Position: Product Marketing Manager
Company: Techiia Holding
Experience required: 2y
English level: upper

The product: financial web app for car sharing. On this role you’ll take part in developing the new product, it’s a great chance to grow as a professional within a team of pro’s implementing your own ideas and solutions.

Main responsibilities:

Design in and execute the go-to-market strategy
Develop, manage, scale and measure user acquisition/retention activities
Follow and analyze market trends and competitors
Conducting market research, benchmarks, polls and consumer studies
Market segmentation, hypothesis validation, product changing decisions
Ensure a seamless customer experience through the customer journey
Oversee product development, working closely with a product manager and development team
Collaborate with dev team to insure a consistent brand look and voice across all marketing efforts and channels
Create and maintain an internal Facebook group for our users (early adopters)
Requirements:

2+ years as a digital marketing manager/product manager/product marketing manager
Proven Go-To-Market experience: positioning, messaging, targeting, pricing
Work with products on EU or/and US markets
Have a strong understanding of performance marketing channels and experience optimizing them by relevant KPIs
Data-driven with the ability to turn insights into new growth initiatives
Effective communication skills
Proven experience in launching marketing campaigns and sales funnel creation
Opportunities for you:

Collaboration in a small team with no bureaucracy
Resources for research and experiments
Maximum implementation of best practices in the processes
Experience with new technologies
Professional education not only in Ukraine but also abroad
Free corporate English language courses
Corporate parties
Health insurance and PE coverage
18 workdays of paid vacation each year and 12 workdays of paid sick leaves
Cozy, comfortable and well-equipped office near Pozniaky metro station