Position: Middle/Senior SEO Specialist
Company: Beetroot - Sustainable Software Development
Experience required: 3y
English level: upper

The Beetroot Ecosystem is rebooting marketing efforts in** Europe’s new reality** and is looking for a skilled search engine marketer who will take Beetroot’s impact to the next level, globally.
You will be responsible for SEO both within the software development company** Beetroot** and the EdTech company** Beetroot Academy**, spanning several international markets.
Your work is an essential part of improving our muscles long-term to create good change in the world. You will work with the Sales and Talent directions of Beetroot and Beetroot Academy.

**Responsibilities:**
- Create an SEO strategy together with the Marketing Team
- Understanding of SEO KPI and tools for their measurements
- Do the ongoing keyword research including the discovery and expansion of keyword opportunities
- SEO analysis of the market and competitors
- Providing SEO briefs for the copy; working with Content Writers to drive SEO in content creation
- Develop and implement link building strategy
- Prepare and implement SEO requirements and technical tasks by working closely with the Development Team to ensure SEO best practices
- Performance tracking and opportunities analysis
- Collaborate with others to manage SEO strategy

**What we’re looking for:**
- At** least 3 years **of experience in SEO. Preferably in relevant niches: tech, outsourcing, EdTech, HealthTech, or GreenTech
- Solid understanding of **performance marketing** and online customer acquisition
- **Open mindset** that enjoys a collaborative approach to **solving complex challenges** and open questions
- Strong **self-management** skills
- **Curiosity and passion** for what you do
- English — at least Upper-Intermediate (both **spoken **and written)
- You love borsch!


**Does this describe you?**
There is such a thing as being a “true Beetroot”.

We value people who are eager for continual improvement. Someone who desires to be the most caring, professional, and progressive version of yourself. Your skills and experience are important factors, but your personality, approach, and drive for improvement are what truly make a difference. Our hope is that you will be a team player who can accept responsibility for your work, solve problems pragmatically, and remain highly motivated. It is also important to be outgoing, well-organized, and efficient with a strong ability to prioritize.

Now that we’ve covered the basics, let’s share more about us!

**About Beetroot**
Beetroot is a social enterprise. We were born from the idea that development abroad can be done in a very people-centered and integrated way that doesn’t sacrifice in-house quality.
Today, engaging more than 600 people in Sweden and Eastern Europe, the Beetroot ecosystem comprises an extensive network of R&D offices in Stockholm and cities across Bulgaria, Poland, and Ukraine.
We run a network of Tech schools called Beetroot Academy to support and train thousands of ambitious tech specialists ready to take their next steps in the industry.
With their team members, Beetroot fosters a family environment. We are a tightly-knit group who love spending time together. We surround you with a cozy atmosphere full of trust, equality, and steamy bowls of borsch!

**Do you like perks? So do we! We provide:**
- A work environment with a minimum level of hierarchy.
- Family-like culture in a comfortable, well-equipped working space.
- Personal and professional development opportunities.
- Compensation of absence days, expenses on sport/health and self-development.
- Beetroot Academy courses, participation in competence-enhancing events.
Team building activities: ski trips, Beetroot breakfast, movie nights...and more!
- English lessons with native speakers.
- Competitive compensation.

**Are you a good fit? Send us your CV in English. We are waiting to hear from you!**