Position: Developer SMM Tool
Company: Upscale
Experience required: 1y
English level: fluent

PART I.
Facebook Lead ads for Hotels

We as a marketing company for a hotel client should be able to:

Set up Facebook Lead Ads Forms (Form needs to have a coherent structure with all information the Hotel CRM needs.
We should be able to use the Lead Ads in our marketing campaigns.
When a Lead Form is filled by a User the data of the form needs to be reorganized and prepared for the import in the Hotel CRM (Inquiry).
After the Dataimport we should see when the User's Hotel inquiry transforms into a reservation. We should then see the value of the reservation.
We should have a dashboard for each client where we can see the inquiries and the resulting reservations with the value.

PART II.
Facebook Custom Audiences

We as a marketing company for a hotel client should be able to:

Get exported client lists from the hotel CRM with certain criteria
client lists need to be automatically updated in Facebook Ads Audiences

PART III.
Facebook Offline Conversions

We as a marketing company for a hotel client should be able to:

See results of Facebook Lead-Conversion campaigns in Offline Conversions with value/revenue
Reservation CRM Data needs to be imported into Facebook offline Conversions to make conversions and conversion value visible.



Mindmap:
https://lucid.app/lucidchart/1597e4ee-d33a-47d4-a500-c9be9f449d4e/view