Position: PPC Specialist
Company: SkySilk
Experience required: 2y
English level: intermediate

**Core responsibilities:**
- Creating and managing paid search campaigns in Google Ads;
- Supporting your search campaigns with display and retargeting campaigns;
- Optimizing PPC campaigns in order to maximize profitability;
- Analysis and reporting on campaign performance while delivering clear takeaways, spotting optimization opportunities and planning next steps:
- Identification of growth opportunities to maximize profit;
- Suggesting, launching, and analyzing qualitative metrics improvement tests;
- Ad copywriting and editing, cooperation with designers for getting ad assets done/approved;

**Required skills:**
- 2+ years of successful experience managing performance-based campaigns in Google Ads (with a proven track record)
- Experience working with US and other English-speaking markets
- Strong analytical skills: in-depth understanding of campaign measurement, proven ability to analyze and interpret data 
- Understanding of how to optimize CPA for profit maximization
- Understanding of basic metrics: conversion ROI, CTR, CPC, CPM, CPA, CPL, LTV;
- Ad copywriting and editing skills
- English — Intermediate and higher
- Understanding of hardware market would be huge plus

**We offer**
- Remote work
- Full time, flexible working hours
- Working directly with an American product IT company
- Competitive compensation level
- Financial growth based on performance
- Professional growth and self-development opportunities
- Premium medical insurance
- Perks & bonuses for important life events