Position: Lead Generation Manager
Company: DNA325
Experience required: 1y
English level: upper

The company has a more than 30-year history of serving thousands of clients across the country in a diverse range of industries including retail, home improvement, food services, non-profit, political, and some of the largest franchise organizations in the US.

Our Demand Generation group is growing! We are expanding our department of professionals who will use their skills to assist our Sales team.

Our Sales Development Representatives are key to our lead generation efforts. Successful team members play a fundamental role in lead generation and achieve our ambitious customer acquisition and revenue growth objectives. This position is a perfect entry point for those who want to strengthen their prospecting and sales abilities.

Responsibilities:
- Understand customer needs and requirements;
- Lead and contact research;
- Engage in communication with potential prospects primarily via digital messaging through digital marketing channels (i.e. LinkedIn outreach messaging and email) to identify, contact, and create qualified opportunities;
- Work closely with Sales to identify key company accounts to develop;
- Route qualified opportunities to the appropriate sales executives for further development and closure;
- Work closely with Sales and Marketing teams to improve and automate opportunity management and lead qualification processes;
- Work in collaboration with Content, Marketing, and Product teams to develop effective messaging for outbound communications to assigned accounts (lead nurturing).

What we are looking for:
- At least a junior-level experience in lead generation, business development, or inside sales functions with marketing related products or B2B services preferred;
- High level of energy, integrity, and commitment;
- Strong questioning, listening, and presentation skills;
- Ability to multitask, prioritize and manage time effectively;
- The ability to learn quickly and adapt one’s approach to specified target groups;
- Flawless written English required and ideally, excellent verbal communications skills.

Skill Requirements:
- Prior experience working with CRM tools such as Salesforce, Hubspot, Zoho, or other similar applications required;
- Proficiency in Google Suite applications is required;
- Familiarity and use of LinkedIn as a B2B outreach tool helpful.

Additional requirements (would be a plus):
- Familiarity with direct mail and general marketing practices is beneficial;
- Experience in sourcing new sales opportunities through outbound calls;
- Experience in sales operations and/or marketing automation software.