tangible results
Provide team and client training to boost results (i.e., closing)
Deep-dive into competitor research and analyze the competitive landscape
Keep on top of the latest dental marketing and campaign trends - understand the important KPIs and industry-wide benchmarks
Continually brainstorm new campaign initiatives, creative assets, copy, and review the results (help build a scalable model)
Track and measure personal KPIs
Source of knowledge for the team



**KEY SKILLS 🕹️**

Excellent communication abilities 
Experience in dental marketing
Understanding of full-funnel marketing strategies to ensure new acquisition, list growth, website CRO, retention, and overall client success
Understanding of STP (segmentation, targeting, and positioning)
Expert knowledge of tracking and reporting
Leadership skills
Organizational skills
Ability to prioritize workload
Has a high-level understanding of all our campaign products
Ability to adapt to situations and problem-solve
Enthusiasm for the team and for the success of clients
Hard-working attitude coupled with an eagerness to learn
Diligence and takes ownership for work
Team player



**Bonus qualities or experience: 📚**
Experience in project management
Copywriter skills
Dental experience in a previous life
Knowledge of Go High Level

**KRAS**


- Campaigns Strategies
Turning contracts/proposals into clear campaign strategies
Creating sales funnels and overseeing their implementation
Communicating strategies to the team 
Working with the team to create the relevant ads, copy, and features of each campaign
Tracking and optimizing campaigns (high-level recommendations)


- Tracking & Reporting
Setting up systems for tracking and reporting
Overseeing the collection of data and how it is communicated to the client (via AMs)
Ensuring all data is accurate
Using the data to determine how to improve each client’s strategy

- Innovation & Development
Diving into competitor research and monitoring industry trends
Understanding industry-wide KPIs and benchmarks
Drive solutions for the highest standard of onboarding, building, and launching our campaigns
Outlining how to overcome roadblocks in the process
Staying on top of new trends and leaders in the industry to start to brainstorm and implement the best new ideas for our clients

**KPIs (reviewed quarterly)**
Lead Generation campaigns hitting 3:1 ROI minimum
Have 2-3 fully flushed out, proven funnel variants per main service (Implants, FMR, Smile Design/Veneers, Invisalign, New Patient, Braces)
To have 30 active marketing campaigns/funnels running per month


**JOB REQUIREMENTS 🥷**

- Flexible schedule
- Full-time (at least 3 hours overlapping with Central US time)
- Fully remote



**There is a creative testing task after the initial interview.**


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Alternative titles for this role: CMO, CRO expert, Senior Strategist, Growth strategist, Creative strategist, Head of Advertising, Head of PPC, Head of Marketing, Marketing Director,  Marketing Team Lead, Head of Paid Media, Head of Performance Marketing, Head of Retention, Head of Affiliate Marketing, Marketing strategist, Creative Director, Senior Marketing Manager, Head of Media Buying