Position: Marketing Leader
Company: OneLedger
Experience required: 2y
English level: fluent

Marketing Manager (Remote work)


About OneLedger Technology Inc

OneLedgeris a blockchain technology company headquartered in Bridgetown, Barbados and is a leader in the cryptocurrency space. The company offers its own cryptocurrency and also offers blockchain defined enterprise solutions to the global market. 

About the Role:

OneLedger is seeking a Marketing Manager who will be responsible for the strategic management, planning, and execution of the company's marketing programs and campaigns, with specific attention on its cryptocurrency. In this role, you will be responsible for creating our marketing content, developing cross-channel marketing programs and campaigns, managing day-to-day marketing activities, assessing key metrics, and developing a marketing strategy that aligns with business goals. You will work remotely, but with great energy and interaction in creating our marketing strategy to build brand awareness and help us achieve our goal of bringing cryptocurrency to the masses!

The successful candidate has digital marketing experience with a proven track record of success, relevant Google Ads, Google My Business, and SEO experience, and understands marketing technologies and automation solutions that create technology-driven performance strategies.

What You Will Do:
Understand the primary business goals of OneLedger to set KPIs and strategic marketing goals.
Manage project progress between OneLedger and any external marketing agency.
Collaborate on content development with the marketing agency to ensure brand alignment across all channels.
Create a loyalty program, utilizing technology to interface with our website, app, and internal systems for seamless execution.
Build and maintain an inventory of applicable conferences, trade shows, and speaking calendar(s) for our chosen conferences; Coordinate logistics, booth set-up, demos, and handouts, and promotional giveaways for select conferences.
Curate content for social media channels and GMB to promote company activities, share relevant industry-oriented news, and highlight the company as a thought leader.
Manage email marketing lists.
Oversee all incoming and outgoing marketing projects, collaborating with internal teams to effectively communicate marketing solutions, strategies, and potential impacts.
Develop marketing collateral to enhance customer experience.
Measure and report performance of all marketing campaigns and assess against KPIs, providing management with a weekly data report.
Identify trends and insights, optimizing spend and performance based on data.
Website blog creation.
Gather and analyze competitive data to infuse content with messaging that is clear and communicates our key differentiators.
Other related tasks as assigned.
What We Are Looking For:
5+ years' marketing, data analyst, or product management experience.
Bachelor's degree in marketing, communications, or a similar field.
Experience running a successful digital marketing campaign.
Must be proficient in Google Ads, Google Analytics, and SEO.
Ability to read and understand reports associated with SEO and Advertising, in order to ensure all advertising programs are meeting KPIs.
Prior conference and tradeshow marketing experience.
Solid understanding of marketing technologies and automation solutions.
Basic understanding of the cryptocurrency ecosystem.
Ability to analyze data to build business models in Excel.
Critical thinker who is resourceful in finding solutions.
Excellent written and oral communication skills.
Self-starter, ability to thrive in a fast paced, start-up environment
Outstanding work ethic, integrity, and commitment.