Position: Digital Marketing Manager
Company: Palavero Inc.
Experience required: 3y
English level: upper

We are looking for a skilled Digital Marketing Manager to create, execute, monitor, and refine marketing initiatives on various digital platforms. As the representative of Aplplicature, you will play a vital role in expanding our product's exposure within the extensive Web3 network.
Responsibilities:
Develop and execute digital marketing strategies to increase online sales of courses and information products.
Manage cross-channel advertising campaigns, including remarketing campaigns.
Focus on video ads to drive engagement and increase sales.
Actively work with lead magnets and trip wires to generate leads and drive sales.
Develop and manage upwelling funnels to maximize revenue from existing customers.
Monitor and analyze campaign performance, providing regular reports and insights to the team.
Work with internal teams to ensure landing pages and websites are optimized for SEO, UX, and conversion rates.
Stay up to date with industry trends and best practices, and implement them in the team’s digital marketing strategies.
Requirements:
3+ years of experience in digital marketing with a focus on online sales.
Strong knowledge of cross-channel advertising, including remarketing campaigns.
Experience with video ads and lead generation strategies, including lead magnets and trip wires.
Familiarity with upwelling funnels and experience in maximizing revenue from existing customers.
Excellent analytical skills and the ability to use data to make informed decisions.
Strong project management skills with the ability to handle multiple projects simultaneously.
Experience with website and landing page best practices, including SEO, UX, and testing/optimization methodologies to maximize conversions.
Excellent communication skills and the ability to work collaboratively with internal teams and external partners.
Would be a plus:
Cryptocurrency or blockchain marketing experience.
Financial services or FinTech experience.
We offer:
Fair market compensation
Flexible schedule with the ability to manage workload
Remote work / Work from home, co-working space, or anywhere else you’d like
Blockchain-related projects only in the international work environment
Family-like team to learn from each other