Position: PPC Lead
Company: AutoBidMaster
Experience required: 5y
English level: upper

Your expertise will be in managing ads campaigns for reducing CPC, CPA and improving CR and number of conversions for US and worldwide markets.

**Successful candidates should correspond to the following required competencies:**
- Written English skills (upper-intermediate (B2) level or higher)
- 5 or more years experience with leading PPC Google Ads campaigns for US or global markets
- Improving current Google Ads campaigns to reduce CPC, CPA
- Implementing best practices to improve CR metric
- Improving number of conversions
- Launching new ad campaigns
- Working closely with developers to improve current landing pages
- A/B testing for landing pages, creatives and campaigns strategies
- Creating new multilingual landing pages for the business purposes
- Applying own experiments for: creatives, landing pages, ads campaigns strategies
- Keeping updated and following best practices in Google Ads
- Tracking results and generating reports
- Sticking to the budget
- Reporting to Head of Digital Marketing with successes, progress and opportunities
- Be able to work from 4 pm till 1 am

**What You Will Do:**
- Develop and implement PPC Google Ads campaigns strategies to improve key metrics (CPC, CPA, number of conversions, CR)
- Support US and worldwide markets
- Reduce CPC and CPA
- Create new and modify current landing pages
- Apply experiments all the time for the best results
- Track results and prepare reports

**Will be +:**
- Experience in creating tasks for developers in Jira
- Experience with large budgets
- Experience in the automotive industry
- Experience with Bing Ads
- Creativity and willingness to generate new ideas regularly
- Highly organized, detail-oriented, and able to meet deadlines consistently understanding of niche