Position: Digital Analytics Engineer
Company: FFW
Experience required: 2y
English level: upper

About FFW

For over 15 years, FFW has provided significant digital experiences to the world's largest brands many within the Fortune 50 in finance, power, media, healthcare, and pharmaceuticals. FFW is a team of more than 400 people across 11 countries and growing fast. Not only do we work with large organizations, but we have a diverse portfolio across various verticals working on a variety of mission critical digital solutions.

https://ffwagency.com/about-us

About the Position

We are looking for a digital analytics engineer to join our Insights and Optimization team. The ideal candidate is someone with a passion for implementing analytics, tag management, and omni-channel tracking solutions for all types of digital properties.

The ideal candidate:
- Has deep technical knowledge of front-end development disciplines
- Has advanced knowledge of web analytics and tag management platforms
- Has 3+ years of experience in analytics solution design, configuration, and technical implementation of custom tracking solutions

Key Responsibilities
- Oversee the implementation and deployment of complex measurement and tracking solutions
- Produce analytics implementation plans and technical documentation for all types of digital properties - from single-page applications to large multi-site platforms
- Establish specifications for custom tags, triggers, variables, events, etc.
- Work with our Solutions Consulting team to align measurement implementation to overall solution architecture
- Work with our technical leads to establish data layer specifications for integration with digital platforms
- Write test plans for tags and tracking and support our QA team in the testing process
- Diagnose and troubleshoot tagging issues, documenting the details associated, testing the potential solution and ultimately deploying a complete resolution
- Understand general aspects of Google Analytics implementation (e.g. dimensions, metrics, variable mapping, plug-ins, server call types, cookies, link tracking, gtag)
- Ensure the integrity and accuracy of the digital analytics system by continually monitoring tags, both manually and with automated tools.
- Complete user acceptance tests (QA and reporting confirmation) of new & modified implementation plans

Desired Skills
- Advanced knowledge of Google Analytics, Google Analytics 360, and/or Adobe Analytics
- Ability to configure complex tag management solutions on Google Tag Manager, GTM 360, Tealium, and/or Adobe DTM.
- Ability to write and debug custom JavaScript code
- Strong understanding of event propagation and the document object model (DOM)
- Strong understanding of the data layer and ability to design analytics solutions based on data layer
- Ability to write custom SQL queries to extract and transform data

Nice to Have
- Experience implementing A/B tests or content experiments
- Experience with automated functional testing and/or the use of Selenium
- Experience implementing tracking codes from marketing automation platforms such as Marketo
- Experience implementing analytics for remarketing / Google Ads conversion tracking
- Experience implementing tracking for customer data platforms and/or ETL platforms such as Segment or Ensighten
- Experience implementing analytics for real-time personalization with platforms such as Adobe Target, Acquia Lift, Optimizely, or Evergage
- Experience implementing analytics for native mobile apps using Firebase or alternative
- Experience implementing analytics using the Measurement Protocol and/or tracking for offline offline applications
- An analytics certification such as Google Analytics IQ, DAA Web Analyst Certification, or similar