What determines whether a product will succeed or fail? In 1990, six out of ten new products lasted for less than three months in the marketplace. In 2007, two out of ten succeeded. These products are all promoted and great emphasis is placed on brand and logo. Still, most fail and manufacturers must go a bit further if they are to improve the prospects of their products success. Your iPod (you almost certainly have one) does not have a logo on it but it is instantly recognizable from its shape and feel. What about your mobile phone? There is a good chance it is a Nokia, and when it rings you immediately recognize the tone, which is a part of the Nokia brand. An incredible 60 per cent of people recognize it.
Question: The authors strategy is to look at success stories.
Options:
A. true, B. false, C. uncertain
Answer: A