describes many, many, many, many of us now obviously, that one big change in the last 15 or 20 years is how many pieces of software and how many platforms are — I don’t want to say fighting for your attention necessarily, that sounds a little a little more pejorative than I mean it to be, but how in the course of your workday, you need to switch and switch and switch and switch. We all may have multiple pieces of communication software, multiple pieces of productivity software, and so on. Can you talk about that, what seems to be a relatively low-stakes environment — the workplace in a marketing firm or whatever — but how our attention is being carved up during the course of the day?