Position: Senior Digital Marketing Specialist
Company: Exoft
Experience required: 5y
English level: upper

Львівська ІТ-компанія Exoft у пошуку досвідченого Digital Marketing Specialist.

The International Marketing Manager is responsible for co-creating and executing the brand strategy in foreign markets. Crucial to his or her work is the planning and performing activities that build and/or enhance brand awareness in designated markets and build the expert image of the company Group on the international stage. The person in this position is responsible for developing the most effective communication channels from the point of view of a given market and generating sales leads using content marketing and events. IMM coordinates the work of specialists operating locally and analyzes and reports on the effects of activities.

RESPONSIBILITIES:  
● Implementation and development of company brand strategy in foreign markets
● Development of B2B communication strategy on a global scale (mission, vision, values, goals)
● Ensuring consistency of communication and brand values following the corporate marketing strategy
● tailoring messages to the specifics of a given market, channels, and tools
● building/increasing brand awareness in target markets among potential customers and business partners
● analyzing competition and trends in a given market
● Planning and execution of marketing activities aimed at acquiring sales leads in designated foreign markets,
● Supervising the proper execution of the quality of the implemented activities in foreign markets
● Coordinating the work of local marketing specialists in foreign markets, including coordination of social media communication and performance, content marketing, and events activities.
● Collaborating with local marketing specialists in the planning, preparation, and implementation of marketing ideas and activities
● Adjusting marketing campaigns based on changing sales trends in each country
● Monitoring and analyzing the effectiveness of undertaken activities and data and reporting findings for developing marketing growth strategy.