Position: CRM manager
Company: PMI team
Experience required: 2y
English level: upper

**We invite those who fired up to:**

- Plan, execute and analyze promo campaigns for customer base (sports direction) to optimize customer engagement and conversion rates;
- Provide deep base segmentation to deliver personalized experience to our customers;
- Analyze campaign performance data, provide actionable insights and recommendations to improve the results;
- Review the events, and sports calendar and cover all major dates with promotions;
- Conduct A/B testing to optimize campaign performance and improve the overall efficiency of CRM activities;
- Create automated funnels for sport players;
- Communicate with the CRM team for better cooperation;
- Track on a weekly and monthly basis retention metrics: retention rate, reactivation rate, churn rate, ATPU, ARPU, etc;
- Track on a weekly and monthly basis campaigns' performance metrics: conversion to accepting campaign, conversion to use bonus, % wagered.

**Essential professional experience:**

- At least 3+ years of experience as CRM Manager or a similar role in betting industry;
- Knowledge of curating offers in betting which are lucrative for customer and profitable for the company;
- Hands-on experience of CRM tools like Salesforce, SugarCRM etc;
- Experience with running and optimizing communication campaigns;
- Understanding of technology in CRM and how user experience impacts conversion;
- Proficiency in Excel, Google spreadsheet, Powerpoint;
- Upper-Intermediate level of English.

**We care of your:**

**Health**

- 100% paid sick leaves;
- Medical insurance & financial aid;
- Benefits Cafeteria (gym/stomatology/psychological service & etc.).

**Wealth**

- Competitive salary and constant encouragement for your efforts and contribution;
- Annual salary review;
- OKR-based bonus system.

**Personal and professional growth**

- Individual annual training budget with an opportunity to visit paid conferences, training sessions, English lessons, workshops, etc.;
- Personal development plan;
- Feedback culture.

**Work-life balance**

- 20 working days of paid vacation;
- Flexible schedule;
- Corporate events and team-building activities.