Buy It Now (Reality, English)
Status: Running
Premiered: 2024-10-30
Network: Prime Video
Airs on: Wednesday
JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon's exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.