Position: Junior Marketing Specialist
Company: Openware
Experience required: 1y
English level: upper

Yellow.com, Inc. and Openware, Inc. had finalized the merging process, creating a global settlement network for their customers. The two companies will operate under the new name of Yellow Group. Yellow Group is building a worldwide financial information exchange network designed for the Web 3.0 Internet of Finance.
The combined umbrella brand has over 120 employees worldwide and multiple offices and coworking spaces in the United States, France, Thailand, UK, and Ukraine.

The Yellow Group is now focused on developing an ambitious distributed liquidity network for exchanges and institutions scaling to billions of transactions.

The Openware expertise comes from ten years of servicing European retail banks, shifting their focus entirely to the blockchain industry with the open-source modular platform OpenDAX for building digital asset trading systems. Over the past years, Openware has shipped over 150 trading platforms to their clients.

We are looking for a full-time junior marketer who lives in Kyiv and has the ability to visit the office from time to time. You will work with our Openware Hackademy project to help translate our mission and core values into ideas and executable plans to grow the students’ headcount, engage more people I

** Main required skills:**

- Experience developing engaging content on social platforms such as Instagram, Telegram, Twitter, and Facebook. Experience with Youtube and TikTok will be a huge plus;
- Understanding and an interest in the blockchain ecosystem and WEB3;
- Solid understanding of different marketing techniques;
- Exceptional communication and writing skills; 
- Enthusiasm for learning our philosophy, mission, history, issues, and the desire to improve. 

** Essential responsibilities: **
- Assist in developing a promotional strategy for Openware Hackademy;
- Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web);
- Propose and implement ideas to increase students headcount and increase retention;
- Establish measurements and success metrics for social networking initiatives;
- Translate the day-to-day realities and issues of our company into engaging stories and effective campaigns to engage and expand our online community;
- Monitor owned channels for trending news, ideas, and feedback.
- Assist the team with marketing and media relations initiatives when needed;
- Provide special event help when needed.

** Desirable skills: **
- Experience with educational projects and/or schools/courses of any kind;
- Experience reporting on marketing performance and understanding of KPIs;
- Photography and/or video skills will be a significant advantage;
- Hands-on experience with marketing automation software (e.g. Hubspot, Tweetdeck, Mention, ActiveCampaign, Snov.io, etc.)

** What we offer:**
- The opportunity to drive the communication strategy for the game-changing learning in the blockchain space;
- Friendly team atmosphere;
- Career and professional growth;
- A dedicated mentor and strong support from all colleagues;
- Long-term employment with periodical salary review based on the performance results;
- Opportunity to upgrade your skills within a short time and enter the trendy industry;
- Full medical insurance;
- Temporarily all our team is working remotely, but we have several co-working spaces we will use on occasion.