Position: Media Buyer Lead
Company: PIN-UP Global
Experience required: 3y
English level: upper

**Requirements**
Successful Buying of Media Advertising in Gambling/Betting for 3+ years;
Successful experience in creation and development of promotional strategy
Experience in managing a team with a successful track record;
Personal contacts with major Key Players of the Vertical is a must;
Strong analytical skills with the ability to interpret data and make datadriven decisions;
Experience in purchasing traffic according to CPM, CPC models;
Experience in working with advertising networks and in purchasing from publishers;
Experience in analysis, optimization, scaling travel sources;
Experience in A/B testing;
Experience in working with a great amount of traffic, ability to work with big data dumps;
Understanding of basic metrics such as conversions, ROI, CTR, CPC, CPM, CPA, CPL, LTV etc.
Ability in problemsolving and negotiation;
Excellent written and spoken communication;
English — Upper Intermediate or higher;
Personal qualities: selfconfidence, perseverance, persuasion, high communication skills, and being resultoriented

**Soft Skills**
Stress tolerance adequate acceptance of constructive comments from colleagues and management;
Time management ability to skillfully plan your time and prioritize tasks
communicativeness the ability to find common ground with customers and other team members learning in the digital sphere

**Responsibilities**
Buying of the media advertising(Brand awareness) ;
Establishing, launching, A/B testing, optimization of the campaigns, accounting and planning;
Tracking and analysis of new sources of traffic, competitive environment and target audience;
Resolving the problems with tracking, creativities, parameters of campaign’s targeting;
Testing new formats of the traffic;
Building of longterm partnerships with key partners;
Technical integration with partners (setting up links, postbacks);
Dealing with the design’s department and setting up technical requirements;
Forming media strategies with a team, calculation of KPI sales funnel;
Monitoring achieving of KPI goals