Position: Marketing Specialist
Company: Koyfin
Experience required: 2y
English level: upper

What you’ll be doing

Set up & launch efficient segmented email campaigns based on existing Html templates: newsletters, product updates, etc.
Manage email marketing lists, import/export, and overall list health
Run email A/B tests to identify trends & insights, and optimize the existing templates for better email performance
Launch efficient display & paid search ad campaigns: AdWords, Facebook, Instagram, Reddit, and other platforms
Set up diversified targeting, A/B test, and optimize different variables to improve campaigns performance in collaboration with the Marketing Manager
Analyze ads performance & interpret results by formulating new hypotheses for creatives improvements
Monitor and analyze competitors’ email & advertising activity
Provide meaningful reports on advertising & email campaigns
Interact with various contractors - designers, copywriters, markup developers
Assisting Marketing Manager with various content & retention marketing initiatives & tactics


We’re excited if you have

2+ years of experience in digital marketing (preferably B2C, SaaS)
Experience launching email campaigns & A/B testing (preferably Mailchimp)
Basic knowledge of HTML in emails editing
Experience launching display & search ad campaigns
Experience working with freelancers, contractors, designers
Solid knowledge of analytics tools (e.g., Google Analytics, Mixpanel)
Working knowledge of Excel to manipulate and analyze data
Understanding of performance marketing, conversion, and online customer acquisition
English: upper-intermediate
Good taste, love for experiments & creative mindset for generating new content ideas & formats
Drive, motivation, adaptability, and willingness to learn