Position: Marketing / SEO Specialist for B2B software product
Company: 4ire Lab
Experience required: 3y
English level: intermediate

**The Product:**
ProcessMix is a powerful decision management tool with a unique approach to no-code business rules and decision making strategy configuration, AI and scoring. The application allows users to quickly develop, validate and deploy robust solutions through an intuitive, visual drag-and-drop interface without coding or IT involvement. ProcessMix combines the best practices in decision management with the ability to automate decision making in banking, financial, insurance, telco and other industries. In general, the solution is industry agnostic, but we also have a pre-configured template for the financial sector. This product will also cover the ETL/ELT, BPM, and RPA areas in the future.
For more details, please visit https://processmix.com/ 
 
**Your team:**
We are a team of open-minded and highly motivated professionals who care about quality. We are accountable for what we do and have real input in the work process. We move forward diligently, find the best solutions, weigh up all the pros and cons, and then start to change everything. We integrate different practices whether Agile, XP or whatever into our daily work to ensure that our software is of the highest quality and "customer value" remains at the heart of the product. You will collaborate with people from all around the world to strengthen and enhance the position of our product.
 
**We expect your responsibilities will be:**
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
- Track, report, and analyze website analytics and PPC initiatives and campaigns;
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
- Optimize copy and landing pages for search engine marketing;
- Perform ongoing keyword discovery, expansion and optimization;
- Research and implement search engine optimization recommendations;
- Research and analyze competitor advertising links;
- Develop and implement link building strategy;
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code;
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
 
**Here’s what you’ll need to succeed in this role:**
- Proven SEO experience: on page optimization, off page optimization;
- Solid understanding of performance marketing, conversion, user acquisition strategy and approach for B2B software product;
- In-depth experience with website analytics tools;
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite);
- Experience with A/B and multivariate experiments;
- Knowledge of ranking factors and search engine algorithms; 
- Up-to-date with the latest trends and best practices in SEO and SEM.
 
**We’ll be happy to provide you with:**
- Great opportunities for professional and career development;
- Office or remote working mode - up to you (depends on your location)
- Flexible working schedule;
- Benefits package depending on your location;
- Maybe there’s something important we did not mention? Let’s discuss that.