The Electric Company (Variety, English)
Genres: Comedy, Children
Status: Ended
Premiered: 2009-01-19
Ended: 2011-02-08
Network: PBS Kids
Country: US
Runtime: 30 minutes
One of public television's most popular children's programs gets a facelift for today's media-driven kids, boosting the interactive content, but the commendable goal of the program remains the same as it was in the '70s: reducing the literacy gap between low- and middle-income families and promoting the idea that "reading is cool."