Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management
Author: first_name: Herbert Newton
last_name: Casson
Language: English
Year: 1911

This book is a treatise on advertising as it was in the United States in 1911.<br><br>

"This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.<br><br>

"When we remember that the total advertising in the United States amounts to <i>two million dollars a day</i>, and that the total sales, in the home market alone, amount to <i>one hundred millions a day</i>, we can realize the tremendous importance of effic