Position: Marketing Specialist
Company: Appniss
Experience required: 2y
English level: intermediate

We are seeking a Marketing Lead who can create
and execute targeted marketing campaigns that drive leads into the sales pipeline.
If you are a passionate marketing professional who is ready to make a real impact with a cutting edge
technology company, then we’d love to talk to you!
As the Marketing Specialist, you will be responsible for the execution of tactical marketingr. To be successful in this role, you should have hands-on experience with SaaS lead
generation and web analytics tools and be able to turn creative ideas into effective marketing and content
projects. Ultimately, you will help us to build and maintain a strong and consistent lead generation
pipeline through a wide range of online and offline marketing channels.
The candidate will report to the Europe-based Marketing Director and US-based VP of Sales and
Marketing. Candidates must be fluent in Russian and English and have the flexibility to meet during
normal US work hours and alternative hours as needed.
REQUIRED SKILLS AND QUALIFICATIONS
● Minimum of Bachelor's degree (or equivalent) in marketing, communications, business,
advertising or a related field
● 5+ years’ experience in B2B marketing (preferably SaaS and/or enterprise software)
● Proven track record for executing lead generation centric marketing campaigns
● Email marketing automation expertise sending trigger-based campaigns and sequence emails
preferred.
● Launching and optimizing PPC campaigns across a number of search platforms
● Intermediate experience with HTML, URL construction, Tracking parameters
● Proven success in executing advertising initiatives that drive interest and convert cold targets into
prospects.
● Ability to work in multiple cross-functional groups as well as independently and autonomously
● Advanced presentation and written communication skills
● Facilitate content creation initiatives by collaborating with outsourced copywriters and graphic
designers
● Strong and organizational skills
● Proven experience in managing consulting teams.
● Excellent cross-cultural communication skills as well as excellent writing and copy-editing
abilities.
RESPONSIBILITIES
Campaign Planning
● QUARTERLY PLAN -- You are a hands-on marketing expert, capable in designing and executing
quarterly marketing campaigns, with goals that center around MQL lead generation.
○ Examples of campaigns you will be responsible for managing include:
■ OUTBOUND
● Content Creation (Press Releases, Blog Articles, case studies etc)
● Sponsored Content Advertising - Co sponsored product reviews, thought
leadership articles etc. that drive qualified leads.
● B2B Email Marketing - Targeted campaigns focused on key verticals,
roles and personas that result in qualified leads.
■ INBOUND
● Online Paid Advertisements (LinkedIn, Google Adwords, SEO) -
End-to-end campaign management (forecasting, executing, monitoring,
evaluating and optimizing campaign performance) to generate maximum
leads.
● Ad copy - “Pay-per-click” ad campaigns that engage target personas and
progress them through the sales funnel.
● Webinars - Work with the VP of sales to plan and execute co-sponsored
webinars for target customer personas.
● Social Media Advertising -Generate, edit, publish and optimize social
media ads that build meaningful connections and encourage audience
members to take action. Continuously improve by capturing and
analyzing the appropriate social data/metrics, insights and best practices
then providing detailed reports with strategic recommendations for next
steps.
● Salesforce AMP Program - Manage Salesforce AMP marketing
campaign and ensure all forecasted programs are executed and that all
milestones are met.
Campaign Execution
● EXECUTE: You will execute up to 5 campaigns concurrently. However, you may have up to 3-4
contractors to assist in specialty tasks, including Copywriter, Graphic Designer, SEO Expert,
Webinar Team, and more. You need to manage multiple internal and external resources. Create
a marketing calendar and timeline gantt charts for larger campaigns and review daily with senior
leadership.
○ Mitigate delivery risks by proactively planning for unknowns and effectively managing
resources and capacity
○ Monitor campaign performance and provide weekly updates to the VP of Sales.
○ Monitor campaign budgets and provide senior management with insights into potential
shortfalls.