What's the Big Deal: Britain's Best Buys? (Reality, English)
Status: Running
Premiered: 2025-04-04
Network: Channel 4
Country: GB
Airs on: Friday
Air time: 20:00
Runtime: 60 minutes
Across each episode, Natalie explores four talked about products -  from ice baths to teeth-whiteners. With behind-the-scenes access to scientists, nutritionists and industry insiders, Natalie will investigate how these products actually work and which ones she thinks are worth the hype. As Natalie gathers intel from a raft of experts, six charismatic British households are road-testing these products for themselves at home, then they'll give their honest opinion on which ones they'd buy.