Position: Paid Ad Specialist
Company: Codify
Experience required: 3y
English level: upper

What the Role requires...
● Working alongside the Marketing and Business Development team, lead and support the implementation of our paid marketing strategies
● Develop, execute, and optimize digital campaigns from conception to launch
● Provide ongoing insights into campaign performance to relevant stakeholders
● Define, measure, and evaluate relevant paid media KPIs
● Oversee and manage overall paid media budget
● Research and test partnerships to expand our reach and/or lower cost-per-acquisition
● Collaborate with the marketing team to maintain a consistent brand and message across all paid programs
● Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
● Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
● Monitor market intelligence and keep track on competitor movement and market situation
● Conduct in-depth keyword and website research, ad grouping and audience targeting
The Perfect Individual, who are we looking for...
● Previous working experience as a Marketing Expert for 3 years
● Fluent in English
● A proven track record of successful marketing campaigns
● Hands-on experience in handling marketing budgets and forecasting /
reporting results
● Excellent organizational and time management skills
● Strategic thinker with great analytical skills
● Be results orientated
● Be able to work effectively in a collaborative team environment, and independently as required
● Have a strong desire to add value to the team and growth of the organization
● Experience budgeting and maximizing campaign performance
● Driven and ambitious
● Excellent IT skills