Story of Cool (Documentary, English)
Status: Ended
Premiered: 2018-07-01
Ended: 2018-07-15
Network: MS NOW
Country: US
Airs on: Sunday
Air time: 21:00
Runtime: 60 minutes
Story of Cool takes a look back at what Americans have considered "cool" throughout the decades and examines the people, places, and things that define this ubiquitous, amorphous word. Each episode explores a new element of "cool" - the rise of prominent leaders, product advertisements, and how the battle for "cool" has the power to create rivalries and elevate cultural icons that shape the world.